Coaches on a Mission – Détails, épisodes et analyse

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

In this episode of Coaches on a Mission, host Dallas Travers reflects on the importance of making aligned choices in business, shares three key reasons behind the podcast’s conclusion, and offers invaluable insights for values-driven coaches. She also highlights the next steps for listeners to continue benefiting from the rich content and resources available through the podcast's archives and the Hive community.

Key Topics & Timestamps:

[00:08] Introduction and welcome

[01:02] Dallas introduces the episode's theme and explains the decision to end the podcast

[02:06] Overview of the Pod Squad and its benefits[

[03:07] Reason 1: The importance of a coaching container vs. free content

[05:19] Reason 2: Redirecting energy towards marketing the show

[08:21] The three-step process for goal-oriented action in your business

[10:37] Invite to join the Invitation Olympics inside the Hive

[11:39] Reason 3: Honoring the goal of accessibility and the podcast's achievements

[12:37] Invitation to reflect on and celebrate your own business accomplishments

[13:35] Thank you messages to the production team and Hive members

[14:33] Closing remarks and ways to stay connected with Dallas

Key Takeaways:

1. The Necessity of a Coaching Container: Free content, while valuable, cannot replace the need for a structured coaching environment that provides personalized guidance, accountability, and a supportive community.

2. Prioritizing Marketing Efforts: It's essential to balance production with promotion. Redirecting energy towards marketing can amplify reach and impact, helping to achieve long-term goals.

3. Goal-Oriented Actions: Consistently taking direct actions aligned with your immediate business goals is crucial. Use a three-step process to ensure your efforts are effectively driving you towards your objectives.

4. Celebrate Achievements: Acknowledge and honor your accomplishments. Reflecting on past successes can build a strong foundation for future growth.

5. Continued Learning and Support: Even though new episodes are ending, the wealth of existing episodes, resources, and the supportive community within the Hive offer ongoing opportunities for growth and connection.

Join the Pod Squad for more resources: dallastravers.com/squad 

CONNECT WITH ME:

INSTAGRAM: @dallastravers

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1.  Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.
    
2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.
    
3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

My guest today is Matt Winters who recently changed his niche away from helping gay men go from feeling stuck and lonely to having the authentic connections they want in all areas of life. Now, Matt plans to leverage a career full of experience to help leaders relate to people as humans instead of as simply resources. Matt came to the conversation feeling conflicted and murky and he felt stuck. The two of us started by just questioning the idea that if you are indeed values driven, every aspect of your work must be filled to the brim with purpose. From there, we just explored Matt’s new niche and addressed each fear he had around it. Then, we wrapped things up by identifying three clear steps Matt can take to complete some marketing research and start bringing in new clients. Matt showed up with so much authenticity and care throughout the episode. You’ll hear it right away. And as coaches, there’s nothing better than working with an open hearted, truly coachable client, which was 100% Matt. By the end of our conversation, I think we both felt grounded and clear about how purpose and meaning show up everywhere when you are a person who cares about purpose and meaning.

Key Takeaways:

• Alignment over Palatability
• Refine Your Deep Niche
• Target Ready Clients
• Embrace Fluidity
• Practice Self-Compassion
  

Key Topics & Timestamps

[03:00] Matt's desire for clarity
[03:57] His guilt and feelings regarding the niche change
[04:41] Matt's challenges
[06:03] Aligning purpose with work
[08:15] Matt's past experiences and expectations
[11:00] Distinction between narrow and deep niches
[12:52] Refining Matt's deep niche.
[14:48] Communicating authentically without worrying about palatability
[16:00] Awareness ladder & potential clients
[19:22] Targeting the right audience for referral marketing
[20:17] Ideal client profile and how to identify them
[23:33] Value of engaging with individuals who may not be ready clients
[25:02] A “Getting Started Action Plan”
[25:48] Integrating market research into Matt's Client Surge process
[28:17] The power of mindset
[34:57] Next steps for Matt

Connect with Matt:
WEBSITE: www.mattwinterscoaching.com
LINKEDIN: linkedin.com/in/mattwinters1

 Happy October — This is the time of year where I know for me and so many other coaches start to dream, plan, and prepare for the year to come.

So to help you make next year a breakthrough year in your business I've cooked up 5 bonus episodes that we will drop each day this week!

And today is all about how to know you are solving the right problems in your business

We are rolling out these special episodes for 2 reasons:

1. To help you think differently about your business than you have in the past.

2. To help you decide if The Hive is the program to help you accomplish those goals and apply those strategies — and really make 2023 a different year for yourself.

So at the time of recording this episode we have exactly twenty spots available inside the hive before we close enrollment for the year.

We limit our enrollment because we really strive to deliver the gold standard when it comes to client success inside of the program. We're very high touch and intentional so we will close the doors for the year once we hit our enrollment goal.

So the way that I see it is if you've been at all curious about The Hive or it's been on your list... now is the time to begin your enrollment process. You can apply now at http://dallastravers.com/apply 

Today's episode is all about how to solve the right problems in your biz.

Do you ever feel like everyone around you knows something you don't? Maybe like you're missing something- because you're doing all of the right things and still feel like you're just throwing spaghetti against the wall half of the time.

This is really common for values driven coaches. One reason being that we care a lot about our business and really want to help people.

And because we want that so badly, we're willing to put in the hard work. But it's that willingness to put in the hard work that can create chaos in our business and cause us to value action more than strategy.

So in this episode, I will walk you through how to tell if you're actually solving the right problem. Then, how to measure those decisions in a values driven way. And lastly, walk you through the system I live by and walk all of our Hive Members through: The Ripple Effect System. 

If you're ready to stop throwing spaghetti at the wall and truly set your business up for success this coming year...grab a pen and paper and tune in!

TIMESTAMPS:

00:06:27 - Dallas shares a story about sharing the wrong problem in your business

00:09:00 - How our initial instinct is to solve a peripheral problem, but doesn’t move the needle in our business

00:10:40 - The layers inside of the Ripple Effect System

00:15:00 - Dallas shares a mistake she made in her business and what you can learn from it

00:19:00 - Questions to ask yourself so you solve the right problems

00:23:00 - How the Ripple Effect System is actually FAST

00:25:00 - Dallas summarizes and shares about the limited spots remaining in the Hive for 2022

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply 

Today, we’re going to talk about visibility… which is a priority and an obstacle for a lot of the coaches I meet when they join the Hive.

You know you need to put yourself out there in order to attract clients.  Yet putting yourself out there can feel scary. 

So perfectionism steps in…

…Or imposter syndrome…

…Or the countless distractions that keep us all playing small. 

Well, my guest today has a solution for you.  Her name is Adela Hussain who is the founder of Starts Ups & Co and is a master at helping you pitch your business to people that don’t know you…yet.

Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching!

Her Pitch to Press programme and PR Hero School have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales. 

Throughout our interview, Adela offers up some super helpful visibility strategies during this talk to help you attract attention from the media.  

Her tips for a stand out podcast pitch are fantastic, so be sure to stick around til the end of the episode. 

But on the way there, you’ll also learn:

1. Why visility really matters for your business. 

2. How to build up the confidence to put yourself out there. 

3. Big mistakes to avoid when you pitch yourself. 

If visibility is on your to-do list, grab a pen and get ready to take some notes because this interview is jam packed with goodness. 

Okay… with that here’s Adela Hussain

TIMESTAMPS:

00:03:16 - How Adela defines authenticity

00:07:00 - How your WHY can inform the how/who you pitch yourself to

00:010:00 - How a coach can cultivate more confidence and fortitude to pitch themselves 

00:14:00 - The distinction between “pitching” and telling your story

00:19:00 - A few common mistakes coaches make when it comes to visibility 

00:26:00 - Adela shares her “golden nugget” to telling your story in an authentic way

CONNECT WITH ADELA:

ADELA'S MEDIA MENTORSHIP: https://www.itsyourspotlight.com/pitch-to-press

INSTAGRAM: https://www.instagram.com/startupsandco/

FACEBOOK GROUP: https://www.facebook.com/groups/prhero

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz 

As coaches, we’ve all had those moments where we’ve held ourselves back.  Whether it’s fear, perfectionism, distraction, or overwhelm… as humans, we’ve all been there. 

It’s painful, especially when we know we’re doing it, yet we just can’t seem to break free from our sabotaging behaviors. 

This episode is one of my favorites because we tackle self-sabotage head on. 

Now, this episode originally aired what feels like a lifetime ago… and I’m bringing it forward today for 3 reasons

First, and most importantly, our guest…  when we recorded this episode she was totally stuck around visibility. 

Randi Corlin Roberts left her extremely successful corporate career to become a coach.  

Randi had a massively successful track record, yet she held herself back from putting her coaching business out there. 

Yes, she had private clients, but Randi wanted more… 

Since this recording, Randi is so different. 

She has a podcast now, she goes live, she’s launched power groups… she is a visibility machine! 

So, I hope you feel inspired as you listen back and hear where she was at not long ago. 

Reason #2:  We updated our coaching super power quiz and I want you to get your hands on the updated toolkits!  This episode is one of the resources we recommend for those coaches who score limitless potential, connection, or magnetism.  

Let’s find out if that’s you - go take the quiz now at dallastravers.com/quiz

The 3rd reason this episode matters is really just because as values driven coaches, we all have days where things feel hard and we wish we didn't have to be so visible.  

As risky as it feels to put yourself out there, holding back is much more painful. So, I hope this episode inspires you in some way. 

Okay… let’s get into it…

TIMESTAMPS:

00:03:00 - Randi and Dallas set the table around the coaching topic for this episode

00:07:00 - Randi allows the part of herself that is holding her back to speak

00:11:00 - Dallas shares how change actually impacts your nervous system

00:15:00 - The pieces in Randi’s heart and head that are holding her back

00:17:00 - Dallas asks Randi “What is the self image of the person who can follow through on visibility actions?”

00:25:00 - Dallas digs into what it looks like to find pleasure in making mistakes

00:30:00 - Together, they put together a plan to cultivate the self image qualities of someone who follows through

00:39:00 - Randi’s takeaways and action steps

CONNECT WITH RANDI:

WEBSITE: corlinrobertscoaching.com 

PODCAST: https://spoti.fi/3MIYrCN

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz 

Do you ever feel like people love the work you do, yet nobody wants to pay you for it? 

That was the case for today’s guest, Jill Valdez. Jill loves helping small business owners bring out the best in their teams to optimize performance and productivity.  

In fact, Jill loves helping people so much that she’s always giving her services away for free. 

So, Jill needed some concrete tools to move out of the ‘free help zone’ and into the hired consultant zone. 

Our conversation was so much fun because by adding just a few tweaks to her discovery session process, we set Jill up to turn her fans into paying clients. 

But before we dive in, here’s one last reminder to go and take the super power quiz at http://dallastravers.com/quiz . 

We’ve curated these bespoke podcast playlists designed to meet you exactly where you’re at in your business and help you get to the next level. But we need to identify where you’re at first. The superpower quiz will help you do that. So set aside 45 seconds to take the quiz now at http://dallastravers.com/quiz 

And with that.. Here’s Jill. 

TIMESTAMPS:

00:02:20 - Jill shares how she is constantly helping people but never actually sells her coaching to them

00:06:00 - How Jill “beats around the bush” instead of just making the offer

00:08:00 - I share a story about my early business days when I assumed the yes

00:10:00 - We talk through a way to prepare potential clients for Jill to make the offer before they even get on a sales call with her

00:14:00 - Specific language that Jill can use on sales call to prepare potential clients for the offer

00:19:00 - How Jill can approach “selling” on calls without feeling salesy 

00:22:00 - Why and when you have to stop talking during sales call 

00:25:00 - Jill shares her next steps and takeaway

CONNECT WITH JILL:

WEBSITE: www.linkconsulting.info

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz 

Today's episode is the second in a special 4 part series where I’ve chosen some of my favorite, most impactful episodes to highlight.  

We’ve put this series together because let’s face it… 125 episodes is no small feat and, especially if you’re new around here… some of these conversations are too valuable NOT to share with you again. 

We also want to highlight some of the episodes included in our freshly minted and fully updated quiz results from the Super Power Quiz.  If you haven’t taken the quiz before or you just want a refresher, check it out now at dallastravers.com/quiz. 

Okay and now for today’s episode.

My guest is Laser Sidney who is a very talented musician who created and produced a wonderful musical last year called Teaching a Robot to Love.

He is also good at helping musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter, Patreon, and crowdfunding campaigns. 

And I’m gonna be honest with you, Laser doesn’t like selling. He’s also not that into a lot of the “coachy” strategies out there.

Yet, Laser wants to expand his reach in order to help more musicians make art without waiting for permission.  

Now, there’s the rub… how do you build a bigger business without selling?  How do you build a list without a lead magnet?  

Laser and I prove it’s actually possible during today’s episode. Because when you let go of marketing yourself and instead focus on marketing your stance, the tactics and strategies don’t feel gross because you’ve made them your own. 

Laser and I cover a lot during today’s episode that I know will be valuable for you.

Let me share my biggest takeaways: 

 1. Do your goals belong to you or are they just the thing you think you’re supposed to do next? 

 2. What do you stand for?  In other words, what are the core transformations or benefits behind your work? The reason you do what you do?

 3. How can you use an area in your life where things feel easy, as a template for action in the areas that feel hard?  

Those are 3 key questions we tackled during what is surely one of my all time favorite episodes.  I hope you’ll consider your own answer to these questions as you listen along. 

With that, please enjoy the show.

TIMESTAMPS:

00:03:02 - Laser introduces himself and where his business was at during the time of the recording

00:06:00 - Determining if Laser’s goal is actually his or just what he thinks he goals should be

00:11:30 - We address the part of Laser that feels gross about selling a coaching program to musicians

00:14:00 - I walk Laser through my approach to “sales”

00:20:00 - We talk through “how” Laser can market his program in a way that feels authentic and not “salesy”

00:22:00 - We put together Laser’s list building and lead magnet plan

00:26:00 - We dig into why lead magnet swaps feel “icky” to Laser so that we can tailor it to feel aligned in his business

00:32:00 - How to grow your list when you are guest teaching

00:33:30 - We break down the step by step actions for Laser up to this point

00:35:00 - Why it’s ok if your business doesn’t grow rapidly

00:39:00 - How Laser will know if the strategies he decides to “throw away”, are thrown away for the right reasons

00:44:15 - Laser’s takeaways and next steps

CONNECT WITH LASER:

INSTAGRAM: https://www.instagram.com/laserislaser/

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz 

Today’s episode is the first in a special series we will roll out this month. 

Now that we are 125 episodes in and our audience has grown significantly, I wanted to revisit some of my favorite early episodes because they’re just so jam-packed with value and I’m willing to bet you haven’t had the chance to hear them yet. 

So, for the next 4 weeks, we’re going to feature some updated episodes designed to help you in four key areas: 

—List building

—Client Attraction

—Sales

—Confidence

Each episode you hear is also featured in our updated toolkits you receive when you take the Super Power Quiz. So, if it’s been awhile since you took the quiz or you haven’t taken it yet, press pause and visit dallastravers.com/quiz.  

OKay… and now for the first in this special series…

We’re going to focus on list building because 65% of the coaches who join The Hive tell me that they want to build their list so they can expand beyond just offering 1:1 coaching.

That’s why I invited Brian Patacca to the show. I’ve had the privilege of mentoring Brian over the last few years and he’s just one of those people who elevates the energy no matter what room he’s in.  

So, when Brian first decided to expand beyond 1:1 and make courses the center of his business, he knew he needed to build his list.  

And can you believe that he added more than 3000 new email subscribers in just 90 days? 

No, he didn’t rely on paid ads. Instead, he relied on partnerships.  

So, if you know you need to build your list in order to sell courses or group programs, grab a pen and notepad because Brian and I will take you behind the scenes of the exact process he followed to build his list through referral marketing. 

TIMESTAMPS:

00:06:00 - The mindset shift that helped Brian build his list

00:08:45 - An overview of lead magnet cross promotion

00:10:00 - The results that Brian has seen over a 90 day period 

00:15:30 - How to determine the lead magnet you should offer

00:16:45 - How to find promo partners, craft an invite letter, fielding responses 

00:26:00 - What to do when it actually comes time to cross promote

00:28:30 - Overview of the entire process

00:32:00 - What you should know before you implement this habit

00:34:00 - How to balance promo partnerships so that you and your audience don’t feel like you’re always promoting

CONNECT WITH BRIAN:

INSTAGRAM: https://www.instagram.com/briansaysthat/

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

What are you known for?  

When it comes to your work as a coach, how would your audience complete this sentence? 

Oh… I know them… they’re the __________________ coach.  

That blank… is really important.  And if your marketing is at all confusing, you’ll get a different answer to that exercise from every person you ask. 

Especially if you have a wide range of expertise.  

And, if your audience is confused about what it is you do… they’re going to be confused about whether or not to hire you. 

But there’s good news here. And don’t worry… I’m not about to tell you to niche down to only serve millennial college grads who work in advertising and want a new career… or women in their sixties coming out of a divorce who want to lose 20 or more pounds. 

That may be your target audience, but it’s not your niche and it won’t be what you’re known for. 

What you’re known for is your process. Your signature system. Your unique method.  

And when you can communicate your unique method in your marketing, people get it. 

Plus, you don’t feel boxed in or like a broken record talking about the same thing over and over again in your marketing. 

That’s what Emily Taradash learned in today’s episode. You see, Emily loves to help people in a variety of ways. Whether it’s relationships, confidence, or career, Emily is your coach.  

But this variety created confusion for her audience and I worried that folks would assume Emily was just confused. 

Which is the opposite of what was really going on for her. 

So, she and I let go of the shallow approach to niche and messaging and instead clarified her unique process. Which applies to relationships, confidence and career.  

And it’s that process that Emily can be known for.  Which gives her freedom to share a wide variety of expertise but link them all back to her clear process. 

And just like that… people understand. 

So… if the idea of niching ever leaves you feeling limited or you worry that your marketing might actually confuse folks… get ready to take some notes because this conversation is just what the doctor ordered. 

Let’s get into it.

TIMESTAMPS:

00:08:00 - Emily’s niche journey and where she’s at now

00:012:00 - What Emily needs to change (and doesn’t) now that her niche is different

00:17:00 - How Emily’s messaging may need to change so that it doesn’t cause confusion for her audience

00:27:00 - How to find the “through-line” in your different offers

00:36:00 - Brainstorming an idea for Emily’s to create an ongoing community or membership program 

00:44:00 - The structure to set up Emily’s power group

00:45:00 - Emily’s next steps and action items

CONNECT WITH EMILY:

INSTAGRAM: https://www.instagram.com/emilytaradashcoaching/

FACEBOOK: https://www.facebook.com/emilytaradash.coaching

CONNECT WITH ME:

INSTAGRAM:  http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/