Beyond The Clinic – Détails, épisodes et analyse

Hi, I’m Sarah Almond Bushell, and welcome to Beyond the Clinic! Today, I’m joined by Nevine El Sherbini, an online business manager (OBM) and dietitian. We’re exploring how OBMs can help dietitians and nutrition professionals streamline their businesses and when it’s time to hire one.

Episode Summary

In this episode, Nevine El Sherbini shares her journey from dietitian to OBM. Nevine explains the role of an OBM, how they differ from VAs or business coaches, and why a business might need one. She also discusses her career pivot and solo travels that led to her current path. This episode provides actionable advice for dietitians looking to manage their businesses more efficiently.

Key Takeaways

1. Role of an OBM: They handle systems, processes, teams, and projects, freeing up time for business owners.
2. When to Hire an OBM: If you're overwhelmed or struggling to execute ideas, an OBM can help.
3. OBM vs VA: VAs focus on tasks, while OBMs take a strategic approach to manage projects and teams.
4. Nevine’s Journey: From VA to OBM, helping dietitians with efficient systems and business growth.
5. Business Strategy Execution: OBMs help implement strategies, while business coaches work with business owners to create and develop them.

Thank you so much for tuning into this episode of Beyond the Clinic! If you found value in today’s discussion and think an online business manager might be the support your business needs, be sure to check out Nevine’s website at www.thriveonlineservices.com or connect with her on LinkedIn https://www.linkedin.com/in/nevine-el-sherbiniobm. 

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

As healthcare professionals, we too can benefit from the biggest sales event of the year 'Black Friday and Cyber Monday' running from 29th November to 2nd December 2024.

In this episode I'm sharing 6 ideas for offers that work really well for us as well as how to plan ahead and optimise your marketing so you can take advantage of this really great revenue boosting period.

Key Takeaways

• Start Early: Begin planning your Black Friday offers and marketing efforts now for maximum impact.
• Choose High-Value Offers: Know which of your services you can discount, and which you definitely shouldn't.
• Have nothing to sell?: Learn how to still make money even if you don't have your own goods and services.
• Craft exciting promotions: Create a buzz ahead of the event and during so that people can't wait to buy. 

Thanks for tuning in! I hope this episode inspires your Black Friday planning. 

Join our Beyond the Clinic Business Facebook group to continue the conversation. If you enjoyed the episode, leave a review and share it with others. 

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Hello and welcome back to Beyond the Clinic! I'm your host, Sarah Almond Bushell, and I am really excited to chat with you today. Our guest is Brittyn Coleman, a fellow dietitian from the US, known as the Autism Dietitian. Brittyn and I share a passion for paediatric nutrition, especially in the realm of picky eating. Brittyn's journey is incredibly inspiring as she has pivoted through various business models before finding her niche in running a membership site. By the end of this episode, you will be absolutely inspired to consider new directions for your own practice. Let's dive in!

Episode Summary

In this episode, Brittyn Coleman shares her journey from starting in clinical practice to developing a successful membership site focused on nutrition for children with autism. She discusses the burnout she faced in different business models and how she ultimately created a sustainable and fulfilling career. Brittyn's story highlights the importance of listening to your audience and adapting your business to meet their needs.

Key Takeaways

1. Finding Your Niche: Brittyn explains how she transitioned from general paediatric nutrition to specialising in picky eating and nutrition for children with autism, driven by personal experience with her autistic brother.
2. Overcoming Burnout: She candidly shares her experiences with burnout from taking insurance, moving to a private pay model, and the intense demands of one-on-one client sessions.
3. Building a Membership Site: Brittyn describes the evolution of her business into a membership site that now supports over 600 families, providing a community, live Q&As, and expert workshops.
4. Importance of Community: The shift from a content-heavy library to a community-focused model significantly improved member retention and satisfaction.
5. Flexibility and Family Life: Brittyn highlights how her business model now allows her mo

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Hello and welcome back to Beyond the Clinic! I'm your host, Sarah Almond Bushell, and today we have a truly inspiring guest. Joining me is Nichola Ludlam-Raine, a dietitian who has successfully transitioned into the world of brand partnerships and social media influencing. In this episode, Nick will share her journey, provide insights on working with brands, and discuss how to overcome the fear of putting yourself out there.

Episode Summary

In this episode, we dive deep into the world of freelancing and brand collaborations with Nichola Ludlam-Raine. Nick shares her experiences, from starting her career as a dietitian to becoming a prominent influencer. She discusses the challenges and triumphs she faced along the way, including dealing with criticism and building resilience. Nick also provides valuable advice for dietitians and other professionals looking to work with brands and enhance their online presence.

Key Takeaways

1. Journey to Freelance Success: Nic recounts her journey from qualifying as a dietitian to working full-time in the NHS and eventually moving into freelance work. She emphasises the importance of perseverance and following your passion.
2. Building Resilience: Nic shares personal stories of facing resistance and criticism, highlighting how these experiences made her stronger and more determined. Her advice is to learn from negative feedback and use it to improve.
3. Working with Brands: Nic provides practical tips for dietitians looking to collaborate with brands. She stresses the importance of creating engaging content, understanding your worth, and negotiating fair compensation for your expertise.
4. Navigating Social Media: The importance of a well-curated social media presence is discussed, with Nic advising on how to attract and engage followers. She also talks about the benefits of having a niche and being consistent with your content.

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If you have ever fancied writing a book, you are going to love this episode! Today, we have a truly special guest who's not only a leader in the world of dietetics but has also built a thriving business that reaches far beyond one-on-one consultations. Kirsten Jackson, also known as the IBS Dietitian, shares her journey as an online entrepreneur with a focus on her new book, "Take Control of Your IBS," published by Bloomsbury Publishing. 

Episode Summary

In this episode Kirsten shares her remarkable journey from starting her career to becoming an influential figure in the dietetics world. She provides insights into her alternative income streams, the process of writing and marketing her book, and the day-to-day operations of her successful business.

Key Takeaways

1. Kirsten's Journey: Kirsten's path from a newly qualified dietitian to a renowned expert in IBS, highlighting the importance of niching down and embracing online opportunities, especially during COVID-19.
2. Book Writing Process: An inside look at Kirsten's experience with writing "Take Control of Your IBS," including initial challenges, the support from Bloomsbury Publishing, and the adjustments made to create a comprehensive and engaging book for readers.
3. Business Growth: The evolution of Kirsten's business, from offering one-on-one consultations to developing group programs, eBooks, and online courses, along with SEO-driven advertising income.
4. Marketing Strategies: Effective marketing techniques used for promoting her book and business, including the importance of building relationships with influencers and leveraging social media.
5. Future Plans: Kirsten's vision for the future, which includes expanding her group programs, potentially venturing into the supplement or tech industry, and maintaining a balance between clinical practice and business growth.
6. Practical Advice: Tips for aspiring authors and business owners, such as the value of detailed analytics, the importance of discipline and goal-setting, and the benefits of seeking mentorship or coaching.

Connect with Kirsten Jackson:

• Instagram: The IBS Dietitian
• Website: The Food Treatment Clinic (soon to be rebranded as IBS Dietitian)

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Today, we're tackling a really important topic: mindset - and more specifically overcoming fear and building confidence so you can achieve the success you want in business. 

Episode Summary

As health professionals, fear of judgment from colleagues, fear of change, self-doubt, limiting beliefs and a crushing lack of confidence can hold us back and hinder our success, so in this episode, I show you how to address and overcome fears. 

Key Takeaways:

1. Acknowledge Your Fears: Recognising and understanding your fears is the first step to overcoming them.
2. Overcome Fear of Judgment: Understand that fear of judgment often reflects personal insecurities and take action despite this fear.
3. Tackle Fear of Change: Combat perfectionism and procrastination by prioritising difficult tasks and accepting that "done" is better than "perfect."
4. Identify Limiting Beliefs: Recognise subconscious limiting beliefs and reframe them with positive, present-tense statements.
5. Build Confidence through Action: Taking action, even imperfectly, helps build momentum and confidence, proving to yourself that you are capable.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Hello and welcome back to *Beyond the Clinic* with me, Sarah Almond Bushell. Today, we're hitting a significant milestone as we explore the journey to achieving a six-figure income. So grab a cuppa, get comfy, and let's dive into the nuts and bolts of reaching that £100,000 mark.

Episode Summary
In this episode, I break down the path to earning £100,000, starting with the maths behind your sales goals and moving on to the essential strategies for success. I share my personal experience of doubling my NHS salary and transitioning to a thriving business. You'll learn about the importance of scalability, visibility, commitment, and a growth mindset.

Key Takeaways:

1. Breaking Down the Maths: Understanding your sales targets in tangible terms makes the £100,000 goal more achievable. Whether you're selling high-ticket items or low-cost products, breaking down the numbers helps set clear, manageable targets.
2. Importance of Scalability: One-to-one consultations have a capacity limit. To hit higher income targets, consider adding courses and digital products to your offerings.
3. Visibility is Key: Getting your business seen and known is crucial. Focus on becoming highly visible on one platform before expanding to others.
4. Full Commitment: Achieving a six-figure income requires full dedication. Part-time efforts won't suffice; go all in and treat your business seriously.
5. Mindset Matters: A growth mindset is vital. Embrace challenges, invest in growth, and stay resilient in the face of setbacks.
   
   

Detailed Insights:

• Sales Breakdown: How to calculate the number of sales needed for different price points, making your income goals feel more tangible and less daunting.
• Scalability Strategies: Tips on adding scalable products to your business model, such as courses and digital products, to maximise your income potential.
• Developing a Sales System: Steps to create a system for generating consistent sales, including lead generation and conversion strategies.
• Commitment to Business: The importance of treating your business as a business entity and stepping into the CEO role.
• Mindset Shift: Embracing a growth mindset, viewing setbacks as opportunities, and building confidence through consistent, small steps outside your comfort zone.
• Visi

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

n today’s episode, we’re diving into the fundamental steps you need to take as a health business owner in order to grow a successful business. 

This is important whether you're just starting out or whether you're looking to accelerate your current growth to make sure the key foundational steps are established well enough to successfully scale. 

I’ve also created a PDF called The Master Plan detailing the 22 key steps - and in the right order - that you can use for guidance after this episode. So, wherever you are in your business journey, this episode is a must-listen. 

Episode Summary

In this episode, we explore the roadmap for growing a successful healthcare business. Starting with defining your vision and setting the foundation, we move through building your brand, tightening up your niche, conducting market research, designing your offer, and developing your marketing and sales strategies. This comprehensive guide is designed to help you take short cuts, avoid common mistakes, and achieve sustainable business growth.

Key Takeaways

1. Define Your Vision and Foundation: Understand why you're in business, who you want to help, and what your ultimate business goals are. Revisit these regularly to stay on track.
2. Build Your Brand and Hone Your Niche: Create a strong brand identity and tighten your niche to attract the right clients.
3. Market Research and Competitor Analysis: Conduct thorough market research to understand your ideal client's needs and analyse your competitors to find unique opportunities.
4. Design Your Offer and Marketing Strategy: Develop a compelling offer that addresses your clients' needs and create a strategic marketing plan to promote it.
5. Sales Strategy and Forward Plan: Plan how to present your offer and map out your sales strategy for the next 6-12 months to ensure consistent growth.  

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Today, we're diving into one of the most frequently asked questions I receive as a health business coach: "How much should you give away for free, and how much should you save for your paid clients?" 

We're going to unpack this topic using the concept of generosity marketing and the 'stages of awareness' so that you are crystal clear on how to balance free vs paid content.

Episode Summary

Generosity marketing, is all about giving away valuable advice to build trust and authority. But you need to know what free content to give depending upon your potential clients stages of awareness. 

Key Takeaways

1. Generosity Marketing: Sharing valuable content for free can build trust and authority, fostering a sense of reciprocity among potential clients.
2. Stages of Awareness: Understanding the five stages (unaware, problem-aware, solution-aware, product-aware, and most aware) helps tailor your content to meet clients where they are.
3. Strategic Content Sharing: How you share your free content needs to be strategic to guide potential clients from browser to buyer. If you're not strategic with this they wont become clients.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Is making money from recommending other peoples goods or services ethical? This is affiliate marketing—a topic often seen as a double-edged sword for healthcare professionals. Some even question whether it's legal!

If you know me you'll know that I love alternative ways to earn money whilst helping people and so in this episode i'll show you how can you incorporate affiliate marketing into your practice without compromising your integrity? 

Key Takeaways

1. Understanding Affiliate Marketing: Learn what affiliate marketing is and how it can be a legitimate business model for healthcare professionals.
2. Benefits for All: Discover the mutual benefits for clients, businesses, and yourself when done correctly.
3. Maintaining Integrity: Emphasise the importance of sincerity and integrity when recommending products to ensure you’re genuinely helping your clients.
4. Legal Compliance: Familiarise yourself with the legalities, including the necessity of disclosure and the regulations set by the Advertising Standards Authority (ASA) and other relevant bodies.
5. Starting Out: Practical steps to begin affiliate marketing, from identifying potential affiliate programmes to integrating affiliate links into your content.
6. Ethical Considerations: How to avoid conflicts of interest and ensure your recommendations are based on sound knowledge and experience.
7. Professional Standards: The importance of adhering to your professional body’s standards and guidelines to remain compliant and trustworthy.

Links referred to in this episode:

The advertising standards authority (ASA) ad codes – written by the committee of advertising practice (CAP) https://www.asa.org.uk/codes-and-rulings/advertising-codes.html

Nutrition And Health Claims: Guidance To Compliance With Regulation (EC) 1924/2006 https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods

Join the Conversation

Got questions about affiliate marketing or topics you’

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery