Bare Knuckles and Brass Tacks – Détails, épisodes et analyse

How do you know what’s a winning idea? Serial cyber entrepreneur Stuart McClure sat down with us live at GoSec 2024 to record his thoughts on go-to-market strategies.

Stuart was the founder of Cylance, the fastest company to record $100M in ARR, and he’s the lead author on a book about hacking techniques. In short, he talks the talk and walks the walk.

In this episode:

💡How to tell a genius idea from just a neat feature

🤝How to build and scale without repeating the same tired playbook

🧠 How a background in psychology equipped him with the skills for business

⚡️Why being able to make fast decisions is so important

This episode was produced with the support of GoSecure.

————————

🏆We’ve been nominated as Podcast of the Year for the SANS Difference Maker awards! Voting is open now through Oct 4.  🗳️ Vote for the show here: https://www.sans.org/about/awards/difference-makers/

Thank you for your support!

Don Jeter, CMO of Torq joins the show this week to talk about his crusade against boring cyber marketing, and why that means his title is really Chief Menace Officer.

In this episode:

💡Brand leads to demand. Focus on narrative and differentiation first.

🥳 Balancing fun, irreverent branding with deep technical expertise.

🔭 Looking outside cyber for inspiration - internet culture, consumer brands, and more

⚡️Speed and authenticity matter. Be ready to capitalize on trends.

For all you marketers trying to break through the noise - take notes. This is how it's done.

———

⭐️ Submit your questions for our AMA episode! ⭐️

Send your questions to bareknucklespod@gmail.com with “AMA” in the subject line.

No subject is off the table! Win prizes if we take on your question with our mystery guest host!

What does it really take to break into cyber? Mari Galloway jumps into the ring and brings her 15+ years of experience to bear.

George K and George A talk to Mari about:

🤔 The evolution of the cybersecurity industry and the challenges faced by women and minorities

😒 The rise of influencer culture in cybersecurity and what we’re NOT telling newcomers

🤝 The mission and growth of the Women's Society of Cyberjutsu

🎯 Practical advice for newcomers and career pivoters in cybersecurity

Further Reading:

• Securing Our Future by The Black Women in Cyber Collective
• CC Certified in Cybersecurity Cert Guide (NEW!)

—————————

Support the show!

✅ Subscribe and share your fave episode on LinkedIn

⭐️ Leave us a rating

☕️ Make a donation or sustaining contribution: https://lnkd.in/ewvn_ZGx

CEO Carolina Ruiz jumps into the ring to talk about leading cyber consultancy, the value of diverse skill sets, and how she memorized ISO 27001 in a weekend! 😳

George K and George A talk to Carolina about:

🤔 The evolving threat landscape and its impact on cybersecurity strategies

🎓 Addressing the skill shortage in cybersecurity and innovative ways to tackle it

📜 The implications of new legislation and regulations in different markets

🌎 The growth and potential of the cybersecurity industry in Latin America

📚 Recommended reading:

• Culture Eats Strategy for Lunch: The Secret of Extraordinary Results, Igniting the Passion Within
• The Culture Map

—————————

Support the show!
✅ Subscribe and share your fave episode on LinkedIn
⭐️ Leave us a rating
☕️ Make a donation or sustaining contribution: https://lnkd.in/ewvn_ZGx

Hacker and researcher Adrian Wood (threlfall), an expert red teamer joins the show to talk about using supply chain attack techniques to poison AI models. This is the cutting edge, and most organizations are entirely unprepared.

George K and George A talk to Adrian about:

🛡️ The practical challenges and misconceptions around AI threats

⛓️ How attacking ML models is similar to supply chain attacks but in a far more complex environment

🧩 The importance of understanding your business and ML pipelines for better security

🔍 Tips and strategies for how Blue Teams can start building defenses and where they should focus their attention today

Recommendations for learning more:

• Adrian’s research
• DEFCON 31 AI Village Presentation
• Andrej Karpathy's YouTube channel
• Andrej Karpathy's GitHub
• Fast.ai
• Adrian's Resource List

We're speaking at SquadCon on August 8th! Get your tix here: https://blackgirlshack.org/event-5495307 

—————————
Support the show!
✅ Subscribe and share your fave episode on LinkedIn
⭐️ Leave us a rating
☕️ Make a donation or sustaining contribution: https://lnkd.in/ewvn_ZGx

Break through? No, PUNCH through the AI hype in cybersecurity this week’s guest, Mani Keerthi, Field CISO.

George K and George A talk to Mani about:

🥴 Making sense of AI, GenAI, LLMs and why clarity is lacking right now

🐍 Questions security teams should ask to separate snake oil from legit use cases

🤖 How the AI tech stack differs from IT tech stacks and why that matters

🚀 What the trinity of opportunity, experience, and interest means for career growth

This episode is full of insights for CISOs and SecOps teams!

🏳️‍🌈✊ This month: All profits from Pride shirt sales will be donated to LGBTQ organizations

Shop today: www.bkbtpodcast.shop

—————————

Support the show!

✅ Subscribe and share your fave episode on LinkedIn

⭐️ Leave us a rating

☕️ Make a donation or sustaining contribution: https://ko-fi.com/bareknucklesbrasstacks

Bonus! Chas Larios shares her 7 tips for cybersecurity marketers on how to earn security buyers' respect and trust. These are low-cost, high-return changes teams can make today!

This month: All profits from Pride shirt sales will be donated to LGBTQ organizations

Shop today: www.bkbtpodcast.shop

—————————

Support the show!

✅ Subscribe and share your fave episode on LinkedIn

⭐️ Leave us a rating

☕️ Make a donation or sustaining contribution: https://ko-fi.com/bareknucklesbrasstacks

This week, Chas Larios of Anvilogic joins the show to about her approach to winning practitioners' trust through respect for their time and attention.

George K and George A talk to Chas about:

🚀 Building brands on principles and the importance of giving back to the cyber community

🧠 How her technical Infosec background informs her marketing

😳 How she hires, and why resumes are the LAST thing she looks at

🎙️ Changes in the market and favorite bands, as turns the table and interviews the Georges!

This episode is full of insights for founders, CEOs, vendors, and sellers. Sharpen those pencils and get out your notebooks, school’s in session! 

This month: All profits from Pride shirt sales will be donated to LGBTQ organizations!

Shop today: www.bkbtpodcast.shop

—————————

Support the show!

✅ Subscribe and share your fave episode on LinkedIn

⭐️ Leave us a rating

☕️ Make a donation or sustaining contribution: https://ko-fi.com/bareknucklesbrasstacks

Longtime cybersecurity leader Peter Schawacker joins us the show to talk about radical zeal, global talent, and creating safe spaces for queer communities.

George K and George A talk to Peter about:

👨‍🎤 How his punk rock roots and hacker mentality inform his approach to cyber and playing to win

🌏 Cultivating and employing global talent

🏳️‍🌈⚧️ Creating the Queer in Cyber community

🔍His new cyber tabletop research project, and how you can help.

🧨 In the Teardown: George K responds to copy/paste outreach from two different BDRs at the same company.

Learn more about Queer In Cyber:

• Queer in Cyber (QIC) channel on the Nearshore Cyber Discord: https://discord.gg/4BNshGdmBp (hashtag#queer-in-cyber)
• QiC Podcast Website: https://queerincyber.podbean.com/
• Video: https://www.youtube.com/@QueerInCyber

This month: All profits from Pride shirt sales will be donated to LGBTQ organizations!

Shop today: www.bkbtpodcast.shop

—————————

Support the show!

✅ Subscribe and share your fave episode on LinkedIn

⭐️ Leave us a rating

☕️ Make a donation or sustaining contribution: https://ko-fi.com/bareknucklesbrasstacks

Angela Brown and Amber DiPippa join the podcast to discuss their scholarship initiative supporting LGBTQ+ individuals pursuing cybersecurity.

George K and George A talk to Ang and Amber about:

📚 The scholarship's origins and its goals for supporting LGBTQ+ cybersecurity students

🌈 The realities and financial hardships unfairly leveled at queer communities

🤝 Practical advice for authentic allyship and community support 

🏳️‍🌈👊⚡️PRIDE Shirts are now on sale in the BKBT Merch Store. All profits from all sales of pride shirts for the entire month of June will be donated to Out in Tech and Ang and Amber's scholarship fund. Shop today at www.bkbtpodcast.shop!