Art + Audience – Détails, épisodes et analyse

In this powerful episode, Stacie talks with Daniel Lachman, founder of Justice for Artists, about the heartbreaking and unfortunately common experience of having your artwork stolen. Daniel shares his journey from viral t-shirt success to fighting counterfeiters, and how he turned a personal struggle into a full-blown mission to help other artists get the justice (and compensation) they deserve. If you've ever hesitated to share your work for fear it might be ripped off, or if you're unsure what to do when it happens, this episode is essential for you. Daniel pulls back the curtain on copyright law, litigation, and how artists can protect themselves without paying out of pocket.

Today on Art + Audience:

• Daniel's Journey: From Etsy success with "Slothzilla" to mass counterfeiting nightmares

• The Birth of Justice for Artists: How Daniel's experience led to helping over 150 artists (and counting)

• How It Works: What happens when Daniel's team takes on a case and how artists can get paid

• Counterfeit vs. Knockoff: Understanding the difference and what's legally protectable

• Real Stories: How a middle-finger frog pin led to a life-changing settlement

• Gathering Evidence: What to do before you go public about stolen art

• AI + Art Theft: How copyright law is evolving in the age of AI-generated designs

Connect with Daniel Lachman:

• Website: justice4artists.com

• Instagram: @justice.for.artists

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Get Stacie's book: The Artist's Side Hustle

In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura's story is a testament to the power of embracing what you love, trusting your instincts, and building community around your art. They dive into how niching down to one city has become Laura's superpower, how a simple calendar project sparked a loyal cult following called "Pub Club," and how her background in event planning has helped her navigate creative business challenges with grace and grit.

Today on Art + Audience:

• Niching Down: Why Laura chose to focus solely on Melbourne and how that decision led to wholesale success, murals, licensing, and collaborations with breweries.

• Pub Club Phenomenon: The hilarious and heartfelt story behind her bestselling calendar, Let's Get on the Beers, and the real-life community it's built.

• Product Range + Income Streams: From puzzles and magnets to murals and trade shows, how Laura diversified her revenue without leaving her niche.

• Biggest "Uh-Oh" Moment: A massive print error that turned into a lesson in transparency, trust, and community support.

• Murals, Markets + Making It Work: How Laura balances custom work, product sales, and markets, plus her favorite marketing strategies.

Connect with Laura Holley:

• Website: lawzdrawz.com

• Instagram: @lawzdrawz

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Pre-order Stacie's book: The Artist's Side Hustle

In this episode, Stacie answers real listener questions and dives into how artists can move from feeling overwhelmed by possibilities to finding strategic clarity. She offers empowering advice on balancing multiple passions, making smart licensing choices, and evolving your artistic style without confusing your audience. Whether you're at the start of a creative pivot or deep into the licensing world, Stacie's thoughtful insights will help you take confident, intentional steps forward.

Today on Art + Audience:

• Overcoming Creative Overwhelm:

• Sarah, a graphic designer, dreams of transitioning to a business that includes pattern design and needle felting.

• Stacie shares how to focus: Keep the steady income source, choose one creative passion to grow first, and use a newsletter to build community.

• The power of speaking to your future self and building one revenue stream at a time with intention.

• Licensing Wisdom – Finding the Right Markets:

• Mackenzie asks about the most profitable markets for art licensing.

• Stacie outlines top licensing markets: home decor, fabric, gifts, stationery, apparel, and big box retail.

• Key deal terms to watch: royalty rates, exclusivity, territory, and brand fit.

• Why licensing is just one slice of your business pie—and not the whole pie.

• Creative Expansion – Managing Multiple Styles:

• Hachiko, an illustrator, wonders how to present and market two different art styles.

• Stacie encourages embracing creative range: distinguish collections, tell your audience your story, and focus on the through line that ties your work together.

• Reassurance that your audience can follow your growth, and your art can hold more than one style.
  

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie's signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

Today on the show, Stacie is joined once again by her long-time business partner and sister, Angie Classen. Together, they pull back the curtain on how consistent email marketing helped grow their handmade brand, Gingiber, from a $100k Etsy shop to a multimillion-dollar enterprise. This episode is a deep dive into ditching the fear of self-promotion, showing up authentically, and embracing email as your most powerful marketing tool. Whether you're just starting out or looking to level up your product-based business, Stacie and Angie break down actionable strategies and candidly share the mindset shifts that made all the difference.

Today on Art + Audience:

• The Myth of "Annoying Emails": Why creatives need to let go of the fear of bothering people—and start showing up consistently.

• The 5-4-3-2-1 Strategy: A simple and wildly effective email campaign that boosted Gingiber's sales around Mother's Day.

• Email is for Everyone: How indie makers, not just big brands like Anthropologie, can win with email marketing.

• Work Once, Use Often: How Angie turned one blog post into five effective sales emails.

• Product vs. Education: The critical difference in strategy when selling physical products vs. online courses.

• Facing Unsubscribes: Why it's okay when people opt out—and how it helps you refine your ideal audience.

• Slow Growth = Strong Business: A refreshingly honest look at building a profitable business without debt, flash, or burnout.

Resources:

• Ideal Customer Avatar Generator: A brand-new tool available exclusively inside Leverage Your Art. It walks you step by step through identifying who your art is for based on your unique style and generates a detailed customer profile to guide your marketing, product development, and more. Available when the course reopens in August 2025.

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie's signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this episode, Stacie is joined by fine artist and educator Emily Jeffords for a deep, transparent conversation about building an art career that honors both creativity and sustainability. Emily shares her journey from selling her first paintings for just a dollar to creating a thriving business centered on fine art and artist mentorship. Together, they explore the emotional and practical realities of showing up authentically online, navigating burnout, and learning how to align personal values with business decisions.

Today on Art + Audience:

• Emily's early pricing model missteps: Hear how her unorthodox approach shaped her understanding of value and pricing.

• Starting small: Emily explains why having a tiny audience at the beginning is actually a gift, offering creative freedom and space to find your true voice.

• Voice over volume: Discover why developing a clear, authentic message matters more than chasing followers and how the algorithm often rewards that clarity.

• Surviving burnout: Emily opens up about the personal cost of success, including a health crisis and divorce, and the steps she took to rebuild from the inside out.

• Content strategy for creatives: Learn Emily's method for defining core content pillars, making it easier to share consistently and with purpose online.

• Reclaiming creativity through pleasure: Why embracing joy, play, and new experiences is essential for long-term creative and emotional sustainability.

• Reinvention and resilience: Stacie and Emily share how they've redefined their brands after major life and business changes and what they've learned in the process.

Connect with Emily Jeffords:

• Instagram: @emily_jeffords

• Website: emilyjeffords.com | emilyjeffordslearn.com

• The Creative Stability Workbook: how to sell your art in any market and season

• The EJS (free) Resource Library: all of our top recommended resources for creatives 

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie's signature course, opening again this August 2025.

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this solo episode, Stacie opens up about a hard truth many creative entrepreneurs face but few talk about: what to do when your art business hits a plateau. Sharing a vulnerable and candid story about a product launch that flopped, Stacie reframes business stagnation not as a failure, but as a signal for evolution. With practical steps and heartfelt encouragement, she walks you through how to diagnose the root of business slowdowns, how to reignite momentum, and why a plateau might just be the push you need to evolve into your next chapter.

Today on Art + Audience:

• Facing the Quiet After the Launch: Stacie shares the story of launching a candle line that didn't meet expectations, despite all efforts. What felt like failure was actually vital feedback.

• Understanding Business Plateaus: Why stagnation isn't punishment, but an invitation to rethink and grow.

• Step-by-Step Through the Stuck:

• Step 1: Diagnose the real issue – is it the product, audience, or messaging?

• Step 2: Make a bold move – shake things up, even in small ways.

• Step 3: Recommit with a sustainable rhythm – avoid burnout with intentional action.

• Personal Evolution: How pivoting into teaching reignited Stacie's passion, showing that evolving roles can breathe new life into your business.

• The Five-Hour Week Framework: A balanced approach for creatives to move forward without overwhelm.

• Call to Action: Encouragement to reflect, try something new, and trust that you haven't peaked—you're just getting started.

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this dynamic season two opener, Stacie is joined by her sister, business partner, and fellow creative force, Angie Classen, to talk about all things business at Gingiber. The duo dives into what's actually working in today's economy for product-based art businesses. Sharing the strategic pivots they made during their Mother's Day sale, Angie and Stacie reveal how they grew sales and profits—despite fewer transactions and a tricky retail climate. From discount fatigue to smarter ad spend, and why knowing your numbers might be the most creative move of all, this is a must-listen episode packed with tactical advice and heartfelt entrepreneurial truth.

Today on Art + Audience:

• Real Talk on Revenue: How Gingiber increased gross sales with fewer orders by raising their average ticket price.

• Smarter Sales Strategy: The pivot from a flat 20% discount to a minimum-spend model—and why it worked.

• Ideal Customer Deep Dive: Meet "Charlotte," their model buyer, and learn how defining an ICA changed everything.

• Organic Traffic Wins: Angie shares her SEO and Pinterest strategies for driving high-quality, unpaid traffic.

• Learning from the Past: The indigo ink disaster, flopped sea creature towels, and the lessons that shaped future launches.

• Email Marketing & Funnels: Why their 60% new customer rate matters and how they plan to keep those buyers coming back.

Resources:

• Your Profitable Art Launchpad: Free email course with pricing calculators and business strategy tools.

• Leverage Your Art: Stacie's signature course, opening again this August.

• Ideal Customer Avatar Generator: A brand-new tool available exclusively inside Leverage Your Art. It walks you step by step through identifying who your art is for based on your unique style and generates a detailed customer profile to guide your marketing, product development, and more. Available when the course reopens in August 2025.
  

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this special season finale, Stacie sits down with someone very close to her heart—her sister, Angie Classen. Many people know Stacie as the face of Gingiber and Learn with Stacie Bloomfield, but behind the scenes, Angie is an essential part of the team. Together, they share the journey of working as sisters, growing a thriving art business, and the lessons they've learned about trust, resilience, and navigating the challenges of running a company with family. This heartfelt conversation is filled with wisdom for creatives looking to build sustainable businesses—especially those who may be hesitant to ask for help or delegate. If you've ever wondered what it's like to mix family and business, this episode is full of honest insights, personal stories, and valuable takeaways.

Today on Art + Audience:

• Season One Finale: Stacie reflects on the journey of this podcast and why taking seasonal breaks is important for creative growth.

• Meet Angie Classen: Stacie introduces her sister, Angie, who plays a critical role in the business. They share how their careers unexpectedly became intertwined.

• The Importance of Asking for Help: Many creatives hesitate to delegate. Angie highlights how Stacie's ability to invite others into her business helped scale Gingiber into a seven-figure brand.

• Balancing Strengths: Stacie and Angie have complementary skills—Stacie's quick decision-making and creative energy meet Angie's methodical approach and organizational strengths. Together, they make the perfect team.

• Navigating Conflict and Growth: Family businesses come with unique challenges, but open communication, trust, and knowing when to push through difficulties have been key to their success.

• Scaling Gingiber: How Stacie took a big swing by trusting Angie to take on a leadership role in product management—despite conventional business advice warning against family in leadership.

• Making Space for Others: The power of hiring team members who bring new talents to the table, and how letting go of control creates space for even greater success.

• Sisterhood & Support: Beyond business, Stacie and Angie share how their bond has deepened over time, creating a foundation of support in both work and life.

• The Power of Creative Community: Why finding "pace setters" in business—whether a sister or a mastermind group—is essential for growth.

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this special episode, Stacie records live from the bustling Atlanta Market alongside her team members Amanda and Jessica. They share behind-the-scenes insights into preparing for a wholesale trade show, the highs and lows of the event, and what it takes to pull off a successful booth. From budgeting tips to unexpected hiccups, this episode offers a raw and informative look at the trade show experience and why it's worth the investment for artists and entrepreneurs.

Today on Art + Audience:

• Trade Show 101: Stacie and Amanda explain what wholesale trade shows are, why Atlanta Market is a must-attend event, and the months of preparation that go into participating.

• Budget Breakdown: Amanda walks through the costs of attending, including booth fees, travel, lodging, and materials, emphasizing that while expensive, it's a valuable marketing investment.

• Hiccups and Hustle: From a canceled IKEA order to a gas-leaking Airbnb, the team recounts the challenges they faced during setup and how they pivoted to overcome them.

• The Power of Touch: Why trade shows are crucial for showcasing products in person and getting valuable customer feedback.

• Expanding the Gingiber Line: Jessica shares insights on product development, including the introduction of table runners and napkins, and how customer requests are shaping future designs.

• Building Relationships: Stacie reflects on the joy of meeting buyers, licensing contacts, and fans in person—a reminder of the power of connection in a digital world.

Resource:

• Atlanta Trade Show booth tour video: Coming soon!

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this reflective and inspiring solo episode, Stacie invites you into her recent journey, which spans creative self-discovery, a transformative trip to Scotland, and an exciting new chapter as she reveals her second big secret. Stacie shares heartfelt lessons about slowing down, rediscovering creativity, and living an artful life—all while balancing the demands of running her art business, Gingiber.

Today on Art + Audience:

• A Transformative Trip to Scotland: Stacie recounts her solo journey, a rare opportunity to connect with herself and focus on her well-being. From long walks and journaling to writing her upcoming book, The Artist's Side Hustle, she shares how this experience reignited her creativity and energy.

• Rediscovering Herself Amidst the Noise: The Scotland trip offered Stacie the gift of solitude and introspection, helping her navigate feelings of burnout and reconnect with her authentic self.

• The Bloom House: Returning from Scotland, Stacie closed on an old church building that she's affectionately named the Bloom House. She opens up about her vision for this space as a community hub for creatives to gather, connect, and be inspired.

• Living Artfully and Attracting Your Audience: Stacie explores the power of living a vibrant, creative life and how sharing personal, authentic stories can magnetize an audience.

• A Call to Action for Artists: Encouraging artists to embrace authenticity, Stacie emphasizes that building a meaningful art career isn't just about creating; it's about living creatively and sharing that journey with others.

Resource: 

• See a tour of the church

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561