Join me for this series as I share more of my cozy business philosophy, tips and strategies for you to implement, and loads of goodies and value for you to take and mull over as you navigate your own dream business. Make sure to get the Cozy Business Loot Chest full of free goodies at katherinemackenziesmith.com/loot-chest Here's a little sneak peek of what you can expect from the podcast: - Strategies, steps, and stories to go deeper with your own business journey and implement in alignment with your goals and desires. - Incredible guest interviews with others on a mission to make an impact with the Do Business Differently interview series. - Practical processes and sustainable steps for you to try in your own business. - Other audio content that I've created or been involved in that I think you'll get a lot out of. And so much more!
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This year, I fell into a trap I swore I’d avoid - and I want to share how I’m resetting in real-time, not after a burnout crash.
But, because I do regular check ins, I was able to see what was happening and start course-correcting to do the second half of the year even more aligned and energised.
Want more of this? I just launched a behind-the-scenes breakdown of how I’m doing business differently - with more flow, less pressure, and way fewer ideas stuck in draft mode. It's called Underthinking It, and I swear, even just documenting and putting this new mini book out has started to shift the energy out of my busy mind and into aligned action.
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
How I manage burnout as an introverted, neurodivergent business owner
jeudi 29 mai 2025 • Durée 17:39
Join the Cozy Community Implementation Camp: https://www.skool.com/cozy-community
This is a question that has come up a LOT over the 11 years I've been supporting introverted, highly sensitive, and neurodivergent business owners. But more intensely in the past couple of weeks.
So I'm doing something I don't usually do and sharing an unscripted passionate response from a live Q+A I did in my Cozy Community program today.
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Interested in the Cozy Community Implementation Camp? Join us live for the next 6 weeks to set up your own introvert-friendly cozy community on the platform of your choice. And do it your way: https://www.skool.com/cozy-community
Too much for right now? Join the waitlist for my low ticket membership, the Cozy Business Common Room: https://www.skool.com/cozy-business/a...
Or catch up on these recent videos:
How to Create a Minimum Viable Community: https://www.youtube.com/watch?v=9uV5bxlQsvA
3 Signs You're Ready To Build a Cozy Community: https://www.youtube.com/watch?v=7bLGWkFDyj4
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Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
How to Show Potential Clients Your Expertise (my exact system)
lundi 12 mai 2025 • Durée 24:36
When I studied film and TV, one of the #1 rules was to "show, not tell" what was happening, wherever possible. And the same applies in business. Instead of trying to write fancy sales copy, hoping to tell people what they can expect when they work with you... SHOW them.
In this video I share:
→Why creating free experiences is better than big launches
→Some simple steps to get started today
→An implementation guide to make it work for your business
→The community building strategy behind experience-ifying your expertise
→How you can use these experiences to connect, create, and invite beyond the event
Timestamps:
01:44 Create intimate experiences instead of big launches
04:33 Traditional webinars and live launches don't work for everyone
07:58 Steps to create your signature experience
11:33 Implementation guide to get started
17:17 Ideas for experiences to try
19:04 How to use your event for your content and connection throughout the month
Also mentioned in this video:
Creating a 30 Minute free call for 1:1 Clients:
https://youtu.be/tIV7ov8kQy8?
Be Your Best Client Case Study: https://youtu.be/HcNw1LBuxa0?si=3Gvn8J36_upWb_Md
In this episode of the Do Business Differently interview series, I talk to Zach Spuckler about why investing in Facebook ads to build your list and your business is a great option for solopreneurs because they do a lot of the heavy lifting for you so you can focus on other things.
We also chat about:
👉 Zach's journey to becoming a Facebook ads and marketing expert
👉 Creating a business that revolves around your lifestyle (not the other way around)
👉 The visibility and financial investment that can be scary when it comes to running ads
👉 How ads amplify what you're already doing and create consistency while you focus on other things
👉 How to get started with ads even if you've never done it before
Sign up to the FREE Cozy Business workshop: https://katherinemackenziesmith.com/workshop
I talk to solopreneurs every day who feel like they aren't ready to build a community yet, because their website isn't fully finished, and they don't have an offer suite yet but in this video, I talk about why starting with a community and audience building first can actually make life so much easier (especially in 2025)
In this video, I cover:
- Why I recommend community building first
- A simple way to start finding your people
- How to create what you wish existed
- Simple action steps to start with today (even if you're brand new)
Timestamps:
00:00 Community first before selling
05:22 Build your community by bringing people on a journey
07:45 Spotting trends and filling gaps in your niche or industry
11:08 Using your introverted strengths to listen and build connections
15:45 How community building and content creation are linked
17:07 Start small and start today
Also mentioned in this video:
Creating a 30 Minute free call for 1:1 Clients:
https://youtu.be/tIV7ov8kQy8?
Starting a Minimum Viable Community: https://youtu.be/9uV5bxlQsvA?si=17tF-skGgrBR2Tnc
How To Create a Minimum Viable (Introvert-friendly) Community
mercredi 9 avril 2025 • Durée 21:59
Discover how I started my Skool community with 100+ people on day 1. In this video I break down the cozy strategy I created to invite my inner circle into my group, not waste time creating a full program, and a simple 7-day strategy that is still nurturing new members 6 months later.
Key points covered:
- Why so many new community creators wait so long to start their community, or launch to crickets and how to fix it easily
- My step-by-step approach to roll out my community and my hybrid pricing strategy.
- The live and pre-created elements that created energy and activity around my community both inside and out, welcome people in, and help them feel seen and heard.
- How to create a simple 7-day activity to remind people to keep visiting your space, and effortlessly involve new members in existing conversations
05:55 Simple Tips to Launch Your Minimum Viable Community
08:09 Creating a Warm Welcome Experience
10:59 Kickstart Your Community Without Pre-Created Content
17:32 Step by Step Minimum Viable Community Set Up
19:18 Sharing a Bonus Resource or Training For Founding Members
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Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about
The Introvert and Energy Friendly Approach to Launching
mercredi 2 avril 2025 • Durée 21:03
Join the FREE Cozy Business Workshop: https://katherinemackenziesmith.com/w...Join the Cozy Business Common Room before doors close: https://www.skool.com/cozy-business/about
For years, it's felt like there are two options for launching and promoting your offers - the big, exhausting launch or an always-open-always-promoting evergreen option.
Both are an energy drain and lead to a lot of people avoiding promoting and launching altogether. In this video, I'll share another more introvert-friendly, cozy approach that I've been implementing and how I'm evolving it by closing all my offers.
00:00 Sustainable Business Launch Strategies
06:22 Focus on Program Delivery Post-Launch
08:28 Transformative Experiences To Showcase Your Work
10:34 Monthly Workshop Strategy Planning
16:31 Personalized Business Strategy Alignment
18:07 Seasons of Business Visibility
Also mentioned:
Join the FREE Cozy Business Workshop: https://katherinemackenziesmith.com/workshop
Almost Evergreen* by @growwithevelyn : https://www.skool.com/workshop/about?ref=061d7315b70c4dcdb2841fc11c7d9680
Grow With Evelyn*: https://www.skool.com/evelyn/about?ref=061d7315b70c4dcdb2841fc11c7d9680
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Want to do cozy business with us? Come and join the Cozy Business Common Room on Skool: https://www.skool.com/cozy-business/about
The #1 Reason Introverts Get Stuck in Business (And How to Fix It!)
Do you feel stuck in your business? You’re not alone. Many introverted and neurodivergent entrepreneurs struggle with clarity, overthinking, and feeling like they need the "perfect" strategy before taking action.
In this video, I share the #1 reason introverts stay stuck and 3 ways to get started taking gentle, aligned action today.
Becoming Confidently Visible in Your Online Business With Bec Sands
mercredi 19 mars 2025 • Durée 51:55
Visibility, PR, and Media are just one more thing we need to think about as online business owners and solopreneurs. Join me for this episode of Do Business Differently where I talk to Bec Sands about how to make the most of visibility opportunities (among other things).
We also chat about:
00:00 From Corporate PR to Entrepreneurship
09:34 Navigating Personal Brand Visibility
14:53 Overthinking Change and Rebranding
18:58 Effective Content Strategy Insights
24:23 Busy Work vs. Productive Action
30:16 "Efficient Visibility Strategies"
34:16 Challenging Media Perception Myths
44:30 Networking Through Media and Speaking
48:28 "Value Through Paid Services"
50:27 Balancing Life and Opportunities
About Bec:
Bec Sands is a Visibility Mentor and speaker supporting women in business to become confidently visible so they can put life-changing work out into the world. With over15 years’ experience as an award-winning PR consultant at some for the world’s biggest brands, Bec is an experienced coach, consultant and leader. She holds a Bachelor of Media from Macquarie University, majoring in PR and journalism, and is a Certified Beautiful You Coaching Academy life coach.
Learn more about Bec and her work at https://becsands.com
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Want to do cozy business with us? Come and join the Cozy Business Common Room on Skool, just $5/month cancel any time: https://www.skool.com/cozy-business/about
How to Add Affiliate Marketing To Your Online Business
mercredi 12 mars 2025 • Durée 25:16
Join the Cozy Business Community: https://www.skool.com/cozy-business/about
In this video I share how you can get started adding affliate revenue streams to your solopreneur business without feeling icky or salesy (whether you are a B2B or a B2C business)
Curious about Skool? Get a free 14-day trial here: https://www.skool.com/signup?ref=061d7315b70c4dcdb2841fc11c7d9680
00:00 Why Affiliate Marketing Is Great For Cozy Business Owners and Solopreneurs
Grab the free checklist here (no opt in required): https://docs.google.com/spreadsheets/d/1jAX3h6Lw3QeU332EuvUd8oqEkZSPco3mnP7M9ST2KDI/copy
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DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
---------------------------
Get the Experience-ify Your Expertise Dashboard:
Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about
Ready to build your own Cozy Community? Join the live program (starts May 26th): https://www.skool.com/cozy-community-course-1023/about
Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Zach Spuckler is the founder of Heart, Soul & Hustle & The Host of the Not Your Average Online Marketing Podcast.As a marketing strategist & launch expert he’s helped tens-of-thousands of entrepreneurs scale their businesses with proven, results-driven strategies.
With a knack for crafting high-converting challenge launches, evergreen sales systems, and profitable paid ad strategies, Zach has generated millions in revenue for both himself and his clients.Through his consultancy, agency, and membership, Zach has worked with brands and entrepreneurs at all levels - whether they're launching for the first time or optimizing seven-figure funnels.
He’s well known for his transparent marketing reports and updates and has a deep understanding of what truly moves the needle in digital marketing from his decade in the online space.
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
---------------------------
Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about
Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
Get the Evergreen Email Adventure for just $9 here or FREE for Annual Common Room members: https://checkout.emergeandexpand.com/evergreen-email-adventure/
Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
Want the full dashboard? Get instant access when you join the COzy Business Common Room + you'll be added to my affiliate program and get 50% commission when you bring a friend: https://www.skool.com/cozy-business/about
*This description contains affiliate links that means I may receive a commission if you choose to purchase through my link, at no extra cost to you. I only recommend products and software that I use and love.
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
