Aesthetic Pulse – Détails, épisodes et analyse

Today we’re celebrating the 50th episode of the podcast! 

In this special episode, Andrea and Taleesa are giving you 50 rapid-fire marketing tips they’ve learned over the years for aesthetic practice owners, covering everything from social media strategies and branding to client relationships and business growth. 

Listen to this milestone episode to get actionable insights to help you improve your marketing approach and build a more successful med spa business. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Keeping consistent with before and after photos 6:10
• Using handouts in your skincare bags to promote events 8:50
• Being cautious about influencer partnerships 53:20

Links:

Grab our Guide: https://smithandcrawford.com/50

Episode transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://smithandcrawford.com/aesthetically-membership

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Are you in a rut when it comes to marketing your medspa?

Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more. 

Listen to this episode to get all the inside tips for making your content engaging and relatable beyond just traditional educational posts.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Romanticizing your services 2:50
• Creating relatable content for your clients 17:40
• Creative content ideas for medspas 24:45

Links:

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

As a medspa owner, it's essential to own the core assets that represent your business.

Today, Andrea and Taleesa are diving into the importance of maintaining control over key elements like your website, branding materials, professional photography, marketing collateral, and social media management and why you need to make sure you own these assets. 

Join both Andrea and Taleesa in this episode to learn why it’s so important to make this essential investment in your business so you can stand out amongst your competitors. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Importance of owning your branding materials 10:16
• Professional photography 23:45
• Owning your marketing materials 24:15

Links:

Join the challenge: https://smithandcrawford.com/byoc

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Is your medspa website feeling a little stale?

Today, Andrea and Taleesa are giving you all the tips on what you need to be including on your website and explaining why it’s so crucial to keep it updated and looking fresh for your potential clients. 

Join both Andrea and Taleesa in this episode to make sure your website makes a great first impression and attracts new clients. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Why you should be updating your website regularly 1:57
• Photo shoots and using them on your website 19:17
• The importance of using before and after photos 32:01

Links:

https://smithandcrawford.com/influencer

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Have you been stumped on what you should be including in your reels? 

In this episode, Andrea and Taleesa dive into different reel ideas you can use to create engaging and fun content for your social media so you can build trust and engagement with your audience.

Join both Andrea and Taleesa for this episode to learn how you can keep your social media followers coming back for more and create fun, relatable videos.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Product comparison reels 3:20
• Clinic contest 14:10
• Using video testimonials 20:53

Links:

https://smithandcrawford.com/influencer

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Are you looking for a way to drive your engagement this season? 

Today, Andrea and Taleesa are going over five different marketing campaigns you can use for your medspa to boost engagement during the winter months.

Listen to this episode to get ideas for collaborating with other local businesses and influencers so you can create a unique experience while engaging with your local community and clients. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Collaborating with local businesses 6:10
• Using Valentines day to collaborate 12:46
• Working with local influencers 16:15

Links:

https://smithandcrawford.com/influencer

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Have you been struggling with what to post on your social media stories? 

Today, Andrea and Taleesa are giving you live story ideas that you can use with your medspa during the month of January to help your followers that may be suffering from the post-holiday blues and a lack of motivation.

Join both Andrea and Talessa to learn how you can engage and build a personal connection with your social media followers and encourage them to get excited about skincare. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• The importance of consistent live stories 1:56
• Sharing New Year's resolutions 3:13 
• Winter skincare and mask safety 13:09
• Beating the winter blues and eyecare 20:05

Links:

Grab your free story ideas: http://smithandcrawford.com/125-story-ideas

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

If you’ve ever wanted to know exactly what you need to do for marketing your medspa in this upcoming year, then this episode is for you. 

Today, Andrea and Taleesa are outlining a four-step plan to create a yearly marketing plan for your medspa in 2025 so you can have a cohesive framework for your marketing. 

Join both Andrea and Talessa to learn how to get a solid and planned foundation in place to set your business up for success this year.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Monthly themes 3:28
• Thinking outside of the box for events 11:10
• Why you should plan your photo shoots ahead of time 15:13
• Creating and planning cohesive content that aligns with your monthly theme 34:00

Links:

Grab your free story ideas: http://smithandcrawford.com/125-story-ideas

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

What New Year’s resolutions have you made for your medspa? 

In this first episode of 2025, Andrea and Taleesa are going over 9 important New Year's resolutions for aesthetic practice owners to focus on as they go into this upcoming year, including improving your content strategy and stepping up your email marketing campaigns. 

Join Andrea and Taleesa in this episode to learn how you can start this new year off right and attract new clients while nurturing your current ones. 

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• Planning your content ahead 3:40
• Why 2025 should be the year you start hosting events 20:00
• Setting realistic goals 31:04
• Picking a word for the year 35:25

Links:

Grab your free story ideas: http://smithandcrawford.com/125-story-ideas

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/

Are you utilizing the power of email marketing when it comes to your medspa? 

Today, Andrea and Taleesa are diving into email marketing and emphasizing how important it is to utilize your email list and how using email puts your medspa at a competitive advantage. 

Join Andrea and Taleesa in this episode to learn how personalization, value, and consistency in your email campaigns can build client relationships and grow your business.

If you enjoyed this episode please share, rate and review it! 

Also mentioned in today’s episode: 

• ROI and email marketing costs 6:10
• Why owning an email list is important and how it’s better than social media 13:00
• Infusing your personality and value into emails 23:54
• Email marketing as a personal connection tool 31:30

Links:

https://www.forbes.com/advisor/business/software/email-marketing-statistics/

Join our newsletter: https://smithandcrawford.com/newsletter

Book a Call with Us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

https://smithandcrawford.com/