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TitreDateDurée
CSTG 255: Culture Isn't What's On The Wall, It's What You Tolerate with Steve Sorenson05 May 202600:44:13

The ABC Decision Framework changed how we empower our team.

Steve Sorenson, Senior Director of Learning & Culture at Johnsonville, breaks down how to build a culture where your team makes decisions without waiting for permission.

Company culture training expert Steve Sorenson shares the ABC Decision Framework for employee empowerment and leadership development. Learn how to stop micromanaging, build organizational culture, and create decision-making frameworks that work in home services, HVAC, plumbing, and trades businesses. The behaviors you tolerate become your culture, here's how to change that.

THE ABC FRAMEWORK:

→ A Decisions = Just do it (I don't need to know)

→ B Decisions = Tell me after (so I can back you up)

→ C Decisions = Ask me first (financial or customer impact)

This one framework stops micromanaging and empowers your team overnight.

Additional Resources:

Connect with Steve: LinkedIn:

Learn more about Johnsonville

Subscribe to CSTG on YouTube!

Connect with Chad on LinkedIn

Chad Peterman | CEO | Author

Learn more about the Peterman Brothers

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

  • Why "the worst behaviors you tolerate become your culture"
  • The ABC Decision Framework (A, B, C decisions explained)
  • How to move from training to actual learning & development
  • What Johnsonville does that home services companies miss
  • The AI coaching tool they're building (and why it matters)
CSTG 254: Call Centers Are Your Hidden Revenue Machine with Tyson Chen28 Apr 202600:37:38

Most home service companies still treat the call center like an expense.

That is a mistake.

In this episode of Can't Stop the Growth, Chad Peterman sits down with Avoca's Tyson Chen to break down why the call center should be treated like a true revenue driver. From booking rate clarity to missed daytime opportunities, after-hours overflow, membership conversion, and smarter coaching, this conversation is packed with practical insight for HVAC, plumbing, and trade leaders who want to stop losing revenue they never even knew they had.

This episode is especially valuable for owners, GMs, call center managers, and operators preparing for peak season and trying to maximize every lead that comes through the door.

Additional Resources:

Connect with Tyson Chen

Learn more about Avoca

Subscribe to CSTG on YouTube!

Connect with Chad on LinkedIn

Chad Peterman | CEO | Author

Learn more about the Peterman Brothers

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

  • Your call center is not overhead
  • Know your real booking rate
  • After-hours is a major revenue leak
  • Missed calls reveal bigger operational problems
  • Coaching needs more than a few sampled calls
  • Input metrics drive output metrics
  • Memberships increase commitment
  • Operations and call center must stay aligned
To the Point: Paul Kelly is Personally Raising Home Services GOATS!18 Feb 202601:09:00

What if one of the biggest legends in home services wasn't done yet?

In this episode of To The Point - Home Services Podcast, Chris sits down with Paul Kelly, the man who scaled Parker & Sons from $7M to $250M, to dig into why he's back in the game. From exotic dancing jokes to deep industry insights, this episode brings both laughs and leadership gold.

Paul unveils Raising GOATS, his exclusive new initiative to mentor the next generation of high-performing home service business owners. It's not a class. It's not just coaching. It's a full-on movement to cultivate the Greatest of All Time in HVAC, plumbing, and electrical. Chris and Paul explore what really sets GOATs apart: elite-level implementation, simplicity in strategy, and learning to think differently.

If you're leading a $3M+ business and hungry to scale, this episode might just change your mindset, and your trajectory.

 

Additional Resources:

Listen to To the Point, wherever you get your podcasts!

Learn more about To the Point and RYNO

Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)

Subscribe to CSTG on YouTube!

Connect with Chris on LinkedIn

Chad on LinkedIn

Chad Peterman | CEO | Author

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Key Takeaways:

  • Think differently to lead effectively and scale faster
  • Simplicity is the ultimate strategy for implementation
  • Surround yourself with GOATs to become one
  • Great leadership starts with clarity and curiosity
  • Implementation > Information. Do the work

 

CSTG 197: The AI Edge in the Call Center with Tyson Chen28 Jan 202500:45:41

📲What if your call center was a goldmine waiting to be unlocked? 🔓

Chad teams up with Tyson Chen, founder of Avoca, to reveal how AI is revolutionizing the trades industry. From instantly answering calls to real-time CSR coaching, Tyson shares simple strategies to boost booking rates, streamline operations, and delight customers.

It's not just about technology—it's about making every ring count. Tune in for an insightful chat that might just transform your business! 🎧

 

Additional Resources: 

Connect with Tyson on LinkedIn

Discover more about Avoca

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

 

Key Takeaways:
  • Call centers are pivotal: Optimizing the call center can unlock significant revenue opportunities for home service businesses.
  • AI tools enhance, not replace: Avoca's Responder and Coach tools streamline operations and empower CSRs with real-time feedback.
  • Customer patience is limited: Answering calls on the first ring significantly improves booking rates and customer satisfaction.
  • Actionable data drives results: Insights like why calls aren't booked can inform business decisions and improve processes.

 

CSTG 196: The Power of Conscious Leadership with Amy Woodall21 Jan 202500:46:49

Kickstart your 2025 with this empowering conversation between Chad and Amy Woodall, founder of The Conscious Habit! 🚀

Amy unpacks how mastering self-leadership can transform your life and work. From tackling tough conversations with ease to building habits that actually stick, this episode is your guide to leading yourself and others with purpose.

Tune in for actionable insights and a few laughs along the way!

 

Additional Resources: 

Connect with Amy on LinkedIn

Learn more about Conscious Habit

Check out The Conscious Habit podcast

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

 

Key Takeaways:
  • Self-leadership is essential: You can't effectively lead others without mastering the ability to lead yourself.
  • The inside-out approach: Many organizational problems stem from internal beliefs and patterns rather than external circumstances.
  • Meet people where they are: Not everyone's growth journey looks the same—understanding individual motivations is critical.
  • Habits start with awareness: Recognize the subconscious beliefs driving your behaviors to create lasting change.

 

CSTG 195: Growth Factor: Are you going to take ownership of your dreams?14 Jan 202500:04:45

Dream big, embrace the suck, and own your story!

In this Growth Factor, Chad is unpacking how achievers turn obstacles into opportunities and create their dream paths—even when it's tough.

Get ready for a mindset shift that'll inspire you to take ownership of your journey and crush excuses.

 

Additional Resources: 

Listen to the original episode - Be a Dreamer

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

 

Key Takeaways:
  • Obstacles are a mindset: Learn to reframe challenges as opportunities for growth.
  • Gratitude transforms perspective: Reflecting on what you're thankful for can change how you approach tough moments.
  • Ownership is non-negotiable: Take control of your journey—don't let excuses or circumstances dictate your path.
  • Growth is uncomfortable but necessary: Be ready to do the hard, uncomfortable work required to reach your goals.

 

CSTG 194: The Law of Navigation with Chad Peterman07 Jan 202500:22:07

🎉 New Year, New Leadership Goals! 🎉

We're kicking off 2025 with The Law of Navigation! Chad is talking about charting a course for success. Whether it's reflecting on last year's wins or making small, impactful changes, we're equipping you with the tools to lead with purpose and confidence in the year ahead.

Let's make 2025 a year of growth, impact, and intentional leadership! 🚀

 

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

 

Key Takeaways:
  • Reflect to Navigate: Taking time to evaluate past performance is critical to charting an effective path forward.
  • The Power of Small Changes: Leadership growth often stems from consistent, small actions that build trust and momentum.
  • Balancing Facts and Faith: Leaders need to confront current realities while maintaining faith in their vision.
  • Leadership as Influence: Great leadership starts with setting a cultural tone that inspires and empowers teams to succeed.

 

CSTG 193: The Law of Process with Chad Peterman31 Dec 202400:27:11

Leadership isn't a one-and-done achievement—it's like a fitness journey!

Chad is back to unpack another law from John C. Maxwell: Law of Process. He's exploring how just 10 minutes a day can transform your leadership journey. With practical tips and relatable stories, you'll learn how small, consistent actions lead to lasting impact.

Ready to fall in love with the process? Tune in now! 💡

 

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

 

Key Takeaways:
  • Leadership develops daily, not in a day. Consistency in small actions leads to long-term growth.
  • The process is ongoing. There's no "end" to leadership development; it's about constant learning and evolving.
  • Commit to daily habits. Even 10 minutes a day—reading, journaling, or reflecting—can significantly impact your leadership.
  • Influence is the heart of leadership. Empowering others to solve problems and take ownership builds stronger teams.
  • The process compounds. Over time, small daily efforts lead to measurable results in personal and professional growth.

 

CSTG 192: The Law of Influence with Chad Peterman24 Dec 202400:33:08

Leadership isn't about fancy titles—it's about influence!

In this episode, Chad is diving into the second leadership law from John Maxwell, "Law of Influence." He is exploring how showing genuine care, living with integrity, and believing in your people can transform your leadership style. Packed with relatable stories and actionable tips, this episode will help you inspire your team, connect on a deeper level, and lead without limits.

Tune in and discover how caring a little more can take your leadership a lot further!

 

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

 

Key Takeaways:
  • Influence Begins with Integrity: Always follow through on commitments, no matter how small, to establish trust and reliability.
  • Demonstrate Genuine Care: Influence grows when people feel valued and understood. Show interest in their lives, both professional and personal.
  • Inspire by Showing Up Inspired: Your energy sets the tone for your team. Arrive with enthusiasm and a commitment to support others' success.
  • Believe in People: Even the most challenging team members have potential. Help them uncover their goals and work toward achieving them.
  • Influence is Leadership Without a Title: Leadership is about showing care and support, not about holding a specific role or title.

 

CSTG 191: The Law of the Lid with Chad Peterman17 Dec 202400:30:48

🎙️ In this episode, Chad dives into John Maxwell's "Law of the Lid" and why leadership is all about raising your effectiveness.

From one-on-ones to simple acts of care, discover how small, consistent actions can transform your team and your impact. Leadership isn't about control—it's about connection.

Tune in for practical tips and inspiring insights to level up your leadership game!

 

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

 

Key Takeaways:
  • Leadership effectiveness is the cap on team success; raising your lid raises theirs.
  • Consistency in caring—like one-on-ones or a simple check-in—builds trust and drives engagement.
  • Leadership isn't about control; it's about empowering others to own outcomes.
  • Developing leadership skills starts with self-investment and preparation.

 

Empowering the Next Generation in Trades with Kate Cinnamo12 Dec 202400:34:00

In today's Around the Campfire, Megan is joined by Kate Cinnamo, Executive Director of Explore the Trades!

They dive into how Kate and her small-but-mighty team are flipping the script on the trades industry—starting with kids as young as kindergarten. From plumbing to HVAC to electrical work, hear how they're breaking stigmas, partnering with schools, and empowering the next generation with careers that really make life work.

This is the pep talk the trades world needs!

 

Additional Resources:

Connect with Kate on LinkedIn

Learn more about Explore the Trades

Discover the Skills Lab Program

Follow Explore the Trades on social: @explorethetrades

Chad on LinkedIn

Chad Peterman | CEO | Author

Peterman Brothers Website

Connect with Megan Bedford

Connect with Katie Donovan

Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn 

 

Key Takeaways:
  • Start Early to Spark Interest: Introducing trades early helps kids see them as exciting career options.
  • Powerful Partnerships: Programs like Ride and Decide connect schools and businesses to spark interest in trades.
  • Essential Resources: Explore the Trades provides tools like apprenticeship maps, classroom kits, and grants to support education.
  • Breaking Stigmas: Highlighting success stories and career benefits inspires more students to consider the trades.

CSTG 190: The One-on-One Revolution with Andrew Hasty10 Dec 202400:32:41

Peterman Brothers's COO, Andrew Hasty, is taking over Can't Stop the Growth today, and he's  flipping the script on what it means to lead! In a recent leadership training, Andrew challenges traditional views of leadership, emphasizing the importance of moving from philosophy to action.

Learn why consistent one-on-ones are the cornerstone of effective leadership and how fostering accountability, support, and growth among team members can lead to lasting change.

Whether you're a seasoned leader or an emerging one, this episode is packed with actionable insights to elevate your leadership journey.

 

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

 

Key Takeaways:
  • The Power of One-on-Ones: Regular meetings with team members build trust, enhance performance, and address challenges early.
  • Transformational Leadership: Shift from managing tasks to coaching people—empower your team to solve problems rather than solving them yourself.
  • Accountability Matters: A leader's ability to inspire growth comes down to their willingness to take responsibility for team shortcomings.
  • Celebrate Wins: Recognize and celebrate team successes to foster motivation and esteem.

 

CSTG 189: The Power of Purpose-Driven Leadership with Jeff Blade03 Dec 202400:35:11

In this episode, Chad chats with Jeff Blade, an accomplished executive leader with a wealth of experience as CFO of public companies, a CEO in private equity, and a transformative business advisor.

From his early days at PwC to leading an IPO at Vera Bradley Designs and guiding teams across industries, Jeff shares his philosophy on servant leadership, the importance of purpose-driven organizations, and lessons in adaptability and humility.

Tune in to discover how a focus on people-first leadership and a willingness to continuously learn can lead to extraordinary results in any business environment.

 

Additional Resources: 

Connect with Jeff on LinkedIn

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

 

Key Takeaways:
  • Leadership is about serving others and creating an environment where people can thrive.
  • The best leaders evolve by observing, experimenting, and learning from others.
  • Building purpose-driven organizations fosters engagement and exceptional performance.
  • Leadership requires humility, perseverance, and an openness to feedback.

 

CSTG 250: Sacrifice, Habits & Unseen Work of Leadership with Chad Peterman17 Feb 202600:27:20

Trades grow when leaders grow.

In this solo episode, Chad breaks down the real work of leadership in HVAC, plumbing, and electrical: sacrifice, habits, unseen effort, and passion. He shows how a leader's day-to-day routine quietly shapes technicians' income, families, and even Christmas mornings.

Hear how to trade busy work for high-impact work, build simple daily habits that move revenue and culture, and embrace the "unrequited work" no one sees, but everyone feels. Chad also shares why working hard is only the starting line, and how passion and belief separate an average shop from a market leader.

Perfect for owners, GMs, and service leaders who feel stuck in the grind and want a clear reset on what actually scales a team: https://cantstopthegrowth.com/the-arena

Additional Resources:

Subscribe to CSTG on YouTube!

Connect with Chad on LinkedIn

Chad Peterman | CEO | Author

Learn more about the Peterman Brothers

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

  • Growth requires giving up comfort, control, and credit so the team can win.
  • How a leader spends time tells the team what actually matters.
  • Consistent coaching and follow-up beat annual goals and crossed fingers.
  • The extra training, scripts, and process fixes quietly change families' lives.
  • Deep belief in the mission helps teams push through broken systems and hard seasons.
CSTG 188: From Kudos to KPIs with Wyatt Smith26 Nov 202400:37:47

How do you build a winning culture in the skilled trades?

Chad sits down with Wyatt Smith, founder of Upsmith, to explore how gamification, recognition, and smart incentives can boost productivity and team morale. From real-world success stories to tips for celebrating behaviors that drive results, this episode is packed with ideas to take your team to the next level.

 

Additional Resources: 

Connect with Wyatt on LinkedIn

Learn more about UpSmith

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

 

Key Takeaways:
  • Recognition Drives Results: Consistently affirming employees' contributions fosters engagement and performance.
  • Focus on Inputs, Not Just Outputs: Shifting conversations to the behaviors driving results—rather than just outcomes—leads to meaningful progress.
  • Tailored Contests Matter: Segmenting competitions (e.g., for rookies versus veterans) ensures fair opportunities and higher motivation across all team members.

 

CSTG 187: Leading with Purpose: Building Accountability and Inspiring Growth with Chad Peterman19 Nov 202400:25:04

In this episode, Chad explores the key ingredient to great leadership: ownership. He breaks down how taking true responsibility—not pointing fingers—empowers leaders to inspire their teams and drive real results.

With five practical steps, you can learn how to set clear goals, create accountability, and motivate your team like never before.

If you're ready to elevate your leadership game and make a lasting impact, this episode is for you!

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

Key Takeaways:
  • Ownership over Blame: Ownership starts when leaders focus on what they can control instead of attributing missed targets to others.
  • One-on-One Connections: Individual meetings with team members allow leaders to understand personal challenges and provide targeted support.
  • Motivation through Investment: Showing employees that their leaders are committed to their financial and personal success increases motivation and accountability.

 

Creating a Winning Plan: Budgeting, Branding, and Retention Strategies with Margot Shaffer & Jeff Wright14 Nov 202400:41:14

In this episode of Around the Campfire, Megan sits down with Jeff Wright and Margot Schaffer from Nexstar to talk smart budgeting and brand strategy for home service businesses heading into 2025. They share why a budget should be more than numbers—it should tell your company's story. Discover practical tips for maximizing customer retention, aligning marketing and operations, and leveraging existing customers to grow without overspending.

Planning your 2025 budget? Don't miss this insightful conversation!

 

Additional Resources:

Discover Nexstar Network

Chad on LinkedIn

Chad Peterman | CEO | Author

Peterman Brothers Website

Connect with Megan Bedford

Connect with Katie Donovan

Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn 

 

Things to listen for:

  • The Power of Brand Awareness – Discover why brand recognition is crucial for customer retention and how it can guide your marketing spend.
  • Customer Retention Tactics – Get insights on retention strategies that reduce acquisition costs and drive profitability.
  • Aligning Marketing and Operations – Find out how breaking down silos between departments ensures a seamless customer experience.
  • Multi-Trade and Cross-Selling Opportunities – Hear tips on leveraging multi-trade services to maximize revenue from existing customers.

CSTG 186: Scaling Culture and Connection in Remote Teams with Matt Tait12 Nov 202400:43:18

In this episode of Can't Stop the Growth, Chad Peterman dives deep into the challenges (and wins!) of leading remote teams with Matt Tait, CEO of Decimal. With 85 employees across five countries, Matt's mastered intentional leadership, accountability, and culture—even when teams are miles apart.

They unpack how to:

  • Reinforce values daily so they're lived, not just listed.
  • Balance empathy and accountability for a culture that's both people-centered and high-performing.
  • Create clear, transparent communication that doesn't leave room for guesswork.

If you're leading a remote or decentralized team, this episode offers actionable insights to keep your people connected, accountable, and aligned—no matter where they are.

Additional Resources: 

Connect with Matt on LinkedIn

Discover Decimal

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

Key Takeaways:
  • Intentional Culture Building in Remote Teams: Leading remote teams requires intentionality—reinforce values consistently so they become ingrained behaviors. As Matt puts it, he acts as the "Chief Repeating Officer" to keep Decimal's values front and center for his widely dispersed team.
  • Balance Empathy with Accountability: A people-first culture doesn't mean compromising on accountability. Matt and Chad discuss how holding individuals accountable can actually reinforce the team's morale by keeping everyone aligned and focused on common goals.
  • Address Conflict Directly for Stronger Teams: Conflict avoidance can erode trust and productivity. Effective leaders lean into uncomfortable conversations and model healthy conflict resolution, strengthening team cohesion and organizational health.

CSTG 185: Navigating HVAC Industry Shifts and Tech Trends with Alec Stevanovski05 Nov 202400:45:22

In this episode, Chad sits down with Alec Stefanovski, Editor of Homepros, to discuss key shifts in the home services industry. From navigating HVAC regulations to the latest in tech and AI, Alec shares insights on private equity's influence and strategies for staying adaptable. Perfect for leaders looking to stay informed on trends and smart growth in a rapidly evolving industry.

 

Additional Resources: 

Connect with Alec on LinkedIn

Subscribe to the Homepros Newsletter

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

Key Takeaways

  • Adaptation and Technology: The HVAC and home services sectors are ripe for innovation, especially around tech and AI for improving operations, yet careful selection and management of these tools are crucial.
  • Tech Integration Over Adoption: New tech tools like AI for call centers can enhance efficiency, but successful integration depends on using them purposefully and ensuring real ROI.
  • Economic Uncertainty's Impact: Despite economic ups and downs, essential services like HVAC retain demand resilience, making them a solid investment and career choice.
The Entrepreneurial Roller Coaster Part 2 with Landon Brewer24 Oct 202400:24:22

Join Josh and Andy for part two of an insightful conversation with Landon Brewer, diving deep into the entrepreneurial journey, specifically focusing on scaling businesses in the home services industry.

Landon shares hard-earned lessons about leadership, overcoming imposter syndrome, and navigating the complex transition from startup to a thriving enterprise.

In case you missed it, listen to part one here.

Josh Teekell and Andy Fuselier from SmartAC.com are revolutionizing the way we think about HVAC and plumbing through technology.

Addtional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
Connect with Andy Fuselier
Connect with Josh Teekell
Learn more about SmartAC.com
Connect with our Sponsor, GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Key Takeaways: 

  • Imposter Syndrome: Even at the peak of success, many leaders feel unsure of their worthiness, especially when others look to them for leadership.
  • Scaling Requires Specialized Skills: The skills needed to grow a company from zero to $50 million are not the same ones required to scale to $300 million or beyond.
  • Adaptability: Entrepreneurs must be willing to pivot, evolve, and recognize when it's time to hand over responsibilities to more specialized leaders.

 

Re-release Building the Next Generation of Leaders with Ron Kitchens22 Oct 202400:43:09

In this popular re-release, Ron Kitchens joins Chad to discuss the transformative power of recognition and mentorship.

He shares how acknowledging team contributions in meaningful ways can uplift the entire organization.

Tune in for an insightful conversation on workplace communication, mentorship, and the impact of recognizing others' contributions.

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn
Connect with Ron on LinkedIn
Wichita Falls Chamber
Learn more about Uniquely You

Key Takeaways

  • Mentorship Matters: Having a mentor can change lives by opening up resources and giving the confidence to succeed.
  • Communication as Culture: Great companies aren't just about profit; they build their success on a foundation of culture and caring, recognizing that validating and engaging employees is central to thriving, especially during tough times.
  • Purposeful Leadership: It takes clear purpose, vulnerability, and balance between personal self-care and commitment to organizational goals.

 

CSTG 184: From HVAC to Empire: A Blueprint for Lasting Growth with Lee Downing15 Oct 202400:52:03

What's the secret to scaling multiple home service businesses across four states? Hint: It's not just about the bottom line.

Chad chats with Lee Downing, who grew from running a single HVAC business to owning 12 home service franchises. Lee reveals his secret: it's all about putting people first. He breaks down how focusing on culture, not just profits, helped him scale quickly while building a lasting business.

If you're ready to rethink how you lead and grow, this episode is a must-listen.

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Key Takeaways

  • Franchise Success: Lee's journey from a single HVAC franchise to owning 12 franchises, focusing on cross-trade expansion.
  • Culture as a Core Value: Building a successful business starts with a strong, people-centered culture. Invest in your people and hold them accountable.
  • Leadership & Accountability: Leadership isn't just about giving directions—it's about servant leadership and providing support for your team to succeed.

 

Supercharge Your Business: Speed to Lead, Multi-Touch Follow-Up, and Automation with Chiirp10 Oct 202400:45:49

Are your leads slipping through the cracks?

In this episode Around the CAMPfire, Megan Bedford chats with Ryan Fenn, CEO of Chiirp, an automation platform that's helping home service businesses stay on top of their leads.

Ryan shares how his own entrepreneurial journey led him to discover the power of follow-up automation—especially when it comes to texting.

They dive into why being quick to respond (Speed to Lead, anyone?) and using multiple touchpoints can make all the difference in customer engagement.

If you're a home services pro and curious about smart ways to boost leads, this conversation offers simple, actionable ideas to try today.

Additional Resources:
Chad on LinkedIn
Ryan Fenn on LinkedIn
Visit Chiirp
Chad Peterman | CEO | Author
Peterman Brothers Website
Connect with Megan Bedford
Connect with Katie Donovan
Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

Key Takeaways: 

  • Speed to Lead is Critical – Responding to customer inquiries within one minute can significantly improve conversion rates.
  • Multi-Touch Strategy for Maximum Engagement – Use text, email, and voicemail to reach customers at different stages of their journey and re-engage lost leads.
  • Automation for Efficiency – Chirp automates follow-ups so your team can focus on high-value tasks. 

Re-release Leadership Lessons from Dad with Chad Peterman08 Oct 202400:52:45

This re-release is not only one of our most popular episodes, but also one of Chad's favorites.

Join Chad as he shares timeless principles he learned from his dad—lessons rooted in integrity, empowerment, and, yes, even the kind of compassion you wouldn't expect from a guy who runs a tight ship.

From the grit of waking up early to the art of leading with humility, Chad breaks down what it means to lead by example and believe in the people around you.

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Key Takeaways:

  • Integrity is foundational: "Do what you say and lead by example." It's more than just words; it's about action.
  • Compassion in leadership: Leadership is not only about guiding but also showing genuine care for the people you lead.
  • Empowerment and trust: Giving people room to explore, make mistakes, and grow is critical to building a strong, motivated team.

 

CSTG 249: Premium Is Not a Price Point, It's Your Standard10 Feb 202600:26:22

Andrew Hasty, COO at Peterman Brothers, challenges HVAC, plumbing, and electrical leaders to stop using the word "premium" as a label and start treating it as a daily standard. If pricing, marketing, and wrapped trucks all scream premium, but leadership behavior, culture, and follow-through do not match, that is not just a soft issue. It is a full-blown business identity crisis.

Andrew reframes what "premium" actually means in a home service company: how your leaders talk, how they handle conflict, whether they walk past sloppy trucks, tolerate gossip, or avoid hard conversations. Listeners hear why inconsistency is expensive, why gossip is "fun" but toxic, and how every one-on-one conversation, Slack message, or branch visit becomes a brushstroke on the picture of the brand.

For owners, GMs, and managers in the trades, this episode is a direct call-out: premium cannot just be demanded from technicians in the field. Leadership must model the premium first in how standards are set, how wins are celebrated, how accountability is handled, and how people are cared for. Commit to consistent, above-the-line behavior, join The Arena now: https://cantstopthegrowth.com/

Additional Resources:
Learn more about the Peterman Brothers

Subscribe to CSTG on YouTube!

Connect with Chad on LinkedIn

Chad Peterman | CEO | Author

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

  • Premium is lived, not priced

    Your rates can be premium only if leadership behavior and culture feel premium to the team and the customer.

  • Leaders set the true standard

    Trucks, installs, and communication all follow the level of ownership and consistency modeled by leaders.

  • What you allow becomes normal

    Ignoring gossip, sloppiness, or excuses silently tells the team that mediocrity is acceptable.

  • Gossip destroys a premium brand

    Gossip and blame culture erode trust, clarity, and the identity you are trying to build.

  • Consistency makes excellence "boring."

    When coaching, standards, and follow-through are consistent, high performance becomes predictable instead of dramatic.

 

The Entrepreneurial Roller Coaster Part 1 with Landon Brewer03 Oct 202400:37:52

In this special two part episode, hosts Andy Fusellier and Josh Teekell sit down with entrepreneur extraordinaire Landon Brewer.

He's the kind of guy who's not just surviving the roller coaster of running a business—he's thriving on it. We're talking about turning risk into reward, surrounding yourself with the right people, and evolving your home services business like it's a living, breathing thing.

Josh Teekell and Andy Fuselier from SmartAC.com are revolutionizing the way we think about HVAC and plumbing through technology.

Addtional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
Connect with Andy Fuselier
Connect with Josh Teekell
Learn more about SmartAC.com
Connect with our Sponsor, GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Key Takeaways: 

  • Entrepreneurship is about risk, but control matters – Whether working for a company or starting your own, being able to control your own fate is key to long-term success.
  • Stages of business growth – From survival to thriving, successful businesses continually adapt, learn, and evolve.
  • Leadership and vision are critical – Strong leadership combined with an openness to new ideas can push a business to scale.
  • Understanding customer psychology – Whether in contracting or tech, knowing your customer's needs and behavior is essential for success.

 

Re-release Learning to Love Discomfort with Chad Peterman01 Oct 202400:29:17

In this episode, Chad talks about something we all secretly (or not-so-secretly) try to avoid: discomfort. But here's the twist—he's all about embracing it. Why? Because discomfort is the key to growth.

Chad shares a powerful story from a Future Leader Series meeting, exploring how our choices—big and small—can either push us toward our goals or leave us stuck where we are.

And yes, this is all about learning to love the uncomfortable stuff.

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Key Takeaways

  • Embrace Discomfort: Growth often requires getting comfortable with discomfort—it's a natural part of progress.
  • Focus on Small, Daily Choices: Breaking big goals into small, manageable actions helps overcome overwhelm and stay focused.
  • Develop the Right Mindset: Believe in yourself and your goal, and recognize that discomfort is a stepping stone to achievement.
  • Higher Purpose: Tie your goals to a higher purpose to stay motivated during tough times.

 

Re-release Impact Leadership with Chad Peterman24 Sep 202400:23:07

Imagine a company culture where everyone supports each other to be their best.

This re-released episode is one of Chad's favorites because it became the inspiration for this podcast's name.

Impact leadership - leading with purpose to serve others - is at the heart of Chad's leadership style.

He emphasizes how leadership is not defined by titles but by the ability to elevate those around you. This episode offers a fresh take on how intentional leadership can drive both personal and organizational success.

Additional Resources: 

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Key Takeaways:

  • Impact Leadership: True leadership is about serving others and making a difference, not about titles or positions.
  • Intentionality: Be intentional in your actions and goals. Intentional efforts lead to personal growth and the collective success of the team.
  • Collaboration and Support: A great company is built on collaboration, where everyone supports each other and shares their knowledge and experiences.

 

CSTG 183: How to Create a Workplace People Love with Kristi Skutvick16 Sep 202400:42:07

What if the secret to stopping "quiet quitting" is simpler than you think?

Chad sits down with Kristi Skutvik—Chief Vibe Officer at Work Vibes, Founder of Skutvik Consulting, and all-around expert on creating workplaces where people want to be.

Kristi's not just about "culture" in the typical sense; she's redefining it with one word: vibes.

Kristi shares practical tips on fostering real engagement (and avoiding the dreaded "quiet quitting"), the role of accountability in a healthy culture, and why leading with genuine human connection is the key to long-term success.

Listen in for no-fluff, actionable advice on building a company vibe that keeps your people connected and motivated—this one's for you.

Additional Resources:
Kristi Skutvik
on LinkedIn
Chad on LinkedIn
Chad Peterman | CEO | Author Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

Why Direct Mail is Far From Dead with David Carroll12 Sep 202400:46:28

Traditional marketing is still relevant and more powerful than ever.

In this episode, Megan Bedford talks with David Carroll, CEO of DOPE Marketing, to explore the innovative ways direct mail and data-driven strategies can grow home service businesses.

David breaks down the evolution of direct mail marketing, the importance of using customer data to tailor campaigns, and how to leverage automation for hyper-targeted results.

Whether you're looking to increase your marketing efficiency or are curious about how traditional marketing can thrive in a digital world, this episode is packed with actionable insights.

Additional Resources: Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
Connect with Megan Bedford
Connect with Katie Donovan
Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Guest Links:

dopemarketing.com

David Carroll on LinkedIn

Books David mentions:

No BS Guide to Marketing to the Affluent by Dan Kennedy on Amazon

Giftology by John Ruhlin on Amazon

 

CSTG 182 From Military to Industry Leadership with Mike Branson10 Sep 202400:35:32

Chad talks with Mike Branson, President of Global Air at Rheem Manufacturing about leadership, mentorship, and building successful teams.

Mike's journey from the Navy to leading global air conditioning and heating innovations at Rheem showcases a deep understanding of leadership from the ground up.

From his perspective, leadership traits like initiative, integrity, and intelligence start early. We also explore how Rheem uses a combination of acquisitions and organic growth to scale while keeping people at the center of every strategy.

Additional Resources Chad on LinkedIn
Chad Peterman | CEO | Author

Mike Branson on LinkedIn
Rheem Manufacturing
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Re-release: Harnessing AI & Data for Growth with SmartAC03 Sep 202400:45:32

Get ready for an eye-opening dive into the future of HVAC and plumbing with Josh Teekell and Andy Fuselier from SmartAC.com. They're not just adapting to change—they're leading it, using tech and data to reshape customer experiences and drive growth.

In this popular re-released episode, they join Chad Peterman to explore the impact of the pandemic, the rise of AI, and staying competitive amid the surge of private equity. Tune in for innovative strategies, growth insights, and a fresh look at where the industry is headed.

Additional Resources:
Chad on LinkedIn
Chad Peterman | CEO | Author Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Re-release: The Future of Digital Marketing with Camp Digital27 Aug 202400:43:03

In this re-released episode, Chad Peterman is joined by CAMP Digital's CEO, Katie Donovan to unpack the essence of company culture and its impact on growth, dive into digital marketing for the trades, and the importance of marrying it with solid operational practices.

Katie highlights the key strategies businesses should employ locally, including the underrated power of a well-curated Google Business Profile. They'll discuss the symbiotic relationship between agencies and clients, the customer journey, and the operational tactics necessary to capitalize on digital marketing leads.

With insights into Local Service Ads and the critical components of a strong brand presence online, this episode is a goldmine for those looking to refine their approach to growth in practical, impactful ways.

Additional Resources:
Chad on LinkedIn
Chad Peterman | CEO | Author Peterman Brothers Website
Connect with Katie Donovan
Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn 

 

CSTG 181: From Call Center to Culture: Key Strategies for Home Service Success with Tommy Mello20 Aug 202400:37:33

In this episode, Chad Peterman interviews Tommy Mello, about his experiences in the home service industry.

Together they discuss topics such as call center efficiency, capacity planning, affiliate marketing, and building a strong company culture.

Tommy emphasizes the importance of providing excellent customer service and fighting for every lead. Learn how your call center isn't just a call center but a marketing tool.

They also discuss the process of expanding into new markets and the challenges and strategies involved. Get insight into the current economic climate and the potential impact of interest rates on businesses.

Additional Resources
Chad on LinkedIn
Tommy Mello on LinkedIn
 
Chad Peterman | CEO | Author Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

 

CSTG 180: Adapting to Changing Market Conditions in HVAC with Seth Ure and Steve White15 Aug 202400:36:08

In this episode, Chad Peterman interviews Seth Ure from GoodLeap and Steve White from Peterman Brothers about the key factors that separate successful home services companies from struggling ones, including the importance of leadership, execution, and having a plan.

They also emphasize the value of surrounding yourself with smart people and being open to feedback. Get an insider's view of the current market conditions and the future outlook, with a focus on the impact of interest rates and the role of financing in the HVAC industry.

Additional Resources:
Chad on LinkedIn
Chad Peterman | CEO | Author Peterman Brothers Website
Connect with Gail on LinkedIn
Learn More About GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

CSTG 248: Build a Culture They Never Want To Leave with JM Ryerson03 Feb 202600:42:18

If the plan for growing your HVAC, plumbing, or electrical company still sounds like "more techs, more calls, more marketing," this conversation is a reset. In this episode, Chad sits down with leadership strategist and "Let's Go Win" founder JM Ryerson to talk about how real growth starts inside the walls of your business, not out in the market.

They break down why so many companies scale revenue before they ever define who they actually are, how that disconnect quietly erodes culture, and what it looks like to rebuild around a clear identity, core values, and belief in the mission.

From hiring and firing based on core values to holding people accountable without becoming "the bad guy" to leading different generations in the trades, this episode offers practical tools any owner or manager can put into practice this week.

If you lead a home service business and want your people to actually want to be there, this one is worth a listen.

Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)

Additional Resources:

Email JM: JM@letsgowin.com

Let's Go Win and JM's coaching

Listen to the Let's Go Win Podcast

Subscribe to CSTG on YouTube!

Connect with Chad on LinkedIn

Chad Peterman | CEO | Author

Learn more about the Peterman Brothers

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

JM shares his ABCs That Change Everything framework:

  • Align your team and identity
  • Believe in a bigger future
  • Choose daily actions that match the culture you say you want
CSTG 179: Building Trust and Presenting Options with the Dedicated Field Support Program13 Aug 202400:15:22

This is episode 4 in our mini series on the Dedicated Field Support Program (DFS). Host Chad Peterman sits down with Josiah, a field professional at Peterman Brothers who has gone through the company's innovative DFS training program.

Josiah shares his journey from being a maintenance technician with limited customer interaction to becoming a confident and effective communicator in the HVAC industry. He discusses how the DFS program helped him fill in the gaps, particularly in presenting options to customers and building trust through genuine conversations.

Learn about the importance of letting go of the fear of being a "salesperson" and instead focusing on being a trusted advisor to customers.

Additional Resources
Chad on LinkedIn Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Listen to the full Dedicated Field Support Program series:
Episode 176: Transforming Field Training: Inside the Dedicated Field Support Program
Episode 177: From Nervous to Expert: The Impact of the Dedicated Field Support Program Episode 178: Enhancing Customer Service: The Impact of the Dedicated Field Support Program

Optimizing Paid Search for the Home Services Industry with Logan Bergevin08 Aug 202400:35:00

Megan Bedford interviews Logan Bergevin, the Director of Search at Camp Digital, about paid search and targeting audiences in the home services industry.

Discover the importance of showing up on the search engine results page (SERP) and get tips for optimizing pay-per-click campaigns.

Logan discusses the use of LSAs (Local Services Ads) and PerformanceMAX campaigns for broader audience targeting. He also discusses future trends in digital marketing and the importance of building trust and awareness for local businesses.

Additional Resources:
Chad on LinkedIn
Connect with Logan Bergevin on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
Connect with Megan Bedford
Connect with Katie Donovan
Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

CSTG 178: Enhancing Customer Service: The Impact of the Dedicated Field Support Program06 Aug 202400:10:45

Jeremy didn't need help with training in electrical, so what did he get out of the Dedicated Field Support (DFS) program?

In this third episode introducing the DFS program, Chad invites Jeremy, a seasoned electrician with 27 years of experience, to discuss how the DFS program transformed his career.

Jeremy shares his journey from nearly quitting his job to finding renewed purpose by adopting the customer-first approach taught in the DFS program.

There are foundational elements that level-up customer service: presenting multiple service options, building strong customer relationships, and committing 100% to personal and professional growth. Chad discusses how top-notch service naturally leads to increased revenue and customer trust.

Tune in to discover how dedication to these principles can lead to remarkable career fulfillment and organizational success in our industry.

 Additional Resources:
Chad on LinkedIn
Chad Peterman | CEO | Author Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn


Listen to the full Dedicated Field Support Program series:
Episode 176: Transforming Field Training: Inside the Dedicated Field Support Program
Episode 177: From Nervous to Expert: The Impact of the Dedicated Field Support Program

CSTG 177: From Nervous to Expert: The Impact of the Dedicated Field Support Program30 Jul 202400:15:24

In this episode, we continue exploring our Dedicated Field Support Program (DFS) which is, frankly, revolutionizing how we serve our customers. If you missed our first episode, you can catch it here.

Host Chad Peterman sits down with Carson, a talented field professional at Peterman Brothers. Carson shares how the DFS program has improved his approach to customer interactions and technical challenges.

He discusses the personal growth he experienced, the invaluable support of DFS coaches, and how the program alleviated the challenges of customer interactions.

From initial fears to the program's transformative impact, Carson's story exemplifies how DFS is a win-win-win for our customers, technicians, and company.

Additional Resources:

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn
Listen to Episode 1: Transforming Field Training: Inside the Dedicated Field Support Program

CSTG 176: Transforming Field Training: Inside the Dedicated Field Support Program23 Jul 202400:16:27

This is first episode in a mini series introducing the DFS (Dedicated Field Support) program designed to develop field professionals and offer support so they can deliver the best quality service to our customers.

From onboarding to daily interactions, and from tailored coaching to intentional competency-building, we'll uncover how DFS not only enhances our team's skills but also strengthens our culture of genuine care and customer service.

Whether you're a leader looking to innovate or simply curious about new ways to drive excellence, this episode is packed with insights and practical advice you won't want to miss. Let's get started!

Additional Resources:
Chad on LinkedIn
Chad Peterman | CEO | Author

Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

CSTG 175: Building Communities for Success: Mindset and Leadership with Nikki Lewallen Gregory16 Jul 202400:35:55

Learn how mastering your mindset can create a ripple effect of positive influence in your life and business. Today we welcome a special guest, Nikki Lewallen Gregory, CEO of People Forward Network.

Nikki shares insights from her career in mental health therapy, sales, and entrepreneurship, focusing on employee engagement and meaningful work.

Learn about the significance of an abundance mindset, simplifying business practices, and fostering values-aligned partnerships. Prioritize developing your leadership skills to drive your team and business forward.

 Additional Resources:
Chad on LinkedIn
Nikki Lewallen Gregory LinkedIn
Chad Peterman | CEO | Author Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson11 Jul 202400:38:01

In this insightful episode host Megan Bedford sits down with Brigham Dickinson, president of Power Selling Pros and founder of the Power Certification program, to discuss growth strategies for the home services industry.

Brigham reveals actionable tactics to boost contractor revenue by engaging customer service representatives (CSRs) more actively in the sales process.

Key highlights include transitioning CSRs from merely booking calls to influencing buying decisions, aiming to increase call conversion rates dramatically—from a 42% industry average to a potential 85%.

He emphasizes the transformative impact of the right mindset, the importance of creating a comfortable environment for customers, and the role of advanced tools like Rilla technology in CSR training.

The episode delves into investing in CSR training, handling price objections, and the benefits of delegating phone answering to third-party services for small businesses.

Additional Resources:

Brigham Dickinson on LinkedIn
Power Selling Pros

Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
Connect with Megan Bedford
Connect with Katie Donovan
Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

Re-Release: Unleashing the Power of Data with Mike Zuidema09 Jul 202400:28:06

Join us for this popular re-released episode! Mike Zuidema is a Biostatistics graduate with a background in research, the medical industry, and pharmaceuticals. In his role at Peterman Brothers, Mike has been instrumental in setting up the data infrastructure and streamlining access to information and he joins Chad Peterman to share how data-driven decision-making is crucial for business success.

Chad and Mike discuss the challenges of accessing and interpreting data within the home services industry, as well as the importance of having a centralized source of truth. They also highlight the transformative power of data in pricing and understanding key metrics. Tune in to this episode to gain insights on leveraging data to generate revenue and save costs.

Additional Resources

Chad on LinkedIn
Connect with Mike on LinkedIn
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

Strategies for HVAC Business Growth During Summer with Josh Kelly03 Jul 202400:50:04

Summer in the HVAC industry comes with its own hurdles. Experience Matters host Andy Fuselier sits down with Josh Kelly, a renowned figure in the home services and HVAC industry. From navigating the high profitability and challenges of the summer season to the critical need for constant learning and adaptation, Josh shares valuable insights for entrepreneurs and business leaders.

They delve into the importance of timely preparation, team culture, and maintaining efficiency during peak months. Josh emphasizes the significance of accountability and the value of split-unit growth strategies used by Roto-Rooter, alongside the necessity of documenting business issues and solutions.

Key topics in this episode include the critical role of one-on-one relationships with team leaders, the importance of positivity and system improvements, and the process of habit-building for sustained customer relationships.

Listen for actionable strategies for marketing, hiring, and capacity management tailored to the summer's high demands. Tune in for a deep dive into the operational and strategic facets of thriving in the HVAC industry.

Josh Teekell and Andy Fuselier from SmartAC.com are revolutionizing the way we think about HVAC and plumbing through technology.

Additional Resources:
Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
Connect with Andy Fuselier
Connect with Josh Teekell
Learn more about SmartAC.com
Josh Kelly on LinkedIn
Clover

Connect with our Sponsor, GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

CSTG 174: The Power of Mindset and Continuous Training in the HVAC Industry with Joe Crisara02 Jul 202400:41:58

✂️ In this episode, host Chad Perterman welcomes HVAC industry veteran Joe Crisara. With 47 years of experience in HVAC, plumbing, and electrical services, Joe brings a wealth of knowledge and actionable insights.

Key topics include the transformative power of mindset in business, the necessity of eliminating ineffective practices, and the importance of prioritizing people over things in in-home service experiences.

Learn about Joe's bestselling book, "Service MVP," which serves as an essential playbook for service managers and customer service personnel. The book covers vital subjects such as client connection, system diagnosis, and project management, and it has already impacted over 5,000 professionals. They also discuss the comprehensive coaching programs offered by Service MVP, which have benefited over 33,000 companies across various industries.

This episode is a treasure trove of advice for anyone looking to grow their business through continuous learning, effective training, and a people-first approach.

Additional Resources
Chad on LinkedIn
Chad Peterman | CEO | Author Peterman Brothers Website
Joe Crisara on LinkedIn
Service MVP Book
Service MVP coaching
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn 

 

CSTG 247: "No Leads" Is Not Your Problem, $20M Roofing Growth with Jordan White27 Jan 202600:53:30

What would it change in a trades business if the sales team stopped waiting on leads and started owning the pipeline? In this episode, Jordan White tells Chad Peterman how he moved to Nashville with a beat-up truck, slept on a kid's couch, and built a high-end roofing company that grew from $2M to just over $20M in four years, almost entirely off door-to-door hustle.

Jordan breaks down how he and his partner built a visionary/integrator partnership, fed the business first instead of chasing early distributions, and created a culture where clean-cut, young hustlers can make multiple six figures by knocking on doors in affluent neighborhoods. The conversation connects directly to HVAC, plumbing, electrical, and other home service leaders who are tired of blaming "the market" or "this generation" and are ready to build a scoreboard-driven, people-first sales culture instead.

If you lead a trades business and want a place to work on your leadership, culture, and growth strategy with other owners who get it, get plugged into The Arena, the private community built for home service leaders who refuse to coast.

Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)

Additional Resources:

Connect with Jordan White on LinkedIn Learn more about SeekOne Roofing

Subscribe to CSTG on YouTube!

Connect with Chad on LinkedIn

Chad Peterman | CEO | Author

Learn more about the Peterman Brothers

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

  • From top sales rep to founder – how Jordan left a "safe" high-commission role to launch a roofing company in a brand-new market.
  • Visionary and integrator for trades growth – how he and his partner split roles so the business isn't dependent on one person.
  • Reinvesting profits to scale revenue – why they let the business eat first and delayed big distributions past $10M and $20M.
  • Building a door-to-door sales machine – the recruiting, training, and culture that turns hungry talent into "shark" closers.
  • Scorecards, KPIs, and accountability – how tracking numbers removes drama from coaching and drives higher sales performance.
  • Marketing and builder partnerships for recurring revenue – how retail marketing and custom homebuilder relationships create predictable, long-term growth.
CSTG 173: Streamlining Field and Home Service Software with David Zhao25 Jun 202400:41:49

David Zhao, Co-Founder of Pika, envisions a better front office experience for contractors. An advocate for single platforms like SurfaceTime for field work and Pika for home use, David sits down with host Chad Peterman to explore the transformative role of technology in the residential services industry. Throughout the conversation, Chad and David highlight the importance of efficient software, the challenges of sales presentations, and the need for proactive engagement with customers. Get an introduction to Pika's innovative features, such as a sales presentation tool for customized in-home visits, end-to-end white glove rebate management, and automated note-taking. Together, they discuss the significance of seamless integration with existing systems like ServiceTitan, the impact of data in sales and customer presentations, and the increasing costs of online leads in the HVAC industry. Tune in to learn more about leveraging technology for growth.

Additional Resources

Chad on LinkedIn
David Zhao LinkedIn Pika
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

CSTG 172: Leveraging Consumer Financing for HVAC Business Growth with Eric Howarth and Ken Goodrich20 Jun 202400:34:09

Chad Peterman is joined by industry veterans Eric Howarth, GoodLeap, and Ken Goodrich, Goettl, to discuss the transformative power of consumer financing in HVAC businesses. Eric and Ken delve into the effectiveness of consumer financing and how it can revolutionize sales growth, drawing examples from successful companies like Renewal by Anderson, Essler Group, and Moore Group.

The conversation covers a spectrum of financing strategies, including using fixed-rate long-term loans and no interest, no payment options to alleviate customers' "cash separation anxiety."

Additional Resources
Chad on LinkedIn
Chad Peterman | CEO | Author
Eric Howarth on LinkedIn
Ken Goodrich on LinkedIn
Peterman Brothers Website
Learn More About GoodLeap
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

CSTG 171: Keys to Leading in Tough Times with Chad Peterman18 Jun 202400:26:11

Episode Description: How do you overcome fear in a leadership role? From navigating uncertainty to strategic decision-making, Chad Peterman unpacks the essentials of leading in challenging times. Drawing from personal experiences and extensive insights, Chad explores the critical role of attitude, the importance of over-indexing in care, the value in taking a step back to move forward, and how focusing on better rather than more creates meaningful progress. Learn how to respond to crises effectively, transform fear into positive action, and lead with urgency to inspire their teams. Whether you lead a department, a company, or yourself, tune in to discover strategies that equip you to thrive in any adversity.

Additional Resources
Chad on LinkedIn
Peterman Brothers Website
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn

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