I’m really proud to announce that we are partnering with EcoSend, a “pioneering platform dedicated to increasing email marketing productivity and performance while minimising the carbon footprint associated with digital marketing”.
The coaching industry continues to boom, with over 71,000 professional coaches in the UK alone. In this conversation we discuss helping coaches make wise choices about your marketing in mind of your own Wants, Needs, Limits and Boundaries, those of your Ideal Client, and the Planet.
The environmental impact of our digital activities is an often overlooked subject, despite studies indicating that sending one email campaign can generate as much as 26g of CO2. It is estimated that over 340 billion emails are sent every day, and processing, sending, receiving, and storing the contents of every email requires energy. Even small improvements can add up to make a significant impact when deployed at a global scale.
There is so much noise out there about how to sell coaching to generate a six-figure (or “10x” your) income. For three years now, Better Bolder Braver has been all about how to avoid the Toxic Marketing Bullsh*t. The BBB community and the Coach’s Marketing Journey course offers you guidance and support about building up a coaching business via feel-good and ethical marketing practices.
I have myself moved Better Bolder Braver’s email marketing operations over to Ecosend to reduce our carbon footprint. Building on this, I have partnered with EcoSend to support you to do the same.
Better Bolder Braver friends (that’s you!) benefit from a discounted EcoSend service as well as some incredibly helpful hand-holding from their team.
As part of this partnership, I’ve been asked by EcoSend to provide them with marketing mentorship - so that they can enhance their own efforts to reach like-minded companies and individuals committed to creating responsible businesses.
The move to EcoSend has been utterly painless, even for a technophobe. If you are minded to make the move, I’d say DO IT! It’s arguably the easiest way you can have a positive impact on the environment as an entrepreneur.
James says:
"Great email marketing campaigns shouldn’t come at the expense of Planet Earth. We're thrilled to be partnering with Better Bolder Braver to support coaches in nurturing and growing their audiences, while sharing a positive climate message and reducing their digital carbon footprint."
You may also like to visit the MarketingKind and Ethical Move websites for more information about good, ethical marketing - and the Carbon Literacy Trust, which was set up to advance understanding and action on climate change. I trained with them recently and wholeheartedly recommend it.
I’d really love to know if you make the move to EcoSend, and how you are getting on with email marketing generally.
Please be in touch if you'd like the magic link that entitles you to 15% off the EcoSend service.
