10 Minute Masterclass – Détails, épisodes et analyse

The words you use as a leader can build your team up or break them down. 

In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the art of giving effective feedback—a critical skill for any business leader. Whether you’re running a startup or leading inside a nine-figure brand, how you deliver feedback directly impacts team performance, culture, and growth. Trey shares his personal journey of learning how to give and receive feedback the right way, breaking down a proven framework to make feedback clear, constructive, and actionable.

If you want to strengthen your leadership skills and create a culture of growth, this episode is for you.

Found value in this show? Don't forget to leave a review.

Key Takeaways
- Why most leaders struggle to give feedback effectively—and how to fix it.
- How to give feedback that builds confidence instead of tearing people down.
- The three essential elements of good feedback: Clarity, Constructiveness, and Delivery.
- Why great feedback sometimes hurts, but never harms.
- How to use the SBI Model (Situation, Behavior, Impact) to give structured, actionable feedback.

Timestamped Highlights
- [00:00] – How feedback can make or break your team’s performance.
- [01:30] – Trey’s personal lesson on learning to receive and give feedback.
- [03:00] – The biggest mistake leaders make when delivering feedback.
- [05:00] – The three essential elements of effective feedback.
- [06:30] – Why feedback should be clear, constructive, and delivered in the right setting.
- [07:15] – The power of one-on-one feedback vs. public feedback—and how to know the difference.
- [08:30] – How to use the SBI Model (Situation, Behavior, Impact) to structure feedback.
- [09:00] – Final takeaway: Feedback is an art—master it, and you’ll unlock the potential of your team.

Call to Action
Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Trey’s Instagram: https://www.instagram.com/trey_sheneman
Herald’s Instagram: https://www.instagram.com/herald_co

The difference between a chaotic business and a smooth-running machine? Reducing drag. 

In this episode of 10-Minute Masterclass, Trey Sheneman shares a real-world lesson from Chick-fil-A on how project management can make or break a business. Whether you're a solopreneur or scaling past $5M, optimizing workflow, efficiency, and team bandwidth is the key to unlocking growth. Trey breaks down the two T’s of project management—Technology and Team—and why hiring the right project manager can be a game-changer.

If your business constantly feels behind, it’s time to eliminate the bottlenecks.

Found value in this show? Don't forget to leave a review.

Key Takeaways
- Why drag is the hidden killer of business efficiency—and how to spot it.
- What Chick-fil-A’s operational systems teach us about project management.
- The two T’s of project management: Technology (tools) and Team (people).
- The best project management tools (ClickUp, Asana, Basecamp) and how to use them.
- When and why to hire a project manager—and how it can unlock scalable growth.

Timestamped Highlights
- [00:00] – What separates a chaotic business from a smooth-running machine? Reducing drag.
- [01:30] – How Trey ended up working inside Chick-fil-A stores—and what he learned.
- [03:00] – The hidden system behind Chick-fil-A’s speed and efficiency.
- [05:45] – Why every business needs structured project management—no matter the size.
- [06:30] – The best tools for project management and how to choose the right one.
- [07:15] – Why the right project manager can transform your business operations.
- [08:30] – How tracking workflow and reducing inefficiencies creates sustainable growth.
- [09:00] – The big takeaway: Efficiency isn’t accidental—build the right systems.

Call to Action
Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Trey’s Instagram: https://www.instagram.com/trey_sheneman
Herald’s Instagram: https://www.instagram.com/herald_co

Marketing to everyone is marketing to no one. Growth-focused businesses market to an audience of one. 

In this episode of 10-Minute Masterclass, Trey Sheneman breaks down how to create your Ideal Customer Profile (ICP)—the key to higher conversion rates, better retention, and scalable sales growth. Using real-world case studies, Trey walks through a four-step process for identifying, refining, and testing your ICP so your sales team can close more deals with less effort. If you’re serious about increasing sales efficiency and customer loyalty, this episode is a must-listen.

Found value in this show? Don't forget to leave a review.

Key Takeaways:
- Why most businesses get ICPs wrong—and how that leads to wasted time and money.
- The four-step framework for defining your ICP: demographics, psychographics, triggers, and validation.
- Why customer pain points and decision-making processes matter more than surface-level data.
- The power of refining and testing your ICP over time—it’s not a one-and-done process.
- How a company scaled 250x in one year by focusing only on its best-fit customers.

Timestamped Highlights
- [00:00] – Why marketing to everyone is marketing to no one.
- [01:30] – Defining an Ideal Customer Profile (ICP)—and why it’s essential for scaling.
- [03:00] – The four steps to building an ICP that actually works.
- [04:15] – Step 1: Demographics—why this is the starting point but not the finish line.
- [05:45] – Step 2: Psychographics—understanding customer pain points and emotional drivers.
- [06:30] – Step 3: Triggers—what makes someone ready to buy right now.
- [07:15] – Step 4: Validation—testing, refining, and iterating your ICP over time.
- [08:30] – Why nailing your ICP turns transactional businesses into relationship-driven flywheels.
- [09:00] – Final takeaway: Your ICP isn’t static—your business grows when your ICP evolves.

Call to Action
Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Trey’s Instagram: https://www.instagram.com/trey_sheneman
Herald’s Instagram: https://www.instagram.com/herald_co

If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?

In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a proven seven-step process for diagnosing and improving your marketing strategy. Built from real-world experience across startups and nine-figure brands, this method helps business owners create a clear, strategic path to predictable growth.

If you want to eliminate wasted marketing spend, tighten your positioning, and drive better business results, this episode is for you.

Found value in this show? Don't forget to leave a review.

Key Takeaways
- Why most businesses operate without a clear marketing roadmap—and why that’s a mistake.
- The COMPASS Method: a seven-step audit framework that reveals blind spots and opportunities.
- How to identify weaknesses in your messaging, targeting, and customer journey.
- The power of quarterly strategic planning to focus resources on what moves the needle.
- Why the biggest marketing breakthroughs come from refining strategy—not just execution.

Timestamped Highlights
- [00:00] – Why growth requires clarity, alignment, and direction in marketing.
- [01:30] – The origin of The COMPASS Method and how it transformed businesses.
- [03:00] – The seven steps of The COMPASS Method and how they build on each other.
- [04:15] – How to conduct a competitive set analysis to see where you stand.
- [05:00] – The importance of mapping your customer experience to eliminate friction.
- [05:45] – Promo: Ready for predictable growth? Learn more about The COMPASS Method—email Trey at trey@weareherald.co.
- [06:00] – Why messaging and positioning should come from your market, not your mind.
- [07:15] – How to use a SWOT analysis to refine marketing execution.
- [08:30] – The quarterly strategic plan—turning insights into focused action.
- [09:00] – Why The COMPASS Method is the most valuable marketing exercise you can do.

Call to Action
Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Trey’s Instagram: https://www.instagram.com/trey_sheneman
Herald’s Instagram: https://www.instagram.com/herald_co

Every business growth challenge comes down to solving problems in marketing, sales, operations, or leadership—the four core drivers of predictable business growth.

10-Minute Masterclass exists to deliver real-world, no-fluff business strategies that founders and business leaders can apply immediately. In this pilot episode, host Trey Sheneman shares his personal journey—from scaling marketing agencies to leading inside nine-figure brands—and why this podcast is built to serve entrepreneurs, operators, and business leaders looking to grow. If you’re building, this show is for you.

Found value in this show? Don't forget to leave a review.

Key Takeaways
- The four core drivers of business growth and why every problem ties back to them.
- How real-world experience, not theory, shaped this podcast.
- The goal of the show—quick, actionable lessons designed for busy founders and executives.
- Why business success is about learning, executing, and refining at every stage.
- The MC influence behind the show—expect direct, no-fluff insights (with the occasional hip-hop reference).

Timestamped Highlights
- [00:00] – Why business growth always comes from solving problems in marketing, sales, operations, or leadership.
- [01:30] – Trey's background—from scaling agencies to leading inside major brands.
- [03:00] – The inspiration behind 10-Minute Masterclass—real-world lessons, not theories.
- [04:15] – Who this podcast is for—builders at every stage, from early entrepreneurs to executives.
- [05:45] – What to expect: one weekly, high-density, 10-minute episode with actionable takeaways.
- [06:30] – The influence of Trey’s hip-hop background—expect an MC-style delivery.
- [07:15] – How to get involved—subscribe, share, and send in topic requests.

Call to Action
Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Trey’s Instagram: https://www.instagram.com/trey_sheneman
Herald’s Instagram: https://www.instagram.com/herald_co

10 Minute Masterclass = Timeless business principles.

This is Trey Sheneman giving everything of himself to this community.  

As Host and Lead Emcee here’s what he'll deliver: 
- Bite-sized lessons. 
- No Fluff.  
- Bold Strategies. 
- Solutions to Today’s Business Problems.  

If you’re a business builder – this show was built for you.

|Call to Action
Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Trey’s Instagram: https://www.instagram.com/trey_sheneman
Herald’s Instagram: https://www.instagram.com/herald_co

Most leaders obsess over the scoreboard in the boardroom. But the one that really matters is at your dinner table. In this episode of 10 Minute Masterclass, Trey Sheneman shares one of the most personal and important leadership lessons he's learned: if you win at work but lose at home, you still lose. This episode is a call to redefine success beyond business growth and invest in the people who matter most.

Key Takeaways

• If you win at work but lose at home, you still lose.
• Inspired by Randy Gravitt's book Winning Begins at Home.
• Don't trade significance for success.
• Four core principles for leading at home:
  • You can't outwork a broken home life – Business wins won't mask the guilt of neglect.
  • Be a leader, not just a provider – Provision is more than financial; it's emotional and spiritual.
  • Have rhythms and plans at home – Just like work has one-on-ones, budgets, and planning meetings.
  • Redefine your success story – Make sure your legacy is about your family, not just your business.
• Prioritize connection time: even 30-minute blocks can change how your family feels.
• Your work team is important, but your home team is the first team.

Timestamped Highlights

[00:00] – The real scoreboard isn't in the boardroom; it's at home.

[01:30] – Trey's personal challenge: balancing a startup with family life.

[03:00] – Randy Gravitt’s advice: “If you win at work and lose at home, you lose.”

[04:00] – You can’t outwork a broken home life.

[05:00] – Being a leader, not just a provider.

[06:00] – Building rhythms and plans for family life.

[08:00] – Redefining success: legacy over accolades.

[09:00] – Personal stories of making family the first team.

[10:00] – Final encouragement: lead yourself well.

Grab Randy Gravitt’s Book Winning Begins at Home here: Winning Begins at Home by Randy Gravitt

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass 

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse 

Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ 
Trey’s Instagram: https://www.instagram.com/trey_sheneman 
Herald’s Instagram: https://www.instagram.com/herald_co 

Too many "strategy meetings" are just status updates with snacks. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to run high converting strategy meetings that actually produce decisions, clarity, and momentum. Learn the four traits of a real strategic planning session, plus a facilitation framework you can start using with your team immediately.

Key Takeaways

• Strategy meetings should work on the business, not just in it.
• Bad strategy meetings are expensive procrastination: updates, no decisions, no follow-through.
• The 4 traits of effective strategic planning meetings:
  • Anchored to objectives – Use OKRs or rocks to set goals and measure red, yellow, green status.
  • Facilitated with a clear agenda – Use the 4 Rs framework: Review, Reframe, Refocus, Realign.
  • Ends with ownership – Assign clear single owners for each task with deadlines and why it matters.
  • Follows a consistent rhythm – Weekly, monthly, or quarterly—publish the cadence in advance.
• Push for dissent to get true buy-in and avoid groupthink.
• Visualization is key: whiteboards, scorecards, real data—not guesses.

Timestamped Highlights

[00:00] – Why most strategy meetings suck: updates with no action.

[01:30] – The cost of expensive procrastination.

[03:00] – Trait 1: Anchor to objectives, not opinions.

[05:00] – Using OKRs or rocks to set and review goals.

[06:00] – Trait 2: A clear facilitation agenda using the 4 Rs.

[07:00] – Trait 3: End with single-owner commitments.

[08:00] – Trait 4: Strategic meetings should follow a set rhythm.

[09:00] – Connect strategy meetings to operational meetings for full alignment.

[10:00] – Final tips: visualize, use real data, and push for dissent.

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass 

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse 

Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ 
Trey’s Instagram: https://www.instagram.com/trey_sheneman 
Herald’s Instagram: https://www.instagram.com/herald_co 

Cold DMs are dead—and your calendar won't fill itself. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down five creative and high-converting appointment-setting strategies that actually work. Whether you're a solo founder or sales pro filling your own pipeline, these techniques help you stand out and start more conversations that convert.

Key Takeaways
- Booking sales calls doesn’t come from aggression—it comes from alignment.
- Cold messages need personalization, creativity, and real value to stand out.

Resources Mentioned
Want to personalize outreach without being annoying? Below are the five appointment-setting frameworks Trey walks through in this episode — each one is designed to align value with attention (instead of pushing your offer too hard):

1. Want One?
Share a teardown, case study, or before/after carousel.
Prompt: “Want one? DM me the word ‘audit.’”

2. The Loom Bomb
Record a 30–45 sec video using Loom showing their website/ad and dropping 1 useful idea.
Prompt: “If that was helpful, I’ve got 3 more. Want to brainstorm?”

3. Comment Ladder DM
Post spicy content. DM people who engage with:
“Saw your comment — mind if I share a quick idea I didn’t want to post publicly?”

4. Assessment/Scorecard Funnel
Build a quiz or scorecard using tools like:
- ScoreApp
- Bucket.io
Offer it free. Then: “Want help reviewing your results?”

5. Referral Chain
End every call with:
“Do you know 2 people who’d get value from this?”
Book a meeting from a meeting. Bonus if you incentivize it.

Timestamped Highlights
[00:00] – Cold DMs are dead—creative outreach wins now.
[01:00] – Quick sponsor shoutout: Live Well Vacation Club.
[02:30] – Who this episode is for: appointment-based, presentation-driven sellers.
[04:00] – Big idea: Booking comes from alignment, not aggression.
[05:00] – Play #1: Want One – Reverse outreach with relevant assets.
[06:00] – Play #2: Loom Bomb – Show value, then offer a brainstorming call.
[07:00] – Play #3: Comment Ladder – DM based on public post engagement.
[08:00] – Play #4: Assessment Tool – Provide insights before the ask.
[09:00] – Play #5: Referral Chain – Use meetings to open more doors.
[09:45] – Bonus: Make every message personal, clear, and curiosity-driven.
[10:00] – Final challenge: Pick one play, run it for 7 days, and watch what happens.

Sponsor: Live Well Vacation Club LiveWellMembership.com 

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass 

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse 

Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ 
Trey’s Instagram: https://www.instagram.com/trey_sheneman 
Herald’s Instagram: https://www.instagram.com/herald_co 

If your message sounds like everyone else in your industry, congratulations, you’re invisible. In this episode of 10-Minute Masterclass, Trey Sheneman shows you how to clarify your messaging so it converts. Learn the five Cs of messaging that will help your brand stand out, build trust, and drive more action from the moment someone lands on your website.

Key Takeaways
- Clear messaging beats clever—confused customers don’t convert.
- Messaging is your first conversion layer, before pricing or funnels.
- Your messaging should answer two questions: Why should I care? Why should I act now?

The 5 Cs of messaging:
- Clear – Speak simply, with benefit-driven language.
- Customer-Centric – Say "you," not "we." Focus on their problem.
- Credible – Let social proof and testimonials do the talking.
- Compelling – Use stories and emotion to hook people.
- Consistent – Align your messaging across all platforms.

Timestamped Highlights

[00:00] – If you sound like everyone else, you’re invisible.

[01:00] – Introducing our sponsor: Live Well Vacation Club.

[03:00] – Messaging is your first conversion layer—don’t ignore it.

[04:00] – The cost of confusion: why unclear messaging kills sales.

[05:00] – Clear: Is your headline simple enough for a 7th grader?

[06:00] – Customer-Centric: Count your "we’s" vs. your "you’s."

[07:00] – Credible: Use social proof, case studies, and third-party validation.

[08:00] – Compelling: Why emotion and storytelling drive conversions.

[09:00] – Consistent: Misaligned messaging creates friction and kills trust.

[09:30] – Trey’s 3 quick wins to clarify your message this week.

Sponsor: Live Well Vacation Club LiveWellMembership.com 

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass 

Want to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse 

Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ 
Trey’s Instagram: https://www.instagram.com/trey_sheneman 
Herald’s Instagram: https://www.instagram.com/herald_co