Explorez tous les épisodes du podcast Acupuncture Marketing School
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82 | Instagram Insights for Acupuncturists from Amrit Singh's Journey to 44k Followers
27 Aug 2024
00:32:34
Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok.
I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators.
In this episode, we talk about:
What kind of content Amrit has focused on to grow her following
How committing to her brand and her message has helped her get media exposure
Why creating video for social media feels like so much work, and how you can reduce the barriers and distractions to get better and faster at it
What marketing efforts bring the most patients to Amrit’s practice
How marketing for acupuncture is different from other industries
How to manage the inconsistency of entrepreneurship
And more
I hope you enjoy this episode with Amrit!
And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies.
This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.
81 | Get Local Media Exposure to Boost Your Acupuncture Business with PR Expert Mickie Kennedy
13 Aug 2024
00:28:00
Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.
I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too.
In this episode, Mickie and I talk about:
How to build a pitch to get your idea, and your acupuncture business, in the media
How to find contact info for journalists and producers of local TV shows so you can send them a pitch
What kinds of pitch topics get the best results
How often to submit pitches
Why local media is an easy win for local businesses
And much more
You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.
Register here for free. Of course, if you can’t make it live, a replay will be available afterwards.
You might already be familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant clinic management software and EMR.
Chasing down patients or clients for important information isn’t anyone’s idea of a good time, especially when there are forms to be filled, payments to be processed, and consents to be collected.
That’s why Jane has designed user-friendly online intake forms, so you can gather all the information you need ahead of the appointment — whether that’s health history, insurance details, or a credit card on file.
Jane will even send a friendly reminder 24 hours before a patient’s appointment if they haven’t completed their intake form yet — saving you from having to manually follow up.
To see Jane in action, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
71 | Get Creative: More Acupuncture Revenue for Less Effort with Jason Stein
19 Mar 2024
00:48:19
Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years.
He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals.
This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.
In this episode, Jason and I talk about:
Generating more revenue at your acupuncture clinic, but NOT adding to your workload
Hosting retreats as a way to increase revenue without breaking the bank
How to boost your acupuncture clinic rank in a Google search
What to focus on instead of social media
Donation clinics as a way to give back to the community while maintaining a cash-pay business model
Tips for optimizing your Google Business Profile for SEO
And much more
Hope you enjoy this episode with Jason!
Today's episode is sponsored by Acupuncture Marketing School, the online course (worth 15 NCCAOM PDA credits).
This week there's a special discount code just for podcast listeners. The code is PODCAST to save $100 and get a free 1:1 marketing strategy session with me.
Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities. It's a step-by-step marketing strategy to help you grow a meaningful, thriving practice.
It’s perfect for marketing beginners and anyone who feels like their marketing efforts are scattered and just not getting results.
Learn more about Acupuncture Marketing School (15 NCCAOM PDAs) here and don't forget to use code PODCAST to save $100 and get a free 1:1 Marketing Strategy Session with me.
70 | Improve Your Local SEO to Get More Acupuncture Patients with Lex Lancaster
27 Feb 2024
00:46:02
This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs.
We talk in detail about search engine optimization for acupuncturists and other local wellness businesses.
I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!
In this episode, we discuss:
How to decide on keywords for your acupuncture website
Do local businesses need a blog for great SEO?
What is a "queen" page on your website and why is it good for SEO?
Why Google is like a brain sitting in the dark until we take certain actions... 🤯
How long does SEO take before it starts working on your acupuncture website?
What to add to your acupuncture website to help reduce the doubts and fear of potential patients
69 | $200K in Her First Year in Acupuncture Practice with Gudrun Snyder
16 Feb 2024
00:32:13
Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.
She initially opened her doors in 2020 and made over $200,000 in her first year of acupuncture practice. Yes, in a pandemic.
She's been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.
In this episode, we talk about:
Gudrun’s journey of opening and expanding her acupuncture practice in Chicago
How a membership model has helped build her acupuncture practice
Creating a supportive work environment and allowing team members to practice in a way that suits their strengths
The challenges of marketing and generating acupuncture patients for multiple locations
Investing in public relations and social media management and bargaining for these services if you can’t afford them
What marketing has worked to build her practices, and what fell flat
And much more
Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.
She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!
Many of you are familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.
The team at Jane know your time is valuable and they’ve designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.
Whether you need to collect patient data, insurance policy information, health history, or consents, Jane’s Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.
You can also collect payment details securely through your intake form, via Jane’s PCI-compliant payment solution, saving your patients time at checkout.
To learn more about how Jane’s intake forms can help, head to jane.app/guide to book a 1-on-1 demo with a member of their team. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account.
68 | Passive Income Streams for Wellness Practitioners with Kayla Das
30 Jan 2024
00:35:04
Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.
Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!
I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.
In this episode, we talk about:
Earned income vs. passive income, and the concept of the income glass ceiling
Why passive income is not technically passive – but still worth the effort
How passive income requires more up-front work and faith, for a potentially larger payoff in the long run
Why choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoyment
And much more
I hope you enjoy this fun conversation with Kayla!
Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙
With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.
67 | Surviving Slow Seasons, TV Appearances, and the Necessity of Community with Roxanne Francis
16 Jan 2024
00:41:37
This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto.
Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television.
In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate.
Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey.
In this episode, we talk about:
How therapists and acupuncturists building their practices can benefit from community and support.
How Roxanne landed TV appearances that have helped build her therapy practice.
Roxanne's specific advice for pitching to TV producers.
Overcoming nervousness in public speaking.
How to plan for slow seasons in your practice.
Consistency on social media vs. being on social "constantly" and why they are not the same thing.
And much more.
Hope you enjoy this gem of an episode with Roxanne!
AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙
With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.
AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.
Save time and money with your own dedicated Acuhub receptionist.
65 | It's Never the Wrong Choice to Take Care of Yourself with Danielle Angela
22 Nov 2023
00:36:35
This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach.
With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values.
I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!
In this episode we talk about:
How it’s never the wrong choice to take care of yourself
Why the number of patients you’re seeing each week may not be a good measure of the health of your practice or of your health as a practitioner
How practicing what you teach your patients can change your practice and your life
A reminder that setting boundaries and creating structure in your practice helps prevent burnout so you can enjoy a long career in this medicine
What does “making it” mean and how to release the expectations that society and our professions may place on us
And much more
Plus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!
Use code GRATITUDE30 or GRATEFUL30 at checkout to save 30% on:
(Apologies, in this episode I mentioned both discount codes accidentally... it was supposed to be GRATITUDE30 but I have now set it up so that GRATEFUL30 works as well!)
64 | Clarify Your Marketing By Defining Your Lighthouse with East Phillips
30 Oct 2023
00:59:20
Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences.
She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm.
In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout.
She also loves to help acupuncturists create online classes and other alternate streams of income so they can have more freedom in their business.
I hope you enjoy this conversation with East!
Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!
This special sale ends on November 6th at midnight Pacific Time.
This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙
With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.
63 | Marketing Ethics, Informed Consent, and Google Ads with Liane Wood
19 Sep 2023
00:41:11
Today I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices.
Liane’s first career was in insurance, so she has a unique perspective on helping practitioners navigate risk as healthcare providers.
In this episode we talk about some unique ideas, including what makes ethical marketing, what counts as informed consent, and much more.
Liane also runs a successful multipractitioner practice, and we discuss what marketing is working for her right now.
This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice.
With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.
If you’re interested in learning more, head to jane.app/acupuncture-us. Or use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane.
80 | The Key to Acupuncture Patient Retention with Jessica Jones
01 Aug 2024
00:44:02
Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices.
Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.
In this episode we talk about:
How it’s normal for business to be slower in the summer, across all industries
Taking time off to have mental space for strategic business planning and goal setting
Quickly launching a summer marketing campaign
The key to acupuncture patient retention, aka, getting established patients to stay on their treatment plan
Why growing yourself is an important part of growing your business
I’m excited to share these with you. There are 24 done-for-you emails on topics like acupuncture for menstrual health, PMS, fertility, postpartum, hot flashes, and more.
They're easy to use: Simply copy the text, paste into your email provider (for example, MailChimp) edit to match your clinic, and hit send.
If you want more women’s health patients, these emails are a great choice because education is a huge part of marketing for us as acupuncturists.
That's the goal of these emails – educating and then converting people into patients.
I put a sample email on the landing page so you can see my writing style, how I reference research, the way I talk about acupuncture, etc., so you can decide if these are a good fit for you and your patients.
62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples
02 Aug 2023
00:37:28
This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.
They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.
And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.
As you’ll hear in the interview, I discovered Tori and Marla by taking their free microneedling class last year and have since integrated it into my practice. And I use their skincare line because I’m always searching for products with clean ingredients (without hormone disruptors), fair labor practices, sustainable packaging, etc.
We dig in and talk about everything. I think you’ll enjoy this one!
In this episode we talk about:
How both Tori and Marla left corporate careers to become acupuncturists
The struggle behind their decision to add skincare services into their acupuncture clinics
The reason they felt compelled to create their own clean skincare brand
Their transition to teaching skincare PDA classes to other acupuncturists, and why they love it so much
What Kenny Rogers has to teach us about entrepreneurship
61 | Community Acupuncture School with Michelle Hamilton
19 Jul 2023
00:36:46
This week I’m talking with Michelle Hamilton, founder of the online program, Community Acupuncture School.
Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people’s advice not to do it, and how it was one of the best decisions she ever made.
We also talk about:
How Michelle built that patio clinic into a successful multi-practitioner hybrid acupuncture practice with community acupuncture and one-on-one treatments that sees over 150 patients a week
How seeing multiple patients per hour in community style practice actually supports Michelle’s introverted nature
All the reasons community acupuncture is great for patient retention
Her sliding scale and membership options
And much more
If you’d like to launch a community clinic, or grow the one you already have, I think you’ll really enjoy this episode.
60 | Give Your Practice a TCM Treatment with Business Coach Julie Bear Don't Walk
05 Jul 2023
00:31:21
This week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk.
Julie has been a business coach in our industry for many years, as well as a successful practice owner.
I really enjoy her approach to coaching - it's all about building a practice that fits your life. She focuses on systems, capacity, and scaling while avoiding burnout.
Whether you're a solo practitioner looking to increase patient numbers, or you're ready to scale and hire more practitioners, Julie has great advice to share.
In this episode, we talk about: - How she grew her practice from a one-person show seeing 35 patients a week to a staff of eight helping over 150 patients a week - How her approach to business coaching is like applying a TCM treatment to your practice - Why internal systems are essential before applying marketing to your practice - How you can increase your capacity for seeing more patients without feeling burnt out - And much more.
Enjoy this conversation with Julie!
SHOW NOTES: - Life Flow Consulting Website: https://www.lifeflowconsulting.com/ - Julie's acupuncture practice website: https://www.juliebeardontwalk.com/ - Follow @lifeflow.consulting on Instagram: https://www.instagram.com/lifeflow.consulting/
59 | What if You Could Go On Vacation and Still Get Paid? With Joanna Sapir
20 Jun 2023
00:52:19
This week I'm talking with business strategist Joanna Sapir.
Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the practitioner.
In this episode we dig in and talk about her unique way of helping wellness providers set up treatment programs that not only better support their patients, but also generate regular monthly income and stability.
It's much more than creating a package or a membership. Joanna walks me through her process and we have a great time discussing the details.
This conversation gave me some really helpful insights about the way I run my cosmetic acupuncture packages at my office, and how I could change it to improve patient retention and compliance - and probably charge more!
I'm in for that!
We also discuss how solo practitioners can use this approach to go on vacation and still make income while they're away, and much more.
Buckle up for this fun interview and some radical new ideas!
58 | YouTube Marketing, Imposter Syndrome, and Japanese Acupuncture with Maya Suzuki
06 Jun 2023
01:00:40
This week I'm chatting with Maya Suzuki, acupuncturist, translator, and founder of the online program, ShinKyu University.
Maya trained in acupuncture in Japan and lived there for many years before returning home to the U.S. to open a private practice. She’s licensed to practice acupuncture in both Japan and the U.S.
Inside SkinKyu University, Maya teaches fellow acupuncturists to improve their technical skills and clinical results through Japanese-style needling and moxibustion.
In this episode, we have a lot of fun talking about a wide range of topics, including:
What's it like to study acupuncture in Japan
Why YouTube is an outstanding marketing strategy for online courses or brick-and-mortar businesses
Imposter syndrome and online visibility
The importance of know your audience (i.e., your ideal patients) before creating a ton of marketing content
This week we’re talking about new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients.
If you have trouble putting yourself or your business out there with marketing, then this episode is for you.
I hope that one or more of these perspectives really resonates with you, feels energizing and provides new motivation for getting visible with your business!
And this week, Acupuncture Marketing School is on sale, with quite a few free bonuses included for a total value of $1,632:
Acupuncture Marketing School, including 15 PDA credits ($697)
4 Bonus Lessons [Email List Building, SEO, and more] ($688)
60-Minute One-on-One Marketing Strategy Session with me ($247)
All for $497 when you use the discount code PATIENTBOOST.
56 | Design Your Acupuncture Practice on Your Own Terms with Jason Stein
25 Apr 2023
00:36:55
Welcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein.
Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years.
Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Oriental Medicine for over a decade. And he's offered both group and one-on-one coaching for many years.
Jason's goal is to help fellow acupuncturists grow their practices while thinking outside the box about what that might look like and how to achieve it.
I always appreciate that he gently challenges his clients to get honest about what they want, so that they can build a practice that supports that vision.
Jason also has tons of practical marketing ideas to help you get visible in your community.
I hope this fun conversation makes you think about what you need your acupuncture practice and marketing to look like in order to help you feel aligned, low-stress, and still meet your goals!
In this episode, we talk about:
How to optimize your Google Business profile to rank higher in a Google search
Jason’s decision to build a wellness center from the group up during the pandemic while living in a tiny house with his family
Tips to avoid burnout in your practice
Tips for introverts to feel comfortable and welcome at networking events
55 | Is a Virtual Receptionist a Good Fit for Your Practice? Interview with Jenn Collins
13 Apr 2023
00:28:41
This week I'm talking with Jenn Collins, founder of Acu Hub Virtual Receptionist services for acupuncturists.
*Sorry for the sound quality on this one! I'm editing the episodes myself and this was a little beyond my means to fix... but I didn't want you to miss on some great insights from Jenn!*
If you're not familiar, having a virtual receptionist means that phone calls to your office are forwarded to your virtual receptionist in their home office. They have access to your cloud-based online schedule so they can set up or reschedule appointments, answer questions about your office, etc.
In this episode we talk about my experience with Acu Hub. I've known Jenn a long time but I just recently started using the service.
Jen also runs a clinic with three acupuncturists and we talk about what's working for marketing her practice right now, what brought her to acupuncture, and much more.
Hope you enjoy it!
In this episode, we discuss:
How Jenn came up with the idea for virtual receptionist services for acupuncturists
My experience with Acu Hub at my practice
When a virtual receptionist is a good fit vs. an in-person employee
Google ads and print ads for growing a practice
Why you shouldn't use your personal phone number as your business phone number
Thinking outside the box about what kind of support you need at your clinic, and why that might look different for everyone
54 | Use Your Unique Strengths to Grow Your Acupuncture Practice with Clara Cohen
28 Mar 2023
01:00:01
Welcome! Today I’m thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated content creator. But more than that, she’s both effervescent and inspiring.
In her early 20s, Clara moved from France to Western Canada on her own, speaking little English. She was in the fitness industry for over a decade before her career change to Chinese medicine, and she's never looked back.
She brings so much energy and enthusiasm to everything she does. Talking with her is always a delight.
Clara’s been a licensed acupuncturist for 20 years in Canada, has been teaching future practitioners for 14 years, and is the sole creator of everything you see at AcuPro Academy for the past 7 years.
She's also the author of 3 TCM books.
Her mission is to support acupuncture students and practitioners all over the world, with easy to grasp and fun to learn Chinese medicine content!
In this episode, we talk about:
How Clara moved from France to Western Canada and learned English by herself
Her transition from the fitness industry to acupuncture school in her late 30s
Clara’s experience with Marie Forleo’s B-School
What one thing transformed her business and increased her patients from 20 to 55 in six months
How your unique strengths are the key to growing your acupuncture practice
The fact that despite being prolific and very visible on social media, Clara is an introvert and what this means for the rest of us introverts (good news)
Why no one cares what you look like on video
And much more
I hope you really enjoy this conversation with Clara. Let’s dive in!
53 | Building a Legacy-Leaving Business with Maika Endo
14 Mar 2023
00:31:01
Welcome back! This week I’m talking with Maika Endo, business coach and former owner of an award-winning spa in Beijing, which she managed remotely from 4,000 miles away.
Maika has so much experience as a small business owner and a unique approach to building a business that sustains you while healing others.
Born in Japan, Maika is currently based in Turkey and has lived all over the world including China, France, and the US.
Her goal is to help wellness entrepreneurs create businesses that leave a legacy and allow them to have a life of meaning and impact.
Maika shares how overwork led to exhaustion and illness many years ago, and how that experience informs the way she leads others & coaches wellness entrepreneurs.
Why getting clear on your personal values is essential to running a business
The various ways you can leave a legacy with your business, and why it matters
How social media is like a fast-paced highway, and long-form content (podcasts, blogs) are like a slow walk in the sunshine
The importance of focusing on your own goals instead of drowning in the “shoulds” and chasing after other people’s dreams
And much more
Donations for Turkey Earthquake Survivors and Programs:
Maika lives in Istanbul, Turkey. Though she is not at the epicenter of the recent earthquakes (which were in southern & central Turkey and Syria), she says the entire country felt the tremors.
Maika and her husband have been dedicated to relief efforts in the past month, and she's shared a few link to reputable nonprofits & fundraisers that are helping the nation recover from this tragedy.
If you’re inclined to donate, please consider these nonprofits to help support Turkey in the aftermath of the earthquakes:
79 | Why I Switched to Jane: Top Tips for Switching Acupuncture EHRs
09 Jul 2024
00:28:32
Welcome back! In this solo episode, I share my top five tips to make switching acupuncture EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.
I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode.
Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of thoughts for you.
The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.
With time-saving charting features, like custom smart narratives, chart duplication, and dictation (dictation, you guys!), Jane helps you finish charting your patient or client notes during work hours, not after hours.
And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.
To see how Jane can help you free up your evenings from admin tasks, head to meet.jane.app/more-time to book a personalized demo. But, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
52 | How to Use Reels for More Patients with Lindsey Thompson
16 Feb 2023
00:37:39
Welcome back!
Today I’m talking to acupuncturist Lindsey Thompson about making Instagram reels an effective and manageable marketing approach for your practice.
I’ve been following Lindsey and her content creation online for a LONG time. At least 5 or 6 years.
She runs multiple businesses, including a very successful private practice and an online nutrition program teaching patients how to integrate TCM dietary therapy into their lives.
What I really like about Lindsey’s approach to Instagram reels is that she subscribes to the idea of “done is better than perfect." I think we can all use more of that in our marketing!
This class focuses on how to teach your audience what they need to know, using very brief Reels, so they decide to make an appointment with you.
In this class for beginners, you’ll learn how to…
Create quick, easy reels from start to finish
Know what to say or share that interests your ideal patients
Connect with your audience in an authentic way
Move followers along the pathway to becoming paying patients
This week I'm chatting with acupuncturist and practice growth strategist Mandy Grazter, who's based in sunny Australia.
This is our THIRD attempt at recording this episode, and I'm thrilled it worked out. Our first two interviews were disrupted by an impossibly bad internet connection and a serious house flood, so it's a relief and a pleasure to finally bring you Mandy!
Mandy helps new acupuncturists in particular get set up to run and market their practices with confidence.
In this episode, we talk about:
Letting your personality and passion for this medicine shine in your social media
Setting your prices - Take the emotion out of that decision
Feeling comfortable raising your rates
Building a retirement as a small business owner
The cost of acupuncture school in Australia and their unique loan repayment approach
50 | Consistency and Authenticity on Instagram with Godfrey Fayne
24 Jan 2023
00:26:37
Today I’m talking with acupuncturist Godfrey Fayne all about Instagram.
Godfrey recently graduated from the Pacific College of Health Sciences in California with his doctorate (congrats!) and in the last year of school, he decided to really lean into content creation for his Instagram account (@gtheapprentice), which is how I discovered his account.
He shares fun and helpful Reels about Chinese medicine that resonate with patients and practitioners alike.
Godfrey really shines in his ability to create video content consistently and to show up as himself in his videos, and I’m excited to talk to him about that today.
If you’re on my email list, you know it was on sale last week BUT it’s honestly been a rough few weeks and I’m behind in producing Godfrey’s episode. So for my podcast listeners, I’m extending the discount code for one more week.
The discount code is EMAILMAGIC and you’ll save $40 on email templates.
These are real remails that I send to my patients. You can literally copy and paste them, make a few edits for your own practice, and either hit send or schedule them for the future.
My goal with these is to make your email marketing MUCH easier.
The emails are focused on pain, anxiety, and digestion, primarily, so if you like treating those things, they are likely a pretty good fit for your practice.
49 | Clarity, Confidence and Advocacy in Your Acupuncture Career with Nell Smircina
12 Jan 2023
00:40:38
Welcome back! Today I'm speaking with Nell Smircina, DAOM, an acupuncturist and advocate whose goal is to transform our industry.
Dr. Nell is an advocate, practitioner and consultant. She's built and scaled her practice and is passionate about sharing lessons learned (and continued learning!). She's currently completing her Executive MBA, with the objective of continuing forward movement for our medicine in the healthcare delivery system.
She's a columnist for Acupuncture Today, the Vice Chair of Public Policy for the American Society of Acupuncturists, and the Director of Development for the American Acupuncture Council.
Dr. Nell and I have been internet friends for a long time, although we've never met in person! I'm happy to invite you to our conversation about taking your acupuncture career in the direction that's calling to you.
We've both had unconventional paths after acupuncture school, and we talk about how there are so many opportunities in this profession - not just full-time practice.
We invite you to think of all the incredible ways you might contribute to our industry. Whatever you feel called to do, we're here to embrace it and encourage you to pursue it.
In this interview we talk about:
The Zone of Excellence versus the Zone of Genius in your career
How we can each be an advocate for our profession, with a special nod towards introverts
Confidence in clinic as a responsibility - and how confidence can be built on purpose
Considering not only the value you give, but also the value you receive from your work
Pursuing the path less traveled and releasing expectations in order to build a career you love
48 | How to Get More Acupuncture Patient Referrals from MDs with Elie Cole
20 Dec 2022
00:34:52
Happy Holidays! Today I'm talking with Ellie Cole, an acupuncturist in Oregon, about how to get more patient referrals from not just MDs, but all by biomedical professionals.
This is the third time I’ve interviewed Elie, and I'm always so grateful for how generous she is with her advice and suggestions on this topic.
We really dig in deep in this episode and talk about:
How to get in front of more MDs
What kind of questions are they're likely to ask once you have the opportunity to speak with them
How to answer those questions in a way that makes the MD decide that they want to send their acupuncture referrals to YOU
Elie has an online class, Chinese Medicine Explained, which is a wonderful, very thorough, step-by-step class that walks you through her process of getting in front of MDs, knowing how to speak to them and getting regular referrals.
And just for listeners of the Acupuncture Marketing School podcast she's offering a discount code for 15% off the class if you decide you’d like to join her!
The code is NEWYEAR15 and it expires at midnight on December 31st.
At the end of the interview, Elie offers her contact info in case you have any questions at all for her.
All right, let’s get started! Without further ado, Elie Cole.
SHOW NOTES: - Elie's online course, Chinese Medicine Explained (5 NCCAOM PDAs) - Discount code for 15% off is NEWYEAR15 (Expires midnight Dec. 31, 2022) - Contact Elie via text or email: (503) 860-8998 or elie@nourishingmedicine.com
It's not too late to start marketing your practice for the holiday season.
There are still simple things you can do to get in front of your audience this month that don’t require a ton of planning in advance, including sending short and sweet email newsletters.
Today I'm sharing the emails I'll be sending to my email subscribers for the month of December.
I'll be sending one email per week for four weeks, between US Thanksgiving and the final week of December.
I hope this inspires you to send your own emails and helps make the process streamlined and easy for you!
In this goal-setting and business-planning live workshop, we’ll be reviewing your 2022 – what worked well, what didn’t, what were your big and small successes.
Then you’ll be setting your BIG goals for 2023 and walking through a 90-day planning workbook to outline your next steps to achieve those goals.
When you walk away from this event you’ll have your first steps lined up, and lots of fresh new motivation, to pursue all the amazing things that you want for your work and your life in 2023.
I’d love for you to join me. It’s a 2-hour workshop and it’s $47.
Come together with other acupuncturists and experience a little bit of community.
There will be lots of quiet journaling time, some fun surprise giveaways, and overall really nice energy.
If you can’t attend live, no problem. There will be a replay available for 30 days for anyone who registers.
46 | Building a Business That Supports Your Life with Kali Edwards of June Mango Design
15 Nov 2022
00:35:17
Welcome back!
Today I'm excited to interview website designer and marketing expert Kali Edwards.
Kali is the founder of June Mango Design, a creative studio that works with healers and holistic brands. Her own experience with acupuncture led her to work with wellness entrepreneurs.
I think you'll like her because she has a lot of perspectives that resonate with East Asian medicine, including the power of rest, flowing with the seasons in your business and your life, and more.
She also offers a pretty unique service in which she builds and launches your website in just five days - the Go Live in 5!
In this episode, we talk about:
- How to avoid the comparison trap in your marketing (especially social) and in your business - What patients are really looking for the moment they land on your website - To niche down or not niche down? - How to create a business that supports the season of life you're in - What success means for Kali and why it should be fluid over time - And much more
45 | Why I Teach Marketing and - That Patient Who Didn't Want to Pay Me
26 Oct 2022
00:18:32
Welcome back! I've been on a bit of a hiatus, as you know, but interviews with fellow acupuncturists and marketing experts are on their way in November! Stay tuned.
This week I'm sharing why I teach marketing, about the person who taught and inspired me, whether I have any formal education in marketing, and more.
I say it all the time - I love marketing, and I love teaching it to fellow acupuncturists. BUT I don't often talk about the background behind it.
I'm also sharing a story about one patient who didn't want to pay me for continued acupuncture treatments, but offered me a deal on something else instead.
The discount code expires at midnight on Monday, Oct. 31st.
SHOW NOTES: - Acupuncture Marketing School [15 NCCAOM PDA credits] - Use code PATIENTBOOST to save $200 this week - The Patient Boost Bonus - Free enrollment if you sign up for Acu Marketing School this week! - Jason Stein's acupuncture practice management podcast, Wellness Renegades
This episode is an invitation to embrace creativity in your marketing.
Why? I hope this perspective helps you:
- Enjoy your marketing more - Feel like it’s an interesting and thoughtful process instead of required drudgery that you have to get over with
How do you put this into practice, the idea of injecting creativity and new ideas into your marketing?
I've got practical tips and ideas for you, as well as some homework this week!
Let's dive in.
Show Notes: - Qiological podcast (My interview comes out in the fall, stay tuned!) - Have an inspiring acupuncturist or marketer you'd like me to interview on the podcast? Someone who's brain you've always wanted to pick about how they do what they do? I'm making a list of potential people to interview! Send me their name >> michelle@michellegrasek.com
Tired of scouring the internet looking for acupuncture images, or spending time creating graphics (over and over, every week) for your social media marketing?
Let me save you A TON of time with 45+ gorgeous templates created just for acupuncturists, plus quick Canva design & branding tutorials!
78 | Starting an Acupuncture Practice from Scratch in Cyprus with Dimitri Boules
25 Jun 2024
00:48:02
This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful acupuncture clinic with his wife in New York City to relocate his family and their practice to the island of Cyprus in 2021.
We talk about:
What sparked their decision to leave everything behind and move across the world
How they’re building their new acupuncture practice from the ground up with no contacts or family in the country
What marketing has been working really well to bring in new acupuncture patients
What’s different building an acupuncture practicing in Cyprus, which has socialized medicine
Dimitri’s specialty and his online class on orthopedic acupuncture, the Oak Point Method
Prioritizing family and health over traditional measures of success
I hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.
This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia.
I know Australia is quite a big trip for those of us in the US but I hope you’ll consider joining us. I’m honored to be the international keynote speaker, and I’m joined by eight other practicing acupuncturists who are experts in business growth, social media, practice management, building a brand, and much more.
It’s going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that’s aligned with your own definition of success.
The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that’s about $530 US. Grab your reduced-price ticket while you can.
Plus I’ll be staying an extra half day the Monday after the conference to teach Acupuncture Marketing School in person. It’s the first time I’m teaching this coursework in person and it’s going to be a small group, so you’ll get plenty of time to ask questions and get feedback. I am really looking forward to it.
Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking!
The link is in the show notes to sign up and to view the lecture topics and everything else that’s included in this fabulous event.
Today I want to share a few new ways of thinking about marketing to remove some of the pressure and negative energy that we often apply to it, as well as give you fresh new perspectives.
Sometimes shifting our viewpoint about marketing and seeing it through a new lens can make a huge difference in our enthusiasm and commitment to it.
I find that these ideas are especially helpful if you're in a marketing rut and need some inspiration!
41 | Six New Networking Tips for Fellow Introverts
07 Jun 2022
00:20:44
Today we’re talking about a few of my best networking tips for introverts, or really anybody who doesn't love networking events.
As an introvert myself, networking meetings are probably my least favorite kind of marketing, but I make myself go because I really do think they’re effective, and we’ll talk about why in just a moment.
By and large I think that most acupuncturists - not all but most - consider themselves introverts.
Originally I came up with these tips to put into practice for myself.
Because I know that networking is an incredibly effective marketing avenue, and I do think it's worth my time and my energy, but I am the queen of responding “yes” to a networking event invitation, and then thinking up flimsy reasons not to attend them at the last moment. 😬
And in the seven years that I’ve been teaching marketing to other acupuncturists, many of my students and 1:1 clients have also let me know that they often feel the same way, AND that these tips are very effective.
If you’ve been waiting, now is the time to jump in and join me.
This is my marketing course for beginners. 🙌 So if you feel like you didn’t get enough marketing education in acupuncture school, or any at all, this is for you.
It’s also for you if you feel overwhelmed by marketing and have no idea where to start, or if you’ve tried some marketing in the past but not had any results.
Inside Acupuncture Marketing School, I walk you through the process of understanding the rules of marketing and how to apply them to creating a real marketing strategy for your practice, from start to finish.
The discount code SHOULD be applied already on the checkout page, but in case there's a tech glitch, you can use the code PATIENTBOOST to get $200 off.
And if you enroll this week, you also get access to the Patient Boost Bonus for FREE. This bonus training walks you through my exact strategy, my emails, etc. that helped me increased revenue by 33% last year from July to August.
Every year I offer two full scholarships to Acupuncture Marketing School, one to a practicing acupuncturist and one to an acupuncture student.
Acupuncture Marketing School it is a step-by-step marketing program to help you grow a meaningful and thriving practice. Of course, meaningful is based on your own definition of success what that looks like to you. No matter what kind of practice you want to build or what kind of patients you’re trying to reach, the course can help you.
My goal is to help you set up a strong brand and marketing structure so that you can build your dream business - one that serves you and your community.
If you're a regular podcast listener, you know I always encourage you to think about your marketing as an experiment. And I love to think of my own marketing efforts this way.
With any experiment, there's an understanding that it might not work out the way we want. It's just a fact of life.
Maybe it will work really well, maybe it won't. But we'll learn something in the process.
This perspective gives you the space and the freedom to get creative and try new things with your marketing.
It allows you to put yourself and your practice out there with less pressure.
It also allows you not to take the outcome of your marketing personally.
For example, if you have a marketing campaign that's a flop, that does NOT mean that you can't learn marketing.
Instead, recognize that the outcome of any marketing campaign is simply data. Information that you can use to create better and better marketing in the future.
💡 With that in mind, I'm trying something new at my practice this month!
We'll be accepting applications from Monday, May 9th through Thursday, May 12th.
If you want a chance to win a FREE seat in Acupuncture Marketing School, stay tuned. I'll be releasing details on exactly how to submit your application on Monday morning (4/9).
Each year we give away one seat to a practicing acupuncturist and one to an acupuncture student. Everyone is welcome to apply.
I know Ethics PDAs can by dry and boring, so I tried really hard to make this a fun class! 💃
We cover some totally different things that I bet you haven’t heard discussed in an Ethics PDA class yet, including:
Ethical testimonial collection
Ethical email marketing
Examples of really terrible unethical marketing
And more
We even watch a super short Monty Python video in the chapter about Ethics of Email Marketing. 🤩
Click here to save $15 (over 30%) before the sale ends at midnight on Tuesday, April 19th.
The discount code is already applied on the checkout page. Easy peasy!
Recently a Marketing Strategy client asked me how I do it all – run a practice and an online business teaching marketing, plus have a life, and keep all those balls in the air.
Spoiler alert - I don’t think I do it all well, all the time. But I'm always improving. Managing a business is a constant learning process!
Like everyone, I try really hard not to let those small details fall through the cracks. I'm happy to share what I've learned in my years as a business owner that helps keep me organized and on track.
And if you're feeling overwhelmed by all the administrative or marketing tasks that it takes to keep your small business running, know that you're not alone.
I think everyone asks this question, “How can I do it all?” at some point in their practice.
I think of this struggle like growing pains - it's a positive sign that you're at a tipping point in your business. You're busy, congrats!
Now it's time to step up and create new systems to support you so you can reach new levels of success and income in your practice.
Let's dive into the four things I recommend to help you through this phase, to move through what are essentially growing pains in your practice.
36 | My Marketing Budget for My Acupuncture Practice in 2021
05 Apr 2022
00:24:07
This week we’re talking all about marketing budgets for your acupuncture practice.
A few weeks ago, I gave a guest lecture at the Seattle Institute of East Asian Medicine all about digital marketing.
After the class, one of the students asked a fantastic question: “What is your average monthly marketing budget?”
And my really quick answer to that student was that I try not to spend too much money on marketing in terms of advertising. I really prefer organic marketing and the long-term marketing approaches that tend to be free but take more time and effort.
Basically, I made it sound like I don’t spend any money on marketing. 😳Which is incorrect!
And that’s what inspired this episode.
It was a quick and dirty answer, and the more I thought about it, the more I realized it’s a little misleading. Plus I think it’s really helpful to know: What exactly do I spend money on for marketing my practice?
So today I'm sharing a detailed review of my marketing budget from 2021.
Everything I spent to get my practice more visible last year.
I'll be sharing the numbers, including my total annual spend and what that works out to on a monthly basis.
35 | Springtime Marketing Ideas for Your Acupuncture Practice
22 Mar 2022
00:27:32
It's not too late for spring-themed marketing at your acupuncture practice!
Today I'm sharing eight spring marketing ideas to help you get visible in your community and get more patients on your schedule.
Of course, this time of year I encourage you to incorporate themes like revitalization, the opportunity for a reset or a fresh start, spring cleaning, and even tax season (!) into your marketing.
I hope you put one of these light, cheerful marketing ideas into action at your office.
34 | Four Categories of Facebook Ads for Acupuncturists
01 Mar 2022
00:29:28
Ever wanted to try Facebook ads for your acupuncture practice but had no idea where to start?
This week we’re covering some Facebook ad basics to help make your ads more effective and get a better return on your investment.
We'll be talking about:
Four categories of Facebook ads that I usually identify for acupuncturists
How knowing your marketing goal helps you decide which category of ad to create
The difference between creating a Facebook ad from scratch and hitting the “Boost Post” button
Why my Facebook ads coach always used to say that hitting the “Boost Post” button is like throwing your money away
Ohhh, controversial. We’re going dig into that.
And before we dive in, a quick PSA:
If you’ve ever wanted to pick my brain about marketing, one-on-one, now is the time!
The price for my 60-Minute Marketing Strategy Session is going up at midnight on March 14th.
Currently the price is $197 and the price will be going up to $247. Plus I’m limiting this to the first ten people who sign up at the current price of $197.
What can you use a 1:1 Marketing Strategy Session for?
You can use it for ANY marketing discussion that you’d like to have, but it’s often used for:
Creating an effective marketing strategy that’s the best use of your strengths and your time
If you have marketing questions and need clarity before taking action
Reviewing your current marketing (website and/or social media) and providing tips and suggestions
Help with content planning/brainstorming content creation
You can also use this session for questions about marketing or creating online courses, programs or services:
Guidance on creating an online course, like what to include or how to put it together
Help with the tech side of things, such as: course platforms, connecting your email marketing platform, etc.
Help with increasing sales if you already created and launched a course, but don’t make sales very often
Re-launching an online course or program to bring in revenue
Reviewing your sales page, launch emails, or other marketing
I’ve been selling online courses, eBooks, programs, coaching (you name it!) since 2016 and helping other acupuncturists with this is REALLY something I enjoy.
In fact, online courses and programs provide half my income, so I’m happy to work with you!
In a nutshell, if you need help with ANY kind of marketing, for your brick-and-mortar clinic or your online course or program, I'm happy to help you in a Marketing strategy Session!
33 | Three Tips to Make Your Email Marketing More Effective
15 Feb 2022
00:23:52
Last week, my Year of Email Marketing Templates for Acupuncturists was on sale and as a result, I got LOTS of questions.
Not just about the sale but about email marketing in general.
So today I want to talk about a few things that hold us back from email marketing, and all of the reasons why we really should lean into email marketing as acupuncturists, as small business owners in general.
I always recommend sending two emails a month.
I know the idea of two emails a month can be a little intimidating, not just writing that much content, but also the fear that you’ll be annoying your audience by sending two emails a month.
So I want to talk about this a little bit – why I recommend two emails a month, and why this is NOT too many emails.
Email marketing is a very effective, low-cost and low-pressure marketing avenue. But so few acupuncturists are doing consistently, and that's shame.
Today I share my philosophy on email marketing as well as my top three tips for making your email marketing more effective.
I hope this episode eliminates all the reasons you might be procrastinating your email newsletter - Let's dive in!
77 | How to Turn Website Visitors into Acupuncture Patients with Kali Edwards
04 Jun 2024
00:49:05
This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.
In this episode, we discuss:
The ideal website layout to get the attention of potential acupuncture patients
How knowing your target market is essential for an effective website
What is a branding hierarchy?
One thing that’s a waste of space on your website
What is a positioning statement and where does it belong on your website?
When writing less text is more beneficial on your site
This episode is sponsored by Jane, a clinic management software and EMR.
The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.
With time-saving charting features, like custom smart narratives, chart duplication, and dictation, Jane helps you finish charting your patient or client notes during work hours, not after hours.
And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.
To see how Jane can help you free up your evenings from admin tasks, head to the jane.app/more-time to book a personalized demo.
If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
How do you know whether you should raise your rates at your acupuncture practice?
Today I'm answering a listener question: "I raised my rates by $10 recently. I now charge $100 per treatment. How do I know I made the right choice?"
This episode covers four things to consider to help you make this decision.
Honestly, if you're already asking yourself this question, it's probably time to raise your rates!
And if you're worried about potentially losing people when you raise your rates, don't worry, we talk about that, too. It probably won't be nearly as many people as you're imagining!
Raising your rates has all kinds of benefits - listen in!
Today we’re talking about something that’s been coming up a lot lately for my marketing students, coaching clients, and in my own practice. It’s about setting priorities in your business.
I recently turned down a really good opportunity because it wasn’t in alignment with my number one priority for my practice, and that was tough.
Of course this time of year, goal-setting and priority-setting is top of mind for a lot of people, so we’re going to dig in deep to discuss the importance of defining a single priority for your business and how it can serve you better in the long run than dividing your time between multiple goals and resolutions.
Over the holiday I listened to the book, Essential, by Greg McKeown, on Audible. This got me thinking pretty deeply about my priorities in my business and my life.
In the past, I have enjoyed saying yes to everything. However, last year in 2021, it hit me that I just don’t have the mental or physical energy to say yes to everything anymore, and that is actually okay.
I’m finding that a lot of people feel the same way right now. How about you?
Let's dive in and discuss the idea of prioritizing just one thing in your business in 2022, for greater clarity, creativity, efficiency AND effectiveness!
30 | Best of 2021: How to Get More Local Followers on Your Instagram Account
11 Jan 2022
00:24:30
Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.
Do you ever feel like your only followers on Instagram are your mom, your friends from acupuncture school, or people from the other side of the country?
In other words, people who are unlikely to become paying patients?
If this is you, you’re not alone! I hear this ALL THE TIME from my students.
There are many ways to get your Instagram account in front of real people in your community and get them to decide to follow you.
Today we’re talking about seven ways you can do just that.
And remember: Getting more followers is NOT a vanity metric. It’s not about the number. It’s about getting in front of new local people so you have the opportunity to teach them about acupuncture and how much it can help them.
The more followers you have, the more people you can reach with your message, and the wider pool of potential patients you have. It’s that simple.
Let’s get into the episode and talk about these seven simple and effective methods!
29 | Best of 2021: How to Get More Google Reviews for Your Acupuncture Practice
04 Jan 2022
00:17:55
Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.
Ever wonder how the acupuncturist down the street has so many Google reviews?
Getting more Google reviews for your acupuncture practice is actually very simple, and I’m begging you to add this easy routine to your regular marketing calendar.
There are only two steps for getting more Google reviews, and I can’t wait to share them with you. I think you’ll start seeing results right away.
More reviews = better authority and trust online + higher Google rank = more patients!
This is info that I usually only teach inside Acupuncture Marketing School. It has it's own chapter, all about Google Reviews and Testimonials.
I wanted to share this easy and very effective marketing tactic with you today because I really want to support your practice and help you get new patients!
Let’s make it easy for new patients to choose YOU over the other local acupuncturists.