We are two cosmetic chemists, and in this mini episode we are chatting all about one particular TikTok it-girl, and her highly anticipated new skincare line. Of course we are going to be addressing all the controversy. There is at least one thing that Sadie, Natalie, and Alix all have in common, and thats a history with Isotretinoin (Accutaine), and we are diving into the ethics of creating and marketing cosmetics aimed at acne prone skin while not being transparent about your how you achieved your own results.
But beyond perfect skin, we are talking about how brands use selective marketing terms to avoid conflict with the FDA. We are 'clearing up' some of the clever ways that heavy marketing implications keep brands "Free-from"OTC claims. Like what does Breaking Out Free actually mean?
And while we dont think an 8% Mandelic Acid serum is the silver bullet to clearing cystic acne, we discuss the tricky situation that brands are put into when it comes to balancing innovation and medical claims.
And while the packaging is super cute, you can't trick us into paying $36 for 2oz of product. Do we think this is just a cash grab? Or should women be allowed to start businesses that align with their personal brand without being questioned? Find out Now!
Products Mentioned:
GoDeep Serum ($39): Marketing ingredients - 8% Mandelic Acid
Pore Power Cleanser ($28): Marketing ingredients - LHA & BHA
Barrier Boosting Moisturizer ($36): Marketing ingredients - Shea Butter & Ceramides
Makeup Melting Balm ($30): Marketing ingredients - Lipid-rich emollients
Welcome to Beauty by the Beaker, the podcast where Sciences Gets a Hot New Makeover! We're two cosmetic chemists who want to reveal what really goes into your favorite products, and we aren't afraid to bust some myths while doing it. Whether you’re a skincare enthusiast, a curious consumer, or just tired of being told coconut oil cures everything, you’re in the right place. Let's gossip about all things beauty together! Pull up a chair, your appointment's about to start.
Visit our website to read more about this episode and check out our blog post with sources.
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@beautyxbeaker
@natbxb
@sadiebxb
Contact us at info@beautyxbeaker.com
Special thanks to Flip Twogood for our photos and Hailey Romero for our branding.
