Apptica Talks – Détails, épisodes et analyse

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Informations techniques et générales issues du flux RSS du podcast.

Apptica Talks

Apptica

Loisirs

Technologie

Business & Entrepreneuriat

Fréquence : 1 épisode/34j. Total Éps: 17

Apptica (Ad Intelligence&App Analytics Tool) together with renowned experts brings up hot topics of mobile app market. In each episode we explore relevant insights, trends and current state of the mobile world.

Hosted on Acast. See acast.com/privacy for more information.

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RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇩🇪 Allemagne - games
28/09/2024
#86
🇩🇪 Allemagne - games
27/09/2024
#59

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://pixabay.com/
8 partages
https://apptica.com/blog/
4 partages
https://www.gamelight.io/
3 partages

https://www.linkedin.com/in/kristina-nikeenko-33976a18a/
2 partages
https://www.linkedin.com/in/elmira-kenya-b0b4a31a5/
2 partages
https://www.linkedin.com/in/maria-shusharina-2a497859/
2 partages

https://docs.google.com/presentation/d/1uTbFBEuW9z4aTaabLeRfIMFyc4Nr4WUzked1XpYLoiU/edit?pli=1#slide=id.g25fffae14d7_0_286
1 partage

Qualité et score du flux RSS

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Qualité du flux RSS

Correct

Score global : 73%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva

Saison 3 · Épisode 1

jeudi 26 septembre 2024 • Durée 24:25

In this episode Apptica Talks about the Gamelight’s role in the rewarded UA industry with Günay Aliyeva – Co-Founder at Gamelight.

Gamelight is the largest Rewarded Marketing Platform for Mobile Games! Their AI algorithm analyzes users' playtime, engagement, competitor game usage & demographics data to identify users with the highest likeliness of long-term engagement on our partners' games.

We have explored an evolution of Rewarded UA, Gamelight’s rewarded UA model, case studies of Gamelight with key metrics, the Future of Rewarded UA and Gamelight’s Vision, what makes rewarded UA so effective in driving user engagement and retention, advice for leveraging rewarded UA for growth, and much more.

Key takeaways are available in our blog.

Hosted on Acast. See acast.com/privacy for more information.

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The Power of Playable Ads with Gökçe Oguz from Playable Factory

Saison 2 · Épisode 8

jeudi 4 juillet 2024 • Durée 39:11

In this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz – CEO and Co-Founder at Playable Factory.

Playable Factory is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable & interactive ads and gameplay video creation product for mobile games and non-gaming brands.

We have discussed the impact of rising costs per install (CPI) and strategies to combat them, overview of products Flex and Ready, current trends, best practices and successful cases in playable ads, integration of user-generated content (UGC) in playables, fffectiveness of playable ads in non-gaming industries, future of user acquisition and much more.

Key takeaways are available in our blog.

Hosted on Acast. See acast.com/privacy for more information.

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Growing your game with Smart LiveOps with Julia Iljuk and Pavel Ignatov from Balancy

Saison 1 · Épisode 7

lundi 29 mai 2023 • Durée 28:06

In this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk, Head of Growth, and Pavel Ignatov, Founder, at Balancy.

Balancy is a LiveOps platform for game studios that helps increase LTV and win the competition by customizing and personalizing the gaming experience.

We have covered the story behind Balancy; current state of the mobile gaming market and the place of LiveOps in it; LiveOps in 2023: current approaches and how tactics have evolved in recent years; the role of personalization + successful cases of game personalization from Balancy’s portfolio; LiveOps at UA level, advantages of ready-made LiveOps tools vs in-house platforms; spreadsheets and JSONs, upcoming events where we could meet the guys.

Key Takeaways are available in Apptica’s blog.

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You can learn about Balancy on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

Saison 1 · Épisode 6

lundi 22 mai 2023 • Durée 34:24

In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.

Explore onset, evolution and main values of Dataseat, insights into bidding, transition from behavioural to contextual strategy, ad campaign optimisation: manual optimisations and ML, SKAN evolution vs probabilistic, trends in 2023, and upcoming conferences where you could grab a coffee with Alessandro ☕️.

Key insights are available in Apptica’s blog.

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You can learn about Dataseat on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.

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Experimental IAA strategies for games with Giuseppe Martoriello from iion

Saison 1 · Épisode 5

vendredi 5 mai 2023 • Durée 23:10

In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.

Find insights into the best-performing ad formats for monetization, different approaches in terms of game genres, new monetization channels: in-game ad (video, audio, banner), integration with brands, securing long-term success with in-game integrations, trends to follow in 2023.

Key takeaways are available in Apptica’s blog.

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You can learn about iion on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.

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Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González from Admiral Media

Saison 1 · Épisode 4

mercredi 26 avril 2023 • Durée 38:41

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.

In this hot conversation Pablo brought us sun from Thailand along with valuable takeaways. We covered different formats of creatives (banner, interstitial, video, playable, native ad and fake ads), testing of creatives, TikTok as one of the most performing channel: spark ads, winning tactics and challenges; the most significant differences between SKAN 3 and SKAN 4 and trends to follow in 2023.

More insights are available in Apptica’s blog.

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You can learn about Admiral Media on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.

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Combined trends in UA and Monetization with Marc Bearman from oolo

Saison 1 · Épisode 3

mercredi 19 avril 2023 • Durée 43:10

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.

We have chatted about common UA strategies, oversaturation/consolidation of the market + startup pressure in hostile environment, state of the market and privacy pressure, apple side-loading and its potential impact, revenue diversification: move to the middle e.g. hybrid (IAP vs IAA; subscription, freemium model, cross-portfolio model), trends and a broad overview of the industry in 2023.

Key takeaways are available in Apptica’s blog.

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You can learn more about oolo on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.

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App monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.

Saison 1 · Épisode 2

mercredi 12 avril 2023 • Durée 31:54

In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato.

During our conversation we have touched upon the best performing ad format, current state of rewarded ad, different approaches for iOS and Android, insights into bidding (waterfall vs header bidding vs hybrid mode), trends for 2023.

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You can learn more about Smaato on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.

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A/B tests in ASO with Emilio Mellado, ASO expert at Geeklab

Saison 1 · Épisode 1

lundi 3 avril 2023 • Durée 33:21

In this episode Apptica Talks about A/B testing in ASO with Emilio Mellado, ASO expert and Senior Customer Marketing Manager at Geeklab.

We have explored how to validate your ideas and find a winning variant; how to elevate your Custom Product Pages with AB Tests; what strategy to adhere with fake elements; best practices for mapping out a series of AB tests, and 3 trends to keep an eye on in 2023.

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You can learn more about Geeklab on the website geeklab.app and get more insights in its blog.

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*Intro credit: https://pixabay.com/

Hosted on Acast. See acast.com/privacy for more information.

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Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor

Saison 2 · Épisode 7

jeudi 25 avril 2024 • Durée 43:31

In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.

HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept. The platform offers a digital area to find relevant and safe influencers across our 75+ million profile database.

During our conversation you can learn about the shifts and updates in influencer marketing field, the trend of influencer fatigue, dynamics of fraudulent activities, healthy engagements and benchmarks, free and paid methods of searching for quality influencers, and much more.

Key takeaways are available in our blog.

Hosted on Acast. See acast.com/privacy for more information.

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