Marketing Science Podcast - AZoNetwork

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Streamlining your webinar workflow with AI

Saison 5 · Épisode 50

vendredi 10 mai 2024 • Durée 42:14

In our latest interview, Will and Danny discuss ways they are streamlining the webinar workflow with AI. Discover how integrating AI into your webinar processes enhances efficiency and engagement. Watch, listen, or read below.

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Email Marketing Engagement: Improve Opens and CTR

Saison 5 · Épisode 49

vendredi 3 mai 2024 • Durée 28:53

In 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users.

Recently, Danny caught up with Torsten, our Head of Email Marketing, to explore his top strategies and tips, aiming to empower fellow marketers in their quest to captivate audiences through email campaigns.

Download the eBook here

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Science on Display

Saison 5 · Épisode 2

lundi 27 mars 2023 • Durée 55:37

Listeners will learn about the latest trends and best practices for creating video, podcast and webinar content that will keep their audience engaged and informed.

We cover topics such as storytelling, visual design, and audience engagement strategies, focusing on the unique challenges of communicating science to a diverse audience.

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0 to 1 Million Website Views: A Life Science Success Story

Saison 5 · Épisode 1

lundi 27 février 2023 • Durée 45:27

The first episode of season 5 sees the AZoNetwork team discussing the strategies behind how we took AZoLifeSciences from 0 to 1 Million website views in just under three years.

Joining our host, Danny, is Ben Stibbs-Eaton, our Content Marketing Manager, to look at the SEO strategies used on the website. Alongside Emily Henderson, Senior Editor of AZoLifeSciences, to discuss the content strategy for the platform, and Sara Lopez-Segura, Graphic Design & Social Media Co-ordinator, with the inside knowledge on creating engaging life science content.

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SEO Strategies for Engineering Applications

Saison 4 · Épisode 9

lundi 30 janvier 2023 • Durée 22:39

In the third edition of our special industry series podcasts, Danny sat down with AZoNetwork content manager, Ben Stibbs-Eaton, to discuss everything that goes into developing an effective SEO strategy for industrial companies.

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Building a Digital Strategy for Industry

Saison 4 · Épisode 8

lundi 9 janvier 2023 • Durée 27:21

In this second special industry episode of the Marketing Science podcast, AZoNetwork’s head of marketing, Frank Barker, is joined by the marketing manager at Extronics, Stuart Milne.

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The State of Scientific Marketing 2023

Saison 4 · Épisode 6

jeudi 15 décembre 2022 • Durée 45:35

This episode of the Marketing Science podcast is an audio format of our most recent webinar looking at the state of scientific marketing survey 2023.

Host Danny is joined by the rest of the AZoNetwork marketing team, Frank, Sara and Rebecca to present and discuss the research undertaken over the last few months.

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Not Your Typical Scientific Content

Saison 4 · Épisode 7

mardi 6 décembre 2022 • Durée 36:37

In this special industrial marketing episode of the #MarketingScience podcast, we welcome Kerry Elgie and Kirsty Waight from Asynt to share their thoughts on content creation, social selling, trade shows, and digital channel integration.

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The State of Scientific Purchasing 2022

Saison 4 · Épisode 5

mardi 5 juillet 2022 • Durée 27:52

Our new market research looks at the latest buying habits of Science, Engineering, and Healthcare professionals.

The report presents the current state of scientific purchasing and examines the trends that will have an impact on your marketing strategy.

In this Q&A taken from our live webinar, our team answers audience questions related to the research presented in our latest ebook.

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Culture & Brand Building - Creating an Authentic Competitive Advantage in a Changing Market

Saison 4 · Épisode 4

jeudi 16 juin 2022 • Durée 39:10

We welcome our special guest, Michele Nichols from Launch. Inc. Michele shares insights into culture, brand building and the importance of creating an authentic competitive advantage in a changing market.

Your organizational culture may be your most valuable asset; and the key to your growth. As leaders, we read, think and talk about the importance of culture, a lot. But are we missing the opportunity to tell that story in a way that builds authenticity internally and externally?

This episode is the recorded Q&A from our recent Webinar with Michele, aimed at sales and marketing professionals in science, engineering and healthcare.

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