Tea Time With Tech Marketing Leaders – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Tea Time With Tech Marketing Leaders

Kerry Guard

Business & Entrepreneuriat

Fréquence : 1 épisode/10j. Total Éps: 157

This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each week.

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇨🇦 Canada - marketing
09/12/2024
#96
🇨🇦 Canada - marketing
08/12/2024
#60

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.linkedin.com/in/joanne-jaspan/
4 partages
https://www.linkedin.com/in/kerryguard/
3 partages
https://www.linkedin.com/in/patrickmgarrity/
2 partages

https://mkgmarketinginc.com/resources/mkg-podcast-guest/
17 partages
https://mkgmarketinginc.com/about/team/kerry-guard/
13 partages
https://mkgmarketinginc.com/
7 partages

https://open.spotify.com/playlist/0skDEXsl9lkejfJ3Pprc7G?si=45de5c4402a54f76
8 partages
https://open.spotify.com/playlist/3EIDuA4ERBmxZu6uKAC8iy?si=8c7c9fbfe4b84ef9
8 partages
https://open.spotify.com/playlist/6zszIevpfzAuRpJSOYvci3?si=39f5affbcc8b470b
6 partages

Qualité et score du flux RSS

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Qualité du flux RSS

À améliorer

Score global : 38%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy

Épisode 155

mardi 2 avril 2024 • Durée 01:07:53

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy.

Dasera

David Mundy on LinkedIn

Full transcript on ⁠⁠⁠⁠MKG Marketing

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#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach

Épisode 154

mercredi 27 mars 2024 • Durée 01:04:57

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies.

Close Mode

Dan Sanchez on LinkedIn

Full transcript on ⁠⁠⁠MKG Marketing

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#145: Mason Cosby on Gettin' Scrappy with ABM

Épisode 145

lundi 6 novembre 2023 • Durée 58:17

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it.

Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech.

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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.

Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

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#56: Developing Human Leadership with Lorena Morales

Saison 7 · Épisode 7

lundi 5 avril 2021 • Durée 48:26

Lorena Morales, VP of Marketing at Go Nimbly, joins to discuss how she works directly with CEOs to help them grow their companies rapidly. She also advocates for building skills as a generalist.

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#55: Monetize the Mic with Margy Feldhuhn

Saison 7 · Épisode 6

lundi 5 avril 2021 • Durée 33:51

Margy Feldhuhn, CEO at InterviewConnections, joins to discuss how she helps marketers build personal brands and expansive networks through podcast appearances.

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#54: Social Selling with Quincy Johnson

Saison 7 · Épisode 5

lundi 5 avril 2021 • Durée 45:09

Quincy Johnson is a Marketing and Technology Strategist who teaches at the University of Texas at Dallas. He lectures primarily on how to effectively utilize social media marketing. He started in inside sales as has discovered the wide range of social and martech as it relates to technology companies.

Social Selling

For Quincy, social media is the grand Truman Show: a great experiment to observe and document the way humans form connections and present stories. People have access to share whatever and whenever they want. For brands, the pandemic has forced them to create an identity and ‘meet people where they are’ but not cross the line into just selling. Many sales reps have had to “dust off their LinkedIn” and get down to forming connections in a remote world. Pro-tip: please don’t follow up five times on unreplied inMail message. Staying true to one’s message allows for better buy-in; for instance, Simon Sinek sharing tid-bits and helpful information, while still having a selection of books and content available for purchase. For Quincy, he argues that the executives (even via ghostwriters) needs to drive vision and the sales teams can be on the ground making connections, create 1 to 1 relationships. C-Suites have the ability to both garner attention and inspire internal commitment from their teams. Evangelists have a way of captivating audiences and crafting industry-shifting visions.

Petting the Belly of the Puppy

As discussed on previous episodes, LinkedIn and Facebook have different superpowers and can offer various techniques on engagement. The latter is more of the ‘softer’ side of the company, in terms of demonstrating culture and community. Quincy mentions that TikTok has an enormous audience and brands can have the latitude to reach a variety of niche markets; the algorithm doesn’t discriminate on previous content. However, it’s an ever-changing platform that some videos garner a few hundred views and one could blow up reaching multiple millions of screens. YouTube is another, more established platform which requires people to build a channel; there is incredible value because millions go to the platform for information- from learning a new skill to fixing a sink. Demonstrating expertise on how to do what you do can garner leads and provide value. In addition, by learning how to navigate a platform, the future workforce can become skilled and implement those systems down the line. He advocates an entrepreneurial mindset when learning and implementing new technologies and strategies.

#53: Remote Relationship Building with Meghan Nesta

Saison 7 · Épisode 4

lundi 5 avril 2021 • Durée 32:07

Meghan Nesta, Senior Product Manager at AWeber, joins to discuss how she and her team build and maintain relationships while working from home.

Agile Resource: Agility Is Key with Lisa Furrow

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#52: How to Be Fan-Fing-Tastic with Max Borges

Saison 7 · Épisode 3

lundi 5 avril 2021 • Durée 43:10

Max Borges joins to discuss running public relations agency and How To Be Fan-F*cking-Tastic!

Max Borges runs a Public Relations (PR) agency that works exclusively with consumer tech companies. He employs 50 incredibly talented people and has built a profile of 50 clients. When starting, he mentions AFM (anything for money) wherein he built an agency to fill any need that would bring in a paycheck. He also hosts the “Unconventional Genius” podcast where he interviews authors and other industry-driving leaders in hopes to share stories and inspire listeners. Both he and Kerry focus on impacting the client’s bottom line through pipeline creation.

+ Pivoting from Sales to PR

+ The Four Stages of Growth

+ Life Is An Open-Book Test

Read the full overview on MKG Marketing

Are you a Marketing Leader working in Tech? Be our guest!

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#51: Shock Your Potential With Michael Sherlock

Saison 7 · Épisode 2

lundi 5 avril 2021 • Durée 49:33

Michael Sherlock, Chief Potential Officer at Shock Your Potential, at joins to discuss how to effectively use the mirror test when determining if an employee is properly trained.

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#50: Larry Long Jr. - EPIC Values to Drive High Performing Sales Teams

Saison 7 · Épisode 1

lundi 5 avril 2021 • Durée 01:00:15

On the Season 7 premiere, Larry Long Jr., Director of Collegiate Sales at Teamwork joins to discuss how his EPIC values (Entrepreneurial Spirit, Practice, Internal Drive, Communication) help lead high performing teams.

Larry has a goal to change 1,000 lives in 2021.

Not B2B or B2C but rather P2P, people to people sales. The most successful people care about others first. For Larry, sales is playing matchmaker; finding the right partnerships between products or services and individual’s wants and needs. They may not know what they need but it is a perfect opportunity for the salesperson to offer that service or assistance.

When faced with failure or obstructions Larry allows remembers the acronym FIDO- Forget-about It, Drive On. Try to not get bogged down with the rough patches of work-life because they will only slow you down in the future. When in conversation, strive for a 53-47 split. Listening is an excellent opportunity to learn.

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