B2B Growth - Sweet Fish | My Podcast Data

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https://www.linkedin.com/in/benji-block/
191 partages
https://www.linkedin.com/in/jamescarbary/
143 partages
https://www.linkedin.com/in/brent-barkey-26406a99/
82 partages

http://sweetfishmedia.com/big3
130 partages
https://puremuir.com
4 partages
https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png
4 partages

https://twitter.com/JohnMBusby
2 partages
https://twitter.com/HighEQMarketer
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https://twitter.com/CenterfieldHq
2 partages

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Can Starbucks & Coke match Red Bull’s media success?

Épisode 117

mardi 27 août 2024 • Durée 21:44

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss Starbucks & Coke dipping their toes in the water of owned media, and much more!

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The 4 Best Top of Funnel Marketing Tactics

mardi 20 août 2024 • Durée 29:08

The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.

In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.

Join as we discuss:

Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership
How to leverage original research for creating compelling, data-driven reports that resonate with your audience
Why companies consistently get newsletters wrong, and how to avoid falling into the same trap

Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

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The New B2B Manifesto

mardi 18 juin 2024 • Durée 15:40

We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era?

Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make.

Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/

Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

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How would you spend $500/mo on LinkedIn ads?

mardi 4 avril 2023 • Durée 13:46

Today, James and Benji breakdown a recent post on LinkedIn from Justin Rowe on how to effectively invest $500-$1,000/month on Linkedin ads.

Discussed in this Episode:

What makes the best LinkedIn ad creative?
Strategic Repurposing
Cold Outreach vs Retargeting

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Can You Describe Your Content in a Sentence?

vendredi 31 mars 2023 • Durée 24:30

Today, James and Benji share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.

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Dave Gerhardt is hiring for Exit Five

mercredi 29 mars 2023 • Durée 19:35

Today, James and Benji discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five.

Discussed in this Episode:

Copywriting skills
Startups
The power of social media and community

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Alex Hormozi says Quantity then Quality, REALLY? | Echo Chamber

lundi 27 mars 2023 • Durée 16:35

On this Echo Chamber episode, James and Benji discuss a recent post from Alex Hormozi that pours gasoline on the quality vs quantity debate. How should we be thinking about this and getting the right balance?

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49 AI tools that aren't ChatGPT | Echo Chamber

vendredi 24 mars 2023 • Durée 20:15

On this Echo Chamber episode, James and Benji discuss the impressive and lengthy LinkedIn carousel from Tim Hanson breaking down 49 AI tools, by category, for business professionals.

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Start Building Free Tools | Echo Chamber

mercredi 22 mars 2023 • Durée 11:23

On this Echo Chamber episode, James and Benji discuss a recent post from Aleksandr Volodarsky on Twitter about the growth that can come from crafting a free tool for your market.

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Michael Jordan Loves Our Cereal * | Echo Chamber

lundi 20 mars 2023 • Durée 14:57

On this Echo Chamber episode, James and Benji break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into similar ideas.

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