Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact .
If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you.
With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend.
Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action.
Welcome to the be you brand podcast
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66. How I Landed My First Speaking Gig (Hint: No Invitation Needed!)
Épisode 66
mardi 25 mars 2025 • Durée 27:18
SHOW DESCRIPTION
Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same!
Why waiting for invitations keeps you stuck (and how to change that)
Exactly how hosting my own event rapidly built my brand and community
The power of collaboration vs. competition
How to position yourself as an authority quickly
KEY TAKEAWAYS
You don't wait for authority; you create it by stepping into the spotlight.
Hosting your own events positions you immediately as a leader, accelerating client attraction.
Strategic follow-up is crucial; it's the goldmine most entrepreneurs overlook.
The perfect collaborators share your audience but have different offers.
Local events can amplify your brand faster and more effectively than social media alone.
QUOTABLE MOMENTS
“I wasn't waiting to be chosen—I chose myself. Don't wait to be invited to the table; build your own.”
"You don't wait until demand or authority magically appear—you create them."
"Collaboration beats competition every single time."
EPISODE TIMESTAMPS
00:00 - Intro: The truth about my first speaking gig (hint: no invite needed!)
02:32 - How I created my first event (the birth of Power Tribe networking)
04:51 - The magic of creating your own stage and its immediate benefits
07:09 - Eye-opener: You only need a handful of clients for your first 10K month
09:27 - Why building your own algorithm and local community is crucial
11:28 - Golden nugget: How Toastmasters changed my public speaking confidence
13:41 - The perfect collaboration formula: same audience, different offers
18:15 - Understanding different event types and their strategic purposes
20:37 - How intentional networking creates endless speaking opportunities
23:03 - Accelerating online growth through offline positioning
25:15 - Opportunities to practice your pitch: enter speaking contests!
ABOUT YOUR HOST
Ati Grinspun, your Personal Brand Whiz, empowers women entrepreneurs to confidently build profitable, impactful brands. From world champion flair bartender and portrait photographer to coaching hundreds of successful women, Ati brings unique insight and a powerful energy to help you step fully into your potential.
ABOUT THE SHOW
Be You Brand Podcast is your go-to resource to build your million-dollar personal brand, income, mindset, and impact. Stop doubting, overcome imposter syndrome, and start creating a brand and life you truly love.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life
65. Stop Waiting for a Seat—Build the Damn Table Yourself with Demiree Goldfarb
Épisode 65
mardi 18 mars 2025 • Durée 44:48
SHOW DESCRIPTION
Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call.
Join us live at empowHer event in Detroit Michigan
Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live.
EPISODE HIGHLIGHTS
KEY TAKEAWAYS
QUOTABLE MOMENTS
SPECIAL OFFER
FIND DEMIREE
EPISODE TIMESTAMPS
ABOUT YOUR HOST
ABOUT THE SHOW
56. Navigating your marriage an it's Impact on biz success w/ Julie Tran
Épisode 56
vendredi 15 novembre 2024 • Durée 36:54
56. Navigating your marriage and its Impact on biz success w/ Julie Tran
In this episode, Ati sits down with Julie Tran, a marriage coach for women entrepreneurs, coaches, and healers, to discuss the crucial role that a supportive marriage plays in business success.
Episode Highlights:
Why having a supportive partner is crucial for entrepreneurial success
How personal growth in marriage translates to business growth
The INSPIRE method for better communication with your spouse
Understanding the connection between relationship health and business performance
Strategies for maintaining intimacy while running a business
How to create a safe space for open communication with your partner
Key Takeaways:
Your relationship can either be "the wind beneath your wings or chains holding you back"
Personal growth in marriage affects your ability to show up authentically in business
The importance of expressing feelings without placing blame
How to inspire support from your partner rather than trying to control them
Creating harmony at home leads to better business performance
Guest Info:
Julie Tran
Marriage Coach for women entrepreneurs, coaches, and healers
Creator of the INSPIRE method
Specializes in helping high-achieving women create thriving marriages
Resources Mentioned:
Julie's Facebook Group: "Thriving Marriages for Heart-Led Women Entrepreneurs" HERE
12-week group coaching program: "Inspire Him" , get more info HERE
"Your highest ROI is in your marriage." - Julie Tran
----more----Connect with Ati:
55: Do, Delete, Delegate: Simplifying Business + A Content Hack for Always Feeling Inspired
Épisode 55
mardi 29 octobre 2024 • Durée 20:56
In this episode of Be You Brand Podcast, I take you on a walk with me as I share insights on a major up-level I've been experiencing since our annual Be You Brand Live event. I’m diving deep into what alignment looks like for me right now—embracing spaciousness, quality, and authenticity in both life and business. This episode explores my journey of evaluating each part of my business, identifying areas to simplify with the “Do, Delete, or Delegate” method, and focusing on what feels truly aligned. Plus, I’ll share my favorite content creation hack to help you stay inspired and keep your ideas flowing. If you’re feeling stretched thin or struggling to stay inspired, this episode is for you.
Key Takeaways and Timestamps:
[1:20] Embracing Spaciousness and Authenticity
Discover how creating more space in both life and business can transform your approach. Learn why aligning life and work can lead to more fulfillment.
[4:30] The Shift in Content Production
Hear why I made changes to how I produce the podcast and how reconnecting with my purpose is shaping what I share. If you’re feeling disconnected from your content, this part is for you.
[9:00] The Power of “Do, Delete, or Delegate”
Want a game-changing approach to simplify your business? Find out how applying this method has allowed me to streamline and refocus.
[12:45] Inspired Content Creation Hack
Looking for a way to stay inspired and avoid content burnout? I’ll share my top hack that keeps me in a creative flow—even on busy days.
[18:00] Planning for a Powerful 2025
As we head into the new year, it’s time to set intentions that align with your vision. Tune in to hear my approach to making next year your best yet.
54. Stop Marketing, Start Strategizing: The Hidden Reason Your Brand Isn’t Converting
Épisode 54
jeudi 24 octobre 2024 • Durée 16:40
In this episode, I break down why most entrepreneurs are building their brands backwards and reveal my strategy-first framework that will transform how you show up in your business. If you're tired of creating content that doesn't convert and ready to build a brand that attracts your ideal clients, this episode is for you.
TIME STAMPS:
[2:13] The costly mistake that's keeping you stuck in the visibility hamster wheel
[5:47] Unlock the secret to making your offers irresistible to your ideal clients [8:32] Discover why your messaging isn't landing (even though your content is great)
[12:15] The three crucial phases every profitable brand must go through
[15:43] How to know if you're building your brand backwards [18:26] The strategy shift that will make marketing feel effortless
[22:10] Your roadmap to becoming known for the right things
KEY TAKEAWAY: Stop throwing spaghetti at the wall with your marketing. Your brand strategy must come before your social media presence, website, or marketing plans. When you do this internal work first, everything else falls into place.
Connect with me: Instagram: /ati.g.branding
Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community:
53. The Power of Emotional Intelligence and Empathy in business w/ Dr. Melissa Robinson-Winemiller
Épisode 53
mardi 15 octobre 2024 • Durée 38:38
Melissa Robinson-Weinmiller is an EQ via empathy coach and consultant who teaches leaders how to tap into their emotional intelligence skills to increase innovation, productivity, and profit. She shares her personal journey of being assaulted in the workplace and how it led her to study empathy and emotional intelligence.
Join us in a conversation about self-compassion and self-empathy for entrepreneurs and business owners, where we discuss the gray area between empathy and feeling pity for oneself, highlighting the role of judgment in distinguishing the two.
Melissa's upcoming book, 'The Empathic Leader: How EQ Via Empathy Transforms Leadership for Better Profit, Productivity, and Innovation,' explores the connection between empathy and leadership.
A conversation on how Communication is a key tool in developing EQ, for business leaders, entrepreneurs and corporate leaders alike.
What you will learn
What is Emotional intelligence (EQ) ?
What is the difference between EQ and Empathy ?
What are the keys to avoid burnout from an EQ perspective?
Where is the gray area between giving yourself self compassion and when we need to be careful is not self pity.
How Emotional intelligence and empathy can increase profits, innovations and leadership.
How to grow your emotional intelligence for self leadership as a business owner/entrepreneur
FREE: Take the profitable personal brand quiz to know what is the next step on the road to profitability, visibility and authority building in your brand and business.
52-From Lonely to Thriving: Building Your Dream Team of Women Entrepreneurs
mardi 8 octobre 2024 • Durée 34:06
Hey there, beautiful women brand builders! Welcome to another kickass episode of the Be You Brand Podcast. Today, we're diving deep into some real talk about women supporting women in business and life. No bullshit, just pure, unadulterated truth bombs coming your way!
Alright, let's break it down for you:
Fresh off our Be You Brand Live event, I'm spilling the tea on why it's so important for us ladies to have each other's backs.
Buckle up, 'cause I'm getting personal here. I'm sharing my own journey of learning to trust other women and build a badass community.
We're tackling the elephant in the room - why it can be so frickin' hard to trust other women sometimes, and how to get over that.
Competition? Please. I'll show you how to flip the script and start seeing other women as your allies, not your enemies.
Get ready for some actionable advice on how to build genuine connections and create your own girl gang of awesome entrepreneurs.
I'm dropping some knowledge on personal and business growth, 'cause let's face it, we're all works in progress.
And because I love you, I'm sharing some killer resources to help you keep this growth and community-building momentum going.
Look, I get it. Building trust and community isn't always easy. But trust me when I say it's worth it. So, if you're ready to stop feeling alone in your entrepreneurial journey and start embracing the power of female friendships, this episode is for you.
Remember, you gorgeous, unique unicorn - you've got this, and you've got me in your corner. Now let's go out there and show the world what happens when women lift each other up!
Time stamps:
00:00 - Welcome to the badassery
00:52 - Why female friendships are the
01:45 - Story time with Ati
51.Maximizing Podcasting Potential w/Sarah Heeter of PodFox Media
Personal branding strategies for female entrepreneurs FB community:
Podcasts Similaires Basées sur le Contenu
Découvrez des podcasts liées à Be you Brand - The Podcast. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
The surprising pivot that led to creating Michigan's largest women's empowerment conference
Why being "too similar" to someone else might be your biggest opportunity
The truth about pricing events and why free isn't always better
How to build genuine connections that turn into profitable partnerships
The unexpected way to know if you're ready to host your own event
The real reason why some event creators succeed while others struggle (it's not what you think)
How to build a community that sells out your events without constant promotion
The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences
Why your "why" matters more than your "how" when building an event empire
"Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb
"When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb
Use code "ATI" for a free month of Demiree's membHERship program!
00:00 - Introduction and discovering brand synergy
01:20 - Demiree's journey: From boutique to empowerment conference
05:30 - The shift from selling products to selling experiences
11:34 - Building a community and rebranding
18:30 - The truth about event pricing and value
25:00 - How to start your own event
35:00 - Creating extraordinary experiences
42:00 - Details about empowHER Conference
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.
"When your relationship isn't in harmony, you carry that heaviness with you and try to put on a happy face. It doesn't feel authentic." - Julie Tran
"Everything starts at home." - Ati Grinspun
Did you enjoy this episode? Don't forget to:
Leave a review
Share on social media
Subscribe to the podcast
Take the Profitable Personal Brand Quiz at attigreenspan.com/quiz
YOU TUBE: 🔔 Subscribe for more great content: /@ati.g.branding
▶️ Recommended for you: Episode 5: No F*cks Given: The Unapologetic Mindset for Personal Branding
🔥Ready to build a personal brand you are proud of:
Maximizing Podcasting Potential with Sarah Heeter of PodFox Media
In this episode, I sit down with Sarah Heeter, the brilliant founder and CEO of PodFox Media, to discuss innovative ways to launch, grow, and monetize your podcast. Sarah shares her expert tip on how to keep listeners hooked right from the beginning of your interview, We delve into the unique strategies PodFox Media employs, to help their clients grow and monetize their podcasts.
Sarah also offers insights into integrating podcasting into your marketing plan and the incredible results her clients have achieved.
If you're thinking about starting a podcast or want to take your existing one to the next level, this conversation is packed with valuable wisdom and actionable tips!
00:00 Introduction and Guest Welcome
00:44 Meet Sarah Heeter: Founder of PodFox Media
01:46 The Secret to a Great Podcast Interview
04:09 PodFox Media's Unique Podcast Strategy
05:58 Key Strategies for Growing Your Podcast Audience
I'm excited to welcome you to episode 50 of our podcast. Cue Celebratory music!!!! 🎉
Today, I want to share the important lessons I've learned from recording 50 episodes, divided into personal and strategic insights. If you're contemplating starting a podcast, and curious about how it can impact your business, Join us as we dive into what it takes to commit to a long-term podcast journey ( or anything in your business for that matter!), from equipment choices to content strategy, and even personal growth through this amazing journey.
🗓️Don't forget to mark your calendars for our live event in Las Vegas on September 27-28. Let's get started and make every podcast minute count!
00:00 Introduction to Be You Brand Podcast
00:32 Announcing Be You Brand Live 2024
01:44 Celebrating 50 Episodes
02:36 Lessons from 50 Episodes: Strategy Insights
02:56 The Long-Term Commitment of Podcasting
05:47 The Importance of Consistency
10:50 Guest Selection and Interview Techniques
14:02 Technical Setup and Equipment
19:08 Personal Learnings and Overcoming Challenges
30:39 Final Thoughts and Encouragement
Would love if you could leave us a review and share to your stories!
In this episode of the Be You Brand Podcast, I,, guide you through the essentials of transitioning from a side hustle to a full-time business.
Drawing on my own journey and insights, I cover practical steps like effective time management, financial planning, adopting a growth mindset, and the importance of treating your business like a business.
For those ready to make the leap, this episode is a comprehensive roadmap packed with advice, personal anecdotes, and actionable tips to help you succeed.
00:00 Introduction to Be You Brand Podcast
00:33 Be You Brand Live 2024 Event Details
01:36 Opportunities to Speak on Stage
02:16 Welcome to Episode 49
03:11 Transitioning from Side Hustle to Full-Time Business
05:04 Time Management and Commitment
10:32 Your 9 to 5 as an Investor
13:35 Adopting the Right Mindset
24:41 Building Your Personal Brand
27:17 Networking and Expanding Your Reach
31:51 Financial Clarity and Treating Your Business Like a Business
