Audience 1st – Détails, épisodes et analyse

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Audience 1st

Dani Woolf

Business & Entrepreneuriat

Technologie

Fréquence : 1 épisode/14j. Total Éps: 107

Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?

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🇨🇦 Canada - marketing
04/08/2026
#84
🇨🇦 Canada - marketing
03/08/2026
#44

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https://audience1st.substack.com?utm_medium=podcast&#38
105 partages
https://www.audience1st.fm/newsletter
76 partages
https://www.audience1st.fm/
60 partages

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What OpenClaw Going Sideways Reveals About How Humans Interact with Technology

vendredi 10 avril 2026 • Durée 43:20

Alex Yampolskiy walked back into my studio, sat down, complimented the pillow, and then spent the next hour telling me things that kept me up that night.

It hasn't been long since our first conversation. But in the weeks between sessions, an open-source AI agent called OpenClaw went viral and then went sideways. Tens of thousands of people rushed to install a personal AI assistant that connects to their email, calendar, WhatsApp, and terminal. Almost nobody thought about security before they hit deploy.

SecurityScorecard's research team scanned the entire internet and found over 40,000 exposed instances. No authentication. No encryption. Named in ways that let you identify the person and the company they worked for. Hackers found them before the organizations did.

In this episode, we unpack what OpenClaw reveals about how humans interact with technology and why the problem is much bigger than one tool.

AY explains why people click first and think second in the digital world, even though they'd never walk into a dark alley without looking over their shoulder. He describes AI agents as ephemeral interns with root access who disappear before you can fire them. He walks through why the speed of exploitation has dropped from days to microseconds and why human-speed defense against machine-speed offense is no longer viable.

We get into territory that most cybersecurity conversations avoid. AY is blunt about AI budgets exploding while security budgets stay flat and what that means for CISOs being asked to govern technologies they had no say in adopting. He tells me that most third-party risk programs operate one day a year, leaving 364 days where nobody is verifying anything.

He walks me through Security Scorecard's maturity framework from static, point-in-time assessments to continuous monitoring to threat-informed detection and response and is honest about where most organizations actually sit on that curve versus where they think they sit. The gap between those two points is where the real risk lives.

He makes the case that compliance and security are best friends, not twins, and that the forcing function of regulation is often the only thing that unlocks budget. He explains why the Ukrainians deliberately hacked their own infrastructure before the Russians could. And he says, plainly, that if you can't afford the secure tools, you accept the risk. No soft landing.

Listen in and enjoy.

A special thanks to our friends at Security Scorecard for partnering with us to tell this story.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

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Why Human Risk Will Define the Next Decade of Security

Saison 4 · Épisode 106

mercredi 18 mars 2026 • Durée 49:54

Three decades. Billions of dollars in security investment. And the human element still sits behind 68% to 72% of every breach that happens. If that statistic does not make you uncomfortable, you have probably been in this industry long enough to have accepted it as inevitable. Masha Sedova has not accepted it, and this episode is the result of a career spent refusing to.

Masha co-founded Elevate Security, built it into the leading human risk management platform in the space, and watched it get acquired by Mimecast - where she now leads human risk strategy and product across a portfolio that combines email security, DLP, collaboration security, and behavioral risk intelligence under one roof. She is one of the most rigorous thinkers working at the intersection of people and security, and this conversation left me genuinely rattled in the best possible way.

We talk about what human risk management actually is and why calling it a rebrand of security awareness is a disservice to both categories.

We get into the 8/80 rule - the finding that 8% of your workforce is responsible for 80% of your incidents - and what it means for how security budgets should actually be allocated.

We cover the four personas framework, the open ecosystem bet, the board conversation, and the cultural debt that the phrase 'humans are the weakest link' has accumulated over thirty years.

I push back where I think the industry has not fully reckoned with what it is building, and Masha pushes right back.

If you work in cybersecurity in any capacity - whether you are a CISO, a founder, an investor, or a marketer trying to understand what your buyers actually care about - this episode will change how you think about the human element problem.

Listen and enjoy.

A special thanks to our friends at Mimecast for partnering with us to tell this story.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

A Deep Dive Into The Multi-Cloud Mess & How AlgoSec Connects the Dots

vendredi 9 mai 2025 • Durée 41:49

What does it really take to secure applications across a hybrid, multi-cloud environment?

In this episode of Audience 1st, I sit down with Adolfo Lopez, Sales Engineer at AlgoSec, who brings a practitioner’s lens to the cloud security conversation. From his experience as a network engineer to helping organizations operationalize cloud security today, Adolfo walks us through what most teams overlook—and how to get it right.

We cover:

Why visibility into application flows is foundational for multi-cloud security

What enterprises miss when they treat the cloud like a lift-and-shift extension of on-prem

Why security must be application-centric—not infrastructure-led

The critical role of policy discovery, orchestration, and automation

How AlgoSec ACE helps teams answer the question: “What will break if I make this change?”

If your team is working across AWS, Azure, GCP, and on-prem—and struggling to manage risk, connectivity, and policy alignment, this episode breaks it down practically and tactically.

To get a demo of AlgoSec, visit: https://www.algosec.com/lp/request-a-demo

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

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Time is the Most Valuable Asset - Are You Respecting It? | Malia Mason

jeudi 28 avril 2022 • Durée 48:22

What are you doing to efficiently reduce manual processes and save tireless hours of those battling threats behind the keyboard?

In this episode, I had a brutally honest conversation with Malia Mason, vCISO and Manager of Cybersecurity, about her challenges, goals, what vendors do that piss her off, and the alternatives.

Malia served in the United States Navy as a Sonar Technician Second Class and was also in charge of all of the secret data on the ship and of making sure that everyone did their cybersecurity training.

She continues to work with several veterans nonprofits as a mentor and career advisor for veterans leaving the military and military spouses as well.

She is a strong proponent of getting more women into cybersecurity and tech, serving as a mentor for young girls in inner-city schools.

Join Audience 1st Today

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

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How to Think in Terms of Enabling Business to Engage CISOs | Brent Deterding

jeudi 21 avril 2022 • Durée 45:49

You may not have to articulate that, but ask yourself, "What is the business case? Why would a CISO spend any amount of money with me?"

How do you speak in terms that resonate with CISOs?

What are their goals and challenges?

Have you considered the constraints new CISOs have to undergo in their new roles?

When engaging a CISO, have you thought about the tech they have to adopt before pitching to them?

In this episode, I had a brutally honest conversation with Brent Deterding, newly appointed CISO of Afni, Inc., about what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Join Audience 1st Today

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

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How to Create Value-Driven Content That Resonates with Cybersecurity Buyers | Andra Zaharia

mardi 12 avril 2022 • Durée 43:31

f you are too much in love with your product vs. how you help your audience solve a problem, you're going to be disconnected from the very people you're trying to reach.

Content. The fuel that drives demand today.

There is so much of it online.

Unfortunately, though, the mass majority of content in the field has left security buyers confused and distracted.

The problem that security practitioners find themselves in right now is that they’re bombarded with high quantities of content but also high quantities of higher-quality, product-centric content too.

So, how do we go back to the core and create content that focuses on the real problems we can solve for security practitioners so they have the ability to make good decisions?

In this episode, I had a candid and practical conversation with Andra Zaharia, creator and co-host of the Cyber Empathy podcast and cybersecurity marketing expert.

We discussed the challenges she faces as a content marketing professional in cybersecurity, stereotypes to battle in order to be successful in the field, questions to ask to deliver valuable content, and the framework she uses to produce content.

Join Audience 1st Today

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

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When You Focus on the Mission, You Will Make the Money | Evan Francen

jeudi 7 avril 2022 • Durée 49:13

Even if you don't win right now on customer acquisition - you will absolutely win on the churn rate.

People will not leave you.

They will stay with you forever because they trust you.

When I listened to Evan Francen, CEO of FRSecure and SecurityStudio, chat with Ryan Cloutier on their podcast, he said one thing that stood out to me:

“I don’t want any friends.”

I called b******t.

And so, here we are, having a down-to-earth, candid conversation, full of “F'“ bombs and the “S” word 😱, about what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Look how that worked out!

Here’s hoping for a continued friendship.

Join Audience 1st Today

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

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How Cybersecurity Marketers Can Distinguish Themselves from Attackers | Joseph Carson

mercredi 30 mars 2022 • Durée 56:14

The goal is to frictionlessly get security buyers to information in trusted ways so they can self-verify and make wise, educated decisions.

How do we build and develop business and communications skills, foster different ideas that allow us to think about how to be more ethical and innovative, and communicate better with our audience?

How do we get cybersecurity to be a cool industry that people want to be in?

These are questions that Joseph Carson, Chief Security Scientist and Advisory CISO at Delinea, asks himself regularly.

In this episode, I had a brutally honest conversation with Joseph on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Join Audience 1st Today

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

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How Emotional Firewalls Help Marketers Become More Resilient | Nadja El Fertasi

jeudi 24 mars 2022 • Durée 35:09

How we relate ourselves to others helps us deal with immediate challenges and provides us with the toolbox to navigate our immediate surroundings.

If you’re phasing into cybersecurity marketing or are already working in cybersecurity as a marketer, it may come as no surprise that you must have some thick skin for the job.

Between aggressive goals, sometimes stressful and fast-response support required, pressure to “rise above the noise”, ever-changing technology, and audiences that are sometimes hard to reach - all that can sometimes take a mental and emotional toll.

Despite the challenges we, as marketers, face, it doesn’t mean you have to suffer, lose motivation or have feelings of negativity in your personal and professional life.

There are ways to navigate fear, frustration, and imposter syndrome if you feel it like I sometimes do.

In this episode, I had a refreshing and open conversation with Nadja El Fertasi, Founder of Founder Thrive with EQ and Emotional Firewalls.

We discussed how to build emotional firewalls to become more resilient in today’s age and how to navigate fear, step out of your comfort zone, establish boundaries, and understand your audience.

Join Audience 1st Today

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

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When We Connect in Meaningful Ways, We Create Active Defenders | Ryan Cloutier

jeudi 24 mars 2022 • Durée 39:19

The best security controls are employees who are active participants in the defense of the organization.

When I began researching security professionals I wanted to connect with and begin building relationships with, Ryan Cloutier, President of SecurityStudio, was at the top of my list.

Why?

Because, like me, he believes in the mission before money vs. profit-at-all costs.

Part of Ryan’s motivation and the battle of things he fights against are shady marketing tactics, misleading messages, and unauthentic relationships that add more stress to his life.

In this episode, I had a brutally honest conversation with Ryan on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Join Audience 1st Today

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

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Audience 1st – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other35

LinkedIn8

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other35

LinkedIn8

Spotify1