Explorez tous les épisodes du podcast AdTechGod Pod

Sam Bloom, Head of Partnerships at PMG, shares his extensive journey in the advertising industry, discussing the importance of transparency, the impact of family legacy, and the CTV industry. He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for innovative solutions in the ad tech space. Takeaways Sam Bloom is a third-generation advertiser with a rich family history in the industry. Transparency in advertising is crucial for building trust with clients. The advertising industry faces significant challenges due to poor financial incentives. Connected TV is a transformative opportunity for advertisers. Privacy regulations are becoming increasingly complex and fragmented. The future of advertising will rely heavily on creative solutions. Understanding consumer emotions can enhance advertising effectiveness. The rise of the creator economy is reshaping how brands connect with audiences. Testing creative ideas quickly can lead to more effective advertising campaigns. The relationship between brands and consumers is evolving, emphasizing authenticity. Chapters 00:00 Introduction to Sam Bloom and PMG 01:16 Sam Bloom's Journey in Advertising 05:40 The Importance of Transparency in Ad Tech 07:05 Family Legacy and Its Impact on Business 09:41 The Role of Marketing in Advertising 15:08 Exploring Connected TV and Its Potential 27:15 The Future of Privacy and Advertising 30:04 The Rise of Creative in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod interviews Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google. They discuss Inderpreet's journey into the ad tech space, the evolution of advertising formats, and the importance of user experience in streaming. Inderpreet shares insights on YouTube's growing dominance, the positive trends in the ad tech industry, and the significance of continuous learning and community in career growth. Takeaways Inderpreet's journey into ad tech was not straightforward. Understanding the publisher's perspective is crucial for success. New ad formats are essential for enhancing user experience. YouTube is becoming a dominant force in content consumption. The ad tech industry is focusing on quality and differentiation. Continuous learning is vital for career growth in ad tech. Ad tech is a community that fosters collaboration and support. Innovative ad formats can improve user engagement. The relevance of ads is improving with better targeting. Positivity in the industry is growing despite challenges. Chapters: 00:00 Introduction to Inderpreet Sandhu and Google CTV 01:15 Inderpreet's Journey into Ad Tech 04:25 Understanding Publisher Perspectives 07:13 Adapting to New Formats in Streaming 11:28 Innovative Ad Formats and User Experience 14:39 YouTube's Dominance in Content Consumption 20:24 Positivity in the Ad Tech Industry 24:02 Career Growth and Learning in Ad Tech 30:04 Passion for Ad Tech and Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success to its strong focus on user experience and personalization, which has been pivotal in maintaining engagement. As FAST platforms reshape the streaming landscape and traditional TV budgets shift towards connected TV, Tyler emphasizes the critical need to prove ROI for advertisers. He also underscores the importance of building strong industry relationships and leveraging networks for career advancement in this competitive space. Takeaways Tyler Fitch has a diverse background in ad tech, starting from sales to programmatic. Tubi's growth is attributed to its focus on user experience and personalization. The rise of FAST platforms is changing the landscape of streaming services. Monetization remains a significant challenge in the ad-supported model. Proving ROI for advertisers is crucial for the future of connected TV. Building relationships in the industry is key to career success. Tubi's Super Bowl ad significantly boosted its brand recognition. The industry is seeing a shift from traditional TV budgets to connected TV. Maintaining user engagement is essential for Tubi's continued growth. Tyler encourages professionals to lean into their networks for career advancement. Chapters 00:00 Introduction to Tyler Fitch and Tubi 04:25 The Growth of Tubi and FAST Platforms 09:29 Challenges in Monetization and User Retention 15:22 Proving ROI in Connected TV 20:31 Navigating Industry Challenges and Relationships 24:19 Advice for Career Growth in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech. They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on the industry. The conversation also touches on the influence of AI on journalism and content creation, emphasizing the importance of quality in an increasingly crowded digital space. Takeaways Catherine transitioned from financial journalism to advertising to explore the intersection of business and culture. The advertising industry is evolving with a greater emphasis on creativity and technology. Consolidation in ad tech is leading to fewer players and more focus on transparency. Fraud and invalid traffic remain significant challenges in the advertising space. Walled gardens are dominating ad spend, raising concerns for open web publications. Regulation is slowly impacting how tech companies operate in the advertising space. The lack of visibility in programmatic advertising is a persistent issue. AI is changing the content landscape, but quality journalism remains essential. Mediocre content generated by AI can dilute the quality of information available online. The future of advertising will depend on balancing innovation with maintaining quality. Chapters 00:00 Introduction to Ad Tech and Journalism 02:07 Catherine's Journey into Advertising Journalism 04:01 The Intersection of Advertising, Culture, and Technology 07:51 Trends in Ad Tech: Consolidation and Transparency 12:02 Challenges of Fraud and Quality in Advertising 16:12 The Role of Walled Gardens in Advertising 20:04 Regulation and Its Impact on the Industry 23:51 The Influence of AI on Journalism and Content Creation Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid. In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way. She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and the fast paced CTV industry. Krista emphasizes the importance of focusing on opportunities rather than frustrations in an often very complex industry. Thank you Flashtalking by Mediaocean and AdLib: DSP Advertising Made Easy for sponsoring this episode. Takeaways Krista Panoff's career path was not linear, starting from a snowboard company to AdTech. The importance of adaptability when transitioning between companies and cultures. Every company has its challenges, and it's crucial to focus on opportunities. Innovid is expanding its offerings beyond measurement to enhance user experience. AI is playing a significant role in creative generation and optimization in advertising. CTV is becoming more accessible to a wider range of advertisers. The industry is seeing a shift towards self-serve ad management systems. Understanding the complexities of the ecosystem is vital for advertisers. The debate around monopolistic practices in AdTech is ongoing and complex. Career growth in AdTech requires perseverance through challenges. Chapters 00:00 Introduction to Krista Panoff and Her Journey 10:25 Career Highlights and Innovations at TransUnion 14:16 Innovid's Core Offerings and the Role of AI 17:41 The Future of CTV and Industry Trends 25:27 Debates in Ad Tech: Google and Trade Desk Perspectives 28:10 Final Thoughts on Career Growth and Innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio. Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic. Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world. Thank you to Flashtalking and AdLib for sponsoring this episode. Takeaways Aziz transitioned from traditional media to mobile advertising due to declining TV ratings. Sabio aims to create a more inclusive media ecosystem for diverse audiences. The company focuses on efficiency in reaching both general and diverse markets. Cultural resilience during COVID-19 highlighted the strength of Sabio's team. Diverse audiences are seen as a growth opportunity for brands. Aziz believes in eliminating biases in data to better represent consumers. The future of advertising lies in understanding and representing diverse audiences. Streaming TV is democratizing content and changing the advertising landscape. Aziz encourages a fun and challenging work environment for his team. The rise of content creators is reshaping how audiences consume media. Chapters 00:00 Introduction to Sabio and Aziz Rahimtoola 01:47 The Journey from Traditional Media to Digital Advertising 05:52 Building an Inclusive Media Ecosystem 11:55 Cultural Resilience During COVID-19 17:00 The Future of Advertising and Content Creation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO. Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space. The conversation leans into the importance of operational roles, the growth of connected television, and the challenges of balancing a demanding career with family life. Natalie also offers valuable insights on confidence, patience, and the significance of continuous learning in one's career. Thank you Flashtalking for sponsoring this episode. Takeaways Natalie emphasizes the non-linear paths many take in their careers. She highlights the importance of operational roles in media. Vivo's culture fosters creative thinking and adaptability. Connected television is a key growth area for Vevo. The industry is evolving with shorter content formats. Natalie reflects on her early days at ESPN as pivotal. Balancing family and career requires conscious decisions. Confidence and patience are crucial for career growth. Continuous learning is essential in the media industry. Networking and relationship-building are valuable skills. Chapters 00:00 Introduction to Natalie Scully and Her Journey 02:16 Career Path and Evolution in Media 07:41 Staying Power: Why Natalie Remains at Vevo 10:53 Vivo's Growth and Expansion in the Digital Space 13:03 Future Trends in Streaming and Content Consumption 16:15 Aha Moments: Discovering Passion in Media 18:49 Balancing Family and Career 22:01 Advice to Younger Self and Undervalued Skills Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 49 with special guest John Whitmore John is the Senior Vice President of Business Development at 33Across. In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the adtech space. John emphasizes the need for the industry to evolve and take responsibility for its actions. He also shares his perspective on work-life balance and finding happiness in both personal and professional life. Thank you Flashtalking for sponsoring this episode. Takeaways Media planning has evolved significantly over the years, from manual processes to the use of AI and data-driven targeting. Addressability and measurement are key focus areas in the industry, especially with the impending changes in signal loss and privacy regulations. The ad tech industry needs to take responsibility for its actions and move towards more ethical and transparent practices. Finding work-life balance and prioritizing personal happiness is important for long-term success and satisfaction in the industry. Chapters 00:00 Introduction and Guest Background 01:18 Getting into the Industry and the Evolution of Media Planning 04:45 The Impact of Digital and the Dot-com Boom 07:06 The Future of Ad Tech and the Role of AI 09:40 Addressability and Measurement in the Changing Landscape 15:21 The Challenges and Ethical Considerations in Ad Tech 20:35 Industry Responsibility and the Need for Change 26:10 Work-Life Balance and Finding Happiness in the Industry 28:42 Conclusion and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Laura Morrison Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi. Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry. Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together. Thank you to AdLib for sponsoring this episode. Takeaways Be curious and never stop learning in the ad tech industry. Ask questions and seek knowledge from experienced professionals. Consolidation in the industry can present challenges for tech providers. Platforms and OEMs are becoming the new publishers in the streaming and CTV space. Build connections and network to share knowledge and grow together. Chapters 00:00 Introduction and Background 03:13 The Journey in Ad Tech 07:57 Transition from Ad Ops to Business Development 10:30 Challenges in Business Development and Partnerships 12:28 Consolidation in the Ad Tech Space 17:31 Platforms and OEMs as the New Publishers 25:14 Building Connections and Sharing Knowledge Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Leslie Lee. Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem. Thank you AdLib for sponsoring this episode. Takeaways Digital out-of-home advertising is still in the early stages of market education, and there is a need to build awareness about its capabilities. Programmatic out-of-home is reaching a tipping point, with brands investing significant budgets in the channel. There is a growing trend of using digital out-of-home in lower-funnel campaigns and tying it to measurable results. The industry needs to help marketers shift their perception of out-of-home from being exclusively top-of-funnel to a more integrated part of their programmatic mix. Maintaining perspective and finding joy in your work are essential for long-term satisfaction in the ad tech industry. Chapters 00:00 Introduction and Background 01:21 The Journey into Ad Tech: From PR to Marketing 03:10 Educating Marketers about Digital Out-of-Home 11:18 The Tipping Point of Programmatic Out-of-Home 09:39 Finding Joy and Maintaining Perspective in the Ad Tech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view. Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand to benefit from emerging companies, while increased data sharing will enhance market transparency. Ultimately, greater choice in ad tech will benefit publishers, and competition will drive much-needed innovation in the industry. For more information on the Google antitrust case please subscribe to monopoly.marketecture.tv Thanks to AdLib for sponsoring this episode. Takeaways Publishers may find new opportunities post-antitrust case. The evolution of ad tech will take time, not happen overnight. Long-tail publishers can benefit from emerging companies. Data sharing will enhance transparency in the ad market. Investing in data science is crucial for publishers' success. Publishers need to innovate their site designs and ad placements. New startups will emerge to fill the gaps left by Google. Learning from past experiences is vital for future strategies. Choice in ad tech is beneficial for publishers. Competition will foster innovation in the ad space. Chapters 00:00 Introduction to the Antitrust Case and Publisher Perspectives 03:07 Impact of Antitrust on Publisher Monetization 06:06 Opportunities for Long-Tail Publishers 09:02 Data Sharing and Transparency in Ad Tech 11:47 The Role of Data Science in Publisher Strategies 15:13 Revolutionizing Publisher Site Design and Ad Placements 18:04 Emergence of New Tools and Startups 20:57 Learning from the Antitrust Case 24:08 Conclusion and Future Outlook Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Kevin Salguero Kevin is the Director of Programmatic Operations at Univision. Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising. He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers. He highlights the significance of remote work and its impact on performance as well as his passion for coaching and soccer. Thank you to Live Intent and AdLib for sponsoring this episode. Takeaways Understanding the nuances of the ad operations industry is crucial for success. Closer collaboration between publishers and advertisers is the future of ad operations. Remote work can increase performance and provide a better work-life balance. Coaching and soccer have had a significant impact on Kevin's life and he is passionate about paying it forward. Financial trading is seen as a potential path to financial freedom and more time with family. Chapters 00:00 Introduction and Background 04:13 Understanding the Nuances of Ad Operations 10:18 The Future of Ad Operations: Closer Collaboration Between Publishers and Advertisers 15:13 The Impact of Remote Work on Performance and Work-Life Balance 18:29 Paying It Forward: Kevin's Passion for Coaching and Soccer 22:07 Financial Trading: A Path to Financial Freedom and More Time with Family 27:20 Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

Shachar Orren, co-founder and CMO of EX.CO, shares her journey from journalism to the ad tech industry, discussing the evolution of video consumption, the importance of listening to customers, and the role of AI in enhancing video strategies. She highlights the challenges of differentiation in a competitive market and the future trends in video and content technology. Takeaways Shachar transitioned from journalism to ad tech to leverage his knowledge. EX.CO started as a pub tech company focused on enhancing publisher engagement. Video content has become crucial for publishers and advertisers alike. Listening to customer needs is essential for product development. AI and machine learning are integral to Xco's technology and strategy. The lines between demand and supply sides in ad tech are blurring. Control and transparency are vital for publishers in the ad tech landscape. EX.CO aims to help publishers succeed through innovative technology. Future opportunities lie in expanding beyond traditional web publishing. Shachar's passion for content extends beyond ad tech into personal interests. Chapters: 00:00 Introduction to Shachar Orren and Xco 02:09 Shachar's Journey from Journalism to Ad Tech 04:40 The Evolution of Video Consumption and Technology 09:17 Key Milestones and Differentiation in Xco's Strategy 11:26 Bridging the Gap Between Demand and Supply Sides 15:44 The Role of AI in EX.CO's Future 20:25 Challenges and Growth as a Co-Founder 23:00 Future Trends and Opportunities in Video 24:45 Passions Beyond Ad Tech: Karaoke and Content Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 45 with special guest Alena Morris Alena Morris is the Associate Vice President, Product Marketing at PubMatic In this episode, Alena Morris reflects on her journey as a leader and manager, highlighting the significant role that empowerment and trust have played in her career. She discusses how the leadership at her company has not only empowered her but also encouraged innovation and personal growth. Alena emphasizes how she strives to emulate this approach in her own leadership style, focusing on fostering an environment where people are encouraged to learn, grow, and innovate. Join us as Alena shares valuable insights on leadership and the importance of empowering your team. Thank you to Liveintent for sponsoring this episode. Takeaways Building a strong network of advocates and supporters is crucial for career growth in the ad tech industry. Attending networking events can provide valuable opportunities to meet new people and expand your professional connections. The industry is moving towards the consolidation of the programmatic supply chain, bringing buyers and sellers closer together. Higher standards for data usage and privacy are expected, both from consumers and businesses. There is a growing intersection between ad tech and traditional Hollywood content creation, presenting new opportunities for innovation and collaboration. Chapters 00:00 Introduction and Background 07:43 Getting into the Ad Tech Industry 12:13 Flipping Between Publisher and Buy Side 14:08 The Impact of Google's Cookie Policy 18:35 The Future of the Industry 24:52 The Importance of Networking 28:57 Advice for Early Career Professionals Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Joshua Palau Joshua Palau is the VP, Performance Media at Pfizer. He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree. On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it. He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities. Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets. Tune in for a compelling discussion on why "everything is performance." Thank you to LiveIntent for sponsoring this episode. Takeaways Networking and building connections at industry events like Cannes can be valuable for marketers. Creativity is essential in marketing, and the focus on creative thinking is increasing. The healthcare industry requires a thoughtful and targeted approach to marketing due to privacy and compliance regulations. Understanding the value you bring to the conversation and focusing on solving business problems can help build strong relationships with clients. The separation of brand and performance marketing is a controversial topic, and it's important to recognize that building a brand can lead to performance outcomes. Chapters 00:00 Introduction and Background of Joshua Palau 02:15 The Value of Networking and Building Connections 06:04 The Importance of Creativity in Marketing 10:17 Navigating the Challenges of Marketing in the Healthcare Industry 29:22 The Controversy of Separating Brand and Performance Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Kristina Prokop Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota in November 2021 for an impressive $165 million. Thanks to LiveIntent for sponsoring this episode. Takeaways There is no one formula for success in the ad tech industry. Each entrepreneur's journey is unique. Expanding into international markets requires understanding cultural nuances, regulations, and market maturity. Data is a crucial aspect of digital marketing and advertising, and its importance will continue to grow. The cookie deprecation and changing regulatory landscape present challenges and opportunities for the data and audience sector. Enrichment, measurement, analytics, modeling, CTV, and digital out-of-home are areas of growth for data application in advertising. Chapters 00:00 Introduction to Kristina Prokop 03:01 The Journey of Building IOTA and the Acquisition by Dun and Bradstreet 07:13 Challenges and Opportunities of International Expansion 18:36 The Complexity of Integration and Post-Acquisition Success 24:20 The Future of Audience Data and Data-Driven Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Stacy Bohrer. Stacy is the Vice President of Buyer Development at OpenX. Her career in adtech spans more than 15 years, with a rich background that includes impactful roles at Crisp, iHeart, and Kinetic Social. But Stacy’s most notable tenure was at The Trade Desk, where she spent nearly eight years as their Regional Vice President. During her time there, she played a huge role in shaping the company's growth and success, earning her a stellar reputation in the industry. Thanks to Iris.tv and LiveIntent for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Paul Knegten Paul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the beginning of his successful story. Paul has also served as the CMO at Outbrain, bringing his unique vision and expertise to one of the leading content discovery platforms. As a co-founder of Amitree, he demonstrated his entrepreneurial spirit and ability to innovate in an often very competitive space. Thanks to LiveIntent and AdQuick for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with CJ Leonard CJ Leonard, a seasoned professional in the media and digital space. With a career spanning several years, CJ has worked with some of the most prestigious companies in the field, including CBS, NBC Universal, Telaria, Iris TV and more. Her diverse background and consultative approach make her a valuable guest on our show today and I’m looking forward to getting to know her. Thanks to LiveIntent for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Rob Norman Rob has been in the advertising and marketing industry for over 40 years , most notably as the Chief Digital Officer of Group M Worldwide and advisor and Director for multiple companies including Piano, Simpli Fi, MIQ and more.. His insights and perspectives are ones I’ve been eagerly wanting to dive into. Rob is not just a respected figure in the field; he’s a pioneer who has dedicated his career to improving marketing solutions and products. His entrepreneurial drive and commitment to innovation is admirable. Thank you adquick for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Tal Almany Tal Almany is the VP of Global Supply at Kargo. Tals impressive career has taken him through key roles at Adconion, OpenX, SpotX and others , where he has refined his skills and built long standing relationships with key publishing partners in the US and abroad. But there's more to Tal than just his professional achievements. In an interesting twist, he was also an extra on the hit show Criminal Minds and had a former career as a chef! Thank you adquick for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Katie McAdams Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years. While at Centro Katie held multiple key positions, including SVP of Publisher Development and EVP of Customer Experience, showcasing her versatile expertise and dedication to the industry. Thank you adquick for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

We discuss the merger between Omnicom and IPG, exploring its implications for the advertising industry, clients, and smaller agencies. The conversation highlights the potential consolidation of power, financial implications, and the shift towards an AI and data-driven era in advertising. Experts share insights on how this merger may affect client relationships, agency dynamics, and the future landscape of advertising, including the opportunities for smaller agencies to thrive amidst the changes. Thank you to my guests: Arielle Garcia from Check My Ads Mike Evans from Magnite Bernard Urban from BCSI/Silverblade Partners Takeaways The Omnicom and IPG merger represents a significant consolidation of power in the advertising industry. There are concerns about the impact of this merger on competition and smaller agencies. The merger is expected to create $750 million in cost synergies, primarily from back-office functions. Access to first-party data is a key focus, but much of it remains third-party data. The merger may lead to increased friction with clients due to potential conflicts of interest. Cash management is critical for the success of the merged entity. The advertising industry is transitioning into an AI and data-driven era. The merger could lead to more pressure on the publisher landscape and media owners. Smaller and mid-sized agencies may find new opportunities as larger agencies consolidate. The future of advertising will require agencies to adapt to changing market dynamics and client needs. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Ryan McConaghy Ryan's career is impressive. He has an extensive background in the media and advertising industry, having held multiple roles at highly recognizable organizations such as The Atlantic, Daily Motion, Warner Brothers, and The New York Times, to name just a few. With his wealth of experience and deep insights into ad operations and monetization strategies, Ryan has become a leading voice in the industry. I'm personally really excited to meet Ryan. Not only for his experience but to hear about his journey and experience running Happens in AdOps. Thank you Hatty Group for sponsoring this episode Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Nicole R. Ferrera Nicole's impressive journey doesn't stop. Before starting NRF Media, Nicole served as the Head of Product & Ad Sales Marketing at Inmar Intelligence. There, she played a pivotal role in driving product innovation and marketing strategies that revolutionized ad sales. Nicole was also the Head of Platform Partnerships & Emerging Media Revenue at Paramount. She wasn’t always on the publisher and advisory side having previously worked at some of the biggest agencies in the US including her time as Group Director at Omnicom, where her leadership and vision were instrumental in shaping successful campaigns and driving substantial growth for a diverse range of clients. Thank you Hatty Group for sponsoring this episode Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Dave Morgan. Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership. Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publications. Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Doug Knopper. Doug is the co-founder of Freewheel and serves on the board of several adtech companies, including Magnite, Extreme Reach, and Locality, and has previously been on the boards of TripleLift and WURL. Freewheel, which was acquired by Comcast for $360 million in 2014 remains a major player in the CTV space, offering a comprehensive platform for buyers and sellers working with CTV and video partners globally. Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Melanie Eckl from Attributy. Melanie is the General Manager at Attributy. Melanie brings a wealth of experience from her previous roles at TV Squared, Tealium, and Cloudflare, where she developed a profound understanding of how data and technology intersect to propel business growth. Join us as Melanie shares her journey, explores the evolving role of data analytics, and offers insights into the future of AdTech. Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Stacy Willis From Playwire. Stacy is the Chief Operating Officer at Playwire. Stacy's career journey is remarkably diverse, encompassing roles in both marketing and engineering. This unique blend of skills has been pivotal in her leadership at Playwire and her navigation through the complexities of our industry industry. Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Katie Evans from Magnite. Katie is the Chief Operating Officer at Magnite. Her journey to the top is incredible. Embodying dedication, strategic foresight, and a passion for leadership. Starting her career with a humble beginning at Mindshare/Maxxus, Katie quickly demonstrated her exceptional capabilities and drive. Now, at Magnite, Katie continues to break barriers and push the envelope, leading her team with a vision that's setting new standards in the space. Her story is a testament to her resilience, adaptability, and her relentless pursuit of excellence. Thank you Innovid for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Lauren Fisher from Advertiser Perceptions. Lauren is the General Manager of Business Intelligence at Advertiser Perceptions. Lauren spent over nine years at eMarketer prior to this role and her keen analysis and forward-thinking insights have made her a go-to expert for understanding the digital advertising landscape's current trends and future direction. Lauren is currently the General Manager, a role where she leads efforts to decode the complexities of our industry, providing actionable intelligence that helps companies navigate market dynamics. Her work is not just about data; it's about crafting stories that resonate, guiding strategic decisions that shape the industry. Thank you Innovid for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Rick Holtman from HUMAN. Rick serves as the Vice President of Sales at HUMAN. Rick has a robust career spanning more than a decade, he has significantly influenced several high-profile companies before his tenure at HUMAN, including nearly seven years at Freewheel, Watchwith, and AMC. He is known for his deep industry knowledge and extensive experience and unique perspective. Thank you to Innovid for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are thrilled to introduce our guest, Jay Sears a distinguished figure in the advertising technology industry. With an impressive background that includes pivotal roles at the Rubicon Project, Contextweb and Iab. Jays expertise is well recognized. However, today’s conversation takes a different turn, focusing on a cause close to his heart. A few weeks ago, Jay reached out with the desire to share about Team Daya, a charity he’s passionately involved with. After looking into what Team Dayā stands for, I was compelled by the remarkable transition Jay has made from ad tech to philanthropy. Team Dayā is supported by influential figures like Nicolle Pangis, formerly of Ampersand, Lauren Rose from OpenWeb and Jaryd Knutsen from TrustX and many many more. Just a disclosure that I am not personally involved in this charity but rather am having him here as a gesture of goodwill. Enjoy the episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen. The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the future of the industry, including the rise of CTV. John also reflects on his leadership style and aspirations beyond ad tech, hinting at a potential future in education. Takeaways: John's career began at Advertising.com in 2002. The culture at Advertising.com shaped many industry leaders. Daily management meetings foster accountability and performance. Nexxen's strategy includes both DSP and SSP capabilities. CTV is a significant growth area in advertising. Transparency is crucial for building trust with clients. The evolution of ad tech requires adapting to new demands. Leadership development is a passion for John. John values the connections made throughout his career. The future of ad tech will focus on data-driven solutions. Chapters 00:00 The Journey Begins: John's Early Career in Ad Tech 10:09 Navigating the Evolving Landscape of Supply and Demand 14:50 Trends in Ad Tech: CTV and Market Dynamics 19:20 The Importance of Transparency in Advertising 24:34 Future Aspirations: Beyond Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Miles Fisher from Roku. Miles is the Sr Director, Strategic Advertising Partnerships at Roku. Starting his career as an account manager at MediaMath, he progressed to a role at Google where he concentrated on their marketing platform, with a particular focus on the Data & Telco vertical. Miles has been a positive face to Roku often taking part in panels and speaking engagements. We have interacted online and I am really excited about hearing about his journey and how he landed at Roku. Thank you Innovid for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Tim and Chris Vanderhook from Viant Tim Vanderhook is the CEO and Chris Vanderhook is COO of Viant.. Their journey is one of true entrepreneurship, from the early days of launching a social network that rivaled the giants, to their daring pivot into AdTech. Under their guidance, Viant has made strategic moves, including the acquisition of Adelphic, which further strengthened their position in the market, capable of delivering cross-channel strategies that encompass desktop, mobile, CTV, and more. The Vanderhooks are known not just for their business acumen but also for their forward-thinking approach to the advertising ecosystem. Thank you to Kevel and Innovid for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Ana Milicevic. Ana is the Principal and Co-founder of Sparrow Advisers. Ana worked at companies we recognize today including Adobe, SAS and Signal acquisition by Transunion. Sparrow Advisers specializes in identifying and executing on opportunities that drive value and change. Under Ana's leadership, the company is redefining what's possible in the digital space, focusing on strategic investments, consulting, and operational excellence. Thank you to Innovid and Kevel for advertising on this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdtechGod sits down with Jarred Wilichinsky from Paramount. Jarred Wilichinsky is the Senior VP of Operations at Paramount. Over the past 4 years Jarred has been running ad operations teams for Paramount and previously spent 15 years at CBS interactive in multiple roles starting as a Traffic Coordinator and moving his way up to Vice President Video Monetization and Operations. It isn’t hard to see that Jarreds commitment to leadership, technical knowledge and best in class ad operations team is what brought him to where he is today. Thank you Innovid for advertising on this episode Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Lizzie Black from Kargo. Lizzie Black is the VP of National Sales at Kargo. Kargo is known for its innovative advertising solutions. It excels in creating, managing, and optimizing campaigns for brands and agencies with a focus on high-quality, creative ad formats within premium content. Lizzie is a powerhouse in the advertising industry, boasting an impressive career that spans across leading companies such as Meredith, Hearst, Valassis, and Federated Media. Known for her exceptional leadership skills and a steadfast commitment to building meaningful relationships, Lizzie has carved a niche for herself as a sales leader whose hard work and dedication have led to remarkable achievements. Thank you to Innovid for Advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Amit Shetty from Pixalate. Amit Shetty is the VP of Product at Pixalate where he is at the forefront of combating ad fraud and promoting a safer, more reliable digital advertising environment. His role is pivotal in driving innovation and integrity within the industry, ensuring that digital advertising remains a powerful tool for marketers while safeguarding user trust and compliance. Prior to Pixalate, Amit spent time working at Yahoo, where he led product for Yahoo!'s Video Player and the mobile products as well as the IAB Tech Lab as the VP of Programmatic Products and Partnerships. Thank you Kevel for advertising on this episode Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod Sits down with Mike Fisher from GroupM. Mike Fisher, the Executive Director of Investment Innovation at GroupM, is recognized for his innovative and progressive role in the advertising sector. With an impressive career, Mike has notably contributed to formulating and executing strategies that harness data analytics, programmatic buying, and new digital platforms, delivering client results. Thank you to Publica for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Bill Wise from Mediaocean. Bill Wise is the CEO of Mediaocean. With a career spanning over two decades and a driving force behind the digital transformation of advertising. Under his leadership, his platform has managed over 150 Billion of digital advertising spend. Bill is known for his entrepreneurial spirit having successfully founded multiple companies at the intersection of technology and advertising. His insights into the industry are profound and deeply influential and his journey is fun to listen to. Thank you to Publica for advertising on this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Mari Tangredi from Cadent. Mari is currently the Sr. Vice President, Global Partnerships at Cadent. Her journey is a testament to her entrepreneurial spirit and deep understanding of the ecosystem. From software development to technical sales and product development her journey is great to listen to. In addition, her role in significant industry milestones like the acquisition of 4info by Cadent is impressive. Whether you are an entrepreneur or a budding adtech enthusiast you are in for a treat today. Thank you to Publica for advertising on this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Cory Davis from Transunion. Cory is currently the Sr. Industry Executive - Media and Platforms at TransUnion. He is a wealth of knowledge and expertise in business development and partnerships roles, specifically in the media & adtech vertical, with a key focus around identity and data. Cory shares his passion for advertising and media from his early days in his career and describes how he "fell forward," moving up the ranks from media buying to his current role today. Thank you to Publica for advertising on this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Ad Tech God Pod, host AdTechGod interviews Jeromy Sonne, CEO of daypart.ai, discussing his unconventional journey into the ad tech industry, the transformative potential of AI, and the challenges faced by small and medium businesses in accessing advertising tools. Jeromy shares insights on the importance of creativity in advertising, the always changing digital industry, and his personal brand loyalties, emphasizing product quality over marketing hype. Takeaways: Jeromy's career in ad tech was unplanned and evolved over time. AI is expected to transform the ad tech industry significantly. There is a gap in access to advertising tools for SMBs. Creativity in advertising remains a human strength despite AI advancements. The ad tech industry needs to become more equitable for all brands. AI can help streamline campaign management and analytics. The future of advertising may see a creative renaissance due to AI. Jeromy emphasizes the importance of product quality in brand loyalty. The industry is moving towards a more meritocratic marketplace. AI could disrupt traditional ad tech business models. Chapters 00:00 Introduction to Ad Tech and Jeromy Sonne 01:36 Jeromy's Journey into Ad Tech 07:06 The Role of AI in Ad Tech 21:14 Challenges in the Ad Tech Industry 28:27 The Future of SMBs in Ad Tech 30:04 Brand Loyalty and Personal Preferences Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Nola Solomon from Criteo. She has an impressive career trajectory that has seen her at the helm of pivotal roles across some of the most recognizable names in the industry including Specific Media, AOL, The Trade Desk, NBC Universal, and more. Nola is currently the Senior Vice President, Go-to-Market Strategy and Enablement at Criteo. In her nearly three years at Criteo, Nola has been instrumental in steering product commercialization, orchestrating sales enablement programs, conducting competitive analysis, and much more, all within a company renowned for its cutting-edge technology in digital advertising and marketing. Thank you to Publica for advertising on this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdtechGod sits down with Mike Hauptman CEO and Founder of Adlib. Mike's adtech journey began at MediaPlex and flourished during his eight years at MediaMath, where he held key roles such as Vice President of Business Development and Global Vice President of Platforms and Client Success. As CEO of AdLib, he is focused on removing the barriers and complexities from programmatic advertising and he shares his vision with us all on this episode. Thank you to Publica for advertising on this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Daniel Church, Head of Advanced TV product at Beachfront. Daniel has carved a niche for himself through significant contributions and leadership roles in companies like StickyAds, Freewheel, and currently, Beachfront, where he is spearheading advanced TV product innovation. His journey through the evolving landscape of TV advertising, from linear to programmatic, highlights both the challenges and milestones of integrating traditional models with cutting-edge technology. Thank you to Publica for advertising on this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Esther Maguire from LG Ad Solutions. Esther Maguire is the Head of Product Marketing and Strategy at LG Ads Solutions. She is an exceptional human who discusses her family's background in technology, embracing technology, and the beauty of creation in technology. Her passion for marketing and messaging, and its importance for motivating decision-making, shines through in her story. Thank you to Publica for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdtechGod sits down with Anthony Katsur. Anthony's career is a roadmap of success. He's been a driving force at some of the most innovative companies in our industry. His tenure at IAB Tech Lab has been marked by groundbreaking initiatives, pushing the boundaries of digital advertising standards and practices. His leadership in developing new technologies and policies has profoundly influenced how digital advertising operates globally. Thank you to Relevant Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices