Explorez tous les épisodes du podcast BRAVE COMMERCE
| Titre | Date | Durée | |
|---|---|---|---|
| Unpacking CVS Media Exchange's Unique Retail Media Approach with Parbinder Dhariwal | 03 Sep 2024 | 00:20:48 | |
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, VP and GM of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Parbinder discusses how CMX leverages CVS's extensive loyalty program to differentiate itself from other retail media networks. With 74 million active ExtraCare members and a vast network of digital and physical touchpoints, CVS is uniquely positioned to deliver personalized and seamless shopping experiences across channels. Parbinder shares insights into how CVS integrates its loyalty data with both on-site and off-site media, ensuring every interaction is measurable and attributing value back to the retailer and its partners. He also discusses the significance of CVS's omnichannel strategy, which is built to meet consumers where they are—whether online or in-store. This conversation delves into the crucial role that loyalty programs play in driving retail media success and how CVS is setting new standards for the industry. Tune in to hear about the future of retail media in a world where cookie deprecation is imminent and data-driven personalization is key. Parbinder offers a deep dive into how CVS is not only keeping up with industry trends but leading the charge in innovation and consumer connectivity. Key Takeaways:
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| Unilever’s Ken McFarland: Driving eCommerce Innovation and Growth in the Home Care Sector | 27 Aug 2024 | 00:21:58 | |
In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, the Global Head of Digital Commerce for Unilever Home Care. Ken shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from a nimble, values-driven company to one of the largest global consumer goods companies. He reveals how he balances his adventurous spirit, as evidenced by his bungee jumping experience, with the structured processes required in a massive organization like Unilever. Ken dives deep into the role of creativity and data in digital commerce, highlighting how Unilever leverages innovative content and media strategies to engage with consumers online. He discusses the critical role of category management and the analytical mindset that underpins successful eCommerce operations. Ken also explores how he keeps the human touch alive within the vast, process-driven environment of Unilever by fostering strong internal communities and ensuring the eCommerce team remains tightly connected and effective. Listeners will gain valuable insights into the intersection of creativity and data, the importance of storytelling within the organization, and how to champion the relevance of eCommerce in a company where it may only represent a small percentage of overall sales. Whether you're leading a small team or managing digital commerce for a global giant, Ken's experiences offer lessons in leadership, innovation, and the power of pushing beyond your comfort zone. Key Takeaways:
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| PIM Brands' Michael Rosenberg on his Framework for Consistent Growth in Confectionary | 18 Jun 2024 | 00:26:44 | |
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of PIM Brands, to explore the fascinating journey of his company. Initially founded as "Promotion in Motion" with the idea of advertising on tractor trailers, Rosenberg's company has transformed into one of North America's leading confectionery businesses. He shares the intriguing backstory of how a licensing deal with Columbia Pictures for Annie-shaped cookies marked the beginning of their success in the food and candy industry, eventually leading to their rebranding as PIM Brands. Rosenberg emphasizes the importance of adaptability and innovation, crucial elements that have driven the company's growth and evolution over the years. Rosenberg delves into the strategic pillars that have fueled PIM Brands' impressive 15% annual growth for over four decades. He outlines the company's focus on five key areas: innovation, consumption, distribution, promotion, and exportation. By maintaining a pulse on market trends, investing in technology, and expanding globally, PIM Brands has successfully navigated the ever-changing landscape of the confectionery industry. Rosenberg also highlights the significance of having a talented team and fostering a culture of continuous learning, which has been instrumental in achieving sustained growth and profitability. Additionally, the episode touches on the personal aspects of running a family business, with Rosenberg's children now joining the company and bringing fresh perspectives and leadership. He shares his passion for the business and his approach to maintaining energy and enthusiasm after decades in the industry. Rosenberg's story is not just about building a successful company but also about creating a legacy that combines innovation, family values, and a genuine love for bringing moments of joy to consumers through their products. Tune in for a compelling conversation about resilience, strategic growth, and the sweet success of PIM Brands. Takeaways:
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| Clive Sirkin of Screendragon on enabling high-performing talent, recognizing blindspots in business strategy, and converting content into commerce | 09 Aug 2022 | 00:29:11 | |
Clive Sirkin, Executive Chairman of Screendragon, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss business strategy. Clive shares the major blindspots he’s recognized that most brands endure. He shares the importance of learning from past mistakes and evolving strategies accordingly. Clive explains how to inspire high performance from talent and get the right people to work for your company. He then discusses the differences and similarities of working for large Fortune 500 companies as well as small start-ups. He expands on how while the marketing landscape has changed, the goal to convert content into commerce remains the same. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. Follow our hosts on Twitter: @RachelTipograph @PezMeister1 And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Esi Seng of Tate’s Bake Shop on the Power of Diversity While Scaling a Company | 02 Aug 2022 | 00:23:55 | |
Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss scaling an acquired brand. Esi shares the remarkable story of Tate’s Bake Shop and how founder, Kathleen King, created the cookie brand. She talks about the brand’s more recent acquisition by Mondelez, and how as CEO, she has maintained a keen focus on culture in this process. She discusses the integration and the power of empathy between the acquirer and acquiree. Further, she talks about Tate’s Bake Shop’s unique experience aligning their DTC efforts with their B2B efforts, and the differences between selling with retailers and in their in-house bake shop. Esi then emphasizes the importance of DEI on every level of the business contributing to the brand's success. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. Follow our hosts on Twitter: @RachelTipograph @PezMeister1 And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Brie Olson and Alfred Chang of PacSun on consumer identity, product inclusivity, and digital transformation | 26 Jul 2022 | 00:31:19 | |
Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph & Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality. They explain how they promote inclusivity with their product while still catering to their target audience. They also discuss using different audience segments as indicators for their business strategy, and how PacSun views the younger generation as pioneers for the industry's future. Further, they talk about the evolution of social media, including venturing into the metaverse, NFTs, and Roblox. These platforms give consumers more control over their identity and self-expression, which informs commerce. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. Follow our hosts on Twitter: @RachelTipograph @PezMeister1 And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Charlie Chappell of The Hershey Company on retail media, retailer communication, and using data to strategize | 13 Jul 2022 | 00:23:24 | |
Charlie Chappell, VP of Media at The Hershey Company joins hosts Rachel Tipograph & Sarah Hofstetter to discuss retail media. Charlie discusses Hershey’s company structure, which emphasizes alignment among media, creative, and growth. He explains the importance of streamlining any touchpoint with which the consumer interacts. The three talk about retailer relationships, educating and negotiating with your partners, and getting the greatest ROI out of your media investment. Expanding on these topics, Charlie gives his tips on “resisting the temptation of trade”, using data to develop strategy, and utilizing targeted media. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. Follow our hosts on Twitter: @RachelTipograph @PezMeister1 And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Claudine Patel of Post Consumer Brands on connecting to the consumer, adjusting during inflation, and catering to a wide spectrum of customers | 28 Jun 2022 | 00:19:50 | |
Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph & Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Claudine speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Claudine explains how to assess the value of your product, gauging the impact it has on the consumers’ everyday lives. In efforts to appeal to a wide array of customers, Claudine shares ways she’s adapted her brand to a premium consumer, experimenting with different options and marketing methods including Mucinex’s “Sickwear” line of Mucinex themed streetwear. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Gentiane Barret of Sanofi on nonlinear career paths and leveraging innovation to deliver results | 21 Jun 2022 | 00:18:35 | |
Gentiane Barret, Global eCommerce Lead at Sanofi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how her nonlinear career has contributed to her success as a leader in global eCommerce. Gentiane explains how she uses the innovation skills she developed from her time at Google to impact her current role at Sanofi. She discusses how now, working at a smaller company she can make a larger impact. She also shares her advice about running global eCommerce with empathy and how the best way to see results starts with actively listening to the market. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. Follow our hosts on Twitter: @RachelTipograph @PezMeister1 And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Seth Kaufman of Moët Hennessy on company culture and servant leadership the relationship between on-premise and eCommerce sales | 06 Jun 2022 | 00:23:36 | |
Seth Kaufman, President of Moët Hennessy, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss building an exceptional workplace. Seth talks about the importance of tracking success and achievements transparently so the company can be agile and stay motivated. Seth discusses the vitality of inclusivity, sustainability, and DEI. He explains how this empowers employees through servant leadership. This company model translates to employee retention, business longevity, and, ultimately sales. Furthermore, Seth talks about the relationship between on-premise and eCommerce. He explains Moët Hennessy’s in-house content studio, and how that has served the company from a marketing perspective. Finally, he talks about consumer shopping habits shifting over the years — including the mindset that people are “scrimping to splurge”, or saving in some categories to spend more in others. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Katie Kirkpatrick of Bacardi on the integration of marketing and sales in alcohol eCommerce | 18 May 2022 | 00:20:42 | |
Katie Kirkpatrick, VP of Digital Commerce at Bacardi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi. She then discusses the future of alcohol eCommerce, and last-mile delivery. She explains that the digital shelf plays a massive role in influencing all alcohol shoppers, even those who make purchases in-store. This stresses integrating marketing and sales to win and making customer connections across all channels. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marie-Jeanne Matei of Ferrero on the evolution of shopping habits | 10 May 2022 | 00:18:01 | |
Marie-Jeanne Matei, Vice President of eCommerce at Ferrero, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid media and methods to get on the first page of search results. On this episode, she expounds on optimizing content. She gives her best tips on utilizing her team to stay ahead of algorithms and how to leverage insights to work to Ferrero’s advantage. As a new mother, Marie-Jeanne also talks about how her own shopping habits have evolved since and how this has informed her business decisions. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Sara Aubitz of Clorox on building an eCommerce team, developing KPIs, and leading with a cross functional lens | 03 May 2022 | 00:18:30 | |
Sara Aubitz, Director of Customer Insights and Analytics at Clorox, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss embracing and building eCommerce as a company. Coming from a sales and merchandising background, Sara speaks on how she transitioned to work in CPG eCommerce. She talks about how Clorox built their eCommerce team early, allowing them to mature and adjust as eCommerce has grown in the past few years. She expounds by discussing the importance of structure and having a common language, working under the “3 As”, or assortment, availability, and activation. This language creates a framework for the company to work under that everyone understands. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Kellanova’s Loretta Franks on How Better Data Leads to Bigger Possibilities Live from Shoptalk Europe | 11 Jun 2024 | 00:23:25 | |
Loretta Franks, Global Chief Data & Analytics Officer at Kellanova, started her career at Kellogg’s seventeen years ago. Thanks to a recent spinoff, she now works at a company with a 118 year legacy that is also a start-up. In this conversation, recorded live on June 4th, 2024 at Shoptalk Europe in Barcelona, Loretta shares the experience of managing IT through the separation of Kellonova from WK Kellogg Co as well as how she successfully leads a data and analytics organization across 180 countries and an extensive array of product categories. In spinning off Kellanova, Loretta oversaw the transition of 300 different IT systems, the creation of 7K+ individual user IDs, and did so while maintaining the supportive and fun culture that kept her at the company for so many years. The success of these transitions required that all bets were off as far as silos “We had a job to do and that was to make sure that we continued to supply our customers, continued to delight our consumers, and continued to keep running the business.” Despite the 118 year legacy of the Kellogg’s brand, Kellanova is facing the future with a startup mentality and this perspective shift also triggered a cultural shift. The company added courage to its key values of accountability and integrity and they shaped their strategy in order to differentiate, drive and deliver. When it comes to data and analytics in particular, Loretta focuses on the business need or problem and backs their processes, tools, and goals into those needs. Every day requires thoughtful prioritization to meet the needs of so many brands across so many markets. Loretta balances speed, risk and value in order to help her team address organizational needs and assess new opportunities successfully. She emphasizes the need for strong partnerships to succeed in a cross-functional role. Key Takeaways:
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| Keith Bryan of Best Buy on digital commerce, synergies between advertising and retail, and DEI | 25 Apr 2022 | 00:19:44 | |
Keith Bryan, President of Best Buy joins hosts Rachel Tipograph & Sarah Hofstetter to discuss the evolution of digital commerce and media. Since technology shoppers typically take longer to make a decision on a purchase, Keith talks about the need for first-party data to curate customer-centric advertising. This includes creating standardization among marketing efforts, leveraging advertising to build customer relationships and loyalty, and exploring new, emerging types of media. Keith also shares his thoughts on the importance of DEI and social responsibility as it relates to sourcing media. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Surabhi Pokhriyal and Barry Bruno of Church & Dwight Co. on unifying sales and marketing, hiring and recruiting, and cross-functional collaboration | 18 Apr 2022 | 00:21:18 | |
Surabhi Pokhriyal, Chief Digital Growth Officer at Church & Dwight, joins hosts Rachel Tipograph & Sarah Hofstetter for a second time on the podcast, this time with Chief Marketing Officer, Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business. Barry talks about the process of developing a role that had not formerly existed at the company. Surabhi explains how she took the initial job description and helped develop it to best fit the advancement of the business. They also discuss how Church & Dwight unified sales and marketing and optimized their eCommerce strategy for success. Hosted on Acast. See acast.com/privacy for more information. | |||
| Kara Rousseau of Walmart Connect on organic omnichannel strategy, connecting with customers, and integrating commerce into content | 11 Apr 2022 | 00:21:51 | |
Kara Rousseau, VP of Marketing at Walmart Connect, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss best practices for developing omnichannel marketing strategies. Kara explores the significance of creating “customer moments” in eCommerce, aligning brand and marketing strategies with the customer at the right point in the shopping journey, and connecting content and commerce. Hosted on Acast. See acast.com/privacy for more information. | |||
| Channan Sawhney of Johnson & Johnson on global eCommerce, assortment strategies, and the future of eCommerce | 21 Mar 2022 | 00:16:53 | |
Channan Sawhney, Director Global eCommerce at Johnson & Johnson, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss global eCommerce. Channan shares her expert opinion on assortment strategies for large eCommerce brands and discusses the practice of maintaining and building global retailer relationships. Further, they talk about the evolution of the eCommerce ecosystem, the role of the government’s investment, and the importance of AI, digital payments, and instant delivery. Hosted on Acast. See acast.com/privacy for more information. | |||
| Chris Perry and Oskar Kaszubski of firstmovr on modern innovations in retail, CPG eCommerce, and driving a company with storytelling and passion | 17 Mar 2022 | 00:20:04 | |
Chris Perry, Chief Learning Officer, and Oskar Kaszubski, Chief Growth Officer of firstmovr join hosts Rachel Tipograph & Sarah Hofstetter to discuss the importance of innovation in the retail industry. They speak on the benefits of client and global partner networking. Chris and Oskar recall their extensive experience in the CPG and retail industry and how willingness to adapt, storytelling, and passionate leadership leads to great business. Hosted on Acast. See acast.com/privacy for more information. | |||
| Pam Kaufman of Paramount on adapting IP to consumer goods, utilizing new social channels, and leading a major brand | 07 Mar 2022 | 00:24:51 | |
Pam Kaufman, Paramount’s President, Global Consumer Products and Experiences, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss the evolution of consumer products. In this episode, they talk about the IP-to-consumer goods pipeline, the metaverse, NFTs, and livestreaming. Pam also shares what she’s learned about leading a major brand. (Note: Since recording this interview, ViacomCBS has rebranded as Paramount.) Hosted on Acast. See acast.com/privacy for more information. | |||
| Tony Navin of Kraft Heinz on brand and retailer interrelationships, and data-informed decisions | 15 Feb 2022 | 00:17:29 | |
Tony Navin, Head of eCommerce, International at Kraft Heinz sits down with BRAVE COMMERCE hosts Rachel Tipograph & Sarah Hofstetter to talk about global eCommerce. In this episode, they discuss the importance of interrelationships between brands and retailers. Navin speaks to his experience in scaling startups and the value of applying the startup mentality to the corporate world. Additionally, they talk about how insights and data inform successful business decisions. Hosted on Acast. See acast.com/privacy for more information. | |||
| Tillamook’s Priya Shenoy on developing a challenger mindset to master the shopper’s mindset & promote a culture of diversity in thought | 08 Feb 2022 | 00:19:03 | |
Priya, Sarah & Rachel discuss the value of putting the shopper first. As traditional acquisition playbooks become less successful, how can DTC brands understand where their shoppers are discovering products, and how they behave on these sites? Priya Shenoy, Director Shopper & Customer Marketing at Tillamook, discusses developing a challenger mindset - think deeply about your priorities & making choices to drive true impact - to understand the behaviors of your shoppers & preparing for future trends. She also describes the importance of a connected commerce & omnichannel mindset, and how to create a culture of diversity & inclusion. Hosted on Acast. See acast.com/privacy for more information. | |||
| Unilever’s Eric Lucari on integrating eComm at a large CPG & the value of leaning into sustainable shopping | 24 Jan 2022 | 00:19:11 | |
Eric Lucari, Global Amazon Team Lead, has an impressive eight year career at Unilever, with experiences from working on the frontlines of their Amazon sales business to jumping into eCommerce all the way back in 2016. Today, he shares how his Amazon team works alongside other retail teams & three keys to success at a digital CPG. He also dives into the importance of sustainability - its future growth, how to appeal its benefits to consumers, and why now is the perfect time for more brands to lean into sustainable shopping. Hosted on Acast. See acast.com/privacy for more information. | |||
| Coty’s Kevin Shapiro on the latest beauty trends & innovating your strategies toward what the consumers want | 18 Jan 2022 | 00:21:38 | |
Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs. Hosted on Acast. See acast.com/privacy for more information. | |||
| Shifting into the Era of Intelligent Commerce from BRAVE COMMERCE Live | 04 Jun 2024 | 00:31:05 | |
Over the years, BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Rachel as the Founder and CEO of MikMak and Sarah as the President of Profitero.
This episode, recorded on stage at the recent BRAVE COMMERCE Live event in NYC, features the professional wisdom these two industry leaders bring to their work every day.
Rachel launched MikMak with the strong belief that the boom in D2C did not signal the end of retail, but instead the need for enterprise brands to connect more directly with their consumers. As many challenger brands have moved into stores, their legacy competitors feel an even greater need to show up where their customers are spending time, and convert them effectively. MikMak creates shoppable experiences that put brands in the driver's seat with consumers. In turn, MikMak provides the data needed for these brands to make smarter marketing decisions. Additionally, this data strengthens brands positioning with the 7,000+ retailers in MikMak’s network. After a year that included two major acquisitions and several new partnerships, MikMak is better positioned than ever to empower the world’s brands to grow commerce-first, and to succeed in the emerging era of intelligent commerce.
Sarah’s company, Profitero, is the leading global commerce acceleration company offering a flexible suite of intelligence-driven solutions so that brands can grow profitably. Their integrated digital shelf analytics, shelf-intelligent activation and advisory services empower brands to optimize product availability, discoverability, and maximize conversions across 1,200+ retailers in 70 countries. With Sarah at the helm, Profitero has been recognized as the #1 Digital Shelf Provider by DCG, deemed a customer favorite on G2, and identified as an integral part of Publicis Groupe’s recognition as a commerce leader in the Forrester Wave™.
After [finally] introducing their companies, Rachel and Sarah shift the discussion to the trends they are seeing in commerce and in the market including:
● The consumer is more digitally connected than ever before – 8 in 10 consumers say retail purchases are influenced by digital touchpoints (Profitero) ● 66% of traffic (as measured by MikMak) comes from Social, and the majority of that is from Meta ● Amazon is losing against Walmart when it comes to grocery, 50% decline in Amazon grocery traffic in the past 90 days (MikMak) ● There is a clear trend of shrinking basket size (MikMak), but profitability remains a priority with brands reporting a 116% increase in a dedicated focus on pricing and promotions (Profitero)
The market is different. To succeed in the era of intelligent commerce requires brands to beat the market where it is today. You’ve got the information and collaborative partnerships will help you understand what to do with it. Stay tuned for future episodes from BRAVE COMMERCE Live featuring the superstars of commerce. Hosted on Acast. See acast.com/privacy for more information. | |||
| Lenovo’s Carlo Savino on what you can control during unprecedented supply chain issues | 10 Jan 2022 | 00:17:42 | |
Carlo Savino, Vice President of Americas eCommerce at Lenovo, shares how to maintain a positive customer experience during supply chain issues in the consumer electronics industry. Gaining updated visibility into inventory with effective data streams & tools can help you set realistic expectations with customers so you are not overpromising and under delivering. Constant communication with your customers & insight into your supply chain logistics is key to success during these challenging times. Carlo also shares how to keep up employee morale in the midst of the great resignation. Hosted on Acast. See acast.com/privacy for more information. | |||
| Heaven Hill Brands CMO Kate Latts on how to keep longstanding family owned business relevant & innovative | 30 Dec 2021 | 00:22:10 | |
Heaven Hill Brands has been in Kate Latts’ family for three generations, founded by her grandfather in 1935. Now, as CMO, Kate discusses how the brand has stayed relevant throughout it’=s 85+ years of business, especially in this new eCommerce space. Kate dives the foundation of a successful brand: authenticity, relationships & being nimble. She also shares how Heaven Hill has continued to innovate by sticking to their most successful products, and acquiring new companies to expand & fulfill their portfolio. Hosted on Acast. See acast.com/privacy for more information. | |||
| Henkel’s Laura Hyland on building, growing & educating an eCommerce team from the ground up | 21 Dec 2021 | 00:23:23 | |
Laura Hyland shares the valuable lessons she has learned throughout her impressive 16 year journey at Henkel. As the Vice President of eCommerce US, Laura explains how she built an eCommerce team & strategy from the ground up. She shares the building blocks for success in implementing and supporting eCommerce at a large CPG company. These include bringing the C-suite on board, identifying the necessary resources for your strategy, and integrating your eCommerce team back into your organization. Hosted on Acast. See acast.com/privacy for more information. | |||
| Staying relevant in consumer dynamics with Sabra Dipping Company's CEO Joey Bergstein | 14 Dec 2021 | 00:16:20 | |
This is a pre-recorded session from ADWEEK's CommerceWeek in collaboration with BRAVE COMMERCE. In this episode, Joey discusses how eCommerce has fundamentally changed Sabra over the last two years, and where he sees consumer behavior going in the near term. Hosted on Acast. See acast.com/privacy for more information. | |||
| Campbell’s Stephen Chriss on evolving your toolbox to elevate your structure, strategy & shopper experience | 23 Nov 2021 | 00:20:05 | |
Stephen Chriss, Vice President, Digital Commerce & Omni Shopper Marketing at Campbell’s Soup Company, shares how brands expand their toolkits to keep up with the constantly changing digital and shopping landscape. Stephen explains the value in “speaking in one voice” to your consumer as you connect your omnichannel experience. Lastly, he debunks and redefines the buzzword “shopper” - and even advises brands on using supply chain as a growth opportunity! Hosted on Acast. See acast.com/privacy for more information. | |||
| Nuun Hydration's Ingrid Cordy on attracting the mass consumer while staying true to your brand | 20 Nov 2021 | 00:19:24 | |
Ingrid Cordy, Head of Digital & eCommerce at Nuun Hydration, analyzes how health & wellness categories have skyrocketed recently, and how this sector is evolving as the world starts to normalize. She also discusses Nuun's recent acquisition by Nestle, and maintaining your brand identity and value while still relating to mass consumers and reaching national distribution level. Hosted on Acast. See acast.com/privacy for more information. | |||
| Colgate’s Dana Medema on building trust among your consumers and your own internal teams | 15 Nov 2021 | 00:19:21 | |
After almost 20 years of experience at Colgate-Palmolive, Dana Medema discusses what she has learned throughout her extensive experience in the industry. Dana, Vice President & General Manager, Oral Care, discusses what changes she has seen in the category over the years, as well as how to build trust as the fabric of your brand. She also explains the importance of being an emphatic, trustworthy leader, emphasizing the value in simple & concise communications. Dana also advises fellow leaders on how to build a cohesive, collaborative team in the virtual work life. Hosted on Acast. See acast.com/privacy for more information. | |||
| Uber Eats' Eduardo Donnelly on the digital transformation of Latin America as a result of the pandemic | 05 Nov 2021 | 00:21:32 | |
Eduardo Donnelly, Regional General Manager for Uber Eats, shares his expertise on the eCommerce expansion within Latin America, and how brands can make their way into this booming region. Eduardo discusses how the pandemic formed a technological evolution that allowed brands to bring eCommerce into this region. As a result of this transformation, consumer expectations have also changed. He dives into the consumer priorities for last mile delivery, and how Uber is working to become a daily use case. Hosted on Acast. See acast.com/privacy for more information. | |||
| IRI’s CEO and President Kirk Perry shares his predictions for holiday season 2021 | 28 Oct 2021 | 00:28:44 | |
Kirk Perry, CEO and President of IRI, shares his insights on the current trends of the online world. He specifically discusses inflation, covering the differences in price across the US, possible causes for these changes, and how they will impact the 2021 holiday season. He also dives into the intersection of brand and retailer loyalty & the future of online purchase behavior. Hosted on Acast. See acast.com/privacy for more information. | |||
| King Arthur Baking Company's CMO Bill Tine on the power of discovery in media & search | 14 Oct 2021 | 00:17:10 | |
King Arthur Baking Company CMO Bill Tine shares how his brand is using a diverse approach to content to build their own creative audiences, leveraging all digital channels to be in constant contact with their consumers. He also shares which shifts in the customer journey as a result of the pandemic are here to stay, specifically highlighting the of discovery in media & search. Bill also dives into how consumers are settling into the new multichannel world, and how brands can work with retailers to compliment their private label brands. Hosted on Acast. See acast.com/privacy for more information. | |||
| Sean Adams of Utz Expanding on Beloved Snack Food Brands | 28 May 2024 | 00:19:56 | |
In his 13 years with the company, Sean Adams, SVP of Digital Commerce at Utz Quality Foods, LLC, the operating company of Utz Brands, Inc., has boiled their approach down to this simple philosophy: “Build sales overnight and brands over time.” While that philosophy might be simple, succeeding at it is anything but. It starts by understanding the who and when of snacking. There are all kinds of consumers: foodies, functional eaters, adventurers. There are also all kinds of times for a snack: on-the-go, with friends, fueling activities, and more. Sean knows that success comes from aligning the Utz brand portfolio with the consumer and with the occasion. According to Sean, “once someone tries Utz, they love Utz” therefore a big part of expansion is to reach consumers who might not otherwise have thought of trying their products. Search has been key to this bottom of the funnel marketing. They pair search with a balance of retail and social media in order to increase amplification. This combination of channels provides multiple venues by which to educate consumers about their products, especially in new markets. As a legacy brand with an embedded culture of in-store sales and discovery, internal storytelling is key to getting buy-in for digital initiatives. Sean uses the same skill set that helps him cut through the noise with consumers to cut through internal noise when influencing internal stakeholders. As a self-taught marketer with an entrepreneurial spirit, Sean focuses on finding a message that resonates with his target audience, and that focus has helped him lead Utz to become the fastest-growing salty snack brand of scale in eCommerce according to Circana 1. Key Takeaways:
1 Circana (Total E-Commerce with ePOS EMI-RMA Latest 26 Week Period Ending 4-21-24) Hosted on Acast. See acast.com/privacy for more information. | |||
| Dole's Jamie Schwab on the latest hot topic: supply chain | 06 Oct 2021 | 00:18:40 | |
Jamie Schwab, Head of Ecommerce, Sales & Marketing at Dole Packaged Foods, comes from 15 years of experience in the CPG landscape. In this episode, he discusses all things supply chain. Jamie advises retailers on how they can successfully work with brands during this challenging time of supply struggles. From a brand perspective, he explains how he manages consumer expectations, while promoting his brand's value to the shopper. Lastly, he shares how how he's seen retailers transform over the years, and how to successfully manage the complexities of each major player. Hosted on Acast. See acast.com/privacy for more information. | |||
| Wes Schroll, CEO & Founder of Fetch Rewards, discusses building a company from a small startup to a certified unicorn | 05 Oct 2021 | 00:25:03 | |
Wes Scroll is the CEO & Founder of Fetch Rewards, a mobile app that allows consumers to connect directly with brands across any channel and be rewarded for their purchases with these brands. This app helps create a frictionless platform for subscriptions with brands, giving Wes a front row seat to digital trends & consumer needs. Wes also advises aspiring entrepreneurs on the investment process, and how to take prioritize the effort and focus building a business requires. Lastly, he describes the in-store to digital transformation he has seen through his users’ behavior. Hosted on Acast. See acast.com/privacy for more information. | |||
| Mondelez’s Jie Cheng on different eCommerce adoption & maturity dynamics across global markets | 27 Sep 2021 | 00:22:29 | |
Jie Cheng, Global Head of eCommerce at Mondelez’s, shares her expertise on the different eCommerce dynamics across global markets. She explains how eCommerce definitions, strategies and priorities change for different countries, and how to leverage new strategies from more advanced markets across the globe, such as China & the rise of livestream shopping. Jie also dives into how to educate your organization on the value of grocery eCommerce by creating a clear, inspiring vision to spread across every team - “Developing a future ready workforce to win the future of commerce” Hosted on Acast. See acast.com/privacy for more information. | |||
| The First Anniversary of BRAVE COMMERCE and season 2 kick off! | 20 Sep 2021 | 00:21:20 | |
It is the one year anniversary of BRAVE COMMERCE, and Sarah & Rachel reflect on why they started this podcast to begin with, how it's grown over the year, and their next big collaborative event! This episode reflects on the greatest lessons from past episodes, honors the guests who have helped make BRAVE COMMERCE what it is today, and what's in store for Season 2. Hosted on Acast. See acast.com/privacy for more information. | |||
| How to be agile in the fashion industry during this constantly changing commerce environment | 13 Sep 2021 | 00:20:05 | |
Tara McRae, CMO at Clarks, discusses how a brand can continue to innovate their marketing, supply chain & retailer strategies to stay on top of trends and policies that are changing daily. Tara starts by describing the back- to-school and work trends she has seen throughout the year, and how brick & mortar has evolved into a digitally influenced space in 2021. She also gives her perspective on effectively managing channel conflict and attribution across a wide range of sellers & retailers. With a continued focus on agility, Tara describes how her team has stayed on the forefront of marketing trends as they make social media and digital the epicenter of the marketing strategy. Hosted on Acast. See acast.com/privacy for more information. | |||
| Sargento’s Chris Houser on the evolution of the grocery industry into eCommerce | 07 Sep 2021 | 00:17:14 | |
Chris Houser, Senior Marketing Manager of Omnichannel at Sargento, is an original pioneer of eCommerce, with a deep experience in implementing eCommerce strategies and teams within the grocery industry. He discusses how technology has evolved in its role in grocery, and how eCommerce is slowly making its way through a traditionally brick and mortar category. Chris advises how grocery brands can implement these digital strategies, and how to migrate your eCommerce team through the organization. He also explains what it looks like to operate an omnichannel team, and how to own the full funnel operations of eCommerce Hosted on Acast. See acast.com/privacy for more information. | |||
| Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space | 26 Aug 2021 | 00:21:45 | |
Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation, while respecting and appreciating the culture of your company. She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as what to look for when building a curious team. Brigitte also describes using data as a guiding late towards making the consumer journey the best it can be. Hosted on Acast. See acast.com/privacy for more information. | |||
| Nestle’s Neel Arora discusses building longstanding strategy post the eCommerce penetration burst | 04 Aug 2021 | 00:21:19 | |
Neel Arora, newly deemed Global Head of eCommerce at Nestle, has gained an impressive expertise in the eCommerce industry across regions, industries & retailers. Using his experience, Neel advises brands on where to invest & focus their longterm strategies to fulfill effectively balance profitability with consumer needs. Specifically, he discusses the value in of “Q-Commerce”, educating organizations at scale, & making decisions quickly and effectively. Hosted on Acast. See acast.com/privacy for more information. | |||
| Carolyn Brown of ABInBev on innovation and inspiration in the beer & spirits industry | 28 Jul 2021 | 00:20:57 | |
Carolyn Brown, Head of eCommerce at AB InBev, discusses how her company is innovating in both new products and marketing strategies to inspire purchase opportunities in their target audiences. More specifically, she addresses how brands can play-to-play in the alcohol space in-store and within online marketplaces to drive points of interruption. She also advises brands on new product launches, adjusting promotion for seasonality and region-targeting, and her predictions for the evolution of eComm in the alcohol space. Hosted on Acast. See acast.com/privacy for more information. | |||
| The J.M Smucker Company’s Charlene Zappa on integrating consumer behavior into every step of your brand’s strategy | 21 Jul 2021 | 00:22:27 | |
Charlene Zappa, Senior Vice President of Integrated Consumer Experience & Growth at The J.M Smucker Company, discusses how her brand has integrated consumer behavior into every aspect of their strategy, from advertising to organizational team structures. A main component to this focus is a full-funnel retail media advertising approach, including integrating retail media across the entire organization to help form intuitive decisions about positive consumer experience. Lastly, Charlene advises brands in the pet industry on potential challenges as pure play companies gain traction. Hosted on Acast. See acast.com/privacy for more information. | |||
| Dan O’Leary of J.M. Smucker on Shaping a Career out of Left Hand Turns | 21 May 2024 | 00:28:09 | |
Early in his career, Dan O’Leary realized that “If you don’t find some different paths, you’re not going to stand out at all.” Even though he has worked at a series of CPG and food companies, he has made a point of raising his hand for the complicated and unpopular opportunities. These choices gave him the opportunity to stretch, feel uncomfortable, and thus differentiate himself. A role at Mizkan, followed by taking a role with Hostess gave Dan the opportunity to lean into his passion for building. Whether it be building brands, building teams, or building strategy, Dan considers himself a builder first. One key to building brands is increasing household penetration and Dan learned to have a maniacal focus on customer acquisition during his time at Digitas. He shares a story about taking a whole new approach to increase usage for Philadelphia Cream Cheese. He took the lead from the consumer and embraced learnings about how they were using the product to create a new marketing strategy. As a leader, Dan prioritizes communication. Even when he thinks he’s communicating too much, he has often realized he could do a little more. Now at J.M. Smucker, Dan sends a weekly email to keep the team informed about progress, united around goals, and clear about their next steps and objectives. Mentorship both from his leaders and from his team has been key to helping Dan grow as a leader. One mentor, Jill Baskin, former CMO of Hershey’s, helped him realize that there are “a lot of times when good can be good enough and a lot of times when great is not good enough and you have to strive for excellent.” Another mentor was someone who reports to Dan and whose example of balancing parenthood and career helped Dan think about how to make the right trade-offs when he became a father. Key Takeaways:
Hosted on Acast. See acast.com/privacy for more information. | |||
| Founder and CEO of Hint, Inc. on developing the qualities of a successful entrepreneur | 30 Jun 2021 | 00:22:45 | |
Kara Goldin, Founder and CEO of Hint Inc. and author of the book Undaunted, discusses the determination, passion and strategies of the most successful entrepreneurs. She describes how she became an “accidental entrepreneur” by following a passion to solve a problem and fill a need for consumers, and ended up launching a new category of beverages. Specifically, she describes how she started her eComm strategy on Amazon, which ultimately led the development of her DTC business. Lastly, she describes how to use your DTC business to form a stronger connection & dialogue with your consumers to better understand their needs. Hosted on Acast. See acast.com/privacy for more information. | |||
| Spin Master's Laura Henderson on the explosive growth of the toy industry | 21 Jun 2021 | 00:24:26 | |
As the first guest from the toy industry, EVP of Marketing at Spin Master Laura Henderson, discusses the explosive growth and innovation in 'Toys & Games' during the pandemic and predicts a promising future. She also advises how to stay on top of the strongest toy trends, and how they vary around the world across all ages and demographics. Hosted on Acast. See acast.com/privacy for more information. | |||
| Gopuff's Daniel Slotwiner on following the data to find success | 15 Jun 2021 | 00:19:26 | |
VP of Measurement and Insights & PPM at Gopuff Daniel Slotwiner discusses how Gopuff is using data to follow and build ROI. He also explains how Gopuff is building out their new retail media business, sharing success strategies around attracting more brands to the platform. Lastly, he advises retailers on ways to break through the clutter and form stronger partnerships with big brands. Hosted on Acast. See acast.com/privacy for more information. | |||