ClearBrand Marketing Podcast – Détails, épisodes et analyse

Co-Founder and CEO of Digital Reach, Andrew Seidman, joins Alexander to discuss what it really takes to design and execute a successful go-to-market plan.

Andrew dives into his four-pillar framework for branding, content, RevOps (data), and pipeline growth to lay out how each pillar works together to generate leads and sales.

Andrew also shares his insights on:

✅ Building trust with new audiences
✅ Making the most of your budget
✅ How AI is changing the way companies operate

If you’re looking for practical steps to improve your marketing strategy, here's how to put the right systems in place so you can grow your business fast.

Learn more about Andrew and Digital Reach here:
https://digitalreachagency.com/

Timestamps
0:00 Introduction
4:20 Going To Market
9:46 Data In Marketing
12:51 Tracking
16:10 Attribution
21:56 AI In Marketing
29:38 Building A Pipeline
36:25 Budget
42:37 Managing Pipelines
58:05 Trust In Business
1:06:06 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Building a StoryBrand 2.0 is out... but is it actually an improvement?

In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework.

You’ll learn:

⚖️ The biggest differences between 1.0 and 2.0
⏳ The one part of 2.0 that is actually worth your time
🧩 What's missing from the StoryBrand approach
🚫 How to avoid the #1 mistake that kills conversions

Grab the FREE ClearBrand Website Blueprint PDF here: https://clearbrand.com/resources/website-blueprint/

Timestamps
00:00 Intro
04:41 StoryBrand 1.0 Vs. 2.0
11:30 The Character Section
13:00 The Problem Section
17:07 The Guide Section
25:35 The Plan Section
26:45 The Call To Action Section
27:55 The Failure & Success Sections
28:49 Problems With The Framework
34:24 StoryBrand Website Breakdown
45:32 Executing A Marketing Campaign
49:21 Teaching Vs. Implementation
51:46 Getting Traffic & Referrals
56:18 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Stephanie Everett, Chief Growth Officer and Business Coach at Lawyerist, shares the 6 principles she teaches businesses to grow in a healthy and sustainable way.

She covers topics ranging from the mindset of the owner, to how to set a clear vision and hire a stellar team, plus why she hates hourly billing and what you should do instead.

Learn more about her companies here: lawyerist.com and affinityconsulting.com

Timestamps
00:00 Highlight and Intro
01:51 Stephanie Everett's Journey to Lawyerist
04:58 Transitioning to Ownership and Leadership
09:41 Merging Companies
16:53 Coaching at Scale: A New Approach
23:32 Building a Healthy Owner Mindset
33:36 Defining a Clear Vision for Your Business
44:32 The Importance of Team Values
50:46 How To Find Great Employees
54:32 Attracting and Retaining Ideal Clients
1:05:17 How To Get Off Hourly Billing
1:09:47 Implementing The Right Systems and Technology
1:19:10 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of systematizing processes in the construction industry to improve efficiency and reduce waste.

Learn more about Dunn & Stone Builders here: https://www.dunnandstonebuilders.com/

Timestamps
00:00 Introduction and Background
03:08 Implementing Supply Chain Management Strategies
07:59 Buying the Business
19:03 Navigating the Challenges of COVID-19
26:20 Dealing with Rising Construction Costs
29:27 Honoring Contracts, Even When It's Hard
37:44 The Mindset of a Business Owner
44:26 Taking Care of Employees and Building Trust
50:59 Transitioning from Survival Mode to Growth Mode
53:17 Buying Out a Co-Owner
55:02 Using Story to Build Better Processes
58:55 Creating a Positive Work Environment
01:03:59 Systematizing Processes for Efficiency
01:07:24 Putting Customers First

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks.

We discuss trademarks, branding, and what a trademark does and doesn't protect.

Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/

Timestamps
00:00 Introductions
1:35 Trademarks And Branding
7:04 Trademark Protection And Enforcement
10:48 The Risks Of Choosing A Bad Trademark
16:18 Could Elon Musk Register A Trademark For X?
19:19 The Jack Daniels Case
23:35 Trademarks, Free Speech, And Parodies
30:35 Trademarks And Business Value
38:49 The Process Of Trademark Registration
46:45 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have.

Learn more about ConvertAVisit and sign up for a free trial here: https://www.convertavisit.com/

Timestamps
00:00 Introduction
02:04 Selling Is Not Telling... Selling Is Helping
04:45 A Marriage Story: Sales And Marketing
06:05 Markets Vs. Sales: Understand Your Customers
08:14 What's Your Customer's Pain?
11:19 The 333 Rule
17:10 ROI Recapture
22:30 Dark Social
25:57 The 4 C's
38:04 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Full post here: https://bit.ly/3YNJEf8

Tired of pouring your heart and soul into a podcast that doesn't seem to gain traction?

Having a quirky host and interesting conversations are great starting points. But there's more to the recipe for long-term success.

In this interview, Alex Sanfilippo, founder of PodMatch, shares the keys to starting and growing a successful podcast. You'll understand...

• How to form relationships with other hosts (and leverage them for new opportunities)
• How to gain momentum and attract niche audiences with laser-focused content
• How to stay organized, systematize the recording process, and publish new episodes fast

Attract more listeners and podcast smarter, not harder, with these top tips for efficiency and success.

Check out Alex's tools for podcasters here: https://podpros.com/win

Chapters:

0:00 - Intro
4:30 - Networking In Podcasting
7:36 - Why Podcast?
10:25 - Importance Of Organization
12:45 - Who Are Business Podcasts For?
16:54 - The Importance Of Commitment
22:05 - Is Your Podcast Growing?
23:27 - Setting (And Keeping) Commitments
31:04 - The Podcasting Industry
35:03 - The Future Of Podcasting
38:45 - Taking The Digital Landscape

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Full post here: https://bit.ly/3mePlFE

Struggling to keep up with the fast-changing marketing landscape?

Agile marketing creates space for the flexibility you need to adapt and thrive in competitive industries.

Join Andrew Burrows as he shares insights on the future of marketing and the benefits of agile approaches. After this podcast episode, you'll understand:

• What agile marketing is and why it’s right for your business
• What agile marketing systems look like in practice (and why they’re so useful)
• Why agile marketers are more prepared for future success than marketers using other methods

Listen now to discover how agile marketing increases flexibility, speed, and effectiveness to get you better marketing results.

Connect with Andrew Burrows on LinkedIn today: https://www.linkedin.com/in/andrewjburrows/

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Full post here: https://bit.ly/41f9efH

Writing not resonating with your audience?

Discover incredible tips for copy that sells and start connecting with customers on a deeper level.

In this podcast episode, gain invaluable insight from conversion expert Talia Wolf about how to use emotions in your marketing copy effectively. You'll learn:

• How to identify audience pain points and use them to create language for copy that really converts
• How to use emotion to sell to your audience (without being manipulative or sounding like a door-to-door salesman)
• Strategies for testing which copy connects with your audience the best

Emotional copy helps you form deep, memorable connections that engage with readers on a personal level. Understanding your audience's needs and emotions is key to writing copy that converts.

Chapters:

0:00 - Intro
6:30 - The Value Of Testing
10:00 - The Relationship Between Emotion & Data
13:21 - Avoiding Deception In Copy
15:40 - How To Create A Call To Action
21:15 - How To Leverage Relationships Through Copy (For More Conversions)
25:00 - Connecting With Analytical Minds Through Emotion
27:50 - The Future Of Emotional Copywriting
31:20 - How To Optimize Copy
39:15 - The Writing & Conversion Process
51:55 - Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Full post here: https://bit.ly/3I9FTf9

You’re putting out great content week after week, so why has your podcast stopped growing?

It’s because producing quality content is only part of the recipe for success.

The biggest podcasters know that how you promote your show is just as important as what’s in each episode.

Transform your podcast game and learn a proven formula for success in this interview with Adrian Moreno. You’ll understand…

• How to pitch yourself effectively and get more appearances on other podcasts
• How to determine which guests will help you grow your own show the most
• How to use your podcast to build business relationships that attract new opportunities

Discover the missing ingredient to success in today’s episode and maximize your podcast growth with the complete recipe for success.

Join Adrian's mailing list here: http://www.thepowerpitch.co/guide

Chapters:

0:00 - Intro
14:20 - Who Should Be Podcasting?
19:38 - How Do You Choose A Podcast To Target?
26:10 - What Do You Get From Podcasts?
35:30 - How To Pitch Podcasts & Shows
38:00 - Tips For Getting On Other Podcasts
45:40 - Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/