AdTechGod Pod – Détails, épisodes et analyse

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AdTechGod Pod

AdTechGod, The AdTech God

Business & Entrepreneuriat

Fréquence : 1 épisode/5j. Total Éps: 199

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.

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Ep. 60 Navigating the Future of Advertising with Sam Bloom from PMG

Épisode 60

mardi 7 janvier 2025 • Durée 32:13

Sam Bloom, Head of Partnerships at PMG, shares his extensive journey in the advertising industry, discussing the importance of transparency, the impact of family legacy, and the CTV industry. He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for innovative solutions in the ad tech space. Takeaways Sam Bloom is a third-generation advertiser with a rich family history in the industry. Transparency in advertising is crucial for building trust with clients. The advertising industry faces significant challenges due to poor financial incentives. Connected TV is a transformative opportunity for advertisers. Privacy regulations are becoming increasingly complex and fragmented. The future of advertising will rely heavily on creative solutions. Understanding consumer emotions can enhance advertising effectiveness. The rise of the creator economy is reshaping how brands connect with audiences. Testing creative ideas quickly can lead to more effective advertising campaigns. The relationship between brands and consumers is evolving, emphasizing authenticity. Chapters 00:00 Introduction to Sam Bloom and PMG 01:16 Sam Bloom's Journey in Advertising 05:40 The Importance of Transparency in Ad Tech 07:05 Family Legacy and Its Impact on Business 09:41 The Role of Marketing in Advertising 15:08 Exploring Connected TV and Its Potential 27:15 The Future of Privacy and Advertising 30:04 The Rise of Creative in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ep. 59 The Importance of Community in Ad Tech with Google's Inderpreet Sandhu

Épisode 59

mardi 17 décembre 2024 • Durée 31:32

AdTechGod interviews Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google. They discuss Inderpreet's journey into the ad tech space, the evolution of advertising formats, and the importance of user experience in streaming. Inderpreet shares insights on YouTube's growing dominance, the positive trends in the ad tech industry, and the significance of continuous learning and community in career growth. Takeaways Inderpreet's journey into ad tech was not straightforward. Understanding the publisher's perspective is crucial for success. New ad formats are essential for enhancing user experience. YouTube is becoming a dominant force in content consumption. The ad tech industry is focusing on quality and differentiation. Continuous learning is vital for career growth in ad tech. Ad tech is a community that fosters collaboration and support. Innovative ad formats can improve user engagement. The relevance of ads is improving with better targeting. Positivity in the industry is growing despite challenges. Chapters: 00:00 Introduction to Inderpreet Sandhu and Google CTV 01:15 Inderpreet's Journey into Ad Tech 04:25 Understanding Publisher Perspectives 07:13 Adapting to New Formats in Streaming 11:28 Innovative Ad Formats and User Experience 14:39 YouTube's Dominance in Content Consumption 20:24 Positivity in the Ad Tech Industry 24:02 Career Growth and Learning in Ad Tech 30:04 Passion for Ad Tech and Community Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ep. 54 Tyler Fitch from Tubi discusses all things streaming with AdTechGod

Épisode 54

mardi 12 novembre 2024 • Durée 25:46

Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success to its strong focus on user experience and personalization, which has been pivotal in maintaining engagement. As FAST platforms reshape the streaming landscape and traditional TV budgets shift towards connected TV, Tyler emphasizes the critical need to prove ROI for advertisers. He also underscores the importance of building strong industry relationships and leveraging networks for career advancement in this competitive space. Takeaways Tyler Fitch has a diverse background in ad tech, starting from sales to programmatic. Tubi's growth is attributed to its focus on user experience and personalization. The rise of FAST platforms is changing the landscape of streaming services. Monetization remains a significant challenge in the ad-supported model. Proving ROI for advertisers is crucial for the future of connected TV. Building relationships in the industry is key to career success. Tubi's Super Bowl ad significantly boosted its brand recognition. The industry is seeing a shift from traditional TV budgets to connected TV. Maintaining user engagement is essential for Tubi's continued growth. Tyler encourages professionals to lean into their networks for career advancement. Chapters 00:00 Introduction to Tyler Fitch and Tubi 04:25 The Growth of Tubi and FAST Platforms 09:29 Challenges in Monetization and User Retention 15:22 Proving ROI in Connected TV 20:31 Navigating Industry Challenges and Relationships 24:19 Advice for Career Growth in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ep. 53 Catherine Perloff from AdWeek chats all things programmatic with AdTechGod

Épisode 53

mardi 5 novembre 2024 • Durée 31:35

AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech. They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on the industry. The conversation also touches on the influence of AI on journalism and content creation, emphasizing the importance of quality in an increasingly crowded digital space. Takeaways Catherine transitioned from financial journalism to advertising to explore the intersection of business and culture. The advertising industry is evolving with a greater emphasis on creativity and technology. Consolidation in ad tech is leading to fewer players and more focus on transparency. Fraud and invalid traffic remain significant challenges in the advertising space. Walled gardens are dominating ad spend, raising concerns for open web publications. Regulation is slowly impacting how tech companies operate in the advertising space. The lack of visibility in programmatic advertising is a persistent issue. AI is changing the content landscape, but quality journalism remains essential. Mediocre content generated by AI can dilute the quality of information available online. The future of advertising will depend on balancing innovation with maintaining quality. Chapters 00:00 Introduction to Ad Tech and Journalism 02:07 Catherine's Journey into Advertising Journalism 04:01 The Intersection of Advertising, Culture, and Technology 07:51 Trends in Ad Tech: Consolidation and Transparency 12:02 Challenges of Fraud and Quality in Advertising 16:12 The Role of Walled Gardens in Advertising 20:04 Regulation and Its Impact on the Industry 23:51 The Influence of AI on Journalism and Content Creation Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ep. 52 Krista Panoff of Innovid joins AdTechGod and shares how CTV is becoming more accessible to a wider range of advertisers

Épisode 52

mardi 29 octobre 2024 • Durée 25:59

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid. In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way. She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and the fast paced CTV industry. Krista emphasizes the importance of focusing on opportunities rather than frustrations in an often very complex industry. Thank you Flashtalking by Mediaocean and AdLib: DSP Advertising Made Easy for sponsoring this episode. Takeaways Krista Panoff's career path was not linear, starting from a snowboard company to AdTech. The importance of adaptability when transitioning between companies and cultures. Every company has its challenges, and it's crucial to focus on opportunities. Innovid is expanding its offerings beyond measurement to enhance user experience. AI is playing a significant role in creative generation and optimization in advertising. CTV is becoming more accessible to a wider range of advertisers. The industry is seeing a shift towards self-serve ad management systems. Understanding the complexities of the ecosystem is vital for advertisers. The debate around monopolistic practices in AdTech is ongoing and complex. Career growth in AdTech requires perseverance through challenges. Chapters 00:00 Introduction to Krista Panoff and Her Journey 10:25 Career Highlights and Innovations at TransUnion 14:16 Innovid's Core Offerings and the Role of AI 17:41 The Future of CTV and Industry Trends 25:27 Debates in Ad Tech: Google and Trade Desk Perspectives 28:10 Final Thoughts on Career Growth and Innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ep. 51 Aziz Rahimtoola discusses diverse audiences and how to address them with AdTechGod

Épisode 51

mardi 22 octobre 2024 • Durée 27:48

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio. Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic. Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world. Thank you to Flashtalking and AdLib for sponsoring this episode. Takeaways Aziz transitioned from traditional media to mobile advertising due to declining TV ratings. Sabio aims to create a more inclusive media ecosystem for diverse audiences. The company focuses on efficiency in reaching both general and diverse markets. Cultural resilience during COVID-19 highlighted the strength of Sabio's team. Diverse audiences are seen as a growth opportunity for brands. Aziz believes in eliminating biases in data to better represent consumers. The future of advertising lies in understanding and representing diverse audiences. Streaming TV is democratizing content and changing the advertising landscape. Aziz encourages a fun and challenging work environment for his team. The rise of content creators is reshaping how audiences consume media. Chapters 00:00 Introduction to Sabio and Aziz Rahimtoola 01:47 The Journey from Traditional Media to Digital Advertising 05:52 Building an Inclusive Media Ecosystem 11:55 Cultural Resilience During COVID-19 17:00 The Future of Advertising and Content Creation Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ep. 50 Natalie Scully from Vevo sits down with AdTechGod

Épisode 50

mardi 15 octobre 2024 • Durée 21:10

In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO. Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space. The conversation leans into the importance of operational roles, the growth of connected television, and the challenges of balancing a demanding career with family life. Natalie also offers valuable insights on confidence, patience, and the significance of continuous learning in one's career. Thank you Flashtalking for sponsoring this episode. Takeaways Natalie emphasizes the non-linear paths many take in their careers. She highlights the importance of operational roles in media. Vivo's culture fosters creative thinking and adaptability. Connected television is a key growth area for Vevo. The industry is evolving with shorter content formats. Natalie reflects on her early days at ESPN as pivotal. Balancing family and career requires conscious decisions. Confidence and patience are crucial for career growth. Continuous learning is essential in the media industry. Networking and relationship-building are valuable skills. Chapters 00:00 Introduction to Natalie Scully and Her Journey 02:16 Career Path and Evolution in Media 07:41 Staying Power: Why Natalie Remains at Vevo 10:53 Vivo's Growth and Expansion in the Digital Space 13:03 Future Trends in Streaming and Content Consumption 16:15 Aha Moments: Discovering Passion in Media 18:49 Balancing Family and Career 22:01 Advice to Younger Self and Undervalued Skills Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ep. 49 John Whitmore of 33Across sits down for a conversation with AdTechGod.

Épisode 49

mardi 8 octobre 2024 • Durée 26:44

Episode 49 with special guest John Whitmore John is the Senior Vice President of Business Development at 33Across. In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the adtech space. John emphasizes the need for the industry to evolve and take responsibility for its actions. He also shares his perspective on work-life balance and finding happiness in both personal and professional life. Thank you Flashtalking for sponsoring this episode. Takeaways Media planning has evolved significantly over the years, from manual processes to the use of AI and data-driven targeting. Addressability and measurement are key focus areas in the industry, especially with the impending changes in signal loss and privacy regulations. The ad tech industry needs to take responsibility for its actions and move towards more ethical and transparent practices. Finding work-life balance and prioritizing personal happiness is important for long-term success and satisfaction in the industry. Chapters 00:00 Introduction and Guest Background 01:18 Getting into the Industry and the Evolution of Media Planning 04:45 The Impact of Digital and the Dot-com Boom 07:06 The Future of Ad Tech and the Role of AI 09:40 Addressability and Measurement in the Changing Landscape 15:21 The Challenges and Ethical Considerations in Ad Tech 20:35 Industry Responsibility and the Need for Change 26:10 Work-Life Balance and Finding Happiness in the Industry 28:42 Conclusion and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ep. 48 Laura Morrison from Amagi joins us on the AdTechGod Pod

Épisode 48

mardi 1 octobre 2024 • Durée 25:30

AdTechGod sits down with Laura Morrison Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi. Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry. Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together. Thank you to AdLib for sponsoring this episode. Takeaways Be curious and never stop learning in the ad tech industry. Ask questions and seek knowledge from experienced professionals. Consolidation in the industry can present challenges for tech providers. Platforms and OEMs are becoming the new publishers in the streaming and CTV space. Build connections and network to share knowledge and grow together. Chapters 00:00 Introduction and Background 03:13 The Journey in Ad Tech 07:57 Transition from Ad Ops to Business Development 10:30 Challenges in Business Development and Partnerships 12:28 Consolidation in the Ad Tech Space 17:31 Platforms and OEMs as the New Publishers 25:14 Building Connections and Sharing Knowledge Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ep. 47 Leslie Lee from Vistar Media chats joins AdTechGod

Épisode 47

mardi 24 septembre 2024 • Durée 24:08

AdTechGod sits down with Leslie Lee. Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem. Thank you AdLib for sponsoring this episode. Takeaways Digital out-of-home advertising is still in the early stages of market education, and there is a need to build awareness about its capabilities. Programmatic out-of-home is reaching a tipping point, with brands investing significant budgets in the channel. There is a growing trend of using digital out-of-home in lower-funnel campaigns and tying it to measurable results. The industry needs to help marketers shift their perception of out-of-home from being exclusively top-of-funnel to a more integrated part of their programmatic mix. Maintaining perspective and finding joy in your work are essential for long-term satisfaction in the ad tech industry. Chapters 00:00 Introduction and Background 01:21 The Journey into Ad Tech: From PR to Marketing 03:10 Educating Marketers about Digital Out-of-Home 11:18 The Tipping Point of Programmatic Out-of-Home 09:39 Finding Joy and Maintaining Perspective in the Ad Tech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

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AdTechGod Pod – Détails, épisodes et analyse

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