Commerce Experience – Détails, épisodes et analyse
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Commerce Experience
Bloomreach
Business
Business
Business
Fréquence : 1 épisode/18j. Total Éps: 97
Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI.
Meet Your Hosts:
Elena Kacan, Senior Community Marketing and Social Media Manager at Bloomreach – A dynamic brand marketing strategist, Elena is the driving force behind Bloomreach’s community and ambassador initiatives, social strategy, and podcast. As a frequent Skillpop instructor (covering topics like AI for marketers and personal branding), a regular expert panelist and emcee with Carolina Women in Tech, and a brand ambassador for the Community-Led Alliance, she’s passionate about connecting with industry practitioners and leaders to foster an engaged, supportive community that benefits everyone in ecommerce.
Roxy Couse, Director, Community and Content Marketing at Bloomreach – With a strong foundation in merchandising from her experience at Dillard’s and Whirlpool, Roxy brings over a decade of expertise in ecommerce strategy, UX, and content marketing. Featured in Business Insider, Newsweek, and Women and Retail, Roxy is also a known voice in ecommerce, as well as on TikTok and Instagram where she connects with nearly 270k followers. Her approach to building engaging, results-driven shopping experiences adds depth to every podcast conversation.
Join Elena and Roxy for candid conversations and actionable insights, all from a perspective you won’t find anywhere else in ecommerce.
Meet Your Hosts:
Elena Kacan, Senior Community Marketing and Social Media Manager at Bloomreach – A dynamic brand marketing strategist, Elena is the driving force behind Bloomreach’s community and ambassador initiatives, social strategy, and podcast. As a frequent Skillpop instructor (covering topics like AI for marketers and personal branding), a regular expert panelist and emcee with Carolina Women in Tech, and a brand ambassador for the Community-Led Alliance, she’s passionate about connecting with industry practitioners and leaders to foster an engaged, supportive community that benefits everyone in ecommerce.
Roxy Couse, Director, Community and Content Marketing at Bloomreach – With a strong foundation in merchandising from her experience at Dillard’s and Whirlpool, Roxy brings over a decade of expertise in ecommerce strategy, UX, and content marketing. Featured in Business Insider, Newsweek, and Women and Retail, Roxy is also a known voice in ecommerce, as well as on TikTok and Instagram where she connects with nearly 270k followers. Her approach to building engaging, results-driven shopping experiences adds depth to every podcast conversation.
Join Elena and Roxy for candid conversations and actionable insights, all from a perspective you won’t find anywhere else in ecommerce.
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Episodes published by month in
Private Labels: A Glimpse Into Walmart’s Playbook
Épisode 92
jeudi 5 septembre 2024 • Durée 19:50
With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart's latest private label launch, Bettergoods, chat about their personal favorites — like Target’s 50+ private labels — and explore how these products offer quality to consumers at a lower cost to brands, as well as increased personalization, improved customer loyalty, and more.
TLDR
TLDR
- The rise of private-label brands and notable examples in the grocery industry and beyond
- The role of consumer data in creating personalization for successful private-label products
- Walmart’s launch of Bettergoods and the strategy behind the company’s first private brand food launch in 20 years
An Executive-Level Breakdown of AI’s Impact on Search
Épisode 91
jeudi 22 août 2024 • Durée 43:31
In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences.
Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way consumers search online. When the customer is granted a more personalized and relevant shopping experience, it’s better for both the customer and the brand — Xun breaks down exactly how AI can assist commerce professionals in achieving that goal.
TLDR
Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way consumers search online. When the customer is granted a more personalized and relevant shopping experience, it’s better for both the customer and the brand — Xun breaks down exactly how AI can assist commerce professionals in achieving that goal.
TLDR
- How LLMs and vector technologies help search accuracy and personalization
- Why intent, product performance, and sophisticated algorithms improve ecomm search
- The ways merchandisers can tap into AI to make product discovery a better experience
OLLY on ECommerce’s Future: Simplicity Over Complexity
Épisode 82
jeudi 18 avril 2024 • Durée 37:38
Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, to look at how e-commerce is prioritizing simplicity over complexity with the democratization of platforms and staying agile and attentive to customers' expectations.
Join us as we discuss:
Join us as we discuss:
- The importance of omnichannel for the modern consumer and how to consider it in your planning
- The evolution of ecommerce tech stacks and the crucial nature of integrations in the age of simplicity
- The role of cultural relevance in marketing for all generations and the need for brands to adapt quickly to their desires
What’s All the Hype With Experiential Retail?
Épisode 81
jeudi 4 avril 2024 • Durée 31:04
In 2023, there was a spike in experience, or experiential, retail. But what is experience retail? It’s a strategy that focuses on creating unique, immersive, and memorable experiences for customers — both online and in store. For example, the widespread excitement around pop culture-related events, like the Barbie movie or the Taylor Swift Eras tour, helped immerse consumers wholly into a particular experience — while also driving related purchases for themed outfits, accessories, costumes, and so on.
With experiential marketing continuing to refine itself, we’ll see a brand’s ability to adapt get a lot quicker, allowing them to gauge important insights, shift merchandising strategies, and capitalize on pop culture trends. In today’s episode, which was recorded during Bloomreach's Commerce Experience Summit, Elena sits down with Christy Augustine, COO at Bloomreach, and Stefani Rosenberg, the former Senior Director of Marketing Product and Process at Macy’s, to explore the dynamic intersection of AI, experiential marketing, and ecommerce.
Join us as we discuss:
With experiential marketing continuing to refine itself, we’ll see a brand’s ability to adapt get a lot quicker, allowing them to gauge important insights, shift merchandising strategies, and capitalize on pop culture trends. In today’s episode, which was recorded during Bloomreach's Commerce Experience Summit, Elena sits down with Christy Augustine, COO at Bloomreach, and Stefani Rosenberg, the former Senior Director of Marketing Product and Process at Macy’s, to explore the dynamic intersection of AI, experiential marketing, and ecommerce.
Join us as we discuss:
- Adapting merchandising strategies to incorporate cultural trends and experiences
- Leveraging live shopping and partnerships for emotional buy-in
- Evolving consumer expectations in retail and what it means to your brand
Do More with Less: Crush Goals with a Small Team
Épisode 80
jeudi 21 mars 2024 • Durée 21:01
In the current economic environment, the directive to "do more with less" has become an inescapable reality for marketers. Tasked with driving ambitious results on a shoestring budget and a lean team, the challenge is not merely to keep pace but to stand out and thrive.
Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operations at Navattic, brings to the table a unique framework designed to empower small marketing teams. Joining Elena in an eye-opening conversation, Natalie shares how embracing innovative strategies can transform limitations into strengths, ensuring your brand not only resonates in a crowded market but shines distinctly.
Discussed in this episode:
Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operations at Navattic, brings to the table a unique framework designed to empower small marketing teams. Joining Elena in an eye-opening conversation, Natalie shares how embracing innovative strategies can transform limitations into strengths, ensuring your brand not only resonates in a crowded market but shines distinctly.
Discussed in this episode:
- Managing a marketer’s workload without burnout
- Outsourcing tasks for productivity enhancement
- Finding the best time to pitch ideas to leadership
Using Hershey's Approach to Unlock Digital Commerce Success
Épisode 79
jeudi 7 mars 2024 • Durée 22:30
Marketing teams run a million miles a minute, but one central focus fuels those that win — impenetrable teamwork and a customer-centric approach that focuses on curating the shopping experiences that make sense to them. This unwavering dedication to understanding and meeting the ever-changing needs of their customers sets the stage for groundbreaking strategies and unparalleled business success.
Today, Elena sits down with Mark Frenette, the B2B Digital Commerce Manager at Hershey, to discuss B2B digital transformation, the B2C comparisons that plague B2B, and the power of creative consistency and digital strategy. Mark shares his vast marketing wisdom and underscores the need to push beyond limits to achieve true success.
Discussed in this episode:
Today, Elena sits down with Mark Frenette, the B2B Digital Commerce Manager at Hershey, to discuss B2B digital transformation, the B2C comparisons that plague B2B, and the power of creative consistency and digital strategy. Mark shares his vast marketing wisdom and underscores the need to push beyond limits to achieve true success.
Discussed in this episode:
- Why B2B companies often lag behind B2C companies in digital transformation despite the need to meet customer expectations
- “Consistency,” “patience,” and “thinking creatively” as the core values to B2B (and B2C) digital transformation and overcoming internal resistance we feel as humans
- The importance of aligning technology with your strategy and goals as an organization
Retail Reimagined: Selling “Experiences” in the AI Era
Épisode 78
jeudi 22 février 2024 • Durée 33:28
How well do you know your customers?
Yes, yes, you “know them.” You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level?
In today’s episode of Commerce Experience, Jillian Borde, Marketing Director at Double Stitch by Bedsure, talks about radical customer engagement for the 76% of consumers who think companies should know and anticipate their needs, underscoring the necessity for nuanced and targeted marketing approaches that are more experience-driven than anything else.
Join us as we discuss:
Yes, yes, you “know them.” You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level?
In today’s episode of Commerce Experience, Jillian Borde, Marketing Director at Double Stitch by Bedsure, talks about radical customer engagement for the 76% of consumers who think companies should know and anticipate their needs, underscoring the necessity for nuanced and targeted marketing approaches that are more experience-driven than anything else.
Join us as we discuss:
- How AI can play a role in shaping unique customer experiences
- The art of leveraging customer data
- The most thoughtful examples of brands interacting with customers
Community and Commerce: Customer Engagement’s Two-Way Street
jeudi 8 février 2024 • Durée 34:24
Elena links up with Desiree Natali, the innovative Director of Social Media at The Honey Pot Company, for a chat about community marketing, grassroots efforts, experimentation and testing, and much more.
In marketing, one fundamental lesson remains true: embracing change and being open to trying new things is key. In this episode of the Commerce Experience, Desiree Natali, the Director of Social Media and Community at The Honey Pot Company, shares her invaluable experience and marketing wisdom that underscores the essence of adaptability and innovation.
The Honey Pot Company, a pioneer in feminine hygiene and wellness, has blazed a trail marked by its unwavering commitment to experimentation and a profound connection with its community. This journey has led the company to uncharted territories, defying convention and setting new standards for authenticity and storytelling in modern marketing — and isn’t that what all marketers ultimately aspire to do?
On this episode:
In marketing, one fundamental lesson remains true: embracing change and being open to trying new things is key. In this episode of the Commerce Experience, Desiree Natali, the Director of Social Media and Community at The Honey Pot Company, shares her invaluable experience and marketing wisdom that underscores the essence of adaptability and innovation.
The Honey Pot Company, a pioneer in feminine hygiene and wellness, has blazed a trail marked by its unwavering commitment to experimentation and a profound connection with its community. This journey has led the company to uncharted territories, defying convention and setting new standards for authenticity and storytelling in modern marketing — and isn’t that what all marketers ultimately aspire to do?
On this episode:
- The unlikely, and yet obvious mascot that’s helped bring The Honey Pot vast success
- Why engaging with potential customers in meaningful ways means everything
- How experimentation, grassroots efforts, and AI can bring you serious success
- All things social media and when is the right moment to embrace new trends
Upskilling in AI: Insider Tips From Bloomreach Ambassadors
jeudi 25 janvier 2024 • Durée 28:30
AI is the new hire you’ve always dreamed of. But the onboarding process is going to take some time. For the time being, your team’s knowledge and skillset will be the secret sauce to reaping the benefits of the AI technology that’s evolving in front of our eyes by the minute.
Joining Elena on the Commerce Experience to talk about using AI in e-commerce, marketing, and more are two of Bloomreach’s most seasoned ambassadors, Lasse Pedersen, Lead Architect at Nexus Ambition, and Rita Sousa, Head of CRM at Lounge. The conversation is sure to leave you pondering about how you’re using AI in your daily workflow, yet, with some of the tips discussed here, you’ll be eager to dive into that next big project.
Discussed in this episode:
Joining Elena on the Commerce Experience to talk about using AI in e-commerce, marketing, and more are two of Bloomreach’s most seasoned ambassadors, Lasse Pedersen, Lead Architect at Nexus Ambition, and Rita Sousa, Head of CRM at Lounge. The conversation is sure to leave you pondering about how you’re using AI in your daily workflow, yet, with some of the tips discussed here, you’ll be eager to dive into that next big project.
Discussed in this episode:
- Various AI use cases and the importance of prompting correctly
- The recent boom of AI adoption and how it will change the ways we work
- The impact of AI on professional and personal growth
The Secrets to Becoming a Limitless Leader
jeudi 14 décembre 2023 • Durée 39:56
What are the traits of a limitless leader, and how would you transform in 2024 if you tapped into this wisdom?
Today, Elena is joined by Dr. Mary Hemphill, a leadership expert and development coach, author, and highly regarded communicator. She holds a PhD in Leadership Studies and has impacted nearly 50,000 leaders around the world with her transformational and innovative development strategies. Mary is the proud CEO and founder of The Limitless Leader LLC™, an organization that helps people ignite the leader in themselves.
Discussed in this episode:
Today, Elena is joined by Dr. Mary Hemphill, a leadership expert and development coach, author, and highly regarded communicator. She holds a PhD in Leadership Studies and has impacted nearly 50,000 leaders around the world with her transformational and innovative development strategies. Mary is the proud CEO and founder of The Limitless Leader LLC™, an organization that helps people ignite the leader in themselves.
Discussed in this episode:
- Mindset shifts necessary to operate as a limitless leader
- Explore the importance of creating conditions for creativity in the workplace
- Understanding the impact of technology on leadership and the need for ethical considerations in AI and beyond
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