BAD Marketing Podcast with Eddie Maalouf – Détails, épisodes et analyse

Chapters:
Rafeh Qazi (Co-founder, Poppy.AI) joins us to share what he's learned during is journey from a struggling immigrant to building a $50M AI startup.

After a car accident left his mother injured and his family with no money to pay for surgery, Rafeh channeled his frustration into a relentless drive to succeed.

In this episode, Rafeh breaks down his rise to fame teaching millions to code, and his pivoted from service-based businesses to building Poppy.AI, the insights he gained from Alex Hormozi, and why he believes software is the ultimate asset for building wealth.

Join us to discover the strategies behind scaling an AI business, why "product-founder fit" matters more than market fit, and how to turn massive failures into an 8-figure valuation.

Chapters:
0:00 - Intro 
02:50 - Motivation and The Car Accident That Changed Rafeh's Life 
05:26 - Learning to Code to Survive
07:04 - Dropping Out of College to Teach 
13:05 - Launching Courses that Made of $150K
22:49 - The Lawsuit, Losing Everything, and Meeting Alex Hormozi
31:28 - Why He Built Poppy.AI (SaaS vs. Services) 
37:07 - Using Poppy.AI to Generate THOUSANDS for Our Clients
48:00 - AI Copywriting vs Humans
53:04 - Scaling with Affiliates and Hitting $500k Per Month
59:43 - Valuation and Raising Capital
1:05:35 - Talent Vs Money (Which Bottleneck is a Harder Problem?)

Luke Belmar (Founder of Gem Hunters and Ecom Society) joins us in this episode to share his journey to building multiple eight-figure businesses and a massive online following. Luke breaks down his philosophy on breaking free from societal "programming," leveraging the "digital gold rush," and why he believes the internet has democratized opportunity for everyone, regardless of background.

Luke discusses the mindset of "multiplication vs. addition" for wealth, how he made his first millions through e-commerce and crypto, and why he started by providing services like pressure washing and cleaning toilets.

He also reveals the real secret to building his personal brand: mastering content distribution over content creation, and explains why faith and "natural order" are his keys to remaining unconflicted and successful.

Whether you're an aspiring entrepreneur, a digital creator, or an investor looking to understand the next wave of opportunity, this episode is packed with unfiltered insights on mindset, marketing, and money. Tune in to learn what it truly takes to build wealth and self-sovereignty in today's world.

Chapters:
00:00 - Introduction
03:43 - How to Make Your First Dollar (From Cleaning Toilets to Capital Club)
06:49 - The Internet is the Ultimate Opportunity
15:04 - The Mindset Secret to Success
19:52 - Stop Chasing Opportunity, Start Attracting It
26:25 - Escaping the 9-to-5 "Matrix"
32:27 - How to Multiply Your Money
38:08 - Behind the Scenes - How Luke Belmar Made His First Millions in Crypto
42:42 - The Modern War for Your Mind
51:09 - Best Ways to Make Money Right Now
1:01:24 - Luke Belmar's Personal Brand Strategy
1:12:20 - The REAL Cost of Fame
1:15:20 - What's the BEST Piece of Advice You Ever Received?

Jared Curry and Matt Shields, the young minds behind Estate AI, share their inspiring story from navigating early challenges in the marketing world to establishing a powerhouse agency. Their journey from newcomers to achieving significant monthly revenue showcases the blend of bold strategy and innovative thinking essential for success in today's digital landscape. 

In this episode, we explore how Jared and Matt harnessed the power of effective content, strategic risk-taking, and visionary leadership to catapult Estate AI into a leading position. As both Jared and Matt present their insights into their approach to digital marketing and agency growth, they explain the importance of perseverance, strategic innovation, and the drive to constantly push the boundaries of success.

FOLLOW JARED:
Instagram: https://www.instagram.com/officialjaredcurry/
YouTube: https://www.youtube.com/@officialjaredcurry
LinkedIn: https://www.linkedin.com/in/michaelkjordan/

FOLLOW MATT:
Instagram: https://www.instagram.com/officialmattshields/
YouTube: https://www.youtube.com/@mattshieldssmma
LinkedIn: https://www.linkedin.com/in/matt-shields-12292316a

ESTATE AI: https://estate-ai.com/

TIMESTAMPS:

0:00 - Intro
02:17 - Agency Growth Introduction
03:17 - Jared's History + Inspiration
05:11 - Launch and Evolution of Their Agency
06:05 - Overcoming Educational and Career Hurdles
07:03 - Mentorship and Starting the Agency
08:53 - Turning Point and Desperation
11:09 - Expanding Business Network and Coaching
13:09 - Sergio's Event / Setting Goals and Making Commitments
16:00 - Strategic Growth and Acquisitions
18:37 - How did you generate leads? + Pumping money into ads
21:30 - "Let me tell a quick story..."
23:37 - What are you going to regret more?
25:14 - Client Retention and Community Building
28:10 - Future Ventures and Personal Growth
34:35 - Closing Remarks and Future Directions

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com

FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakeBADads
Marketing Course: https://www.brilliantmarketers.com/

Joel Kaplan (CEO, Agency Lab) shares his journey from facing tough times creating content to hitting it big with viral hits, which led him to take charge at Agency Lab. Known for turning smart ideas into big online trends, Joel's move from making content on his own to becoming a key player in online marketing shows just how much you can achieve with the right content and a never-give-up attitude.

Having become a pro at making content that everyone talks about, Joel now uses his skills to push Agency Lab to the forefront, creating new wins for their clients. In this talk, we get into Joel's path to becoming well-known online, the smart moves behind his ability to create hit content, and why he decided to lead Agency Lab. Join us to get the lowdown on making it big with content in today's digital world, straight from Joel Kaplan.

FOLLOW JOEL:

YouTube: https://www.youtube.com/@officialjoelkaplan
Instagram: https://www.instagram.com/officialjoelkaplan
TikTok: https://www.tiktok.com/@officialjoelkaplan
Agency Lab Instagram: https://www.instagram.com/agencylab.io

TIMESTAMPS:

1:56 - Intro + their relationship
4:44 - Joel hitting $1M a month, imposter syndrome
5:50 - Content is VALUABLE
8:05 - Turning off ads to create content.
10:33 - "I was really bad at content..."
12:00 - How much do you focus on content?
14:27 - Where you should start when creating content.
21:10 - Purchasing power of social media followers.
25:09 - Character matters. Do you WANT to go viral?
31:03 - How to tap into your emotions for content.
33:40 - Followers = "Virtual Network"
36:12 - How to stand out when making content.
40:55 - "One of my biggest regrets..."
41:25 - What IS content?
44:44 - The more you give, the more your brand grows.
46:26 - Driving vs. Converting in content.
51:20 - Different directions when making content.
53:47 - Here is why you should make a podcast.
56:52 - What is Joel doing in the next 12 months?
1:03:11 - Harder to get coaches as you scale.
1:04:52 - All of Joel's courses are free! + Outro

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com

FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/iMakeBADAds
Marketing Course: https://www.brilliantmarketers.com/

TRY OPENSEND FOR FREE! - https://opensendinc.partnerlinks.io/fs7yi52v11by

Francesco Gatti joins Eddie Maalouf to reveal how his innovative software is revolutionizing the e-commerce landscape.

Francesco's journey from Milan to California led to the creation of this game-changing software that's reshaping how e-commerce businesses target and engage customers. This software is not just a tool; it's a powerhouse, driving up to 40x returns for online stores and redefining digital marketing strategies.

With Eddie, Francesco delves into the transformative power of this technology they've incorporated into this software, which combines identity resolution and advanced targeting to unlock new potentials in customer engagement. They also discuss the challenges of transitioning from traditional business to tech innovation and Francesco's vision for the future of e-commerce.

For anyone intrigued by the insane returns this software makes, this episode is packed with insights. Discover how Francesco's software is setting a new standard in the industry.

FOLLOW FRANCESCO:

LinkedIn: https://www.linkedin.com/in/f-gatti/

TIMESTAMPS:

00:04 - Podcast Start
00:35 - Sponsoring Agency Founders + Ridiculous Numbers
01:45 - Where did you come from/what are you doing?
03:00 - Moving from an agency to a software
04:12 - How did the conversation start to make the software?
05:36 - What is the core function of the software?
07:28 - What information does the software pull?
08:55 - The tech behind the software
10:24 - Email opening percentage + is it spam?
18:11 - Retargeting & the insane ROI
19:10 - Is this legal?
19:54 - Upcoming/new features of the software
24:28 - What is the software called?
26:34 - Focusing on the user experience

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com

FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/

Jordan Bazouzi (Founder, Nu Reach Media) shares his story of working a 9-5 job as a welder to now owning a 6 figure/mo Marketing Agency in just 3 years.

Jordan has spent over $200,000 investing in himself to constantly learn and grow. This amount of learning and knowledge has made his company grow insanely fast in such a short amount of time. He is a true believer in himself and his mind.

This was an amazing and inspirational episode, so we hope you enjoy it as much as we did.

FOLLOW JORDAN:
Instagram: https://www.instagram.com/bazouzii/
Twitter: https://twitter.com/JordanBazouzi
YouTube: https://www.youtube.com/@jordanbazouzii

TIMESTAMPS:

00:00 - Intro
00:55 - Podcast Start
01:25 - Who is Jordan Bazouzi?
04:13 - How Jordan Started his Agency
07:42 - It's EASY to Save Money
13:30 - COVID-19 (Making a Pivot)
17:30 - Biggest Keys to get to 6 figures/mo
22:41 - Investing in Yourself
29:48 - Working Remote vs in Office
30:51 - Hardest Part of Running a SMMA
32:33 - How Jordan gets Clients
36:16 - BAD ASS Marketing Campaigns 
40:22 - Future Plans
44:28 - Fortune Cookie Advice

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com

FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@badmarketing

EDDIE:
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/
Youtube: https://www.youtube.com/@eddiemaalouf

Michael Jordan (Partner at BAD Marketing) shares how he got started in the digital marketing world and found success selling on Amazon. He now runs the Amazon Department at BAD where he and the team deliver results for clients that leave even the Amazon reps speechless.

After leaving his corporate job in 2017 and launching several of his own brands, Michael also started an agency that was eventually acquired and merged into BAD Marketing. In this episode, we discuss his journey so far and some why he chose to sell his agency to join forces with BAD Marketing.

FOLLOW MICHAEL:
Instagram: https://instagram.com/_mjordan
Twitter: https://twitter.com/bizlikemike
LinkedIn: https://www.linkedin.com/in/michaelkjordan/

TIMESTAMPS:

00:00 - Intro
01:28 - Who is MJ?
04:45 - What does MJ do at BAD?
07:47 - Becoming Elite at E-commerce in High School
10:09 - Print on Demand Company After High School
17:30 - Starting to Sell on Amazon
27:00 - CEO stress
28:20 - Starting Amazon Private Label shop
29:33 - Becoming a Digital Nomad
34:25 - Moving to Denver/ Lifestyle
36:07 - Stress from Running his own Agency
37:25 - Talks with Eddie
39:53 - Do it by myself or do it with a team?
41:43 - Amazon Advice/ Tactics
55:42 - Unprocessed value
56:17 -  Fortune cookie advice

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com

FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/

ANDREW
Instagram: https://instagram.com/andrew_deitsch
Website: https://andrewdeitsch.com
YouTube: https://www.youtube.com/andrewdeitsch
Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Justin Phillips (Founder The Last eCom Co) shares his journey to making MILLIONS on Social Media, from starting a HBCU clothing brand, to creating Organic Content, to his perspective on investing in information.

His passion for teaching and marketing has resulted in him running several successful 6 and 7-figure brands as well as consulting brands of the same size and larger. He is an absolute beast in sales, marketing, and the mastery of Ecom. His marketing strategies have been seen in major campaigns and partnerships with NBA, Shopify, NBA2k, and a ton of other multi billion-dollar brands.

Aside from his dedication to giving back, Justin is an avid reader and finds joy in expanding his own knowledge base so that he can share the wealth with others. His passion for reading has undoubtedly contributed to his vast understanding of entrepreneurship and his ability to inspire and educate others.

FOLLOW JUSTIN:
Instagram: https://www.instagram.com/justinp/
TikTok: https://www.tiktok.com/@ecomjustinp
Workshop: https://www.lastecomworkshop.com/optin-598929031689042143797

TIMESTAMPS:

00:00 - Intro
01:30 - Podcast Start
3:26 - How he started his HBCU Clothing Brand
6:09 - Influencer Marketing
13:30 - Selling the Brand
14:40 - Gaining Followers on Social Media
16:58 - Organic vs Paid Ads
18:14 - Instagram Shoutouts
27:07 - How he runs his Webinars/ Coaching calls
34:17 - How Justin tries to be Profitable
36:30 - His Goal with Coaching
37:08 - Where his Mindset came from
41:01 - Advice to Start your own Business
42:48 - Investing in Information
48:30 - Fortune Cookie Advice

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com

FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/
Youtube: https://www.youtube.com/@eddiemaalouf

Louis Leindenfrost (Founder, Carte Blanche) shares how he blew up the brand, getting influencers to wear it, and future plans for Carte Blanche.

The success of Carte Blanche is a story like no other. In such a short amount of time the brand has been able to sell out EVERY SINGLE DROP thanks to Louis's discipline and strategy. 

Celebrities like Rick Ross and Todd Gurley have been seen sporting the brand frequently, which has given the business a significant boost. Louis has a distinct perspective on how his company can achieve even greater success by taking the  name brand approach like LV and Gucci have taken in the past and still hold onto to this day.

If you're interested in building a successful clothing brand and everything that goes into it behind the scenes then you're going to love the knowledge that's dropped in this episode.

FOLLOW LOUIS:
Instagram: https://www.instagram.com/louisleidenfrost/?hl=en
Twitter: https://twitter.com/LeidenfrostL
Carte Blanche: www.shopcarteblanche.com
Carte Blanche IG: https://www.instagram.com/carteblanchesupply/?hl=en

TIMESTAMPS:
00:00 - Intro 
01:47 - Podcast Start
03:03 - First Steps into the Grind
07:54 - Finding Suppliers on Etsy
10:11 - Starting an Ad Agency
11:48 - What was 'Print Your Songs' 
14:41 - Business acquisition/uv printing
17:03 - Transition to Now
18:19 - Start of Carte Blanche
21:55 - First Clothing Drop
25:51 - Getting Big Influencers to Wear it
29:43 - Reselling the Products
31:12 - What Role is Carte Blanche Filling in the Fashion Industry
35:11 - Mistakes Made in Starting the Brand
37:07 - Ad Strategy
39:25 - Pricing of Carte Blanche
41:20 - What's the Plan for the brand?
44:48 - Discipline in Business
48:02 - Discipline outside of Business
52:24 - Fortune Cookie Advice

FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://4media.marketing/
Join Our Team: https://4media.marketing/jobs
Instagram: https://www.instagram.com/4media.marketing/
TikTok: https://www.tiktok.com/@4media.marketing?

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/

BREAKING NEWS: 4Media and Hemon have MERGED to form BAD MARKETING! 

In this episode of the all new BAD Marketing Podcast, Eddie Maalouf (Founder of 4Media Marketing) and Ashton Shanks (Founder - Hemon Media Group) sit down with Andrew Deitsch (Creative Director - 4Media) to discuss why they merged, why they chose this crazy name, and the future of the company. 

Get ready for BAD things moving forward!

THE AGENCY FOUNDERS:
Instagram: https://www.instagram.com/theagencyfounders
Website: http://theagencyfounders.com/

FOLLOW ASHTON:
Instagram: https://www.instagram.com/ashton.shanks/
Twitter: https://twitter.com/AshtonShanks

TIMESTAMPS:

00:00 - Intro
00:27 - Why We Merged
04:58 - BAD Name Change
09:58 - Client View of the Merger
12:17 - Future for HemonX
15:10 - Services Overview
18:20 - Moving on/Final Thoughts

FOLLOW BAD:
Main YouTube Channel: https://www.youtube.com/4mediamarketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://4media.marketing/
Join Our Team: https://4media.marketing/jobs
Instagram: https://www.instagram.com/4media.marketing/
TikTok: https://www.tiktok.com/@4media.marketing?

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/

ANDREW
Instagram: https://instagram.com/andrew_deitsch
Website: https://andrewdeitsch.com
YouTube: https://www.youtube.com/andrewdeitsch
Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast