B2Be Different - Engineering your brand…

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https://b2be-different.com/
6 partages
https://b2be-different.com
4 partages
https://www.primaryengineer.com/
2 partages

https://www.linkedin.com/in/dave-pearson-b5736511/
1 partage
https://www.linkedin.com/in/chris-morris-cm071062/
1 partage
https://www.linkedin.com/in/jamie-burns-ailsa/
1 partage

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Episode 12 - Rob Jenkinson: Sustainability at SKF

mercredi 25 mars 2026 • Durée 28:13

In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental, employee and community care, how life cycle assessments help map their entire value chain from raw materials to end-of-life, and why they're staying the course on decarbonisation despite political pushback in some regions.

B2Be Different

SKF's sustainability page

Hosted on Acast. See acast.com/privacy for more information.

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Episode 11 - Natasha Pell on skills

Épisode 11

mercredi 18 mars 2026 • Durée 35:44

In this episode exploring skills from a different angle, Samantha spoke with award-winning graduate Natasha Pell, who studied mechanical engineering at Strathclyde, hearing the talent's perspective on why the push towards university over apprenticeships is creating a mismatch, how small businesses struggle to support graduates, why companies need to be on TikTok and Instagram to reach future talent, and some tips for students and graduates on networking.

Hosted on Acast. See acast.com/privacy for more information.

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Episode 2 - the skills gap with Mhairi Brown

Épisode 2

mercredi 14 janvier 2026 • Durée 24:55

In this first episode exploring skills in the sector, I speak with Mhairi Brown from Skyland Aviation about the engineering and manufacturing skills crisis and why we need collaborative solutions before it's too late.

B2Be Different

Skyland Aviation

Fife College

Find out more about the organisations Mhairi mentioned:

Primary Engineer

Scottish Engineering

CeeD (Centre for Engineering Education & Development)

NMIS (National Manufacturing Institute Scotland)

Hosted on Acast. See acast.com/privacy for more information.

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Episode 1 introducing B2Be Different and your top challenges

Épisode 1

mercredi 7 janvier 2026 • Durée 16:16

In the first B2Be Different vlog and podcast, Co-Founders Stephen Judge and Samantha Tonge were interviewed by agency consultant Chris Morris about who they are, why they launched B2Be Different, and what the top marketing communications challenges they see in the Engineering and B2B Manufacturing sectors.

B2Be Different website

Chris's LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

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Episode 10 - B2B Vs B2C marketing

Épisode 10

mercredi 11 mars 2026 • Durée 24:17

In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and consistency, and how emotional marketing delivers twice the business impact of more rational messaging.

B2Be Different

Other episodes mentioned in this one:

Episode 4 - Making the complex simple

Episode 7- Employer branding

Hosted on Acast. See acast.com/privacy for more information.

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Episode 9 – sustainability with Jamie Burns

Épisode 9

mercredi 4 mars 2026 • Durée 36:38

In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular economy thinking can drive major carbon and cost savings for businesses.

Ailsa Reliability Solutions

Jaimie’s LinkedIn

Jaime asked listeners to contact Ailsa’s Sustainability Lead, Audrey Duckworth for net‑zero, sustainability, and ESG support.

Audrey’s LinkedIn

Episodes mentioned by Jamie

Episode 3 - sustainability with Keri Craig

Episode 6 - sustainability with Dave Pearson

Hosted on Acast. See acast.com/privacy for more information.

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Episode 8 - Skills with Natasha Kinnear of Primary Engineer

mercredi 25 février 2026 • Durée 21:56

In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained how they inspire over 100,000 pupils into engineering each year through a whole classroom approach, why early engagement is business critical for addressing the skills gap, and how their competitions turn children's designs into real-life innovations.

B2Be Different

Primary Engineer

Hosted on Acast. See acast.com/privacy for more information.

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Episode 7 - employer branding

Épisode 7

mercredi 18 février 2026 • Durée 26:36

This episode is a crossover between a marketing episode and a skills gap episode. Steve and Samantha discussed why employer branding is often overlooked in engineering and B2B manufacturing, despite the critical skills gap, and why integrating internal and external communications is essential to attract and retain talent in a sector facing significant recruitment challenges.

B2Be Different

Video version and transcript

Our Employer Branding blog

Hosted on Acast. See acast.com/privacy for more information.

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Episode 6 - sustainability with Dave Pearson

Épisode 6

mercredi 11 février 2026 • Durée 31:13

In this episode exploring sustainability in the sector, Samantha spoke with Dave Pearson from Star Refrigeration about how they've embedded the UN Sustainable Development Goals into their business strategy, how they are helping customers move away from burning gas for heating, and why government policy on electricity pricing and roll out of heat pumps is key to improving air quality and reducing our carbon footprint.

Dave's LinkedIn

Star Refrigeration's website

Dave also spoke about the Centre for Engineering Education and Development, also known as CeeD.

CeeD's website

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Episode 5 - the skills gap with Kat Culyer

Épisode 5

mercredi 4 février 2026 • Durée 21:13

In the second episode covering the skills gap in the engineering & manufacturing sector, Samantha spoke to Kat Culyer of Equal Engineers about why diversity is essential to addressing the skills gap, and how early STEM engagement and better partnerships between education and industry can open up engineering pathways for everyone.

Equal Engineers

Kat's LinkedIn

Programmes Kat mentioned:

Eko programme

Pathways programme

Safe Leader training

Kat also works with STEMAZING, mentioned in this podcast, so do check them out.

Hosted on Acast. See acast.com/privacy for more information.

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B2Be Different - Engineering your brand for success – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

B2Be Different - Engineering your brand for success – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other25

LinkedIn7

Acast5

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other25

LinkedIn7

Acast5