Brand Retro with Cyberdogz – Détails, épisodes et analyse

In this enlightening episode of Brand Retro, Mike Brevik sits down with Zahra Karsan, a Wall Street Journal bestselling author and certified coach renowned for her expertise in peak performance coaching. Dive into an in-depth conversation that explores the fascinating intersection of neuroscience and human behavior, and discover practical strategies for achieving extraordinary results both personally and professionally. Zahra shares her unique approach to unlocking potential through understanding the human factors that inhibit performance, offering a roadmap to overcome these challenges. Whether you're an entrepreneur or a seasoned executive, this episode provides valuable insights into mastering the art of high performance and building cohesive, thriving teams. Join us as Zahra unravels the psychology behind success and lays out a path to personal fulfillment and professional triumph.

Additionally, we would like to introduce you to the Life Block Quiz, which is designed to help individuals identify the obstacles that may be hindering their happiness and success. Use promo code REWIRE20@ and receive a 20% discount on the Life Block Quiz, the book and coaching sessions.

Who’s the Guest?
Zahra Karsan is a seasoned peak performance coach, Wall Street Journal bestselling author, and speaker who has made significant strides in the fields of neuroscience and positive psychology. Her career began in management consulting, where she excelled in fostering centers of excellence and delivering successful results across various high-stakes projects. Zahra's profound interest in human behavior and organizational success led her to work closely with C-level executives and their management teams, aiming to optimize performance and enhance team cohesion.

Her approach integrates deep insights into human psychology with practical coaching techniques, focusing on overcoming subconscious barriers to success and mastering self-awareness. Zahra is passionate about helping individuals and corporate clients unlock their full potential by understanding and harnessing their innate capabilities. Through her books and the innovative Life Block Quiz, Zahra provides tools for individuals to explore their personal and professional lives, encouraging them to define and achieve their unique definitions of success. She is a proponent of lifelong learning and believes that everyone can benefit from the insights and clarity provided by professional coaching.

Highlights
01:28 - Stress, survival instincts, and success.
04:00 - Entrepreneurs and self-awareness.
05:20 - Loneliness and the entrepreneurial journey.
06:23 - Coaching and successful results.
11:30 - The Lifeblock Quiz and its purpose.
16:15 - The importance of realistic business planning.
17:39 - Honesty and transparency with clients.
20:47 - Alignment between life values and business.
22:09 - Benefits and impact of having a coach.

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• mike@cyberdogzmarketing.com  
• Connect with Zahra Karsan
• https://www.linkedin.com/in/zahrakarsan/
• https://rewiremindsetsystem.com/
• https://www.instagram.com/successcoachzahra/
• https://www.facebook.com/SuccessCoachZahra
• https://www.amazon.com/Weeks-Happy-Ultimate-Abundance-Happiness/dp/0578330644
• https://rewiremindsetsystem.com/quiz/  

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• Leave a review on Apple Podcasts

In this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, and how personal experiences influenced his business philosophy. This episode not only explores Howie’s professional metamorphosis but also provides valuable insights into the transformative power of branding in any industry. Tune in to learn how embracing change and curiosity can lead to fulfilling new opportunities.

Who’s the Guest?
Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing in stem cell research, Howie's career trajectory shifted dramatically as he delved into the corporate world, eventually finding his passion in marketing and branding within the healthcare industry. His experience spans significant roles, from product marketing to agency leadership, where he honed his skills in brand strategy working with startups and Fortune 500 companies alike.

Howie's transition from the structured environment of a med device company to the dynamic realm of marketing agencies equipped him with a deep understanding of how to build compelling brands that resonate with specific audiences. His philosophy centers on the belief that personal and corporate branding should seamlessly align with one’s authentic self, enhancing the inherent values and mission of the individual or company.

With Legend Letters, Howie combines his extensive marketing expertise with personal insights to help others understand the power of branding not just as a business tool, but as a transformative personal journey. His work encourages professionals to invest in their personal brands to achieve recognition and success in their respective fields. Through his upcoming podcast and ongoing newsletter, Howie continues to share stories and strategies that empower individuals to take charge of their narrative and make impactful contributions to their communities and industries.

Highlights
01:10 - Howie’s transition from corporate life to branding
02:15 - Initial career in science and marketing shift
03:50 - Experience in product marketing vs. agency work
05:21 - Key roles within healthcare industry marketing
08:30 - The pivotal moment of early career crisis at an agency
12:45 - Transition to personal branding and entrepreneurship
17:20 - The concept of personal branding and reputation
22:10 - Brand misperceptions in the business world
24:50 - Branding as a decision-making shortcut
28:10 - Value of personal brand attributes
32:30 - Overcoming fear and imposter syndrome
36:05 - Start of Legend Letters after a health scare
40:10 - Encouragement for entrepreneurs and brand building

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• mike@cyberdogzmarketing.com  
• Connect with Howie Chan
• https://www.linkedin.com/in/howiechaniam/
• https://www.howiechan.com/  

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To get the next episode subscribe with your favorite podcast player.

• Subscribe with Apple Podcasts
• Follow on Spotify
• Leave a review on Apple Podcasts

In this enlightening episode of the Brand Retro Podcast, we're excited to welcome Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, as we dive deep into the buyer's journey and explore the power of transparency in business. Chris brings a wealth of experience and unique insights, sharing captivating client stories and essential strategies for understanding customer motivations. We cover everything from A to Z, discussing the crucial steps for starting and growing your own business. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with practical advice and real-world wisdom. Join us as Chris Troka reveals how clear communication and honest interactions can transform your business approach and lead to lasting success.

Who’s the Guest?
Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, is a seasoned entrepreneur and business innovator with over ten years of expertise in creating, enhancing, and propelling businesses forward. Chris brings a wealth of knowledge in utilizing cutting-edge digital tools such as AI, automation, CRM, and social media to optimize business operations and marketing strategies. Chris holds certifications from HubSpot and Google in inbound marketing, social media, and Google My Business, and earned his Marketing Degree in 2021.

Highlights
00:19 - Discussing the buyer’s journey
01:01 - Importance of reducing friction in the buyer’s journey
03:30 - Example of DJ business failures and subsequent learnings
04:39 - Building relationships over making hard sells
06:00 - The balance in the sales and onboarding process
09:50 - Recommendations and guiding clients, not giving too many options
12:00 - Client feedback process and ongoing communication
13:20 - Protecting yourself against client dissatisfaction
17:56 - The necessity of “hearing” clients for successful projects
23:39 - Advice for entrepreneurs: start by building relationships and taking action
25:45 - Importance of saying no to potential clients that aren’t a good fit
32:59 - Niche specialization and focusing on profitable areas

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• mike@cyberdogzmarketing.com  
• Connect with Chris Troka
• https://focused-biz.com/
• https://www.linkedin.com/in/christopher-troka-3a093058/  

Subscribe, Share and Review
To get the next episode subscribe with your favorite podcast player.

• Subscribe with Apple Podcasts
• Follow on Spotify
• Leave a review on Apple Podcasts

Mike and Cyberdogz writer, Katie Jenison, discuss some of the main points of building a successful blog and as always, how to approach this process in a way that makes YOUR brand unique.

Highlights

• Why blogs are great - 1:53
• The importance of creating value and content - 3:43
• You want your message to be received - 4:55
• You need to have a plan - 8:31
• The importance of your social marketing - 11:20
• Spending time generating content - 13:52
• Finding your voice and content - 19:13
• What’s the process? - 20:44
• Finding the best keywords and phrases - 26:00
• Why emails are great - 28:27
• Figuring out your goal - 29:38
• Being authentic when you are writing the content - 33:35
• Be honest with yourself - 35:41
• Choosing a content management system - 36:59

Episode Resources

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/ 
• mike@cyberdogzmarketing.com  
• Connect with Katie Jenison
• katie@cyberdogzmarketing.com

Mike and Cyberdogz writer, Katie Jenison, discuss some of the main points and differences of personal branding versus corporate branding, and when a personal brand is necessary.

Highlights

• What a personal brand is - 1:41
• A personal brand and a corporate brand - 1:53
• Being in the right place and time - 2:38
• Why do you want to build a personal brand - 5:56
• Defining your target audience - 9:00
• What to do to create a personal brand - 11:24
• Different reasons to build a personal brand - 18:53
• Building audience and content - 21:01
• Expecting instant results - 29:14
• Finding your audience - 30:45

Episode Resources

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/ 
• mike@cyberdogzmarketing.com
• https://www.cyberdogzltd.com/
• Connect with Katie Jenison
• katie@cyberdogzmarketing.com

The producer of Brand Retro (Spencer Shaw) takes another stab at flushing out the deeper meaning and some inspirational stories behind DogDayz Apparel. Second time's a charm!

Highlights

• Wanting to create t-shirts and do something fun - 2:37
• Doing retro t-shirts - 2:51
• Mike’s retro shirt creations - 4:11
• The retro-looking feel - 5:22
• We all have memories - 10:49
• Creating a t-shirt that helped a family - 12:58
• DogDayz Apparel - 18:23
• Do good things for small towns - 19:05

Episode Resources

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/ 
• mike@cyberdogzmarketing.com
• https://www.dogdayzapparel.com/ 
• Connect with Spencer Shaw
• https://podkick.com/

Marisa Jackels returns to the Brand Retro Podcast to interview Mike for an upcoming blog story on DogDayz Apparel. They decided to hit record so they can share the backstory behind this story and purpose-filled brand.

Highlights

• A passion project - 0:17
• The concept’s story - 1:44
• When it all started - 3:33
• Creating an apparel line - 4:19
• Shirts from special places - 15:06
• Having a retro mindset - 17:01
• The real story behind the DogDayz Apparel idea - 20:32
• Growing in a small town - 23:11
• Building momentum and traction - 27:20
• Creating a good product - 29:29
• Dreams for the future - 31:44
• Creating a retro inspired shirt - 37:47
• Having a brand category - 40:00

Episode Resources

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/ 
• mike@cyberdogzmarketing.com  
• https://www.dogdayzapparel.com/

Michaela Schell returns to discuss the difficult decision and logic behind protecting her brand, the vision, and the business mindset behind cancelling this 2020 event.

Highlights

• Revisiting the Limitless concept - 1:35
• Cancelling the 2020 event - 2:29
• The decision for cancelling - 5:25
• The decision making process - 8:41
• The key word: protection - 9:54
• What Limitless is intended to be - 14:07
• What the Limitless brand is - 17:09
• Seeing what this virus does - 20:02

Episode Resources

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/ 
• mike@cyberdogzmarketing.com  
• Connect with Michaela Schell:
• https://www.limitlessnetworkmarketing.com/

Cyberdogz welcomes content developer Marisa Jackels to the show to interview Mike on the history of Cyberdogz, PLUS how Cyberdogz is helping customers sustain and navigate the COVID-19 pandemic.

• The crisis around the pandemic - 0:45
• Mike’s story with Cyberdogz - 1:00
• Mike’s first job - 2:54
• What to do to support clients - 5:20
• Wanting to be smart and strategic - 7:00
• Do not panic! - 7:39
• People want confidence - 10:08
• Figuring out a new way to keep your business afloat - 16:00
• What to do in a time of crisis - 17:37
• Focusing on the strengths and not the weaknesses - 22:19
• Being a better business owner during the pandemic - 25:00
• It is all about perspective - 30:10

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/ 
• mike@cyberdogzmarketing.com 
• Connect with Marisa Jackels
• marisajackels@gmail.com 

This "Brand Spotlight" episode is an outstanding interview with Blueprint Process founder and business coach Tammi Brannan. Mike and Tammi talk about why having a coach throughout the process of building your brand and business is key to uncovering the why behind it all.

• Guidance to lift your brand - 0:52
• Tammi’s philosophy - 1:09
• Mike’s experience at the Blueprint Process - 2:13
• Tammi’s role in this business - 4:05
• Finding your unique value - 6:33
• Leveraging your superpowers - 7:29
• Coaching programs and coaches - 8:57
• The Blueprint Process is not for everyone - 9:11
• An indicator of a good fit for you - 13:28
• What does coaching attract? - 17:12

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/ 
• mike@cyberdogzmarketing.com 
• Connect with Tammi Brannan:
•  tammi@blueprintprocess.com
• https://www.blueprintprocess.com/