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#68 Role of Thoughtful Attribution in Effective Marketing13 Jan 202500:32:21

In this episode of Always Be Testing, I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketing, Meta ads, algorithmic machine learning, and B2B lead optimization. Mike highlights leadership traits like low ego, high empathy, and continuous learning, inspired by books like The Captain’s Class and Extreme Ownership. The discussion blends marketing insights, personal anecdotes, and fun topics like family vacations, favorite TV shows, and Giants predictions for 2025—offering practical takeaways for marketers and leaders alike.

#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - Goloot06 Jan 202500:39:45

In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech guidance and affiliate marketing. 

#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.com01 Oct 202400:31:14

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Cristy Garcia

Hype man & Announcer: John Potito

#57 From Rap Battles and Emmys to Growing Product Hunt for Consumer Brands, Greg Rollett, Head of Growth, Grommet16 Sep 202400:35:38

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Greg Rollett

Hype man & Announcer: John Potito

#56 Media Veteran, Emma Mondolino, Head of Marketing, MediaLink, former Twitter, Pinterest, and Nextdoor09 Sep 202400:35:41

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Emma Mondolino

Hype man & Announcer: John Potito

#55 Growth Experiments: From Metabolic Health to Performance Marketing, Ben Grynol, Head of Growth, Levels03 Sep 202400:44:37

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Ben Grynol

Hype man & Announcer: John Potito

#54 The Power of Existing Customer Referral Programs, Will Fraser, Founder of Sasquatch, Head of Impact Advocate26 Aug 202400:41:34

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Will Fraser

Hype man & Announcer: John Potito

#53 Todd Crawford, Co-Founder, Impact19 Aug 202400:39:14

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Todd Crawford

Hype man & Announcer: John Potito

#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts13 Aug 202400:34:23

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Andrea Barsk-Roberts

Hype man & Announcer: John Potito

🚨🚨🚨 Let's connect!🚨🚨🚨
Tap here to get started: 👉  https://linktr.ee/tyedegrange

Timestamps:
00:06 Introduction
01:20 Marketing Journey Begins
02:41 HelloFresh: Career Impact
05:31 Risk-Taking in Careers
08:26 Testing and Feedback Importance
10:16 Data vs. Speed in Decisions
13:08 Retail vs. Brand Challenges
18:08 Innovative Marketing Tactics
22:04 Advanced Customer Service Insights
25:10 Consumer Mindset Strategy
29:01 Health and Wellness Trends
33:37 Networking and Future Plans

#51 Product & Growth Advisor, Fareed Mosavat05 Aug 202400:49:03

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Fareed Mosavat

Hype man & Announcer: John Potito

#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury29 Jul 202400:47:44

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Jim Kingsbury

Hype man & Announcer: John Potito

#49 Affiliate Marketing in the UK & Beyond, Richard Wright22 Jul 202400:54:06

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Richard Wright

Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction to Always Be Testing podcast
06:46 Ty De Grange welcomes guest Richard Wright
15:54 Richard's long-standing relationship with Ty
23:40 Richard's entry into the affiliate marketing world
32:52 Differences between UK and US markets
37:56 Importance of diverse partner mix in affiliate marketing
42:19 Richard's thoughts on AI in affiliate marketing
46:39 Richard's love for space and guitars
52:13 Richard's recommendation: Yamaha THR guitar amp
53:17 Richard's LinkedIn presence and closing remarks

#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong17 Dec 202400:39:19

Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space. 

#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne16 Jul 202400:41:18

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Amber Osborne

Hype man & Announcer: John Potito

Timestamps:
00:00 - Introduction and Welcoming Amber Osborne as Guest
06:42 - Discussing Favorite Songs and Music Industry Challenges
15:54 - Exploring Collaborative Writing and Visual Identities
23:40 - The Importance of Community and Collaboration in Startups
61:00 - Excitement for 'McCartney III' Release and Future Discussions

#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon, Head of Marketing, Ankr08 Jul 202400:32:11

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Erin McMahon

Hype man & Announcer: John Potito

#46 Data-Driven Affiliate Management, Noelle Spagna, Affiliate Program Manager, Motley Fool 03 Jul 202400:42:48

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Noelle Spagna

Hype man & Announcer: John Potito

#45 Applying AI to Improving Customer Experience, Peter Mullen, CMO of Interactions25 Jun 202400:49:45

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Peter Mullen

Hype man & Announcer: John Potito

#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRIN17 Jun 202400:36:00

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Olivia McNaughten

Hype man & Announcer: John Potito

#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of Provalytics03 Jun 202400:36:39

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Jeff Greenfield

Hype man & Announcer: John Potito

#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas Agency29 May 202400:42:59

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Cormac Jonas

Hype man & Announcer: John Potito

#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientific 20 May 202400:42:27

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Vikki Danielson

Hype man & Announcer: John Potito

#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix14 May 202400:47:01

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Andrew Covato
Hype man & Announcer: John Potito

#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant09 May 202400:39:58

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Alper Taner
Hype man & Announcer: John Potito

Austin Tech Week '24 | Market Masters (Marketing & Branding)10 Dec 202400:44:33

In this episode of the Always Be Testing podcast, Tye DeGrange introduces the show and its focus on growth, performance marketing, customer acquisition, paid media, and affiliate marketing. The episode features a panel discussion on leveraging AI for better marketing results, with insights from industry experts Alexis Contos (CMO of NEA), Cory Treffiletti (CMO of Rembrandt), Jennifer Barkley (VP of Commercial Marketing for Visa), and Tye DeGrange (CEO of Round Barn Labs).

#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja01 May 202400:40:33

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Jordan Carter
Hype man & Announcer: John Potito

#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft22 Apr 202400:42:08

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Adam Fishman
Hype man & Announcer: John Potito

#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball16 Apr 202400:25:19

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Noah Tucker
Hype man & Announcer: John Potito

#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader08 Apr 202400:46:54

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Jim Nichols
Hype man & Announcer: John Potito

#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize01 Apr 202400:43:48

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Guy Yalif
Hype man & Announcer: John Potito

#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s 25 Mar 202400:35:29

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Krystie Capobianco
Hype man & Announcer: John Potito

#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane18 Mar 202400:40:02

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Jimmy Kim
Hype man & Announcer: John Potito

#31 Commerce Content and Beyond, Leilani Han, Wirecutter12 Mar 202400:48:10

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Leilani Han
Hype man & Announcer: John Potito

#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77Analytics05 Mar 202400:42:56

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Scott Jablonski
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:46 Scott Jablonski: Guest Intro
01:14 NBA: Exciting Challenges
03:18 From Fan to Pro: Insights
05:02 Marketing: NBA vs. NFL
06:46 Kobe's Global Influence
08:08 Dynamics: NBA and NHL
10:23 Sports Business: Economics
13:17 Harvard: Diversity in Decisions
16:24 VC Trends: Interest Impacts
20:46 Tech Evolution: AI Ventures
30:06 Paradox of Choice: Decision Paralysis

#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios 27 Feb 202400:49:12

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Matthew Gattozzi
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:46 E-commerce Growth Excitement
01:54 Understanding Customer Motivations
03:25 Strategy: Keep It Simple
04:31 Crafting Unique Content
06:22 Exploring Diverse Ad Formats
08:07 Nuances in Ad Creation
10:04 Insights for Effective Ads
12:10 Avoiding Awareness Bias
15:15 Authentic Testimonials Gathered
20:05 Testing Ads' Importance
25:44 Ad Performance: Framing Techniques

#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat04 Dec 202400:48:13

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Tyler Calder

Hype man & Announcer: John Potito

#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio20 Feb 202400:35:28

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Bobby Callaghan
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:45 Excitement for email and SMS
01:36 Retention marketing deep dive
03:16 Right message, right time focus
04:56 Learning from past mistakes
06:06 Art and science of email marketing
08:07 Benefits of being a generalist
10:36 Subscription model advantages
13:26 Agency insights and future plans
17:04 Effective email subject strategies
20:27 Organic marketing approaches
25:10 Challenges of email attribution

#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc.13 Feb 202400:45:55

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Tamara Adlin
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction 
01:07 Tamara Adlin, expert in user experience, introduced
02:00 Defining affiliate marketing and performance marketing
03:12 Importance of user experience in affiliate marketing
04:49 Benefits and challenges of affiliate marketing
06:06 UX team's struggle with marketing complexity
07:46 Marketing's role in attracting customers to product
09:27 Convergence of departments for better alignment
11:10 Challenges of executive misalignment in decision-making
12:36 Balancing new customer acquisition and long-term value
14:01 Lack of alignment and support for initiatives
15:10 Involving UX professionals earlier in product design
16:01 UX professionals helping executives make informed decisions

#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap06 Feb 202400:51:30

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Chase Mohseni
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction to Always Be Testing podcast
02:05 Exploring the concept of a "vibe check"
06:05 Trusting gut instincts in decision-making
07:50 Dive into surround sound marketing strategies
11:09 Transition from paid marketing to SaaS brand
15:25 Importance of frameworks and personal connections
19:13 Impactful frameworks and the growth loop concept
23:40 Importance of customer feedback and understanding needs
27:31 Building enduring businesses and avoiding quick fixes
30:49 Goals for Heatmap: best CRO software
34:41 Importance of being customer-centric and learning machine
40:02 Educating on CRO impact and predictions for 2024

#25 Picking Winners: From Sales to Leading Revenue Teams, Lauren Nemeth, Chief Revenue Officer, Twilio30 Jan 202400:35:03

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Lauren Nemeth
Hype man & Announcer: John Potito

Timestamps:
00:06 Welcoming Lauren Nemeth
00:46 Media perceptions 
01:44 Explaining Twilio's business
03:05 Twilio's diverse clientele
04:44 Shift to sales career
06:15 Ad industry challenges
08:15 Future trends predicted
10:39 Operational rigor emphasized
12:26 Sales skills importance
16:00 Acquisitions and feedback
20:29 Leadership and mentorship
25:06 AI in marketing strategies
30:00 Exploring Nextdoor's Potential
34:11 Closing: personal stories

#24 Affiliate Marketing Education, Laura Press, Head of Affiliate and Partnerships Education, Impact23 Jan 202400:35:29

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Laura Press
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:48 Laura Press introduction
01:23 Laura's industry insights
02:33 PXA's educational goals
04:27 Career paths explored
06:07 Matching strengths to roles
08:03 Accessible education importance
10:22 Digital marketing evolution
13:08 Course creation insights
17:51 New publisher models
23:41 Marketing post-pandemic
29:24 Personal stories shared

#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard16 Jan 202400:39:09

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Kalen Bushe
Hype man & Announcer: John Potito

Timestamps:
00:06 Meet the Hosts
00:47 Sales Background Insights
01:44 B2B SaaS Growth Tips
03:30 Marketing Benefits from Sales
04:52 Focus on TrafficGuard
06:31 Challenges in Ad Fraud
08:36 User Journey Analysis
10:55 Affiliate Marketing Transparency
13:22 Cookie Stuffing Insights
16:38 Lead Generation Fraud Issues
22:08 Verifying Conversions with TrafficGuard
30:04 Rugby Love and Connections

#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital09 Jan 202400:43:51

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: David Rodnitzky
Hype man & Announcer: John Potito

Timestamps:
00:06 Meet David Rodnitsky
00:47 Past Collaborations Revisited
01:14 Yoga and Life Changes
02:37 PPC Discovery Journey
03:59 Startup Life in Silicon Valley
06:03 Scaling with Diverse Services
07:41 Core Values Highlighted
09:54 Branding and Strategy Insights
13:21 Marketing Trends Discussion
18:04 Culture and Talent Retention
24:10 Emotional Aspects of Selling
30:44 Agency Sales Book Insights

#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO19 Dec 202300:49:59

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Jon Blair
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:47 John Blair's introduction
01:44 John's finance background
04:54 D2C strategy at Guardian Bikes
06:44 Launching Free to Grow CFO
09:17 Early entrepreneurial experiences
12:04 Negotiating with Mark Cuban
15:24 Shark Tank's lasting impact
18:40 Balancing acquisition and LTV
22:20 Ad-buying myths debunked
28:48 Revealing unique financial strategies
38:55 Linking marketing with profitability

#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC 12 Dec 202300:33:21

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Amy Crider
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
01:20 Amy's marketing insights
02:31 Career journey unfolds
04:08 Handling global accounts
05:49 Balancing parenthood, career
07:22 Utah Travel Tales
08:16 Building affiliate relations
10:18 Evolving marketing strategies
13:34 B2B marketing deep dive
17:37 Testing marketing strategies
23:15 Prioritizing business improvements

#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz05 Dec 202300:41:12

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Patrick Moran
Hype man & Announcer: John Potito

Timestamps:
00:06 Podcast kickoff introduction
00:49 Casual football discussion
01:49 Patrick's marketing expertise
03:06 Growth marketing evolution
05:06 Challenges in multi-device ads
07:01 Retention strategy insights
09:59 Analyzing LTV and CAC
13:10 Marketing and product synergy
17:01 Budgeting for marketing impact
22:01 Effective testing and ROI
27:10 Creative content's crucial role
32:40 Aligning expectations in management

#63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack26 Nov 202400:41:50

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Tyler Calder

Hype man & Announcer: John Potito

#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT28 Nov 202300:54:32

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Rabah Rahil
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:48 Office vibes discussed
01:35 E-commerce journey begins
05:10 Insights on Instagram ads
09:09 Scaling ad challenges
15:08 Transparency in business
20:24 Valuing individuality
25:39 Affiliate marketing dynamics
30:24 Startup and team culture
35:25 Concept of living gaps
44:27 Ad creativity explored
53:06 Closing remarks and plugs

#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix21 Nov 202300:30:23

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Andrew Covato
Hype man & Announcer: John Potito

Andrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has experience in ad tech and measurement at VC-backed start-ups Google eBay and Meta.

Timestamps:
00:06 Meet Ty and Andrew
00:51 Discussing Growth by Science
01:40 Andrew's ad tech insights
03:04 Ad spending and ROI
04:13 Ad buying mistakes
05:41 Smarter measurement tools
07:36 Testing's role in marketing
09:07 Netflix's testing culture
11:23 Geo-testing techniques
14:32 Conversion optimization pitfalls
18:32 Ad tech platform challenges
22:15 Strategies for effective testing
29:33 Networking and website invite

#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart14 Nov 202300:45:27

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Dominic Williamson
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:50 Austin Events Buzz
01:58 Analytics Expert Intro
03:45 Geo-Level Targeting
05:49 Geo-Level Holdout Tests
08:34 TV Advertising Challenges
11:13 Digital Channel Flexibility
14:12 Marketing Spend Insights
17:25 Evaluating Media Effectiveness
21:01 Bridging Finance and Marketing
26:16 Advanced Media Measurement
33:12 Third-Party Tools Analysis

#15 Former Lawyer turned Entrepreneur Building Fashion Tech to Scale, Nicole Phillips, CEO & Co-founder at Qatch07 Nov 202300:25:37

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Nicole Phillips
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction 
01:06 Introducing CATCH: AI-powered product recommendation platform
06:42 Value proposition and inspiration behind CATCH
09:18 Evolution of CATCH's platform and new features
11:42 Building trust with customers and target audience
14:43 Monetization strategies and successful brand partnerships
16:24 Free to paid model and VIP option
18:32 Data-driven approach and partnering with brands
20:49 Challenges of building a technical product without expertise
23:03 Personal interests and involvement in local organizations
24:31 Sleepovers in haunted places and concluding remarks

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