In This Episode 

Tim Sullivan, the Chief Advisory Officer for Zonda, shares his career journey in the home building industry, from starting as an intern in market research to becoming a leader in the field. He also discusses the challenges and opportunities facing the home building industry, including the impact of new economic policies, interest rate fluctuations, and AI. They also explore the issue of affordability in housing and the need for innovation in the construction process. 

Timestamps

00:00 Are You Invested in The Future Of Home Building? 01:02 Where Would You Build Your Dream Home 03:18 Are You Prepared For The Change That's Coming in 2025 06:11 Tim Sullivan Interview 10:40 Comparison of Great Recession and COVID Era 11:40 Snapshot of the Housing Industry 14:14 Addressing Affordability in Housing 16:02 The Need for Innovation in Construction 17:06 Industry Leaders To Listen To 19:54 What Do You Most Enjoy About Your Job 21:03 Love Learning Something New 24:53 Michelle's Take on College Football

About Tim

Tim  has decades of experience in analyzing and valuing real estate development opportunities across the U.S. and Latin America. He has developed the ability to interpret diverse statistics and trends and translate them into actionable plans. Tim’s personal commitment to his clients is to constantly assess the economy, real estate market, and consumer trends to identify the most innovative and best ways to invest and develop profitably.

Acknowledgment

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

 

In This Episode

Alaina Robertson, the Division President for Taylor Morrison shares her inspiring journey in the home building industry, offering invaluable advice for young women aspiring to leadership roles. She opens up about the unique challenges of navigating the complex regulations in the Portland market and highlights the many positives of working and living in the area. This conversation is a must-listen for anyone interested in leadership, resilience, and the evolving landscape of homebuilding in a dynamic market.

Timestamps

00:00 Don't Trade In Your Credibility  01:02 Fall is On the Horizon 4:00 Is Real Estate Still A Good Investment? 07:46 Interview with Elena Robertson 17:48 Navigating Regulations in the Portland Market 22:48 The Great Parts of Portland 29:45 What Your Favorite Movie Reveals About Your Personality   About Alaina Alaina Robertson is the Division President for Taylor Morrison, the nation’s fifth largest homebuilder, covering Portland and Southwest Washington. During her 17 years with the organization, Alaina has had the opportunity to support and lead various departments and initiatives in the business, including two acquisitions that brought Taylor Morrison to Portland, sales and marketing, land acquisition, entitlement, development, and construction operations, such as homebuilding and purchasing. In her current role, she focuses heavily on operational efficiency and becoming the builder of choice for the region’s homebuyers, trade partners, jurisdictions, and other community members. Alaina is also a Pro Builder Forty Under 40 | class of 2023 member.   Acknowledgments:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365    

In this episode, we sit down with Mike Woodley, a seasoned architect, to delve into the dynamic world of home architecture and design. Join Jeff and Mike as they explore how popular reality TV design shows have influenced trends and the growing demand for flexible room designs. They tackle the pressing issue of housing affordability, discussing innovative solutions like modular construction and the shift towards smaller, smarter home designs. Mike shares valuable insights from his extensive career, emphasizing the critical role of being market-driven in home design. Tune in for an enlightening conversation that blends industry expertise with practical advice for the future of home building.   Timestamps: 00:00 Listen to Bad Ideas 02:22 The Normalization of the Real Estate Market 03:42 Misconceptions about Mortgage Rates and Homeownership 05:08 Generational Differences in Homeownership 08:18 The Impact of Design Shows on Home Design 09:12 The Role of Architects in Residential Design 11:33 Mike Woodley's Path to Architecture 18:46 Room Flexibility and Design Trends 21:33 Finding Creative Solutions for Affordability 29:43 Dealing with 'Stupid' Ideas in Architecture 38:08 Reflections on Mike Woodley's Career 42:21 Unacceptable Behaviors During Flights   About Mike:

Mike Woodley has over 30 years of experience in a wide variety of housing types. His work spans high-density, multi-story to high-end custom homes, and everything in between. 

In 2015, Michael was inducted into the California Homebuilding Hall of Fame for lifetime achievement. In 2012, he was inducted into the William S. Marvin Hall of Fame for Design Excellence. Mike Woodley is truly a legend within the design field and an inspiration to us all. 

  Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Join Jeff as he sits down with Allie Cote and William Holmes from Opendoor to explore the diverse factors influencing Baby Boomers' decisions to buy or sell homes. They delve into how lifestyle, family dynamics, health considerations, and financial situations shape these critical choices. The discussion also highlights the impact of interest rates and the significance of providing a seamless, customer-centric experience. The episode wraps up with an insightful look at Opendoor's innovative model and its effectiveness in simplifying the home buying and selling process.

Timestamps:

00:00 Factors Influencing Baby Boomers in the Real Estate Market 00:40 You Should Love What You Do 05:50 Summer Facts 07:10 What State Holds the Record For The Hottest Temperature? 08:30 Renovating Motels To Fight Homelessness  13:33 Understanding Baby Boomers 18:01 The Role of Lifestyle in Baby Boomers' Decisions 27:16 The Impact of Interest Rates on Baby Boomers' Decisions 33:24 The Value of an Easy and Seamless Experience 35:44 Opendoor's Model: Simplifying the Process

Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Sources: 

https://www.fastcompany.com/91113562/these-hotels-were-dumps-now-theyre-vibrant-homes-for-formerly-unhoused-families 

In This Episode:

Ryan DeYoung, the president of De Young Properties in Fresno, California, discusses the challenges and opportunities of running a family business, the importance of providing a unique and exceptional customer experience, and the need for innovation in the industry. Ryan also shares his insights on risk management, efficiency, and the philanthropic efforts of his company.

 

Timestamps:

00:00 Do The Right Thing

02:24 Unreasonable Hospitality

06:00 Highest ROI on Remodeling

08:55 Highest Construction Wages by State

13:47 Ryan De Young Interview

19:29 Providing a Unique Customer Experience

26:57 Philanthropy and Giving Back

30:43 Efficiency and Time Management

 

Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

 

Sources: 

https://www.remodeling.hw.net/cost-vs-value/2024/key-trends-in-the-2024-cost-vs-value-report

https://eyeonhousing.org/2024/05/states-with-highest-and-fastest-rising-construction-wages-2024/

In This Episode:

Ronda Conger discusses the importance of loving what you do and surrounding yourself with good people. She shares her journey in the industry and her passion for home building. Ronda emphasizes the need for human-centric leadership and the power of maximizing the potential of others. They also touch on the taboo topic of love in business and the impact it can have on company culture and success.

Timestamps:

00:00 The Importance of Loving What You Do 19:57 Human-Centric Leadership and Maximizing Potential 32:59 The Exciting Future of Home Building 40:56 Love in Business   About Ronda:

Ronda Conger is the Vice President of CBH Homes, Idaho’s largest home builder. A dynamic businesswoman and professional speaker, Ronda was honored as the 2021 NAHB Woman of the Year.

She is the author of four impactful books: Better Human: It’s a Full-Time Job, Better Thinking, You Go First: Becoming the Leader Your Team Needs, and her latest, Leading Through Extraordinary Times.

Beyond her professional achievements, Ronda is dedicated to personal growth, raising her family, and contributing to her community in Boise, always striving to embody the principles of being a better human.

Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Mollie Elkman discusses the importance of understanding the target demographic and making informed decisions in marketing. She also talks about the evolution of marketing trends, the impact of AI, and the need to constantly adapt and improve in the industry. The conversation highlights the significance of connecting with the audience's problems and finding creative ways to differentiate a brand from competitors. 

Timestamps:

00:00 The Importance of Understanding the Target Demographic 06:30 In Which State is it the Most Difficult To Purchase A Home? 08:09 What State Has The Highest Level of Affordability?  10:30 What Are The Odds That You'll Work Past The Age of 62? 15:45 A Conversation With Mollie Elkman 19:28 Making Informed Decisions in Marketing 25:44 The Evolution of Marketing Trends and Strategies 31:37 The Impact of AI in the Marketing Industry 38:36 Connecting with the Audience's Problems and Offering Solutions 45:08 Constantly Seeking Improvement and Learning in Marketing   About Mollie:

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for many of America’s most successful builders. Driven by her passion for marketing, she is devoted to sharing the stories of individual home building companies and the industry she loves. As a creative problem solver, Mollie is dedicated to contributing to a long-term solution to the labor shortage.

In 2021, she authored The House That She Built, a best-selling children’s book designed to spark conversation and curiosity around careers in STEM and Construction. Since then, The House That She Built has grown into an International Movement, which includes free academic lesson plans, a Girl Scout patch program, and the support of hundreds of individuals and companies. Mollie was recognized as the Sales and Marketing Professional of the year by the National Association of Homes Builders in 2022. 

Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Erica Lockwood discusses her journey into executive recruiting, emphasizing the importance of cultural alignment and the challenges of finding the right fit for both candidates and companies. She highlights the significance of not just chasing titles or salaries but finding a role and company culture that align with one's values and professional goals. Erica shares personal anecdotes and professional advice, making this episode a valuable listen for those in the home building industry and anyone interested in career development and recruitment!

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Erica Lockwood is a Managing Director and Executive Partner at Joseph Chris Partners. Known for her deep expertise in the construction and real estate development industries, Erica has a strong track record of securing top talent for companies nationwide for over 2 decades. Her commitment to excellence is evident in her approach to recruitment, where she leverages her extensive network and keen understanding of client needs to deliver exceptional results.

In today’s episode:
Sara Williams shares her evolving journey with AI technology and its transformative impact on her life and career. She emphasizes the importance of mastering AI technologies, like ChatGPT and YOU.com, to boost productivity and efficiency across various life and work domains. Sara also explores AI's promising potential within the construction industry, especially in mitigating skilled labor shortages. She urges listeners to experiment with AI tools to enhance their productivity and maintain a leading edge.

Timestamps:

• 00:00 Where will AI be in 10 years?
• 02:22 Gen Z Views on AI
• 03:47 Safety and Security Concerns of AI
• 05:41 Moving Trends of Different Generations
• 11:42 What Can AI Do?
• 18:39 Sara Williams Interview
• 27:12 Embracing AI: From Early Encounters to Evolution
• 36:28 Enhancing Productivity and Efficiency With AI
• 42:22 AI in the Construction Industry
• 48:03 Staying Ahead of the Curve: Exploring and Experimenting with AI

About Sara:

For almost 20 years, Sara has been working in the new home industry in sales, marketing and leadership for builders and tech companies, and has had a hand in growing each company she has worked for by putting strategic sales and marketing processes and technology in place. Her own work on sales teams gained her national recognition from the National Association of Home Builders Sales and Marketing Council when she won the first Gold award in 2013 for Online Sales. 

In her current role as Director of Sales at Anewgo, Sara has had the opportunity to help with rebranding initiatives, building industry relationships, marketing, product development, product launches, sales, advisory boards, training, and business consulting with Anewgo builder partners. Sara and her team at Anewgo have been industry trailblazers and disruptors for selling new homes online via ecommerce platforms and the AI revolution for new homes sales and marketing. 

Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In today’s episode:
Liesel Cooper shares her journey in the home building industry, where quick decision-making and embracing risks are part of the daily grind. Tune in as Liesel discusses navigating the complexities of a male-dominated field with empathy and self-awareness, revealing the keys to her successful career and impactful leadership.
Timestamps:

• 00:00 Don't Take No as an Answer
• 05:50 Self Repairing Concrete
• 09:44 Addressing the Housing Affordability Crisis with Startup Companies
• 14:46 The Importance of Passion in the Home Building Industry
• 23:50 Why Fast Decision-Making in Home Building Matters
• 25:15 Keys to Success - Talent, Intelligence, Hard Work, and Determination
• 26:09 Surrounding Yourself with Smart and Capable People
• 27:34 The Value of Mentors in Personal and Professional Growth
• 33:08 Finding the Right Role Through Self-Awareness
• 35:00 The Challenges and Rewards of Being a Female Executive
• 39:13 Passion, Empathy, and Self-Awareness in Leadership

About Leisel: Liesel Cooper, Regional President at Dream Finders Homes, has had a long history of success spanning 36 years in the homebuilding industry, having served in prominent positions for several national builders.

Liesel brings a wealth of experience to the table. With a diverse background spanning land acquisition, land development, land entitlement, construction, purchasing, product development, sales, corporate marketing, customer service functions, and finance—resulting in over $3 billion in revenue for the company in 2022 while delivering just over 6,600 homes. 

Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Larry Webb, a veteran in the home building industry, joins Jeff Shore as the first guest on the Builder365 podcast! Larry shares his journey from being a history teacher to becoming a successful home builder and emphasizes the importance of people and relationships in the industry!

Builder365 is powered by Opendoor for Builders. 
For easy sales and smooth moves, visit www.opendoor.com/builder365 

Starting the episode off, Jeff quizzes Amy on some homeownership statistics! Then, the Larry Webb interview dives deep into the challenges and triumphs of the homebuilding industry, from navigating the economic impacts of the Great Recession and the COVID-19 pandemic to addressing the urgent need for more women in leadership roles. Larry and Jeff also discuss the stark differences between small boutique builders and major construction firms, the growing housing affordability crisis, and the nation’s homelessness issue.

Plus, get a personal glimpse into the lighter side of the industry with stories from Larry and Jeff, including their long-standing participation in an exclusive fantasy football league!

 

Find us on the web:

YouTube - www.youtube.com/@JeffShoreSalesTraining

Facebook - www.facebook.com/JeffShoreCommunity

LinkedIn - www.linkedin.com/in/jeffshore/

Instagram - www.instagram.com/jeffshoreconsulting

Website - www.jeffshore.com 

In This Episode

Jeff Shore is joined by Alex Hunter, Vice President of Marketing at Higharc, to delve into the growing importance of personalization in the home building industry. As customers' expectations evolve, particularly among millennials, the need for personalized experiences has become paramount.

Alex shares his expertise on how technology can be a key enabler in achieving personalization, discussing the latest trends across various industries and how they translate to home building. The conversation covers the challenges and opportunities that come with adopting new tech solutions, the potential of AI to enhance personalization, and the innovative idea of offering curated tech packages to home buyers—striking a balance between complexity and customization.

Join us as we explore how the home building industry can harness technology and personalization to meet the rising demands of today's customers and stay ahead in a competitive market.

 

Timestamps

00:00 You Need Home Tech  02:30 The Most Popular Room in A House 04:20 Eating Out Trends In The USA 08:26 Alex Hunter Interview 09:48 The Trend of Personalization 13:32 Challenges and Opportunities in Tech Adoption 20:47 The Role of AI in Personalization 23:14 Finding a Balance: Curated Tech Packages 25:58 Ryan Is All In On Smart Home Tech   About Alex Alex Hunter is an accomplished storyteller and distinguished marketing leader, guiding cross-functional teams in creating and launching top-tier B2C and B2B experiences for globally recognized brands. Currently, Alex is the Vice President of Marketing at Higharc, a cutting-edge cloud technology for homebuilders, where he oversees all aspects of brand development, demand generation, and marketing. Before joining Higharc, Alex held key roles at tech giants like Apple and Google, leading major product marketing campaigns such as the Apple Watch SE and Google Nest Smart Displays.   Acknowledgments:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365  

In the debut episode of Builder365, hosts Jeff Shore and Amy O'Connor dive into the heart of homebuilding, celebrating its achievements and addressing its challenges.

Builder365 is powered by Opendoor for Builders. 
For easy sales and smooth moves, visit www.opendoor.com/builder365 

Jeff & Amy discuss housing affordability, spotlighting 3D-printed homes as an innovative solution. The duo critically examines the impact of recent changes in the National Association of Realtors, exploring how these shifts affect buyers, realtors, and builders alike. The episode concludes with a personal reflection on the homebuilding industry. From the elements they cherish to the aspects they critique, Jeff and Amy's insights paint a vivid picture of the industry's complexity and its profound influence on people's lives. 

 

Find us on the web:

YouTube - www.youtube.com/@JeffShoreSalesTraining

Facebook - www.facebook.com/JeffShoreCommunity

LinkedIn - www.linkedin.com/in/jeffshore/

Instagram - www.instagram.com/jeffshoreconsulting

Website - www.jeffshore.com 

In This Episode:

Bob Mirman, CEO of Eliant, a customer experience research organization, talks about the impact of customer feedback on improving the home buying process and shares insights from his new book, Homebuyers Talk. Jeff and Bob also discuss the low-hanging fruit for builders to enhance the customer experience, such as delivering clean homes and immediately sharing customer feedback with field reps. Jeff and Ryan Taft talk about the down payment barrier many potential buyers face. 

Timestamps:

00:00 From Worst to First 03:08 The Down Payment Barrier to Home Ownership 08:36 Interview with Bob Mirman, CEO of Eliant 17:01 Discussion on Customer Feedback and the Book 'Homebuyers Talk' 21:09 The Importance of Timely Feedback for Field Reps 25:27 Delivering Clean Homes and Meeting Promised Dates 29:22 Difference Between A Transaction & An Experience    About Bob: With a background in clinical and consumer psychology, Bob was the first to professionalize homebuyer surveys and psychological assessments in the homebuilding industry. With his founding of Eliant in 1984, he offered homebuilders the reliable data they needed to make customer experience management, CRM and data-driven marketing the new business as usual. Working with a group of founding clients, Bob also introduced the practice of benchmark assessments to the industry. His innovations and contributions have been helping to raise customer experience standards across homebuilding for over 40 years.   Acknowledgments:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365  

In This Episode:

Brian Cutting, Division President of Woodside Homes, shares his insights on the significant challenges facing the industry, including housing affordability, land availability, labor shortages, and finding good people. He also shares why good time management is crucial for successful executives. Beyond the business, Brian opens up about his commitment to giving back, particularly through his involvement with St. Jude Children's Research Hospital.

 

Timestamps:

00:00 How Ryan Got Into The Home Building Industry 05:58 Biggest New Housing Markets in the United States 10:40 Interview with Brian Cutting  17:13 Challenges in the Home Building Industry 23:38 Time Management and Industry Involvement 26:08 Impact of St. Jude Children's Research Hospital 32:46 Finding Joy and Personal Growth in Nature   About Brian: Brian Cutting is a Division President at Woodside Homes, with extensive experience in leadership roles across the real estate industry. His career spans key positions in land acquisition, entitlements, and strategic development, including significant roles at SAP Labs and Walmart. Brian’s expertise and leadership have been instrumental in managing large-scale projects and guiding teams to success in the home building sector.   Acknowledgments:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In This Episode 

Jeff is joined by Michelle Bendien, senior trainer at Shore Consulting, to discuss the importance of presentation skills and strategies for improvement. Michelle shares her journey from being a radio personality to becoming a skilled presenter and trainer. They emphasize the significance of practice and repetition in building confidence and delivering effective presentations. The conversation also touches on practical tips for engaging audiences and improving communication techniques. Plus, Jeff and Michelle share the top 10 best states to live in according to US News and World Report.

 

Timestamps

00:00 The Importance of Growth 02:21 Michelle Bendien's Background 03:18 Commonalities in Different Companies 04:10 Top 10 Best States to Live In 08:12 Discussion on Presentation Skills 11:00 The Role of Practice and Repetition 12:25 Working Past the Point of Discomfort 15:10 Presentation Skills in Various Settings 17:00 Benefits of Recording Practice Sessions   About Michelle With over two decades of diverse experience in the new home building industry, Michelle Bendien brings her intellect, world-class communication skills and passion for real estate to help sales teams across the country to achieve mastery level selling skills.   Acknowledgments:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In This Episode:

Mary Beth Berry joins Jeff and Amy to discuss the importance of coaching and being coached in the home building industry. They highlight the misconceptions and challenges that managers and employees face when it comes to coaching. They emphasize the need for regular and intentional coaching sessions, as well as the value of repetition in coaching. The team also share personal experiences and insights on the emotional aspects of being coached and providing feedback.

 

Timestamp:

00:00 How Do People Like to Be Coached 02:49 The Shift in Sales  05:43 Interesting Stories and Flipping Homes 09:30 The Average Profit of House Flippers 11:52 The Sales Leadership Roundtable Experience 13:39 The Love for Coaching and Being Coached 14:08 Challenges and Misconceptions in Coaching 16:26 The Value of Repetition in Coaching 19:10 The Emotional Aspects of Being Coached 20:32 The Right Attitude for Coaching 22:22 The Impact of Effective Coaching   About Mary Beth: As an accomplished leader with over a decade's experience at the country's top volume producing builders, Mary Beth Berry is passionate about helping sales professionals achieve excellence using lively and engaging training strategies.  When she isn’t working, Mary Beth enjoys traveling, trying new restaurants with her husband of ten years, and playing outside with her two adorable little boys.   Acknowledgments:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

On this special episode of Builder365, Jeff and Amy are joined by Shore Consulting Trainers Michelle Bendien and Mary Beth Berry! The group begins by examining data on cost burden and homelessness across different states, shedding light on the challenges faced by many communities. The conversation then shifts to the unique lifestyle of a traveling trainer, where our guests share their personal experiences and pet peeves from their journeys. Finally, they offer valuable advice for leaders on how to maximize the benefits of training for their teams.

Timestamps: 00:00 The Best Leaders Are Involved 03:39 The Cost Burden of Housing and Homelessness 10:41 The Life of a Traveling Trainer 15:01 Flying Pet Peeves 20:51 Maximizing Training Experiences for Teams 22:36 The Joy of Working in the Home Building Industry   Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In This Episode

Jeff has an enlightening conversation with Nick Rhodes and Shant Suntani from Esperanza Homes as they delve into their experiences as small regional builders in Southwest Texas. They highlight the unique challenges and advantages of serving a market with a low price point and low income levels. They emphasize the importance of understanding the local demographics and designing homes and communities that cater to the specific needs and preferences of the Hispanic population. They also discuss their approach to staffing and onboarding employees who may have no prior experience in the home building industry. 

 

Timestamps

00:00 Build 100 Homes 10 Times 03:19 Most Important Financial Problem Facing Families 08:23 Challenges of High Housing Costs and Affordability 10:35 Introduction to Esperanza Homes 13:15 Transition to Home Building 19:17 Advantages of Being a Small Regional Builder 26:08 Unique Characteristics of the Hispanic Market 29:00 Advice for Builders in Untapped Markets 34:14 Future Growth and Expansion 37:43 Don't Try to Be Like Everyone Else   About Nick & Shant

Since 2015, Nick Rhodes has led Esperanza Homes through aggressive expansion establishing Rhodes as the largest land developer/residential builder in South Texas. Under his leadership, Rhodes has developed from a small to mid-size, high-performing employer of choice.

Shant Samtani started his career in finance with stints at Ernst & Young and Frost Bank in audit and commercial lending. In 2016 he transitioned his career path to new construction homes sales at Esperanza Homes where he has grown from an Independent Sales Consultant to leading Esperanza’s high-performing team of over a dozen sales professionals across the organization.

  Acknowledgments Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In this episode of Builder365, we are honored to have Doug Bauer, CEO of TRI Pointe Homes, join us for an insightful discussion on the crucial aspects of leadership and the home building industry. Throughout the conversation, he emphasizes the value of authenticity and humility in leadership, sharing his passion for working with teams and developing people. Doug also addresses the pressing need for a course correction in the industry to make housing more affordable.

Timestamps:

00:00 The Power of Authentic and Humble Leadership 01:10 4th of July Traditions 06:28 Areas at Risk of Wildfires  08:32 Innovative Design Ideas 15:00 Doug Bauer Interview 17:28 Building a Strong Company Culture 23:00 Is There a Set Game Plan To Become A CEO? 34:03 The Need for a Course Correction in the Home Building Industry 39:57 The Humble Leader   About Doug:

Doug Bauer serves as the Chief Executive Officer of TRI Pointe Homes. With a rich background in the home building industry, Doug's leadership and expertise have been instrumental in shaping the company's success. Prior to forming TRI Pointe Homes, Doug held the position of President and Chief Operating Officer at William Lyon Homes.

He is actively involved in both legislative efforts and community enhancement programs through the California Building Industry Association and HomeAid Orange County, a charitable organization that builds shelters for the temporarily homeless. 

When he’s not working on Tri Pointe, Doug likes to work on bettering his triathlon times for both exercise and pleasure.

Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In This Episode:

Jeff Shore and Amy O'Connor reflect on the past year, discussing the challenges and resilience of home builders in 2024. They explore the common New Year's resolutions, the importance of setting goals, and predictions for 2025, including potential mergers, innovations in housing, and the role of AI. The conversation emphasizes the need for positivity and certainty in the home buying process, as well as practical strategies for personal and professional growth through goal setting!

 

Timestamps:

00:00 New Year Reflections and Resolutions 06:12 The Resilience of Home Builders in 2024 12:13 Predictions for 2025: Mergers, Innovation, and AI 14:07 Setting Goals: The Wheel of Life Approach  

Acknowledgement:

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365 

In This Episode

Jeff Shore interviews Scott Larson, CEO of HomeAid, discussing the organization's mission to combat homelessness through the building industry. Scott shares transformative projects, personal stories, and the challenges faced in community resistance. They delve into the complexities of homelessness, Scott's personal journey with cancer, and the importance of living with purpose and community involvement.

 

Timestamps

00:00 Understanding Homelessness: A Complex Issue 12:40 The Role of HomeAid in Addressing Homelessness 18:49 Community Resistance and Overcoming Challenges 23:51 Personal Journeys: Cancer and Compassion 29:50 Getting Involved: How to Support the Cause   About Scott Scott Larson joined HomeAid America as the CEO in October of 2019. Larson brings more than 30 years of nonprofit leadership, strategic planning, project management, program implementation, and community development to HomeAid America. For the past 21 years, Larson served as the Executive Director of HomeAid Orange County, the founding chapter of HomeAid. Larson united builders, community leaders, service providers, and government officials to lead the development of 33 housing projects, valued at $64 million that added more than 975 beds, allowing thousands of previously homeless individuals and families access to safe, dignified housing.  

Acknowledgement:

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365 

 

In this episode

Jim Adams, the founder of NewHomesDirectory.com, shares his entrepreneurial journey and mindset. The conversation revolves around the themes of persistence in the face of failure. The discussion highlights the significance of setting goals, the role of passion, and the impact of AI on the industry. Jim emphasizes the need for confidence in sales and the importance of leading with the heart in business.

 

Timestamps

00:00 Embracing Failure and Persistence 02:48 The Importance of Reading in Home Building 06:05 Confidence in Home Buying 08:57 The Journey of Jim Adams 11:52 Manifestation and Goal Setting 15:12 The Role of Passion in Achieving Goals 17:59 The Childlike Curiosity of Entrepreneurs 21:14 The Impact of AI on the Industry   About Jim Jim Adams has always had an entrepreneurial spirit. In 1999 he began harnessing the power of the Internet his first year in real estate where half of all his business came from his website being found on Internet searches. During that time he noticed that only resale homes websites were displayed in the results for ‘new homes’ searches. It was then that NewHomesDirectory.com was born; a web directory of new homes, displaying only new homes that would also be found for ‘new homes’ Internet searches. NewHomesDirectory.com proved immediately to be a valuable Internet marketing tool to new home builders. Today, NewHomesDirectory.com delivers thousands of new home consumers to builders’ websites each and every day.   Acknowledgments

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In This Episode:

Rachea Pendley interviews Anthony Grasst, Vice President and National Builder Manager at CMG Home Loans, he shares his expertise on the current housing market, addressing buyer hesitations and the importance of effective communication in the sales process. He emphasizes the need for sales counselors to bridge the knowledge gap regarding financing and to engage buyers with empathy. Strategies for preparing for buyer concerns and the timing of financing discussions are also discussed, along with the role of sales leaders in training their teams. The conversation concludes with actionable best practices for sales counselors to enhance their effectiveness in helping buyers achieve home ownership.

 

Time Stamps:

00:00 Navigating the Home Buying Landscape 02:48 Understanding Buyer Sentiment and Affordability 05:48 The Role of Sales Counselors in Financing 09:02 Bridging the Knowledge Gap 11:57 Strategies for Overcoming Buyer Hesitation 14:51 Effective Communication of Financing Options 17:46 Best Practices for Sales Counselors 21:06 Empathy and Understanding in Sales 23:49 The Importance of Preparation and Practice 27:12 Closing Thoughts and Key Takeaways  

About Anthony:

Anthony Grasst is Vice President and National Builder Manager at CMG Home Loans. With an incredible depth of knowledge of buyer financing preferences, he provides strategies, sales ideas, training, and market intelligence to hundreds of builders, resulting in billions of dollars of sales each year. Anthony is a regular speaker at real estate industry events and hosts "The Sales Lab," an online education series for new home sales professionals. He is recognized as one of the top financing experts in the country, teaching sales teams how to engage buyers using financing. He brings builders actionable ideas and solutions that create sales.

 

Acknowledgement:

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365 

In This Episode

Michelle Bendien interviews Justin Doornbos of BombBomb about the transformative power of video messaging in enhancing customer experience and accelerating the sales cycle. Justin shares insights on how builders can effectively use video to create emotional connections, engage clients, and overcome common objections to video usage. The conversation emphasizes the importance of tracking and analytics in sales, showcasing how video can lead to better relationships and increased referrals.

 

Timestamps

00:00 The Power of Personal Connection in Sales 04:15 Navigating Holiday Sales Challenges 06:10 Enhancing Customer Experience with Video Messaging 09:53 Strategies for Effective Video Communication 13:30 Maintaining Emotional Connection with Buyers 17:36 Overcoming Objections to Video Messaging 21:21 The Importance of Tracking and Analytics 26:36 The Risks of Ignoring Video Technology

About Justin

Justin Doornbos is an experienced Enterprise Account Executive and a dedicated coach with over nine years of experience helping home builders accelerate sales and elevate the customer experience through simple yet powerful video messaging. He has partnered with 14 of the top 20 home builders and many more in the Top 100, guiding them to adopt personalized, human-centered communication strategies. Justin specializes in helping organizations ReHumanize their business communication across Marketing, Sales, and Customer Success. 

 

Acknowledgement 

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365 

 

 

 

In This Episode:

Mary Beth Berry engages with Amy O'Connor to discuss the impact of AI on the home building industry. They explore how AI is transforming project management, enhancing customer experiences, and addressing concerns about data privacy. The conversation culminates in a live interview with ChatGPT, where the AI shares its capabilities and insights into the home building sector, emphasizing the importance of sustainability, personalization, and efficiency in modern construction practices.

 

Timestamps:

00:00 We Interview ChatGPT 00:37 Seasonal Changes & Holiday Traditions 05:13 The Impact of AI on Construction 09:11 Amy's Kids Usage of AI 12:29 The ChatGPT Interview 14:26 Top 3 Fears About Using AI according to AI 15:46 What Can AI Help With in Homebuilding? 17:41 What AI Knows About Top Home Building Companies 21:06 How Can Builders Stand Out From Their Competitors? 24:36 ChatGPT Voice is Programmed to Sound Natural  25:26 Using ChatGPT to Translate During Sales Conversations 27:05 The Advantage of Implementing AI Into Your Business 28:21 Two Things ChatGPT Wishes People Knew About It 30:16 What AI Has To Say About Mary Beth Berry 31:40 AI's Juicy Tidbits about Jeff Shore 32:42 Final Thoughts About the ChatGPT Interview   About ChatGPT: ChatGPT is a conversational AI developed by OpenAI, trained to assist users with a wide range of tasks, from answering questions to generating creative content. Leveraging the power of advanced machine learning and natural language processing, ChatGPT can provide detailed information, offer advice, brainstorm ideas, and even create tailored writing and design suggestions. It's built on a foundation of broad general knowledge with capabilities to adapt to specific fields, ensuring it remains versatile and helpful across a variety of domains. Constantly updated with the latest techniques, ChatGPT aims to make digital interactions smoother, more insightful, and accessible to everyone.   Acknowledgement: Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365    *This episode features an interview with ChatGPT Voice, an AI assistant developed by OpenAI. While it strives for accuracy and clarity, any information shared should be double-checked, as occasional inaccuracies may occur. This conversation is intended for informational and entertainment purposes only.

In This Episode:

Back in July, Jeff interviewed Mollie Carmichael, Principal at Zonda, for the Sales & Marketing Leadership Summit. Their conversation explored the evolving landscape of home buying, with a focus on the critical need for clear communication with potential buyers and a deep understanding of consumer behavior. They discussed the impact of interest rates on purchasing decisions and the growing shift toward online home buying. The conversation highlighted the importance of transparent pricing, innovative home design, and adapting marketing strategies to meet changing consumer preferences, particularly in visual appeal and communication. Additionally, the speakers addressed challenges in online purchasing, the future of the real estate market, and the integration of technology, encouraging industry professionals to continuously innovate and enhance customer experiences.

 

Timestamps:

00:00 The Importance of Immediate Communication 02:31 Understanding Consumer Behavior in Home Buying 06:44 The Role of Interest Rates and Affordability 10:27 The Shift to Online Home Buying 14:08 Visual Appeal and Marketing Strategies 18:25 Consumer Preferences and Communication Channels 24:44 Transparent Pricing and Home Design 28:01 Challenges in Online Home Buying 30:48 Customer Experience and Sales Tools 34:06 Marketing Strategies and Customer Insights 39:38 The Future of Real Estate and Technology 46:38 Market Forecast and Closing Thoughts   About Mollie:

Mollie is a leading real estate advisor and Principal at Zonda, specializing in community and product insights. She combines her vast experience with Zonda’s consumer preference data to help builders strategize the best design that clients will love.

  Acknowledgment:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365 

In this episode 

Jeanna Roach, CEO of Betenbough Companies, discusses the importance of defining culture and purpose within an organization and the growing trend of build-to-rent housing. She explores the challenges and setbacks faced in leadership roles, the unique culture and transparency of Betenbough, and their commitment to affordable housing and community giving. The discussion emphasizes resilience, generosity, and the impact of a strong organizational culture.

 

Timestamps

00:00 Defining Culture and Purpose 04:14 The Build-to-Rent Trend 08:10 Gina Roach's Journey to CEO 14:01 Overcoming Setbacks and Building Resilience 17:50 The Unique Culture of Beaten Bow 22:04 Transparency and Generosity in Business 25:48 Affordable Housing Commitment 29:55 Expanding with Purpose 31:49 Community and Global Giving

 

About Jeanna

Jeanna Roach is the CEO of Betenbough Companies. Her journey with Betenbough began in 2006, where she held various positions, including Public Relations Specialist, Marketing Manager, and Vice President of Sales & Marketing. Jeanna is known not only for her visionary leadership but also for defending and nurturing the company's culture, ensuring Betenbough Companies remains a place where employees can thrive both personally and professionally. Throughout her career, she has demonstrated a strong commitment to leadership development and has been instrumental in fostering the company’s unique, people-first culture.

 

Acknowledgment 

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In this episode: 

Qadra Evans, Director of Industry Relations for New Construction at Zillow, discusses the evolving landscape of the real estate market, focusing on consumer preferences, the role of technology in home building, and the importance of workforce development. Qadra shares insights from her role at Zillow, highlighting trends such as the increasing significance of pets in home buying decisions and the growing interest in accessory dwelling units (ADUs) as a solution to the affordability crisis. She also explores how builders are adapting to economic challenges and the expectations of younger buyers regarding smart home technology. The discussion concludes with a focus on the She Built Foundation and its efforts to inspire the next generation in the skilled trades.

 

Timestamps:

00:00 The Appeal of New Construction 03:14 The Rise of Accessory Dwelling Units (ADUs) 05:51 Consumer Preferences and Market Trends 11:50 The Impact of Technology on Home Building 19:13 Workforce Development in Home Building

 

About Qadra:

As the Director of Industry Relations for New Construction at Zillow, Qadra creates and nurtures strategic partnerships with homebuilders across the country, leveraging 20+ years of real estate experience and expertise. In her role, she shares valuable insights, data, and research with the industry, and showcase Zillow's innovative products and solutions that help homebuilders reach and engage more homebuyers online. She is passionate about elevating the skilled trades within underrepresented communities, and is a member of the Executive Leadership Team at The House That She Built, a community of 20 female leaders who aim to overcome the international labor shortage in construction.

 

Acknowledgment: 

Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In this episode

we are joined by Alaina Money-Garman, the founder and chief executive officer of Garman Homes, to share her journey and insights into the home building industry. As a visionary leader, Alaina offers a deep dive into the challenges and opportunities faced by women in construction, the importance of leadership development, and how to cultivate resilience in a competitive market. Her expertise in fostering innovation and building a successful company serves as an inspiration for aspiring leaders. The episode concludes with valuable advice for newcomers in the industry, emphasizing the need for creativity, compassion, and the courage to embrace change.

 

Timestamps

00:00 Authenticity and Making Space for Others 03:06 Emerging Trends in Home Building 05:47 The Journey of Alaina Money-Garman 11:57 Garmin Homes: A Different Approach 18:08 Innovation in Home Building 24:09 Addressing the Housing Affordability Crisis 30:09 Future Predictions for Home Building 36:07 Advice for Newcomers in Home Building   About Alaina

Alaina Money-Garman is the founder and chief executive officer of Garman Homes, a company renowned for its innovative designs and customer-centric approach in the home building industry. With a focus on offering a custom-like experience within production homebuilding, Alaina has led her company to great success, constructing close to 400 homes annually. Her leadership philosophy emphasizes the importance of creating deep connections with clients and fostering a positive, inclusive work culture. In recognition of her contributions to the industry, she was awarded the Woman of the Year title at the Women in Residential Construction (WIR+CC) conference.

  Acknowledgment   Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In This Episode

Carol Ruiz, the owner and founder of Newground PR and Media, discusses the role of PR in home building and protecting a brand's reputation, as well as the importance of media training for executives. Carol also shares insights on crisis communications and the power of third-party credibility in PR. The conversation concludes with recommendations for some must-watch documentaries!

 

Timestamps

00:00 Answer The Question Honestly and Briefly 02:53 Understanding Buyer Sentiment in Housing Market 08:30 Carol Ruiz Interview 10:05 Separating Personal Brand from Business Brand 12:20 What Does A PR Person Do? 14:15 Dealing with Crisis Communications 17:50 Analyzing National Debacles from a PR Perspective 19:55 Understanding Media Training 21:26 Advice For When You Are On Camera 22:45 The Passion and Challenges of the Home Building Industry 23:53 Documentaries You Must Watch   About Carol  Carol Ruiz is the Principal of NewGround PR & Media, a full service communications & marketing firm with an all-encompassing understanding of how people discover & engage with brands. With deep expertise in real estate, architecture, and development, Carol has secured press in top-tier publications such as The New York Times and The Wall Street Journal. She is an active leader in the Urban Land Institute and frequently speaks at industry events like the International Builders’ Show.   Acknowledgment Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365