Always Be Testing – Détails, épisodes et analyse

In this episode of Always Be Testing, I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketing, Meta ads, algorithmic machine learning, and B2B lead optimization. Mike highlights leadership traits like low ego, high empathy, and continuous learning, inspired by books like The Captain’s Class and Extreme Ownership. The discussion blends marketing insights, personal anecdotes, and fun topics like family vacations, favorite TV shows, and Giants predictions for 2025—offering practical takeaways for marketers and leaders alike.

In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech guidance and affiliate marketing. 

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Cristy Garcia

Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Greg Rollett

Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Emma Mondolino

Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Ben Grynol

Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Will Fraser

Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Todd Crawford

Hype man & Announcer: John Potito

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Andrea Barsk-Roberts

Hype man & Announcer: John Potito

🚨🚨🚨 Let's connect!🚨🚨🚨
Tap here to get started: 👉  https://linktr.ee/tyedegrange

Timestamps:
00:06 Introduction
01:20 Marketing Journey Begins
02:41 HelloFresh: Career Impact
05:31 Risk-Taking in Careers
08:26 Testing and Feedback Importance
10:16 Data vs. Speed in Decisions
13:08 Retail vs. Brand Challenges
18:08 Innovative Marketing Tactics
22:04 Advanced Customer Service Insights
25:10 Consumer Mindset Strategy
29:01 Health and Wellness Trends
33:37 Networking and Future Plans

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Fareed Mosavat

Hype man & Announcer: John Potito