Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach.

In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account — a moment that upended her marketing and pushed her to embrace email marketing, content repurposing, and deeper engagement with her audience.

Hosted by Kristi Mitchell, they explore why owning your audience through an email list matters more than ever, how to keep your energy authentic when creating content, and the vital lesson of not outsourcing your energy, but rather your efficiency.

This episode includes insights on:

• The reality of platform dependency and why owning your contact list protects your business
• How email marketing complements social media by cultivating deeper relationships and sales opportunities
• The challenges and breakthroughs of translating LinkedIn presence into effective email communication
• Why different people connect differently, and the importance of multi-channel marketing
• Learning to repurpose content across platforms to save time and stay consistent
• The power of personal energy in marketing and why it shouldn’t be outsourced
• Building genuine friendships over funnels for lasting business growth

If you’re ready to create a more resilient marketing approach and deepen real connections with your audience, this episode will light the way.

Connect with Miranda VonFricken:

• Website: mirandavonfricken.com
• LinkedIn: linkedin.com/in/mirandavonfricken

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever felt like marketing is a daunting checklist of cold calls, pitches, and “numbers to hit”, things you have to do rather than want to do?

Ashley Carlson knows that feeling well.

In this episode, Ashley opens up about her journey shifting from the corporate world’s sales-driven, numbers-focused marketing to discovering an authentic way to show up and build relationships in her own business. She shares how she transformed her mindset around marketing from intimidating and overwhelming to something exciting and flexible... tailored to her style and strengths.

Ashley and Kristi discuss how marketing doesn’t have to look the same for everyone, and how the key is finding what feels right and sustainable for you. They dive into why it’s okay to try a few strategies and pivot, how outsourcing content creation helped Ashley balance showing up authentically with managing overwhelm, and the vital role of human connection even in today’s tech-driven world.

You’ll walk away with insights on:

• Reframing marketing as relationship-building, not cold pitching
• Letting go of the “must do” tactics that don’t fit your personality or business
• Finding balance: choosing a few strategies you enjoy and can sustain
• The power of outsourcing to preserve authenticity without burnout
• Why founder-led content and human connection still make the biggest impact
• Practical tips on delegation and scaling your marketing without losing your voice

If you’re tired of the traditional marketing pressure and want to create a game plan that fits you, this conversation is exactly what you need to hear.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever felt stuck trying to piece together a marketing strategy or website... only to find yourself overwhelmed by timelines, unclear roles, and expectations that keep shifting?

Seth Goldstein knows this struggle all too well.

In this episode with Kristi Mitchell, Seth shares his journey from burned-out journalist to multi-podcast host and seasoned digital marketer, unpacking the hard lessons he’s learned about setting aligned expectations with clients.

You’ll hear the real talk about how marketing projects derail, often not because of the provider, but because collaboration and clarity fall through the cracks.

Together, they explore how starting with either a solid strategy or a basic website can work, as long as there’s a plan to evolve. They dig into why timelines slip when clients don’t prioritize their part, why copywriting should never be an afterthought, and how budget surprises can be avoided with upfront honesty.

This episode is packed with practical insights on:

• The vital role of discovery and kickoff calls in keeping everyone on the same page
• Why “just another page” on your website always costs more than you think
• How collaboration between client and marketer shapes the project’s success
• Managing expectations around time, budget, and deliverables realistically
• Moving past “spaghetti at the wall” marketing toward intentional, strategic growth
• Knowing when to bring in trusted collaborators like copywriters or photographers
• The ups and downs of entrepreneurship

goldsteinmedia.com — digital marketing solutions

podcastmastery.coach — podcast coaching and community

Enjoyed this episode? Subscribe, leave a review, and share the wisdom so others can unfudge their marketing too. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.  

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever felt like you were layering someone else’s process over your own dream... only to find your message diluted and your efforts shouting into a void?

Norma Frahn knows that feeling all too well.

In this powerful conversation with Kristi Mitchell, Norma shares her raw story of moving from corporate America into health coaching, only to get caught in the swirl of “guruing”, the one-size-fits-all advice, the promised shortcuts to millionaire status, and the endless funnels and frameworks that didn’t fit her vision

.

You’ll hear how embracing clarity, values-alignment, and intentionality became the turning point for Norma, leading her to pivot decisively into HR consulting and build a business on her own terms. Together, they unpack the danger of buying into cookie-cutter solutions and offer a blueprint for tuning into what feels right for you, not just what's trendy.

This episode is packed with real talk about:

• The cost of trying to force someone else’s playbook onto your business
• Why “gurued” marketing dilutes your authentic message and repels your true audience
• The power of intentional choices: what to keep, what to discard, and when to pivot
• Recognizing and resisting pressure tactics in selling that don’t align with your values
• How clarity on your vision and values are critical foundations before marketing strategy
• Why being selective about your influences can unlock real breakthroughs

If you’ve ever felt overwhelmed, misaligned, or frustrated in your marketing journey, Norma’s story will resonate deeply and inspire you to reclaim your own path and voice.

Connect with Norma Frahn:

LinkedIn: https://www.linkedin.com/in/norma-frahn

Visit: On Demand HR Solutions website via Norma’s LinkedIn profile for resources and services

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Feeling uncertain about your business marketing budget in 2025?

You’re not alone.

Kristi Mitchell pulls back the curtain in this raw and candid solo episode, exploring how today’s turbulent economic and political landscape is shaping business owners’ marketing decisions.

From the lingering effects of the pandemic to the swirling concerns over recession and market instability, Kristi shines a light on why so many entrepreneurs feel the knee-jerk urge to cut marketing first... and why that might actually cost you more in the long run.

With years of experience helping clients through downturns, Kristi reminds us that meeting clients where they are is more important than ever. She shares strategic perspectives on adjusting your messaging authentically to resonate amid chaos and how digital marketing is no longer an option but a necessity for thriving businesses.

This episode invites you to reframe how you think about marketing spend—not as discretionary fluff but as a crucial investment in your future. You’ll hear why consistency, strategic pivots, and understanding your audience’s shifting mindset can set you up to emerge from uncertainty stronger and more connected.

What you’ll learn:

• Why marketing is often the first budget to get cut—and the danger in that
• How to meet your clients where they are emotionally and practically today
• Practical shifts in messaging and marketing channels to stay relevant
• The power of digital marketing in uncertain times: email, social, SEO, and video
• How to weigh the cost of inaction against the investment in staying connected

If you want to stop letting uncertainty stall your growth and instead lean in with confidence and clarity, this episode is packed with real talk and strategic wisdom you can apply right now.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Do you feel stuck spinning your wheels on the next “big thing” to invest in for your business?

You’re not alone.

In this candid and refreshingly real conversation, marketing strategist Christy Mitchell dives deep with copywriter and storytelling coach Toby Miles about the tricky art of knowing when and where to invest your time, money, and energy as a growing entrepreneur.

Toby shares her personal journey from early hesitations with small investments, like a $200 copywriting course, to pushing the edges with bigger commitments—and the valuable lessons learned when those investments didn’t go as planned. They discuss the importance of clarity around expectations, knowing what you truly need help with, and the pivotal moment of realizing that sometimes, it’s not about can you afford to invest, but should you.

You’ll hear actionable advice on how to navigate discovery calls without pressure, recognize authentic help versus sales pitches, and the power of keeping a “business wish list” so you’re ready when the right investment opportunity comes along. Plus, they unpack the mindset shift of conditioning yourself to spend on your business and embrace consistent marketing efforts—even when results feel invisible.

If you want to stop second-guessing your marketing moves and start making investments that truly move the needle, this episode is your blueprint. Tune in for honest stories, practical wisdom, and encouragement to keep investing in yourself without the self-doubt.

What you’ll learn:

• How to identify the right investment for where your business is today
• Why clarity and setting expectations can make or break coaching relationships
• The mindset shift from affordability to strategic spending
• Tips to spot genuine offers during discovery or networking calls
• Why consistency in marketing matters even when you’re flying under the radar

Connect with Toby Miles:

Find Toby on LinkedIn.

Join her email list for storytelling tips and updates at tobymiles.com

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell sits down with content strategist and writer Alison Ver Halen to unpack a marketing misstep many entrepreneurs will relate to: giving in to the pressure to show up on Instagram... even when it doesn’t feel right.

Alison shares her journey of trying to make Instagram work for her B2B content marketing business—why she resisted it at first, how she committed fully, and ultimately why she decided to walk away. Together, Kristi and Alison discuss the importance of knowing your audience, trusting your gut, and choosing marketing tactics that align with your strengths, your goals, and your bandwidth.

If you’ve ever felt like you're doing a marketing tactic just because others say you “should,” this episode will give you permission to rethink that.

• Not every platform is for every business. And that’s okay.
• Consistency > frequency when it comes to content and posting.
• Your audience should always be front and center—go where they are, not where everyone else is.
• Ask your clients directly where they hang out online before diving into a new platform.
• Don’t ignore your gut. If something feels off or draining, it probably is.

• Business owners feeling overwhelmed by social media expectations
• Marketers struggling to see ROI from Instagram or other platforms
• Anyone looking for permission to not be everywhere online

• 💼 LinkedIn

• 🌐 avwritingservices.com

• 📺 YouTube: Alison Ver Halen Content Marketer

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Dr. Kaitlyn Rios, physical therapist, nonprofit founder, and all-around powerhouse, for a refreshingly candid chat about launching virtual events... and what happens when nobody shows up.

Kaitlyn shares her journey of building her nonprofit, Faced with Grace, and the hard marketing lessons she’s learning along the way. From zero-attendance events to refining her messaging and trusting the process, this episode dives into:

• Why marketing must start before your offer is even ready
• The mindset shift around “overpromoting” and how to ditch the fear
• Real-world DM strategies that build genuine connections
• How vulnerability became a powerful tool for Kaitlyn’s brand
• Streamlining, simplifying, and learning to pivot when things don’t go as planned

Whether you’re building something new or recovering from a marketing misstep, this episode will inspire you to keep showing up.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi sits down with Brad Mendel, a seasoned entrepreneur and founder of Vitalytics, to discuss marketing from the ground up. From bootstrapping strategies to outsourcing insights, Brad shares his journey of trial, error, and ultimate marketing clarity. If you’re a business owner or marketing leader who’s ever felt overwhelmed by all the moving parts, this episode is your permission slip to simplify, systematize, and scale smart.

• How Brad went from trying to do it all himself to realizing the power of bringing in marketing experts
• The importance of content repurposing and consistent messaging across platforms
• Why software can’t replace strategy, and how Brad learned this the hard way
• Lessons from launching Vitalytics and attracting clients without big-budget campaigns
• Navigating the decision to outsource marketing and what to look for in a marketing partner

• “You can’t see the label from inside the jar.” — Brad on the value of outside marketing perspective
• Done-for-you marketing only works when you’ve already clarified your brand and goals
• DIY marketing has limits—especially when you’re the bottleneck

• Evaluate your current marketing tools... are they empowering you or creating more work?
• Document your brand messaging to ensure consistency across channels
• Know when to shift from generalists to specialists as your business grows
• Don’t wait for perfection before launching... optimize as you go

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi is joined by marketing expert Joe Raasch to tackle the biggest mistakes holding businesses back. They share no-fluff strategies to simplify your marketing, clarify your messaging, and boost your impact, particularly on LinkedIn.

Key Takeaways:

• Clarity Over Cleverness: Why clear messaging always wins.
• Stop Overcomplicating: Simplify your strategies for better results.
• Consistency = Trust: How regular, reliable marketing builds credibility.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Mark Harbeke and Kristi Mitchell share their combined expertise on building strategic marketing systems that drive consistent growth. They dive into how small and mid-sized businesses can leverage data, content strategy, and marketing automation to increase their impact. Together, they offer practical tips on aligning marketing with sales goals, measuring the right metrics, and balancing content creation with distribution strategies.

Key Takeaways:

✅ The role of fractional CMOs in scaling businesses effectively.

✅ Creating marketing systems that generate sustainable leads.

✅ Aligning marketing efforts with sales objectives for maximum ROI.

✅ Using data-driven insights to optimize campaigns.

✅ Striking the right balance between content creation and distribution.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this solo episode of Unfudge Your Marketing, host Kristi Mitchell dives into the challenges of marketing in uncertain times. With 2025 kicking off amid political and economic instability, Kristi shares insights from recent conversations with business owners who are struggling to navigate these complexities.

Topics include:

✅ How to communicate with clients feeling uncertain about the future

✅ Leveraging third-party resources to stay relevant without the pressure

✅ When to pivot your marketing strategy vs. sticking to your plan

✅ The power of being a trusted resource and thought leader during chaotic times

Kristi encourages business owners to assess whether they are truly meeting their audience where they are—or simply following the easy path. Marketing is messy, but building real relationships is what makes the difference.

👉 Have thoughts on this episode? Connect with Kristi on LinkedIn or via email at kristi@kristimitchell.com.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell talks with Hayden Orme, founder of Handled by Hayden and Company. Hayden shares her extensive leadership experience and insights into maintaining authenticity in marketing. Her journey includes rebranding and finding the right support, emphasizing the importance of aligning marketing efforts with core values to stand out in the market. The discussion highlights the need to trust one's instincts and the significance of timing in business decisions. Key takeaways include staying true to your values and making decisions that resonate with personal and professional goals. For more resources and insights, connect with Hayden at handledbyhayden.co.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell welcomes Bryan McDonald to discuss the nuances of marketing strategy and the importance of realistic expectations. Bryan, known for his expertise in sales and helping businesses reach their revenue goals, shares a candid story about the pitfalls of using Facebook ads when his audience wasn’t there. He emphasizes that not all leads are created equal and highlights the necessity of identifying where prospects genuinely engage.

Key takeaways include the value of hiring someone who can iterate and improve a strategy over several months and focusing on prospects rather than following the crowd. Bryan advises trusting experts who test and refine processes—and cautions against quick-fix promises. Connect with Bryan at mcdonaldbryan.com for more insights into authentic sales approaches.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell welcomes Selena and Anna to discuss common marketing mishaps and the importance of building trust and authenticity in business strategies. As dynamic entrepreneurs and co-founders of a business partnership born out of collaboration and support for fellow entrepreneurs, Selena and Anna emphasize the significance of overcoming fear of new strategies while trusting marketing experts. They advocate for patience in marketing efforts, stressing the need for multiple touch points to truly engage audiences.

The duo highlights the importance of clear communication, cautioning against using overly unique language that might confuse potential clients. They emphasize that marketing should be fun and stress the need for adaptability and open-mindedness in trying new tactics. To connect with Selena and Anna, visit their website at annaandselena.com or find them on LinkedIn.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell engages with Chanelle Yarber, CEO of Bright Girl Media, in a candid discussion about the iterative nature of marketing and maintaining authenticity. Chanelle shares her personal journey with hiring an outside marketing agency and underscores the significance of staying true to her brand while understanding her audience deeply.

She offers valuable advice on selecting the right marketing partners and cautions against promises that seem too good to be true. The key takeaway from the episode is the crucial need for authenticity in marketing, knowing your audience and resisting the temptation of quick fixes can pave the way for genuine success.

To connect with Chanelle Yarber, visit her on LinkedIn or check out her website at www.brightgirl.media.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell sits down with Jared Gibson, co-founder of Outworks, to discuss the importance of prioritizing personal branding and creating impactful LinkedIn content. Jared shares his journey from occasional LinkedIn poster to a strategic content creator and highlights how consistent, founder-led content can differentiate businesses in highly competitive SaaS and professional services sectors.

Jared provides practical advice on overcoming discomfort and making content creation a priority, helping businesses to build trust and remain top-of-mind with potential clients. Kristi and Jared also discuss the challenges many business owners face, including not prioritizing marketing strategies and the importance of authentic storytelling.

Key insights from this episode:

• The power of LinkedIn for B2B businesses and the need for founder-led content.
• Overcoming the initial discomfort to establish a consistent content strategy.
• Transforming personal experiences and stories into content that resonates and inspires.
• Creating a content culture within organizations to enhance both marketing success and recruiting efforts.

Takeaways:

• Begin incorporating personal insights and experiences in your content to build stronger connections.
• Prioritize content creation as a core business activity to drive long-term success.
• Embrace discomfort and remain consistent to see transformative results over time.

Connect with Jared Gibson on LinkedIn or via email at jared@outworks.io

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi is joined by Jill Peterson, founder, and chief growth strategist, for a candid conversation about marketing missteps and the valuable lessons learned along the way. Jill shares her journey of evolving the visual brand of her business, addressing the challenges and growth that came from stepping outside her comfort zone.

Key Topics Discussed:

• The importance of recognizing one's core strengths and seeking expertise for areas where improvement is needed.
• Jill's experience of revamping her visual brand, highlighting the significance of openness and the impact it has on creativity.
• The process of selecting a marketing provider that aligns with your company's vision and cultural fit.
• Communicating effectively with marketing partners to foster collaboration and superior results.
• How growth often occurs when stepping outside familiar boundaries and embracing new challenges.

Jill Peterson is the founder and chief growth strategist known for her transformative leadership across several domains, including marketing, strategic planning, and client management. Her ability to drive impressive growth and streamline operations makes her insights on creative branding and company development invaluable.

Website: Find Your Clover

Tune In to Learn:

• How to let go and allow experts to shine in their roles.
• The significance of keeping an open mind and its role in business growth.
• Tips on navigating the visual branding process, especially for new businesses or rebranding efforts.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell chats with Lori Sussle Bonanni, founder of Elssus communications consultancy, about common marketing language mistakes and how to communicate more effectively.

Key takeaways include:

• Write like you talk: Keep language natural and conversational rather than using corporate jargon
• Remove unnecessary filler words and be concise
• Avoid false urgency in marketing messages - be genuine about limited-time offers
• Pay attention to grammar and proofreading, even when using AI tools
• Consider tone and writing style as part of brand standards
• Be mindful of outdated or potentially offensive language
• Focus on ensuring your intended message reaches your intended audience

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell talks with Darleen Priday, Director of Business Development for Peachtree VA and founder of DP Consults, about marketing mistakes and lessons learned.

Key topics include:

• The challenges of transitioning from referral-based business to strategic marketing
• The relationship between sales and marketing functions
• Learning from a DIY Google Ads experience gone wrong
• The importance of having solid organic marketing foundations before investing in paid advertising
• Why clarity in messaging and target audience is crucial
• The value of working with experts rather than trying to do everything yourself
• Why consistent execution over time (3+ months) matters in marketing
• The benefits of getting outside perspective on your marketing and business strategy

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this solo episode, host Kristi Mitchell delves into the importance of having a strategic marketing plan in place before diving into specific marketing execution tactics. Kristi highlights the pitfalls of jumping straight to getting a new website or hiring a social media manager without a comprehensive marketing strategy.

She introduces the concept of the marketing funnel, emphasizing the need to address four key stages: Attract, Convert, Nurture, and Close.

This episode is packed with actionable advice for service-based business owners who have relied on referrals and word-of-mouth but are now looking to take their business to the next level with a more strategic approach to marketing.

Whether you're reflecting on the past year's successes and challenges or planning for growth in the coming year, Kristi's insights will help you build a solid marketing foundation to generate sustainable and consistent leads.

Key Takeaways:

• The importance of starting with a strategic marketing plan.
• Understanding the four stages of the marketing funnel.
• Why piecemeal marketing tactics often fail to deliver expected results.
• The benefits of investing in organic marketing foundations like SEO, email marketing, and lead magnets.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing can feel like a heavy, overwhelming word, but the truth is, you are marketing every day, whether you realize it or not.

Kris Ward, founder of the Win the Hour, Win the Day philosophy, knows that today’s business owners are looking for real, customized support, not cookie cutter marketing tactics or empty promises.

In this episode, Kris shares her journey from nonstop hustle to creating a business that supports her life instead of consuming it. She reveals how helping clients build streamlined teams, regain time, and focus on what truly matters has been the key to sustainable growth.

Hosted by Kristi Mitchell, they discuss why marketing is so much broader than big campaigns. They explore how simple, consistent actions... from content on LinkedIn to thoughtful customer interactions... build lasting relationships and results.

This episode is packed with essential lessons on:

• Understanding marketing beyond flashy campaigns... it’s everyday connection and strategy
• Why all business owners, even if “in a cave,” are engaging in some form of marketing
• How working less and leading better can amplify your marketing impact
• The importance of cultivating a question bank to turn common client concerns into powerful content
• Trusting and hearing your audience, even when questions seem “silly” or repetitive
• Embracing the philosophy that your business should support your life, not consume it
• Ways to find time back, reduce burnout, and increase revenue through smart leadership and delegation

If you’re ready to shift your mindset, regain balance, and market from a place of purpose, this episode will inspire you to start winning your hours and your days.

Connect with Kris Ward:

• LinkedIn: Kris Ward
• Website: freegiftfromkris.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.  

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi is joined by special guest Laura Wright, where they unravel the "magic secret" to successful marketing: consistency. Tune in as Laura shares a compelling story of a client who achieved remarkable results by sticking to a steady marketing strategy, ultimately gaining 21 new clients and generating $275,000 in revenue.

The conversation dives into the balancing act between consistency and ongoing evaluation to refine marketing efforts effectively. Kristi and Laura emphasize the value of making small adjustments while maintaining overall consistency, drawing on Laura's analogy of holding a magnifying glass to catch smoke.

Listeners will hear how consistent marketing, even when it seems ineffective, can keep businesses visible to potential clients who may engage later. Laura discusses the phenomenon of "lurkers" and the importance of planting seeds that will mature over time.

The episode touches on the need for a "purposeful pause" to reevaluate marketing strategies, advocating for quality over quantity in activities. Laura and Kristi also explore the significance of having a clear strategy and understanding your ideal clients before plunging into extensive marketing efforts.

This episode is packed with practical advice, including a unique approach to focusing on why a strategy works instead of if it is working, fostering a positive outlook on business efforts. Laura wraps up by talking about her free book "No Woman Down," available on her website, which offers exercises aimed at boosting business growth.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi sits down with Amy Foley, co-founder of Inbound Back Office, to discuss the importance of diversifying marketing strategies beyond referrals. Amy shares her entrepreneurial journey, revealing the challenges she faced when her business, originally built on referrals, began to see a decline. Together, they explore the lessons learned, strategies for implementing effective marketing plans, and the significance of proactive marketing.

Key Takeaways:

• The danger of relying solely on referrals for long-term business sustainability.
• The benefits of diversifying marketing strategies to include multiple avenues of lead generation.
• Insights on the balance between focusing on a few effective marketing tactics and avoiding spreading oneself too thin.
• The role of a marketing consultant vs. an agency and how each can provide unique advantages.
• Practical advice for business owners on implementing consistent marketing efforts before they become a necessity.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell and guest Amanda Lockhart Davis, founder of Jax Consulting Services, delve into the challenges and lessons learned from their experiences with marketing service providers. Kristi underscores the critical role of effective communication between companies and clients, sharing her own struggles with a service contract plagued by poor communication and inexperienced staffing. Amanda recounts her journey from corporate life to launching her consulting firm, including the difficulties faced with a marketing firm that initially showed promise but ultimately underperformed.

Listeners will gain insights on important questions to ask when evaluating potential service providers, such as inquiring about the success rate of individuals, operational capacity, and the opportunity to meet the actual team rather than just sales representatives. The episode also highlights the importance of trust, word-of-mouth recommendations, and learning from real-life experiences. Additionally, Kristi advises on performing personal research and challenging marketing providers with unconventional questions to ensure they can meet unique business needs.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi dives deep into leveraging LinkedIn for effective marketing and sales with guest expert Bob Woods. Discover how to follow and engage with the right influencers, create value-driven content, and shift from industry jargon to addressing real customer pain points. Bob and Kristi share actionable insights on using LinkedIn polls, framing content for meaningful engagement, and targeting the ideal client profiles (ICPs) to drive offline conversations and potential sales.

Key Points:

• Importance of genuine engagement and adding value through insightful comments.
• Strategies for becoming a thought leader by demonstrating rather than telling.
• How to use LinkedIn polls for market research and initiating conversations.
• Challenges of internal post engagements and tips for targeting the right audience.
• Essential mindset shift to focus on helping rather than self-promoting.
• Advice on following and emulating influencers your potential clients follow.
• Discussion on micro-influencing and targeting specific niches effectively.
• Connecting with Bob Woods on LinkedIn and accessing his free eBook, "Thought Leaders Original Content Checklist" [link included in show notes].

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell dives deep into the challenges and triumphs of creating a marketing strategy that resonates with personal values. Joined by Dr. Carrie Graham, an expert in adult and workplace learning with over 25 years of experience, the discussion addresses the emotional and intellectual struggles business owners face in adopting marketing practices.

Despite her discomfort with marketing due to a lack of formal training, Dr. Graham highlights the necessity of implementing a consistent strategy for business growth. This episode explores the journey from relying solely on word-of-mouth referrals to adopting proactive marketing tactics. Kristi and Dr. Graham also touch on the importance of flexibility, personal comfort, and authenticity in marketing strategies.

Listeners can expect to gain valuable insights into:

• The importance of a well-defined marketing strategy for sustainable business growth.
• The challenges of adopting conventional marketing tactics that don't align with personal values.
• The need for self-reflection to understand personal barriers in marketing.
• The benefits of working with collaborative service providers.
• How unique marketing strategies can honor the individuality of a business.

To learn more about Dr. Carrie Graham's work and resources, visit her website at dr.carriegraham.com. Don't forget to subscribe, share, and review the podcast to support and continue learning valuable marketing insights!

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Welcome to Episode 21 of "Unfudge Your Marketing" with your host, Kristi Mitchell! In this solo episode, Kristi delves into current marketing trends and makes some insightful predictions for the future. Inspired by recent conversations with college students and their inquiries about the evolving landscape of marketing, Kristi shares her perspective on the role of AI and the shift towards using freelancers and contractors.

• Current Trends:
• Kristi discusses the noticeable trend of businesses adopting AI for content creation. She highlights the pitfalls of AI-generated content often lacking authenticity and personality.
• Personal Approach:
• Kristi introduces her approach to integrating AI without losing the essence of authentic content. She explains how she utilizes tools like CastMagic to repurpose her own content efficiently while maintaining her unique voice.

• Emerging Trend:
• Kristi touches on the growing popularity of small businesses leveraging freelancers or contractors for specialized marketing tasks. This approach offers cost benefits and the ability to access specific skills without the overhead of full-time employees.
• Pioneering the Shift:
• Kristi predicts a future where more businesses might move away from traditional marketing agencies in favor of specialized freelancers and strategic partners.

• Challenges with Agencies:
• Kristi shares insights from business owners who feel underserved by large marketing agencies. Common grievances include lack of personalized attention and one-size-fits-all strategies.
• Future Outlook:
• Kristi believes that the demand for more personalized and adaptable marketing solutions might challenge the traditional agency model.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Jen Goldman, a business transformist with over 30 years of experience, to discuss the critical importance of having a strategic marketing plan. Jen shares her own journey and the costly mistakes she encountered by not revisiting her marketing strategy after a rebrand. They delve into the nuances of finding the right copywriters, the importance of data in evaluating marketing efforts, and the ongoing nature of marketing strategy.

Key Takeaways:

Initial Strategy is Crucial:

• Investing time and resources upfront in a strategic marketing plan can prevent costly mistakes down the line.

Revisit and Revise:

• Regularly revisit your marketing strategies to ensure they align with your business’s current state and market trends.

Finding the Right Team:

• Tips on choosing copywriters and other marketing experts, emphasizing the need for good communication, use of data, and specialized skills.

Marketing as an Ongoing Process:

• Marketing is not a “set it and forget it” task; it requires constant tweaking and attention.

Utilizing Tools and Metrics:

• The importance of using tools and metrics to track the effectiveness of your marketing activities.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell welcomes Ray Trevino, a devoted entrepreneur and Chief Happiness Officer for Pioneer Texas LLC. Ray shares his journey of navigating marketing challenges, including hiring contractors and the importance of aligning marketing strategies with a company's mission and vision. Discover valuable lessons on vetting marketing providers, the necessity of a strategic plan, and how foundational clarity can drive business success.

Key Takeaways:

• The importance of ensuring marketing contractors understand your business.
• The significance of checking the background and portfolio of potential marketing providers.
• The need for a comprehensive strategic plan to guide marketing efforts.
• The risks of launching marketing efforts without a strong strategy in place.
• The role of mission, vision, and values in shaping effective marketing content.
• Insights on evolving marketing strategies as businesses grow and change.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of "Unfudge Your Marketing," host Kristi Mitchell sits down with attorney Nicole Oden to discuss the challenges and lessons learned from Nicole's past marketing experiences, specifically around managing her website. Nicole shares her journey from DIY efforts to outsourcing, the pitfalls encountered, and the critical importance of asking the right questions and setting up detailed Standard Operating Procedures (SOPs). Listen in to discover how Nicole navigated the complexities of managing a WordPress site, the importance of having a clear contract, and how data-driven decision-making has helped her business grow.

Takeaways:

Trial Projects:

Test new providers with a small project first to evaluate their capabilities and fit.

Ask Specific Questions:

Ensure potential hires have experience with your specific technologies and needs.

Referrals and Vetting:

Be discerning about where your referrals come from and conduct independent vetting.

Contracts Matter:

Always have a clear written contract in place with termination provisions.

Implement SOPs:

Document your processes to streamline onboarding and improve operational efficiency.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of Unfudge Your Marketing, host Kristi Mitchell sits down with Andrew Stout, the host of the HR podcast Let's Be Diverse. Andrew shares his insights on the challenges and misconceptions of starting a podcast, emphasizing the importance of persistence, rapport building, and passion-driven content. The conversation delves into effective podcast marketing strategies, and Kristi provides her perspective on using podcasts within a marketing funnel framework. Tune in to learn valuable lessons on sustaining and promoting a successful podcast.

Key Takeaways:

• Persistence and Asking:
• Andrew emphasizes the importance of not being afraid to hear "no" and continuing to ask for opportunities, as persistence can lead to eventual "yes" responses.
• Challenges of Starting a Podcast:
• Both Kristi and Andrew discuss how starting a podcast is not easy and requires a lot of dedication and consistent effort.
• Passion and Purpose:
• Andrew advises that having a clear passion and purpose is crucial for starting and maintaining a successful podcast, as this energy helps sustain long-term efforts.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you tired of the one size fits all marketing advice?

The quick fixes and generic steps that claim to get you $10,000 months, but instead leave you frustrated and confused?

Maria Platusic knows how that feels.

In this episode, Maria, founder and creative director of Platusic Design Creative Studio, shares her 25-plus years of branding and marketing experience, from working with Fortune 500 companies to now helping coaches and consultants scale their businesses with authentic brand strategy and custom visuals.

Hosted by Kristi Mitchell, they dive into why true integrity and client-centric care matter most in marketing partnerships. Maria reveals the red flags of marketing providers who push cookie-cutter strategies rather than truly hearing the unique needs of their clients.

This episode is packed with essential lessons on:

• Why there is no “one right way” to market your business... your marketing must be tailored to who you are and who you serve
• How to spot marketing providers who have your best interests at heart, versus those with hidden agendas
• The vital importance of trust and authentic relationships in business growth
• Why sustainability is key... can you maintain what’s being proposed once you move on?
• The power of listening... how the best providers ask the right questions and build strategies from your reality, not assumptions
• How to discern genuine advice from affiliate marketing pitches
• Why choosing the right tools and strategies depends on your stage, mindset, and unique needs

If you’re ready to stop wasting time and money on marketing that doesn’t fit, this conversation will inspire you to find marketing solutions built just for you.

Connect with Maria Platusic:

• Website: platusicdesign.com
• Social: @platusicdesign

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell and Bev Feldman delve into the intricacies of email marketing, focusing on qualitative data, engagement, and the importance of understanding how audiences interact with email content. They touch on the challenges of tracking email replies with platforms like Convertkit and Mailerlite, and emphasize the value of qualitative data from responses. They discuss the importance of monitoring metrics like spam complaints, open rates, and unsubscribe rates in context, alongside adapting strategies to individual and audience needs. Bev also shares insights on maintaining engagement through a strong initial relationship and an effective welcome sequence.  

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

• The Importance of Market Research: Carol emphasizes the need for thorough research and understanding your audience's needs before launching any offer. She shares a personal story of launching a retreat at the wrong time and the valuable lessons learned.
• Client Avatars Matter: Christy and Carol discuss the importance of developing clear client avatars to shape your marketing efforts. Knowing your audience’s goals and challenges helps craft content that resonates.
• Timing is Everything: From marketing to leadership development, the timing of your offer is crucial. Carol learned that launching during busy seasons (like fall for parents) or slower times (like summer) can affect success.
• Building Relationships through Conversations: Carol highlights how engaging with clients outside of sales moments fosters trust and builds stronger relationships. She explains how she involves her clients in product development, gaining valuable insights without pressuring them into a sale.

Actionable Tips:

1. Interview Your Audience: Before developing a new product or service, ask your potential clients directly what they need and what would make your offer a "no-brainer" for them.
2. Leverage Relationships: Use your existing client network to gather insights and generate referrals.
3. Be Transparent: Be upfront about what you're offering, including time commitments, costs, and expected results. This builds trust and ensures your clients are fully informed.

Connect with Carol Stizza:

• LinkedIn: Carol Stizza
• Website: Relevant Insight

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episod, Kristi talks with Phil Oloo, the founder of Spatialists LLC. Phil shares his journey from Kenya to the United States, his career in architectural design and virtual reality, and his unique marketing experiences. The episode highlights the importance of establishing a strong brand, the challenges of social media marketing in the B2B space, and the value of building lasting relationships.

Connect with Phil Oloo:

• Website:
• Spatialists LLC

• LinkedIn:
• Phil Oloo

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

• Understand your business model and align your marketing strategy with it.
• Do not rely solely on spending money to solve marketing issues; active management and engagement are crucial.
• Foster collaborative relationships with marketing providers and ensure they are adaptable to your business needs.
• Focus on mastering one marketing channel at a time to avoid spreading yourself too thin.
• Be mindful of the products you choose to sell and their associated marketing requirements.
• YouTube offers evergreen potential, and its content can yield results for a long time compared to other social platforms.

• LinkedIn:
• Keith Allen Johns
• Email: keith@keithallenjohns.com

• Website:
• Kristi Mitchell Marketing
• LinkedIn:
• Kristi Mitchell

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell chats with Kristen Tagliamonte, a seasoned HR leader turned career transitions coach, about the missteps and lessons learned in marketing her services. Kristen shares her journey from corporate HR to launching her own coaching business, the challenges she faced, and how she navigated these to ultimately find a marketing strategy that works for her.

• Marketing isn't intuitive for everyone
• : Even with extensive professional experience, marketing can be challenging.
• Try new things
• : Expanding your understanding and capabilities through new tools and approaches can open new opportunities.
• Consistency and visibility
• : More consistent social media presence and marketing emails can increase visibility.
• Collaboration and accountability
• : Working with marketing experts and being part of groups can bring structure and strategy.
• Resilience is key
• : It’s okay to stumble. Learning from failures can lead to better approaches.

Kristen’s journey emphasizes the importance of persistence, learning, and adapting in order to find marketing strategies that truly resonate with one’s business and target audience. Whether you're a new business owner or seasoned entrepreneur, there's always room to refine your marketing approach to drive better results.

Subscribe and leave a review! If you enjoyed this episode, make sure to subscribe and leave a review. Your feedback helps us improve and reach more business owners like you.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Mindy Flanigan shares her journey as an HR consultant, discussing the challenges of navigating website development, SEO, and marketing strategy. The conversation touches on the importance of recognizing one's limitations as a business owner, placing the right people in the right positions, and making data-driven decisions. Kristi and Mindy also explore the significance of foundational clarity in business and the value of an outsider's perspective in identifying missed opportunities.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, marketing strategist Kristi Mitchell and organizational specialist Jason Henderberg discuss the importance of effective networking for business owners. They share valuable tips on how to present yourself and your business in a compelling way at networking events. Jason highlights the need to tailor your message to resonate with your target audience and shares his strategy for following up with new contacts after an event. The conversation also covers the role of email marketing in nurturing relationships and the long-term benefits of consistently creating valuable content to build your brand.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell chats with Theresa Intag about her past experiences with outsourcing social media marketing. They discuss the challenges Theresa faced, including generic content, lack of brand customization, and the need for constant involvement. Theresa shares how she ultimately decided to bring social media management in-house for better control and consistency. The conversation also touches on the importance of humanizing a brand through personal stories and people-centric content to build genuine connections with the audience.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Explore key aspects of strategic marketing with Kristi Mitchell as she highlights common missteps business owners make. Learn about the importance of building a comprehensive marketing strategy, focusing on the marketing funnel framework, including stages like attract, convert, nurture, and close. Get practical tips for creating effective email campaigns, leveraging social media, and optimizing your lead generation efforts. Gain valuable insights to elevate your marketing and drive better results for your business.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Kristi and Karen Laos delve into the significance of personal presence in marketing, sharing experiences like being recognized for consistent LinkedIn posts and exploring the struggles of business owners in balancing delegation with staying involved in decision-making. They discuss the importance of strategic marketing aligned with the target audience, diversifying efforts, and the value of trusting one's gut in business decisions. Discover how Karen’s journey from her summit success to Instagram account hacking underscores the necessity of nurturing a strong, organic foundation in marketing.

00:00 Thrives in in-person events, energized by connections.

04:54 Stretch outside comfort zone, make strong impression.

08:10 Consistency in posting leads to recognition.

13:09 Informed action and self-awareness enhance decision-making.

16:00 Embracing the present leads to growth.

19:45 Balancing success and financial responsibility, making sacrifices.

21:13 Challenging conversations led to strategic business model.

25:57 Diversify effort, focus on essential business tasks.

29:53 Marketing tips, trust your instincts, free PDF.

30:35 Connect with emotions and body for grounding.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever found yourself trying to fit into a marketing mold that just doesn’t feel like you?

Like stretching beyond your strengths and stepping outside your zone of genius?

Lisa Mallis knows that experience deeply.

In this episode, Lisa shares how early on in her business she jumped into a marketing summit that wasn’t a great fit, pushing her far outside her comfort zone. Despite the overwhelm and sacrifices she made, the experience was a catalyst to uncover her ideal client, clarify her marketing strategy, and commit to showing up authentically as herself.

Hosted by Kristi Mitchell, they discuss why business owners must learn to trust their instincts, embrace the messy evolution of defining their audience, and stand firm in their unique strengths rather than trying to please everyone.

This episode is packed with valuable lessons on:

• Recognizing the difference between stretching to grow and forcing yourself into an ill-fitting mold
• How early marketing mistakes can be powerful lessons in disguise
• The importance of trusting your gut, especially when you’re new in business
• The evolving process of niching down and defining your ideal client
• Finding your natural marketing style, whether through video, writing, or other authentic channels
• Giving yourself grace through trial, error, and the ongoing journey of business growth
• Strategies for balancing ambition with a fulfilling personal life
• Why staying true to your zone of genius is key to long-term success

If you’re feeling overwhelmed, unsure of your audience, or caught between hustling and being authentic, this conversation will inspire you to stop shoulding on yourself and lean into your unique path.

Connect with Lisa Mallis:

• Website: impactivestrategies.com

Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of "Unfudge Your Marketing," host Kristi Mitchell speaks with guest Melissa Vanderhoof about the challenges and triumphs of small business marketing within a family-owned financial services firm. The discussion highlights Melissa's transition from healthcare to finance, the hurdles of DIY marketing, and the importance of finding a trusted marketing partner. Key themes include tailored content, brand authenticity, and the value of expert guidance in achieving marketing success. Join us as Melissa shares valuable lessons learned and practical advice for business owners looking to elevate their marketing strategy.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of "Unfudge Your Marketing," guest Melissa Davis delves into her experiences with social media and working with agencies. Key themes include the importance of authenticity, the necessity of foundational clarity, and the challenge of finding the right balance between getting external help and maintaining one's unique voice. Melissa reflects on her journey from feeling overwhelmed by social media to understanding the crucial role of strategic planning and clear communication. Tune in to gain insights on simplifying marketing plans and creating content that truly resonates with your audience.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Dr. Jamaal Johnston shares his journey from starting a security business 20 years ago to becoming a leading expert in leadership development. Key themes include:

1. The importance of identifying and targeting a specific audience in business.

2. The value of client avatars and buyer personas in honing marketing strategies.

3. The critical role of assembling an "A-team" of professionals, including marketers, to support business growth.

4. The evolving process of recognizing when to seek expert help to elevate a business.

5. Practical insights on refining marketing approaches and learning from past mistakes.

Join us as we delve into these essential lessons for business owners and entrepreneurs aiming to improve their marketing effectiveness.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of "Unf＊dge Your Marketing," join Kristi Mitchell and Melissa Henry as they delve into the importance of authenticity in branding. Melissa shares her journey from shedding her corporate CPA persona to creating a genuine brand that resonates with core values. They discuss the significance of foundational brand strategy, the pitfalls of unrealistic marketing promises, and the necessity for business owners to actively engage in their marketing efforts. Tune in for insights on refining your brand and making impactful, strategic decisions for lasting business growth.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com