Child Care Rockstar Radio – Détails, épisodes et analyse

@iamkrismurray

Grow Your Center

Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal

LineLeader

The Power of Being A Book Author with Mike Capuzzi

Saison 1 · Épisode 113

jeudi 11 novembre 2021 • Durée 39:27

Today's episode will get you all "shook" up! It is all about the power of becoming a published author. Becoming an author is one of the three things that has changed my life the most. I wrote my first book, The Ultimate Childcare Marketing Guide, in 2012 and it has opened so many doors and propelled my career in numerous ways. My guest today, Mike Capuzzi, is a seasoned business owner turned author turned expert marketing strategist. He specializes in helping people of all industries around the world write books, particularly his trademark "shooks." We talk all about creating the content, marketing your book, and leveraging your expertise. Even if you don't want to become an author, this episode is full of useful tips for direct response marketing vs. branded marketing, selling by helping, becoming an elevated influencer in your industry, and other tools to get your name and business out there.

Key Takeaways:

[:52] How books changed Kris's life and the books she has available.

[13:14] More about Mike and his role in the child care industry.

[14:43] What exactly is a direct response ad?

[17:20] What is a "shook" and how does it help Main Street Businesses?

[21:12] What other industries has Mike helped with creating a shook?

[22:57] More on the POWER of books.

[25:07] Discussing the Choosing a Child Care Center shook.

[28:06] What are some of the main ways our clients are using this shook?

[30:39] What about claiming authorship of a marketing tool that you didn't necessarily write cover-to-cover?

[34:18] Mike's program is so fast and simple that you can get published within weeks.

Quotes:

"It is designed to elicit a response." — Mike
"A key differentiator with direct response marketing is that it's measurable. And if it's measurable, the good news is you can adjust when needed." — Mike
"If people are engaging with your advertising or marketing, by default they're going to want more from you. They want information, they want the next step, and if you don't make that offer for them to get that next thing, then shame on you!" — Mike
"A 'shook' is designed to be read in about an hour so it gives the reader the opportunity to finish it and then hopefully take that next step." — Mike
"One of the things that these prospective clients are looking for or want is peace of mind. And in my opinion, a properly designed book, a properly written book, can really go a long way to creating that peace of mind, creating that trust, bringing down the stress level, and really positioning the person whose name is on the cover as the authority." — Mike
"The power of books is real!" — Kris
"It's like a calling card that opens doors but it's way better than just a business card. It's an actual book that has value and people will want to work with you just by the fact that you've got your name on the cover of a book." — Kris
"If someone's listening to this, honestly, they could have their paperback copies in their center within a month of listening to this. It's that fast." — Mike

Mentioned in This Episode:

The Ultimate Childcare Marketing Guide

The 77 Best Strategies to Grow Your Early Childcare Program - FREE!

Rock Star Stories: Success Secrets of Preschool Leaders Around the Globe, by Kris Murray

Child Care Millionaire

Mike Capuzzi

Find this exclusive offer HERE from Mike Capuzzi to create your shook today!

Creating a Win Out of the Great Resignation

Saison 1 · Épisode 112

jeudi 21 octobre 2021 • Durée 31:20

The Child Care Success Summit in Las Vegas just wrapped up, and there was so much love, support, and fun! On this week's solo episode, Kris shares three takeaways from the Summit, from leaders and keynote speakers Marshall Goldsmith, Stedman Graham, and Andre Norman. Kris also discusses The Great Resignation, along with just how many people in almost every industry are leaving to find different work, and what we can learn from it when it comes to new ways of staffing to bring in and keep the right staff. Kris talks about things you can do to inspire your staff, how to really listen when they give you feedback on how to be better, and why you should dare to be dangerous.

Key Takeaways:

[2:51] The Great Resignation is a term reflective of the record number of people quitting their jobs and looking for something different. The pandemic resulted in many employees looking at what they value, and shifting their work to find something more meaningful, possibly with more benefits, better wages, or more freedom.

[3:03] Kris shares shocking statistics regarding how many people have left the workforce since the COVID pandemic began, which industries were the hardest hit from it, and what the top reasons were behind those people leaving their positions.

[6:11] Kris explains the mindset shift that workers are having across all industries as a result of the pandemic.

[6:43] Kris shares a feel-good reason why those working in the early child care industry are so unique.

[12:06] Kris provides a few questions for us to reflect on in the upcoming weeks as we continue to look for A-player talent to join our teams and work to keep our current staff happy.

[12:40] Kris shares the three biggest takeaways from the keynote speakers that spoke on stage during this year's Child Care Success Summit; one from Marshall Goldsmith, one from Stedman Graham, and one from Andre Norman.

[20:01] Kris shoutouts and congratulates this year's Child Care Rockstar that was awarded the prestigious honor on stage earlier this month in Las Vegas in front of the Summit audience.

Quotes:

"What's happened as a result of the pandemic is human beings are looking at their lives intensively and wanting to shift their life into a different opportunity, a different vibe, a different energy." — Kris
"We have the ability to impact little lives and little humans. We have meaningfulness and making a difference built into what we do." — Kris
"Dare to become dangerous." — Stedman

Sponsored By:

PB&J TV — Don't forget to mention Kris Murray for a special offer!

Mentioned in This Episode:

Feeling Alive In Your Work With Vernon Mason

Saison 1 · Épisode 111

jeudi 30 septembre 2021 • Durée 58:52

Kris welcomes back Vernon Mason to the show. Not only is he the first guest to return three times, but he is also a highly sought-after influential speaker and the Senior VP of Growth and Professional Development at the Nest Schools. Vernon and Kris discuss the importance of advocacy at a local and national level, building community, and the most important subject in child care right now — the staffing crisis. Vernon gives practical ways to attract and hire key talent that will stay, including benefits, building relationships, the right type of marketing, and an improved pay structure.

Key Takeaways:

[9:04] Vernon holds the record for being the first guest to appear three times on the podcast

[10:01] Kris and Vernon go back into the vault for the 2021 Summit, and look ahead to what is next.

[11:55] You can not talk about the child care world today without talking about the staffing crisis we are currently under. That is trumping everything. Also, owners are in denial about this, and the work that it takes to get the staffing crisis under control.

[13:14] There is not an industry Vernon knows of that works any harder than the child care industry, yet few industries have the liabilities and staffing crises that early education does.

[14:22] Vernon shares the imperative double-sided reason for child care owners to get their staffing issues under control.

[15:49] Vernon and Kris discuss their thoughts on President Biden's plan for universal preschool and well-funded child care.

[21:09] Vernon and Kris discuss why advocacy in the ECE industry is so important at local, regional, and state levels.

[26:05] Vernon and his team currently operate 29 schools, with four more on the way.

[33:12] Vernon shares some practical ways for leaders to be visible on social media and helping out with the community.

[40:26] Vernon shares the importance of targeting to the right type of new employees that you are looking.

[47:01] Vernon shares why you must take care of your directors in order to have a successful child care business.

[47:16] Vernon and Kris reveal how long the training process of new hires should truly be.

Quotes:

[11:55] You cannot talk about the child care world today without talking about the staffing crisis we are currently under. That is trumping everything. — Vernon
[13:14] There is not an industry I know of that works any harder than the child care industry. — Vernon
[35:06] One of the things you can do that won't cost you a dime is being involved. As an owner, you need to support your leaders. — Vernon
[47:01] Take care of your directors. They are taking care of your business. — Vernon

Sponsored By:

PB&J TV — Don't forget to mention Kris Murray for a special offer!

Mentioned in This Episode:

VernonDirectorsLeadership@gmail.com

Why Different Is Better Than Good with Mike Michalowicz

Saison 1 · Épisode 110

jeudi 9 septembre 2021 • Durée 31:10

Author and speaker Mike Michalowicz brings his wisdom and expertise to the podcast this week. Mike talks with Kris about his bestseller, Profit First, and his latest book, Get Different, created to inspire small business owners to get out of the sea of sameness and stand out. He and Kris talk about why being different is the first way to garner success, how we can be less fearful about being authentic, and Mike explains the passion behind his mission to eradicate entrepreneurial poverty.

Key Takeaways:

[8:45] Mike shares the setbacks that he has had throughout his career that have actually ended up acting as the setups to his success, and how he took the lessons he learned during those setbacks to create content that can help entrepreneurs learn to be permanently profitable.

[11:04] It's almost impossible to change ourselves but it's very possible to channel ourselves.

[13:39] Mike shares the most common mistakes that he sees small business owners fall prey to.

[14:50] When something different is present, we pay attention to it. Garnering attention is the first step to garnering business.

[16:22] Mike describes what he believes is the "ultimate act of kindness" as a small business owner/entrepreneur.

[17:05] Mike explains how the way we we treat our customers and do business is the best example of our marketing and the way we build trust with prospects.

[20:23] Mike shares some examples of businesses he has worked with that have gone from boring and basic to standing out.

[23:40] Standing out can be scary, but when we believe that what we offer can help people, it is our responsibility to get the word out.

Quotes:

"It's almost impossible to change ourselves, but it's very possible to channel ourselves." — Mike
"I believe marketing now is the ultimate act of kindness." — Mike
"That's the beautiful thing about being different, is it usually costs very little." — Mike

Sponsored By:

PB&J TV — Don't forget to mention Kris Murray for a special offer!

Mentioned in This Episode:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, by Mike Michalowicz

Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz

Keeping It Real: Why We Struggle With Being Good Leaders Featuring Shelley Smith

Saison 1 · Épisode 109

jeudi 19 août 2021 • Durée 55:04

In this incredibly powerful episode, Kris sits down with Shelley Smith, Culture Curator, Author, Speaker, and Consultant. Shelley has a passion for making the lives of others easier and less stressful and has created a world of incredible tools that serve as absolute game-changers. She talks about why culture matters and how to hire the right person and set them up for success, and shares some incredible stats around employee retention from some of her clients. Shelley and Kris talk about the return on investment that occurs when everyone is on board with the same mission and values, and the different tools she chooses to measure success and take action upon those results that really move the needle.

Key Takeaways:

[7:22] Shelley describes herself as a generalist with an eye for holistic culture and profitability. She shares the aspects of her work that she is passionate about.
[9:26] Shelley shares a bit about her background and what led to a having a career in business and education.
[19:59] Shelley shares some of the main issues she sees child care business owners struggling with.
[21:33] Shelley shares how a predictive index help us get smart about our process and measure effectiveness.
[24:24] Shelley shares what should be included in our assessments so they are not only accurate but legal and fair.
[29:40] Shelley shares what it means for a group of coworkers to be happy in today's world.
[32:33] Kris shares what tasks she has currently partnered with Shelley on to help her complete it.
[35:42] Shelley shares the most common issue that she has discovered with leaders surveying their team and clients.
[43:32] Shelley reveals the one thing that we lose focus of when we are constantly putting are fires.
[47:00] Shelley shares a new best practice that you can start to help you tackle your to-do list.

Quotes:

"Mastery of anything just takes time." — Kris
"We do not do a good job of rewarding good behavior to our culture and values." — Shelley
"Pick one value for 30 days." — Shelley
"We are so focused on enrollment that we aren't listening to what the teachers need and value." — Shelley

Sponsored By:

PB&J TV — Don't forget to mention Kris Murray for a special offer!

Mentioned in This Episode:

Glassdoor

StrengthsFinder

Shelley Smith

Getting Back To Your Purpose with Love and Confidence with Joy Clore Willis

Saison 1 · Épisode 108

jeudi 29 juillet 2021 • Durée 50:52

Kris welcomes Joy Clore Willis, aka Mama Joy, Director of A Kids Gym in Oviedo, Florida. In between cruising around Alaska and spending time with her children and grandchildren, Joy is the busy mind behind A Kids Gym, where they incorporate activity and play as well as traditional physically-oriented services. Joy talks about the changes that came about when she joined Kris's community, and what she has done to grow her confidence and inspire her staff. Joy also talks about powerful marketing messages that have worked and finding structure during uncertain times.

Key Takeaways:

[10:57] Joy talks about opening A Kids Gym. She combined her background in PE and creative movement to open a special place where kids could come and feel welcome. She loves helping families see the many benefits that go just beyond the physical when kids enroll in the school.

[14:52] Joy opened the gym for physical fitness and within a few months, she had a half-day preschool that ran gym, art, and storytime. That also outgrew itself in a short amount of time, and now they are at an enrollment of 120 kids, with 156 being the perfect number.

[16:23] Fun Fact: Joy is not only a busy businesswoman, she is a mother and a grandmother! As she and her husband RV around Alaska, Joy talks about her past as a baton twirler. You may have even caught her twirling fire at the Polynesian Village at Disney World!

[20:08] Joy shares some of the insights she has learned over the pandemic, and how she and her team rose up during some of the most difficult challenges.

[24:57] How does Joy stay optimistic and keep her head on solid as a leader through the tough times? She credits her coaching with Kris and the community as a big help. Not only did she get the structures for success, but accountability buddies.

[33:46] Start managing your company's core values, and share your why and purpose with staff. This will help you inspire the people already there, and find you new ones that align with the bigger vision.

[35:51] A natural celebrator and cheerleader, Joy elevated her culture with themed days and special time for the staff to fill up their cup.

[40:39] Joy and Kris talk about the top marketing assets that set Kids Gym apart.

[40:53] What is one thing Joy would have done differently in her life if she could?

[44:30] A rockstar to Joy is someone that shows up every day. They love what they do, and they know that it matters.

Quotes:

"I'm looking forward to the biggest reset opportunity that we have."
"A rockstar loves what they do, and they know that it matters."

Sponsored By:

PB&J TV — Don't forget to mention Kris Murray for a special offer!

Mentioned in This Episode:

A Kids Gym | Facebook

Simon Sinek

You Are a Badass: Believe in Yourself with Karina Wyllie

Saison 1 · Épisode 107

jeudi 8 juillet 2021 • Durée 51:00

Today's episode will inspire you to get out there and be the true badass that you are! My guest today, Karina Wyllie, is a motivated self-starter that owns two home daycares in New York, Koala Park Daycare. While an incredibly accomplished entrepreneur, Karina is still committed to being a forever student in the school of leadership. She takes cues from Tony Robbins, Simon Sinek, The Child Care Success Academy, and more, and it trickles down effortlessly to her staff. We talk about how she operates her schools, what her priorities and insights are coming out of COVID-19, the importance of a growth mindset, and some different ways to think about leadership. This is an authentic and raw conversation filled with so many resources to get you to believe in your biggest asset; you!

Key Takeaways:

[7:08] Karina shares why she started out in the ECE industry and s brief history of her two Koala Park Daycare locations.
[11:30] Karina shares the inspiration behind selecting the name "Koala Park" as the name of her daycare.
[16:38] Karina shares some of the insights that she has gained throughout COVID-19.
[21:12] Kris asks Karina how she divides her time between her two locations and her hiring strategies for both of them.
[25:32] Kris asks Karina to share the licensing requirements that she has to meet in order to operate out of homes.
[26:26] Karina shares where she is at in her journey of expanding her business.
[30:32] Karina shares who her leadership role models are and what industry experts she follows.
[38:47] Kris asks Karina to share one thing that she would do different in her ECE journey if she had to do it all over again.
[42:17] Karina shares how she defines a Child Care Rockstar.

Quotes:

"It's all about mindset and really believing that you are a badass!" — Kris
"Behind the scenes, I am a one-woman show." — Karina
"I love being a part of the Academy because obviously, we learn a lot, we get new techniques, ideas, and strategies, and so many things on marketing and advertising, but the best thing… is the community." — Karina
"Learn from others. They will show you the way." — Karina
"I think it's important to every single day bring a little bit of joy into your life. Whatever joy means to you." — Karina
"How do you define a child care rockstar?" — Kris

"Me." — Karina

"I'm a rockstar!" — Karina
"You have to believe in yourself. If you don't believe then you can't get anything done in your life." — Karina
"In order to go for it, in order to try new things, try new strategies, try new business partnerships. You really have to believe in who you are as a person and the value that you can bring to the table." — Karina

Sponsored By:

PB&J TV — Don't forget to mention Kris Murray for a special offer!

Mentioned in This Episode: