Explorez tous les épisodes du podcast Bring Your Product Idea to Life
| Titre | Date | Durée | |
|---|---|---|---|
| Behind the Scenes of Trek Tots: Kim Wright's Entrepreneurial Adventure | 02 mai 2025 | 00:36:49 | |
This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:
USEFUL RESOURCES: Optimise all your tasks, sales platforms, orders and shipping with Hustl. Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025) LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Amazon Made Easy – Join Anytime Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence. https://vickiweinberg.com/membership/ Mentioned in this episode: Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| What's Changed on Amazon in 2025 (So Far) | 29 avr. 2025 | 00:12:19 | |
We’re only a few months into 2025 and already a lot has changed on Amazon! Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what’s new and what’s coming up. In this episode, I cover:
If you're feeling a bit overwhelmed by all the changes (and there are a lot!), you’re not alone. I’m here to break it down for you – and if you’d like personalised support for your business, you’re always welcome to book a free intro call. LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Why Business Protection Matters - with Jo Lund, Pangea Life | 25 avr. 2025 | 00:40:05 | |
What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask. I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can fully understand the impact and cost should a key person, business partner, or themselves suffer a serious illness or pass away. Jo then puts together a plan as to how they would deal with this and make sure they have the right insurances in place to fund it. Whether you’re running your business solo, have a small team, or dream of scaling up one day, this is one of those episodes that might just change the way you think. Jo shares the different types of business protection available (spoiler alert: it’s not just about insurance for big businesses!), and why getting the right cover in place could save your business – and protect your loved ones – if something unexpected happens. You’ll learn:
A must-hear if you want to protect what you’ve worked so hard to build. Useful Resources: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Amazon Made Easy – Join Anytime Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence. https://vickiweinberg.com/membership/ Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Amazon Selling Myths vs Facts | 22 avr. 2025 | 00:21:52 | |
If you’ve been thinking about selling on Amazon, you’ve probably heard all sorts of advice - some of it helpful, and some of it... not so much. In today’s episode, I'm busting 10 common myths about selling on Amazon, including:
If you’ve been feeling overwhelmed by mixed messages or just want a bit of clarity before you dive in, this episode is for you. MENTIONED IN THIS EPISODE: Amazon Made Easy: https://vickiweinberg.com/membership/ My FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support | |||
| How a Teen Started a Successful Art Business - with Lucy Kendall, Share A Little Frankie | 18 avr. 2025 | 00:30:04 | |
This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie—a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination. Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then reproduces her designsas high quality giftware and eco-conscious greeting cards. Her story is full of insight, heart, and practical advice—whether you’re just getting started or looking to take your product business to the next level. We discuss:
Whether you’re navigating wholesale, exploring new product ideas, or just love hearing how others are doing it, Lucy’s story is a real treat. Useful Resources: Share A Little Frankie Website Share A Little Frankie Instagram Share A Little Frankie Facebook LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Amazon Made Easy – Join Anytime Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence. https://vickiweinberg.com/membership/ Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here:... | |||
| 5 common questions about selling on Amazon | 15 avr. 2025 | 00:32:31 | |
Thinking about selling on Amazon but feeling a little overwhelmed? In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads! I answer:
If you’ve been thinking about starting - or have questions holding you back - this episode will give you some honest, practical advice to move forward with confidence. MENTIONED IN THIS EPISODE How much does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjA How to use the Amazon fees calculator: https://youtu.be/Mso8UMYNCfo How to send stock in to FBA: https://youtube.com/shorts/E40EMTjJvbs My FREE selling on Amazon checklist: https://mailchi.mp/72c24952cf50/amazon_checklist JungleScout: https://get.junglescout.com/qmzowcok8yj3 Amazon Made Easy: https://vickiweinberg.com/membership/ LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support | |||
| The Art of Unboxing: Packaging Insights from Dane Whitehurst, Burgopak | 11 avr. 2025 | 00:37:26 | |
Think your product packaging is “just a box”? Think again. In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes forever. I'm joined by Dane Whitehurst, Creative Director at award-winning packaging company Burgopak. With over two decades of experience, Dane shares how packaging can transform the moment of unboxing into a powerful, joyful brand experience your customers won’t forget—and will want to share. Dane shares:
Dane also shares one key piece of advice that hardly anyone talks about when it comes to packaging—but it could save you time, money and stress down the line. By the way this is one episode you might want to watch as well as listen. Dane shows off a few brilliant packaging examples during the chat—so head over to YouTube to really see the magic in action. USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Amazon Made Easy is open I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. https://vickiweinberg.com/membership/ Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick... | |||
| 3 things you MUST do before you publish your first Amazon listing | 08 avr. 2025 | 00:15:45 | |
Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line. USEFUL LINKS Join Amazon Made Easy: https://vickiweinberg.com/membership/ LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Etsy Uncovered: Tips and Tricks for New Sellers with Dylan Jahraus | 04 avr. 2025 | 00:29:15 | |
My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges. Dylan shares her tops tricks and tips for selling on Etsy including:
Whether you’re already on Etsy or just starting to explore it, this episode offers plenty of ideas and insights to help you see what’s possible. USEFUL RESOURCES LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| Why You Shouldn’t Sell on Amazon | 01 avr. 2025 | 00:21:47 | |
I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business? I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for you. If you’re thinking about starting, I want to be sure you have a full understanding of what's involved. USEFUL LINKS Amazon Launch package: https://vickiweinberg.com/amazon-launch-package/ What does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjA LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support | |||
| From Idea to Launch: How to Use Market Research Effectively - with Flora Leung | 28 mars 2025 | 00:45:20 | |
This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to improve what you’ve already created or are developing. Flora’s advice is clear, practical, and full of “ah-ha” moments. From reading Amazon reviews the right way, to getting brutally honest feedback on prototypes (even if they’re in crummy jars!), this conversation will show you how research can help you stand out without second-guessing yourself or getting stuck in perfectionism. Listen in to discover:
If you’ve ever found yourself wondering “Is this product really going to sell?” or “What do my customers actually care about?” – this episode is for you. USEFUL RESOURCES Flora Leung, is the founder of Aspire Marketing Studios. Flora helps brands and small businesses turn their ideas into products. By combining market insights and customer data, Flora works with clients to create products that stand out and resonate. AMS Competitive Analysis Template - FREE DOWNLOAD LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here:... | |||
| Introduction to Amazon Ads: Tips and Tricks for Success | 25 mars 2025 | 00:24:39 | |
Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them. This is a great introduction to advertising on Amazon. Takeaways:
MENTIONED IN THIS EPISODE Amazon Made Easy is my membership for Amazon sellers, who want support and guidance with selling on Amazon, for less than £1 a day: https://vickiweinberg.com/membership/ LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support | |||
| One Year On - A catch up with Melissa McCall, Moving Little Minds | 21 mars 2025 | 00:33:14 | |
It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here. As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa McCall of Moving Little Minds, who first appeared on the podcast almost exactly a year ago. Moving Little Minds provide literacy focused teacher and parent workshops, online courses, and teacher support materials that use research-backed methods in fun and engaging ways. Melissa originally launched her business selling early literacy products to parents, but in the past year, she’s made a big pivot—now focusing on preschool directors and teachers instead. She shares the lessons she’s learned, from launching on Amazon and stocking boutiques to realizing who her real customers are. If you're a product-based business owner, you’ll love this honest, behind-the-scenes look at the ups and downs of finding your niche, refining your products, and learning what it really takes to grow a business. USEFUL RESOURCES Melissa's First Podcast Appearance: Episode 205 LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| My own experience selling on Amazon - and what I learnt | 18 mars 2025 | 00:20:44 | |
Today I'm sharing my story of selling products on Amazon - what’s worked and what hasn’t. I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I’ll talk about the importance of having a website alongside your Amazon store and how it helped me build my brand. Plus, I’ll share some solid tips on product listings, customer engagement, and inventory management. Stick around, because we’ll also cover some mistakes I made and what you can learn from them. LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Transform Your Business: Sam Chapman's Blueprint for Product Success | 14 mars 2025 | 00:49:55 | |
Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty! My guest is Sam Chapman, a product coach who helps business owners stand out, attract customers, and sell more – without discounting their products. Sam has a wealth of experience, having run his own successful hair salon and product line, and now he shares his knowledge to help others create a thriving business. If you’ve ever wondered how to differentiate your products, increase customer trust, and boost sales while maintaining your profit margins, this episode is packed with valuable insights just for you! We cover:
With Sam’s expert insights, you’ll learn how to position your products, connect with your ideal customers, and build a profitable, sustainable business. USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| 5 Common Amazon Selling Issues and How to Fix Them | 11 mars 2025 | 00:16:39 | |
Today, we’re tackling some common issues you might face when selling on Amazon. We go through five key problems that can pop up, like barcode errors and mismatched brand names. I share real advice on how to resolve these headaches and keep your business moving forward. Whether you're just starting out or you've been selling for a while, these tips are meant to help you navigate through Amazon’s tricky waters. Stick around for straightforward solutions that could save you a lot of hassle! LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Support this podcast for the price of a coffee if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Unlocking the Secrets of Retail Merchandising - with Sarah Johnson, Flourish Retail | 07 mars 2025 | 00:28:05 | |
If you’re running a product-based business, you know how tricky it can be to manage stock, set the right prices, and make sure your cash flow isn’t tied up in unsold inventory. But what if you could take the same strategic merchandising approach that big retailers use—without the huge budgets? My guest this week is Sarah Johnson. With decades of experience across high street brands and ASOS, Sarah Johnson saw a gap to bring big-business merchandising to smaller retailers, in a flexible, affordable way. Flourish Retail was the result, an award-winning consultancy which helps brands harness their product data to scale sustainably, boost sales, cut costs, and drive profitability. Struggling with pricing, stock management, or keeping up with retail trends? Sarah Johnson is here to help! In this episode, she reveals insider merchandising strategies that big brands use—so you can boost sales, cut costs, and grow your business with confidence. We cover: Retail Merchandising Demystified: What it really means, how it goes beyond visual merchandising, and why it's the key to business growth The Smart Way to Manage Inventory: How to buy the right amount of stock at the right time—so you don’t tie up cash or end up with unsold products How to Price Your Products for Profit: The biggest pricing mistakes small businesses make and how to avoid them Retail Trends for 2025: What’s changing in the industry and how you can stay ahead, including the impact of pricing shifts, sustainability trends, and customer buying behaviour Why Data is Your Best Friend: Sarah’s #1 tip for small businesses—how to use your sales data to make better decisions, avoid common pitfalls, and increase profitability Plus: Sarah shares one powerful action you can take today that will make an immediate impact on your business—so don’t miss the end of the episode! USEFUL RESOURCES LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Amazon Made Easy: 3 Quick Ways to Optimise Your Amazon Product Listings | 04 mars 2025 | 00:12:46 | |
Today, we're diving into three super easy tips to help boost your Amazon product listings. It's all about making small tweaks that can lead to big changes in sales. First up, we chat about the importance of your product title—it's gotta grab attention and say what’s special about your product right away. Then, we’ll talk about optimising your bullet points - to not just describe but also sell your product. Finally, we’ll cover refreshing your images to showcase your product better . So, let’s roll up our sleeves and get to improving those listings! LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| How Natrie is Changing the Way We Clean with Concentrated Eco Products - with Lauren Daly | 28 févr. 2025 | 00:28:11 | |
This week my guest is Lauren Daly, the founder of Natrie, a brand revolutionizing home cleaning with non-toxic, eco-friendly, and highly effective cleaning concentrates. With a background in professional cleaning, Lauren saw a gap in the market for products that were safe, powerful, and sustainable—so she created her own! Lauren shares her journey from experimenting with formulas in her kitchen to collaborating with a freelance chemist and manufacturer to bring her products to market. She discusses the challenges of product development, compliance, and marketing while balancing a busy home life with five kids. We talk about how to make your product stand out, why it’s so important to understand your customers and build your brand around what they really need, and how sustainability and convenience are shaping the way people shop. Whether you're just starting out or looking for ways to grow, Lauren’s journey is packed with inspiration and practical tips to help you along the way. LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Amazon Made Easy: How to Improve Amazon Listing Visibility | 25 févr. 2025 | 00:21:30 | |
Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right? l share some key strategies that can help you get noticed in this crowded marketplace. From optimising your product listings to using eye-catching images, we cover the essentials you need to make your products stand out. Plus, we’ll touch on the importance of driving traffic and utilising tools like FBA and Brand Registry to enhance your sales potential. Stick around for some straightforward tips that can make a real difference for your Amazon journey! Links referenced in this episode: Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| From Hobby to Business: Hannah Weston's Jewellery Journey | 21 févr. 2025 | 00:39:43 | |
Could you turn your creative passion into a full-time business? This week, my guest is Hannah Weston, a jewellery designer who transformed her hobby into a thriving business. Hannah designs and makes contemporary ’everyday’ jewellery. Each collection has a meaning behind it intended to celebrate our stories and connect us with our loved ones. Hannah also works to commission and runs beginners jewellery workshops. Hannah shares her journey from making jewellery as a child (with a little encouragement from her mum) to selling at craft fairs and eventually leaving her teaching career to run Hannah Weston Jewellery full-time. We get into:
Hannah’s story is so relatable for anyone who’s juggling a creative business alongside work or family life. If you’re dreaming of making your business your full-time thing, you’ll love this chat—it’s full of inspiration, honesty, and practical takeaways. USEFUL RESOURCES Hannah Weston Jewellery Website LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping | |||
| Why You Need Amazon Made Easy – Your Membership for Amazon Success | 18 févr. 2025 | 00:13:03 | |
Selling on Amazon can feel overwhelming – but you don’t have to figure it all out on your own! In this episode, I’m sharing everything you need to know about Amazon Made Easy, my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales. I’ll cover:
If you’re feeling stuck, unsure what to do next, or simply want a clear path to Amazon success, this episode is for you! Join Amazon Made Easy today: www.amazonmadeeasy.co.uk Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| From Doubt to Empowerment: Navigating the Entrepreneurial Journey - with Claire Hill | 14 févr. 2025 | 00:52:07 | |
Have you ever felt like you're not good enough, that your products aren’t as good as someone else’s, or that everyone else has it all figured out while you’re still trying to get things off the ground? You’re not alone! In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the topics of imposter syndrome and comparison—two common struggles for product creators and e-commerce business owners. Claire Hill helps people create and sell their own physical products. Claire is a self-belief and business coach and helps online business owners, with a warrior spirit to make their business dreams happen by teaching business and productivity tools, with mindset shifts. Claire is the founder of The Vivid Business Club and host of No Rest For The Vivid Podcast. Claire shares her insights on why we feel like imposters, how self-doubt creeps in, and why comparison can be so damaging to your progress. More importantly, she gives practical advice on how to break free from these mindset traps so you can confidently grow your business. Whether you're just starting out or already selling, this conversation will give you the boost you need to believe in yourself and your products. USEFUL RESOURCES: Claire's Previous Podcast Appearance: Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) | |||
| Don’t Give Up! How to Tackle Amazon Selling Issues Like a Pro | 11 févr. 2025 | 00:15:40 | |
Selling on Amazon can be tough! Today I share my best tips for dealing with issues and contacting Amazon Seller Support Takeaways:
Mentioned in this episode: Download my free checklist: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Meet the Only Maker of Woollen Coffins - with Eleanor Hunt, The Woollen Cwtch Company | 07 févr. 2025 | 00:39:23 | |
Ever heard of a woolen coffin? Neither had I until I spoke to Eleanor Hunt, founder of the Woolen Cwtch Company. Eleanor is revolutionising the funeral industry by creating unique woolen coffins, shrouds, and urns that are not only biodegradable but also support local farmers by unlocking the value of their wool. Based in rural Wales, Eleanor saw an opportunity to repurpose local wool—a resource farmers were struggling to profit from—into something totally unique: beautiful, biodegradable woolen coffins. She shares how she turned a simple idea into a growing business, completely rethinking an industry steeped in tradition. This episode is packed with insights for anyone creating a product from scratch, especially if you’re figuring things out as you go. Eleanor’s journey shows the power of persistence, how she navigated product development (including some serious trial and error), and why she’s so passionate about making a positive impact—both for the planet and the farming community. If you’ve ever had a business idea and thought, Where do I even start?, this episode is for you. Eleanor’s advice? Just start. You’ll figure it out along the way! USEFUL RESOURCES LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Struggling to stand out on Amazon? Join my live masterclass, 5 Ways to Be More Visible on Amazon – Without the Overwhelm, happening at 12pm on Tuesday 18th February. I’ll share five actionable strategies to boost your visibility, attract more customers, and grow your sales – all without adding stress or extra work. Spots are limited, so confirm yours now at https://calendly.com/vickiweinberg/get-visible Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5... | |||
| Amazon Made Easy: Using your reviews to improve your sales | 04 févr. 2025 | 00:12:23 | |
Today I share 3 practical ways you can use your Amazon reviews to improve your SEO, optimise your listings, reduce returns and grow your sales. Takeaways:
LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| Insights from a former retail buyer - with Sara Albright - Retail 100 Consulting | 31 janv. 2025 | 00:49:12 | |
How do you get your product stocked in high street stores? Is that the right decision for you? Today on the podcast, my guest is Sara Allbright from Retail 100 Consulting, a company founded on 100 years of combined buying and merchandising experience. With 20 years in retail, Sara has helped brands, sellers, and associations grow their businesses by sharing her expertise in home and giftware categories, focusing on consumer engagement and strategic growth. Sara shares a huge amount of really useful information, including the right way to use pop up shops, what the big retailers will be looking for, how these partnerships work, understanding margin and the importance of nurturing relationships with buyers. USEFUL RESOURCES Brands Mentioned: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| Amazon Made Easy: Ask Me Anything: Your Amazon Questions Answered! | 28 janv. 2025 | 00:09:48 | |
This is an Ask Me Anything Episode. It's short and sweet with just a few questions - but some very useful answers! JOIN MY MEMBERSHIP WAITLIST: https://forms.gle/6bejsW3HQLo73a3u9 LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| From FMCG to Small Business: Nadine Maggi's Journey with Sweet Freedom | 24 janv. 2025 | 00:39:37 | |
This week my guest is Nadine Maggi, managing director of Sweet Freedom—a brand known for creating healthier food products. Sweet Freedom began in 2009 with two women on a mission to tackle the harms of refined sugar. Their first product, an innovative fruit syrup made with apples and carob, kickstarted the brand's success and led to a range of healthier products now found in major supermarkets. If you're working on your own product, this episode is packed with practical advice. Nadine breaks down the long but rewarding journey of getting products into stores, how to highlight what makes your product stand out, and why accelerator programs can be game-changers. She also dives into how to connect with consumers by telling a compelling story and showcasing health benefits in ways that resonate with today’s shoppers. There are also some great tips on building resilience, creating a strong team culture, and spotting trends to design products that meet real needs. USEFUL RESOURCES LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so... | |||
| Amazon Made Easy: What Every Amazon Seller Wishes They Knew Before Starting | 21 janv. 2025 | 00:23:17 | |
Thinking about selling on Amazon or just getting started? You’re not alone in feeling overwhelmed! In this episode, I’m sharing the things real Amazon sellers wish they knew before they started. From hidden costs to the importance of driving traffic to your listings, these are the lessons they learned the hard way—so you don’t have to. I also give practical advice on the things you can do to overcome some of the challenges you're likely to face. Whether you’re about to launch or are feeling stuck, this episode is packed with insights to help you move forward with confidence. 🎧 Listen now and save yourself from making these common mistakes! Mentioned in this episode:
Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Unlocking the Secrets of Niche Perfumes: A Conversation with Huib Maat | 17 janv. 2025 | 00:56:46 | |
Did you know there are fewer perfumers in the world than astronauts? This makes it one of the most exclusive and rare professions. So I am thrilled to welcome to the podcast this week Huib Maat, an in-house perfumer and co-founder of Pairfum, a niche perfume house based in London. Huib explains the intricacies of perfume creation, where the balance of top notes, heart notes, and base notes is essential for a harmonious scent. Huib shares how in a product market dominated by conglomerates he has discovered a demand for niche perfumes, catering to more adventurous and unconventional scents that may not appeal to the mass market. We also discuss the challenges of marketing scented products online and the creative strategies he has developed to promote his brand. From learning more about the process of making perfumes, to inspiring marketing ideas to try yourself, there is lots to take away here. USEFUL RESOURCES LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Amazon Made Easy: Ready to Sell on Amazon? Start Here! | 14 janv. 2025 | 00:19:46 | |
Today I take you through the main steps involved for getting started with selling on Amazon. Download my free checklist, to guide you through the process, ensuring you're well-prepared to successfully launch your products on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist Takeaways:
Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| Celebrating 250 Episodes: Top Tips for Product Businesses | 10 janv. 2025 | 00:18:22 | |
Today is an extra-special episode—it’s our 250th! Over nearly five years, this podcast has grown into something I couldn’t have imagined when I started. Whether you’re a brand-new listener or you’ve been with me since the beginning, I want to thank you for being part of this journey. Your support has made this milestone possible. To celebrate episode 250, I’ve put together a roundup of some of the best advice shared by our incredible guests this year. Each of these experts brings unique insights into creating and selling products, and this episode is packed with valuable tips that can inspire and guide you in your own business journey. We cover everything from mindset to marketing, deep dives into tech tools such as Many Chat and Klaviyo, using wholesale platforms, and fundamentals such as how to keep your customers coming back for more. USEFUL RESOURCES Full Podcast Episodes How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch 202 How to (confidently) get visible online - with Helen Williams 203 How to keep your customers coming back - with Rebecca Hilliard 210 Marketing with Personality - with Maddy Shine 216 How to sell more products - with Mark Endacott 218 Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics 222 Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination 228 Mastering Google Shopping Ads: Tips from Expert Sara Jones 232 How to have wholesale success on Faire - with Lucy Jeffrey 239 Facebook and Instagram Ads Demystified: Mastering Meta Ads and Chat Funnels with Mel Eilers 241 Packaging and Sustainability: Best Practices from Design Expert Denisa Parker 242 How to Confidently Pitch Your Product: Insights from Kate Freeman 244 LET’S CONNECT | |||
| Innovative Gifting: How addSQUIRREL Combines Technology with Traditional Cards - with Jen King | 03 janv. 2025 | 00:32:47 | |
Did you get less Christmas cards this year? How do you innovate in a traditional product industry like greeting cards? What about a sticker that allows you to add personalized video, photo, or voice messages to cards through smart QR code stickers. That's what Jen King, the founder of addSquirrel has created. Jen's innovative product that combines traditional greeting cards with modern technology creating a unique gifting experience. Jen shares her journey in the greetings card industry, discussing the challenges of launching a new product and the importance of understanding consumer behavior. We also cover:
USEFUL RESOURCES LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| How to create a sales plan for 2025 - with Catherine Erdly | 27 déc. 2024 | 00:39:25 | |
What Does a Sales Plan Look Like for a Small Business? You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets? These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club. Catherine specialises in helping independent retailers and e-commerce brands grow their profits and take control of their cash flow. In this episode, we discuss:
If you often feel like you’re constantly putting out fires in your product-based business, this episode is for you. Learn how to shift from being controlled by your business to being in control of it. USEFUL RESOURCES: The Resilient Retail Club Website Catherine's Previous Podcast Appearance: Preparing To Sell Your Products At Christmas Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to... | |||
| Amazon Made Easy: Everything You Need to Know About Amazon Vine for Sellers | 24 déc. 2024 | 00:09:00 | |
This podcast episode delves into Amazon Vine, a program designed to help sellers gain reviews for their products while ensuring Amazon's standards are met. Amazon Vine invites trusted reviewers to share their opinions on new products. The episode outlines the criteria for sellers to join the program, as well as what to expect in return. Key takeaways:
Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Re-release: How product businesses can use AI to save time - with Jennifer Cooper | 20 déc. 2024 | 00:35:39 | |
Are you ready to discover how AI can help your small business save time and work smarter? I have the perfect guest this week to help us, Jennifer Cooper of Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist who helps purpose-driven entrepreneurs work smarter, grow their visibility, and overcome mindset challenges. Jenny is passionate about showing entrepreneurs how to tap into the potential of AI, sharing fresh ideas and opportunities to boost your business in ways you might not have imagined Jenny shares her expertise on leveraging AI tools to streamline tasks and overcome common productivity hurdles. From generating creative content ideas to automating repetitive tasks, Jenny emphasises that AI is not here to replace jobs but to enhance them. She provides practical examples of how entrepreneurs you can use AI for marketing, email writing, and even generating frequently asked questions for their websites. By tapping into these resources, business owners can free up time to focus on what truly matters—growing their business and connecting with customers. USEFUL RESOURCES: Jennifer Cooper Timesaver Website Jennifer Cooper Timesaver Instagram FREE DOWNLOAD: Timesaving Guide To AI Tools AI TOOLS MENTIONED: Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get | |||
| Amazon Made Easy: Kickstart Your Amazon Journey: Proven Tips for First-Time Sellers | 17 déc. 2024 | 00:13:56 | |
Are you struggling to get sales and product reviews on Amazon? This episode offers practical strategies to kickstart your journey on the platform, especially if you're new to selling. Tune in for valuable insights that can help elevate your Amazon selling experience. Key takeaways:
Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| How Selling on Amazon Can Boost Your Product Sales - with Selina Barker, Project You | 13 déc. 2024 | 01:00:07 | |
How do you grow your customer base year after year for a seasonal product? This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a variety of strategies. She shares how Kickstarter campaigns helped generate excitement and secure early sales for her journal, how she got it stocked in prominent retailers like Tate Modern and Oliver Bonas, and how she expanded her audience this year by launching sales on Amazon. In our discussion, Selina highlights the benefits of selling on Amazon, including the opportunity to reach a wider audience and the convenience of using Fulfillment by Amazon (FBA) to serve customers across Europe. USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLIST Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! Download my Amazon Setup Checklist —it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head here to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start... | |||
| Amazon Made Easy: Essential Tips for Product Visibility | 10 déc. 2024 | 00:12:15 | |
If you're looking to get your products found on Amazon, understanding how to optimise your listings for better ranking is crucial. This episode dives into the importance of appearing on the first page of Amazon search results. Two main factors influence your product's ranking: performance and conversion rates, as well as relevancy factors. With practical tips on utilising Amazon's features and tools, this episode equips you with the insights to enhance your product visibility and drive sales. Key takeaways:
Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Opening a Physical Store - with Sarah Birchall, Cub and Pudding | 06 déc. 2024 | 00:53:53 | |
Have you ever considered making the step from product business owner to store owner? That's exactly what this week's guest has done. Sarah Birchall is founder of the vibrant clothing brand Cub and Pudding and designs colourful, fun clothing with the aim of bringing a dose of cheer to people's wardrobes. Initially starting with unisex children's wear, Sarah pivoted to adult clothing based on customer feedback and a desire to express her creativity. We discuss the complexities of sizing in the fashion industry, and the value of incorporating customer feedback in her designs. Plus Sarah shares her journey from trialling pop up shops to opening her first standalone shop in Forest Hill, South East London, and the learning points along the way. Useful Resources: Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Amazon Made Easy: Sending Your Products to Amazon FBA - Step-by-Step | 03 déc. 2024 | 00:12:07 | |
Sending stock into Amazon can seem daunting, but this episode breaks down the process into manageable steps. Speaker B shares essential tips on setting up an Amazon shipping plan, including how to categorize your products for preparation and the importance of providing accurate size and weight information. Listeners will learn that while they cannot choose the specific Amazon warehouse for their stock, the location ultimately has little impact on their sales. The episode also covers the logistics of shipping, including the advantages of using Amazon's own shipping service over third-party couriers. With practical advice and encouragement, this episode aims to empower entrepreneurs to navigate the FBA process with confidence. Key takeaways:
Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| How to Confidently Pitch Your Product: Insights from Kate Freeman | 29 nov. 2024 | 00:31:29 | |
If you are looking to secure partnerships with retailers or investors you need to know how to pitch your product. But how on earth do you do this? I asked the perfect guest to join me on the podcast to share her expert insights, Kate Freeman. Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping them to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur. We discuss:
The goal is to leave you feeling inspired and ready to start pitching your product as soon as possible! Useful Resources: Episode 220: Kate Freeman: When & How To Scale Your Business LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| Amazon Made Easy: Amazon Brand Registry Explained | 26 nov. 2024 | 00:17:38 | |
In this episode I explain how Brand Registry helps sellers manage their listings, report violations, and access features like A+ content, sponsored brands, and the Amazon Vine program. Takeaways:
Mentioned in this episode: https://brandregistry.amazon.co.uk/ LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| From Teacher to Entrepreneur: Sarah Dixon Dale's Journey with Bombaby | 22 nov. 2024 | 00:40:02 | |
Do you need prior business experience to build a successful product business? No. Today's guest is proof of that. Sarah Dixon Dale, a self-made entrepreneur and owner of the fast-growing lifestyle brand Bombaby, was a secondary school teacher who decided to launch own product business specialising in handmade block print bedding and accessories. A teacher for two decades, Sarah dived into the world of ecommerce nearly three years ago now with absolutely ZERO business experience - she'd never even filed a tax return and didn't know what SEO stood for - but my business is now VAT registered, has a strong online presence, and is working with many well-known influencers. Bombaby designs, make and import beautiful block print bedding, artisan made homewares and luxury boho fashion from Jaipur, India. Everything is designed in leafy Rutland but handmade by my teams in India. Sarah shares the complexities of importing goods from India, emphasising the importance of building strong relationships with her suppliers and maintaining creative control over her products. Sarah explains how upskilling in areas like marketing and design has contributed to her success and independence. We also discuss the very real challenges of balancing a demanding job like teaching with growing a successful ecommerce brand, a positive mindset has been key! USEFUL RESOURCES LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Packaging and Sustainability: Best Practices from Design Expert Denisa Parker | 15 nov. 2024 | 00:50:30 | |
So you have created your product - but have you thought about the packaging? It is easy to forget that packaging plays a crucial role in the customer experience and can significantly influence purchasing decisions. This week my guest is Denisa Parker, a brand designer and founder of Kind and Ivy, a design studio that works with product-based and e-commerce businesses to help them stand out in their industry and show the value of their product through branding, packaging and website design. Denisa joins Vicki Weinberg to discuss the importance of thoughtful packaging, particularly in relation to sustainability and brand identity. We explore how packaging should not only protect the product but also tell a story and create a memorable experience for customers. Denisa emphasizes the need for packaging to reflect the values of the brand, especially in today's market where consumers increasingly prioritise eco-friendly options. Throughout the conversation, we share practical tips for entrepreneurs looking to enhance their packaging strategy while maintaining cost-effectiveness. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 Useful Resources: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD | |||
| Amazon Made Easy: Amazon Selling Plans Explained | 12 nov. 2024 | 00:08:50 | |
Are you unsure whether to choose a free or professional Amazon selling plan? This episode dives into the key differences between the two options to help you make an informed decision. This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business. Mentioned in this episode: The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/ LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| Facebook and Instagram Ads Demystified: Mastering Meta Ads and Chat Funnels with Mel Eilers | 08 nov. 2024 | 00:53:01 | |
The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Mel is an experienced Meta marketer, helping product brands maximise their sales and leads through Facebook ads and chat funnels. As well as working with ecommerce brands to scale their sales through ads, Mel is also known as the 'Manychat queen' - helping businesses to personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey. Mel explains how to make the most of Facebook and Instagram ads and connect better with customers using chat funnels. Mel shares helpful advice on running effective Meta ads, like testing different ad types (such as carousel, video, and catalogue ads) to reach the right audience, understanding your customer acquisition costs, and adjusting your ads regularly to keep them fresh. Mel also introduces ManyChat, a tool that lets you set up automated, personalised messages for Instagram and Facebook DMs, making it easy for customers to interact without leaving the platform. With ManyChat, you can automate replies to boost engagement, increase sales, and keep customer relationships strong without overwhelm. If you have seen a post saying comment ‘insert word of choice’ and I will send you the link - they are likely to be using a Chat Funnel! It’s a great, in depth practical episode, that will help you decide how to harness the best tech to boost your product sales. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: This episode is sponsored by my new membership - Amazon Made Easy. I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership. Doors are open until 8 November. You can sign up now, for £19 a month (which is the price you’ll pay forever!) LET’S CONNECT | |||
| Amazon Made Easy: FBA vs FBM - Which Amazon Fulfilment Method is Right for You? | 05 nov. 2024 | 00:17:39 | |
This podcast dives into the essential differences between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM), helping you decide which method is best for your business. I cover the pros and cons of both options, including cost considerations, customer satisfaction, and inventory management strategies. Key takeaways:
LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: THIS EPISODE IS PROUDLY SPONSORED BY HUSTL Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||
| Navigating Menopause with Mother Cuppa: Candice Mason's Tea Solutions for Women's Health | 01 nov. 2024 | 00:42:36 | |
The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Today, I’m speaking with Candice Mason from Mother Cuppa. Candice is a tea sommelier and herbal tea blender focused on supporting women’s hormone health and overall wellbeing. Her journey, shaped by experiences with endometriosis, induced and reversed menopause, and early menopause, led her to create blends that not only taste great but also support holistic health. In this episode, we explore:
There’s lots to to take away and try in your own business. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: This episode is sponsored by my new membership - Amazon Made Easy. I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership. Doors are open until 8 November. You can sign up now, for £19 a month (which is the price you’ll pay forever!) LET’S CONNECT | |||