Maximizing Ecommerce - Kevin Sanderson

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Setting Up for Profitable Success with Tyler Jefcoat, Ep. #160

jeudi 29 décembre 2022 • Durée 38:19

As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year.

When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers.

After all, we are running a business to make money and to help discuss some important things to think about with having a more profitable business, I am excited to welcome back Tyler Jefcoat from Seller Accountant.

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Options to Successfully Manage PPC Costs with Michael Erickson Facchin, Ep. #159

lundi 26 décembre 2022 • Durée 45:00

Managing PPC campaigns on Amazon is one of the most effective methods to drive sales. If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits.

The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities).

In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads.

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Data Driven Ways to Find Profitable Products in 2022 with Izabella Ritz, Ep #150

jeudi 22 septembre 2022 • Durée 47:07

As you expand your catalog, it can be hard finding products to sell that you can actually make profitable, especially if you are using the same parameters that everyone else is using with product research tools.

That is why I am excited to welcome Izabella Ritz to share unique, data-driven ways to find products. Generally, I am not surprised by the ideas people come up with for product research, but Izabella shared some ways that I had never heard of or thought about.

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Mastering the Art of Scaling with Joel Bower, Ep #149

jeudi 1 septembre 2022 • Durée 45:15

Joel Bower from Owning the Edge comes on the podcast to discuss the mindset for scaling your business.

In this video, Joel explains the importance of having the right mindset when scaling your business.

He shares some practical tips for building a team and keeping everyone on the same page toward success!

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Forming Your Company Correctly with Scott Letourneau, Ep #148

jeudi 25 août 2022 • Durée 41:15

When operating a business, it is important to set up your business the right way and depending on your circumstances, your needs could be a little different (sometimes in unexpected ways).

To clear up the world of corporate formation in the US (LLCs, corporations, etc.), I am excited to bring on Scott Letourneau from Nevada Corporate Planners. (They don’t just do Nevada companies…)

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Managing Amazon PPC Campaigns with Lucas Kwiatkowski, Ep #147

jeudi 18 août 2022 • Durée 37:12

I find it fascinating to connect with others in space and talk about core competencies like PPC. The better you are at paid advertising, the more successful you will be.

In this episode, I am excited to bring on Lucas Kwiatkowski to discuss what he is seeing works these days with paid advertising on Amazon.

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When to Bulk Up or Cut Down Your PPC Campaigns with Mina Elias, Ep #146

vendredi 12 août 2022 • Durée 44:16

Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns. On this episode of the podcast, he comes on to discuss what he has learned.

He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending.

From there, we discussed some of the metrics that he looks at when optimizing accounts. It gets a bit technical, so grab a pen and paper…

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From Air Force to Exit of 7-Figure Seller Business with Reggie Young, Ep #145

jeudi 4 août 2022 • Durée 41:32

I had the opportunity to chat with today’s guest when he was spending half of his time underground as an officer in the US Air Force. At the time, he had the ability to push a button that could start WWIII and was trying to get traction on his business.

He has developed quite the success story, and he now has had a big exit on what became a successful 7-figure business.

In this episode, Reggie Young shares what he has learned along the way going from a low point (literally and metaphorically) to an enviable success story…

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Reggie’s Website

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Increase the Results of Your Amazon Funnel with Steven Pope, Ep #144

jeudi 28 juillet 2022 • Durée 36:51

Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on.

In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports.

This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits).

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Protecting Your Business Assets with Matt Lovell, Ep #143

mardi 19 juillet 2022 • Durée 35:59

Having spent several years in the insurance industry, I know that insurance is one of those subjects that no one likes to talk about (but they need to).

It is an uncomfortable topic because it is confusing and focuses on a bunch of what-ifs and potentially bad things that you hope never happen.

With that said, I have seen how people have been saved by their insurance policy when something goes wrong, and others who wish they had the right type of insurance and had to shell out enormous sums of money out of their own pocket.

In eCommerce, you can get a policy, and the insurance company will gladly take your money. BUT if the policy isn’t structured correctly, you could be rejected if, God forbid, something bad happened that caused you to need to actually use your policy.

That is why I am excited to bring on Matt Lovell from Well Insurance, and Matt has been my agent for 5 years.

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Well Insurance

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Maximizing Ecommerce – Détails, épisodes et analyse

Détails du podcast

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Maximizing Ecommerce – Détails, épisodes et analyse

Détails du podcast

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Apple Podcasts

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