B2B Growth Think Tank – Détails, épisodes et analyse
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How To Maximise Your Business Value With Financial Projections
Saison 1
jeudi 17 février 2022 • Durée 30:17
As cash flow and profit always win the day, it’s vital to measure and track your numbers, finances and KPI’s, not only be able to accurately project your growth accurately, but by doing so you’ll uncover hidden opportunities that - with a small shift - could give you a radical boost to your sales and profitability.
Which is why you're gonna get a tonne of value from today's conversation with Adam Hoeksema.
Adam has built a successful business helping over 40,000 businesses to see how making small changes can have a dramatic impact on revenue, cash flow and profitability.
He does this as the Co-Founder of ProjectionHub, where since launching the company in 2012 with his brother, they provide software, templates and consulting services to create financial projections for investors, lenders and internal planning.
Mentioned On This Episode
Grab Your Free Revenue Multiplier Calculator
Connect with Adam Hoeksema on LinkedIn
Get My Free Book
Conversational Relationship Marketing
Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page
How Can We Reduce The Time It Takes To Hire A Players?
Saison 1
jeudi 10 février 2022 • Durée 13:20
“We’re having a big challenge around hiring at the moment.
For each position we probably receive 300+ applications. Between reviewing CVs, cover letters, projects, phone interviews, and in-person / video interviews, we probably spend upwards of 40 hours finding each hire.
We have started using a recruiter, which has cut the time that we spend to about 10 hours per position, however, we now pay a great deal in fees.
Any ideas on how to improve things in this area?"
This is today’s listener question that Adam King and his guest Adam Hoeksema from Projection Hub brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.
Mentioned On This Episode
Grab Your Free Revenue Multiplier Calculator
Connect with Adam Hoeksema on LinkedIn
Get My Free Book
Conversational Relationship Marketing
Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page
The 8 Most Popular Types of Strategic Alliances For Small, Medium and Large Businesses
Saison 1
mardi 16 novembre 2021 • Durée 14:02
In part 3 of my mini series on Strategic Alliances, I'm talking about some of the most popular and profitable types of Strategic Alliances that you could use in your business.
Seriously, this will open your mind to the possibilities around strategic alliances you've probably never thought, with some practical examples of them in action.
By the end you’ll have 8 different ideas for how to use Strategic Alliances, so you can start to develop your own ideas on how to use them profitably!
A few of the 8 types...
- Reactivating Inactive Buyers
- Endorsements
- Up/Cross Selling
- Distribution
Discover all 8 by listening to the episode!
Mentioned On This Episode
Grab Your Free Revenue Multiplier Calculator
Get My Free Book
Conversational Relationship Marketing
Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page
Lachlan Kirkwood: Millennial Marketing
Épisode 62
jeudi 30 avril 2020 • Durée 36:40
Today’s guest is Lachlan Kirkwood who, at 24, is the youngest person I’ve had on the show so far and first of the "Millennial Generation".
Now you may or may not subscribe to some of the unfair stereotypical opinions that tend to come with this label...
"Millennials are lazy"
"Millennials are entitled" or
"Millennials are self centred."
The truth is the facts just don't support these stereotypical opinions.
And Lachlan is going to prove it!!
He’s a Digital Marketing & Conversions Specialist who is on the leading edge of what’s happening in digital, with a particular focus on driving leads through social campaigns.
He’s is a passionate content creator, and is described by those he works with as relentlessly self-driven, reliable, and always looking to maximise the value he provides to their business.
Sounds a million miles away from those stereotypes right?
On this episode:
- Inside the mind of a millenial that doesn't fit the stereotype
- The positive impact millenials are having on LinkedIn, and what you can learn from how they build their network differently
- How freely sharing ideas and collaboration are core millennial values that give them an advantage
- Why creating a community around your business leads to growth, and how to build it
- How Lachlin would save his business in 30 days by being totally candid and vulnerable...
And much more!
Resources Mentioned In This Episode:
Connect with Lachlan on LinkedIn
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
Make sure you grab this and all the other listener goodies by visiting...
The Client Catching Podcast Listener Gift Page
Happy Fishing!
Pete Everitt: How To Have An Army Of Business Development Reps Selling Your Service, Without Hiring A Single Member Of Staff
Épisode 61
jeudi 16 avril 2020 • Durée 44:01
Effective marketing is vital if you want to survive in today's hyper-competitive environment.
Which is why I’ve asked a fellow marketing “geek” onto the show today to discuss what it really takes to make your business successful through effective marketing.
Pete Everitt the host of the EXCELLENT Marketing Development Podcast, and he is the first person to ever call me a “gentleman”, so has instantly gone into my top 5 list of awesome people in marketing!
Obviously not just because of his impeccable manners, but also because he himself is a fountain of knowledge about all things marketing and doing it the right way!
He’s spent more than a decade working "in" and "on" marketing agencies in the UK and around the world, and today is the co-owner of digital agency, SO..., that incorporates strategic and creative thinking to help his clients succeed.
On this episode:
- What successful marketing actually looks like
- Why you need to charge for your discovery process so your clients get better results
- A powerful case study in how to productise a service offering to scale your business
- The easiest and most cost effective way to show up in search when your ideal clients are looking for your services
- How to have an army of business development reps selling your service, without hiring a single member of staff
And much more!
Resources Mentioned In This Episode:
Listen to The Marketing Development Podcast
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
Make sure you grab this and all the other listener goodies by visiting...
The Client Catching Podcast Listener Gift Page
Happy Fishing!
Aaron Ross: A $100m Lesson In Winning Clients & Creating Predictable Revenue From Outbound Sales Development
Épisode 60
mercredi 8 avril 2020 • Durée 52:43
My guest today is Aaron Ross.
Aaron is the best-selling author of Predictable Revenue, today often referred to as “The Sales Bible of Silicon Valley,” and most recently From Impossible To Inevitable.
Both books are based on outbound prospecting and sales systems that have created 100's of millions in revenue for companies like Salesforce.com, Oracle, Red Hat and many other companies.
He’s also a highly sought after keynote speaker and Co-CEO of PredictableRevenue.com.
And on top of that, he’s married with 9 children (half through adoption)!
So I hope you’ve got some pen and paper with you to take notes, as this is gonna be one of those episodes you’ll be hearing value bomb after value bomb!
On this episode:
- The principles of Predictable Revenue
- 7 painful truths of business growth
- How to know if your actually ready for growth
- Why you need both an inbound AND outbound strategy
- The 3 types of leads and why it's crucial you know the difference
- Why partnerships are Aaron's No.1 marketing strategy
- What Aaron would do to save his business in 30 days
And much more!
Resources Mentioned In This Episode:
Get Aaron's book - From Impossible to Inevitable
Connect with Aaron on LinkedIn
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
Make sure you grab this and all the other listener goodies by visiting...
The Client Catching Podcast Listener Gift Page
Happy Fishing!
#Snappy Episode: Aaron Ross - The Fastest Way To Win New Clients
Épisode 59
mercredi 8 avril 2020 • Durée 07:40
On this Snappy Episode Aaron Ross from Predictable Revenue shares what he would do if something unexpected happened in his business to save it in 30 days...
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff…)
Make sure you grab this and all the other listener goodies by visiting…
The Client Catching Podcast Listener Gift Page
Happy Fishing!
COVID-19, Collaboration & Zoombombing
Épisode 58
vendredi 3 avril 2020 • Durée 59:02
A couple of days ago, Travis Ketchum, CEO of Campaign Refinery and Contest Domination, Chris Bruno, CEO of SocialINK, and myself, decided to run an open Zoom Collaboration Call to help businesses and entrepreneurs with their marketing during these difficult times.
The idea was to try to help as many people as we could during this COVID situation. We are all experiencing the same things and it’s hard to figure out what to do next when no one knows what’s coming next.
While we did EVENTUALLY manage to have a great conversation and share some solid ideas on what we can all be doing right now, unfortunately it got off to a bit of a rocky start...
Basically we experienced first hand what #ZoomBombing was the hard way.
We also learned a valuable lesson… Don’t put an open link to a Zoom call out into the world!
We didn’t want to ask people to register as didn’t want to put anyone off thinking it was some kind of “data gathering” exercise. But unfortunately a few people who have clearly been stuck inside for too long showed up and thought it would be hilarious to start throwing insults, profanities and showing screens of lewd acts…!
There’s a few villages missing more than one idiot by the look of things!
You can read what Chris wrote about this by reading the blog post he wrote about it here
But as everything that is going on right now requires quick thinking, resourcefulness and flexibility, we did manage to quickly pivot and host the call on a different platform (Thanks Travis!!!)
So tune in to hear us share our thoughts about the "new normal" and discuss creative ways to sustain (and grow) your business during this challenging period and beyond.
Resources Mentioned In This Episode:
Connect with Travis on Twitter
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
Make sure you grab this and all the other listener goodies by visiting...
The Client Catching Podcast Listener Gift Page
Happy Fishing!
Adam Franklin: LinkedIn Lead Generation
Épisode 57
jeudi 2 avril 2020 • Durée 45:04
If you suffer from the dreaded “feast / famine” in your business, then the chances are it's because your marketing is not being done consistently.
Because without a systematic process powering your marketing, you end up skipping key activities when you're busy with clients, and then rushing trying to fill the pipeline when you're not.
And although it doesn't sound as sexy as the latest “shiny object marketing tactic” or “secret hack”, a systematic process for marketing that ensures all your key activities are done consistently is the closest thing there is out there to a “secret hack”, and is the foundation of all sustainable business growth.
The good news is that this doesn’t have to be complicated, and exactly what my guest and I are going to be talking about today.
Adam Franklin is a professional speaker and the author of Amazon #1 bestseller Web Marketing That Works. His work has been featured in Forbes, Huffington Post, Entrepreneur and today is CEO of Bluewire Media where he teaches 1000s of clients how to win high value clients using LinkedIn via his online courses and coaching programs.
He also has an awesome name… ;-)
On this episode:
- Adam's 3 Part LinkedIn Lead Generation Methodology
- Why automation on LinkedIn is not a good idea
- How to find your ideal clients on LinkedIn
- The best way to start conversations on LinkedIn
- Using content to take advantage of LinkedIn's HUGE organic reach
- How Adam would save his business if he had to, in 30 days
And much more!
Resources Mentioned In This Episode:
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
Make sure you grab this and all the other listener goodies by visiting...
The Client Catching Podcast Listener Gift Page
Happy Fishing!
#Snappy Episode: Adam Franklin - Bounce Back From The Unforeseen, FAST
Épisode 56
mercredi 1 avril 2020 • Durée 05:59
On this Snappy Episode Adam Franklin from Bluewire Media shares what he would do if something unexpected happened in his business to save it in 30 days...
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
Make sure you grab this and all the other listener goodies by visiting...
The Client Catching Podcast Listener Gift Page
Happy Fishing!
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