Brands, Beats & Bytes – Détails, épisodes et analyse

REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

REMIX: Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey

What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. 

Buckle up and get ready for some introspective work and inspiration along the way. 

Here are a few key takeaways from the episode:

• Sometimes you have to start by looking within
• How are you connecting to those around you?
• Making yourself indispensable is key.
• Stay calm and cool in situations AND don't be afraid to ask for help
• What are your anchors in life? 

NOTES:
Connect with Katie
LinkedIn | Katie Casey

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REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

A few key takeaways from the episode:

• Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
• Employees are a vital part of the brand of the company. How are your employees representing your company? 
• The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish.

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy

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REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands

Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. 

Join us as we talk about the following key takeaways: 

• You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
• Being early to trends may seem like the "cool" thing to do - but what if you're too early?
• Cannabis Brand Development vs Traditional Brand Development
• 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.  

 
NOTES:
Learn More About Engager Brands

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REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.

Today's guest is a subject matter expert and pioneer in his field. 
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. 

A few key takeaways from the episode:

• The importance of prep-work and doing your homework
• The digital marketing space is ever-changing - stay engaged and emerged in what's happening
• Always be willing to learn, flow, and grow

NOTES:

Learn More About Specificity Inc.

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REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge

Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!

A few takeaways: 

• Culture. Whether at a university or a company, it is an important element to consider before joining their family.
• When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
• The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
• Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.

REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight

Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. 
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. 

Key Takeaways: 

• The importance of having people around you that encourage and inspire you to be all you can be
• Change doesn't have to be done all at once, sometimes big change comes from one simple change
• There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle

Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams

This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  

Here are a few key takeaways from the episode:

• Find your essence, personally and professionally.
• Be Bold. Be Inclusive. Be You.
• As you grow in your career, continue to give back to those around you.
• Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

NOTES:
GirlExec

Show Partner: Specificity
Learn More About Specificity 

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REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. 

Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. 

A few takeaways: 

• People and relationships matter, whether in the corporate or nonprofit sector
• It's important for companies and people to recognize that it's about the brand, not the product.
• Trusting your instinct will lead you down the right path or a path of learning and growth.
• When you are happy outside of work, joy spreads into your work.