A Life In Marketing – Détails, épisodes et analyse

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A Life In Marketing

Dr Tom Bowden-Green and Dr Hanne Knight

Business & Entrepreneuriat

Fréquence : 1 épisode/46j. Total Éps: 20

This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.

Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.

The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.

We're also on LinkedIn:

https://www.linkedin.com/in/hanne-knight-36b60041/

https://www.linkedin.com/in/tombowdengreen/

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇬🇧 Grande Bretagne - marketing
18/05/2026
#87
🇫🇷 France - marketing
22/11/2025
#96
🇫🇷 France - marketing
21/11/2025
#73
🇫🇷 France - marketing
20/11/2025
#56
🇬🇧 Grande Bretagne - marketing
17/10/2025
#98
🇨🇦 Canada - marketing
20/05/2025
#96
🇨🇦 Canada - marketing
19/05/2025
#54
🇬🇧 Grande Bretagne - marketing
26/02/2025
#90
🇬🇧 Grande Bretagne - marketing
05/12/2024
#99
🇬🇧 Grande Bretagne - marketing
13/10/2024
#87

Spotify

Aucun classement récent disponible

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Qualité du flux RSS

Correct

Score global : 73%

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Liste des épisodes récents, avec titres, durées et descriptions.

Building Brands Bristol 2024

Saison 1 · Épisode 7

vendredi 6 septembre 2024 • Durée 38:46

In this episode, recorded in the Bristol Business School studio, we speak to five of the presenters from the Building Brands Conference in Bristol.

Each guest gave a quick summary of the main points from their presentations, as well as telling us a little bit about what their work in digital marketing involves. Our guests are (in order of appearance):
1. Heather Murray, AI for Non-Techies: Why AI doesn't need to be daunting
2. Harry Cobbold, Unfold: The importance of user-experience
3. Maret Reutelingsperger, Mobe Digital: The link between email and search results
4. Joe Wright, Ambitious PR: Protecting your online reputation
5. Harriet Barter and Owen Prior, Launch: AI and PPC advertising

To find out more about Building Brands, including the next event in Exeter on 7th November, go to https://www.building-brands.co.uk/

If you enjoy the podcast, please subscribe!

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Advertising on social media with Vasia Apostolaki

Saison 1 · Épisode 6

mardi 20 août 2024 • Durée 25:56

This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands.

We discuss why social media advertising is so effective, ethical issues, and areas for future development.

As usual we also discuss some interesting academic research in this area.

You can connect with Vasia on LinkedIn: https://www.linkedin.com/in/apostolaki/

Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk

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Using AI in marketing with James Vincent

Saison 1 · Épisode 5

vendredi 10 mai 2024 • Durée 40:06

We sit down with digital marketing consultant, James Vincent, to discuss his expertise in artificial intelligence (AI). James is also a digital marketing lecturer and a PhD student studying the use of artificial intelligence in marketing.

James refers to some AI tools that he is currently working with, as well as reflecting on some of the points from his recent TedX Talk about ethics and AI.

As always, Hanne and I also discuss some of the latest research relating to this week's topic - AI and marketing.

You can reach James via LinkedIn and find out more about his consultancy, Hot Source Creative, here: https://www.hotsourcecreative.com/.

Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk

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The evolution of SEO with Luke Whitaker

Saison 1 · Épisode 4

jeudi 28 mars 2024 • Durée 32:38

As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines.

We then chat to Luke Whitaker, Senior SEO Consultant at Organic, about search engine optimisation (SEO). Luke tells us about his passion for educating people about SEO. We also discuss recent changes to the Google algorithm, his advice for smaller businesses trying to attract traffic on search engines, and tools for understanding user behaviour.

We also discuss the role of generative AI in SEO, and whether TikTok is a search engine…

To contact Luke, you can email him (lukewhitaker4@gmail.com) or find him on LinkedIn here: https://www.linkedin.com/in/luke-whitaker-886948b4/

You can also subscribe to Luke's podcast Making Everyone A Little Bit SEO here: https://open.spotify.com/show/1b5mAiXiTIZhIIKghR9hbh

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Effective websites and ethical behaviour with Ryan Webb

Saison 1 · Épisode 3

jeudi 29 février 2024 • Durée 36:48

In this episode we chat to a conversion optimisation expert, Ryan Webb, about his work in making websites more commercially effective. With more than 20 years of experience, Ryan is a recognised expert in this field and has worked with a wide range of clients.

Ryan shares his 4-point plan for reviewing and improving websites, as well as explaining his decision to become a B Corp and to generally consider the impact of his work from an ethical perspective.

As always, Hanne and I also discuss some of the latest research in this area of digital behaviour.

You can reach Ryan via his website https://ryan-webb.co.uk/.

Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk

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Communicating creatively with Ross Middleham

Saison 1 · Épisode 2

jeudi 1 février 2024 • Durée 31:20

We chat to Ross Middleham, Creative Lead at the Met Office. How does he encourage the Met Office to engage a wide range of audiences creatively? How can he be creative when communicating online around serious issues such as the weather and climate change? How does he deal with negativity around these issues? Does he have any tips for marketers and communicators when trying to think creatively?

So many questions, and around 30 minutes to answer them!

As always, we begin this episode with a quick summary of some interesting academic research, relating to digital behaviour.

We hope you enjoy this discussion and the podcast in general. Please share and subscribe if you do!

Feel free to contact either of us (Hanne or Tom) directly if you want to discuss any of the points covered: Hanne.Knight@plymouth.ac.uk, or Tom.Bowden-Green@uwe.ac.uk

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Social media expert Luan Wise

Saison 1 · Épisode 1

vendredi 5 janvier 2024 • Durée 34:18

In this first full episode we chat to social media expert Luan Wise about her new book. Among our topics of conversation, we discuss the fundamental principles of using any social media platform for marketing, the difference between 'digital immigrants' and 'digital natives', and Luan's own route to becoming a social media consultant.

We begin this episode with a quick summary of some interesting academic research that caught our attention, relating to digital behaviour.

Luan's book is called 'Planning for Success: A practical guide to setting and achieving your social media marketing goals'. You can buy it in paperback, Kindle, and audiobook formats here: https://www.amazon.co.uk/Planning-Success-practical-achieving-marketing-ebook/dp/B0CL5MD63S?

We hope you enjoy this discussion and the podcast in general. Feel free to contact either of us (Hanne or Tom) directly if you want to discuss any of the points covered: Hanne.Knight@plymouth.ac.uk, or Tom.Bowden-Green@uwe.ac.uk

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An introduction to the podcast

Saison 1

vendredi 24 novembre 2023 • Durée 09:39

Marketing analytics with Jill Quick

Saison 1 · Épisode 8

vendredi 1 novembre 2024 • Durée 42:50

We chat with Google Analytics expert Jill Quick about the importance of collecting and analysing the right data. Jill tells us why it marketers should take a strategic approach to measurement, and why she called her business The Coloring In Department.

You can connect with Jill here: https://www.linkedin.com/in/jillquick01/

You will also find plenty of further resources on Jill's website: https://www.thecoloringindepartment.com/

Jill also refers to a free online GA4 course on Wix Studio Academy: https://www.wix.com/studio/academy/courses/google-analytics-4

She also refers to a good book on analytics: https://www.amazon.co.uk/Lean-Analytics-Better-Startup-Faster/dp/1098168186/

We discuss a couple of related pieces of academic research:

Many people don't use Google Analytics to its full extent: https://dl.acm.org/doi/abs/10.1145/3578503.3583601

Need to map analytics to the consumer journey: https://doi.org/10.1057%2Fs41270-020-00098-0

You can contact Hanne at Hanne.Knight@plymouth.ac.uk and Tom at Tom.Bowden-Green@uwe.ac.uk

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Social media content for TV shows, with Jenny Novitzky

Saison 1 · Épisode 11

lundi 24 février 2025 • Durée 33:46

Jenny Novitzky makes social media content for some of the UK's top TV shows. Her work as a senior digital producer has included content for The Great British Bake Off, The Great British Sewing Bee, The Great Pottery Throw Down and The Piano. In fact, Jenny has appeared on more series of Bake Off than Mary Berry, Mel and Sue! The chances are, many of you have seen and engaged with Jenny's content.

We chat to Jenny about the importance of adjusting content to different platforms, second screen viewing, and the chaos internet among other topics!

You can connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenny-novitzky-b4952b2b/

You can also find out more about her work on her website: https://www.jennynovitzky.co.uk/

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