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Mastering Amazon Seller KPIs with Tyler Jefcoat: Boost Your Profit Margins and Grow Smart

Épisode 100

mercredi 23 octobre 2024 • Durée 43:17

Amazon Sellers, are you really tracking the right numbers in your business? In today’s episode of Amazon Seller School, we’re digging into the numbers that truly matter with Tyler Jefcoat, the founder of Seller Accountant.

Tyler has helped seven and eight-figure sellers streamline their financial strategies. Now, he’s breaking down the exact KPIs you should be tracking to grow smart, not just fast.

Show Notes: https://amazonseller.school/mastering-amazon-seller-kpis-with-tyler-jeffcoat-boost-your-profit-margins-and-grow-smart/

If you’re feeling overwhelmed by the financial side of your Amazon business, don’t worry—we’ve got you covered. Tyler lays out actionable tips on how to understand unit economics, why Return on Inventory Investment (ROI) matters more than profit margins, and how to avoid being buried in dead stock.

“Do I make money every time I sell a unit? We call that unit economics. When I sell a product, do I have a smile on my face afterward or do I have a frowny face?”

Amazon Sellers, it's time to take a hard look at your profitability. Tyler walks us through PAG (Post-Advertising Gross Profit) and explains why every seller needs to know their numbers inside and out if they want to succeed. Don’t get caught with bad data that could destroy your business. “Bad data is like driving blind—it can tank your cash flow fast.”

👉 Track your COGS (Cost of Goods Sold) alongside your advertising expenses 👉 Strong supplier relationships can save you thousands 👉 ROI is the key to determining the real health of your business 👉 Kill underperforming SKUs and double down on winners

Whether you’re just getting started or already pulling in six figures, this episode is packed with no-nonsense advice for scaling your Amazon business. Tyler breaks down complex financial metrics into simple, practical steps anyone can follow.

Tune in now and learn how to track the right metrics so you can maximize profits and avoid cash flow disasters.

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Amazon News: Goodbye Bundles, AWD Capacity Issues, and Refund Fees

Épisode 99

lundi 21 octobre 2024 • Durée 01:02:36

Amazon Sellers, we’ve got some big changes on the horizon, and they’re not exactly in our favor. Whether it's bundling restrictions, capacity limits, or new fees, these updates could seriously impact your Q4. Here’s what you need to know before it's too late. We’ll dive into these breaking stories live, discussing what they mean for your business and how to navigate these new challenges. Get ahead now!

Full News: https://amazonseller.school/amazon-news-custom-bundle-changes-awd-challenges-and-key-holiday-updates-you-need/

Goodbye Custom Bundles? How Amazon’s New Rules Could Tank Your Q4 https://amazonseller.school/goodbye-custom-bundles-how-amazons-new-rules-could-tank-your-q4/

Amazon AWD Faces Capacity Challenges—What This Means for Sellers https://amazonstoragepros.com/breaking-amazon-awd-faces-capacity-challenges-what-this-means-for-sellers/

Amazon’s New Refund Administration Fee—What You Need to Know https://www.linkedin.com/feed/update/urn:li:activity:7252000050455740417/

Amazon Laid the Brandless Foundation for Temu https://www.marketplacepulse.com/articles/amazon-laid-the-brandless-foundation-for-temu

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Amazon News: Amazon's Prime Days, Safety Concerns, and UX Experiments

Épisode 90

lundi 9 septembre 2024 • Durée 01:07:48

Join us for a deep dive into the latest e-commerce developments! We'll unpack Amazon's upcoming Prime Big Deal Days, examine the regulatory scrutiny facing Temu and Shein over hazardous baby products, and explore Amazon's improved Multi-Channel Fulfillment delivery times. Plus, we'll analyze a fascinating UX experiment that could revolutionize Amazon's search results page. Don't miss this comprehensive look at the forces shaping online retail in 2024!

Full News: https://amazonseller.school/amazon-checkout-issues-during-labor-day-sale/

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Lessons From Losing $250K on Amazon with Steven Pope

Épisode 89

jeudi 5 septembre 2024 • Durée 48:03

Join Todd Welch in this insightful episode of the Amazon Seller School podcast as he chats with Steven Pope from My Amazon Guy. Steven dives into his $250,000 loss on Amazon and shares what went wrong, how he bounced back, and what every seller can learn from his experience. Discover why optimizing your click-through rate (CTR) is critical for success and the importance of having the right product strategy. Whether you’re new to Amazon or looking to level up your game, this episode is packed with actionable advice.

🔗 Show Notes & Resources: https://amazonseller.school/lessons-from-losing-250k-on-amazon-with-steven-pope/

Subscribe to the podcast for more expert tips on growing your Amazon business!

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Intense E-Commerce Battles, Walmart vs. Amazon, Antitrust Updates & Decoding SERP

Épisode 88

jeudi 5 septembre 2024 • Durée 01:01:49

Join us on today's Amazon Seller News Live as we dive into the latest developments affecting Amazon sellers and the broader e-commerce landscape. We'll cover intense competition and IP issues among giants like Temu and Shein, how they impact US sellers, and the ongoing struggle with pricing and product authenticity.

Full Amazon News: https://amazonseller.school/race-to-bottom-hits-home-for-temu-and-shein/

Discover how Walmart’s new fulfillment services are set to challenge Amazon's dominance by offering third-party logistics that could change the game for many online sellers. We’ll analyze Walmart's strategy and what it means for Amazon’s FBA service.

We'll also discuss the revived antitrust lawsuit against Amazon. Learn about the implications of the D.C. Court of Appeals' decision to bring Amazon back into the legal spotlight over alleged price inflation and anti-competitive practices. Understand what this means for your pricing strategies and marketplace competition.

Plus, get a critical analysis of Amazon's new "Views" metric in the SERP. We'll break down how this metric works, its impact on seller strategies, and how it might mislead in terms of actual product performance.

Stay tuned as we uncover these critical issues, offering insights and advice on navigating the challenges and opportunities within the Amazon selling environment. Whether you're an experienced seller or new to the platform, today's discussion is essential for anyone looking to stay competitive in the fast-evolving world of online retail.

Subscribe and turn on notifications to never miss an update from our channel, your go-to source for all things Amazon selling. Join the conversation live to ask questions and share your experiences!

Maximize Your ROI at Amazon Seller Events: Ultimate Guide with Augustas Kligys

Épisode 87

vendredi 30 août 2024 • Durée 50:40

Ever wondered how to get the most out of Amazon seller events? We’ve got the expert, Augustas Kligys from Orange Klik, to share his insider tips on making your next event experience both profitable and unforgettable. Whether you're into virtual meetups or in-person summits, this episode is packed with strategies to help you connect, learn, and grow your Amazon business.

Full Show Notes: https://amazonseller.school/maximize-your-roi-at-amazon-seller-events-ultimate-guide-with-augustas-kligys/

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Breaking Amazon News: FTC Bans Fake Reviews, Bezos’ Bold Predictions, & Seller Account Market!

Épisode 86

mardi 27 août 2024 • Durée 59:51

In this episode of Amazon News Live, we dive into the latest developments impacting Amazon sellers and the e-commerce world at large. Here's what's on the agenda:

Show Notes: https://amazonseller.school/federal-trade-commission-announces-final-rule-banning-fake-reviews-and-testimonials/

FTC's Final Rule on Fake Reviews: We'll discuss the Federal Trade Commission's (FTC) new rule banning fake reviews and testimonials. Learn how this could reshape online marketplaces and what it means for your Amazon business.
Jeff Bezos' Predictions: We explore what Jeff Bezos had to say about the future of Amazon and e-commerce. What did he predict a decade ago, and how accurate were those forecasts?
The Growing Market for Amazon Seller Accounts: Kevin King shares insights on LinkedIn about brokers specializing in buying and selling Amazon seller accounts. We break down what this means for sellers and the potential opportunities and risks involved.
Kroger Under Investigation: Finally, we cover the latest on Kroger being under investigation for its digital shelf pricing practices. How might this affect the retail giant and its competitors, including Amazon?

Don't miss this critical episode packed with insights and analysis that can help you navigate the ever-evolving landscape of Amazon and e-commerce.

🔔 Subscribe to stay updated on all things Amazon!

#AmazonNews #Ecommerce #AmazonSellers #FTC #FakeReviews #JeffBezos #AmazonPredictions #DigitalShelf #Kroger #AmazonLive

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Unlocking the Secrets to Building Raving Fans on Amazon with Rachel Greer

Épisode 85

mercredi 21 août 2024 • Durée 47:19

Discover the insider strategies to elevate your Amazon brand and create raving fans. Rachel Greer, an Amazon brand expert, shares her extensive experience and insights on utilizing Amazon tools, storefronts, and live streaming to boost your brand's success.

Show Notes: https://amazonseller.school/unlocking-the-secrets-to-building-raving-fans-on-amazon-with-rachel-greer/

Building a successful brand on Amazon requires a strategic approach to customer engagement, ad optimization, and data analysis. Rachel Greer’s insights provide a valuable roadmap for Amazon sellers looking to elevate their brand and create loyal customers. By leveraging the tools and techniques discussed in this episode, you can transform your Amazon storefront into a powerful sales engine and build raving fans for your brand.

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Fee Removals, New Black Friday Deadlines & Review Changes!

Épisode 84

mardi 20 août 2024 • Durée 54:37

Stay ahead with the latest Amazon seller updates in our Amazon News Live segment! This week, we dive into crucial changes affecting Amazon sellers as the 2024 holiday season approaches.

We discuss the recent removal of the overage fee, the new Black Friday inventory deadlines, the potential shift away from traditional reviews, and the costly new policies for dietary supplements.

Don’t miss these essential insights that could shape your selling strategy and optimize your Amazon business operations for the peak season.

Full News: https://amazonseller.school/amazon-axes-a-major-fee-for-sellers-ahead-of-the-crucial-holiday-shopping-rush/

🔹 What’s new for Amazon Sellers? We cover the elimination of the overage fee and what it means for your inventory management. 🔹 Early Planning Required: Learn about the updated Black Friday inventory deadlines to ensure you're fully stocked and ready for high demand. 🔹 Are Amazon Reviews Changing? We analyze Judah Bergman’s report on Amazon's test in omitting reviews from search results. 🔹 Rising Costs for Supplements Sellers: Discover how new TIC requirements are impacting sellers in the dietary supplements category.

💡 Whether you’re a seasoned seller or new to Amazon, these updates are critical to maximizing your sales potential and staying compliant. Tune in to find out how to adapt your strategies and continue thriving on Amazon!

✅ Subscribe for more updates on Amazon selling tips and strategies: [Your Channel Link]

👍 Like, Comment, and Share if you find this update helpful!

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Unlock the Power of AI for Your Amazon PPC Campaigns with Ritu Java

Épisode 83

mercredi 14 août 2024 • Durée 01:10:02

Discover how Ritu Java, CEO of PPC Ninja, leverages the power of artificial intelligence to optimize Amazon PPC campaigns. Learn actionable insights on using AI tools to enhance your ads, generate compelling headlines, and streamline repetitive tasks to boost your ROI.

Show Notes: https://amazonseller.school/unlock-the-power-of-ai-for-your-amazon-ppc-campaigns-with-ritu-java/

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