This episode of ToiletTalk is all about differentiating your portable restroom business by building a unique brand.

Matt Vetter is the owner of Tushee's Portable Toilets and our guest speaker. He's clearly created a very unique brand with his branding and Marty persona, so let's jump in and learn about Tushee's Portable Toilets and has one of the best phone numbers we've seen, 855-Pee-Poop.

Tushee's approach to branding and marketing their portable sanitation business is quite unique and in this episode, Matt introduces us to Marty, the mascot of Tushee's, and shares how they built a unique brand.

Be sure to check out Tushee's Portable Toilet's Instagram page if you're ready to 😂 😂 😂!

According to the 2023 Portable Sanitation Benchmark Report revenue from events in 2023 grew 300% over 2022. That growth makes sense considering covid restrictions in 2022, but PROs predict that events in 2024 will create the same, if not more revenue for their business. This episode is all about helping you get your slice of this lucrative pie.

In this episode of ToiletTalk, we sit down with Damon Powell, from FMC Advisors. They help sanitation companies maximize the value of their business when it's time to sell.

In this conversation, Damon shares what you need to know if you're thinking about buying or selling a portable sanitation business.

In this episode, we met with J Bar's co-owner, Tanis Jamar, to talk about how to improve your digital presence.

We'll cover things like:

• How to improve your website
• How to get more Google reviews
• And lots of tips to improve your social media

In this episode of ToiletTalk, we sit down with Tim, a digital marketing expert. He has spent the past 20 years helping service businesses improve their online reputation and digital marketing. Key topics covered are:

• Why your website should be your best salesperson.
• What is SEO and why does it matter.
• How to get more 5-star Google reviews.
• And Tim's secret for crushing your competition online.

As promised in the video, here is a blog post template that you can make your own. "How to choose a portable restroom company for your wedding or event."

ServiceCore sat down with Veronica, the Executive Director of the PSAI to chat about the many ways they help Portable Restroom Operators grow their businesses and network with other PROs from around the world.

We also discuss how ServiceCore is sponsoring the first year of PSAI membership for up to 10 customers per quarter.

In this episode of ToiletTalk, we sit down with John Saenz from Southpoint Rentals and Damon Powell from FMC Advisors. John shares his experience of adding product lines to their business, and Damon shares how diversifying your business can make it more valuable to potential buyers.

In this episode, we discuss a topic no PRO wants to deal with—unexpectedly losing a key player at your company. Our guest hosts are Tim and Becky Peltzer, Owners of Waste Solutions of Iowa.

We cover strategies for hiring and retaining critical roles. We also discuss the importance of documenting processes, succession planning, and developing internal talent to step into critical roles in the future.

Wouldn't it be nice if every customer promptly paid their invoice? Of course it would, but we know that's not always the case. In fact, sometimes you have to chase down customers to get paid. In this episode we explore actionable strategies to help your customers pay their invoices on time, and tackle outstanding invoices head-on when they don't.

Our guest is Scott Fisher from A.R.M. Solutions. Scott shares tips on encouraging timely payments, communicating with customers about their debts, and leveraging technology to minimize outstanding invoices. If you need help with debt recovery, you can learn more about A.R.M. Solutions here.

PROs have mixed feelings when it comes to working with a broker. Some love it and others don't. In this episode, we explore the misconceptions and benefits of working with a broker. Our guest is Chad Farley, President of ZTERS. They are one of the largest brokers in the sanitation industry. Learn more about how to join ZTERS' network here.

Key topics in this episode:

• Brokers and the portable sanitation industry.
• Why some commercial companies choose brokers over individual PROs.
• How brokers can help you expand your service area.
• And how brokers can help you launch a new product line.

In this episode of ToiletTalk, we sit down with the owner of Shep Boys, Russell Shepard. Russel left the NFL to start a portable toilet business at the height of the pandemic. And today, it's the fastest-growing porta potty business in Houston, TX. Russell shares important tips on starting a portable restroom business like:

• Writing a business plan
• Financing your sanitation business
• Motivating staff
• The importance of marketing
• AND, most importantly, mistakes that new portable toilet businesses should avoid

For far too long, portable sanitation operators have been lacking access to objective benchmarking data. So, ServiceCore decided to do something about that. We've collected feedback from hundreds of operators across America, and in this episode we sit down with an operator like you to discuss the findings from our inaugural report.

Our guest is Curtis Ingalls. He is the CEO of NexGen P-Pod of Denver, and P-Pod Manufacturing. If you haven't downloaded the benchmark report (what are you waiting for?!?!) you can download it here >

This episode of ToiletTalk is all about turning your sales team into a well-oiled machine. Our guest is Kelly Luf, Senior Vice President at A Royal Flush. She's built a winning sales team at ARF, and in this video, she shares tips that you can use to take your sales team to the next level.

In this episode of ToiletTalk we sit down with Jonathan Langley, a CPA that helps portable sanitation businesses with their taxes. Our conversation focuses on the Section 179 tax deduction. It allows business owners to deduct over $1mm per year for things like trucks, office equipment, and software (like ServiceCore). If you're not taking advantage of this important deduction, watch this video to learn more. If you'd like to work with Jonathan, you can contact him here or at 615-440-0943.

🚛 In this episode of ToiletTalk, Chad Howard from Halftime Rentals shares how better routing helped his team grow smarter, train drivers faster, and cut fuel and labor costs without burning out. From using maps to eyeball routes to a system that now shows everything clearly, Chad reveals how routing became the backbone of their business in busy season and beyond.

📌 What you'll learn in this episode:

• The most common routing mistakes PROs make
• How to handle last-minute changes, blocked units, and customer chaos
• Tips to train drivers faster and build their confidence
• Why routing isn't just logistics—it's the foundation for growth

👉 Download the new PRO Routing Playbook 2.0 here: https://go.servicecore.com/pro-routing-playbook-2/

If you own a portable restroom business, insurance can be one of your biggest expenses—but also one of your biggest risks if you're not covered correctly.

In this episode of ToiletTalk, Toby Stubbs from Wisdom Insurance shares insider tips to help PROs:

• Avoid costly mistakes like being misclassified by your insurance agent
• Understand the must-have insurance coverages for portable sanitation businesses
• Prepare the right information to get faster, more competitive quotes
• Lower rates with driver safety programs, telematics, dash cams, and fleet software
• Find solutions even if you've been dropped by your carrier or have past claims

Whether you're running one truck or a large fleet, this conversation can help you save thousands and protect your business the right way.

Thinking about starting a grease pumping business or adding this service to your septic or portable toilet business?

In this episode of ToiletTalk, we sit down with Vasishta Monavarty, owner of Grease Busters in Denver, CO to break down exactly what it takes to run a grease pumping business. From the equipment you need to the types of customers you'll serve — and even what you can charge per job — we cover everything you need to know to decide if grease pumping is the right add-on service for your business.

How does your portable restroom business compare to others in the industry?

In this episode of ToiletTalk, we sit down with Blue Loo Portable Restrooms to break down the key findings from the 2024 Portable Sanitation Benchmark Report. Whether you're just getting started or looking to grow your existing operation, you'll walk away with:

📊 Industry benchmarks on pricing, inventory, and productivity
🎯 Real-world targets from successful operators
🧠 Practical tips to help your business run more efficiently

If you want to stay competitive in 2025, this episode is a must-watch.

In this episode of ToiletTalk, we explore the essential gear for building and growing your portable restroom rental business—from choosing the right porta potty pump truck to optimizing your mix of construction and event toilets.

Our guests from FlowMark and Caribou Services offer insights on avoiding common equipment pitfalls, understanding how tariffs might affect costs, and making smart financing or leasing decisions. You'll learn valuable maintenance strategies and discover how to keep your fleet profitable for the long haul.

 Chapters:
00:00 intro
00:30 equipment 101
04:30 equip Toilets
06:30 starting out
11:08 financing
14:12 common mistakes
20:20 growing
24:22 maintenance
40:33 tariffs

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