Build That Business – Détails, épisodes et analyse
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Build That Business
Lindsay J Williams
Fréquence : 1 épisode/13j. Total Éps: 114
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- http://www.brandeegaar.com/
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90: Using scarcity & urgency to persuade couples to take action at wedding shows (even if the timing isn’t right for your services yet).
mardi 9 juillet 2024 • Durée 17:00
Welcome to another episode of the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into a highly requested topic: using urgency and scarcity to persuade couples to take action at wedding shows, even if they think the timing isn’t quite right for your services yet.
In this episode, we’ll cover:
- Understanding Urgency and Scarcity: Learn the difference between these two powerful strategies and how to use them effectively at wedding shows.
- Real-Life Scenarios: Practical advice on what to say when couples tell you they’re not ready to book yet, including how to secure future appointments and lock in show specials.
- Visual Aids and Availability Charts: Tips on using visual timelines and availability charts to create a sense of urgency and guide couples through their planning process.
- Flexible Booking Options: How to offer flexible booking options that reduce risk for couples and increase your chances of securing a booking.
- Building a Sense of Community: Techniques for keeping couples engaged and excited about working with you long after the show is over.
- Door Busters and Early Bird Incentives: Creative ideas to light a fire under attendees and encourage immediate action.
Tune in to discover how to turn “we’re not ready yet” into your biggest opportunity. Let’s fill up your calendar now and ensure couples get the best possible service for their big day.
Don’t forget to subscribe, leave a review, and reach out to me on Instagram @MsLindsayJWilliams with your experiences and questions.
Until next time, keep building that business!
89: How to attract your ideal customers at wedding shows (yes, even if you serve a high-end clientele)
Saison 1 · Épisode 89
mardi 2 juillet 2024 • Durée 18:30
Welcome to Episode 88 of The Build That Business Podcast! In this episode, your host Lindsay J. Williams challenges the belief that high-end clients don't attend wedding shows and shares expert strategies to help you attract your ideal customers at these events.
Episode Highlights:
- Busting the myth: Why high-end clients do attend wedding shows
- Understanding the diverse reasons couples attend wedding shows
- Creating an immersive and engaging booth experience
- The importance of pre-show marketing and clear calls to action
- Inviting your own audience to ensure your ideal clients are there
- Leveraging paid ads and personalized invites for maximum impact
Listen now and take the first step towards attracting your ideal customers at wedding shows!
80: Clone your best clients with Heidi Thompson
mardi 24 janvier 2023 • Durée 26:37
Have you ever worked with a dream couple and thought, "I wish all my clients were like them!”. Did that make you think about what you could do to attract more of the same type of clientele? My guest, Heidi Thompson, is the queen of cloning clients. Listen in to find out how to get your favorite clients to tell you exactly what it takes to attract more couples just like them!
Top reasons to listen to the entire episode:
- It’s impossible to market to people unless you understand who they are and what they care about.
- Your marketing messages might be off even if you're solving your clients' problems.
- You have to speak the same language as your ideal clients and not assume anything.
Mention Resources
Wedding Business CEO Summit January 23rd - 27th 2023
Free Download: The Ultimate Marketing Checklist For Wedding Pros
How I 10x'd my Wedding Business
Connect with Heidi
Connect with Lindsay
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
79: Why Big Audacious Social Media Posts are Killing Your Business with Bevin Farrand
mardi 17 janvier 2023 • Durée 46:59
How many social media posts have you seen about someone having their “highest grossing year yet”? You know the ones… They're typically on bright, colorful backgrounds, and it’s usually only the first week of January when they announce this is their million-dollar year! This might seem harmless or like just another post in the scroll. But my guest, Bevin Farrand, explains why they're actually harmful to your business...
Top reasons to listen to the entire episode:
- Your big, bold statements are ruining your business because you're asking for blanket support.
- There comes a time when you need to bring in people who will question your dreams.
- No matter whether someone supports you or not, you should not let it influence your decision-making.
Connect with Bevin
Connect with Lindsay
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
78: Connecting, Communicating and Confidence Building with Courtney & Dana from Hustle + Gather
mardi 10 janvier 2023 • Durée 41:46
Are you ready for something a bit different to kick off 2023? In this episode, I share my podcast interview with Courtney Hopper and Dana Kadwell on the Hustle + Gather podcast. Usually, when you're a guest on someone's podcast, you get a list of questions ahead of time, so you can prepare… but not with these ladies! This episode was totally unscripted, so the conversation was completely natural and fun. Listen in for a real, raw look behind the scenes at how I built my business and the struggles I faced along the way.
Top reasons to listen to the entire episode:
- Learn how to build business relationships early on.
- Understand how people connect with people, so leads will be easier to close when they trust and like you.
- Discover why sometimes taking a nap is the most productive thing you can do.
Mentioned Resources
Hustle + Gather, with Courtney and Dana
Connect with Lindsay
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
77: Continued - A Happy Pocket Full of Money - Book Review with Nikisha King-Hidalgo
mardi 3 janvier 2023 • Durée 54:26
Welcome to part two of this two-part series. If you haven't listened to episode 76, I'd love for you to go back and catch the beginning of this conversation! In this episode, Nikisha King-Hidalgo and I continue our conversation about the book, A Happy Pocket Full of Money, and how you can apply it to your own life. If you want to reframe your mindset when it comes to your business, goal setting, and life, then be sure to tune in!
Top reasons to listen to the entire episode:
- Discover why wanting comes from a place of scarcity.
- Learn how Nikisha already has everything she needs.
- Find out how your subconscious dictates your thoughts, values, and beliefs.
Mentioned Resources
Connect with Nikisha
Connect with Lindsay
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
76: A Happy Pocket Full of Money - Book Review with Nikisha King-Hidalgo
mardi 27 décembre 2022 • Durée 01:04:38
Have you ever read a book that radically changed your life? Is there a book you have to share with everyone you meet because you know it will change their lives as well? That's exactly what happened with me and my next guest, Nikisha, and I'm glad not only that she's here to discuss that book and how you can apply it to your own life, but that she introduced me to it. If you're someone who dreams of achieving your goals, but gets hung up wondering how to make them happen, then this episode – and book – is for you.
Top reasons to listen to the entire episode:
- Discover why you need to work diligently to reshape your vision and your subconscious thoughts.
- Learn why being mentally present is the hardest thing to do, but it’s physically easy.
- Finding moments of gratitude and gratefulness can help you stay present.
Mentioned Resources
Connect with Nikisha
Connect with Lindsay
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
75: Encore: 6 things you should be doing during your slow season
mardi 20 décembre 2022 • Durée 16:33
How do you get through the slow months of your business? Do you get anxious because you aren't bringing in revenue during the holiday season? Maybe start trying to fill your time and grasp at small jobs just to keep your business afloat. Or maybe you're not totally sure what you should even be doing. Believe me, I've been there. But these slow months are now my secret weapons!! And they can be yours, too.
Top reasons to listen to the entire episode:
- Find out why you need to be clear and concise in your messaging.
- Discover why it's time for you to start automating things in your business.
- Learn how to set up your business processes during this time so that they work for you when you're not there.
Mentioned Resources
Connect with Lindsay
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
74: Signs That Your Niche Isn’t Working for You (and How to Fix it) with Chanda Daniels
mardi 13 décembre 2022 • Durée 35:27
Do you find yourself saying “Yes” to any and all potential clients just to pay the bills? Even when you know they’re not going to be a great fit for you? I get it! I’ve felt that pressure and I’ve been there. My guest, Chanda Daniels, has been there too and knows firsthand how limiting it can be for your career. While finding and sticking to a niche can be hard, it is one of the most important things that you can do for your business.
Top reasons to listen to the entire episode:
- Learn how seeking under-served communities can help you find a niche
- Why you need to say No
- How to stay current with the times while staying true to your specialty
Mentioned Resources
Pretty Pair Bride - Inspirations for Plus Size Brides
Connect with Chanda
Chanda Daniels Planning & Design
Connect with Lindsay
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout.
73: 3 reasons people aren't buying
mardi 6 décembre 2022 • Durée 12:21
Have you ever been contacted by a couple only to get ghosted after your initial response? Or maybe you had a few promising conversations with them, but they backed out at the last minute. There's nothing worse than feeling rejected and having dry spells in your business. But when you understand the reasons behind why people aren't buying, it can change how you approach, well, everything. Ready to get to the bottom of this? Keep listening…
Top reasons to listen to the entire episode:
- There will be people willing to pay for your services if they want them badly enough.
- If you stick to the rules you set for your business, your calendar will fill up, and you will be less stressed.
- Customers who don't care about your product or service aren't bad people, and they're just not your customers.
Mentioned Resources
How to Make Your Competition Irrelevant
Connect with Lindsay
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
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