Build Your Author Brand Podcast – Détails, épisodes et analyse

Teddy Smith is partnership manager at Publishing Performance, host of the Publishing Performance Show podcast, and founder of My Romance Reads, a newsletter with over 25,000 romance readers who love free and discounted books. Publishing Performance is an AI-powered Amazon ad tool that helps authors set up campaigns, choose keywords, and optimize over time to sell more books and increase profits. In this episode, Teddy shares lessons from marketing his own products and how data, automation, and smart strategy cangive indie authors a competitive edge.

Episode Highlights:

• How Teddy mastered Amazon’s algorithm—and what most authors get wrong about ads
• The two types of readers (fiction vs. non-fiction) and how they search for books differently
• Using ChatGPT and other tools to reverse-engineer what your readers really want
• Why your cover, title, and book description must be optimized to sell
• The power of reader-targeted promotions—and how free or discounted books can drive thousands of downloads and long-term fans

Connect with Teddy:

Website: https://teddyagsmith.com/

Social media (all platforms): @teddyagsmith

Publishing Performance: https://publishingperformance.com/

My Romance Reads: https://myromancereads.com/

Connect with Isabelle:

Website: ⁠⁠⁠⁠www.buildyourbrandwithpr.com

Substack: ⁠Isabelleknightpr.substack.com⁠

Threads: ⁠⁠⁠⁠https://www.threads.net/@isabelle.knight.pr

Instagram: ⁠⁠⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠⁠ ⁠

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠⁠ ⁠

Facebook: ⁠⁠⁠⁠https://www.facebook.com/ikpublicity⁠⁠⁠

Jodi Brandon is a book publishing strategist and coach for business owners and leaders, and the founder of Jodi Brandon Editorial. Jodi has used her 20+ years’ experience in book publishing to help 850+ business owners, leaders, and entrepreneurs write, publish, and market a book to grow their business. She is the author of Write.Publish.Market., 2nd edition (3rd edition coming fall 2025!), and the host of the Write Publish Market podcast.

In this episode, Jodi and Isabelle discuss how business owners can use a book as a powerful business tool—not just for credibility and visibility, but for long-term impact. They break down why the true ROI of a book isn’t in royalties, but in the opportunities it creates.

Episode highlights:

• How writing a book can grow your business and authority
• The rise of hybrid publishing and how it compares to traditional and self-publishing
• Why your personal goals matter more than bestseller status or vanity metrics
• How to repurpose existing content to start your book and skip the overwhelm
• The role of primary vs. secondary audiences in book marketing
• Why writing a book is a long game—and how it pays off

Connect with Jodi:

YouTube: https://www.youtube.com/c/JodiBrandon 

LinkedIn: https://www.linkedin.com/in/jodibrandoneditorial/

Instagram: https://www.instagram.com/jodibrandoneditorial/

Connect with Isabelle:

Website: ⁠⁠⁠⁠www.buildyourbrandwithpr.com

Substack: ⁠Isabelleknightpr.substack.com⁠

Threads: ⁠⁠⁠⁠https://www.threads.net/@isabelle.knight.pr

Instagram: ⁠⁠⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠⁠ ⁠

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠⁠ ⁠

Facebook: ⁠⁠⁠⁠https://www.facebook.com/ikpublicity⁠⁠⁠

In this episode of the Build Your Author Brand podcast, Isabelle sits down with best-selling indie author Ty Hutchinson, who shares his incredible journey from a burned-out advertising
career to becoming a successful full-time writer. Ty discusses his path into self-publishing, the importance of embracing failure and experimentation, and how building strong relationships with readers has been key to his success.
Whether you're an aspiring author or an established indie writer, Ty’s insights on navigating the changing landscape of indie publishing and building a personal brand are sure to inspire.

Episode Highlights:

• The power of persistence in the face of early struggles in the writing and publishing world.


• Why embracing new opportunities and saying “yes” has been key to Ty’s growth as an author.


• How building a personal connection with readers is just as important as writing great books.


• The importance of being honest with yourself about your author goals.


• Why building a strong, authentic relationship with your audience is key to long-term success.


• The importance of being proactive with your marketing efforts to stay visible in a crowded marketplace.


• Why listening to your readers and adapting based on their feedback is crucial for both improving your craft and building a successful author business.

Connect with Ty:

⁠⁠⁠⁠⁠⁠https://tyhutchinson.com/

Connect with Isabelle:

Website: ⁠⁠⁠www.buildyourbrandwithpr.com⁠⁠⁠

Threads:  ⁠⁠⁠https://www.threads.net/@isabelle.knight.pr⁠⁠⁠ 

Instagram: ⁠⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠⁠

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠⁠ 

Facebook: ⁠⁠⁠https://www.facebook.com/ikpublicity⁠⁠⁠ 

TikTok: ⁠⁠⁠https://www.tiktok.com/@isabelle_knight_pr⁠⁠⁠

X: ⁠⁠⁠https://twitter.com/ik_publicity⁠⁠⁠ 

In this episode, Isabelle is joined by award-winning fantasy author Meg Kramer to discuss her remarkable journey as an indie author. Meg, known for her debut novel Amoura Awakened, invites readers to escape reality and discover
their power to transform it. She shares her transition from a traditional career to indie publishing, emphasizing the importance of self-discovery and authenticity in her writing. Meg explores how personal experiences shape storytelling and offers strategies for overcoming inner criticism and societal pressures.

Episode Highlights:

• Meg's story of transitioning from a traditional career to becoming an indie author, highlighting the motivations and challenges involved


• The significance of self-discovery and authenticity in writing, and how personal experiences shape storytelling


• The impact of inner criticism and societal pressures on creativity, along with strategies for building confidence as an author


• The empowerment and freedom that come with being an indie author, and leveraging past experiences for growth as a creative professional


• Meg’s authentic approach to marketing and writing, recognizing the long-term nature of success in the literary world


• Creative social media strategies for enhancing reader engagement and fostering a sense of connection with characters and stories

Connect with Meg:

⁠⁠⁠www.megkwrites.com

Connect with Isabelle:

Website:
⁠⁠www.buildyourbrandwithpr.com⁠⁠

Threads:
 ⁠⁠https://www.threads.net/@isabelle.knight.pr⁠⁠ 

Instagram: ⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠

LinkedIn: ⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠ 

Facebook:
⁠⁠https://www.facebook.com/ikpublicity⁠⁠ 

TikTok:
⁠⁠https://www.tiktok.com/@isabelle_knight_pr⁠⁠

X: ⁠⁠https://twitter.com/ik_publicity⁠⁠ 

In this episode, Isabelle chats with J.A. Crawshaw, an author whose journey into writing is as inspiring as it is unconventional. John shares his transformative experiences, from struggling with undiagnosed dyslexia to publishing multiple novels and a memoir. He discusses the importance of branding for authors, the challenges of marketing, and his innovative approach to connecting with readers and building a loyal fanbase. 

Episode Highlights:

• John shares his unique author journey and how it shaped his fluid writing style


• How understanding his brand message shaped his author identity


• The challenges of marketing and the effectiveness of face-to-face interactions at live events


• The value of nurturing reader relationships and incorporating their feedback into his writing


• Insights into the conflicting marketing strategies for authors and the importance of finding what works for you


• Differences between traditional and indie publishing, emphasizing the freedoms of being an indie author


• The feedback loop with readers and how their insights influence John’s storytelling


• Practical tips for aspiring self-published authors

Connect with J.A. Crawshaw:

⁠https://www.jacrawshaw.com/

https://linktr.ee/jacrawshaw_author

Connect with Isabelle:

Website: ⁠www.buildyourbrandwithpr.com⁠

Threads:  ⁠https://www.threads.net/@isabelle.knight.pr⁠ 

Instagram: ⁠https://www.instagram.com/isabelle.knight.pr⁠

LinkedIn: ⁠https://www.linkedin.com/in/isabelle-knight-pr⁠ 

Facebook: ⁠https://www.facebook.com/ikpublicity⁠ 

TikTok: ⁠https://www.tiktok.com/@isabelle_knight_pr⁠

X: ⁠https://twitter.com/ik_publicity⁠  

Award-winning and best-selling author and writing mentor,
Pauline Tait, joins Isabelle to share about her journey expanding her author business into what it is today. Pauline started her author journey writing children’s picture books, later expanding to romantic suspense novels, and now also mentors fellow children’s picture book authors to help ensure their success.

Episode Highlights:

•  Pauline shares how taking a leap of faith from
  writing children’s picture books to adult romantic suspense novels led to greater depth in her author brand


• Pauline explains how having her authentic author
  brand story has been a crucial piece of not only her best-selling books, but also the successful expansion of her author business


• Pauline emphasizes the importance of authors utilizing
  social media to promote and market their author brand, not just their books


• Tips to help authors feel more comfortable using social media to promote their author brands and businesses


• A conversation on the role of luck in achieving success as an author

Connect with Pauline: www.paulinetait.com

Connect with Isabelle:

Website: www.buildyourbrandwithpr.com

Threads:  https://www.threads.net/@isabelle.knight.pr 

Instagram: https://www.instagram.com/isabelle.knight.pr

LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr 

Facebook: https://www.facebook.com/ikpublicity 

TikTok: https://www.tiktok.com/@isabelle_knight_pr

X: https://twitter.com/ik_publicity  

In the final episode of season one, Isabelle highlights the
crucial PR, publicity, and promotion strategies discussed throughout the podcast's inaugural season.

Episode Highlights:  

• The significance of crafting your Author Brand
  Story and pinpointing your ideal reader in cultivating a dedicated fan base


• The importance of securing valuable media
  coverage and leveraging third-party platforms across various mediums to transcend the limitations of traditional marketing


• Tips for unlocking the full potential of your
  authorial career by establishing the groundwork for long-term success in the ever-evolving landscape of marketing and media

Connect with Isabelle:

On Instagram: ⁠@isabelle.knight.pr⁠

On LinkedIn: ⁠linkedin.com/in/isabelle-knight-pr⁠

Visit the website: ⁠www.buildyourbrandwithpr.com⁠

Download your Free Top 10 Tips to Build Your Author Brand: ⁠https://bit.ly/10TipsAuthors⁠

In this episode, Isabelle guides you through preparing for and maximizing your impact as a featured guest on a podcast. From crafting the perfect pitch to ensuring a successful interview, she covers the essential steps to make your guest appearance memorable and beneficial to your promotional goals.

Episode Highlights:

• How to craft a compelling podcast guest pitch that highlights your unique credibility on a topic


• Tips for embracing self-promotion confidently, including how to showcase your expertise, personality, and upcoming projects with ease


• How to ensure alignment of the podcast’s promotion with your own marketing plans


• Insight into understanding the dynamics of podcast conversations and collaborating with the host for maximum audience engagement

Connect with Isabelle:

On Instagram: ⁠@isabelle.knight.pr⁠

On LinkedIn: ⁠linkedin.com/in/isabelle-knight-pr⁠

Visit the website: ⁠www.buildyourbrandwithpr.com⁠

Download your Free Top 10 Tips to Build Your Author Brand: ⁠https://bit.ly/10TipsAuthors⁠

In this episode, Isabelle dives into the intricacies of launching products, books, or services with precision and purpose. She shares invaluable insights on crafting a strategic approach that ensures maximum impact and audience engagement.

Episode Highlights:

• Isabelle outlines the important factors you need to consider for a successful launch: defining objectives and underlying purpose, realistic and achievable goals, and timing that resonates with your target audience


• How tailoring your messaging and content to resonate with your audience’s interests and needs enhances engagement and conversion rates


• How to leverage data and metrics in your launch strategy 


• Why strategic use of communication platforms is crucial to fostering engagement and building brand loyalty and action 


• Tips for developing strategic partnerships to amplify reach and engagement


• How to enhance relevance and resonance through timely and relevant brand messaging

Connect with Isabelle:

On Instagram: ⁠@isabelle.knight.pr⁠

On LinkedIn: ⁠linkedin.com/in/isabelle-knight-pr⁠

Visit the website: ⁠www.buildyourbrandwithpr.com⁠

Download your Free Top 10 Tips to Build Your Author Brand: ⁠https://bit.ly/10TipsAuthors⁠

You’ve created your Author Brand Story, well done! Now, how do you use it? 

In this episode, Isabelle explains how to use your Author Brand Story to reach your ideal audience and maximize the success of your books.

Episode Highlights:

• Isabelle shares one of the major pitfalls new authors fall into when promoting their books


• How your Author Brand Story helps your readers recognize and connect with your unique passions and values


• Practical ways to use your Author Brand Story for PR, publicity, and marketing purposes


• Tips for finding PR and publicity opportunities as a new author


• How to build an author profile that gives you credibility, authenticity and authority in your field of writing or genre

Connect with Isabelle:

On Instagram: ⁠@isabelle.knight.pr⁠

On LinkedIn: ⁠linkedin.com/in/isabelle-knight-pr⁠

Visit the website: ⁠www.buildyourbrandwithpr.com⁠

Download your Free Top 10 Tips to Build Your Author Brand: ⁠https://bit.ly/10TipsAuthors⁠