Explorez tous les épisodes du podcast Coaching Inc with Tom Krol
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Titre
Date
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CI - S2 - 070 - The Financial Mistakes Destroying Coaching Businesses Before They Start (And How to Fix It) with Chris Miles
06 Nov 2025
00:24:58
Tom gets brutally honest about the biggest financial mistakes that destroy coaching businesses before they even begin.
In this episode, Tom Krol joins Chris Miles on the Money Ripples podcast. He gets real about why hustle is only a season and why being a good steward of money is what separates the broke from the wealthy.
Listen as he also reveals the simple weekly habits that create financial freedom, the only five people you should ever take money advice from, and how to think about success beyond just income. Enjoy the show!
You’ll Learn How To:
Stop confusing high income with real wealth
Build long-term financial habits that protect your business
Shift from hustling for cash to managing money with purpose
Measure your net worth weekly to find what’s really broken
What You’ll Learn in This Episode:
(03:58) Tom's transition to the coaching space
(04:09) Success and wealth are different
(06:04) Generational wealth isn’t money, it’s habits and values
(09:04) Hustle is a season, not a lifestyle
(09:48) The 40/60 rule: making money vs. managing money
(11:45) Wealthy people look at their cash flow and net worth
(12:58) Why leaders should think like captains, not engineers
(13:49) Lessons from Alex Hormozi on testing and improving your offers
(15:16) The number one predictor of success: pressure tolerance
(15:58) The fear of success
(17:38) The metric that matters most: your student success rate
(20:18) Why recommitting to your clients builds true long-term wealth
(21:48) The power of reading daily and learning from the right mentors
Who This Episode Is For:
Coaches and consultants who make good money but never feel ahead
Entrepreneurs who are ready to stop the never-ending hustle
Anyone who wants to manage money with purpose and clarity
Business owners who want to build wealth that lasts
Why You Should Listen:
This episode isn’t about fancy financial tricks; it is about mastering the fundamentals that build wealth. If you’ve ever made good money but still felt broke, this conversation will change how you see money.
CI - S2 - 069 - Live Coaching Call - How Mike Hambright Built a Multi-Million Dollar Mastermind (Part 2)
03 Nov 2025
00:27:36
In this continuation of mastermind training, Mike Hambright returns to break down the business mechanics behind running a high-profit mastermind that lasts.
If you’ve ever wondered how top coaches structure pricing, handle culture, and manage retention, this episode gives you the full picture. Mike shares how he screens members, runs overlapping event tiers, builds partnerships that work, and balances growth with quality.
He also opens up about what happens as masterminds scale: the expenses, systems, and leadership challenges most coaches underestimate.
You’ll Learn How To:
Create a culture that attracts givers and repels takers
Structure your mastermind pricing and tiers for profit
Manage high-level and entry-level members in one ecosystem
Build strategic partnerships without losing control of your brand
Anticipate expenses as your mastermind grows
What You’ll Learn in This Episode:
(01:47) How to screen out takers early
(04:08) Managing different member levels and pricing structures
(05:13) The Gold vs. Platinum setup and event flow that keeps retention high
(06:49) Segmenting members by business problems, not just revenue
(08:11) Pricing breakdown: $1,500–$2,000/month or discounted annual options
(08:45) The new collaboration model: revenue sharing with influencers
(10:30) How top earners think and speak differently
(12:00) Attract cold traffic and convert them at a higher level
(14:25) What to know before starting a mastermind with partners
(15:33) The #1 reason most partnerships fail
(18:12) A partnership that has more professionalism
(20:51) How to integrate referral partners and influencer networks
(23:21) Why collaboration beats competition in today’s coaching world
(25:18) What sets wealthy entrepreneurs apart
Who This Episode Is For:
Coaches and entrepreneurs building or scaling masterminds
Business owners running communities or private groups
Leaders who want to balance profit, impact, and culture
Anyone curious about how multi-million-dollar masterminds actually work
Why You Should Listen:
This episode gives you a clear blueprint for building a mastermind that lasts without the burnout, guesswork, or revolving-door members. Mike Hambright reveals the systems and mindset behind one of the most successful masterminds in real estate and coaching.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 060 - Why Most Entrepreneurs Fear Success More Than Failure (The Psychology Exposed) - Part 1 with Joe and Jenn Delle Fave
02 Oct 2025
00:32:49
Most entrepreneurs think failure is what stops them. The truth? More often, it’s the fear of success that holds them back.
In this powerful first part of a two-part training, Tom Krol breaks down the ancient principles of business, his nine rules of marketing that work in any market, and why most people sabotage themselves before they even start. He also explains the three buckets of marketing: getting attention, holding attention, and monetizing attention, and why consistency matters more than creativity.
You’ll Learn How To:
Start every day with revenue-first activities
Apply the “progress over perfection” principle in business
Use the three buckets of marketing to spot what’s broken
Follow the nine timeless rules that make any marketing system work
What You’ll Learn in This Episode:
(02:22) Don't stop what works
(04:39) What is marketing?
(05:00) Why revenue must always come first in your day
(06:49) Progress, not perfection: Why imperfect action beats preparation
(07:21) The equation of coaching
(08:21) Hustle is a season, not a lifestyle
(09:22) Why can marketing be confusing?
(10:06) The three buckets of marketing: get attention, hold attention, monetize attention
(12:53) The Nine Rules of Marketing
(13:34) Rule #1: Copy what already works
(14:13) Rule #2: Go big or go home
(15:32) Rule #3: Consistency is the cure for the income rollercoaster
(16:47) Rule #4: Singular - Pick one marketing channel and dominate it before moving on
(18:15) Rule #5: Respond fast or lose the best deals
(20:26) Rule #6: All marketing must be trackable
(21:12) Rule #7: Delegate marketing to a local EA with follow-through
(23:47) Rule #8: Always split-test, but change only one thing at a time
(27:38) Rule #9: Read 8 pages a day
(28:26) The real definition of generational wealth
(28:55) Poor people save, rich people invest
Who This Episode Is For:
Entrepreneurs who want to scale without burning out
Coaches who are tired of trial-and-error marketing
Course creators who want a proven framework for growth
Why You Should Listen:
If you’re ready to get out of the hamster wheel and finally build a business that lasts, this episode is your roadmap.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.
CIP 012: How to Generate a Mountain of Revenue with Affiliate Launches with Frank Chen
22 Feb 2024
00:38:17
Imagine your coaching program as a rocket getting ready to launch. Instead of relying only on yourself, picture gathering a group of passionate influencers and coaches to help you out, like booster rockets. These affiliate launches give your coaching program a big boost by using their networks and trust. As they tell their followers about your program, more people learn about it, trust grows, and you sell more of your products and programs.
It's a win-win situation: your program gets seen by an entirely new audience, and your affiliates earn money while helping their followers. Today, we're excited to have Frank Chen, our affiliate expert, on the show. He'll walk us through affiliate launches and show how you can use them to grow your coaching business.
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Key Takeaways:
[2:01] Guest Intro
[2:56] Things you need in an affiliate launch: Be a coach and have people who like you
[6:15] How do affiliate launches work?
[8:18] The law of reciprocity
[13:06] Your affiliate and your customer are the same person
[17:33] Advice on paid affiliates who respond late [24:19] Keep your current affiliate happy to avoid looking out for new ones
Check out www.coachinginc.com and turn your coaching passion into a thriving business!
CIP 011: Is Podcasting All It's Cracked Up to Be with Adam Adams
19 Feb 2024
00:43:44
Are you a coach thinking about starting a podcast? Well, you're in luck! Podcasting has loads of great benefits for coaches and today we're going to share some of the reasons why a podcast may be the best marketing tool you never knew you needed.
It helps you become a leader in your niche, reach more people, build trust, and deliver a ton of value to your perspective clients. Join Tom Krol and guest Adam Adams as they talk about why coaches should start a podcast and how it can help them grow their coaching business.
Let's jump in and explore the awesome opportunities podcasting offers for coaches!
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Key Takeaways:
[3:45] Guest Introduction
[12:35] Podcasting vs Youtube: Why podcasting is superior?
[19:57] You have to have your vehicle (podcast)
[20:00] Destination: Understand where you are going in your podcasting field
[20:15] Gas: You need MARKETING to fuel your podcasting success
Check out www.coachinginc.com and turn your coaching passion into a thriving business!
CIP 010: How to Attract High Paying Clients with Linkedin with Anthony Simmonie
15 Feb 2024
00:30:11
In this episode, Anthony Simmonie shares expert insights on leveraging LinkedIn to attract high-paying clients in the coaching business.
He dives into strategic approaches for optimizing LinkedIn profiles, crafting compelling content, and engaging with potential clients effectively. From building a strong personal brand to utilizing LinkedIn's features to showcase expertise and credibility, Simmonie offers actionable tips tailored specifically for coaches aiming to attract lucrative clientele.
Get the RIGHT prospects and tactics to elevate your coaching business on this unique platform!
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Key Takeaways:
[1:05] Guest Introduction
[3:20] How to get started on LinkedIn?
[7:42] Serving people
[7:50] Optimizing your LinkedIn profile
[12:43] People are looking for authenticity more than ever!
[19:49] Your "about" section is your sales letter
[21:19] Start talking in first person point of view
Check out www.coachinginc.com and turn your coaching passion into a thriving business!
CIP 009: How He Built It - From NFL Player to Successful Real Estate Coach with Dean Rogers
12 Feb 2024
00:46:16
In this episode, we dive into the journey of Dean Rogers, a former NFL player who carved out a thriving career as a real estate coach. Get ready to take notes as he reveals actionable strategies for building a coaching business without paid marketing and generating leads at NO COST.
Discover his remarkable transition from the football field to successful real estate coach as Dean shares his personal story, filled with valuable lessons and experiences.
Today's episode is jam packed with actionable strategies that you can implement to start seeing immediate results in your coaching business!
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Key Takeaways:
[1:10] Guest Introduction
[11:25] How did he start from scratch after having a million dollar career as a NFL superstar?
[13:30] The importance of giving value
[19:10] Teaching real estate wholesaling to his students
[26:58] Sharing your wins to a community
[27:48] Getting people to take uncomfortable awkward action
Check out www.coachinginc.com and turn your coaching passion into a thriving business!
CIP 008: SPIRALS - Your 7 Day Action Plan for Immediate Revenue with Tom Krol
08 Feb 2024
00:29:59
Listen (and learn) to Tom Krol's step-by-step guide to start, run, and create a MASSIVE multi million-dollar coaching business. Dive into a dynamic 7-day action plan designed to ignite immediate revenue growth. Tom guides listeners through the “SPIRALS” steps, offering practical insights and actionable tactics to implement within a week's time frame.
From identifying key revenue streams to optimizing social media groups, each step presents a new opportunity to drive results and propel your coaching business success!
—————
Key Takeaways:
[2:47] The things you could do right now to start generating revenue and finding the right clients
Tune in to today's episode featuring rockstar Megan Huber. Discover simple yet powerful ways to leverage your relationships using social media as your marketing tool.
Megan guides you in creating an outstanding client experience, and exploding your profits through retention and referrals. Check out her story to learn the real deal about how she built her coaching business from the ground up. No fluff, just the no-nonsense strategies that have helped grow her business! BAM!
—————
Key Takeaways:
[1:28] Guest Introduction
[4:50] Do you need coaching certification?
[8:00] How did Megan get her first coaching client?
[13:11] Understanding and mastering the basics
[16:37] Tips and tricks for people who want to market their coaching business on free platforms
[21:14] The secret sauce for starting a coaching program in Facebook groups
Check out www.coachinginc.com and turn your coaching passion into a thriving business!
CIP 006: Revealed - The Strategies That Make My Real Estate Coaching Business a Success with John Jackson
01 Feb 2024
00:29:34
Join the conversation with John Jackson as he spills the beans on what it takes to build a successful coaching business a hit! He shares his client acquisition strategies, how to retain clients, and gives you a behind the scenes look at his 7-figure coaching business. Plus, get an overview of his Coaching Lease Options business straight from the expert himself.
Whether you're a pro or just dipping your toes into the coaching world, this episode is chock full of gold nuggets that will help you grow your coaching biz. Don't miss it – hit play now and let's dive into the hustle together!
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Key Takeaways:
[1:07] Guest Introduction
[4:21] How much is John's program?
[7:05] Compensation in the coaching world
[9:20] How to get access to John's coaching services?
[11:25] On conducting live events
[15:46] Tips and strategies on how to find coaching clients
[22:30] Are you the kind of person who's willing to use those systems to get to those goals?
Check out www.coachinginc.com and turn your coaching passion into a thriving business!
CIP 005: Crafting the Perfect Pitch from a Coach with Over 500 Students with Brent Bowers
29 Jan 2024
00:31:05
Nailing your pitch is crucial for making a lasting impact and succeeding in the coaching world. A killer pitch captures attention, showing how your expertise can transform lives. It's your key to quickly connect, impress, and build trust with potential clients.
In this episode, Brent Bowers provides the must-have tools that you need to ace your first pitch and get your first paying client—it’s time to level up your game!
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Key Takeaways:
[1:58] Guest Introduction
[4:40] How Brent got his first paying client
[9:58] The generous expert method
[12:59] The SECRET to a successful coaching business
•Check out www.coachinginc.com and turn your coaching passion into a thriving business!
CIP 004: Attracting Your Perfect Client - How to Create Magnetic Messaging with Tom Krol
21 Jan 2024
00:15:26
In this episode, I dig into the nuts and bolts of what makes messaging truly magnetic in the coaching world. I'm talking about the practical stuff – the strategies that attract the clients you actually want to work with and how to level up your coaching. No fluff, just real talk and actionable advice.
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Key Takeaways
[1:40] - Breaking down what you need to say to create that magnetic messaging. This is about the words that catch attention and make your ideal clients think, "That's exactly what I need!" [2:33] - Why taking massive imperfect action is CRITICAL to your success. This isn't about getting it perfect; it's about taking action (fast) and making real progress (revenue) in your business. [3:19] - Enthusiasm in your messaging trumps EVERYTHING. If you're not excited about what you're talking about, why should your clients be? [5:03] - RODs – Radical Outrageous Differences. This is how you stand out in a crowded market. It's what makes your coaching unique and unforgettable. [7:31] - 10,000 talking points, getting your "bits and bytes" right. This is about having an arsenal of topics that resonate with your prospects and keeps them engaged. [11:50] - Lastly, we'll tackle how to bring real value to people when you speak. This part is crucial – it's what turns interest into action and gets clients on board.
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Resources:
•Check out www.coachinginc.com and turn your coaching passion into a thriving business!
CIP 003: Unlocking the Key to a Steady Stream of Coaching Clients with Annie Yatch
21 Jan 2024
00:30:11
Get ready to learn the ropes of attracting coaching clients effortlessly with Annie Yatch in this episode. Annie, a seasoned pro in the coaching game, not only shares practical tips for beginners and seasoned coaches alike, she also gives away how she consistently generates high paying clients.
Annie shares next level client attraction strategies that you can't afford to miss.
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Key Takeaways:
•[1:01] - Guest introduction
•[5:59] - How do we change the nervous system?
•[7:34] - You need specific methods to make your business work.
•[8:11] - You have to have a way to show people how to speak out loud about what the problem is.
•[16:10] - How does Annie consistently get her leads?
•[19:28] - Build connections with the people who are playing the higher game.
•Check out www.coachinginc.com and turn your coaching passion into a thriving business!
CI - S2 - 059 - Why Some Coaches Make Millions While Others Struggle (The Hidden Playbook)
29 Sep 2025
00:25:36
Why do some coaches break into seven figures while others can’t seem to move past six? In this solo episode, Tom Krol shares the real strategies and habits that separate top earners from the rest of the pack.
From structuring revenue share deals to mastering storytelling to building financial discipline, Tom lays out the exact playbook successful coaches are using today. If you’re tired of trial and error and want a clear path forward, this episode is for you.
You’ll Learn How To:
Set up revenue share agreements that create predictable income
Use a 7-step storytelling framework that connects and converts
Build lasting wealth by becoming a better steward of money
Create financial habits that protect both your family and your business
What You’ll Learn in This Episode:
(02:55) Why revenue share deals beat affiliate launches for steady income
(04:28) How one client generates $100K+ a month just from partnerships
(06:12) Step-by-step breakdown of revenue share agreements
(07:46) Why equity deals are risky
(09:08) The real reason revenue share agreements are so powerful
(10:44) Why storytelling is the #1 skill every coach needs
(11:55) A simple 7-step storytelling framework you can use anywhere
(17:30) The hidden financial habits of 7-figure coaches
(18:55) How to measure your net worth with your spouse and set goals
(19:55) The weekly money ritual Tom uses with his wife to stay ahead
(21:26) Why spoiling your kids kills generational wealth and what to do instead
(23:22) The difference between coaches who struggle and those who thrive
Who This Episode Is For:
Coaches who want to scale past six figures
Course creators looking for better revenue streams
Entrepreneurs who want simple, proven systems
Anyone serious about building long-term wealth
Why You Should Listen:
This isn’t hype or theory, it’s the real blueprint top coaches are following. Tom provides you with practical steps you can apply immediately to grow your income, impact, and stability in business.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.
CIP 002: A Step-by-Step Action Guide for Generating $40k in a Month without an Audience or Product with Ray Zhang
21 Jan 2024
00:28:05
If you want to achieve massive results in no time, then you need to listen to today's episode!
Ray Zhang may be new to the coaching world, but he certainly knows the ins and outs of his business, making him not only a reliable coach but also a mentor who teaches you straight from experience (no fluff needed!). In his first few months in coaching, he already generated $40k in profits, and today he's going to share with you exactly how he did that.
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Key Takeaways:
•[1:25] - Guest introduction •[5:50] - How Ray netted $40,000 in his first month of coaching •[13:26] - Why you don't have to be "perfect" to start a business •[16:29] - The importance of valuing personal experiences and how it relates to being a great coach •[17:31] - What Ray does to attract clients •[22:04] - Ray's advice to people who are just starting out
CIP 001: How to Generate Clients without Funnels, Tunnels, Webinars or Seminars with Jason Drohn
21 Jan 2024
00:29:32
In this episode, Tom Krol speaks with Jason Drohn, an expert in marketing and sales funnels. They discuss the importance of effective messaging and how it can drive revenue for coaches and consultants. Jason emphasizes the need to focus on solving real problems for clients and using empathy to understand their wants, needs, and desires. He shares practical tips for getting started, such as posting on social media with an "if-then" framework to attract potential clients. Jason also highlights the importance of following up and having conversations with leads to effectively convert them into paying clients. Key Takeaways:
Effective messaging is crucial for coaches and consultants to attract clients and drive revenue.
Posting on social media with an "if-then" statement can help identify potential clients who need your services.
Following up and having conversations with leads is essential for converting them into paying clients.
Marketing is an amplification of your messaging, and it should focus on solving real problems for clients.
Scaling your business requires product-market fit and providing solutions that people actually want.
Notable Quotes:
"Marketing is just an amplification of your messaging." - Tom Krol "Your job is helping people. Your job shouldn't be the marketing." - Jason Drohn "More clients equals more money. More money is an amplifier of your message." - Jason Drohn Show Notes:
•[3:40] - Guest introduction •[5:48] - What is a product-market fit? •[10:00] - The fastest way to get new clients •[13:20] - The “if-then” formula for posting on social media •[17:23] - What is a great conversation starter for coaches who want to coach newbie clients? •[22:03] - More money is an amplifier of your message •[24:23] - Jason’s book recommendations
Check out www.coachinginc.com and turn your coaching passion into a thriving business!
Trailer
21 Jan 2024
00:02:07
Welcome to the NO FLUFF ZONE and the very first episode of "Coaching Inc," the podcast where we dive straight into solving the real challenges you face as a coach, consultant, or expert trying to generate revenue in your business.
If you've been struggling with generating consistent leads, making more sales, and wondering how to increase your income, this podcast is for you. Are you fed up with outdated marketing strategies that don't work? Do you find yourself spending hours on content that fails to attract paying clients? If you're questioning whether being a coach and/or building a business is really for you, it's time for a change.
I'm Tom Krol, head Rhino at Coaching Inc, and I've helped thousands of people achieve incredible success and generate substantial revenue using my proven methods. I'm not saying it to brag, that's not what this podcast is about. The show is about real, actionable strategies that bring real results. I see too many fantastic coaches struggling to make money, and I'm here to put an end to that.
In this podcast, we're going to show you how to get paid what you're worth and how to generate the income you deserve, all without wasting time on ineffective content creation, webinars, seminars, or complex funnels. Our goal is to let you peek behind the curtain of the most successful coaches in the industry, providing you with strategies and tactics you can implement immediately to start seeing results.
"Coaching Inc" cuts through the all the fluff. This is about getting you to revenue fast. If you've been inspired by people like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, then you're exactly where you need to be. Join us twice a week for the most current strategies and tactics that are making a real difference in today's online environment.
This podcast is about taking massive, imperfect action and embracing a "progress not perfection" mindset. Consider "Coaching Inc" as having a mentor in your back pocket, guiding you every step of the way.
So, if you're ready to join this adventure and are a go-giver willing to step out of your comfort zone, then subscribe and follow "Coaching Inc." Let's charge like Rhinos and make things happen. BAM!
Ready to take on the challenge?
Hit that SUBSCRIBE button now and kick-start your journey toward turning financial dreams into reality!
CI - S2 - 058 - The Brutal Truth About Going From Local Expert to National Brand - Ken Corsini
25 Sep 2025
00:32:42
Most investors talk about going big, but Ken Corsini actually did it. From flipping more than 200 houses a year to building Red Barn, launching a national franchise, and landing multiple HGTV shows, Ken knows what it really takes to go from local player to national brand.
In this episode, he shares the good, the bad, and the unexpected truths about scaling. You’ll hear what being on TV actually did for his business, the story behind Red Barn’s franchise model, and why total beginners often make better partners than experienced pros.
You’ll Learn How To:
Make the leap from local success to national brand recognition
See the real impact and risks of being on TV
Use a franchise model to align incentives and scale with accountability
What You’ll Learn in This Episode:
(04:12) How Ken got started in real estate back in 2005
(05:50) Pivoting after the 2008 crash with the “turnkey” model
(08:13) Leaving his job to take the leap into real estate full-time
(11:11) The story behind Red Barn and how a neighbor’s barn became the brand name
(16:16) Why beginners often make the best Red Barn franchisees
(17:03) How HGTV’s Flipping Showdown sparked the franchise launch
(18:57) Ken’s honest take on what national exposure really did for him
(20:11) Why franchising aligns incentives better than traditional coaching
(22:21) How newbies thrive in the system compared to mid-level investors
(24:20) The core investing strategies Red Barn teaches across 37 states
(27:00) Why protecting your reputation matters more than quick cash
(28:37) Ken’s recommended resource: Profit Like the Pros on Spotify
Who This Episode Is For:
Real estate coaches ready to grow beyond their local market
Entrepreneurs looking to leverage media and partnerships
Course creators curious about the franchise model
Investors who want a proven system to scale nationally
Why You Should Listen:
Ken Corsini pulls back the curtain on what it really takes to build a national brand. From the hidden risks of TV fame to the power of franchising, his story is packed with lessons that can save you years of mistakes. If you want to scale bigger, faster, and smarter, this episode is a must-listen.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.
CI - S2 - 057 - How Al Nicoletti Became THE Probate Expert (And How You Can Too)
22 Sep 2025
00:25:13
Most real estate coaches tell their students to avoid complicated, messy deals. Al Nicoletti built his entire career on them. From attorney to nationally known probate expert, Al figured out how to turn one of real estate’s most overlooked niches into a profitable and scalable system.
In this episode, Al explains what probate really is, how he became the go-to authority in the space, and the three-step framework he uses to help coaches and their students close deals that others ignore. If you’re a coach, consultant, or investor looking to stand out, Al’s story proves how owning a niche can set you apart.
You’ll Learn How To:
Spot probate opportunities most investors overlook
Help students close tricky deals without being a lawyer
Build authority in a niche and position yourself as the expert
Create communities that fuel referrals, loyalty, and long-term success
What You’ll Learn in This Episode:
(03:34) How Al Nicoletti got his start in real estate
(05:06) The transition from attorney to building a business around probate
(06:40) Why thousands of properties sit untouched in probate
(07:57) Why do many students get stuck on their first probate deal
(09:49) How Al helps navigate multi-heir probate cases step by step
(11:48) The biggest hurdle in probate: tracking down heirs
(12:41) Building family trees to unlock new deal opportunities
(13:36) Creative strategies that open the door to more solutions
(15:02) How speaking “one-to-many” at events generates instant deal flow
Who This Episode Is For:
Real estate coaches who want their students to close more deals
Entrepreneurs ready to dominate a niche market
Course creators looking for expert partners to boost results
Investors who don’t want to leave probate opportunities on the table
Why You Should Listen:
Most investors avoid probate; Al Nicoletti leans into it. His system not only uncovers hidden inventory but also helps coaches create more wins for their clients. If you want to close more deals, build credibility, and establish yourself as the authority in your space, this episode shows you how.
CIP - S2 - 056 - From Fired to Multiple 7-Figure Exits - Tom Krol's Most Vulnerable Interview Yet - (Part 2)
18 Sep 2025
00:43:44
In this follow-up episode, Tom Krol shares the real business rules and lessons that took him from being broke and fired to building and selling multiple seven-figure companies.
If Part One focused on mindset and rock-bottom moments, Part Two is all about the playbook. Tom breaks down his 10 non-negotiable business rules, the marketing framework that works in any market, and the simple weekly financial practice that most entrepreneurs ignore but can change everything.
He also opens up about failed partnerships, scaling challenges, painful mistakes, and why real success is more about harmony than chasing revenue.
You’ll Learn How To:
Run your business with 10 proven rules that actually work
Avoid bad partnerships and filter the right feedback
Build a marketing system that’s consistent and scalable
Track your net worth weekly and why it matters more than cash flow
What You’ll Learn in This Episode:
(01:25) Tom’s 10 rules of business, starting with “Revenue first, always”
(02:13) Rule #2: Stop comparing yourself
(02:36) Rule #3: Never stop doing what works
(02:55) Rule #4: Why 50/50 partnerships almost always fail
(04:00) The five people you should actually take feedback from
(05:31) Why every new venture needs at least one person full-time
(06:08) The 8-pages-a-day reading rule that separates top performers
(06:47) A simple framework for marketing: get attention, keep attention, convert attention
(07:52) Why marketing has to run daily, even on holidays
(08:51) Response time rules: How 24 hours can cut conversions in half
(10:12) The importance of tracking your net worth weekly
(13:02) The danger of looking “fancy” while secretly broke
(17:16) Handling failure, pressure, and finding your personal “red line”
(18:08) The payroll mistake that caused a healthcare crisis for his team
(27:24) Tom’s first book, The Greatest Business, and his new one, The Generous Expert
(29:52) Why podcasting is one of the best ways to build influence
(31:18) Tom’s view on legacy: why he wants no eulogy and no memory games
(33:48) Why his stepbrother, Todd Toback, remains his biggest mentor
(37:49) Selling a golf cart to pay for his first marketing push
(38:41) His next big personal adventure: getting serious about fitness
Who This Episode Is For:
Entrepreneurs looking for practical business rules that work in real life
Coaches and consultants who want scalable systems
Business owners who are struggling with consistent marketing
Anyone who wants to define success beyond just money
Why You Should Listen:
Tom doesn’t hold back. He shares the exact rules, rituals, and stories that built his wealth, as well as the costly mistakes he learned from. If you want a clear, no-fluff roadmap for building and keeping success, this episode is packed with lessons you can apply right away.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.
CIP - S2 - 055 - From Fired to Multiple 7-Figure Exits - Tom Krol's Most Vulnerable Interview Yet - (Part 1)
15 Sep 2025
00:46:15
This isn’t the polished success story you’ve heard before. In part one of this two-part interview, Tom Krol opens up about the lowest point of his life: getting fired, struggling to pay bills, and watching his wife break down in tears. He shares how mentorship from his stepbrother, Todd Toback, and the hard lessons of humility set him on a completely different path.
Listen as he reveals the personal mindset shifts, journal entries, and the early principles that helped him go from rock bottom to multiple seven-figure exits. It’s raw, honest, and unlike anything he’s shared publicly before. Enjoy the show!
You’ll Learn How To:
Turn failure and self-doubt into fuel for growth
Use journaling as a tool for clarity and self-awareness
Find harmony between business and family instead of chasing “balance”
Build real generational wealth through values, skills, and mindset
What You’ll Learn in This Episode:
(03:44) How Tom first showed up on Todd Toback’s No Limits Real Estate Investing podcast after losing his job
(05:02) The “do or die” training series that pushed him to his first deal
(09:00) Why submitting to mentorship (even from his own brother) was a turning point
(10:05) Lessons from journaling over a decade and the surprising shift from his journal entries
(15:17) Raising five kids across 25 years and the lessons learned
(17:24) Why harmony matters more than balance
(17:55) The truth about hustle: it’s a season, not a lifestyle
(20:52) The 50/10/50 productivity method that boosts focus and output
(24:30) Why hitting rock bottom creates the focus needed for a breakthrough
(27:20) The real meaning of generational wealth: teaching skills and values, not just leaving money
(29:41) Real reason people burn out and how to avoid the hamster wheel
(30:08) Why going “all in” matters, and how success comes from who you are before what you do
(32:00) The lessons from mentors, books like Rhinoceros Success and The Go-Giver
(35:54) The Four Spiritual Laws of Prosperity
(37:21) The difference between success (internal) and wealth (external)
(39:10) Closing the gap between your ideal and where you are
Who This Episode Is For:
Entrepreneurs stuck in a struggle or facing financial pressure
Coaches who want practical, real-world lessons
Parents juggling business and family
Anyone who has ever hit rock bottom and wondered if it’s the end or a new beginning
Why You Should Listen:
From being broke and lost to building businesses worth millions, he shares the lessons, mindset shifts, and family principles that made it possible. If you’re in the middle of your own fight or searching for direction, this episode gives you both hope and a game plan to move forward.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.
CIP - S2 - 054 - The 70% Close Rate System – Secrets From a $30K High-Ticket Sales Machine (Part 2) with Tiffany and Josh High
11 Sep 2025
00:32:07
In part two of this exclusive training, Tiffany and Josh High, alongside their secret weapon, Sean Anderson, take you deeper into the psychology and tactics that drive their 70% close rate on $30K–$50K offers.
If part one showed you the foundation, this episode reveals the advanced playbook: how to frame price so it feels small, craft stories that block objections before they even surface, and use feedback loops that make audiences sell themselves without pressure.
Whether you’re closing from stage, on webinars, or through high-ticket calls, these insights will change how you approach sales.
You’ll Learn How To:
Psychologically condition audiences to see high prices as small investments
Use storytelling to eliminate objections before they’re even asked
Create urgency around the problem your product solves
Turn presentations into feedback loops that build trust and buy-in
What You’ll Learn in This Episode:
(02:12) How to decide whether to show the price up front or only after a call
(03:52) Unanswered questions always equal a “no” in sales
(05:25) Sean’s script for handling the “What’s the price?” question
(06:24) The three keys to telling the price: energy, effort, and coachability
(07:18) Why Tiffany and Josh avoid 48-hour bonuses and what works better
(09:26) Creating urgency by leaning into the problem you solve
(12:10) Tell stories that amplify pain so prospects want the solution
(13:26) Moving audiences up the “sales gradient” with yes-questions
(15:02) Speaking is a skill you practice like a sport
(18:13) Focusing on outcomes and top objections before crafting your pitch
(20:36) Developing strong trainers inside your team
(23:17) How to spot, track, and fix issues in your presentations
(25:01) Using “booms” and live feedback as KPIs during webinars
(26:58) Why reframing what you give away in the “front end” can make or break conversions
Who This Episode is For:
Coaches selling high-ticket programs ($10K–$50K+)
Entrepreneurs who run webinars or live events
Speakers who want to close deals without hard selling
Business owners ready to systematize their sales process
Why You Should Listen:
Tiffany, Josh, and Sean don’t just teach theory; they share the exact psychology, scripts, and practice routines that keep their close rates above 70%. If you want to learn how to confidently close high-ticket clients without pressure, this episode is your roadmap.
CIP - S2 - 053 - The 70% Close Rate System – Secrets From a $30K High-Ticket Sales Machine (Part 1) with Tiffany and Josh High
08 Sep 2025
00:43:35
Most coaches hate sales calls. But imagine closing 70% of your high-ticket offers without pressure or gimmicks. That’s exactly what Tiffany and Josh High have figured out: a $30K sales system built on psychology, clarity, and getting your audience to lean in.
In this episode, joined by sales trainer Sean, they break down the exact process they use to close at one of the highest rates in the industry. You’ll learn how to structure your presentation, handle objections without sounding pushy, and guide your audience to the point where they’re practically selling themselves.
If you’ve ever wondered why some coaches close big deals with ease while others struggle, this conversation shows you the difference.
You’ll Learn How To:
Pre-frame calls so prospects are ready to say yes
Handle objections without high-pressure tactics
Use framing and psychology to make $30K feel doable
Get your audience to do the talking and the selling for you
What You’ll Learn in This Episode:
(02:36) Sean’s 25+ years in sales, real estate, and speaker training
(04:46) The mindset shift that sets the foundation for a 70% close rate
(06:15) The “sales gradient”: how to move prospects step by step
(07:05) Why objections change depending on whether it’s time or money
(08:26) The power of asking: “What am I going to ask my student to do?”
(09:13) The psychology of getting prospects to believe $30K isn’t really that much money
(10:28) The role of posture in sales: Who really needs who?
(11:30) Driving urgency and emotion through storytelling
(12:44) Why strong presentations are built backwards from the outcome
(16:40) Inside the structure of a $30K high-ticket sales machine
(18:08) The “$50,000 game” for shifting the money mindset
(20:51) Why losing money should be normalized in the investor’s journey
(23:04) How to shift someone’s perspective on “losing money”
(24:42) Weak vs. strong speakers and how to be the latter
(28:19) The A-or-B + Y technique: asking smarter questions that close deals
(30:48) “YouTube or No YouTube” to reframe financial education
(33:43) Teach the behavior, then guide the audience to act
(37:12) How to reward responses with “dog biscuits”
(39:32) Uniting the room, raising energy, and setting up the close without selling
Who This Episode is For:
Coaches who want to close high-ticket offers consistently
Entrepreneurs with $10K–$50K+ programs
Business owners looking to master webinars and stage presentations
Speakers ready to turn influence into predictable revenue
Why You Should Listen:
Closing high-ticket clients doesn’t have to feel pushy or scripted. Tiffany, Josh, and Sean share a system that turns your presentation into a natural close. If you want a proven way to boost conversions and scale your coaching business, this episode gives you the playbook.
CIP - S2 - 052 - The T-4 Freedom Formula – What Rich Coaches Know That You Don’t with Tom Krol
04 Sep 2025
00:39:49
Most coaches think that making money equals understanding money. The truth? That’s the fastest way to lose it. The same financial mistakes that keep employees broke are quietly destroying entrepreneurs as well.
In this episode, Tom Krol pulls back the curtain on the exact wealth training he normally shares only with high-level private clients. He breaks down the T-4 Freedom Formula, an uncommon system that shows you how to build lasting wealth, protect yourself from the five biggest wealth killers, and finally stop trading income for freedom.
If you have ever felt like you’re making more but not really moving forward, this training will change the way you think about money forever.
You’ll Learn How To:
Understand the real difference between success and wealth
Stop “saving” and start investing the right way
Apply the T-4 Freedom Formula (Taxes, Tithing, Table, Take) to your finances
Avoid the five biggest traps that wipe out entrepreneurs (debt, taxes, legal, health, and divorce)
Use the 50-20-20-5-5 rule to build generational wealth
What You’ll Learn in This Episode:
(00:46) The hidden factor that takes more coaches out of the game than anything else
(03:30) The $1,000 tip challenge that jumpstarts your financial journey
(04:32) Success vs. wealth: why they are not the same thing
(05:57) The real definition of success: getting closer to your ideal life and sleeping peacefully at night
(07:10) Why wealthy people never trade a good night’s sleep for more money
(08:15) What generational wealth really means
(11:31) The rich invest while the poor just save and hustle
(13:56) Assets and liabilities defined
(15:17) The mindset shift from cash flow to net worth
(15:58) Why selling assets is usually your biggest financial loss
(16:32) The real driver of wealth: compound interest
(17:30) Why being a good steward of money always leads to being trusted with more
(19:53) The myth of passive income with rentals or Airbnbs
(20:13) Why “do what you love” is terrible advice
(21:06) Step one of T-4: Start measuring your net worth
(22:37) The T-4 Freedom Formula explained (Taxes, Tithing, Table, Take)
(23:27) Step 2: Stop saying “my money”
(23:55) Step 3: The 6,000-year proven habit all wealthy people share
(24:49) The “T4 Freedom” breakdown: the five wealth killers
(25:20) Why playing games with the IRS will ruin you
(26:42) Tithing as a principle for prosperity
(27:53) The importance of “tabling” money instead of budgeting
(29:10) The 50-20-20-5-5 wealth allocation rule and how to apply it
(31:22) Why owning your real estate debt-free is the ultimate wealth move
(34:45) Gold and Bitcoin as hedges, not investments
Who This Episode is For:
Coaches who are making more money but still feel stuck financially
Entrepreneurs who want to build wealth instead of just income
Anyone who wants to protect their business and family from the five wealth killers
Business owners ready to scale without risking it all
Why You Should Listen:
Income is great, but real freedom comes from wealth. Tom Krol’s T-4 Freedom Formula shows you the timeless financial principles that the wealthy live by, and how to apply them to your own business today.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building a
CIP - S2 - 051 - The Plug-and-Play AI System That Transforms Coaches Into Email Marketing Machines with Nick Krem
01 Sep 2025
00:35:51
Most coaches are using AI incorrectly, and it’s costing them sales. The truth? Smart coaches treat AI like a business partner, not just a content machine. They use it to drive conversions, scale email marketing, and maintain a steady revenue flow.
In this episode, Tom talks with Nick Krem, co-founder of the AI Real Estate Institute, about a plug-and-play AI system built for coaches. Nick shows how he combines ChatGPT and NLP (Neuro Linguistic Programming) to write emails that double engagement, create landing pages that convert, and grow lists without the overwhelm.
If you have ever felt stuck trying to keep up with email marketing, this episode gives you a clear, simple system you can put to work right away.
You’ll Learn How To:
Repurpose ChatGPT for landing pages, copy, and client follow-up
Write high-converting emails using the NLP Messaging Formula
Pick the right email platform for growth and deliverability
Build and scale your list with webinars, ads, and AI-powered prompts
What You’ll Learn in This Episode:
(00:57) Meet Nick Krem and his AI method that boosted his email open rates
(03:58) How to stop wasting time and start using AI for revenue
(05:31) What NLP really is and why it matters in marketing
(06:34) Why Nick chooses ChatGPT over Gemini, Claude, or Perplexity
(07:32) How to plug NLP into ChatGPT for better results
(09:04) The NLP Messaging Formula: Pattern Interrupt, Deletion, Authority, Generalization, Distortion/Frame, Call to Action
(10:32) How to use the NLP messaging format
(13:50) Apply the NLP messaging formula in every email, even testimonials
(15:18) Nick’s go-to email platform for coaches
(17:18) The “95-5 Rule”: Let AI do 95%, but polish with your expertise
(18:46) Building email lists with webinars, ads, and ChatGPT collaboration
(20:06) How to use ChatGPT projects + custom GPTs with uploaded transcripts and trainings
(22:51) The difference between custom GPTs and projects
(24:08) Applying NLP framework to landing pages with Go High Level + R&D
(26:43) Simplicity scales: one page, one CTA, massive action
(28:00) Treat ChatGPT like an employee
Who This Episode is For:
Coaches who feel overwhelmed by the flood of AI tools
Entrepreneurs who want to scale email marketing without burnout
New coaches looking to hit their first six figures with AI + simple systems
Anyone curious about combining NLP, AI, and proven marketing frameworks
Why You Should Listen:
Instead of chasing the next AI app, learn how to use one system, one formula, and one page to scale. Nick’s NLP framework and AI prompts have helped coaches double email open rates and cut writing time from hours to minutes.
If you’ve been trying to figure out how to make AI practical and profitable in your business, this episode is your blueprint.
CI - S2 - 068 - Live Coaching Call - How Mike Hambright Built a Multi-Million Dollar Mastermind (Part 1)
30 Oct 2025
00:30:15
What does it take to build a mastermind that people never want to leave? In this live coaching call, Tom Krol sits down with Mike Hambright, founder of Investor Fuel, one of America’s top real estate masterminds, to unpack the exact process of building and scaling a group that generates millions per year.
From segmenting groups based on deal volume to fostering a culture of giving and connection, Mike walks through the real-world evolution of his seven-year mastermind, which has evolved into more of a family than a business.
You’ll Learn How To:
Build a mastermind that people stay in for years
Structure meetings and deliver real, lasting value
Create segmentation to serve different experience levels
Turn your network into a loyal, engaged community
What You’ll Learn in This Episode:
(04:04) Failure, grit, and “honey badger” persistence built his success
(04:40) Mike's early journey in the real estate
(06:13) How Investor Fuel started
(07:55) How Mike segmented his mastermind for different deal levels
(09:38) The COVID pivot: how weekly online meetings built stronger bonds
(10:46) Turning masterminds into lifestyle experiences
(11:36) Why Investor Fuel feels like family, not business
(13:45) Building a community where members come to see each other
(17:04) What separates successful founders: vision, conviction, and imperfect action
(18:36) How Mike attracts new members through podcasts and word of mouth
(19:52) Why targeting the right audience matters more than ads
(22:08) Pairing coaching students with mastermind partners for real deal flow
(25:12) The one thing every successful mastermind needs: commitment and authenticity
(27:26) The “fake ID” story
Who This Episode Is For:
Coaches and consultants who are ready to start or scale their own mastermind
Business owners who are looking to turn community into recurring revenue
Leaders who want to serve others while building long-term relationships
Why You Should Listen:
If you’ve ever dreamed of launching your own mastermind or coaching group, this episode is your playbook for doing it right, from vision to structure to the relationships that hold it all together.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CIP - S2 - 050 - Why High Fees Are the Least of Your Payment Processor Problems with Ryan Ellefsen and Jason
28 Aug 2025
00:36:43
Most coaches believe the primary issue with payment processors is the high fees. The reality? That’s just the beginning. What really puts businesses at risk are account freezes, reserve holds, and hidden restrictions that can block your cash flow without warning, and in some cases, shut you down overnight.
In this episode, Ryan Ellefsen and Jason explain the dangers most business owners don’t see coming. They break down how payment processors actually work, why “cheap” options can cost you more in the long run, and the smart moves that protect your revenue and keep payments coming in.
If you run your business online, this conversation could save you from major headaches.
You’ll Learn How To:
Spot the hidden risks that come with “cheap and easy” processors
Avoid freezes, shutdowns, and reserve holds that stop your cash flow
Understand what merchant accounts are really looking at behind the scenes
Set up a payment system that scales as your business grows
Keep revenue steady and predictable, even if you’re in a high-risk industry
What You’ll Learn in This Episode:
(00:48) Why the wrong processor can shut your business down overnight
(02:35) The type of clients processors actually want to work with
(03:10) Why fees aren’t your biggest problem in payment processing
(06:15) How coaches and consultants get flagged on Stripe’s prohibited list
(09:30) The real risk: losing access to your money when you need it most
(11:24) The biggest mistakes coaches make when setting up processors
(12:28) How Stripe’s lending services can trigger account holds you never saw coming
(14:27) The boutique difference: direct support, even on weekends
(16:28) Why lowering interchange fees matters more than chasing the lowest upfront rate
(18:00) The “cheap golf clubs” analogy: why bargain hunting costs you more in the long run
(18:53) Why service, optimization, and partnership matter more than price
(19:03) The benefits of in-house underwriting and risk management
(20:08) What chargebacks really mean for your business and why they’re so dangerous
(21:00) “Friendly fraud” explained. When buyers dispute after consuming your service
(21:39) Why chargebacks work backwards: guilty until proven innocent
(23:09) Who actually decides in the chargeback process
(25:53) The unique tool “Mitigator” that stops chargebacks before they ever hit your record
(28:14) InCheck includes Mitigator for everyone by default with no extra fee, only protection
(30:13) How InCheck makes switching from Stripe seamless for recurring billing
(31:54) Payment processors are critical to the success of your business
Who This Episode is For:
Coaches and consultants running high-ticket offers
Business owners who are frustrated with frozen accounts and withheld funds
Entrepreneurs ready to scale without processor bottlenecks
Anyone who wants to protect their income from hidden payment risks
Why You Should Listen:
A processor shutdown doesn’t just cause stress; it can wipe out your entire business. Ryan and Jason reveal the traps that most entrepreneurs are unaware of, and share the steps to protect your money, clients, and long-term growth.
CIP - S2 - 049 - The Anti-Buyers Remorse Call That Keeps Clients Forever with Benjamin Hoang
25 Aug 2025
00:30:33
Most coaches worry about making the sale, but the real challenge is keeping clients happy and invested long after they have made a purchase. That is where Benjamin Hoang comes in.
In this episode, Benjamin breaks down the “Anti-Buyers Remorse Call,” a simple but powerful framework that locks in client trust, sets the tone for a long-term relationship, and keeps churn rates low. He explains how to position this call, what to say, and how to create quick wins that instantly validate your client’s decision to work with you.
You’ll Learn How To:
Avoid the three critical mistakes that are bankrupting coaches
Turn ad spend into predictable revenue machines
Use the anti-buyer's remorse strategy to keep clients paying month after month instead of a refund
Reframe client expectations so they stay excited and engaged
Use conversations to build retention and referrals naturally
What You’ll Learn in This Episode:
(02:38) A Large part of the coaching business revenue does not come from coaching sales directly
(03:32) Why affiliate and joint venture income can be more valuable than coaching sales
(04:40) Benjamin’s story and how he helps real estate coaches be successful with their clients
(06:49) Tom’s “40 Good People” rule for authentic networking and reciprocity
(11:54) The biggest thing most coaches do wrong when it comes to running the ads
(12:42) Understanding the parameters for real estate coaches
(15:15) Benjamin's ideal client for coaching
(18:04) Tips for anyone who is looking to find deals via Google pay-per-click leads
(21:01) The anti-buyer's remorse call
(22:34) Why does the real sale start after the payment is made
(25:22) Connect with Benjamin Hoang
Who This Episode is For:
Coaches who want to keep clients longer
Business owners who are tired of clients ghosting after the sale
Entrepreneurs who want predictable, recurring revenue
Anyone who cares about client experience, not just acquisition
Why You Should Listen:
Benjamin Hoang reveals the exact framework he uses to keep clients happy, loyal, and referring others, all with one simple call. If you want clients who stay, pay, and send referrals, this is the retention playbook you can’t afford to miss.
CIP - S2 - 048 - He Never Meant to Be a Coach – Now He Makes 7-Figures (Full Strategy Revealed) with Eric Brewer
21 Aug 2025
00:39:28
Eric used to struggle to get leads for his real estate business. He started posting on social media not because he had a master plan but because he was desperate. Then, the desperate content strategy accidentally turned him into one of the most followed coaches in his space.
In this episode, Eric shares how he built a 7-figure coaching business without ads or funnels. He walks through the early mistakes, the mindset shifts that changed everything, and the exact structure he uses today to grow a business that’s simple, scalable, and profitable.
If you’ve ever thought, “I’m not a coach”, this episode will show you how to turn what you already know into influence, income, and impact. Listen and enjoy!
You’ll Learn How To:
Turn your expertise into authority and income
Avoid the common mistakes new coaches make
Build trust without pretending to be a “guru”
Structure your coaching so it scales without burning you out
What You’ll Learn in This Episode:
(05:24) Eric Brewer’s backstory and how it all started
(06:01) Early struggles and mistakes in teaching others
(07:41) Why lived experience matters more than “guru” advice
(09:15) How social media turned into his biggest growth tool
(10:04) Why Facebook Live became his secret weapon
(11:52) How vulnerability and transparency attract clients
(14:32) Where to find potential clients?
(15:32) Learning more stuff to teach more stuff
(18:21) Read eight pages a day: Eric’s top book picks
(22:34) The principles of Gapology explained
(23:11) K.I.A. = Knowledge, Importance, Activity
(24:20) What “scaling” really means in coaching
(27:45) Leadership through asking better questions
(31:18) Why trading money for time and focus isn’t worth it
(32:31) How to spot and hire A-players
(33:06) The four categories for understanding people’s behavior
(33:14) Category #1: Assertiveness vs. Collaboration
(33:27) Category #2: Extroversion vs. Introversion
(33:37) Category #3: Pace of work
(33:46) Category #4: Precision and detail in work
Who This Episode is For:
Business owners who never thought of themselves as “coaches”
Coaches who want to simplify and scale without burning out
Entrepreneurs ready to monetize their expertise
Anyone curious how to build a 7-figure coaching business from scratch
Why You Should Listen:
Eric Brewer shows that you don’t need to start as a “guru” to build a thriving coaching business. His journey from desperate real estate posts to a multi-7-figure coaching brand is packed with lessons you can apply today. From organic marketing to scaling strategies, this episode gives you the roadmap for long-term coaching success.
CIP - S2 - 047 - Why Coaches Go Broke (Even When They’re Making Money) with Amanda Webster
18 Aug 2025
00:31:27
Many coaches can sell, but when it comes to profit, the number buyers care about, they fall short.
In this episode, Amanda Webster explains why so many coaching businesses run out of cash even when revenue looks good, and what to do about it. She breaks down how to keep your books clean, plan for taxes, and build a second income stream with simple referrals and evergreen webinars.
If you want to keep more of what you earn and be prepared for a future exit, this episode is for you. Listen and enjoy!
You’ll Learn How To:
Build referral income without extra fulfillment work
Make your money easy to understand and manage.
Focus on profit, not just revenue
Track cash the right way (P&L, balance sheet, cash flow)
Start with simple tools like Excel and still be exit-ready
What You’ll Learn in This Episode:
(02:04) Why coaching revenue gets a low exit multiple
(03:03) EBITDA explained in plain English
(06:50) Amanda’s journey from corporate to coaching
(07:51) The 49/51 rule: making money vs. managing money
(09:46) Why referrals are an overlooked income stream
(11:54) How to serve your audience and monetize it
(12:43) Create a phone short-code for your referral link
(13:39) Evergreen webinars that keep producing leads and commissions
(16:01) Why affiliate checks stack up fast over time
(17:45) Accounting is the language of business
(18:28) Tax strategy isn’t a December scramble; you must plan it now
(19:47) Excel done right beats messy books
(21:01) Five things that kill businesses: debt, divorce, health, legal, taxes
(22:11) Using debt the right way
(23:26) Understanding your cash conversion cycle
(24:42) Why most coaches don’t know their real numbers
(26:05) How to connect with Amanda Webster
Who This Episode is For:
Coaches who are making sales but struggling to keep a profit
Founders planning to sell in the future
Creators with audiences who want to monetize with referrals
Anyone who needs clearer books and smarter tax planning
Why You Should Listen:
Revenue looks good on paper, but profit is what keeps the doors open. Amanda shows you how to protect your money, build extra income streams, and get your business financially solid so you can grow with confidence and prepare for a strong exit.
CIP - S2 - 046 - The Brutal Truth About Why You’re NOT Closing Calls with Drewbie Wilson
14 Aug 2025
00:38:03
If you are getting people on calls but struggling to close, the problem might not be your script; it could be you. There might be a lack of empathy.
In this episode, Drewbie Wilson lays out the hard truths most coaches and salespeople don’t want to hear. He shares why confidence, consistency, and connection matter more than clever lines, and how to spot the subtle mistakes that are costing you deals.
Listen as he gives you a clear blueprint for turning more conversations into clients. Whether you are selling coaching, high-ticket programs, or any premium offer, these principles will help you close more without being pushy.
You’ll Learn How To:
Call the leads with confidence and preparedness
Apply the C-A-L-L-S process to build instant trust and credibility on every call
Avoid the biggest mistakes that kill a sale before it starts
Live a balanced life by focusing on the four areas of life that are important
What You’ll Learn in This Episode:
(4:36) What does "Call the Damn Leads" mean?
(5:38) Not everybody will pick up the phone and call the damn leads
(8:17) The real reasons why people are not calling the leads?
(9:27) The danger of showing up unprepared and “winging it”
(10:53) The fear of the unknown
(12:24) Framework to approach the actual conversation: Have a plan, work the plan
(12:36) The C-A-L-L-S Process
(16:47) How to finally close a high-ticket sale?
(18:09) The 4/6 strategy explained
(20:13) Knowing what your time is worth
(22:17) Where is your time going, and what is the return on that investment
(22:38) The four areas of life that are important: Sleep and recovery, legacy, business, and ourselves
(25:58) The Science of Scaling
(34:46) Sell more high-ticket clients, talk to more high-ticket clients
Who This Episode is For:
Coaches and experts who are struggling to close sales calls
Entrepreneurs who want to sell high-ticket offers without pressure
Sales reps are looking for a repeatable system that works
Anyone tired of chasing leads that never convert
Why You Should Listen:
Drewbie Wilson doesn’t sugarcoat sales; he has closed thousands of high-ticket deals and knows exactly what separates closers from talkers. If you are ready to address what’s actually holding you back and start closing with confidence, this episode provides the roadmap.
CIP - S2 - 045 - How Lauren Tickner Built a $100K Per Month Business with Just Organic Content
11 Aug 2025
00:38:56
Struggling to get leads, clients, or real engagement from your posts? The problem might not be your offer, it could be your content.
In this episode, Lauren Tickner reveals how she has consistently earned $ 100,000 per month for over three years using only free, organic strategies. She shares the simple content system that fuels her sales funnel, how she turns just 90 minutes of content into massive revenue, and the exact methods she uses to convert followers into high-paying clients.
If you are tired of chasing algorithms or overcomplicating your marketing, this is your playbook for keeping it simple and achieving wildly profitable results.
You’ll Learn How To:
Build a repeatable content system that brings in leads without ads
Avoid the biggest content mistakes that kill engagement and sales
Create posts that make people stop scrolling and pay attention
Use DMs to turn conversations into consistent, high-ticket sales
What You’ll Learn in This Episode:
(05:02) Who Lauren is and the lifestyle her business has created
(06:42) Mindset differences between UK and US entrepreneurs
(08:05) How to attract and monetize your audience
(09:51) The real reason people struggle to get results on social media
(10:15) Building authority and trust in your content
(11:02) Two types of authority to show on social media
(13:10) How Lauren used AI to land 12 new clients
(14:28) Turning one simple conversion mechanism: DMs into $100K months
(16:10) Why doing things that don’t scale can actually help you scale
(19:53) Why simplicity beats complexity in marketing
(22:10) The junk reps in business
(24:05) How elimination helps you focus and grow
(27:55) Why modeling success works better than reinventing the wheel
(30:23) The first part of the sales call
(33:47) Lauren’s high-value habit you can copy today
(35:00) Eliminate or delegate?
Who This Episode is For:
Course creators whose content isn’t converting
Entrepreneurs who are wondering if they should spend money on ads
Business owners who are tired of endlessly posting with little return
Anyone who wants a steady flow of premium clients without paid traffic
Why You Should Listen:
Lauren Tickner built a multi-six-figure-per-month business without ads, funnels, or complicated tech. Her framework is simple, proven, and works in any niche. If you want to earn more while doing less, this episode shows you exactly how.
Get a copy of Lauren's new sales script for her private and group clients. Just tag Coaching Inc at coachinginc.com and she'll give it to you for free!
CIP - S2 - 044 - The Sales Framework That Makes People Say “YES” Before You Even Pitch with Josh and Tiffany High
07 Aug 2025
01:03:02
What’s the biggest mistake you can make in a sales conversation? Leading with your price.
In this episode, Josh and Tiffany High share the real reason they are closing 70% or more of their live event attendees without using high-pressure tactics or sales tricks. They break down how to ask the right questions, create emotional clarity, and let the audience sell themselves before the offer is ever named. If you have ever rushed into your pitch too early and watched the room go cold, this episode gives you the real solution!
Whether you are selling from stage, on Zoom, or 1:1, this is how to lead the conversation, build connection, and move people to a confident “yes.”
You’ll Learn How To:
Use “gradient questions” to warm up and qualify prospects the right way
Frame your messaging to shape how people see your offer before you pitch
Ask better questions that create urgency, desire, and trust
Shift from explaining your product to pulling out real buying intent
Avoid naming your price too early
What You’ll Learn in This Episode:
(03:54) Who Josh and Tiffany are and how they started Results Driven
(05:57) Launching a one-on-one coaching business from scratch
(07:00) Why telling stories from the heart converts better than hype
(10:05) Why real skill takes time and why most people give up too soon
(10:49) Letting prospects opt in instead of forcing the next step
(12:56) “Gradient” questions that help your audience self-qualify
(14:36) Using questions to create context instead of jumping to solutions
(15:04) Creating desire first, then naming the price
(16:51) What the highest achievers all do in their buying decisions
(21:26) Pain-driven questions that reveal deep emotional triggers
(26:29) Pre-question phrases that unlock better conversations
(27:52) Why better questions lead to better results
(30:38) How to get people to open up about what’s holding them back
(35:27) How to build trust by making and keeping simple promises
(37:46) Asking desire-based questions to lead into your solution
(41:03) Framing: how to shape a buyer’s perspective without pitching
(42:54) Start talking about value and numbers before naming your price
(50:34) Get them talking about the value—so the offer makes sense
(57:55) How to reverse-engineer your entire sales presentation
Who This Episode is For:
Coaches and experts who sell from stage, Zoom, or 1:1 and want higher close rates
Entrepreneurs who are tired of pitching too early and losing momentum
Sales leaders looking to upgrade their team’s frameworks and results
Anyone who wants to move people emotionally—without pressure or push
Why You Should Listen:
Josh and Tiffany High share the secrets to sales that feel real, personal, and powerful. This episode isn’t just about scripts; it is about asking better questions, creating real connections, and building an offer that sells itself before the price is ever mentioned.
If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com
CIP - S2 - 043 - PR Authority Playbook – How to Turn Free Press Into Paid Clients with Jeremy Knauff
04 Aug 2025
00:41:12
What if media exposure didn’t just build your brand, but was also a great lead-generating machine?
In this episode, PR expert Jeremy Knauff joins Tom Krol to break down exactly how to turn press coverage into a pipeline, from crafting stories that catch attention to leveraging media the right way once you have been featured. He also shares the importance of building your brand, building trust through a good, consistent, and professional image on all your platforms, and his view on press releases.
Listen as Jeremy shares the playbook he used to get coaches, founders, and experts into top publications and turn that credibility into cash. Enjoy the show!
You’ll Learn How To:
Create a personal brand that journalists can look into
Build media presence with the right steps
Identify the biggest PR myths that are holding you back
Get featured in top publications without spending a fortune
Craft stories journalists want to cover
What You’ll Learn in This Episode:
(02:14) The importance of building a personal brand
(02:42) Potential clients and journalists want to know who they are doing business with
(03:32) Personal brand is important in getting media features
(04:05) Branding: Good, consistent, and professional image on social media platforms
(05:30) Develop content to demonstrate expertise
(06:23) Choose five things that are very important to you and your business
(08:57) The things people should and shouldn't talk about
(11:58) Leverage current events to create marketing opportunities
(15:12) Is a press release a good PR strategy?
(18:03) Why storytelling beats credentials when it comes to PR
(22:36) Top things you should do to generate more high-ticket clients
(24:34) Building relationships with journalists without being annoying
(30:05) Mistakes to avoid when using media on your website or social media
Who This Episode is For:
Coaches and consultants who are ready to elevate their authority fast
Entrepreneurs who are tired of getting featured and getting nothing from it
Content creators who are struggling to get noticed in a crowded market
Personal brands looking to land press and use it as a client magnet
Why You Should Listen:
This isn’t about vanity metrics or logos for your homepage. Jeremy shares how to profit from your press using real strategies that work whether you are just starting or scaling fast. If you are serious about growing your coaching business with authority and credibility, this episode lays down the roadmap.
If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com
CIP - S2 - 042 - No Ads. No Funnels. Just Clients – William’s Zero-Fluff Method for Attracting High Ticket Clients
31 Jul 2025
00:26:57
What if you could build a six-figure coaching business without spending on ads, hiring a funnel builder, or even having a fancy website?
In this episode, William Tingle shares how he achieved this by simply showing up consistently, delivering real value, and keeping everything straightforward. Listen to how he built his business off in-person events, turned a book into a lead-driving engine, and how he uses one marketing channel to attract high-ticket clients using content that helps people.
If you are a coach or expert tired of overcomplicating everything, this episode is for you!
You’ll Learn How To:
Publish a book and leverage a story that brings in clients on autopilot
Purchase a property through creative financing
Replace funnels and ads with content that speaks directly to your audience
Avoid overthinking your content and just offer a sincere solution to people's financial pain
What You’ll Learn in This Episode:
(04:34) Who is William Tingle, and his real estate investing journey
(05:35) How to treat people well and make a good deal for yourself
(09:02) Definition of creative finance
(10:18) Creating quality content vs funnels and tunnels
(13:06) Using YouTube to consistently attract ideal buyers
(14:09) The power of “just showing up” and not overthinking your content
(15:15) Why YouTube titles matter more than camera quality
(16:44) Preparation is a form of procrastination
(18:28) Put your link and way to pay on your content
(21:03) How he self-published a lead-generating boo
Who This Episode is For:
Coaches and consultants who want more clients, income, and freedom.
Real estate educators or experts looking to monetize content without ads
Content creators who want to monetize without selling out
Why You Should Listen:
William didn’t follow the blueprint. He rewrote it. If you have been paralyzed by funnels, copywriting formulas, or perfect content plans, this episode offers a smarter, yet simpler, way. William demonstrates how to show up with value, telling your story, and solving real problems.
If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com
CIP - S2 - 041 - Why 95% of Online Coaches Fail (And How to Be the 5% That Don’t) with Marc Mawhinney
28 Jul 2025
00:27:13
Most online coaches are stuck—drowning in noise, chasing likes, and wondering why no one is booking calls. If you ever felt like that, this episode is your wake-up call.
Tom Krol sits down with Marc Mawhinney, the “Coach of Coaches” and founder of the Coaching Jungle, to talk about why most coaches fail and how to beat the odds. Marc shares his timeless advice, from conquering limiting beliefs to embracing the awkward work that builds revenue. If you are ready to start building a real business, don’t miss this one.
You’ll Learn How To:
Avoid classic mistakes that most coaches make
Tactics that get clients without getting burnt out or selling your soul
Show up consistently, even when results don’t come right away
Harness the power of daily email and persistent visibility
Reframe failure and stay in the game
What You’ll Learn in This Episode:
(01:10) Why most coaches fail and their classic mistakes
(05:25) Finding the encouragement for beginners who try one thing and it doesn't work
(08:26) Why authentic gratitude is action, not just a feeling
(09:19) 10 ways to organically drive a high dollar amount of sales every month
(10:08) The importance of staying in the game and showing up every day
(12:44) How a fear of success is often more paralyzing than fear of failure
(14:04) Raise your prices, don't act out of desperation
(16:59) The hidden power of language and self-talk in shaping results
(21:53) “You are not your business”: How to detach identity from outcomes
Who This Episode is For:
Coaches and creators who are stuck in content creation with little traction
Entrepreneurs who are feeling the weight of slow growth or recent failures
Founders who need a reality check and a reason to keep pushing
Anyone ready to move from survival to real success
Why You Should Listen:
Marc Mawhinney has coached over 5,000 clients, built one of the most engaged coaching groups in the world, and sends daily emails that convert. In this episode, you’ll hear the raw truth about what it takes to succeed in today’s crowded coaching space, the importance of staying in the game, and the risk of the fear of success.
If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, take action now! Visit https://coachinginc.com/
CI - S2 - 067 - How To Close 10 High Ticket Clients In 28 Days with Tom Krol
27 Oct 2025
00:28:32
In this episode, Tom Krol joins Marc Mawhinney on the Natural Born Coaches Podcast to reveal the proven system he uses to help coaches close 10 high-ticket clients in just 28 days. Tom breaks down why most coaches are wasting time on logos, funnels, and busywork that don’t make money — and what to focus on instead to start signing clients fast.
He shares his simple messaging framework that makes people either “turn you up or turn you off,” how to know when to shift from helping for free to charging premium rates, and why new coaches actually have massive advantages over those with big brands and polished websites.
You’ll Learn How To:
Build a message that attracts ideal clients and repels the wrong ones
Replace marketing complexity with clear, polarizing communication
Transition from free help to high-ticket sales with confidence
Stop comparing yourself to competitors and find your unique power
Leverage authenticity and enthusiasm to sell naturally
What You’ll Learn in This Episode:
(01:01) Why most coaches focus on the wrong things when growing their business
(02:05) How Tom built and sold his first multimillion-dollar coaching company
(06:08) The book that completely changed Tom’s mindset about success
(08:18) What “high-ticket” really means — and how to price your offer
(10:35) The simple belief shift that helps you confidently charge premium rates
(12:02) Why marketing won’t fix weak messaging
(13:49) How to create messaging that polarizes and converts
(15:32) The biggest time wasters new coaches fall into
(18:09) Why you should ignore the competition completely
(20:10) How new coaches have massive advantages over established brands
(21:32) The “R.O.D.” method: Radical, Outrageous Differences in your messaging
(22:36) How to provide real value that drives trust and conversions
(23:40) When and how to transition from free help to paid coaching
(24:39) The simplest way to sell high-ticket offers without feeling salesy
(25:08) Why you should reinvest in experts instead of DIY-ing everything
Who This Episode Is For:
Coaches, consultants, and experts who want to close more high-ticket clients without complicated funnels or paid ads.
Why You Should Listen:
If you’re stuck doing “busy work” that looks productive but doesn’t get clients, this episode will flip your mindset. Tom’s approach cuts through the noise and gives you a proven, step-by-step system to close high-ticket clients fast — even if you’re just starting out.
Register for the free webinar: naturalborncoaches.com/coachinginc
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CIP - S2 - 040 - How to Generate 6+ Figures in 5 Days with Online Challenges with April Dawn
24 Jul 2025
00:46:56
Can you make six figures in just five days without a massive team, expensive ads, or cold DMs?
April Dawn, the Queen of Challenges, joins Tom Krol to reveal exactly how she’s helping coaches and experts pull in six-figure paydays through high-converting 5-day challenges. This episode unpacks the strategy, the setup, and the structure you need to create an irresistible offer, deliver insane value, and close premium clients all within a week.
If you are a coach or expert with something valuable to share but struggle with sales, this episode is for you!
You'll Learn How To:
Plan and structure a 5-day challenge that sells
Attract your ideal buyers without feeling pushy
Use belief-based teaching to get conversions
Handle objections with confidence and clarity
What You'll Learn in This Episode:
(04:58) What is a five-day challenge?
(05:17) Two core conversion events: Webinar and challenge
(07:06) How to start with the five-day challenge from scratch?
(09:51) Three core things you must do in a challenge: Build trust as a business owner, client, and the actual offer
(11:28) The two most important non-negotiables to hit six-figure results
(13:17) Why repeating the same challenge leads to scalable, predictable revenue
(19:41) Organic vs. paid lead generation and when to layer in ads
(22:48) How to design high-converting landing pages with simple, effective copy
(24:06) What a “pop-up group” is and why it’s the ideal container for your challenge
(26:00) April explains what retargeting is
(28:50) A breakdown of the 90-day challenge cycle, including pre-party, challenge week, and sales week
(30:35) The structure of a sales week that consistently converts
(35:25) The 6 core pillars of a high-converting, high-cash launch
(36:01) The “Dummy Test” – a 3-question messaging tool that instantly improves conversion
(38:56) The importance of traffic strategy and consistent audience growth
(40:08) Launch strategy essentials: bonuses, down-sells, prizes, and timing
Who This Episode is For:
Coaches and course creators with high-ticket offers
Experts looking for a proven launch model with predictable results
Business owners who are tired of low-converting webinars or ads
Anyone who wants to run a live challenge that closes sales
Why You Should Listen:
April Dawn is the strategist behind some of the highest-converting online challenges in the coaching space today. This episode reveals her exact process, from belief-building to pitch, to achieve six-figure results in just five days. Whether you are launching your first challenge or revamping an old one, this is the step-by-step plan.
If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, take action now! Visit https://coachinginc.com/
CIP - S2 - 039 - The $30,000 Client Playbook (You’re Probably Ignoring It) with Andrew Lucas
21 Jul 2025
00:28:44
What if you could land $30,000 in clients without relying on ads or doing endless outreach?
In this episode, Tom Krol sits down with real estate coach Andrew Lucas to reveal the exact playbook he’s using to attract high-ticket clients without begging for attention. Whether you're a seasoned coach or just starting, this episode offers proven insights on building trust, closing premium clients, and staying in demand without burnout.
You’ll Learn How To:
Sign $30k+ clients without running paid ads
Use small, in-person events to attract serious buyers
Turn your podcast into a client-generating machine
Vet prospects to avoid refund nightmares
Build a business model based on trust and deal splits
What You’ll Learn in This Episode:
(05:52) The surprising channel that landed Andrew a $30,000 client
(06:22) How one purpose-driven podcast changed everything
(07:41) The 4 reasons every coach should start a podcast now
(12:04) Why podcasts outperform YouTube for conversions
(14:06) Smaller audience, way higher conversion
(15:06) How Andrew’s meetups turned into a scalable coaching biz
(17:07) From “chasing and convincing” to “attracting and rejecting”
(19:05) The hard lesson on vetting clients before accepting money
(19:56) Why exclusivity isn’t a marketing trick, it’s a business saver
(21:54) Meet Andrew (and his secret weapon wife Michelle) in Nashville
(23:12) Why “fake it till you make it” is killing your business credibility
(24:58) The 5 voices to listen to in business
Who This Episode is For:
Coaches selling high-ticket programs or mentorships
Real estate mentors building authority locally
Experts who are tired of chasing leads and are ready to attract premium clients
Founders who want to turn meetups into money
Why You Should Listen:
Andrew built a business that works without burnout. He is proof that $30K clients don’t require flashy ads or endless DMs, just by strategy, trust, and structure. If you want a no-fluff roadmap to earning more and serving better, this episode is your cheat code. Enjoy the show!
If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, you need to take action right now! Visit https://coachinginc.com/
CIP - S2 - 038 - How We Built Multiple 7-Figure Businesses From Scratch - Step by Step with Darrin Bentley
17 Jul 2025
00:52:06
What happens when two entrepreneurs stop following the rules and start writing their playbook?
In this episode, Darrin Bentley, Co-Founder of Coaching Inc., joins Tom Krol to break down the real, raw steps they took to build multiple seven-figure coaching businesses from scratch. No ads. No list. Just pure execution, contagious enthusiasm, and smart, principle-based decisions.
If you have ever felt stuck in overthinking, undercharging, or waiting for the perfect moment, this is the wake-up call you need.
You'll Learn How To:
Seven things to consistently generate significant amounts of revenue
Use enthusiasm as a sales weapon
Tell your origin story in a way that creates a connection
Apply real-world business rules like “Revenue in First Position”
Break out of fear-based pricing and double your income
What You'll Learn in This Episode:
(03:36) How Darrin and Tom reverse-engineered success
(08:42) Why authentic, contagious enthusiasm outperforms any script
(11:07) How to use your origin story to magnetize the right people
(12:41) Reminder: no one’s life is perfect—so stop selling perfection
(13:32) Rule #1 in 88 principles in business: Revenue in first position
(17:49) Focus on your strengths and double down on what brings income
(19:00) Make many sales, double your prices
(20:49) Why fear-based thinking kills your revenue potential
(23:21) Be loud about your uniqueness, it’s your advantage
(24:09) Know exactly who you're speaking to and why it matters
(26:46) Darrin’s free methods for driving organic traffic that converts
(29:06) Why getting around real people boosts your energy and clarity
(33:01) Explosive success in the beginning explained
(34:27) Rule #9 of the 88 principles in business: Know the rules of marketing
(36:29) Motivation is optional; discipline is not
(40:10) Future pacing: how to get your prospects to see their next chapter
(43:20) Progress, not perfection: why preparation is often just procrastination
Who This Episode is For:
Coaches stuck under $10K/month and ready for real growth
New entrepreneurs are second-guessing every move
Business owners are tired of theory and hungry for traction
Anyone who needs a fire lit under their “start now” mindset
Why You Should Listen:
Darrin and Tom don’t just talk about scaling; they built it from the ground up, with zero fluff. This episode is a no-excuses breakdown of what it takes to create a wildly profitable business using nothing but heart, hustle, and principle-based action.
CIP - S2 - 037 - The Secret to Building Challenge Funnels That Print Money with Sam Hodgett
14 Jul 2025
00:34:41
What if you could generate sales for a $5,000 program without getting on a single sales call?
In this behind-the-scenes masterclass, Sam Hodgett, marketing strategist behind Joe McCall and other top performers, reveals the exact strategy for building challenge funnels that convert on autopilot. Whether you are running ads, working with warm traffic, or launching your first challenge, this episode is loaded with tactics to help you build belief, drive conversions, and scale fast.
You'll Learn How To:
Design a 5-day challenge funnel that turns leads into buyers
Sell high-ticket coaching without doing 1:1 sales calls
Use VIP upgrades, breakout sessions, and bonus days for higher conversions
Structure your content to build belief, not just teach
Launch with confidence even if it’s your very first challenge
(05:35) Sam’s belief-first framework for all conversion campaigns
(07:14) The goal of the campaign is to get them to take the next step
(08:32) The mechanisms and framework of a funnel that turns leads into buyers
(10:44) Influences from Bill Allen, Russell Brunson, Pedro Adao, and more
(15:30) The 5 Leads in 5 Days challenge that worked like magic
(16:04) Day 1 = Mindset
(16:07) Days 2–4 = 3 Secrets
(16:09) Day 5 = Transformation
(19:25) Using breakout sessions to present your pitch in a no-pressure way
(21:24) Recap and bonus sessions: when and how to pitch again
(22:55) VIP upgrades: $7 access that converts 27% of buyers
(26:24) Traffic temperature makes a huge difference in a funnel
(30:35) What kind of offer fits best with this model? (Hint: not recurring)
Who This Episode is For:
Coaches and experts selling high-ticket programs
Launchers looking for a scalable, no-sales-call sales strategy
Funnel builders ready to add a powerful conversion campaign to their stack
Course creators with a validated offer who want better conversion rates
Why You Should Listen:
This episode is not about a theory; it is exactly how Sam and his clients have generated millions using structured 5-day challenges that sell hard without being pushy. If you wonder how to combine automation with human connection, this is the blueprint.
Want to build your own challenge funnel that prints money?
Join Coaching Inc.’s mastermind athttps://coachinginc.com/ and learn directly from the people doing it at scale.
CIP - S2 - 036 - How to Make $300k to $400k in 3 Days with Live Events with Jay Conner
10 Jul 2025
00:48:35
Do you think live events are outdated? Think again.
In this episode, Tom Krol and Darren Bentley sit down with Jay Conner, the king of six-figure live events, to break down how he consistently closes $300K–$400K in just three days, without paid ads, massive teams, or complicated funnels.
Whether you are brand new to live events or looking to scale an existing one, Jay delivers the exact blueprint, from filling the room to creating a buying atmosphere that converts without pressure. If you have been struggling to close clients or want a cash-generating machine that builds real connections, this episode is a must-listen.
You'll Learn How To:
Fill live events with qualified buyers—without running ads
Use affiliates, podcasts, and VIP upgrades to fill in seats
Create a warm, conversion-driven culture from the moment attendees walk-in
Offer high-ticket coaching programs
Build unforgettable experiences that make people thank you for selling to them
What You'll Learn in This Episode:
(02:18) Pre-qualifying attendees in live events
(03:38) Why do live events still work so well in today's digital age?
(04:42) How Jay pulls $300K–$400K in three days consistently
(06:33) Why affiliates are the secret to qualified room-filling
(09:38) Getting conversions from the qualified leads that are in the audience
(10:45) Podcasting as a major lead gen channel
(13:56) One big mistake people make when promoting live events
(16:16) VIP upgrades and why every event must have them
(19:08) How to convert six figures plus at these events
(22:21) The secret weapon: members of the welcoming committee
(24:50) How to drive VIP upgrades after they walk in the door
(29:05) What makes this coaching event feel different from all others
(33:12) Panels, property walkthroughs, and private lenders on stage
(35:31) VIP experience: receptions, premium food, and exclusivity
(39:22) Be careful what you give your attendees in print
(43:29) Group coaching lunches as the first mini-conversion moment
Who This Episode is For:
Coaches and course creators who want a high-converting sales model
Real estate or financial educators looking to monetize in-person events
Entrepreneurs are tired of funnels that don’t convert or ads that burn cash
Anyone interested in launching a 1-day or 3-day live experience
Why You Should Listen:
Jay has been doing this for 14 years and has mastered the art of running live events that not only inspire but also convert. It’s the step-by-step system used to generate real, repeatable revenue with a small room of the right people. If you want to build intimacy, trust, and high-ticket buyers in just a weekend, this episode is your game plan.
CIP - S2 - 035 - How Top Coaches Get a Flood of Referrals Without Asking with Tom Krol
07 Jul 2025
00:21:25
Are you tired of begging for referrals, offering weak incentives, or hoping your clients just tell their friends? In this episode, Tom Krol breaks down the exact referral systems top coaches use to create predictable word-of-mouth growth without sounding desperate or salesy.
From rewriting your SOP to reframing the way your clients introduce others, Tom shows you how the best in the business create community-driven marketing that fuels itself.
You'll Learn How To:
Create a referral SOP that builds community and momentum
Celebrate, reward, and spotlight the behaviors you want more of
Reframe the referral ask so it empowers clients instead of pressuring them
Understand the real reason most referral channels dry up
Make your business sellable by building systems and relationships, not just products
What You'll Learn in This Episode:
(00:00) Start here: write a referral SOP
(03:16) Most successful coaching clients and best salespeople do not work in the office
(04:40) Where to find high ticket closers?
(06:05) Why you are one relationship away from your next income breakthrough?
(07:11) Processes and people, not products and programs
(08:22) Rule #27: Recognize, reward, and celebrate behaviors you want more of
(08:51) A checklist for celebrating every referral inside your community
(10:24) Framework shift: Don’t say “This company can help you”… instead, say “You can help this company”
(12:09) The exact referral language that gets people excited and not awkward
(12:49) Rule #6: When everyone is part-time, the project will fail
(14:24) A business reduces your suffering by reducing the suffering of other people
(16:02) The best business is a sellable business
(16:57) Preview of the October Nashville event and who are coming
Who This Episode is For:
Coaches who rely too heavily on cold traffic or inconsistent lead gen
Community builders who want referrals to flow naturally
Entrepreneurs who are ready to scale their business beyond their efforts
Anyone building a coaching business that can eventually run and sell without them
Why You Should Listen:
This episode delivers the foundational systems and mindset shifts that the best coaches in the world are already using to grow referral-based businesses. If you ever felt like referrals are out of your control or random, this episode shows you how to build them into your process, on purpose.
Resources:
Apply now for Coaching Inc.’s private mastermind atcoachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.
CIP - S2 - 034 - Zero Ads. Zero Spend. $100K Closed. Here’s How He Did It with Belmont Locker
03 Jul 2025
00:49:53
Can you hit $100K without spending a single dollar on ads? Belmont Locker did! In this episode, he breaks down exactly how.
Tom Krol sits down with Belmont Locker, a sales pro turned coach, to reveal the precise steps he took to grow his business from scratch using zero ad spend, no fancy systems, and pure consistency. If you are still posting into the void or struggling to close sales, this is the real-life playbook that works now.
You'll Learn How To:
Get your first $100K in coaching with $0 ad spend
Turn free content into booked calls and closed deals
Write CTAs that trigger action without sounding salesy
Keep your sales calls short, clear, and high-converting
Overcome objections and still close deals fast
What You'll Learn in This Episode:
(02:45) Why the Revenue in First Position rule matters most
(06:06) How he did $100K from coaching and what he did differently
(07:58) PPSO Method: Person, Pain, Solution, and Outcome
(08:55) The core offer he started with and how it evolved
(10:24) Creating phone calls with the prospects
(11:12) From zero to 100K views/month with just 2–4 posts per day
(13:46) Nothing more powerful than an in-person meeting
(15:41) What Belmont does on his social media
(18:53) Getting haters in business is a badge of honor
(22:06) CTA strategy: how Belmont uses DMs + Calendly to close
(25:37) Tools, trips, tricks, and strategies to close more deals
(29:04) His 15-minute sales call framework that converts
(33:07) How to handle objections like "I need to think about it” or “That’s a lot”
(35:56) Pushing people into the price objection
(42:04) Preparation can be a form of procrastination. Take massive imperfect action!
Who This Episode is For:
Coaches with no budget who want to start now
Sales professionals transitioning into coaching
Course creators stuck below $10K/month
Anyone trying to generate clients without paid ads
Why You Should Listen:
This is not a theory; it is execution. Belmont Locker walks through exactly how he built a coaching business that hit six figures using nothing but free tools, simple sales conversations, and a deep commitment to consistency. If you are serious about getting real results without guesswork, this episode is a must-listen.
Apply to join Coaching Inc.’s elite mastermind at CoachingInc.com and get access to real-time coaching from the top names in the industry.
CIP - S2 - 033 - Fix Your Price, Fix Your Sales – A Live Call Every Coach Needs to Hear with Ashley Lorraine
30 Jun 2025
00:45:16
Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.
From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads.
You'll Learn How To:
Set a price that reflects real value and converts
Stop “mothering” your clients and start leading them
Use the “pivot question” to move from help to the close
Break big results into small, sellable steps
Design your modules so clients don’t stall or ghost
What You'll Learn in This Episode:
(03:07) Ashley’s journey from school principal to real estate and coaching
(05:22) Shifting from high-level execs to average earners
(06:25) The mistake of not giving your clients a chance to take action
(08:09) Why your clients might be stalling (and how to fix your modules)
(09:15) Why your vocabulary may be too complex for your audience
(13:31) The 5 golden rules of organic marketing
(13:34) Rule #1: Copy somebody's style that you can agree with
(14:10) Rule #2: Make it big
(14:29) Rule #3: Consistent
(14:45) Rule #4: Singular
(15:53) Rule #5: Fast response
(20:31) Get attention, hold attention, monetize attention
(24:38) How to find people who are willing to pay
(28:23) Why a single primary offer can out-convert complex programs
(30:35) Coaching business revenue stages: 10K → 40K → 100K/month
(33:00) What makes someone say yes: conviction, clarity, and contagious belief
(35:51) Three things you want to sell to your male audience
(38:22) Coaching business is a people business
Who This Episode is For:
Coaches who are tired of chasing leads and discounting offers
Aspiring educators transitioning into the coaching space
Entrepreneurs struggling to create a scalable offer
Women in coaching who are ready to lead with confidence
Why You Should Listen:
If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up.
Resources:
Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form.
CIP - S2 - 032 - Alex Hormozi’s Advice on How to Grow a Community - And How Michael Used It
26 Jun 2025
00:48:42
What does it take to build a thriving community and keep it growing without burning out?
In this episode, Tom Krol sits down with Michael Mnatsakanian, founder of Super Investors, to talk about what it means to grow a purpose-driven community with real staying power. Inspired by advice from Alex Hormozi, Michael shares his framework for scaling coaching and investing communities the right way that is grounded in service, simplicity, and sustainability.
You'll Learn How To:
Define success beyond money and why it matters
Build a paid community with real clarity and alignment
Use free value to attract your ideal members
Balance scalability with authenticity
Avoid the common traps of chasing cash over congruence
What You'll Learn in This Episode:
(00:00) Why success is peace, not just wealth
(02:28) The wealthiest people are not always the most successful
(03:15) Put a cap on your financial aspirations to protect your joy
(03:36) What happens when your finances are finally handled
(06:31) Michael's focus: Helping people, creating cool stuff, and leading awesome training
(10:24) What passive income means in real business
(12:19) Why no business is truly 100% passive
(12:55) Michael's definition of a lifestyle business
(14:45) Generational wealth through compound interest
(16:25) Rule #7: Strive to be the best, not the biggest
Who This Episode is For:
Coaches and community leaders who are building paid memberships
Investors scaling their brands into educational programs
Entrepreneurs balancing wealth-building with life goals
Creators who value trust, service, and substance over hype
Why You Should Listen:
If you ever feel like you are chasing growth at the cost of your life or are unsure how to scale your coaching program without losing your values, this conversation is for you! Michael shares a grounded and inspiring approach to building not just a business, but a movement.
Apply for Coaching Inc.’s mastermind at coachinginc.com and get access to the top ecosystem for coaches, creators, and consultants.
CIP - S2 - 031 - Why YouTube Will Outperform Every Platform in 2025 — And How to Win Now with Aleric Heck
23 Jun 2025
00:47:57
Still, sleeping on YouTube? This episode is your final wake-up call.
Tom Krol sits down with Aleric Heck, founder of the 8-figure agency AdOutreach and one of the top YouTube growth and ad experts. Aleric has helped coaches, consultants, and course creators generate hundreds of millions in revenue... using nothing but YouTube.
If you are a coach who wants more leads, authority, and impact, this masterclass will give you everything you need to dominate YouTube in 2025 and beyond.
You'll Learn How To:
Build a YouTube channel and start a coaching business
Come up with catchy names for your YouTube channel
Write YouTube video scripts trained in your voice using AI
Optimize titles, thumbnails, and descriptions for discovery
Maximize the use of AI in filming and editing your video
Combine organic and paid YouTube to create a revenue flywheel
What You'll Learn in This Episode:
(04:20) Start of Aleric's career, and what does he do
(05:01) How Aleric grew his first channel to 500K subs as a teenager
(06:08) Building a business helping coaches run YouTube ads
(08:54) How to set up your YouTube channel the right way
(11:01) Personal brand vs. business brand: what to name your channel
(12:32) Creating videos that your ideal client is already searching for
(18:02) Frameworks: Hooks, open loops, and calls to action
(22:14) How to use your iPhone or webcam to film high-quality content
(23:43) Editing tips for beginners
(25:07) What to write in your title, thumbnail, and description
(26:12) How to do subtle CTAs without sounding pushy
(31:46) The 3-step formula to YouTube ads: Hook, Educate, CTA
(34:53) Real reasons coaches fail
(41:58) Using in-feed ads to grow your channel fast
Who This Episode is For:
Coaches, consultants, and course creators who want more high-ticket clients
Podcasters and content creators who want a long-term strategy
Anyone new to YouTube who wants to launch the right way
Why You Should Listen:
If you are not building on YouTube, you are missing a great opportunity to scale up! In this episode, Aleric breaks down the exact playbook his 8-figure clients use to dominate YouTube without needing a studio, big audience, or ad budget.
Download Aleric’s free 19-page YouTube Ads Strategy PDF at adoutreach.com/gift
CI - S2 - 066 - The Power Offer Framework (Live Training From Tom's Private Mastermind) Part 2 with Joel Erway
23 Oct 2025
00:34:23
In Part 1, Joel Erway broke down his power offer framework and why it works so well. Now, he is going deeper into implementation.
Listen as he answers real questions about building audience attention, staying compliant with ad policies, qualifying leads, and keeping offers fresh without losing their punch. He also introduces Inspire, his new tool that lets you collect, clone, and rewrite winning ad and post frameworks instantly so you can turn proven copy into your own unique message fast. Enjoy the show!
You’ll Learn How To:
Refresh your power offers without reinventing the wheel
Qualify leads efficiently using a simple two-step process
Avoid ad rejections and compliance issues when making claims
Use AI tools to streamline your content creation and marketing workflow
What You’ll Learn in This Episode:
(01:37) How to drive new attention and followers on Facebook and Instagram?
(03:17) Overcoming the problem with ads
(04:19) How to qualify leads after a power offer post
(04:50) The two-step application process that filters serious buyers
(05:52) How to keep your power offers fresh with new “demand triggers”
(06:40) Audiences respond to “new” offers
(08:14) When to keep power offers short vs. long
(10:27) What to do when people say “yes” to your offer but don’t convert
(11:46) People want to buy into a unique process
(13:09) How to know if a lead understands your methodology
(16:00) How to adjust power offers based on audience familiarity
(17:06) The Power Offer Framework works for any product
(18:33) Introducing Inspire: Joel’s tool for creating and testing offers faster
(20:21) Turning swipe files into a working copy with AI
(22:41) How to repurpose proven posts and ads in your own voice
(25:41) How AI learns your products and voice using your power offer
(27:46) The newest feature: cloning entire landing page copy
(31:45) Final Q&A on customizing AI outputs to match your brand tone
Who This Episode Is For:
Coaches and course creators who want to create offers that convert
Anyone tired of complicated funnels and inconsistent ad results
Why You Should Listen:
This live mastermind training provides you with the inside scoop on how top coaches and marketers craft offers that consistently close. Joel’s framework simplifies your entire marketing process, and his new tool shows you how to do it in minutes instead of months.
Create content in the fastest, easiest, and best way possible. Get the https://getinspired.app/. If you do sign up and email Joel Erway, he can extend your free trial from 14 days to 30 days!
CIP - S2 - 030 - 5 Reasons Your Podcast Sucks (and How to Fix It NOW) with Darrin Bentley
19 Jun 2025
00:23:19
So you launched a podcast… but no one's listening, no leads are coming in, and your downloads look like your old Myspace profile.
In this episode, Darrin Bentley, the podcasting powerhouse behind some of the most successful coaching and expert-led shows, breaks down exactly why your podcast is underperforming and how to fix it. Whether you’ve already launched or you are just thinking about it, this is your no-fluff guide to turning your podcast into a powerful client-generating machine.
You'll Learn How To:
Identify the five critical elements missing in your podcast
Craft a clear, compelling podcast premise
Define your ideal listener with laser precision
Be authentic and create deeper connections
Optimize your podcast description for search and discovery
Launch (or relaunch) your podcast the right way
What You'll Learn in This Episode:
(01:34) Why your podcast isn't broken—your strategy is
(02:17) Podcasting is the most powerful marketing channel for coaches
(02:28) Podcast creates a high level of intimacy with your audience
(04:37) The 5 most common mistakes and how to fix them
(04:49) Mistake #1: No unique premise
(06:33) Mistake #2: You don’t know who your audience is
(07:06) The perfect listener framework
(08:10) Mistake #3: You’re not being real—ditch the radio voice
(10:59) Why your struggles are your most magnetic stories
(11:43) Mistake #4: You're not optimizing your podcast description
(12:20) How to use Apple’s 4,000-character limit to boost SEO and visibility
(15:00) Mistake #5: You have no launch plan
(16:49) The 300-person “wedding list” strategy for launch
(20:25) Bonus Tip: Consistency is the ultimate game-changer
Who This Episode is For:
Coaches, consultants, and course creators with a podcast that’s underperforming
Anyone thinking of launching a podcast in the next 6 months
Entrepreneurs using content but struggling to generate high-ticket leads
Experts who want to build trust and grow an audience without paid ads
Why You Should Listen:
This episode is a free masterclass for which most podcast consultants charge thousands. Whether you are new or seasoned, if you want your podcast to drive business, you need to hear this. One tweak from Darrin’s list could change everything.
Need help launching or fixing your podcast? DM Darrin Bentley on his social media accounts for support.
Ready to build a high-converting podcast? Apply for Coaching Inc.’s elite mastermind at CoachingInc.com and learn from the best.
CIP - S2 - 029 - The Moment That Could Have Crushed Tom Krol (And What He Did Instead)
16 Jun 2025
00:19:38
What happens when everything you’ve built—your audience, reach, and marketing—vanishes overnight?
In this powerful solo episode, Tom Krol opens up about a real-time challenge that would have ended most businesses: losing access to his entire Facebook account after 11+ years. But instead of crumbling, Tom pivots fast and shows you what it means to be a professional entrepreneur.
If you ever relied too heavily on one platform or strategy, this episode will shake you up, ground you, and help you build a resilient business.
You'll Learn How To:
Respond to setbacks with power and speed
Diversify your lead gen beyond one platform
Make fast decisions under pressure
Implement the “Progress, Not Perfection” mindset in chaos
Rebuild better with real gratitude and long-term thinking
What You'll Learn in This Episode:
(02:20) Tom’s entire Facebook account disappears after 11 years
(03:40) Why this is good news—and a lesson in resilience
(04:02) The power of your network in a crisis
(05:13) The move to Instagram and LinkedIn (and how he does it)
(10:36) What the life of an entrepreneur is
(13:19) Perspective: Your setbacks are opportunities to be better
(14:09) The game of entrepreneurship is money management
(15:42) Profit First principles to weather any storm
(17:36) Contagious enthusiasm: Why joy and grit win every time
Who This Episode is For:
Coaches who feel too dependent on a single platform
Entrepreneurs who want to build real resilience
Creators or marketers going through a major pivot
Anyone who feels like they just lost it all
Why You Should Listen:
This is a real story, not a highlight reel. If you want to know what separates amateurs from pros—it is this. The ability to adapt, stay calm, and rebuild smarter. Learn what Tom did and how you can turn setbacks into momentum.