Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers – Détails, épisodes et analyse

Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from studying architecture to becoming a leading business mentor and outlines how architects can implement launches to grow their practices. The episode also touches on the potential for architects to create online courses as an additional revenue stream. Sigrun offers practical insights into creating excitement through events, addressing common misconceptions, and the stages involved in the launch process.

Today's Guest...

Sigrun is an award-winning business coach, bestselling author, and multiple 7 figure entrepreneur. She is on a mission to accelerate gender equality through female entrepreneurship. She’s been called the leading business mentor for online entrepreneurs in Europe, is a TEDx speaker, and host of the top-rated Sigrun Show podcast. Sigrun’s online business journey started shortly after finishing her master’s degree in architecture. She’s since been featured in Forbes and numerous leading media publications in Europe and has won 5 Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year.

Episode Highlights...

00:00 Introduction

01:44 Meet Sigrun: Business Coach and Entrepreneur

04:37 Sigrun's Journey from Architecture to Online Business

19:22 The Concept of Launching Explained

23:15 The Power of Limited Editions

24:17 Creating Urgency in Marketing

25:40 Addressing Skepticism in Service Businesses

28:01 Effective Launch Strategies for Service Businesses

29:39 Stages of a Successful Launch

33:53 Leveraging Digital Products for Architects

34:28 Success Story: Zero Energy Buildings

38:59 Final Thoughts on Launching

41:50 Exploring Iceland: A Personal Favorite

44:02 Conclusion and Next Episode Preview

Key Takeaways...

The Power of Launching:

Launching is a marketing strategy that creates excitement and urgency around a product or service. By planning and executing a well-structured launch, you can significantly boost their sales in a short period. This approach works for is applicable not only to products but also to services and can lead to a more efficient and effective way of attracting and retaining clients.

Building Expertise and Authority:

Sharing expertise through online courses or digital products can enhance a business's authority in its field. By teaching others, businesses not only diversify their income streams but also attract new clients who recognize their expertise. This dual benefit can lead to increased business through both educational content and traditional service offerings.

Creating Urgency and Scarcity:

Communicating limited availability of services or spots creates a sense of urgency and encourages prospective clients to act quickly. This strategy is particularly effective in service-based businesses, as it ensures that potential clients do not delay making a decision, which can help in maintaining a steady flow of work and avoiding peaks and troughs in workloads.

Links Mentioned In The Episode...

Get Sigrun’s Book ‘Kickstart Your Online Business’ Now - For Free 🎁

Visit Sigrun’s Website

Sigrun on Facebook

Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.

Today's Guest...

Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.

Episode Highlights...

00:00 Introduction

01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert

01:50 Melanie's Passion for Space and Science

05:08 The Importance of Google Business Profiles for Architects

07:54 Setting Up and Optimising Your Google Business Profile

11:43 Maximising the Benefits of Google Business Profiles

18:37 Posting and Managing Your Google Business Profile

25:23 Final Tips and Recommendations

33:22 Conclusion and Farewell

Key Takeaways...

Importance of Having a Website and Google Business Profile:

   - Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.

   - A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.

Fully Optimising Your Google Business Profile:

   - Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews. 

   - Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.

Leveraging Google Business Profile Features for Engagement:

   - Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.

   - Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.

Links Mentioned In The Episode...

Visit Melanie’s Website

Connect with Melanie on LinkedIn

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Jon sits down with LinkedIn expert Nicole Osborne to discuss strategies for turning LinkedIn followers into paying clients. Nicole, bringing over 20 years of marketing experience and a distinctive approach blending German efficiency and infectious enthusiasm, provides valuable insights on crafting LinkedIn posts, handling client objections through content, and creating genuine FOMO. The conversation touches on best practices for engaging with LinkedIn lurkers and avoiding common mistakes. Tune in to learn how to elevate your LinkedIn presence and attract the right clients for your architecture business.

Today's Guest...

Nicole Osborne is your LinkedIn Meister, she’s here to help you knock through your inner Berlin Walls and build a WUNDERBAR LinkedIn presence that gets the right clients raising their hands. With 20+ years in marketing, and her signature blend of German efficiency, fun, and infectious enthusiasm, Nicole makes your LinkedIn less of a chore and more of a kunden-magnet (client-magnet).

Episode Highlights...

00:00 Introduction

01:34 Meet Nicole Osborne: LinkedIn Expert

03:12 Engaging Your Audience with Questions

06:53 Best Practices For Asking Questions On LinkedIn

09:20 Handling Client Objections on LinkedIn

15:14 Creating Genuine FOMO on LinkedIn

18:30 Offering Downloadable Content

19:38 The Importance of Transparency

20:19 Celebrating Client Successes

21:08 Engaging LinkedIn Lurkers

24:52 Common LinkedIn Mistakes

29:20 Optimising Your LinkedIn Profile

31:06 Nicole's Favorite Travel Destination

32:43 Conclusion and Final Thoughts

Key Takeaways...

👉 Understanding Your Audience: Tailor your LinkedIn profile and content to what your target audience values and needs. Pose engaging questions that are easy for your audience to answer and have a positive spin.

👉 Using Questions Effectively: Use questions to engage your audience but ensure they are simple, positive, and easy to respond to. Test different types of content (polls, images, videos) and formats to see what resonates with your audience.

👉 Handling Objections in Content: Address common client objections openly in your LinkedIn content to build trust and demonstrate expertise. Utilise your content to show potential clients you understand their challenges and have solutions.

👉 Creating Genuine FOMO (Fear of Missing Out): Highlight your achievements and celebrate client successes to create genuine interest and urgency in your services. Utilise scarcity by being transparent about your availability and capacity.

👉 Engaging Lurkers: Make it easy for "lurkers" (silent followers) to engage by sharing relatable and vulnerable content. Consider linking email newsletter content to LinkedIn posts to drive engagement.

👉 Avoiding Common Mistakes: Have a clear strategy to stand out and differentiate yourself from peers. Focus your posts on potential clients rather than peers to provide valuable and relatable content. Overcome the fear of imperfection; start posting and learn from feedback to refine your approach.

👉 Optimising Your LinkedIn Profile: Regularly review and optimise your profile to make sure it aligns with what potential clients need to know about you. Ensure a routine that includes posting, growing your network, and being active in direct messages.

Links Mentioned In The Episode...

If you’d like help with your LinkedIn strategy or content, learn about Nicole Osborne from Wunderstars here > https://wunderstars.com/wundercontent/

Connect with Nicole on LinkedIn >

Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One Page Business Plan' by Jim Horan. Jonn also provides detailed examples and actionable steps for creating a business plan. He emphasises the value of having a clear vision, mission, objectives, strategies, and action plans to build a profitable and future-proof architecture business. Additionally, he encourages listeners to regularly review and update their business plans and outlines the benefits of having a business buddy for accountability.

Episode Highlights...

00:00 Introduction

00:55 Personal Experience with Business Plans

02:32 Common Myths About Business Plans

03:18 Why You Need a Business Plan

03:29 How to Write a Simple Business Plan

04:26 Recommended Resources and Tools

05:47 One-Page Business Plan Breakdown

06:53 Example Business Plan Walkthrough

10:40 Final Tips and Recommendations

12:38 Conclusion and Next Episode Teaser

Key Takeaways...

👉 Importance of a Business Plan: Both existing and new businesses need to have a business plan. It serves as a strategic document outlining business goals and the methods to achieve them.

👉 Common Misconceptions: A business plan doesn't need to be long or complex. It's not just for securing investment; it should be an active document used throughout the life of your business.

👉 Simplify Your Business Plan: Keeping your business plan simple makes it more actionable and less overwhelming. Avoid lengthy documents that gather dust; a concise, clear plan is more effective.

👉 Use a Template: Starting with a business plan template can make the process easier. Recommended resource: “The One Page Business Plan: For The Creative Entrepreneur” by Jim Horan.

👉 Ongoing Review and Improvement: Regularly review and update your business plan. Schedule recurring business review meetings to check on progress and make adjustments.

👉 Seek Feedback: Share your business plan with trusted peers or mentors for feedback. Use the feedback to refine and improve your plan.

👉 Accountability: Finding a business buddy to join your review meetings can help keep you accountable for achieving your goals.

👉 Practical Recommendations: Buy the recommended book by Jim Horan for further guidance. Take deliberate, scheduled steps to draft and finalise your business plan.

Links Mentioned In The Episode...

https://onepagebusinessplan.com/

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👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://architecturebusinessclub.com/blueprint

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👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

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👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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In The Next Episode...

Next time Jon chats with Nicole Osborne about LinkedIn post...

Jon introduces Faye Strange, a Pinterest expert, to discuss how architects can harness the power of Pinterest to reach ideal clients. Faye highlights the importance of understanding Pinterest as a visual search engine rather than a social media platform. The conversation delves into the significance of SEO, keyword research, and creating business accounts separate from personal ones. Faye also shares tips on making relevant and engaging pins, linking them to valuable content, and the long-term benefits of Pinterest compared to other social media platforms.

Today's Guest...

Faye Strange is a Pinterest expert who helps inspiring service-based businesses reach more of their target audience and increase their revenue through Pinterest marketing.

Episode Highlights...

00:00 Introduction

01:03 Meet Faye Strange: Pinterest Expert

03:47 Understanding Pinterest: Basics and Misconceptions

08:49 Pinterest for Business: Strategies and Tips

15:47 Getting Started on Pinterest: A Step-by-Step Guide

26:36 Advanced Pinterest Tips and Seasonal Content

29:04 Conclusion and Final Thoughts

32:44 Personal Stories and Farewell

Key Takeaways...

👉 Pinterest as a Platform: Pinterest is often misunderstood and mistaken for a social media platform, but it is actually a visual search engine. This distinction is crucial for businesses to understand in order to use Pinterest effectively.

👉 Importance for Architecture Firms: Pinterest can be particularly valuable for architecture firms, especially those engaged in residential projects, home renovations, and home extensions. The platform allows firms to reach potential clients during their lengthy discovery phase, which can span years.

👉 Setup and Optimization:

    - Business Account: Establish a separate business account, distinct from personal accounts.

    - Keyword Research: Conduct keyword research using Pinterest's search bar to identify terms potential clients might use.

    - Website Claiming: Claim your website on Pinterest to ensure credibility and track performance metrics.

👉 Content Strategy:

    - Relevant Linking: Pins should link to relevant, value-adding content on your website, such as blog posts, case studies, or free resources.

    - SEO Practices: Implement SEO strategies, using well-researched keywords to optimize pins and improve visibility.

👉 Content Creation: Use tools like Canva to create multiple, varied pin designs for the same content, as different designs appeal to different users. This can help increase engagement and widen reach.

👉 Long-Term Benefits: Pinterest content has a long shelf-life, with pins continuing to generate traffic and visibility weeks, months, and even years after they are posted. This contrasts sharply with the short lifespan of posts on traditional social media platforms.

👉 Local SEO: For architecture firms operating in specific regions, including local area keywords (e.g., county or city names) in pins and profiles is essential to attract geographically relevant traffic.

👉 Cross-Platform Benefits: Optimising for Pinterest can also improve Google image search results, driving additional traffic to your website from searches originating outside of Pinterest.

👉 Seasonal Content: Creating seasonally relevant content can help maintain visibility year-round, as people often search for home improvement ideas that are timely.

👉 Traffic Growth: Consistent use and optimisation of Pinterest can result in sustained traffic growth and increased brand recognition over time, even without daily active engagement.

👉 Nurturing Leads: Use Pinterest to capture early interest and drive users to your email list for ongoing nurturing, making it easier

In this episode, Jon chats with Ray Brown, a business coach, and entrepreneur who specialises in mentoring architectural practices through his organisation, ArchiBiz. The discussion highlights the significant gap in business education for architects and introduces foundational strategies to build profitable and sustainable businesses without compromising on design standards. Ray Brown shares insights from his journey from building and selling businesses in Scotland to coaching startups and top executives in Australia. The focus is on essential business education for architects, including finance, operations, sales, marketing, and project management. The episode emphasises the importance of financial literacy, strategic planning, and investing in foundational business education early in one's career to avoid common mistakes and set up for long-term success.

Today's Guest...

Ray Brown is a business coach and entrepreneur. He built and sold several businesses in Scotland before relocating to Australia with his family in 2005. Ray has coached everyone from startups to top executives of major companies. He also chairs multiple company boards. But today his main focus is coaching and mentoring architectural practices. Ray recognised there was a significant gap in the education provided to architects around running a business. So he founded Archibiz to help ambitious architects build profitable and sustainable businesses whilst maintaining good design standards.

Episode Highlights...

00:00 Introduction

02:07 Ray Brown's Journey from Scotland to Australia

04:01 The Importance of Foundational Business Education

06:31 Challenges Architects Face in Business

10:00 The Misconceptions of Architecture as a Business

15:45 The ArchiBiz Approach

17:44 Unlocking Business Success for Architects

18:02 The Power of Forecasting in Architecture

18:53 Monthly Board Meeting Insights

19:51 Investing in Your Architectural Practice

27:28 The Importance of Financial Literacy

28:50 Final Thoughts and Advice

30:02 Favorite Travel Destinations

Key Takeaways...

👉 Foundational business education is essential for bridging the gap between architectural skills and business acumen.

👉 Ambitious architects can build profitable and sustainable businesses while maintaining high design standards through the right coaching and mentoring. 

👉 Financial literacy is key to understanding your business's performance and forecasting future trends.

👉 Process-driven transformation, achieved through regular small improvements, can have a significant impact on business success.

👉 It's important to understand the basics of finance, operations, sales, marketing, and project management for running a smooth architectural practice.

👉 Investing in business education and mentorship, like the ArchiBiz Business Foundations Program, can provide substantial returns by equipping architects with essential business running skills.

👉 Changing the mindset from just being an architect to being a business owner specializing in architecture is necessary, recognising that architectural practices are businesses requiring strategic management to thrive.

Links Mentioned In The Episode...

ArchiBiz Business Foundations Program

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://architecturebusinessclub.com/blueprint

—--

👇 Join the waitlist & chat group for our Community...

In this episode Jon chats with Ian Knowles, a Norfolk-based architectural designer and the director of Ikonic Architecture, sharing his journey from an employee to starting his own architecture business specialising in residential architecture, including bespoke new builds and renovations. Ian discusses overcoming the initial fears associated with leaving a steady income, the importance of a business plan, handling home renovation projects, and tips for finding clients and managing finances as a new business owner. The podcast also advises listeners on leveraging personal networks, direct outreach, and using government schemes for business support. Ian shares his personal experience with starting Ikonic Architecture, the decision to specialise in retrofit and sustainability within residential architecture, and the steps towards establishing a successful practice.

Today's Guest...

Ian Knowles is a Norfolk-based architectural designer and the director of Ikonic Architecture, with over 10 years in architecture and construction, and a background in architectural stonemasonry. Ikonic Architecture specialises in residential architecture, from unlocking space in existing homes to bespoke new build dwellings.

Episode Highlights...

00:00 Introduction

01:03 Meet Ian Knowles: From Architectural Stonemasonry to Ikonic Architecture

01:50 The Journey of Renovating a 1930s Home

03:40 Setting Up Ikonic Architecture: Challenges and Strategies

05:08 The Financial Blueprint for Starting an Architecture Business

08:01 Navigating Business Growth and Outsourcing

08:42 Filling Knowledge Gaps and Leveraging Resources

12:42 Choosing a Business Structure: Sole Trader vs Limited Company

14:40 Financing Strategies for New Architecture Practices

24:57 The Importance of Specialisation in Architecture

30:24 Acquiring Clients and Leveraging Networks

35:14 Ian's Final Thoughts and Advice for Aspiring Practice Owners

38:11 Ian's Favorite Place: The Vibrancy of London

40:11 Closing Remarks and Future Episodes

Key Takeaways...

Overcoming Fear: The transition from employment to starting your own practice can be daunting. Ian's biggest fear was finding clients and ensuring a steady flow of work. His experience highlights the importance of confronting these fears and embracing the challenges of entrepreneurship.

Preparation and Planning: Ian underscores the importance of preparing a detailed business plan before launching. This plan serves as a roadmap, outlining your business's identity, target market, financial strategy, and more.

Learning and Adaptation: Both emphasise the importance of continuous learning and filling knowledge gaps, especially in areas not covered by traditional architectural education, such as business management.

Networking and Utilising Resources: Leveraging networking opportunities, reaching out to people within your existing network, and making use of governmental and regional business support schemes can offer valuable guidance and support.

Client Acquisition Strategies: Diverse strategies, including leveraging previous professional relationships, direct outreach, and engaging in conversations, as well as experimenting with online lead generation platforms, can help in acquiring clients.

The Value of Specialisation: Specialising in a particular niche, such as residential architecture, can differentiate your practice in a competitive market and help in attracting clients.

Financial Management: Understanding the financial aspects of running a business, from startup loans to cash flow management and the strategic use of savings, is crucial for sustainability.

The Courage to Start: The overarching advice from Ian is to 'go for it,' emphasising that the fear of failure should not deter aspiring entrepreneurs, as learning from failures

In this episode, Jon shares his own struggles with time management and offers insights into why many sole practitioners in architecture face similar challenges. He discusses the importance of realistic scheduling, delegation, and various techniques including default diaries, theming workdays, time blocking, and more to improve time management. Jon also reflects on the transitional benefit of commutes and explores methods like the Pomodoro technique and Parkinson's law to enhance productivity. The talk emphasises the uniqueness of everyone's work habits and the necessity of tailoring time management strategies to individual needs.

Episode Highlights...

00:00 Introduction

00:45 Diving Into Time Management Challenges

03:22 Reflecting on the Commute: A Hidden Benefit

05:50 Exploring Time Management Techniques

14:51 Personal Experiences and Adjustments

17:03 Top Recommendations for Effective Time Management

20:37 Wrapping Up and Looking Ahead

Key Takeaways...

Challenges in Time Management: It’s a common struggle for sole practitioners to managing their time effectively. We have a tendency to overestimate daily productivity whilst ‘wearing multiple hats’ in a small practice.

Reflecting on Workweek: Jon’s workweek has evolved from traditional working hours to a more flexible schedule that fits around family life. He emphasises the importance of transitions between work and home life.

Tactics for Time Management: There are various tactics for improving time management, such as creating a default week or diary, theming workdays, utilising time blocking, and the concept of the maker vs. manager schedule. Bear in mind that certain tactics just may not work for you.

Recommendations for Effective Time Management: Jon suggests setting realistic expectations, planning the day ahead with a short task list, and aligning tasks with personal energy levels and circadian rhythms.

Continuous Improvement: Jon emphasises the concept of continuous improvement in time management. You may need to try a few time management tactics and adjust your approach to suit your own needs.

Links Mentioned In The Episode...

Article on Time Blocking

Maker’s Schedule, Manager’s Schedule

Parkinson’s Law

Pomodoro Technique

TimeCrafting

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://architecturebusinessclub.com/blueprint

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

https://architecturebusinessclub.com/waitlist

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

In this episode, host Jon discusses the importance of mentoring in the architecture industry with guest Chris Simmons, an architect, illustrator, and educator, and founder of Architects Instruction. They explore how mentoring can significantly impact career fulfillment, happiness, health, and financial well-being for architects. Chris shares his journey and insights on balancing a demanding career with personal life, leveraging his commute time for productivity, and the roots of his initiative to mentor the next generation of architects. The conversation also delves into the myths and realities of mentoring, offering actionable advice for both mentors and mentees to foster positive industry changes. Chris talks about the resilience and hope for architecture students entering the job market and the profound impact of mentorship on professional growth.

Today's Guest...

Chris Simmons is an Architect, Illustrator, and Educator. He’s an Associate Director at Squire & Partners and the founder of Architects Instruction. His mission is to create a generation of architects who are fulfilled by their careers; architects who are happy, healthy, and well paid.

Episode Highlights...

00:00 Unlocking Career Fulfillment in Architecture

00:55 Introducing Chris Simmons: Architect, Illustrator, and Educator

01:56 Chris Simmons on Balancing Career and Personal Life

04:06 The Power of Mentoring in Architecture

07:27 Debunking Mentoring Myths and Sharing Success Stories

15:34 The Impact of Positive Mentoring Experiences

30:12 Navigating the Architecture Industry: Challenges and Opportunities

33:18 Final Thoughts and How to Connect

Key Takeaways...

👉 Mentoring plays a crucial role in personal and professional development within the architecture industry. It provides guidance, support, and knowledge transfer, fostering growth and satisfaction in one's career.

👉 Utilising your time effectively, such as leveraging long commutes for productive work or personal development, can significantly contribute to balancing your personal and professional life.

👉 Mentoring does not need to be confined within a formal structure. It can occur naturally and informally, enriching learning experiences and professional relationships.

👉 The impact of positive mentoring experiences is profound, not just on mentees but also on mentors, who witness the growth and success of those they've guided.

👉 Engagement in social media and online platforms can enhance learning and networking opportunities within the architecture community, showing the power of sharing knowledge and experiences.

👉 Look beyond traditional mentoring setups to embrace more flexible, diverse, and inclusive approaches to getting support within the architecture profession.

Links Mentioned In The Episode...

https://www.architectsinstruction.com/

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://architecturebusinessclub.com/blueprint

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

https://architecturebusinessclub.com/waitlist

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇...

This episode features Aylin Round, founder of Arch Jobs. Aylin and Jon discuss the essential aspects of writing effective job ads to attract the best candidates for architecture practices. The conversation covers the differences between a job ad and a job description, the importance of clearly stating the role, benefits, and salary, and tips on advertising job vacancies effectively. Aylin emphasises the value of transparency, offering potential hires clear insights into job expectations and company culture. Additionally, they explore various platforms for job advertising, including specialised architectural job boards and the significance of a well-structured job ad. Aylin also shares personal insights and recommendations for practices to improve their hiring process.

Today's Guest...

Aylin Round is the founder and owner of ArchJobs, a dedicated online platform for advertising and applying to architectural roles across the UK. With extensive experience in the architectural sector, she has developed a profound understanding of the unique challenges faced by job seekers and businesses in this industry. She also offers personalised career coaching sessions to assist job seekers with their CVs, and portfolios. And provide guidance on structuring an effective job search strategy.

Episode Highlights...

00:00 Introduction: The Art of Crafting a Killer Job Ad

01:04 Meet the Expert: Aylin Round on Architectural Hiring

02:26 The Essence of a Great Job Ad vs. Job Description

03:22 Maximising Your Job Ad's Potential: Tips and Strategies

05:40 Where to Advertise Your Architectural Vacancy

12:31 The Do's and Don'ts of Job Ad Content

21:02 Crafting the Perfect Job Ad: A Step-by-Step Guide

23:44 Common Mistakes to Avoid in Job Ads

25:55 Final Thoughts and Expert Advice

28:59 Connecting with Aylin Round and Closing Remarks

Key Takeaways...

👉 The difference between a job ad and a job description: A job ad is about selling the opportunity and the benefits to potential candidates, whereas a job description is more detailed and focuses on job requirements and responsibilities.

👉 Importance of writing a compelling job ad: A well-crafted job ad can attract the right candidates, especially important for small practices that may not have the budget for recruitment agencies.

👉 Where to advertise: Utilise your own website, social media, architectural job boards, and your professional network to advertise vacancies. Consider the target audience when choosing where to post your job ad.

👉 Content details crucial to job seekers: Include job title, location, company information, responsibilities, software abilities, salary (avoid saying 'competitive'), benefits (like hybrid or flexible working), and clear application instructions.

👉 Common mistakes to avoid: Do not underestimate the effort it takes to apply for a job. Simplify the application process, be transparent about salaries, and avoid asking for salary expectations during the application stage.

👉 Effective job ad structure: Start with practice name, job title, and location. Provide a concise company overview, role details, requirements (limit bullet points), salary/benefits info, and application instructions.

👉 Encourage diversity and give applicants a chance to learn: Limit the requirements to what's essential and be open to training candidates, fostering a culture of learning and growth within the practice.

Links Mentioned In The Episode...

https://www.archjobs.co.uk/

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.