Acupuncture Marketing School – Détails, épisodes et analyse

Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok. 

I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators. 

In this episode, we talk about:

• What kind of content Amrit has focused on to grow her following
• How committing to her brand and her message has helped her get media exposure
• Why creating video for social media feels like so much work, and how you can reduce the barriers and distractions to get better and faster at it
• What marketing efforts bring the most patients to Amrit’s practice
• How marketing for acupuncture is different from other industries
• How to manage the inconsistency of entrepreneurship
• And more

I hope you enjoy this episode with Amrit!

And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies. 

This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.

Show Notes: 

• Follow Amrit on Instagram @6babebeauty and on TikTok @babefaceskincare
• Follow Amrit's clinic on Instagram @soni_wellness
• Amrit's website: 6babebeauty.com
• Sign up for the Free Marketing Q&A for Wellness Practitioners with Tori and Marla of TOMA Skin Therapies. Thursday, August 29th at 12pm Eastern.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

• How to build a pitch to get your idea, and your business, in the media
• How to find contact info for journalists and producers of local TV shows so you can send them a pitch
• What kinds of pitch topics get the best results 
• How often to submit pitches
• Why local media is an easy win for local businesses
• And much more

You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.

Register here for free. Of course, if you can’t make it live, a replay will be available afterwards.

Show Notes:

• Ereleases.com
• Mickie's Free PR Class
• Connect with Mickie on LinkedIn
• Free Marketing Q&A for Wellness Practitioners with me and TOMA founders Marla and Tori on Aug. 29th at noon

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.

If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place!

In this episode we talk about:

• What kind of ethical dilemmas are people usually worried about regarding AI?
• Why it helps to think of AI like a brilliant, helpful assistant
• How AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectives
• Practical suggestions for using AI in marketing your acupuncture practice
• Ideas for prompts to give ChatGPT to help you with content creation
• Who owns the content created by ChatGPT?
• And much more

SHOW NOTES:

• Jon’s Website: getclear.ai
• Jon’s Book, Get Clear on AI, on Amazon
• Join Jon on Instagram @teamgetclear
• ChatGPT: chat.openai.com
• Captions App – Eye Contact Corrector in Video

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years. 

He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals. 

This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.

In this episode, Jason and I talk about: 

• Generating more revenue but NOT adding to your workload
• Hosting retreats as a way to increase revenue without breaking the bank
• How to boost your rank in a Google search
• What to focus on instead of social media
• Donation clinics as a way to give back to the community while maintaining a cash-pay business model
• Tips for optimizing your Google Business Profile for SEO
• And much more

Hope you enjoy this episode with Jason!

Today's episode is sponsored by Acupuncture Marketing School, the online course (worth 15 NCCAOM PDA credits).

This week there's a special discount code just for podcast listeners. The code is PODCAST to save $100 and get a free 1:1 marketing strategy session with me.

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities. It's a step-by-step marketing strategy to help you grow a meaningful, thriving practice.

It’s perfect for marketing beginners and anyone who feels like their marketing efforts are scattered and just not getting results.

Learn more about Acupuncture Marketing School (15 NCCAOM PDAs) here and don't forget to use code PODCAST to save $100 and get a free 1:1 Marketing Strategy Session with me.

SHOW NOTES:  

• TIME-SENSITIVE: Jason's Facilitated Mastermind for Acupuncturists (2 Seats Left): wellnessrenegades.com/acupuncture-mastermind
• Jason's website: jasonstein.com
• Wellness Renegades on Instagram: @wellnessrenegades
• Follow Jason on Facebook
• Retreats for Business Owners:
• Acupuncture Marketing School (15 NCCAOM PDAs) - Use code PODCAST to save

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs. 

We talk in detail about search engine optimization for local wellness businesses. 

I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!

In this episode, we discuss: 

• How to decide on keywords for your local business
• Do local businesses need a blog for great SEO?
• What is a "queen" page on your website and why is it good for SEO?
• Why Google is like a brain sitting in the dark until we take certain actions... 🤯
• How long does SEO take before it starts working?
• What to add to your website to help reduce the doubts and fear of potential patients
• And much, much more

Hope you enjoy this jam-packed episode!

SHOW NOTES:

• Lex's website: lexlancaster.com
• Lex on Instagram: @lexlancaster_
• Book a free 15-minute discovery call with Lex
• Lex's podcast, Up in My Business

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.

She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic. 

She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.

In this episode, we talk about: 

• Gudrun’s journey of opening and expanding her acupuncture practice in Chicago
• How a membership model has helped build her practice
• Creating a supportive work environment and allowing team members to practice in a way that suits their strengths
• The challenges of marketing and generating patients for multiple locations
• Investing in public relations and social media management and bargaining for these services if you can’t afford them
• What marketing has worked to build her practices, and what fell flat
• And much more

Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.

She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!

SHOW NOTES:

• Website: www.moonrabbitacupuncture.com
• Instagram @moonrabbitacupuncture
• Gudrun's Business Insider interview
• Gudrun's Social Media Manager: Monika Dixon PR 

This episode is sponsored by Jane.

Many of you are familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.

The team at Jane know your time is valuable and they’ve designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.

Whether you need to collect patient data, insurance policy information, health history, or consents, Jane’s Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.

You can also collect payment details securely through your intake form, via Jane’s PCI-compliant payment solution, saving your patients time at checkout.

To learn more about how Jane’s intake forms can help, head to jane.app/guide to book a 1-on-1 demo with a member of their team. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.

Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!

I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.

In this episode, we talk about:

• Earned income vs. passive income, and the concept of the income glass ceiling
• Why passive income is not technically passive – but still worth the effort
• How passive income requires more up-front work and faith, for a potentially larger payoff in the long run
• Why choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoyment
• And much more

I hope you enjoy this fun conversation with Kayla!

SHOW NOTES:

• Kayla’s Passive Income Personality Quiz Quizhttps://quiz.tryinteract.com/#/63d406bc64d63a0016ae563a
• Follow Kayla on Facebook – Kayla Das Business Coaching
• Join Kayla’s private Facebook group – Boosting Business: Therapists Private Practice Community (5.5k members)
• Listen to Kayla’s podcast: Designer Practice Podcast
• Kayla’s website: kayladas.com

This episode is sponsored by Jane:

Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us. 

Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto. 

Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television. 

In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate. 

Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey. 

In this episode, we talk about:

• How therapists and acupuncturists building their practices can benefit from community and support.
• How Roxanne landed TV appearances that have helped build her therapy practice.
• Roxanne's specific advice for pitching to TV producers.
• Overcoming nervousness in public speaking.
• How to plan for slow seasons in your practice.
• Consistency on social media vs. being on social "constantly" and why they are not the same thing.
• And much more.

Hope you enjoy this gem of an episode with Roxanne!

SHOW NOTES:

• Roxanne's website: Francis Psychotherapy & Consulting
• The Therapist's Lounge
• Connect with Roxanne on Social Media: 
  • Instagram @francispsychotherapy
  • TikTok @francispsychotherapy
  • Facebook @francispsychotherapy
• AcuHub - Remote receptionist services for acupuncturists
• Free PDA Class: Email Marketing for Acupuncturists (1 NCCAOM PDA credit, Professional Enhancement Category)

This Episode is Sponsored by AcuHub:

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your  EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.  

Save time and money with your own dedicated Acuhub receptionist.  

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut. 

Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members. 

In this episode, we talk about: 

• Creating a company culture that aligns with your values
• What marketing has worked for Sarah and what hasn't
• Email newsletters as a powerful marketing tool for staying top of mind with patients
• How books and media appearances can enhance your authority and credibility
• Repurposing content and using platforms like Help a Reporter Out (HARO) to
• Staying adaptable to the ups and downs of running a business
• And more

I hope you enjoy this episode with Sarah!

Join me for the Acupuncture Business Planathon this Sunday!

>> Click here to learn more and register.

Can't join us live? No problem. A replay will be sent out to everyone who registers.

If you're a student OR finances are a little difficult year, feel free to email me at michelle@michellegrasek.com for a 1/2 off discount code.

Hope to see you there!

SHOW NOTES:

• Indigo Wellness Group Website
• Sarah's book, A Patient's Guide to Acupuncture
• Indigo Wellness Group Instagram @indigowellnessgroup
• Indigo Wellness Group Facebook @indigowellnessgroup
• Help A Reporter Out (HARO)
• Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach. 

With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values. 

I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!

In this episode we talk about:

• How it’s never the wrong choice to take care of yourself
• Why the number of patients you’re seeing each week may not be a good measure of the health of your practice or of your health as a practitioner
• How practicing what you teach your patients can change your practice and your life
• A reminder that setting boundaries and creating structure in your practice helps prevent burnout so you can enjoy a long career in this medicine
• What does “making it” mean and how to release the expectations that society and our professions may place on us
• And much more

Plus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!

Use code GRATITUDE30 or GRATEFUL30 at checkout to save 30% on:

• Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics Category)
• 60-Minute Marketing Strategy Sessions with Me (Single or Ongoing)
• A Year of Email Newsletter Templates for Acupuncturists (30+ emails)
• Acupuncture Social Media Graphics
• Instagram Reels for Acupuncturists For Beginners (3.5 PDA Credits)
• Acupuncture Marketing School (15 NCCAOM PDA Credits)
• And more

(Apologies, in this episode I mentioned both discount codes accidentally... it was supposed to be GRATITUDE30 but I have now set it up so that GRATEFUL30 works as well!)

SHOW NOTES:

• Danielle's website: drdanielleangela.com
• Follow Danielle on Facebook @drdanielleangela 
• Follow Danielle on Instagram @drdanielleangela
• Save 30% on all PDA classes, marketing templates, marketing coaching, and more at michellegrasek.com with code GRATITUDE30 or GRATEFUL30

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.