Be you Brand - The Podcast – Détails, épisodes et analyse

Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same!

Ready to build a personal brand you're proud of?

✨ Free Quiz: Profitable Personal Brand Quiz

✨ Free Download: Visibility Power Play

Connect with me:

• Instagram
• Website
• FB Community for Female Entrepreneurs

• Build Your Own Algorithm Program
• Visibility Power Play Freebie
• Toastmasters International

• The surprising truth behind my first speaking gig
• Why waiting for invitations keeps you stuck (and how to change that)
• Exactly how hosting my own event rapidly built my brand and community
• The power of collaboration vs. competition
• How to position yourself as an authority quickly

• You don't wait for authority; you create it by stepping into the spotlight.
• Hosting your own events positions you immediately as a leader, accelerating client attraction.
• Strategic follow-up is crucial; it's the goldmine most entrepreneurs overlook.
• The perfect collaborators share your audience but have different offers.
• Local events can amplify your brand faster and more effectively than social media alone.

• “I wasn't waiting to be chosen—I chose myself. Don't wait to be invited to the table; build your own.”
• "You don't wait until demand or authority magically appear—you create them."
• "Collaboration beats competition every single time."

• 00:00 - Intro: The truth about my first speaking gig (hint: no invite needed!)
• 02:32 - How I created my first event (the birth of Power Tribe networking)
• 04:51 - The magic of creating your own stage and its immediate benefits
• 07:09 - Eye-opener: You only need a handful of clients for your first 10K month
• 09:27 - Why building your own algorithm and local community is crucial
• 11:28 - Golden nugget: How Toastmasters changed my public speaking confidence
• 13:41 - The perfect collaboration formula: same audience, different offers
• 18:15 - Understanding different event types and their strategic purposes
• 20:37 - How intentional networking creates endless speaking opportunities
• 23:03 - Accelerating online growth through offline positioning
• 25:15 - Opportunities to practice your pitch: enter speaking contests!

Ati Grinspun, your Personal Brand Whiz, empowers women entrepreneurs to confidently build profitable, impactful brands. From world champion flair bartender and portrait photographer to coaching hundreds of successful women, Ati brings unique insight and a powerful energy to help you step fully into your potential.

Be You Brand Podcast is your go-to resource to build your million-dollar personal brand, income, mindset, and impact. Stop doubting, overcome imposter syndrome, and start creating a brand and life you truly love.

• Entrepreneurship
• Business
• Marketing
• Self Improvement

• Personal Branding
• Business
• Mindset
• Energetics
• Purpose
• Life

Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call.

Join us live at empowHer event in Detroit Michigan

https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/

📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me: Instagram: @Ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs

Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live.

• The surprising pivot that led to creating Michigan's largest women's empowerment conference
• Why being "too similar" to someone else might be your biggest opportunity
• The truth about pricing events and why free isn't always better
• How to build genuine connections that turn into profitable partnerships
• The unexpected way to know if you're ready to host your own event

1. The real reason why some event creators succeed while others struggle (it's not what you think)
2. How to build a community that sells out your events without constant promotion
3. The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences
4. Why your "why" matters more than your "how" when building an event empire

"Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb

"When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb

Use code "ATI" for a free month of Demiree's membHERship program!

https://empow-her.mykajabi.com/offers/qLLkLESw/checkout

Instagram: @demireesuanne Website: demireesuanne.com

00:00 - Introduction and discovering brand synergy 

01:20 - Demiree's journey: From boutique to empowerment conference

05:30 - The shift from selling products to selling experiences

11:34 - Building a community and rebranding

18:30 - The truth about event pricing and value

25:00 - How to start your own event

35:00 - Creating extraordinary experiences

42:00 - Details about empowHER Conference

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

In this episode, Ati sits down with Julie Tran, a marriage coach for women entrepreneurs, coaches, and healers, to discuss the crucial role that a supportive marriage plays in business success.

• Why having a supportive partner is crucial for entrepreneurial success
• How personal growth in marriage translates to business growth
• The INSPIRE method for better communication with your spouse
• Understanding the connection between relationship health and business performance
• Strategies for maintaining intimacy while running a business
• How to create a safe space for open communication with your partner

1. Your relationship can either be "the wind beneath your wings or chains holding you back"
2. Personal growth in marriage affects your ability to show up authentically in business
3. The importance of expressing feelings without placing blame
4. How to inspire support from your partner rather than trying to control them
5. Creating harmony at home leads to better business performance

Julie Tran

• Marriage Coach for women entrepreneurs, coaches, and healers
• Creator of the INSPIRE method
• Specializes in helping high-achieving women create thriving marriages

• Julie's Facebook Group: "Thriving Marriages for Heart-Led Women Entrepreneurs" HERE 
• 12-week group coaching program: "Inspire Him" , get more info HERE 

• Instagram: @leadwithjulietran

"Your highest ROI is in your marriage." - Julie Tran

"When your relationship isn't in harmony, you carry that heaviness with you and try to put on a happy face. It doesn't feel authentic." - Julie Tran

"Everything starts at home." - Ati Grinspun

Did you enjoy this episode? Don't forget to:

• Leave a review
• Share on social media
• Subscribe to the podcast
• Take the Profitable Personal Brand Quiz at attigreenspan.com/quiz

Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

📲Book  a discovery call with Ati for the Be You Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

In this episode of Be You Brand Podcast, I take you on a walk with me as I share insights on a major up-level I've been experiencing since our annual Be You Brand Live event. I’m diving deep into what alignment looks like for me right now—embracing spaciousness, quality, and authenticity in both life and business. This episode explores my journey of evaluating each part of my business, identifying areas to simplify with the “Do, Delete, or Delegate” method, and focusing on what feels truly aligned. Plus, I’ll share my favorite content creation hack to help you stay inspired and keep your ideas flowing. If you’re feeling stretched thin or struggling to stay inspired, this episode is for you.

1. [1:20] Embracing Spaciousness and Authenticity Discover how creating more space in both life and business can transform your approach. Learn why aligning life and work can lead to more fulfillment.

2. [4:30] The Shift in Content Production Hear why I made changes to how I produce the podcast and how reconnecting with my purpose is shaping what I share. If you’re feeling disconnected from your content, this part is for you.

3. [9:00] The Power of “Do, Delete, or Delegate” Want a game-changing approach to simplify your business? Find out how applying this method has allowed me to streamline and refocus.

4. [12:45] Inspired Content Creation Hack Looking for a way to stay inspired and avoid content burnout? I’ll share my top hack that keeps me in a creative flow—even on busy days.

5. [18:00] Planning for a Powerful 2025 As we head into the new year, it’s time to set intentions that align with your vision. Tune in to hear my approach to making next year your best yet.

Ready to build a personal brand you are proud of?

🌟 Join the Ultimate Personal Branding BootCamp Live, November 11-15 $17.

✏️ Take the Profitable Personal Brand Quiz

📲 Book a Discovery Call with Ati to learn more about the Be You Brand Academy, 1:1 intensives, and more!

Connect with Me:

• Instagram: ati.g.branding

• Website: atigrinspun.com

• Personal Branding Strategies for Female Entrepreneurs: Join our FB Community

In this episode, I break down why most entrepreneurs are building their brands backwards and reveal my strategy-first framework that will transform how you show up in your business. If you're tired of creating content that doesn't convert and ready to build a brand that attracts your ideal clients, this episode is for you.

TIME STAMPS: 

[2:13] The costly mistake that's keeping you stuck in the visibility hamster wheel 

[5:47] Unlock the secret to making your offers irresistible to your ideal clients [8:32] Discover why your messaging isn't landing (even though your content is great) 

[12:15] The three crucial phases every profitable brand must go through 

[15:43] How to know if you're building your brand backwards [18:26] The strategy shift that will make marketing feel effortless 

[22:10] Your roadmap to becoming known for the right things

KEY TAKEAWAY: Stop throwing spaghetti at the wall with your marketing. Your brand strategy must come before your social media presence, website, or marketing plans. When you do this internal work first, everything else falls into place.

Ready to build a personal brand you are proud of: 

🔥Join the 5 day Ultimate Personal Branding bootcamp : https://atigrinspun.com/brandingbootcamp/

✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me: Instagram: /ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

YOU TUBE: 🔔 Subscribe for more great content: /@ati.g.branding ▶️ Recommended for you: Episode 5: No F*cks Given: The Unapologetic Mindset for Personal Branding 

🔥Ready to build a personal brand you are proud of: 

Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 

🔥Work with us, Inquire about the Be you Brand academy https://atigrinspun.com/contact/

Follow Ati! Instagram: /ati.g.branding

Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: /personalbrandingforwomenpreneurs

MENTIONED IN THIS EPISODE:

• 5-Day Personal Branding Bootcamp (November 11-15) Register in this link https://atigrinspun.com/brandingbootcamp/

• Be You Brand Academy

• Brand Strategy Framework

Melissa Robinson-Weinmiller is an EQ via empathy coach and consultant who teaches leaders how to tap into their emotional intelligence skills to increase innovation, productivity, and profit. She shares her personal journey of being assaulted in the workplace and how it led her to study empathy and emotional intelligence. 

Join us in a conversation about self-compassion and self-empathy for entrepreneurs and business owners, where we discuss the gray area between empathy and feeling pity for oneself, highlighting the role of judgment in distinguishing the two. 

Melissa's upcoming book, 'The Empathic Leader: How EQ Via Empathy Transforms Leadership for Better Profit, Productivity, and Innovation,' explores the connection between empathy and leadership. 

A conversation on how Communication is a key tool in developing EQ, for business leaders, entrepreneurs and corporate leaders alike.

What you will learn

• What is Emotional intelligence (EQ) ?

• What is the difference between EQ and Empathy ?

• What are the keys to avoid burnout from an EQ perspective?

• Where is the gray area between giving yourself self compassion and when we need to be careful is not self pity.

• How Emotional intelligence and empathy can increase profits, innovations and leadership.

• How to grow your emotional intelligence for self leadership as a business owner/entrepreneur

FREE

FREE:  AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

FREE:  Take the profitable personal brand quiz to know what is the next step on the road to profitability, visibility and authority building in your brand and business.

https://atigrinspun.com/quiz/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

I answer to my DM's personally !

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Hey there, beautiful women brand builders! Welcome to another kickass episode of the Be You Brand Podcast. Today, we're diving deep into some real talk about women supporting women in business and life. No bullshit, just pure, unadulterated truth bombs coming your way!

Alright, let's break it down for you:

1. Fresh off our Be You Brand Live event, I'm spilling the tea on why it's so important for us ladies to have each other's backs.

2. Buckle up, 'cause I'm getting personal here. I'm sharing my own journey of learning to trust other women and build a badass community.

3. We're tackling the elephant in the room - why it can be so frickin' hard to trust other women sometimes, and how to get over that.

4. Competition? Please. I'll show you how to flip the script and start seeing other women as your allies, not your enemies.

5. Get ready for some actionable advice on how to build genuine connections and create your own girl gang of awesome entrepreneurs.

6. I'm dropping some knowledge on personal and business growth, 'cause let's face it, we're all works in progress.

7. And because I love you, I'm sharing some killer resources to help you keep this growth and community-building momentum going.

Look, I get it. Building trust and community isn't always easy. But trust me when I say it's worth it. So, if you're ready to stop feeling alone in your entrepreneurial journey and start embracing the power of female friendships, this episode is for you.

Remember, you gorgeous, unique unicorn - you've got this, and you've got me in your corner. Now let's go out there and show the world what happens when women lift each other up!

Time stamps: 

00:00 - Welcome to the badassery 

00:52 - Why female friendships are the 

01:45 - Story time with Ati 

02:49 - Real talk: Why trusting women can be tough 

05:01 - Building your tribe, one awesome lady at a time 

07:36 - Leveling up in business and life 

09:31 - Creating your own personal cheer squad 

11:30 - Bye-bye competition, hello collaboration 

18:10 - How to make friends and influence people (for real) 

24:25 - Wrapping it up and what's coming next

Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

📲Book  a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

📲Book  a discovery call with Ati for the Be you Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat

🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

Maximizing Podcasting Potential with Sarah Heeter of PodFox Media

 In this episode, I sit down with Sarah Heeter, the brilliant founder and CEO of PodFox Media, to discuss innovative ways to launch, grow, and monetize your podcast. Sarah shares her expert tip on how to keep listeners hooked right from the beginning of your interview,  We delve into the unique strategies PodFox Media employs, to help their clients grow and monetize their podcasts. 

Sarah also offers insights into integrating podcasting into your marketing plan and the incredible results her clients have achieved.

 If you're thinking about starting a podcast or want to take your existing one to the next level, this conversation is packed with valuable wisdom and actionable tips!

00:00 Introduction and Guest Welcome

00:44 Meet Sarah Heeter: Founder of PodFox Media

01:46 The Secret to a Great Podcast Interview

04:09 PodFox Media's Unique Podcast Strategy

05:58 Key Strategies for Growing Your Podcast Audience

07:40 Are You Ready to Start a Podcast?

12:18 Success Stories and Results from Podcasting

13:49 Join Us at Be You Brand Live

15:17 Where to Find Sarah Heeter

Happy Listening! 

xoxo

Ati

50. Celebrating 50 Episodes: my Top Lessons Learned

 Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 -

📣Book a Discovery Call with Ati ( send Ati a Dm to Ati when you Book!)

Inquire about the Be you Brand academy https://calendly.com/atigrinspun/discoverychat

 -

🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

-

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

In this episode

I'm excited to welcome you to episode 50 of our podcast. Cue Celebratory music!!!! 🎉  

Today, I want to share the important lessons I've learned from recording 50 episodes, divided into personal and strategic insights. If you're contemplating starting a podcast, and curious about how it can impact your business, Join us as we dive into what it takes to commit to a long-term podcast journey ( or anything in your business for that matter!), from equipment choices to content strategy, and even personal growth through this amazing journey. 

🗓️Don't forget to mark your calendars for our live event in Las Vegas on September 27-28. Let's get started and make every podcast minute count!

00:00 Introduction to Be You Brand Podcast

00:32 Announcing Be You Brand Live 2024

01:44 Celebrating 50 Episodes

02:36 Lessons from 50 Episodes: Strategy Insights

02:56 The Long-Term Commitment of Podcasting

05:47 The Importance of Consistency

10:50 Guest Selection and Interview Techniques

14:02 Technical Setup and Equipment

19:08 Personal Learnings and Overcoming Challenges

30:39 Final Thoughts and Encouragement

Would love if you could leave us a review and share to your stories!

With Love 

Ati

Transitioning Your Side Hustle to a Full-Time Business: Key Steps 

Ready to build a personal brand you are proud of:

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

Join us at the only Personal brand based business program - the Be you Brand academy https://atigrinspun.com/contact/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community:

https://www.facebook.com/groups/personalbrandingforwomenpreneurs

This episode:

In this episode of the Be You Brand Podcast, I,, guide you through the essentials of transitioning from a side hustle to a full-time business. 

Drawing on my own journey and insights, I cover practical steps like effective time management, financial planning, adopting a growth mindset, and the importance of treating your business like a business. 

For those ready to make the leap, this episode is a comprehensive roadmap packed with advice, personal anecdotes, and actionable tips to help you succeed.

00:00 Introduction to Be You Brand Podcast

00:33 Be You Brand Live 2024 Event Details

01:36 Opportunities to Speak on Stage

02:16 Welcome to Episode 49

03:11 Transitioning from Side Hustle to Full-Time Business

05:04 Time Management and Commitment

10:32 Your 9 to 5 as an Investor

13:35 Adopting the Right Mindset

24:41 Building Your Personal Brand

27:17 Networking and Expanding Your Reach

31:51 Financial Clarity and Treating Your Business Like a Business

35:55 The Power of Vision

38:14 Final Thoughts and Encouragement

43:07 Conclusion and Call to Action