The Author’s Edge is the go-to podcast for authors ready to learn to turn their ideas into bestselling books, build platforms that reflect their authority, and grow lasting visibility.
Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works in publishing and platform growth.
Each week, you’ll get practical guidance and straight talk from the people who move the needle including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka.
Get clear, no-fluff insight on what actually works - whether you’re writing your first book, pitching agents, launching your platform, or growing long-term influence. this podcast will show you how to do it right.
If you’re ready to be known for what you know, The Author’s Edge will give you the tools to grow your visibility, attract opportunity, and lead with authority. Your book is the smartest marketing move you’ll ever make.
Listen, learn, and lead with The Author’s Edge - your go-to marketing podcast for publishing.
Site
RSS
Apple
Données mises à jour le 04/07/2026
Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
Stop Overlooking Your Success: Learn How to Track, Celebrate, and Own Your Wins | Ep. 85
Épisode 85
jeudi 30 octobre 2025 • Durée 09:33
Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide.
This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about growing your author visibility, tracking your wins, and stepping into your next level of success. This episode will remind you exactly why knowing yourself is the foundation of every strong author brand.
🎧 Tune in to learn how to pay attention to your achievements and how that awareness can transform your author career.
Allison covers:
00:00 – The cautionary tale that sparked this episode
02:00 – How The Author’s Edge reached Apple’s Top 5%
04:00 – The importance of tracking your wins and milestones and updating your bio
06:00 – How to become your own best marketer and publicist
08:00 – A personal invitation to take charge of your author goals
If you loved today’s insights, please take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your support helps more authors discover practical tools to grow their visibility and confidence.
Share this episode with a fellow author who needs the reminder: You are your own best marketer.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
How to Monetize and Turn Your Book into a Six-Figure Income Stream with Julie Chenell | Ep. 84
Épisode 84
mardi 28 octobre 2025 • Durée 27:44
What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale.
Julie, a digital marketer who built a multi-million dollar business without a book, shares her framework for finding your readers and monetizing your expertise without guesswork. This is a must-listen for anyone who wants to write a book, launch a book, or publish their work with a clear strategy for success and sustainable income.
In this episode, Allison and Julie discuss:
[00:02] Why book sales alone won’t create a six-figure income
[00:06] The “Hawaii journey” analogy for author monetization
[00:10] How to choose between high-ticket vs. scalable offers
[00:13] The 3 reflection exercises to design your business model
[00:17] Why most authors struggle to identify the real problem they solve
[00:21] How to make six figures with your book before it’s published
[00:24] The baker’s story: being the best isn’t enough—you need to sell
Author Marketing Made Simple: Systems That Save Time and Keep You Visible with Allison Lane | Ep. 83
Épisode 83
jeudi 23 octobre 2025 • Durée 08:07
How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your workflow.
Allison also calls out common mistakes, explains her favorite tools, and emphasizes the one thing nobody else can do for you: write your book. If you're ready to spend less time tinkering and more time sharing your ideas, this episode is for you.
In this episode, Allison covers:
00:00 Allison shares how she manages to get everything done without burnout.
00:45 She focuses on practical systems instead of a nonstop hustle.
01:10 Her framework includes outcomes, priorities, and templates.
02:15 Templates save time and prevent starting from scratch.
03:00 She explains how smart delegation frees creative energy.
04:20 Staying involved ensures quality and consistency.
05:00 Descript and Castmagic help her repurpose content fast.
06:10 She compares content reuse to making new dishes from the same dough.
06:45 Organized folders keep her team aligned and efficient.
07:15 Systems protect focus and eliminate wasted effort.
07:45 She challenges listeners to turn one task into a system.
08:00 Allison ends by urging authors to spend time writing, not editing.
Visibility, Turning Life Into Story, and the New Rules of Book Marketing with bestselling author Arielle Ford | Ep. 82
Épisode 82
mardi 21 octobre 2025 • Durée 25:41
What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief.
Arielle shares how a real-life experience inspired her first novel, what she learned about the steep differences between writing nonfiction and fiction, and why book marketing today requires authors to build visibility long before their launch. Together, Allison and Arielle share the biggest mistakes authors make, the role of platform in publishing, and how to market your book without burning out.
Discover how to turn life into a story, connect with readers, and approach your author journey with confidence.
In this episode, Allison and Arielle discuss:
00:02 – Why the old book tour model no longer works
00:04 – The #1 mistake nonfiction authors make on social media
Turn Your Mate Into Your Soulmate: A Practical Guide to Happily Ever After:
Pitch Your Potential: The Secret to Unlocking Your Career with Dr. Vicki Johnson | Ep. 81
Épisode 81
mardi 14 octobre 2025 • Durée 28:43
Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms you belong in.
Join host Allison Lane and guest Dr. Vicki Johnson, author of Pitch Your Potential, as they reveal the biggest mistake authors make when pitching themselves and the mindset shift you need to make to land your dream opportunities. You'll learn how to stop comparing yourself to others, overcome imposter syndrome, and get clear on your mission so you can attract the right opportunities without guesswork.
Tune in to discover how to create a compelling vision of your future and unleash your full potential.
In this episode, Allison and Dr. Vicki discuss:
[00:01:45] Discover the #1 mistake authors make when pitching their work.
[00:05:00] Learn the mindset shift you need to build real authority.
[00:09:20] Find out why you need to stop waiting for permission and create your own opportunities.
[00:15:20] Understand how focusing on a mission, not just the opportunity, changes everything.
[00:22:00] Get actionable tips on how to use LinkedIn to find book deals and get noticed.
Dr. Vicki Johnson, a speaker, author, and four-time fellowship winner, helps ambitious professionals secure elite opportunities by teaching persuasive communication strategies. As the founder of ProFellow and a social entrepreneur, her methods have helped her community win over $500 million in merit-based funding awards.
Pro-Fellow: A platform with a free database of fellowships and fully-funded graduate programs:https://www.profellow.com/
5 Proven Ways to Land High-Impact Podcast Interviews with Alice Draper | Ep. 80
Épisode 80
mardi 7 octobre 2025 • Durée 27:04
What if the fastest way to grow your author visibility had nothing to do with social media?
Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet.
If you want to reach more readers, position yourself as an authority, and make podcast guesting part of your book launch strategy, this episode is packed with practical insights you can apply right away. Tune in and learn how to pitch smarter, show up better, and grow your audience through podcasts.
In this episode, Allison and Alice discuss:
[0:00] Why podcast guesting is more effective than social media for authors
[2:00] The biggest mistake authors make when pitching themselves
[6:00] What makes a great interviewee that hosts love to invite back
[8:00] How to find podcasts that actually want to hear from you
[11:00] Essentials of a strong pitch (and what to avoid)
[15:00] Why a clear strategy beats a “spray and pray” approach
[18:00] How to craft a simple, effective call to action
[20:00] The truth about time, priorities, and pitching consistently
[24:00] Why podcasting only works if it feels good for you
Alice Draper is the founder of Hustling Writers and host of My Rejection Story, where bestselling authors share how setbacks shaped their success. She’s on a mission to make publicity accessible, has placed clients on top 0.5% podcasts, and her work appears in HuffPost, Business Insider, VICE, and Refinery29.
From Corporate Life to Book Coach: Getting Book Deals + Building Platforms with Allison Lane | Ep. 79
Épisode 79
mardi 30 septembre 2025 • Durée 27:03
In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build platforms that last. She breaks down everything from the role of a book proposal to the reality of author-led marketing.
You’ll discover why writing a full manuscript isn’t the first step to landing a book deal, what agents and publishers really want to see, and the proven steps Allison uses to help women experts publish successfully. She also reveals how authors can build platforms that attract opportunities - from bestseller launches to media features and paid speaking.
In this BONUS episode, Victoria and Allison discuss:
[00:00–04:00] Early career lessons: How journalism and PR taught Allison the power of saying “yes with enthusiasm.”
[04:00–07:50] Corporate insights: What working with global brands revealed about the bigger marketing puzzle.
[10:30–13:00] Breaking free from limits: Why corporate systems often hold women experts back - and how to claim your authority.
[15:00–16:30] Publishing truths: Why a strong book proposal matters more than a finished manuscript.
[18:45–21:00] Publishing options: Traditional, self, hybrid, and university presses - and how to choose the right path.
[21:00–24:00] Marketing reality: Why even big publishers expect authors to drive their own marketing.
[25:00–26:20] Next steps: Clear guidance if you’ve ever thought about writing a book.
Resources Mentioned:
Allison Lane’s website:https://www.lanelit.com/
Book Deal Blueprint:https://www.lanelit.com/proposal
Getting Ready for Publicity with a Publicist’s Must-Haves: with Marissa Eigenbrood | Ep. 78
Épisode 78
mardi 23 septembre 2025 • Durée 28:21
Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibility and momentum.
If you want your book to be more than a launch-day splash, tune in for practical strategies to grow your audience and make publicity work for the long haul.
In this episode, Allison and Marissa discuss:
[00:01] Why publicity is only one slice of book marketing
[00:04] What “platform” really means for authors
[00:08] The website mistake that stalls publicity efforts
[00:12] Why your name—not your book title—should be your brand
[00:16] How to focus on the right audience without diluting your message
[00:19] Why publication day is just the beginning
[00:22] How hybrid and self-published authors can land major media
[00:25] The mindset shift: book costs as business investments
[00:27] Why contributor content can be more powerful than features
Marissa Eigenbrood, President of Smith Publicity, is a passionate advocate for authors, specializing in crafting long-term publicity strategies that transform literary voices into influential, enduring brands.
How to Recover from Burnout and Reclaim Your Energy with Cait Donovan | Ep. 77
Épisode 77
mardi 16 septembre 2025 • Durée 27:41
Burnout isn’t a personal failure; it’s a signal.
Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt.
They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter of your career. Tune in and learn how to reclaim your energy so your publishing journey feels sustainable, not draining.
In this episode, Cait and Allison discuss:
[00:00] Intro & Setup: Why burnout isn’t a failure but a signal for change
[02:00] Burnout Triggers: Perfectionism, people-pleasing, and hyper-independence
[04:00] The Science: Why your brain misses burnout signals + how stress narrows vision
[14:00] Recovery Tools: Two starting points — foundational self-care and resentment journaling
[08:00] Career & Growth: Why high achievers get stuck and can’t see new possibilities
[16:00] Mindset Shifts: Using resentment as a superpower + rebuilding trust with your body
[20:00] Cait’s Story: From thriving in Prague to realizing it was time to pivot
[25:00] The Takeaway: Burnout isn’t your fault — recovery leads to a bolder, bigger life
Cait Donovan, keynote speaker and burnout strategist, helps leaders and teams deliver results without burning out through science-based, practical systems. Host of FRIED: The Burnout Podcast and author of The Bouncebackability Factor, she brings a clear, blame-free, outcome-focused approach to every stage and organization.
Social Media Success: Conversations Over Content with Brooke Sellas | Ep. 76
Épisode 76
mardi 9 septembre 2025 • Durée 35:21
Feeling overwhelmed by social media, content calendars, and algorithm games?
Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch.
In this episode, Allison and Brooke discuss:
04:00 – 10:00: Brooke on why chasing algorithms and content quotas leads to burnout, and why content isn’t the point, conversation is.
10:00 – 16:30: The magic of messy, vulnerable posts and imperfect shares: how real human moments fuel engagement.
16:30 – 24:00: Using AI as your creative partner (not your replacement): Custom GPTs, idea sparring, and keeping your voice intact.
24:00 – 30:00: How to spark debate, gather “voice of customer” data, and run low-stakes controversies that get people talking
30:00 – 36:00: Ditching “ghost and post” habits: Why real back-and-forth comments matter more than perfectly scheduled content.
36:00 – 44:00: Integrating book writing and marketing into real life - embracing slow seasons, using micro-moments, and lowering the pressure to be perfect.
Brooke Sellas, CEO of B Squared Media and author of Conversations That Connect, is an award-winning strategist redefining digital marketing by proving that when brands prioritize conversations, they win.
Brooke’s book: Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care:
If you enjoyed today's episode and learned something new about building your author platform, please take a moment to rate and review The Author's Edge. Your support helps us reach more authors and helps us on our mission to help authors make more money from their books.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
Ready to get more done without burning out? Tune in to this episode of The Author’s Edge and learn how to use systems, delegation, and templates to keep your author activities running smoothly.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
https://bookshop.org/a/55773/9781504653084
The Love Thief: A Novel: https://bookshop.org/a/55773/9781401999070
If you enjoyed today’s conversation, please take a moment to rate, review, and share The Author’s Edge. Your support helps more authors learn how to publish, launch, and promote their books successfully.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
If you found value in today's episode and feel inspired to go bolder in your author journey, please share this with a fellow author who needs this message. Don’t forget to rate and review the podcast; your support helps us reach more authors just like you.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
If you enjoyed today’s tips, please take a moment to rate, review, and share The Author’s Edge. Your support helps us reach more authors who want to market their books with confidence and clarity.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
If you’ve wondered how to go from expert to published author, this episode gives you the roadmap - straight from someone who’s helped countless women experts secure book deals and amplify their visibility.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
If you enjoyed these tips, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors ready to grow their visibility and share their work with the world. Share this episode with a friend who’s preparing to launch a book.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
If you enjoyed today’s tips, please take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who are ready to build visibility and share their work with the world. Don’t forget to share this episode with a fellow writer who may need it.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
Everyone can be a better connector, online and off - by being more vulnerable, more human, and more curious. Start the conversations that matter.
Watch on YouTube: https://www.youtube.com/watch?v=9FwYPl8HVhA
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit Facebook @allisonlanelit
🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!
Podcasts Similaires Basées sur le Contenu
Découvrez des podcasts liées à Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
