Business of Therapy® – Détails, épisodes et analyse

Jen Nobo is a millennial therapist, based in the Midwest. She primarily works with Gen Z and millennial women who struggle with anxiousness and people-pleasing tendencies. Jen uses a modern approach when working with her clients. She prides herself on being a friend who is objective, while also holding you accountable as you work through the ‘uncomfy’ stuff.

Jen and I started working together in early 2023, when she joined my Mastermind. At that time, she had an Instagram page with a few thousand followers. We focused on her niching down so she could position herself as an authority in her space, and grow her private practice.

Since then, Jen has grown to over 30k followers on Instagram. She’s also increased her rate and quadrupled her income. And yeah…she’s done all of this in less than two years, which is freaking AMAZING!!

In this episode, we cover: 

• The biggest shift that happened for Jen as she started creating content on Instagram to grow her private practice
• Why Jen was offering ‘negotiated rates’ to her clients in the beginning
• How Jen has successfully RAISED her rates + filled her caseload
• Jen’s turning point on Instagram with not only one, but TWO reels going viral
• How Jen’s income has quadrupled since starting her Instagram
• Advice for charging premium rates and building your caseload, regardless of where you live

Connect with Jen:

• Follow on Instagram @jen.nobo
• Check out Jen’s FIRST viral reel
• Check out Jen’s SECOND viral reel
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training

Even though this isn’t easy to share, I want to give you a behind the scenes look into my August income report. August 2024 was my lowest income month since March 2023. Despite that, I am really, REALLY proud of everything I accomplished in August!

In today’s episode, I’m giving you a behind the scenes of my lowest income month in 1.5 years and WHY that happened. I’m breaking down my revenue and expenses for August 2024 including what offers the earnings came from and what exactly the expenses were. 

My biggest hope for you is that YOU are willing to play the long game. You CAN build a sustainable business that lights you up, but you need to get crystal clear on what your dream private practice looks like. 

In this episode, I cover: 

• Why you shouldn’t get caught up in the comparison game
• Breaking down my $42k revenue in August 2024
• WHY August 2024 was a lower income month for me
• My strategic decision to make August 2024 my lowest income month
• The mindset hurdles I experienced
• 3 important questions to ask yourself in your own business

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• Apply to work with me for 1-1 business coaching
• Follow my coach Lacey Sites MS, MBA on Instagram @alituplife
• Try Mentaya for free for one month with the code KELLY
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Are you a therapist who’s showing up on Instagram, but you’re not getting the results you want?

Maybe you’re already posting content to your page, but your following isn’t growing. Maybe you’re stuck in the ‘200 view jail’ and your engagement feels like it’s never gonna come back. Despite putting in what feels like solid effort, you still haven’t gained a client from Instagram.

Trust me - I’ve been there myself, and I know it sucks when you’re not growing on Instagram.

I know you see plenty of other therapists growing and getting results, and you’re wondering why you’re not. Growing on Instagram is NOT impossible. But..if it’s feeling hard, it may be time to shift and try something new. If you’re not sure what that is, you’re in the right place!

In this episode, I cover: 

• 6 reasons why therapists are NOT growing on Instagram
• What you can do to combat these reasons 
• Acknowledging that it’s really freaking hard to show up and put yourself out there on Instagram

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

It’s time to set the record straight on something...

The Instagram algorithm is NOT out to get you!

Contrary to popular belief, Instagram is trying to help you. Their primary goal is to keep people on the app for as long as possible. When it comes down to it, the Instagram algorithm cares about human behavior. As therapists, we definitely resonate with this, because WE are experts in human behavior!

But...if you’re not seeing the results you want on Instagram, this is an episode you don’t want to miss! I’m sharing seven things that therapists need to know to beat the Instagram algorithm.

In this episode, I cover: 

• Realizing that the Instagram algorithm isn’t really out to get you
• Adjusting your expectations + why your content may not be resonating with your ideal client like it should be
• 7 tips for you to beat the Instagram algorithm as a therapist
• Why you need to study your own behavior and see what you vibe with on Instagram

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! 

Resources & Links:

• Reel about Instagram algorithm prioritizing small creators
• Check out Manychat (affiliate link) 
• Mary from @adulting_unlocked on Instagram
• Gabrielle from @therapist_who_sees_a_therapist on Instagram
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in

Instagram has been the place where I’ve shown up consistently, built genuine connections, and ultimately, grown my business. 

I’ve started and grown not only one, but TWO Instagram accounts that grew to 10k followers in under one year. I’ve filled my caseload with private pay clients from Instagram, which led me to earning 250k as a private practice therapist in my very first year. 

Now, I teach other therapists how to market themselves on Instagram, and see mind-blowing success too! Yep...Instagram is kinda my thing, and I love how life-changing this platform can be.

In today’s episode, I’m sharing why I chose Instagram to market my private practice. I’ve learned some valuable lessons from using Instagram as my main marketing platform. I’m diving into 5 ways you can use Instagram to grow your private practice, and totally maximize your results while still enjoying yourself! 

In this episode, I cover: 

• My desire to create a business of my own that felt FUN and energizing
• 5 ways you can use Instagram to grow your private practice
• Action steps to help you maximize your results with Instagram today

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Today’s episode is covering a taboo topic, but it’s also one of my favorites, and the most popular thing I talk about. Yep...I’m talking about MONEY! 

I know this is an incredibly vulnerable topic, but I’m excited to share my complete money story in depth here, and show you what my income has looked like at different points in my career over the last several years. I hope this shows YOU what’s possible and inspires you to dream bigger.

I believe in leading with transparency and authenticity always; I’m the girl who’s going to cheer you on, and give you permission to go after your big, BIG goals, unapologetically!

In this episode, I cover: 

• Where my career path started in 2014 + twists and turns that ultimately led me back to therapy, and eventually starting my own private practice
• My decision to go ‘all in’ with my business and step away from my safe, 6-figure career
• Realizing that trying something new doesn’t mean it’s going to feel hard or uncomfortable forever, and it doesn’t have to be super time-consuming
• How learning marketing impacted my business growth + the power that comes from betting on yourself and your dreams
• What it’s been like for me to really hustle and build my business in multiple ways in recent years + what ‘scaling back’ in my therapy practice has looked like
• Getting crystal clear on what you actually want your therapy practice to look like, and then deciding to bet on yourself and your future

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m very excited to have my first guest, Laney Wallace, onto the podcast today! Laney Wallace is a New York City therapist who specializes in supporting highly self-aware women get unstuck, ‘feel’ their feelings, and live boldly.

Laney and I started working together in October of 2022; she joined the Private Practice Academy Bundle, and she’s had quite the journey with her business since then. Her Instagram has totally blown up and she’s even reached $20,000 months in her private practice. 

In today’s episode, we’re chatting about how Laney initially built her practice up with insurance clients. She eventually transitioned fully to private pay, and now charges $250 per session. 

In this episode, we cover: 

• Laney’s journey from burnt out licensed art therapist in a hospital setting, to full-time and thriving in her own private practice
• Laney’s decision to enroll in the Private Practice Academy (PPA) Bundle + why she used Instagram as the primary marketing source for her private practice
• The major life changes Laney has experienced over the last 2 years + how her business and clients have been impacted during these transitions
• The specific reels that helped Laney gain a lot of traction on Instagram + her May 2024 reel that completely blew up her Instagram
• Gaining clarity on who you’re helping with your offer(s) + providing plenty of value for your people so they are able to know, like and trust you 
• The impact that Laney’s increased Instagram following has had on her private practice + giving yourself space to really ‘feel’ things out

Connect with Laney:

• Follow on Instagram @therapywithlaney
• Check out Laney’s mega viral Reel

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• Shortcuts: The Proven Path to Purpose, Excellence, and Calling [affiliate link]
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership

I can’t believe it, but my podcast is officially LIVE, and I’m so excited to be sharing my very first episode with you today!

I really want to show you what’s possible as a therapist, and give you the courage to take action on your goals and dreams. I believe that EVERY single therapist should be making 6+ figures in their practice - that’s my personal mission, and since helping hundreds of therapists do just that, I know it’s 100% possible!

In today’s episode, I’m discussing what my career path to becoming a million dollar Instagram therapist looked like, and the many ups and downs I experienced along the way.

I have chosen to do the scary, brave stuff on my journey, and while it hasn’t always been smooth sailing, it has brought me the results (and the life) I desired. I hope my story encourages you to step out of your comfort zone and take big, bold moves, regardless of where you are with your therapy practice!

In this episode, I cover: 

• What led to my decision to start my podcast and step into this new space
• My journey from high-achieving and ‘always wanting to be the best at everything’ kid, to majoring in social work and eventually, pursuing a career in therapy
• Why I want you to work smarter, not harder, and not feel like you have to do #allthethings as a therapist
• My story of (almost) second-guessing myself to become a therapist and choose another career path that felt safer, or more ‘palatable’ to those around me
• How my career path ultimately led me to starting my own private practice + the pivotal role Instagram played in my business journey
• My decision to create my signature program, Private Practice Academy Bundle + my Reels Membership that was made specifically for therapists

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” 

You’re in the right place. 

Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more.

I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! 

I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! 

Make sure to hit follow/subscribe so you never miss an episode!

I’ve got an important question for you…

When’s the last time you gave yourself a raise? Like...actually raised your therapy rates because you’re really freaking good at what you do??

You work very hard, and I know that you’re a therapist who cares about your clients. In order to be the best for them, though, you must prioritize yourself. You deserve a business that will not only give you job satisfaction, but financial security and freedom, too! 

In today’s episode, I’m answering the question ‘When should you raise your therapy rates’. I want to share some different scenarios with you, because I know this won’t look the same for everyone.

I hope this episode inspires you to raise your therapy rates in 2025. I would love to hear how you plan to do it, and please know, I’m ALWAYS cheering you on!!

In this episode, I cover: 

• Why you need to set yourself up for success BEFORE seeing clients
• Giving yourself an annual raise, even when you’re happy with your current rates
• What to do when you ‘undersold’ yourself, but need your business to be sustainable

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram