AI Marketing Pioneers – Détails, épisodes et analyse

In the ever-evolving landscape of marketing, AI has emerged as a powerful tool that redefines how brands connect with consumers. In a recent episode of AI Marketing Pioneers, we had the privilege of speaking with Samuel Attianeze Barreto, a marketing strategist at Puma, who shared invaluable insights into leveraging AI for an impactful campaign centered around the legendary soccer player Eusébio.

Samuel Barreto’s LinkedIn: https://www.linkedin.com/in/s-barreto/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

Instagram: https://www.instagram.com/enrichlabs.ai?igsh=NTc4MTIwNjQ2YQ==

TikTok: https://www.tiktok.com/@enrich.labs?_r=1&_t=ZP-936UM0DruRC

X: https://x.com/EnrichLabsAI?s=20

Threads: ​​https://www.threads.com/@enrichlabs.ai?igshid=NTc4MTIwNjQ2YQ==

AI Marketing Agent: https://agent.enrichlabs.ai/

Learn More: https://enrichlabs.ai/

Join our Discord community! https://discord.gg/7eYazKy6nY

Timestamps

00:00 – “To Be Interesting, Be Interested” (Mindset for AI Marketing)

01:27 – Puma’s Fully AI-Generated Campaign That Sold Out in 10 Hours

06:23 – Why Puma Chose AI Over Traditional Production

13:21 – The Goal: Making People Question If It Was Real

22:32 – Campaign Results: Sold Out, Massive Engagement & Global Impact

25:01 – Cutting Production Costs by ⅔ With AI

37:47 – Advice for Marketers: Curiosity, Comfort Zones & Empathy

In this episode, we sit down with José Benitez Cong, Global Head of Core Recruiting at Airbnb and former leader at Apple and Nest, to explore how elite companies approach AI differently than average brands. Discover why "taste is the moat" in today's digital landscape and why the rush to automate is missing the bigger picture. José shares insights from his time at Apple on using AI as a thought partner rather than a replacement, and reveals the critical questions top-tier companies ask about AI integration. Learn how to harness AI's transformative power while maintaining the human creativity and strategic thinking that drives real innovation.

José Cong’s LinkedIn: https://www.linkedin.com/in/josecong/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

Instagram: https://www.instagram.com/enrichlabs.ai?igsh=NTc4MTIwNjQ2YQ==

TikTok: https://www.tiktok.com/@enrich.labs?_r=1&_t=ZP-936UM0DruRC

X: https://x.com/EnrichLabsAI?s=20

Threads: ​​https://www.threads.com/@enrichlabs.ai?igshid=NTc4MTIwNjQ2YQ==

AI Marketing Agent: https://agent.enrichlabs.ai/

Learn More: https://enrichlabs.ai/

Join our Discord community! https://discord.gg/7eYazKy6nY

Timestamps

00:00 – Leaders Are Treating AI Like a Chatbox

02:51 – “Taste Is the Ultimate Moat” (Steve Jobs Lesson)

04:52 – Why AI Is Making Companies Lazy

07:38 – Elite Companies vs Average AI Adoption

10:06 – AI Should Redesign Systems, Not Replace People

17:06 – Breaking the Executive Echo Chamber With AI

35:26 – Companies That Don’t Go AI-Native Will Disappear

In this episode of AI Marketing Pioneers, Seijin Jung interviews Glen McMurry, the director of GEO, AEO, and SEO at Upwork. They discuss the transformative impact of AI on organic growth strategies, the shift from traditional SEO to AEO, and the new metrics and mindsets required for success in this evolving landscape. Glen shares his journey in the SEO space, the practical steps Upwork is taking for AEO success, and the importance of reputation management and first-party data. The conversation also touches on common mistakes marketers make in AEO, non-traditional channels for visibility, and how to stay updated in this fast-paced field.

Glen McMurry’s LinkedIn: https://www.linkedin.com/in/glen-mcmurry-growth-marketing-expert/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

Instagram: https://www.instagram.com/enrichlabs.ai?igsh=NTc4MTIwNjQ2YQ==

TikTok: https://www.tiktok.com/@enrich.labs?_r=1&_t=ZP-936UM0DruRC

X: https://x.com/EnrichLabsAI?s=20

Threads: ​​https://www.threads.com/@enrichlabs.ai?igshid=NTc4MTIwNjQ2YQ==

AI Marketing Agent: https://agent.enrichlabs.ai/

Learn More: https://enrichlabs.ai/

Join our Discord community! https://discord.gg/7eYazKy6nY

Timestamps

00:00 – Intro: SEO to AEO & Glenn’s Background

02:36 – How AI Changed Organic Growth at Upwork

05:01 – New AEO KPIs: Visibility, Mentions & Omni-Search

12:32 – Practical AEO Tactics: Reviews, Reddit & Reputation

18:08 – Winning LLM Citations with First-Party Data

25:01 – Common AEO Mistakes & Future of SEO

In this episode of AI Marketing Pioneers, Eli Weiss, VP of Retention Advocacy at Yotpo and one of the most respected voices in the DTC world, makes a case most people are afraid to make. Being slow to adopt AI was actually the right call. Discover why enterprise CX teams are still struggling with AI, how to build tools that actually save you time without a technical background, and why the brands that win on retention will be the ones that treat their best customers like guests at an 11 Madison dinner.

AI Marketing Pioneers - Spotify: https://open.spotify.com/show/0M4PNG3Pp92VWSBvJ8Vdqh?si=DRzuVzU6SbW-ywNPwUwjZw

AI Marketing Pioneers - Apple Podcast: https://podcasts.apple.com/us/podcast/ai-marketing-pioneers/id1870690211

Eli Weiss's LinkedIn: https://www.linkedin.com/in/eliweisss/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

Instagram: https://www.instagram.com/enrichlabs.ai?igsh=NTc4MTIwNjQ2YQ==

TikTok: https://www.tiktok.com/@enrich.labs?_r=1&_t=ZP-936UM0DruRC

X: https://x.com/EnrichLabsAI?s=20

Threads: ​​https://www.threads.com/@enrichlabs.ai?igshid=NTc4MTIwNjQ2YQ==

Helena - Autonomous AI Marketer: https://hirehelena.com

Learn More: https://enrichlabs.ai/

Join our Discord community! https://discord.gg/7eYazKy6nY

Timestamps

0:00 - Why Most DTC Brands Quietly Dropped Their AI Tools

2:35 - How Ollipop and Jones Road Shaped the Future of DTC Retention

8:18 - The Decision Making Framework That Built a Career Without a Single Job Application

18:35 - Why Spending 6 Hours to Automate a 10 Minute Task Is the AI Trap Nobody Talks About

24:45 - Why Customers Still Hate AI Bots and What Actually Fixes It

29:15 - How to Design a CX Team From Scratch When AI Handles 80 Percent of Tickets

39:36 - What 25000 DTC Operators Are Actually Worried About Right Now

44:50 - How to Build AI Tools That Save You 10 Hours a Week With Zero Technical Background

In this episode of AI Marketing Pioneers, Melissa Rosenthal, co-founder of OutLever, challenges the hype around AI adoption and makes the case for a more human-first approach to modern marketing. Discover why enterprise marketing teams are slower to adopt AI than the headlines suggest, how account-based media is replacing broken go-to-market playbooks, and why the brands that win will be the ones that compound trust and not content.

AI Marketing Pioneers - Spotify: https://open.spotify.com/show/0M4PNG3Pp92VWSBvJ8Vdqh?si=DRzuVzU6SbW-ywNPwUwjZw

AI Marketing Pioneers - Apple Podcast: https://podcasts.apple.com/us/podcast/ai-marketing-pioneers/id1870690211

Melissa Rosenthal’s LinkedIn: https://www.linkedin.com/in/melissarosenthal5/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

Instagram: https://www.instagram.com/enrichlabs.ai?igsh=NTc4MTIwNjQ2YQ==

TikTok: https://www.tiktok.com/@enrich.labs?_r=1&_t=ZP-936UM0DruRC

X: https://x.com/EnrichLabsAI?s=20

Threads: ​​https://www.threads.com/@enrichlabs.ai?igshid=NTc4MTIwNjQ2YQ==

Helena - Autonomous AI Marketer: https://agent.enrichlabs.ai/

Learn More: https://enrichlabs.ai/

Join our Discord community! https://discord.gg/7eYazKy6nY

Timestamps

0:00 - Why the Best Marketers Are Obsessed With Starting Conversations

2:36 - How BuzzFeed Cracked the Code on Viral Content

7:52 - What a Super Bowl Ad Taught Us About Compounding Brand Awareness

11:42 - Why AI Adoption in Marketing Is Slower Than Everyone Claims

21:33 - How to Turn Your Brand Into the Number One News Source in Your Industry

27:28 - Why Automating Your Marketing Will Kill Your Brand

42:51 - How to Future-Proof Your Marketing Career in the Age of AI

In this episode of AI Marketing Pioneers, Curtis Howland, co-founder of Misfit Marketing, breaks down the hard truth about AI in D2C media buying: why platform tools like Meta's AI are optimizing for their goals, not yours, how to build a creative tagging system that eliminates ad fatigue, and why the best media buyers of the future will be the ones who stay the most human.

AI Marketing Pioneers - Spotify: https://open.spotify.com/show/0M4PNG3Pp92VWSBvJ8Vdqh?si=DRzuVzU6SbW-ywNPwUwjZw

AI Marketing Pioneers - Apple Podcast: https://podcasts.apple.com/us/podcast/ai-marketing-pioneers/id1870690211

Curtis Howland’s LinkedIn: https://www.linkedin.com/in/curtishowland/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

Instagram: https://www.instagram.com/enrichlabs.ai?igsh=NTc4MTIwNjQ2YQ==

TikTok: https://www.tiktok.com/@enrich.labs?_r=1&_t=ZP-936UM0DruRC

X: https://x.com/EnrichLabsAI?s=20

Threads: ​​https://www.threads.com/@enrichlabs.ai?igshid=NTc4MTIwNjQ2YQ==

AI Marketing Agent: https://agent.enrichlabs.ai/

Learn More: https://enrichlabs.ai/

Join our Discord community! https://discord.gg/7eYazKy6nY

Timestamps

00:00 – From Data Analyst to D2C Media Buyer: Curtis Howland's Story

03:44 – What a Modern AI-Enabled Media Buying Day Actually Looks Like

07:35 – Why Facebook's AI Is Optimizing for Facebook, Not Your Business

12:24 – How to Use AI to Find Unique, Brand-Specific Creative Insights

20:48 – The Creative Tagging System That Prevents Ad Fatigue

24:23 – Where AI Helps and Where Humans Must Stay in the Loop

42:13 – What Media Buying Will Look Like in 5 Years

48:14 – Top Advice for D2C CMOs and Operators Right Now

In this insightful episode of AI Marketing Pioneers, Andy Crestodina shares his expertise on leveraging AI for content marketing, SEO, and conversion optimization. Discover how to move beyond generic prompts, build effective AI workflows, and harness the power of persona-driven strategies to gain a competitive edge in digital marketing.

AI Marketing Pioneers - Spotify: https://open.spotify.com/show/0M4PNG3Pp92VWSBvJ8Vdqh?si=DRzuVzU6SbW-ywNPwUwjZw

AI Marketing Pioneers - Apple Podcast: https://podcasts.apple.com/us/podcast/ai-marketing-pioneers/id1870690211

Andy Crestodina’s LinkedIn: https://www.linkedin.com/in/andycrestodina/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

Instagram: https://www.instagram.com/enrichlabs.ai?igsh=NTc4MTIwNjQ2YQ==

TikTok: https://www.tiktok.com/@enrich.labs?_r=1&_t=ZP-936UM0DruRC

X: https://x.com/EnrichLabsAI?s=20

Threads: ​​https://www.threads.com/@enrichlabs.ai?igshid=NTc4MTIwNjQ2YQ==

AI Marketing Agent: https://agent.enrichlabs.ai/

Learn More: https://enrichlabs.ai/

Join our Discord community! https://discord.gg/7eYazKy6nY

Timestamps

00:00 – Andy’s #1 AI Use Case: Gap Analysis for Content

04:50 – Why Topline Traffic Is a Bad SEO Metric

05:40 – Content That Wins in AI Search: Opinions & Original Data

09:15 – Using AI to Find Missing Content Gaps

12:12 – Persona-Driven AI Audits for Websites & Landing Pages

30:28 – How AI Search Will Change Website Traffic & Conversions

In this episode of the AI Marketing Pioneers podcast, Seijin Jung interviews Linda Serita, former VP of Marketing Data at Nike. They discuss the shift from AI automation to true AI transformation, the importance of data as a strategic asset, and how to empower marketers with data and AI. Linda shares her experiences with the Sneakers app, the challenges of AI adoption in enterprises, and the need for critical thinking in the next generation of marketers.

AI Marketing Pioneers - Spotify: https://open.spotify.com/show/0M4PNG3Pp92VWSBvJ8Vdqh?si=DRzuVzU6SbW-ywNPwUwjZw

AI Marketing Pioneers - Apple Podcast: https://podcasts.apple.com/us/podcast/ai-marketing-pioneers/id1870690211

Linda Cereda’s LinkedIn: https://www.linkedin.com/in/linda-cereda-b1b5a11/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

Instagram: https://www.instagram.com/enrichlabs.ai?igsh=NTc4MTIwNjQ2YQ==

TikTok: https://www.tiktok.com/@enrich.labs?_r=1&_t=ZP-936UM0DruRC

X: https://x.com/EnrichLabsAI?s=20

Threads: ​​https://www.threads.com/@enrichlabs.ai?igshid=NTc4MTIwNjQ2YQ==

AI Marketing Agent: https://agent.enrichlabs.ai/

Learn More: https://enrichlabs.ai/

Join our Discord community! https://discord.gg/7eYazKy6nY

Timestamps

00:00 – Why Data Shouldn’t Be Your Strategy

07:15 – Scaling the Sneakers App with AI & Machine Learning

10:32 – Reducing Forecast Error by 44% with AI

21:41 – 70% of AI Success Is People & Process

31:14 – AI Decision Engines vs Traditional A/B Testing

39:07 – AI Automation vs AI Transformation Explained

41:50 – Why AI Efficiency Alone Isn’t a Competitive Advantage