Accounting Talent Podcast – Détails, épisodes et analyse

Burnout is not just exhaustion—it’s a breakdown of how we cope, perform, and lead. 

In this episode of the Accounting Talent Podcast, we sit down with Lynnette Oss of ReInspired, a former firm owner turned burnout strategist. After spending years pushing through work and family demands—only to crash hard when personal emergencies hit—Lynnette realized the problem wasn’t her grit. It was the system she had built around her. 

She shares her raw story of rebuilding her firm multiple times, what finally broke her, and why she walked away from the numbers to help others prevent the same path. 

We explore: 

1️⃣ How burnout silently grows in even the “high performers” 

2️⃣ The 3-part framework for managing stress before it’s too late 

3️⃣ What firm owners can do to lead teams through busy seasons without sacrificing well-being 

How to spot the signs of burnout—in yourself and your team—and intervene early 

Whether you're feeling stretched or leading a team that is, this episode is a wake-up call—and a practical guide—to creating a healthier, more resilient firm. 

🎧 Listen now to learn how to recognize the signs, start real conversations, and lead with intention. 

Talent acquisition is a draining endeavor for many accounting firm owners. 

Chris Johnson of CJ CPAs knows the pain of trying to hire the right people. The time wasted, the money lost, the endless cycle of hiring and rehiring. 

After coming up short again and again, he knew something had to change. 

So, he did something bold: he offered a $50,000 sign-on bonus to attract top-tier talent to his firm, CJ CPAs. 

No tricks. No clawbacks. Just a clear, upfront investment in the right person. 

But this strategy wasn’t about throwing money at a problem — it was about rethinking how firms approach talent altogether. Chris turned recruiting into a marketing funnel, refined his messaging, and doubled down on culture. And while the bonus got attention, it’s what happened next that really matters. 

If you’ve ever struggled to find the right people — people who align with your values and want to grow with your firm — this episode of the Accounting Talent podcast is for you. 

In this episode of the Accounting Talent Podcast, Rob Brown talks to Nick Sinclair of TOA Global about what makes a great leader in accounting firms, focusing specifically on emerging leaders. Gain insights into the unique challenges that accounting firms face, including compliance, talent shortages, and evolving client expectations. Also discover how adaptability and coaching are critical skills for any accounting professional looking to take their leadership to the next level.

Key Takeaways:

• Emerging leaders are future partners and culture drivers in firms.
• Leadership in accounting isn't about titles—it’s about influence and vision.
• Adaptability is a must for leaders dealing with onshore and offshore teams.
• Coaching isn’t optional—it’s essential for developing team skills and confidence.
• Effective leadership directly impacts productivity and team engagement.
• Empowered leaders drive sustainable success and firm transformation.
• Long-term leadership investments lead to higher engagement and better firm culture.

Killer Quotes:

1. "Leadership isn’t about being the most technically capable—it’s about influence and vision."
2. "Adaptability in leadership is non-negotiable in the accounting industry."
3. "Coaching isn’t just a buzzword—it’s a game changer for accounting leaders."
4. "When your team feels supported, productivity doesn’t just happen—it soars."
5. "Empowering emerging leaders is what drives firms from profit to sustainable success."
6. "A pipeline of effective leaders is a long-term strategic advantage for any firm."
7. "Leadership growth isn’t about moving up alone—it’s about bringing others with you."

________

You can watch this specific episode on our YouTube Channel here: https://youtu.be/eXnUQMgMJzc

This is the Accounting Talent Podcast, dropping every Thursday to accounting professionals, finance specialists, software vendors, tech providers and influencers in the accountancy, CPA and bookkeeping space. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

Check out the Accounting Talent page on LinkedIn for more relevant content on getting ahead in the hiring game:

https://www.linkedin.com/company/talent-in-accounting

Thanks to our sponsors:

ACCOUNTINGFLY. Accountingfly connects employers with top U.S.-based accounting talent through a variety of services including dedicated searches, Always-On Recruiting, and freelance placements for seasonal or temporary needs. They specialize in remote accounting recruitment, recognizing early on the significant advantages that remote work offers to employers, job-seekers, and their own operations. They pride themselves on their track record of matching the right candidates with the right opportunities and building a robust team of industry experts. Additionally, their partnership with Going Concern—an esteemed source for accounting news and insights—further enhances their ability to stay on the cutting edge of remote recruiting by tapping into a natural pipeline of job seekers.

TOA GLOBAL. TOA helps you hire elite talent for your accounting firm. Join thousands of leading firms empowering their teams with job-ready outsourced accountants & bookkeepers. They work to unlock your firm’s potential with strategic accounting outsourcing services. The "TOA Global Difference" is simple - build a flexible, scalable outsourced accounting team to align with your firm now and as you grow. Crush the talent crisis and outsmart your competitors by adding highly skilled accounting professionals to your firm faster. Permanently increase your firm’s capacity with a dedicated outsourced...

As part of this Influencers in Accounting podcast, we are giving you some bonus episodes on the topic of influence. What is influence? Is it important? How influential are you?

You influence others more than you think. The ability to authentically make people think, act and speak in a certain way is a powerful currency in any environment.

Here at Accounting Influencers, we help amplify the brands, the messaging and the relationships of people who serve the accounting profession. You might be a qualified accountant in practice looking to get things done at work. For that you need credibility, a voice, a reputation.

You could be part of the software industry or fintech ecosystem surrounding accountants, selling your products and services either directly into accountants and firms, or indirectly through them to their clients.

Influence is a big part of the mix. So in this bonus series for the Accounting Influencers Podcast Network, hosts Rob Brown and Martin Bissett discuss the role of influence. And over 12 bonus episodes in the next 4 weeks, you'll get a quick fire overview of the 10 key areas, pillars or components of influence.

By going to https://accountinginfluencers.com and taking the Accounting Influencer Test you can score your influence over these 10 categories. For free.

In this episode, "Why Your Following Is a Key to Accounting Influence", we discuss about your network. Do you have a community, a tribe or a following? How many connections, fans or friends do you have? Influence and reputation come from two things - who you know and who knows you.

Take the test at https://accountinginfluencers.com and see how influential you really are. You'll also get some practical suggestions to increase your influence in your professional role.

You can also watch a video of this episode on Youtube here: https://youtu.be/XUp3Jpm5Wakk

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A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘

FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you!

➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show:

As part of this Influencers in Accounting podcast, we are giving you some bonus episodes on the topic of influence. What is influence? Is it important? How influential are you?

You influence others more than you think. The ability to authentically make people think, act and speak in a certain way is a powerful currency in any environment.

Here at Accounting Influencers, we help amplify the brands, the messaging and the relationships of people who serve the accounting profession. You might be a qualified accountant in practice looking to get things done at work. For that you need credibility, a voice, a reputation.

You could be part of the software industry or fintech ecosystem surrounding accountants, selling your products and services either directly into accountants and firms, or indirectly through them to their clients.

Influence is a big part of the mix. So in this bonus series for the Accounting Influencers Podcast Network, hosts Rob Brown and Martin Bissett discuss the role of influence. And over 12 bonus episodes in the next 4 weeks, you'll get a quick fire overview of the 10 key areas, pillars or components of influence.

By going to https://accountinginfluencers.com and taking the Accounting Influencer Test you can score your influence over these 10 categories. For free.

In this episode, "The Power of Writing to Build Accounting Influence", we discuss the root word of authority = author. So where do you show up in the written word? This is your thinking, your thought leadership, your opinions and insights that comes out in blogs, articles, books and a whole array of content.

Take the test at https://accountinginfluencers.com and see how influential you really are. You'll also get some practical suggestions to increase your influence in your professional role.

You can also watch a video of this episode on Youtube here: https://youtu.be/6DqYQhZZa9E

◣━━━━━━━━━━━━━━━━━━━━◢

A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘

FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you!

➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show:

As part of this Influencers in Accounting podcast, we are giving you some bonus episodes on the topic of influence. What is influence? Is it important? How influential are you?

You influence others more than you think. The ability to authentically make people think, act and speak in a certain way is a powerful currency in any environment.

Here at Accounting Influencers, we help amplify the brands, the messaging and the relationships of people who serve the accounting profession. You might be a qualified accountant in practice looking to get things done at work. For that you need credibility, a voice, a reputation.

You could be part of the software industry or fintech ecosystem surrounding accountants, selling your products and services either directly into accountants and firms, or indirectly through them to their clients.

Influence is a big part of the mix. So in this bonus series for the Accounting Influencers Podcast Network, hosts Rob Brown and Martin Bissett discuss the role of influence. And over 12 bonus episodes in the next 4 weeks, you'll get a quick fire overview of the 10 key areas, pillars or components of influence.

By going to https://accountinginfluencers.com and taking the Accounting Influencer Test you can score your influence over these 10 categories. For free.

In this episode, "How Speaking Skills Impact Accounting Influence", we discuss what stages have you stood on? What audiences have you addressed? Think about broadcasts you've made, podcast appearances, panels you've sat on, interviews you've done, talks you've presented.

Take the test at https://accountinginfluencers.com and see how influential you really are. You'll also get some practical suggestions to increase your influence in your professional role.

You can also watch a video of this episode on Youtube here: https://youtu.be/B2hkV8j-QOg

◤━━━━━━━━━━━━━━━━━━━━◥

A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘

FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you!

➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show:

On behalf of the Accounting Influencers Podcast Network, this is the "Influencers in Accounting" show, going live every Wednesday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today's episode 14, "Raising Fees Without Losing Clients: Loren Fogelman."

You can also watch this on youtube here: https://youtu.be/2jsby0fqNa8

Loren Fogelman Loren is an expert in pricing strategy and sales for accounting professionals. She coaches them to shift away from the “dollars-per-hour” pricing trap to a value-based pricing model. She is recognized by HubSpot as one of the world’s top business coaches. She delivers talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche accounting conferences.

She’s a regular contributor to Intuit’s Firm of the Future series, Accounting Web and the author of two Amazon best seller books: The Winning Point: How to Master the Mindset of Champions and The Success Solution: Break Through Limiting Beliefs for Business Success.

Key takeaways from this episode include:

★ what stops accountants from charging what they are worth and communicating their value

★ why accountants have emerged as unsung heroes from the pandemic because of how they've helped their clients

★ where to confidence to promise accountants they can 'double their fees without working extra hours' comes from

★ the importance of mindset for accounting professionals who lack the confidence to do something different and raise their fees

★ the kind of things that erode the confidence of accountants beyond their technical expertise

★ how the rates accountants charge are directly related to their self confidence

★ the differences between high and low quality clients for accounting professionals

★ why it is important for accountants to use the right words to communicate value and price rises to their clients

★ the key difference between value pricing and fixed pricing for accountants in practice

★ the three main ways accountants, CPAs and bookkeepers can increase their profitability

★ the surprising percentage of clients who will stay with their accountant after a significant increase in fees

★ what employed accountants who lack the power to set rates can do to convince firm owners and leaders to raise fees

★ what a pricing department or fee specialist might do to increase profit margins for an accounting firm

★ the key steps required for accountants to raise the fees of legacy or long-standing existing clients

★ what to say and not to say when justifying to accounting clients why fees are being increased

★ how accounting packages can separate value from fees and hourly rates

★ how accountants can prepare for natural objections and resistance from clients before they arise

★ the problems with the word 'value' and how it is seen differently by different people

★ what clients really care about when it comes to products and services from their accountants

★ the three things clients look for when they are considering staying with and growing with their accounting advisors

★ what makes some accounting clients leave a firm and why it is often good for accountants to let them go

★ free resource link to help accountants package their services and thus value price their offering: https://www.businesssuccesssolution.com/package/

★ how the three tier 'good, better, best' pricing works for accounting professionals who want to significantly increase their rates

★ words of encouragement for accountants who want to get started and make changes with their pricing...

As part of this Influencers in Accounting podcast, we are giving you some bonus episodes on the topic of influence. What is influence? Is it important? How influential are you?

You influence others more than you think. The ability to authentically make people think, act and speak in a certain way is a powerful currency in any environment.

Here at Accounting Influencers, we help amplify the brands, the messaging and the relationships of people who serve the accounting profession. You might be a qualified accountant in practice looking to get things done at work. For that you need credibility, a voice, a reputation.

You could be part of the software industry or fintech ecosystem surrounding accountants, selling your products and services either directly into accountants and firms, or indirectly through them to their clients.

Influence is a big part of the mix. So in this bonus series for the Accounting Influencers Podcast Network, hosts Rob Brown and Martin Bissett discuss the role of influence. And over 12 bonus episodes in the next 4 weeks, you'll get a quick fire overview of the 10 key areas, pillars or components of influence.

By going to https://accountinginfluencers.com and taking the Accounting Influencer Test you can score your influence over these 10 categories. For free.

In this episode, "The Role of Track Record in Accounting Influence", you'll hear about how to consider the results you've brought about, the impacts and outcomes of your interventions. And not just one offs, but consistently over time. longevity in the game speaks to consistency and repeated success. Muhammad ali - it aint bragging if you've done it. but so many so called influencers are just hot air and hype. So what endorsements, testimonials, case studies and recommendations do you have?

Take the test at https://accountinginfluencers.com and see how influential you really are. You'll also get some practical suggestions to increase your influence in your professional role.

You can also watch a video of this episode on Youtube here: https://youtu.be/QscmCnM_12g

◣━━━━━━━━━━━━━━━━━━━━◢

A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘

FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you!

➺ Main show website. For access to every single show with full shownotes:

As part of this Influencers in Accounting podcast, we are giving you some bonus episodes on the topic of influence. What is influence? Is it important? How influential are you?

You influence others more than you think. The ability to authentically make people think, act and speak in a certain way is a powerful currency in any environment.

Here at Accounting Influencers, we help amplify the brands, the messaging and the relationships of people who serve the accounting profession. You might be a qualified accountant in practice looking to get things done at work. For that you need credibility, a voice, a reputation.

You could be part of the software industry or fintech ecosystem surrounding accountants, selling your products and services either directly into accountants and firms, or indirectly through them to their clients.

Influence is a big part of the mix. So in this bonus series for the Accounting Influencers Podcast Network, hosts Rob Brown and Martin Bissett discuss the role of influence. And over 12 bonus episodes in the next 4 weeks, you'll get a quick fire overview of the 10 key areas, pillars or components of influence.

By going to https://accountinginfluencers.com and taking the Accounting Influencer Test you can score your influence over these 10 categories. For free.

In this episode, "How Your Competence Affects Accounting Influence", you'll hear about expertise. What are you good at? What do you know lots about? What do you find easy that others find difficult? Can you make the complex simple? Consider your skills and competences. What do you bring to the table? What are your qualifications, accreditations and credentials?

Take the test at https://accountinginfluencers.com and see how influential you really are. You'll also get some practical suggestions to increase your influence in your professional role.

You can also watch a video of this episode on Youtube here: https://youtu.be/KahzRYZbzt0

◣━━━━━━━━━━━━━━━━━━━━◢

A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘

FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you!

➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

➺ LinkedIn. For announcements of published shows, tagging guest so you can

As part of this Influencers in Accounting podcast, we are giving you some bonus episodes on the topic of influence. What is influence? Is it important? How influential are you?

You influence others more than you think. The ability to authentically make people think, act and speak in a certain way is a powerful currency in any environment.

Here at Accounting Influencers, we help amplify the brands, the messaging and the relationships of people who serve the accounting profession. You might be a qualified accountant in practice looking to get things done at work. For that you need credibility, a voice, a reputation.

You could be part of the software industry or fintech ecosystem surrounding accountants, selling your products and services either directly into accountants and firms, or indirectly through them to their clients.

Influence is a big part of the mix. So in this bonus series for the Accounting Influencers Podcast Network, hosts Rob Brown and Martin Bissett discuss the role of influence. And over 12 bonus episodes in the next 4 weeks, you'll get a quick fire overview of the 10 key areas, pillars or components of influence.

By going to https://accountinginfluencers.com and taking the Accounting Influencer Test you can score your influence over these 10 categories. For free.

In this episode, "The Vital Role of Character in Accounting Influence", you'll hear that character speaks to how likeable and trustworthy you are. Do you keep your promises and commitments? Are you easy to work with? Are you agreeable and reliable, or confrontational and a diva?

What are you like with relationships, partnerships, alliances and negotiations? Are you real and authentic, and even a bit vulnerable? Or do you have different faces/personalities for different people? Are you value driven and principled?

Take the test at https://accountinginfluencers.com and see how influential you really are. You'll also get some practical suggestions to increase your influence in your professional role.

You can also watch a video of this episode on Youtube here: https://youtu.be/iBPRA_zRbyQ

◣━━━━━━━━━━━━━━━━━━━━◢

A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘

FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you! Follow the Accounting Influencers Broadcast Network shows - we'd love to keep you informed on latest...