Explorez tous les épisodes du podcast Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

If you're wrapping up a busy Fall photography season and already panicking about how empty your January and February calendars look, this episode is for you. Slow season doesn't automatically mean your photography business is struggling, and the answer isn't always to lower your prices, run another mini session, or start posting every single day.

In this episode, we're talking about how to prepare your photography business for slow season, use your booking data to plan your marketing, and keep attracting photography clients even when you're not shooting new sessions. I'll also share what you SHOULD be working on during slower months so you can head into 2027 with a plan instead of panicking about your bookings.

Mentioned in this episode: Save the date for my FREE live workshop, The Fully Booked Photographer Framework, happening December 11th at 11 AM CST! Registration details are coming soon.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If your entire Black Friday marketing strategy is to throw together a last-minute discount, post it on Instagram, and hope someone books a photography session, we need to talk. Because Black Friday can be a HUGE opportunity for your photography business, but only if you're approaching it with an actual plan.

In this episode, I'm walking you through how I would plan a Black Friday campaign for my photography business from start to finish. We're talking about creating photography Black Friday offers that don't require slashing your session prices, using bonuses and bundles to increase the value of your offers, building anticipation with a waitlist, and creating real urgency without sounding pushy or salesy.

I'll also share why your Black Friday photography promotion shouldn't rely entirely on social media, how to use email marketing to turn interested followers into paying clients, and why calculating your actual profit BEFORE launching a sale is one of the most important steps photographers tend to skip.

Whether you're a family photographer looking to pre-book next year's sessions, a senior photographer planning a special offer, or a wedding photographer wanting to increase bookings during the holiday season, this episode will help you create a Black Friday photography marketing strategy that actually makes sense for your business.

Because the goal isn't to book more photography sessions by charging less. It's to create an offer your ideal clients are excited to purchase while protecting your profit margins.

Link Mentioned:

• Explore the Fully Booked Method — Create a strategic photography marketing plan that helps you book clients consistently throughout the entire year, not just during Black Friday.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you've been wondering whether email marketing is still worth your time as a photographer in 2026, the answer is YES. But some of the email marketing advice you've been following for years might actually be working against you.

In this episode, I'm breaking down five surprising email marketing findings from a recent Flodesk workshop and what they mean for your photography business. We're talking about email subject lines that could be hurting your open rates, whether emojis actually help, the best days to send marketing emails, and why having a smaller, engaged email list might be more valuable than thousands of subscribers who never open your emails.

I'll also share why email marketing for photographers is about so much more than announcing mini sessions or sending booking reminders. When you have the right email marketing strategy in place, you can stay connected with past clients, nurture potential photography clients, and create more consistent bookings without relying entirely on Instagram or Facebook.

If you're trying to figure out how to build an email list for your photography business, improve your email open rates, or turn email subscribers into paying photography clients, this episode will help you stop guessing and start paying attention to what actually works for YOUR audience.

Links Mentioned:

• Try Flodesk and get 20% off your first year — Sign up through my link to receive an exclusive bonus resource "Fall Booking Email Playbook".
• Explore the Fully Booked Method — Learn how to turn your email marketing into part of a complete strategy for booking more photography clients.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you opened your calendar and realized you have ZERO photography sessions booked, your first instinct might be to panic, lower your prices, run a sale, or completely rethink your marketing strategy. 

But an empty calendar doesn't automatically mean your photography business is failing and you probably don't need to blow everything up to start getting bookings again. In this episode, I'm walking you through five photography marketing moves you can make right now when bookings are slow. 

Because sometimes the answer to how to get more photography clients isn't MORE marketing. If people are already finding your business and inquiring but aren't actually booking, the problem could be somewhere inside your booking funnel and sending even more people into a broken process isn't going to fix it.

So before you slash your photography prices, throw together a last-minute mini session, or spend six hours redesigning your website, start here. These five photography marketing ideas will help you figure out what actually needs your attention and give you practical steps you can take this week to start creating momentum and booking more photography sessions.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If your photography marketing strategy has mostly consisted of posting on Instagram, sharing in Facebook groups, and hoping the right people see it, it might be time to look a little closer to home.

In this episode, I'm sharing three local collaboration ideas for photographers that I've actually used in my own business to get in front of new people, build relationships with other business owners, and create more opportunities for referrals. And the best part? You don't need a huge audience, a complicated marketing funnel, or a massive advertising budget to make them work.

If you're looking for ways to get more photography clients, increase your local visibility, build a photography referral network, or simply become the photographer people in your community actually know and recommend, this episode will give you practical photography marketing ideas you can start using right now.

Because sometimes the best way to grow your photography business isn't another Reel, trend, or social media strategy. It's becoming known by more of the right people in your own community.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If scrolling social media leaves you with that little drop in your stomach, like everyone else is somehow further along than you, I made this episode for you. Not because you're actually behind. Because comparison has been telling you a story about your business that simply is not true.

Today I'm walking you through exactly how comparison works against you, why someone else's win is never proof that there's less room for you, and the one shift that has made the biggest difference in my own business this year. If you're ready to stop measuring your journey against everyone else's highlight reel and start trusting your own timeline again, this episode is for you.

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Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If the word "upsell" makes you feel a little salesy just reading it, I made this episode for you. Not because you need to become an IPS photographer or start running sales appointments. Because there's a whole hybrid way to bring in more revenue from the sessions you've already booked, and most photographers are missing it without even realizing it.

Today I'm walking you through how to sell more prints and products after gallery delivery, even if in-person sales have never been your thing and never will be. I'll show you the two things missing in most photographers' businesses that keep this revenue from ever landing, urgency and an actual follow-up workflow, so you can start turning galleries you already delivered into extra income without adding a single new lead to your plate.

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Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you've ever sent a lead your pricing and then watched the conversation just go quiet, I made this episode for you. Not because you did anything wrong. Because nobody ever taught you that a price list and a sales tool are not the same thing.

Today I'm walking you through the exact mistake I see over and over again when I look at photographers' packages, the one that quietly kills bookings without anyone realizing it's happening. I'll give you three specific things to check in your own pricing this week, no matter what kind of photography you do, so your leads actually understand what they're investing in and feel ready to say yes instead of going quiet on you.

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Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

We're closing out the Fully Booked Bootcamp series with the piece that ties everything together. I'm taking you back to 2014 and the very unglamorous way I used to run my business, and sharing exactly what changed once I started building real systems instead of doing everything by hand. 

Plus, I've got a little something extra for anyone who's made it through the whole series with me.

If this series has been speaking to you, I'd love to have you inside the Fully Booked Method, my eight week program that takes everything we covered these past four episodes and turns it into a real, repeatable system for your business. 

Join by September 30th and you'll get a free 1:1 coaching call with me (a $350 value), which you can book and use anytime through December 31, 2026, plus $50 off the program itself, just for listening all the way through this series. Use code BOOKED50 at checkout!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Getting inquiries is one thing. Turning them into paying clients is a whole different skill. In this episode I'm walking through the real reasons leads go cold, including a pricing mistake most photographers don't even realize they're making, and the simple shifts that turn a quiet inquiry into an actual yes. Part three of the Fully Booked Bootcamp series. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Could a total stranger tell what you shoot and why they should book you within five seconds of landing on your Instagram?

In this episode, I'm sharing my bookable brand framework, the three things every clear, magnetic brand has in common, and helping you write a single sentence that sums up exactly who you serve and why. Part two of the Fully Booked Bootcamp series. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Hi friend! We are kicking off a four part podcast series: Fully Booked Bootcamp.  You're posting, your work is good, and your calendar still has gaps you didn't plan for. Sound familiar?

In this episode, I'm breaking down the three specific things that almost always stand between a photographer and a full calendar, and walking you through a quick self audit so you can figure out which one is actually yours. This is the first episode in my four part Fully Booked Bootcamp series, and it's the perfect place to start before we touch anything else. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

 If you've ever scrolled Instagram and thought "there are just SO many photographers," this episode is for you. I'm talking about what it actually takes to stand out when it feels like everyone is offering the same sessions, the same style, the same everything. 

I'm sharing four things I believe make the biggest difference in a crowded market, and how to shift your mindset so you stop trying to out-do every photographer around you and start building something that lasts. If you're feeling discouraged by the competition, I hope this gives you a little clarity and a lot of encouragement. 

Want a more consistent way to book clients? Check out the Fully Booked Method.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

You've been asking for this one for years — so today I'm finally pulling back the curtain on my senior rep team. Why I have one, how it actually works, and the real answers to the questions I get asked over and over again.

In this episode, you'll learn:

• What a senior rep team actually is (and what it's NOT)
• Why I believe having one just for the money is the wrong reason to start
• How I structure applications, contracts, and parent communication
• The number of reps I recommend if you're just starting out
• When to open applications so you're not chasing seniors all year

PS — it's my 33rd birthday!  To celebrate, I'm running a birthday sale now through Sunday, August 9th at midnight:

• Join Market Like a TOG for $33 your first month → https://brookejefferson.thrivecart.com/market-like-a-tog/?coupon=33OFFMLAT
• Fully Booked Method is 33% off — enroll for $333 → https://brookejefferson.thrivecart.com/fully-booked-method-self-paced/?coupon=33OFF
• Save $33 on a 1:1 coaching call (only 5 spots!) → https://brookejefferson.thrivecart.com/strategy-coaching-call-one-hour/?coupon=33OFFCOACHING

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Being booked out doesn't happen from one viral reel or one styled shoot. In this episode, I break down the visibility triangle that helps you become the go to photographer in your area. 

I walk through how content builds awareness, how collaboration turns cold leads into warm ones by borrowing trust from people your dream clients already know, and how community builds long term momentum by nurturing the clients you already have. I also give you questions to ask yourself to figure out which piece of the triangle is your weakest link so you know exactly where to focus first. 

If you want to go even deeper on all three pieces, check out my Fully Booked Method program. The Fully Booked Method is my one-on-one coaching and course where we spend eight weeks diving deep into pricing and marketing methods. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

When was the last time you looked at your prices and actually felt confident?

If raising your prices makes your stomach turn, you're not alone. In this episode, we're talking about the mindset, mistakes, and math behind profitable photography pricing.

I'm sharing the biggest pricing mistakes I see photographers make, why confidence doesn't come before a price increase, and how to know whether your sessions are actually making you money or simply keeping you busy.

Free Resource

🎉 Download my FREE Pricing for Profit Calculator & Workbook and discover exactly what you should be charging based on your real business expenses and income goals.

👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list.

If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you.

Inside this episode, we'll cover:

•  Why I don't believe in "all-in-one" platforms 
•  The CRM I use to automate my client experience 
•  My favorite gallery delivery platform (and where I'd start if you're on a budget) 
•  Why I still use the same website platform after all these years 
•  The email marketing software that's helped me grow my business 
•  When it's actually time to invest in each platform 
•  How to prioritize your business investments without feeling overwhelmed

Resources Mentioned

•  Iris Works: https://brookejefferson.com/iris
•  Pixieset: https://brookejefferson.com/pixieset
•  Showit: https://brookejefferson.com/showit
•  Flodesk: https://brookejefferson.com/flodesk
•  Implementing Iris Works Mini Course: https://brookejefferson.com/minicourse

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you disappeared from your business for a week, would it still book clients?

In this episode, I break down why systems are the missing piece for photographers who are stretched thin between family, a day job, or just life in general. I walk through how to map out your client experience from inquiry to gallery delivery, decide what can be automated versus what only you can do, and finally choose a CRM that actually holds it all together. 

I also share my own CRM (Iris Works), why I love it, and a simple way to get your entire system set up in just one day instead of dragging it out for months. 

Links Mentioned: 

• Grab my Mini Iris Works course so you can set up your CRM system in just one day! 
• Save 20% off your first annual subscription with Iris Works using my link
• Join our FREE photographer community on Facebook
• Listen to the Client Experience Workshop episode
• Listen to my interview with the former Iris Works CEO 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Feeling behind in your photography business?

You’re not alone.

Maybe summer threw off your routine. Maybe bookings slowed down. Or maybe you’re simply not where you thought you’d be by this point in the year.

Before you panic, this episode is your reminder that you do not need to start over. You may just need a reset.

In this episode, I walk through the exact mid-year reset every photographer should do in July to regain momentum and finish the year strong.

Here’s what you can expect:

• How to stop letting emotions drive your business decisions
• Why your numbers matter more than your feelings
• The biggest mistake photographers make with goal setting
• Why “hoping to get booked” isn’t a strategy
• The simple shift that helps booked photographers stay consistent

If you’ve been feeling stuck, discouraged, or overwhelmed, this episode will help you get clarity and take your next right step.

Resources Mentioned:
• Market Like a Tog Membership
• Fully Booked Method

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

 Okay friend, this one's spicy. I'm giving you some tough love today because I love you too much not to. I'm breaking down the three real reasons you're not getting the inquiries and bookings you want — no fluff, just the truth, and exactly how to fix it before fall season hits. 

IN THIS EPISODE, YOU'LL LEARN:

• Why your work might not be as consistent as you think it is — and a simple test I want you to run with a friend to find out
• The #1 reason I hear in almost every single coaching call for why you're not booking enough (it's probably not what you think)
• How to tell if you have a visibility problem or a marketing problem, because friend, they are not the same thing
• Why these three reasons aren't separate — they're a cycle, and fixing one is going to naturally push you into leveling up the next
• Exactly how to spend the next 4–5 weeks so you walk into fall fully booked, not scrambling

The Fully Booked Method, my 8–10 week coaching program — this is your sign if one of these three reasons hit a little too close to home. I'm walking you through the A to Z of exactly what YOU need for your unique business, your unique niche, your unique goals. Join now and your 8–10 weeks will overlap right into fall, which is perfect timing to get your momentum going. Head to brookejefferson.com/fullybooked and let's get you in there. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you have ever felt like nothing you are doing is making a difference in your business, I want you to hear this one. We live in a world obsessed with the big breakthrough and the overnight success, but that is not actually how a sustainable photography business gets built. So today I am talking about the quiet, unglamorous actions that are working in your favor even when it does not feel like it.

• The follow-up most photographers skip entirely, and why assuming silence means disinterest could be costing you bookings
• The simple ask that your happiest clients are waiting for you to make, even though it feels small
• The one shift in how you spend your time that changes everything about how your business actually runs

Go give this one a listen wherever you get your podcasts, and then go take action on just one thing we talked about today. And if you are ready for more accountability, coaching, and community in your corner, come check out my Market Like a Tog membership!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. 

A quick overview of what's discussed:

• The importance of consistent marketing efforts year-round, especially in summer
• How to batch social media content in just two hours for the entire season
• Using email marketing with just three scheduled emails over the summer months
• Engaging locally through vendor events, partnerships, and community involvement
• The mindset shifts needed to maintain momentum during busy or vacation-heavy seasons

Resources & Links:

• Market Like a Tog Membership
• Watch on Youtube

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

This one is straight from my heart. If you are a mom and a photographer trying to juggle it all, I recorded this episode specifically for you. I am not going to sugarcoat it or pretend that it is always beautiful, because it is not. So today I am getting into all of it: the wins, the hard stuff, and the things I wish someone had said to me sooner.

• The real sacrifices that come with being both a mom and a photographer, and why I think it is so important to just say them out loud
• What I have learned about setting boundaries in my business that has made the biggest difference in feeling less overwhelmed
• The practical things I wish someone had told me earlier about making both work without losing yourself in the process

Go give this one a listen wherever you get your podcasts. I am sending you the biggest high five and warmest hug through this episode. And if you are looking for a simple way to stay consistent in your business this summer without burning out, come check out my 7-Day Summer Visibility Sprint!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you have ever felt like living in a small town is working against your photography business, this episode is for you. I started my business in a town of less than 2,000 people and built a thriving client base from there, and I am sharing the three strategies that made it possible.

• The offline strategy that small town photographers underestimate, and why it has been one of my most consistent sources of brand new cold leads
• The online strategy that works differently depending on where you live, and why small town photographers actually have an advantage here
• Why growing your follower count might be the last thing you should be focused on right now, and what to prioritize instead

Whether you are just starting out or have been at this for a while, go give this one a listen wherever you get your podcasts. And if you are ready to go deeper on all three of these strategies, check out the Fully Booked Method!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

After auditing dozens of photographer profiles inside my coaching program, I kept seeing the same five things come up again and again. These are small details that feel easy to overlook but that potential clients notice the moment they land on your page, and they are quietly costing you bookings.

• The small profile details that potential clients notice immediately when they land on your page for the first time
• Why what you post matters less than something most photographers never even think to check
• The one thing that signals to a potential client whether you are open for business or not, and it is not your feed

Pull up your profile while you listen because I have a feeling you are going to want to make changes before the episode is even over. If you are ready to go even deeper with your marketing, check out the Market Like a Tog membership!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you have been showing up consistently and still not seeing the bookings you want, this episode is going to challenge the way you think about marketing. I am sharing three strategies that most photographers overlook completely, and I promise at least one of them is going to make you think "I should have been doing this all along."

• Why the most effective marketing move you can make right now has nothing to do with social media
• The reason your happiest clients are not sending you more referrals yet, and what to do about it
• Why your email list might already be more powerful than you think, and what is keeping it from working for you

None of these require a big following or hours of extra work every week, but they do require showing up in ways that might feel a little uncomfortable at first. Join us at Market Like a Tog to learn more!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Today we’re talking about something I wish more photographers understood, because this one thing alone could change the way you market your business. It's a simple, but profound strategy. 

Did you see there is a special bonus for joining Market Like a Tog in the month of May? ;) Snag your free week of coaching with me when you join! 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

In today's episode, I'm giving you a full on Tax 101 Workshop! While I'm not a tax professional or financial advisor, I am giving you my advice and personal experience on understanding all things taxes, budgeting, and paying yourself. Grab a notebook and hit play!

Today is the LAST day to snag the Fully Booked Method at its lowest price ever and get a free month in the Market Like a Tog Membership. You can read all of the details here. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

 We are celebrating 7 years of this podcast and 400 episodes this month, and I am bringing back some of the most loved episodes to mark the occasion — and this one is SO good. 

In this episode, I'm sharing 8 subtle but powerful ways to elevate your client experience as a photographer. These aren't big, expensive overhauls — they're the small, intentional touches that make your clients feel like they made the absolute best decision hiring you. 

From what I send the moment someone books me, to what I keep in my camera bag, to how I stay in touch long after the gallery is delivered — I'm walking you through exactly what I do in my own business to create an experience people can't stop talking about. 

Join the Fully Booked Method this month for the lowest price! 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

 In this episode, I'm walking you through 5 foundational strategies that actually move the needle in your photography business: finding your niche, pricing for profit, building a recognizable brand, showing up with visibility, and creating a marketing system that works even when you don't. 

This is episode 400 and part of our yearlong celebration of 7 years of podcasting, so if you've been waiting for a sign to finally get your business working for you, this is it! 

Enjoy the Fully Booked Method for just $400 this month! Plus I mention a sweet deal at the end of the episode. :) 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

 One of the most popular episodes to date on the podcast is "How to Run a Successful Model Call." In this episode, I am answering the question - Do model calls still work in 2026? If you're ready to hear my answer, hit play!

We are celebrating 7 years of podcasting and 400 podcast episodes!! As a thank you, you can snag my Fully Booked Method program for just $400 this month! That's 8 weeks of personalized coaching and lifetime access to the program. See you inside!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

We are celerbating 7 years of podcasting and 400 episodes on the Book More Photography Clients Podcast this month! I've lined up an incredible month of fun and celebration. 

Each week, I am recreating one of the top 5 podcast episodes over the last 7 years. You will love the updates and twists! 

The biggest way we are celebrating this month is by offering my signature Fully Booked Method program for just $400! If you've been waiting for a sign to work with me, this is it. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

We are rounding out March with a super fun episode for you. I’m giving you a sneak peek at what you get in the Market Like a Tog Membership. Plus you can take all 5 of these content ideas and use them for your own social media. Grab something to write with and let’s get into it. 

Join Market Like a Tog Membership

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If the word "marketing" makes you cringe, close out of Instagram, or spiral into comparison mode — this one's for you. I'm giving you the reframe you didn't know you needed, and honestly? It might change everything.

• Why the way you've been thinking about marketing is the actual problem (and it's not your fault)
• What it really means to show up authentically — and the simple shift that makes marketing feel less like a performance
• Practical strategies to stay consistent without burning out or waiting until you "feel ready"

If you've been putting off marketing your photography business because it just doesn't feel like you, hit play. I promise you'll feel a whole lot better by the end.

👉 Ready to take it further? Come check out the Market Like a Tog membership — monthly coaching, a community of photographers who get it, and everything you need to finally market your business with confidence.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

In today’s episode, I’m following up on last week’s tough-love conversation and getting really practical with you. If you’ve been feeling stuck, underbooked, or wondering why your calendar (and bank account) don’t match the goals you have for your photography business, this episode is for you. I’m breaking down what actually moves the needle when bookings are slow—and spoiler: it’s not lowering your prices or panic-posting on social media.

Instead, I’m walking you through the three areas that almost every struggling photography business needs to fix in order to start seeing consistent inquiries and better clients.

Inside this episode, we’ll talk about:

• Why dropping your prices when bookings are slow can actually make your business worse
• The difference between being visible online and being truly bookable
• The three core areas that determine whether photographers consistently attract clients

If this episode helps you see a gap in your marketing or booking process, take a screenshot while you’re listening and share it on Instagram—then tag me so I can cheer you on!

Join the Fully Booked Method

Join the Market Like a Tog Membership

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you've ever told yourself there are too many photographers in your area, nobody will pay your prices, or you're just not niched down enough — this episode is for you. I'm calling out the real reason your photography business feels stuck, and spoiler: it's not what you think. 

I'm breaking down the foundational pieces every profitable and sustainable photography business needs, and why most photographers are missing them without even realizing it. 

This is the tough-love conversation I wish someone had with me years ago — and it's just the beginning. Tune in every Thursday this March as each episode builds on the last. 

Join the Fully Booked Method 

Join Market Like a Tog

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

This episode is a behind-the-scenes look at what my life actually looks like right now—and how I’m still trying to market consistently while balancing a full-time job, a full-time business, and real life. I’m sharing how I structure my weeks, how I batch my content, and what I do when everything feels like it’s falling apart and there just aren’t enough hours.

We’re also talking about the mindset shift you have to make if you want your business to grow: marketing can’t be something you “get to later.” I’ll walk you through the simple framework I use to stay focused, how to choose your top three priorities when you’re overwhelmed, and how to build a system that actually fits your real life—so you can stay consistent without burning out.

Join the Market Like a Tog Membership!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you’ve ever said, “I just don’t have enough content to post,” this episode is for you. I’m walking you through a simple mindset shift that will completely change how you see your sessions—and your marketing. You already have more content than you think… you just don’t have a system for using it.

In this episode, I break down how to take one photography session and turn it into seven strategic pieces of content—enough to post every day for a full week. From behind-the-scenes reels to client stories and educational posts, you’ll learn how to stretch the work you’re already doing so your marketing finally feels consistent, intentional, and doable.

Join the Market Like a Tog Membership 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Are you ready for a tough love episode? Let's chat about one simple marketing move you're ignoring that is costing you clients. And the crazy part? It has nothing to do with algorithms, hashtags, or posting more. Let's dive in!

Join the Market Like a Tog Membership

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

If you've ever stared at a blank Instagram screen for 20 minutes or broken your "I'll be consistent this week" promise by Wednesday... this one's for you.

In this episode, we're covering:

• Why consistency feels exhausting (hint: it's not you, it's decision fatigue)
• The difference between "trying everything" and actually having a strategy
• What real momentum looks like—and why most photographers quit right before it hits
• Why good marketing should feel boring (yes, really)

The truth? You don't have a personal problem. You don't lack some secret marketing skill. You just need a system.

Stop white-knuckling your way through content creation. Let's make marketing feel easy, predictable, and dare I say... boring in the best way possible.

Ready to build a marketing system that actually works? Check out the Market Like a TOG membership at brookjefferson.com/membership

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Are you making marketing mistakes that are quietly sabotaging your booking calendar? In this workshop-style episode, we're diving deep into the seven most common marketing mistakes photographers make—and I'm challenging you to get honest about where you're thriving and where you need to level up. 

Plus, I'm sharing what I've been working on behind the scenes for the last few months that's going to change everything for your 2026 marketing strategy.

In this episode, you'll discover:

• The #1 marketing mistake that's making you blend in with every other photographer (and how to stand out instead)
• Why hiding behind your logo and pretty pictures is costing you bookings—and what to do about it
• The truth about SEO strategy and how it can literally book clients while you sleep
• How to create a marketing system that fits your real life as a busy photographer, not the other way around

If you're tired of feeling invisible online, relying solely on referrals, or wondering why your marketing just isn't working, I have the solution for you. Join me inside Market Like a Tog, my brand-new marketing membership designed specifically for photographers who want to market with confidence and ease.

For just $50/month, you'll get plug-and-play monthly content calendars, ready-to-send email templates, reel scripts and ideas, monthly coaching calls with me, AND a free social media audit. Stop spinning your wheels and start marketing like the successful photographer you're meant to be.

Get all the details and join today at brookejefferson.com/membership

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Exhausted from the pressure to post on social media every single day? You're not alone, and more importantly, you don't have to. 

In this episode, I break down why relying solely on social media is holding your business back and reveal the marketing strategies that actually work to book clients consistently all year long.

What you'll hear: 

-The Social Media Trap - Why algorithm anxiety and daily posting is draining your energy without filling your calendar 

-The Danger of All Your Eggs in One Basket - What happens when you rely only on platforms you don't control (and why that's risky for your business) 

-5 Marketing Methods That Work Better Than Daily Posts - Email marketing, SEO, local collaborations, community involvement, and past client referrals that book you solid 

Press play and let's dive in!

YOUR DISCOUNT CODE for Fully Booked Method here. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Winter tends to get labeled as the “slow season” for photographers—but it doesn’t have to be. In this episode, I’m sharing a few practical mindset shifts and strategies to help you keep booking sessions during the winter months, even when the weather isn’t ideal and you don’t have a studio.

If Q1 usually feels quiet or unpredictable in your business, this episode will encourage you to work with the season instead of waiting it out.

In this episode, we talk about:

• Why winter bookings slow down (and how to plan for it)
• Simple ways to position your sessions during colder months
• How to stay visible and intentional in your marketing during Q1

Grab a cup of coffee, hit play, and let’s get you you booked together. 🎧❄️

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Happy New Year! 🥳 Are you ready for your best year yet in your photography business?! I know I am! In today's episode we are chatting about the 3 things your need in place so you can have an insanely profitable year. Let's dive in. 

Would you take just a minute and leave a rating and review for the podcast? It helps me get in front of the right photographers who needs this and gives me a chance at hearing direct feedback from you. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Ever feel overwhelmed by content creation and marketing for your photography business? In this episode, I'm sitting down with Carissa Wu on the Get A Heck Yes podcast to break down my complete guide to ChatGPT for photographers. 

I'm sharing exactly how I use this free tool as my marketing assistant to save hours every week on everything from social media captions to blog posts and SEO. If you've been hesitant to jump on the AI train or you've tried ChatGPT but weren't impressed with the results, this conversation is going to change everything for you.

In this episode, I'm sharing:

• How to train ChatGPT to actually sound like you (not like a robot!)
• My exact process for creating a month's worth of content in under an hour
• Why you need to go "seven layers deep" with your prompts for the best results
• How I use ChatGPT for content creation, SEO research, and content calendars
• The biggest mistakes photographers make when using AI (and how to avoid them)

Ready to get your time back and create content that actually converts? Listen to the full episode now to learn how to make ChatGPT your secret weapon for growing your photography business smarter, not harder!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Hey friend—this is a quick bonus episode, and I’ll keep it short and to the point.

If you’re listening to this and thinking, “January is usually slow for me” or “I really want this year to be different in my business,” I made something specifically for you.

Then it's time to join the free 30 Day Marketing Challenge kicking off January 2nd, 2026. You can sign up here. 

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

I recently joined Sabrina Gebhardt on the Shoot It Straight podcast to talk about one of the biggest challenges photographers face—booking more clients and converting inquiries into paying sessions. As a family photographer and business coach with 14 years of experience, I shared the lessons I’ve learned (often the hard way!) about what actually works.

We covered: The 3 biggest obstacles that keep photographers from booking more clients—self-doubt, impatience, and generic messaging. Why most inquiries don’t convert (and how simplifying your pricing and booking process changes everything). The importance of clear, simple communication and creating a seamless, professional experience from start to finish.

If you’re ready to stop hearing “we’ll think about it” and start booking more clients, press play on this episode!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

Ever wonder what camera settings professional photographers actually use? In this episode, I'm pulling back the curtain on my exact camera settings for outdoor, indoor, and studio photography sessions. 

I break down the technical details in a way that's easy to understand, whether you're just starting out or looking to refine your approach. I'm sharing hard-won wisdom from years of trial and error, in-person workshops, and mentorship—including why shooting underexposed might transform your editing workflow and why your shutter speed could be the culprit behind blurry family photos.

In this episode, I'm covering:

• My go-to ISO, aperture, and shutter speed settings for sunset family sessions
• How I adjust my settings for in-home sessions vs. studio work
• Why I shoot in Kelvin mode instead of auto white balance
• The truth about f-stop myths (hint: it's not about how many heads are in the frame!)
• When to upgrade from a crop sensor to full frame—and when to stick with what you have

Ready to dial in your settings and shoot with more confidence? Listen to the full episode now to get all the technical details and start capturing consistently beautiful images in any lighting situation!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked 

In this episode of The Unscripted Podcast, I sit down with Anna Hutchcroft to talk about one of the most common struggles photographers face — why your pricing isn’t the problem when you’re not booking. I share the real reasons photographers struggle to attract clients, plus how to shift your mindset and marketing to stand out and convert more inquiries into bookings.

We dig into:

• Why your mindset matters more than your price list
• Six practical strategies to attract more leads
• How to master in-person networking (even if you’re an introvert)
• The secret to confidently asking for the sale

If you’ve ever wondered why “lowering your prices” isn’t fixing your booking problem, this conversation will help you see what really needs to change.  Press play and let’s dive in!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked