BUILDING & BREAKING with Nina L. Kovner – Détails, épisodes et analyse

Originally aired January 31, 2024
In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon industry socials. The fact is, not everyone is slow, busy, sad, happy, or anything. This is another example of black-and-white thinking, coupled with remembering the algorithms can be deceiving and distracting. Nina also shares insights on some key areas of your salon business to look at when things slow down and you don't know why, starting with having clarity around your salon brand story which is the foundation for every decision you make in your business. You can learn more about Creating Your Awesome Brand, a complete course for beauty pros here, and find Passion Squared on the socials here and the web here. You can find examples of post-experience salon client communications here. Thank you so much for listening, and if you know someone who needs to hear this episode, I'd be super grateful if you shared it with them. Thank you! 

Originally Aired May 1, 2024

In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feeding into our fears and insecurities by amplifying the most enraging pieces of content. Remember, your content is your marketing, and what you choose to engage with online has a direct impact on your salon business and brand. And when you choose to engage, you are feeding these ridiculous narratives about our industry and causing harm to your nervous system, mental wellness, and salon business. Nina also shares a few tools to help you stay focused on what matters, and less on what doesn’t. You can find us on the web here, and on the socials here and here. You can listen to the 2024 The Year of Perspective for The Salon Industry here and the Instagram post mentioned here. You are so loved. Thank you so much for listening! 

In this episode, Nina shares some thoughts about creative slumps in content creation including a process to work through your slump. We talk about the importance of genuine connections and the struggle with passive content consumption, the difference between creating content for marketing your business and influencers who create content as a business, and the need for a periodic reset to find inspiration, value, and back into your rhythm. We also touch on the importance of seeking context in the online space. You can find Passion Squared on the socials here and on the web here. Thank you for listening! 

In this episode we bring back our bestie Gordon Miller and talk online learning, education, context (yes, again!), voice, digital, social, inspiration and more. You can find Gordon at hairbrained.me, @hairbrained_official + on his personal Insta @gordnm

In this What’s On My Mind episode I share my thoughts context, Insta experts, Insta education and importance of understanding and using The Celery Test as shared by the awesome Simon Sinek in the book Start With Why when both giving and getting advice. You can find me on the gram @passionsquared Thank you so much for listening.

In this episode Erica Santos of House of Cabelo Salon talks about how she handles the tough stuff of salon ownership, lesson of working with a business partner, career paths, growth, opening a second salon location + more. You can find Erica on the gram @hairbyericasantos Thank you so much for listening.

In this What’s On My Mind episode I share some insights on control issues, finding perspective when plans go sideways, and why and how consistent social media breaks are critical to being an awesome leader. You can find me on the gram @passionsquared Thank you so much for listening.

In this extended What’s On My Mind episode I share some social media 101, why it’s time to get back to the fundamentals of social and my thoughts on the Vero app. You can find me on the gram @passionsquared Thank you so much for listening.  

In this episode Shurie shares her journey from photographer to studio owner, her thoughts on understanding the millennial generation + what it takes to create awesome content to build awesome engagement on Instagram. You can find Shurie on the gram @shurie 

In this episode, Noelle Weatherwax of Concrete Rose Salon in Santa Cruz, shares her journey from being homeless to becoming an unexpected salon owner, why she chose the name Concrete Rose for her business along with the little things that fueled her passion for growing people. You can find Noelle + Concrete Rose Salon on the gram @noelle.concrete.rose and @concreterosesalon