Advertising Stories – Détails, épisodes et analyse

This excerpt from Peter Levitan's fast-growing blog post "How To Move To Mexico" provides a persuasive argument for Americans to relocate to San Miguel de Allende, Mexico. Levitan highlights the numerous benefits of living in Mexico, including a lower cost of living, a welcoming culture, and a thriving expat community. He downplays safety concerns by citing statistics and emphasizing that crime primarily affects Mexicans involved in drug trafficking. Levitan further asserts that remote work is readily accessible in San Miguel de Allende and that the town boasts a high quality of life with beautiful architecture and a vibrant arts scene. He concludes by encouraging readers to consider moving to Mexico, offering to share his insights and experiences.

Thank you Google NotebookLM for the production.

Today our personal brand is out there for all to see. We are on LinkedIn,on our website’s About page, in cute Instagram posts, in our new books and interviewed on industry podcasts.

Whether an agency leader wants to become as famous as David Droga or Gary V or not, they most often have no choice. The market might just brandthem whether they like it or not. The key is to control it.

The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.

AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.

Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint.

Lisa on LinkedIn

AAR Partners

The Levitan Pitch. Buy This Book. Win More Pitches.

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Remember... so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

OK, The Smartest? Well, This Is, In Fact, Arguably The Truth.  And, Michael Moszynski  Does Have An English Accent To Boot.

Michael and his Creative Director business partner  Alan Jarvie built what is arguably the world's greatest global ad agency out of, get this,  just one office in London. Oh, and they named it London Advertising.

People, this is a learning experience. Put the headphones on and go for a walk and a listen.

London Advertising

The London Advertising Advertising program. Yes, they used advertising to promote the agency. The case study.

The Saatchi & Saatchi "Face" commercial for British Airways. Sixty brilliant seconds from the land of the BIG idea.

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A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Malvertising Is Hijacking Your User Experience And The Advertising World.

"Hello. This is Wells Fargo Bank please open this important message by sending us your account number and password. Oh, and while you are at it, how about sending us your social security number?"

OK, a no go? Really?  How about you send President Mugabe $25,000 for his startup in Papua New Guinea? Or, we can all just go to Amazon and buy a new Apple watch? I'll need all of your screen names, passwords, credit card, and a recent photo of your youngest child.

Does all of this sound insane? Well, people deliver personal information to strangers every day because they fall for malvertising. Hey, advertisers and publishers, and even you, it is time you hear from a malvertising expert. Here is Peter's interview with Matt Gillis, the CEO of clean.io -- the experts in eliminating the world of malvertising.

clean.io

Matt Gillis on LinkedIn

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A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Michael Farmer... The Man Who Drives Advertising Agency Profitability

Want to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows.

Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies."

Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems and other strategic issues that affect agency creative and financial performance."

Madison Avenue Manslaughter - The Book.

 Farmer & Company

Go here and sign up to get my free book, "How To Sell An Advertising Agency."

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A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Sooner Or Later You Will Sell Or Buy A Digital Or Advertising Agency

Advertising Stories delivers the how-to sell and buy.

Media Advisory Partners' Mark Holdreith, a specialist in M&A services for small and mid-sized marketing services and media companies, covers all the buy/sell bases.

It takes planning (months if not years), understanding your motivations, building company value, and seeking smart outside guidance from guys like Mark. Hire him, and you'll make a better deal.

Media Advisory Partners

Go here and sign up to get my free book, "How To Sell An Advertising Agency."

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A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

What Is Up With The In House Agency?

Advertising Stories talked with uber-experienced Steve Morvay (Ogilvy, Saatchi, HBO and on) about the why and why should a marketer go in-house with their marketing and advertising and content development and even media buying. Seems like a good idea. Is it?

Steven Morvay on LinkedIn

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A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Most Experienced ECD? OK, One Of Them,

Of course, you can argue with my description of Patrick (Pat) Peduto. But go ahead and argue with the following...

ECD on accounts like Burger King, Toyota, AT&T, Nabisco. See the list at the bottom.

Author of "I Wrote The Book On Advertising"

Member of the Directors Guild & commercial director.

Actor.

Professor.

Owner of the agency RocketScience Creative.

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A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Keep going.........

Ok,

Pat's clients... ABC Entertainment, Access Fund, A-Cute Derm, Act!vate, Adatom.com, agencyfinder.com, Alaska Distillery, ASM Fund, AT&T, Alka-Seltzer, Almond Joy, AVIS, Bayer Aspirin, Bally Total Fitness, BellSouth, Beneficial, Birds Eye, Burger King, Camel Filters, Canon, Century21, Chelsea Market, Ciroc, Citibank, Clairol Ultress, Club Med, Coca-Cola, Con Edison, Cox Interactive Media, Creative Artisan Brands, Crunch, Cuervo 1800, Delta, Diet Coke, Don Q Rum, Donnelley Directory, E-Z Wider, EasyLink--AT&T, EliasArts, Exxon, Florida Citrus, Frontier Brands, GE Rechargable Batteries, GM Credit Card, Gold Medal Flour, Grand Marnier, IBM--Latin America, Hamm's Beer, Hanes Hoisery, Hardee's, Healthy Home Environmental, Hellmann's, Holiday Inn, homedelivery.com, Honey Graham Bears, ICI Americas, Interview Magazine, Investment Expo, JAL, JetUSA, Joker, Kellogg's, Kodak films, Kodak Photo CD, Kodak 35mm Cameras, Krystal, Lamaze Publishing, LaMotta's Tomatta Sauce, Lexus, L'Eggs Sheer Energy, Lipton, L'OREAL, Lucent, IRS, Life Savers, Lufthansa, Luxe Hotels, Manhattan Mortgage, Marriott, McDonald's, MGD, Miller Beer, Mistic, Molson, Nabisco Cookies, National Car Rental, National Council for Adoption, Navan, New Jersey Online, New York Life, NewsWorks, Nomad Networks, Northcoast Consulting Group, NYC Office for Economic Development, Nikon Cameras, Northwest Airlines, Nucoa Margarine, Olympia Beer, PT-1, Palm Springs International Raceplex, PaineWebber, Parker Brothers, PheasantRun, Pizza Hut, Pleasant Company, Ponds, Portfolio School, Prodigy, Nuprin, Ragu, React.com, Ruffino, Rums of Puerto Rico, Rival Dog Food, SFATA, Sandella's Cafe, Schick Electric, Skippy, Smirnoff, STP Motor Oil, Stella Show Mangement, Stockgroup.com, T42, TailWinds Distillery, Tampax, TIME, Talbot Hotel, Tommy Hilfiger, Toyota, US Army, US Postal Service, Unisys, United Craft Distillers, UrbanGlass, Virgin Atlantic, Wall Street Journal, Winston, Wrangler, Wendy's, Wheaties, Woolmark Co, Yoplait.

M&A Expert Dominic Rinaldi Of Sun Acquisitions On How To Buy And Sell That Special Business

I've bought and sold and created a few businesses. I know that there is a real art to M&A and Dominic Rinaldi of Sun Acquisitions is both an artist and an advisor. These deals do not result in success without a smart consultant and that is just what Dominic brings to the table.

Take a listen and get ready to learn how to do the mergers and acquisitions hustle. or is it rumble.

Sun Acquisitions

Dominic Rinaldi's M&A Unplugged Podcast

K2Advisor - On setting up and positioning a business for a sale

The Beatles Taxman

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.