BRAVE COMMERCE – Détails, épisodes et analyse

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BRAVE COMMERCE

Adweek

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 279

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

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Unpacking CVS Media Exchange's Unique Retail Media Approach with Parbinder Dhariwal

mardi 3 septembre 2024 • Durée 20:48

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, VP and GM of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Parbinder discusses how CMX leverages CVS's extensive loyalty program to differentiate itself from other retail media networks. With 74 million active ExtraCare members and a vast network of digital and physical touchpoints, CVS is uniquely positioned to deliver personalized and seamless shopping experiences across channels.

Parbinder shares insights into how CVS integrates its loyalty data with both on-site and off-site media, ensuring every interaction is measurable and attributing value back to the retailer and its partners. He also discusses the significance of CVS's omnichannel strategy, which is built to meet consumers where they are—whether online or in-store. This conversation delves into the crucial role that loyalty programs play in driving retail media success and how CVS is setting new standards for the industry.

Tune in to hear about the future of retail media in a world where cookie deprecation is imminent and data-driven personalization is key. Parbinder offers a deep dive into how CVS is not only keeping up with industry trends but leading the charge in innovation and consumer connectivity.

Key Takeaways:

Loyalty as a Differentiator: Discover how CVS's ExtraCare program provides a foundation for personalized consumer experiences, driving both digital and physical growth.
Omnichannel Engagement: Learn about CVS's approach to blending online and in-store interactions, ensuring that consumers can seamlessly transition between channels.
Future of Retail Media: Understand how CVS is preparing for the cookie-less future, focusing on data-driven targeting and measurable attribution in both on-site and off-site media.

Hosted on Acast. See acast.com/privacy for more information.

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Unilever’s Ken McFarland: Driving eCommerce Innovation and Growth in the Home Care Sector

mardi 27 août 2024 • Durée 21:58

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, the Global Head of Digital Commerce for Unilever Home Care. Ken shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from a nimble, values-driven company to one of the largest global consumer goods companies. He reveals how he balances his adventurous spirit, as evidenced by his bungee jumping experience, with the structured processes required in a massive organization like Unilever.

Ken dives deep into the role of creativity and data in digital commerce, highlighting how Unilever leverages innovative content and media strategies to engage with consumers online. He discusses the critical role of category management and the analytical mindset that underpins successful eCommerce operations. Ken also explores how he keeps the human touch alive within the vast, process-driven environment of Unilever by fostering strong internal communities and ensuring the eCommerce team remains tightly connected and effective.

Listeners will gain valuable insights into the intersection of creativity and data, the importance of storytelling within the organization, and how to champion the relevance of eCommerce in a company where it may only represent a small percentage of overall sales. Whether you're leading a small team or managing digital commerce for a global giant, Ken's experiences offer lessons in leadership, innovation, and the power of pushing beyond your comfort zone.

Key Takeaways:

The importance of blending an analytical approach with creativity in digital commerce.
How to successfully navigate the cultural and operational shifts from a small company to a global corporation.
The value of internal storytelling to drive eCommerce adoption within large organizations.

Hosted on Acast. See acast.com/privacy for more information.

PIM Brands' Michael Rosenberg on his Framework for Consistent Growth in Confectionary

mardi 18 juin 2024 • Durée 26:44

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of PIM Brands, to explore the fascinating journey of his company. Initially founded as "Promotion in Motion" with the idea of advertising on tractor trailers, Rosenberg's company has transformed into one of North America's leading confectionery businesses. He shares the intriguing backstory of how a licensing deal with Columbia Pictures for Annie-shaped cookies marked the beginning of their success in the food and candy industry, eventually leading to their rebranding as PIM Brands. Rosenberg emphasizes the importance of adaptability and innovation, crucial elements that have driven the company's growth and evolution over the years.

Rosenberg delves into the strategic pillars that have fueled PIM Brands' impressive 15% annual growth for over four decades. He outlines the company's focus on five key areas: innovation, consumption, distribution, promotion, and exportation. By maintaining a pulse on market trends, investing in technology, and expanding globally, PIM Brands has successfully navigated the ever-changing landscape of the confectionery industry. Rosenberg also highlights the significance of having a talented team and fostering a culture of continuous learning, which has been instrumental in achieving sustained growth and profitability.

Additionally, the episode touches on the personal aspects of running a family business, with Rosenberg's children now joining the company and bringing fresh perspectives and leadership. He shares his passion for the business and his approach to maintaining energy and enthusiasm after decades in the industry. Rosenberg's story is not just about building a successful company but also about creating a legacy that combines innovation, family values, and a genuine love for bringing moments of joy to consumers through their products. Tune in for a compelling conversation about resilience, strategic growth, and the sweet success of PIM Brands.

Takeaways:

Strategic Growth Through Innovation: Learn how PIM Brands has maintained a 15% annual growth rate by focusing on five strategic pillars: innovation, consumption, distribution, promotion, and exportation.

Clive Sirkin of Screendragon on enabling high-performing talent, recognizing blindspots in business strategy, and converting content into commerce

Saison 2 · Épisode 34

mardi 9 août 2022 • Durée 29:11

Clive Sirkin, Executive Chairman of Screendragon, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss business strategy. Clive shares the major blindspots he’s recognized that most brands endure. He shares the importance of learning from past mistakes and evolving strategies accordingly. Clive explains how to inspire high performance from talent and get the right people to work for your company. He then discusses the differences and similarities of working for large Fortune 500 companies as well as small start-ups. He expands on how while the marketing landscape has changed, the goal to convert content into commerce remains the same.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

Follow our hosts on Twitter: @RachelTipograph @PezMeister1

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Hosted on Acast. See acast.com/privacy for more information.

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Esi Seng of Tate’s Bake Shop on the Power of Diversity While Scaling a Company

Saison 2 · Épisode 33

mardi 2 août 2022 • Durée 23:55

Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss scaling an acquired brand. Esi shares the remarkable story of Tate’s Bake Shop and how founder, Kathleen King, created the cookie brand. She talks about the brand’s more recent acquisition by Mondelez, and how as CEO, she has maintained a keen focus on culture in this process. She discusses the integration and the power of empathy between the acquirer and acquiree. Further, she talks about Tate’s Bake Shop’s unique experience aligning their DTC efforts with their B2B efforts, and the differences between selling with retailers and in their in-house bake shop. Esi then emphasizes the importance of DEI on every level of the business contributing to the brand's success.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

Follow our hosts on Twitter: @RachelTipograph @PezMeister1

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Hosted on Acast. See acast.com/privacy for more information.

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Brie Olson and Alfred Chang of PacSun on consumer identity, product inclusivity, and digital transformation

Saison 2 · Épisode 32

mardi 26 juillet 2022 • Durée 31:19

Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph & Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality.

They explain how they promote inclusivity with their product while still catering to their target audience. They also discuss using different audience segments as indicators for their business strategy, and how PacSun views the younger generation as pioneers for the industry's future. Further, they talk about the evolution of social media, including venturing into the metaverse, NFTs, and Roblox. These platforms give consumers more control over their identity and self-expression, which informs commerce.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

Follow our hosts on Twitter: @RachelTipograph @PezMeister1

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Hosted on Acast. See acast.com/privacy for more information.

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Charlie Chappell of The Hershey Company on retail media, retailer communication, and using data to strategize

Saison 2 · Épisode 31

mercredi 13 juillet 2022 • Durée 23:24

Charlie Chappell, VP of Media at The Hershey Company joins hosts Rachel Tipograph & Sarah Hofstetter to discuss retail media. Charlie discusses Hershey’s company structure, which emphasizes alignment among media, creative, and growth. He explains the importance of streamlining any touchpoint with which the consumer interacts. The three talk about retailer relationships, educating and negotiating with your partners, and getting the greatest ROI out of your media investment. Expanding on these topics, Charlie gives his tips on “resisting the temptation of trade”, using data to develop strategy, and utilizing targeted media.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

Follow our hosts on Twitter: @RachelTipograph @PezMeister1

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Hosted on Acast. See acast.com/privacy for more information.

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Claudine Patel of Post Consumer Brands on connecting to the consumer, adjusting during inflation, and catering to a wide spectrum of customers

Saison 2 · Épisode 30

mardi 28 juin 2022 • Durée 19:50

Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph & Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Claudine speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Claudine explains how to assess the value of your product, gauging the impact it has on the consumers’ everyday lives. In efforts to appeal to a wide array of customers, Claudine shares ways she’s adapted her brand to a premium consumer, experimenting with different options and marketing methods including Mucinex’s “Sickwear” line of Mucinex themed streetwear.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Hosted on Acast. See acast.com/privacy for more information.

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Gentiane Barret of Sanofi on nonlinear career paths and leveraging innovation to deliver results

Saison 2 · Épisode 29

mardi 21 juin 2022 • Durée 18:35

Gentiane Barret, Global eCommerce Lead at Sanofi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how her nonlinear career has contributed to her success as a leader in global eCommerce. Gentiane explains how she uses the innovation skills she developed from her time at Google to impact her current role at Sanofi. She discusses how now, working at a smaller company she can make a larger impact. She also shares her advice about running global eCommerce with empathy and how the best way to see results starts with actively listening to the market.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

Follow our hosts on Twitter: @RachelTipograph @PezMeister1

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Hosted on Acast. See acast.com/privacy for more information.

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Seth Kaufman of Moët Hennessy on company culture and servant leadership the relationship between on-premise and eCommerce sales

Saison 2 · Épisode 28

lundi 6 juin 2022 • Durée 23:36

Seth Kaufman, President of Moët Hennessy, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss building an exceptional workplace. Seth talks about the importance of tracking success and achievements transparently so the company can be agile and stay motivated. Seth discusses the vitality of inclusivity, sustainability, and DEI. He explains how this empowers employees through servant leadership.

This company model translates to employee retention, business longevity, and, ultimately sales. Furthermore, Seth talks about the relationship between on-premise and eCommerce. He explains Moët Hennessy’s in-house content studio, and how that has served the company from a marketing perspective. Finally, he talks about consumer shopping habits shifting over the years — including the mindset that people are “scrimping to splurge”, or saving in some categories to spend more in others.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Hosted on Acast. See acast.com/privacy for more information.

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BRAVE COMMERCE – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Liens partagés entre épisodes et podcasts

Other7

Twitter2

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Other7

Twitter2

Apple Podcasts

Spotify